Yours Again

Nowadays more and more people are interested in a sustainable lifestyle. They do their best to choose products and services that support this idea openly. The same is applied for businesses. While running a sustainable business might seem a little bit troublesome sometimes, it certainly pays off. It is quite complicated to measure the satisfaction of consumers when they are interacting with sustainable businesses, but it is obvious that they are much more positive towards them. And every business owner works to create a positive environment for clients as well as employees.

To put it in a few words, running a sustainable business helps you gain more respect from your target audience. They start seeing you not only as a retailer or provider, but also as a brand that they can relate to. A brand that has a similar set of values as themselves. So maybe it is a time to start taking action?

We are happy to introduce new Yours Again product line – upcycled denim aprons for your home or working place. Made of 100% remade denim, sprayed with eco-friendly fabric protector to relive a long second life. Less washing, more wearing!

Our remade denim aprons are made exclusively for businesses that strive to create their style without doing any harm to the environment. We make personalized work wear for barbershops, hairdressers and coffee shops. You can choose from our color selection – navy blue, bright blue, grey or black denim and moreover, we can place your business logo to make it even more personal. This means that your employees can now wear guilt-free, sustainable and stylish uniform – just let us take care of it.

We believe in storytelling, values and sustainability. What is more, it is amazing when business can collaborate for a good cause and learn from each other on the way. That is what our team is more than eager to do. We are willing to learn from you about your needs and details about your business if you are open to the idea of sustainable clothing in your workplaces.

The truth is that if we all collaborate on issues that really matter such as loyalty of our customers, relationships with the team and sustainability, we can all start seeing results so much faster than by doing everything alone. Let’s open up and collaborate in order to introduce sustainability into your business. Your clients and employees will love it!

Here at Yours Again our team is inspired by the combination of fashion and sustainable solutions. We want to keep telling our stories, stay transparent and encourage you to support sustainable fashion. We want you to know more about Yours Again and what motivates us. 

First of all, the process of upcycling begins with the intention to reuse. Be it women's denim or any other type of garments. Sustainable fashion makes a difference between throwing the clothing away and giving them a new life. Our team understands that it takes tremendous resources to produce denim fabric, so it would be a shame if denim clothing had just one life, especially because denim only gets better with time. This motivates us and keeps us going in this journey of being an eco fashion brand.

What starts with the intention to reuse needs to be reworked. Reworking is one of the most thrilling aspects of our work as a sustainable fashion brand. We need to take something what has been already used and give it a new exciting life. Here we take care of each and every little detail in order to make sure that our clients will be satisfied with the final outcome.

Being a sustainable brand also involves a great deal of rethinking. We have to do things differently, so we cannot follow the path of someone else. Even if it looks tempting, usually it means we cannot apply it. It may seem that there are no simple solutions here, but it is quite the opposite. What seems as a big challenge at first – pays off. In Yours Again, being challenged means we need to think outside the box and push the limits to find new creative solutions. We are trying to do the best with what we have.

Instead of trying to benefit from the environment, we strive so that the environment could benefit from our work. Sustainable fashion requires a conscious view at many processes that we have to undergo daily. Being in a sustainable fashion business is equal to learning. Every single day we find something new, we find new ways to optimize our processes so that we could minimize the harm to environment, reducing our waste and improving the design.

Sustainable fashion to us is more than just stylish clothes that correspond to the latest fashion trends. Sustainable clothing is more like being a part of a huge community. A community of those who care about the future and are not afraid to work for it. Not later, but now. By doing the best they can with what they have. This is how we feel when we create our unique upcycled denim pieces.

It feels good to know that at the end of the day we did everything we could and will continue doing that. It feels even greater knowing that we are not alone, but a part of big sustainable fashion family around the globe!

