Shopper Marketing News

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The Path to Purchase Institute is a global association serving the needs of retailers, brands and » The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It delivers leading service and solution providers the most targeted opportunities to emphasize their commitment to the consumer goods industry.

This blog is about how we shop, what makes a great retail experience online or in-store, and how » This blog is about how we shop, what makes a great retail experience online or in-store, and how retailers occasionally fall short. It's also about some of the cool technologies that get used in the art of shopper marketing, and occasionally about some of the great gadgets that are available for purchase when we do go shopping.

Mike Anthony is a consumer Marketing and shopper marketing expert, speaker, writer, consultant, » Mike Anthony is a consumer Marketing and shopper marketing expert, speaker, writer, consultant, trainer, and coacher. He aims to change the way people think about shopper marketing, and demonstrate that this can transform performance by creating a truly integrated approach to marketing by sharing his thoughts through this blog.

Tokinomo blog covers hot retail topics such as shopper activation trends, grocery retail » Tokinomo blog covers hot retail topics such as shopper activation trends, grocery retail technologies and experiential marketing solutions for FMCG brands.