Midlife Chic is a UK blog for women over 40 who are getting their groove back. Written »Midlife Chic is a UK blog for women over 40 who are getting their groove back. Written by the former editor of Selfridges magazine, it focuses on classic chic featuring high street fashion and beauty. It is a forum for midlife women to discuss the issues that they face as they enter into the second half of their life.