Fashion Revolution week is over, but we do not want to stop talking about this. This week in April, which marks the Rana Plaza clothing factory collapse in Bangladesh, is a reminder to all of us about our buying habits and how our choices influence the demand. We wanted cheap clothes, no matter who pays the price. But the good news is, that the market is slowly shifting and consumers start asking more questions about their clothing, who made them and at what cost.

It would be hard to disagree that the trend of sustainable clothing is growing. In fact, it is really becoming more popular. Many people find the idea of sustainable clothing really useful to the environment while others just support it because it is trendy nowadays. More and more brands use word ‘sustainability’, however, just few of them really apply sustainable practices in their processes. Sadly, most brands just see the sustainable fashion as a trend and an opportunity to greewash their customers. And we can’t say that it is a bad trend. If we all followed such trends, we would be able to do so much more good to our environment. However, following the trend of sustainable clothing just because it sounds and looks good is not enough. We need to take a look at the deeper meaning and ask ourselves why and how can we really contribute to this idea of sustainable fashion.

First of all, sustainable fashion might sometimes be more expensive than the clothes offered by the fast fashion brands. You might ask if it is worth investing and you would be completely right to have this doubt. However, it is so important to see a bigger picture than only the price. It is crucial to realize what stands behind every decision that we make and what exact values are we supporting with our choices. Buying sustainable speeds up a natural reorientation from fast to so called “slow” fashion. It most likely means that people who produced it were paid fairly and the quality of the garment is better.

What is more, it is important to ask yourself, once you made a choice to buy a piece of clothing you like – where is your money going to? Is it landing in the pockets of a big corporation, who produce clothing for one and only reason – to get your money? Or is it a small local business that strives to make special garments that you could wear forever and would not harm the environment? Supporting local businesses makes a huge change in the economy, companies function in a more circular way and instead of transporting products from lands far far away, we cut down on transportation and invest our money to a transparent brand that will use it to improve its values.

Sustainability can be implemented in many different ways. Some brands choose to work with the slow fashion concept – creating styles without following the trends. Some choose sustainable textiles, some apply different upcycling techniques, some do local production. Those are people behind the brands, who strive to make it easier for you, as a consumer! It takes a long time and research to find the right materials, develop a concept, find a fair production place. It all costs money and time. Though at the end the product price might be higher, but it is only because it was a long and expensive process to bring a value to you. Then you can be sure, that the brand you are supporting has done its job to create a beautiful special garment, having the least effect on the environment.

All in all, there are so many reasons to buy sustainable and it would take a while to list all of them here. The bottom line is that choosing sustainable clothing and supporting sustainable clothing brands makes a big difference. It is because sustainable clothing is not only about you and your sense of fashion – it is about all of us and about our environment. It is all about the right choices. Being conscious in every aspect of our lives resonates with our overall feeling of wellbeing individually and as a community. Buying sustainable is the easiest way of becoming a part of a global community of those who do not only care about the future, but take action to make it is a great as possible to all of us.

Do you know what we love the most at Yours Again? It is that our every customer is unique. This is a huge inspiration for our creative team. That is why we offer unique clothing pieces to unique and fascinating people! There is nothing better than knowing that our customers can express their personality with our upcycled denim garments. And we work very hard to produce in small quantities, so we can really pay attention to each denim piece, putting all our love, patience and creativity in it. Designing and working with secondhand materials constrains and liberates us at the same time - we get to work with one of a kind materials, exclusively for our one of a kind customer. 

There are lots of ways that you can look different with denim. It is all about the uniqueness! Do you feel that you are lacking some ideas to make this statement come true? Read on as we have prepared some simple tips about how you can celebrate being different with denim.

First of all, you should really take a look at ripped denim. Ripped denim works wonders with every outfit. It can give you that extra rock n roll touch that you want. So, do not be afraid to combine it with classic shirt or black classic shoes. You cannot go wrong with this choice, so, relax and get creative.

What is more, you can also try the new layer look. You probably know that layering clothes has been a real trend for a while now. So why not try it yourself? You do not have to do it like everybody does it. You can do it your own way and be unique! Layering clothes has an infinite number of possibilities. Make sure to explore them all!

