Shopper Marketing News

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The Path to Purchase Institute is a global association serving the needs of retailers, brands and » The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It delivers leading service and solution providers the most targeted opportunities to emphasize their commitment to the consumer goods industry.

Shopper Intelligence is the only international benchmarking system built on what shoppers think, » Shopper Intelligence is the only international benchmarking system built on what shoppers think, want and do. Follow this blog to understand shopper behavior to improve category management and shopper marketing outcomes.

Mike Anthony is a consumer Marketing and shopper marketing expert, speaker, writer, consultant, » Mike Anthony is a consumer Marketing and shopper marketing expert, speaker, writer, consultant, trainer, and coacher. He aims to change the way people think about shopper marketing, and demonstrate that this can transform performance by creating a truly integrated approach to marketing by sharing his thoughts through this blog.