Do you have a clothing item that you always struggle to combine with other clothes? There are some clothes that are just great with everything and some that are a little more difficult to match. For example, a good old denim vest - experiment with the outfit! An outfit with a denim vest accent can make you stand out from the crowd in seconds. Try it yourself and it will become your favorite combination. We encourage to be creative with your wardrobe - find new exciting ways, play with different pieces and wear it Your way. 

As you can see, there are so many ways to celebrate being different with denim. In fact, wearing recycled denim is enough to make your style choices different. It feels good when your outfit looks the way it does not just because it is fashionable, but because it carries a powerful statement as well. In this case, with our brand, your outfits are going to send a message about a sustainable lifestyle and that you do care about the environment. You are willing to take action and start from yourself.

It fascinates our team that pieces of clothing can tell so many stories about you and about all of us. That is why there should not be any rules as of how someone should dress or look. As we mentioned in the beginning of this article – everyone is unique and that is our strength. If we are not afraid to celebrate being different it means that the we will accept others being different as well. This leads to a real community spirit, because if we are strong as individuals – we are a bomb together!

There is a story to tell for each denim garment. Some stories start at a nice organic cotton farm, somewhere in Turkey or India. While other stories – the ones that usually are much shorter – start at conventional cotton farms and most likely end up in Xintang, China – the denim capital of the world. There they go through various different treatments: dyeing, stone washing, micro-sanding or bleaching. Quite of a denim spa, you might think – all to meet our demands.

But how does all this effect our environment and the quality of the denim clothing? It is no secret that Xintang has been largely affected by the enormous amounts of waste in the production process. The rivers are literally turning blue because of all that waste water thrown after the dyeing from bleaching factories. Ever since distressed denim look came into high demand, it has been a safety and health concern for people working with jeans as well as for people living around these factories. Chemicals like potassium permanganate are used to get that worn out, pre-used look, which puts factory workers’ wellbeing at risk. Apart from the environmental impact and workers’ health issues, denim bleaching, sandblasting and other artificial distressing methods consequently affects the quality of the denim textile. A new pair of denim jeans is sprayed with chemicals and then bleached again to avoid any yellowish tones, just to make them look old and worn to our liking. It makes the fibers thinner and more sensitive to damage, which leads to a shorter lifetime of the garment.

At Yours Again, we find this quite troubling. We highly depend on the quality of secondhand denim, therefore it is important that they live long and remain durable after upcycling. Though we get our denim jeans already sorted for us and most of them are ready for reusing, some of the pairs occasionally cannot be used for redesigning. That’s usually because these pairs has been bleached and treated too much, so that the fabric becomes too thin to be given the second life. Well, we believe that a pair of jeans is worth saving as it has already caused pollution and unsustainable treatments and the most sustainable thing we can do is keep it away from the landfill. Yours Again has already launched a remade denim accessory line, which is focused on using production leftovers. Now we are looking for creative ways to use bleached, lower quality denims. One of our solutions is to repurpose bleached, distressed denim for our accessory line packaging. In other words – accessory bags!

 

We are constantly looking for ways to improve and reduce the amount of discarded denim. We want you involved! If you have any ideas for upcycling unwanted denim and would like to share them with us, get in touch!

Sustainable fashion blogger Noelia Fonseca writes about her 3 universes: lifestyle, motherhood and sustainability. On her blog, Noe writes about Yours Again and wears our remade denim pieces in her own creative way. Combining upcycled Collection .1 with our new remade denim Accessory line. 

Read the interview and Noe's take on our universe here: http://www.noe3ou.com/sustainability-1/2017/2/6/in-her-universe-03-simona-uvarovaite

There is a topic that we want to talk about, since it explains a lot about why we do what we do. And being a denim brand, we simply must talk about the effect of denim to our environment. 

 

 

Have you ever thought about the amount of resources that are used to produce denim? As we all know, denim is a cotton fabric. In order to grow cotton, you need water and in order to make denim you need a lot of cotton. This results in extreme amounts of water use, 1500 gallons for one pair of jeans, to be exact. Do we really live in the situation where we can tolerate those gallons of water to be used just to produce a fabric? Do we really need that another pair of jeans?

 

 

And what about the indigo dyes to make those blue jeans you love so much? Most of the denims in the mass production market is produced using synthetic indigo dyes, which causes a lot of polluted wastewater in rivers and is very slow to decompose. Moreover, all that stone washing to give your jeans that trendy distressed look - resulting in more washing, meaning more water!

 

 

We certainly cannot ignore this. This is what Yours Again denim is all about.The only logical solution to the environmental situation caused by the production of denim is upcycling the denim which is already made. We do not need to produce more of it. We believe that we can simply use what we already have - denim is a very durable fabric and a lot of secondhand denim is just as good as new! By using what we have wisely, we can improve the situation caused by the denim production. Of course, this is not only about the denim fabric. Sadly, it happens with the production of many other fabrics as well. But the advantage that denim stands for is its quality and reusability. 

 

 

We can fix this by taking a step back from mass production and by supporting slow fashion and sustainable clothing brands that strive to bring us the eco solutions. That is what we are trying to do as well. We are trying to improve the situation by making the upcycled denim stylish and unique.

 

 

It is all very simple – what goes around comes back around. It would be very naive to expect that mass production and consumption of various goods, including fashionable denim garments, would have no effect on the environment.

 

 

What is better – owning a dozen of low value pieces that were made in a way that is harmful to the environment and people or choosing a couple of statement pieces that you can be proud of and wear for years to come without worrying that they will go out of fashion? Let us tell you – sustainability will never go out of fashion! 

 

 

Can you imagine your style without jeans? The answer is most likely “no”. Jeans have become such an important part of our wardrobes, because they are very comfortable and look great as well. However, it is not always easy to find that one special pair of jeans that you would not want to separate with. And you might be even pickier choosing other clothing made of denim – let it be an upcycled vest or a denim dress. No matter what it is – as long as it is made of denim, you might be wondering what are the best ways to treat it, so you can enjoy your denim piece for a long time. Here we have a few very some simple tips that you will find useful!

1. Avoid washing your jeans too often

Jeans and washing machines are not the best friends. Washing your jeans too often is not doing any well for them. Especially if your jeans are made from black or dark blue denim. You should preserve darker colored jeans by washing them less frequently. Black denim can be a practical yet elegant solution if treated correctly to preserve the color from fading.

1. Think about washing your denim with hands

Did you know that it is a much better idea to wash your jeans with hands rather than put them into the mechanic washing machine? Hand washing is especially good for distressed denim. Of course, it is beneficial to practically all types of denim. So, it does not matter if your jeans are made from distressed denim or organic cotton - you should try hand washing.

1. Always wash similar jeans together

This one is a simple, but very useful trick that helps any kind of jeans last way longer. Do you own a lot of pieces with frayed edges or maybe you are into white denim? The secret is simple, but genius - try washing similar types of denim together. What is more, do not combine jeans with other clothing for the wash. Jeans should be washed with jeans if you are aiming for the best results and want to take care of your jeans and other clothing so that they could last longer and preserve excellent condition.

Yes, it is that easy to treat your upcycled denim! In fact, there is no difference – upcycled or not, because these simple tips that we provided work for all types of denim clothing. From now on, you will be sure of what to do and what not to do when taking care of your jeans. If you own a piece of denim clothing with fringes or frayed edges, you might want to carefully cut loose or messy threads with small scissors. To sum up, just keep in mind that washing them over and over again is never a good idea. What is more, you should definitely try hand washing as it is not only better for your jeans, but for the environment as well. Of course, last but not least – make sure to wash jeans with jeans rather than other pieces of clothing. The more similar the jeans are – the better. 

Holiday season is almost here and we can’t wait for Christmas and New Year’s eve here at Yours Again as well! Have you already thought what you will wear for these special occasions? We have some great suggestions for you!

As the end of the year is approaching, we all have some resolutions. What if you try to achieve something new the next year? For example, buying only sustainable fashion clothes. You can start now! We offer sustainable denim fashion that is perfect for various occasions. It can be a simple night out with best friends or o a cozy Christmas dinner at your boyfriend’s house.

So the main question here is what to wear for the holiday season? Obviously, you are going to be spending a lot of time with your family and friends. That means that you will want to feel as comfortable as you can. Is it possible to feel comfortable and be dressed up for a special occasion at the same time?

Our denim lovers team believes that it is more than possible. You can achieve this very easily with our upcycled denim garments. They are special enough to make you feel unique, while at the same time they are extremely comfortable due to the quality of denim fabric.

Who said that you should lose your urban style for the holiday season? Do not even think about it, because it is what makes you special. Urban style works perfectly for various occasions if you make the right choices about the garments you are going to wear!

For example, a simple denim vest outfit would really help you to be yourself and feel festive at the same time. Our black denim vest is comfortable and stylish. What is more, it can easily be combined with other garments. Once you try a denim vest outfit you will not want to separate with your black denim vest for the rest of the upcoming year.

Of course, do not be afraid to get creative when combining your outfit for the holiday season. You have all the rights to experiment in order to find what suits you the best. Just be sure to incorporate some distressed denim pieces into your outfit. It will guarantee that you will be the star of the evening with your unique and different look.

All in all, make this holiday season a special one. Do not forget to think not only about yourself but about those who surround you as well. One more way to do it is to lead a sustainable lifestyle. It might seem hard at first, but once you make a few steps – it seems just natural and logical way to live. And do you know what is amazing about that? Is that you can start your sustainable lifestyle journey with fashion. Isn’t that great? Here at Yours Again we have all what you may need and more, so feel free to look around and add some upcycled denim into your style!

A truly stylish outfit is never complete without the right accessories. Denim accessories made from recycled denim should become your new favorites. We are extremely passionate about denim fashion. That is why we decided to introduce a special upcycled denim accessories line.

These new accessories are not only stylish, but also made with no harm to the environment. All our accessories are made from recycled denim. Just like all the denim fashion that we offer! 

This accessory line was born as an idea to reduce waste of recycled denim in our production process to minimum. Sustainability is our core value and we are constantly looking for ways and solutions to reduce Yours Again impact on the environment. We aim to use secondhand, discarded materials only and hopefully one day become a Zero waste brand, using Zero new resources.

Yours Again upcycled denim Accessory line is made using production leftovers or those pairs of jeans, that could not be used for garment production. We have been prototyping, designing and sampling for weeks to come up with a mini collection of recycled denim chockers and bracelets. This is a limited and exclusive collection and what is best about it - you can have your accessory personalized for You. Just send us your neck or wrist measurements and we will make the chocker or a bracelet that will fit You perfectly.

We put a lot of attention and effort on the design. We think that it is our responsibility as a clothing brand to create denim fashion that would be functional, sustainable and – of course – look good! Therefore we made some multifunctional accessories that not only look amazing but also can be worn in various ways! Yet again – to inspire you wear it Your way. Wear our Multi denim necklace any way you want or wrap it around your wrist as a bracelet, for any occasion!

Are you wondering if denim accessories go well with denim clothing? Do not worry about that, it is one of the latest trends in fashion. You can easily wear accessories that are made from upcycled denim even if your whole outfit is made from denim only. We strongly believe that there will never be too much of denim. Denim on Denim!

So set your outfit up and go conquer the world. What you wear reflects your values, philosophy and point of view. Eco fashion accessories made from denim are a perfect choice for girls who have their own opinion and choose responsibly.