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With the SaaS landscape now more competitive than at any time, there has never been a greater need for your software business to standout.

Some companies will just ignore their competitors and get on with what they’re best at; however, others will want to really understand the competitive landscape so they can formulate a plan to help them succeed.

But how do you achieve cut-through in crowded noisy marketplaces?

Just like a yellow cow with pink spots would stand out in a field of more conventionally coloured steers, there is a real need for companies, products and businesses to be noticed in the marketplace.

What we are really talking about here is differentiation. Your SaaS company needs to stand out from its competitors.

A competitive analysis is an invaluable exercise; but it is not about putting ticks in boxes.   Understanding the outputs of a competitive analysis helps to shape effective strategic thinking.

Whether it is the product roadmap, building partnerships or marketing, understanding the shape of the market and the positioning of the players is pivotal. Competitor analysis is used by successful companies in every sphere of business and commerce to help them build winning strategies and profitable ventures.

Here are some research topics and analytics approaches that form the core of a competent competitor analysis.

Researching the marketplace
  • Segment your competitors – identify:
    • Direct competitors – those that do the same as you
    • Indirect competitors – those who may do what you do but aren’t directly positioned as that (for example if you have timesheet software an HR system with a timesheet module may be a competitor)
    • Legacy – those with a manual approach (e.g. Excel, paper) which will be disrupted by software automation (if that’s part of what you do)
  • Review each competitor website – note any important aspects
  • Google them – see what the search results say and the hits tell you
  • Review social – see what they are doing on Twitter, LinkedIn, Facebook, etc.
  • Use review sites like Trustpilot, G2Crowd, Capterra – see the positives and negative through reviews of customers
  • Use marketing tools – ascertain SEO/PPC activities and obtain their website stats
  • Adopt a ‘secret shopper’ approach – sign up for free trials (where available); look at onboarding, wizards and so on.
Visualising your analysis

It is a good idea to give the findings a graphical treatment by putting them into a chart. Plot the market positioning of competitors along with your own on an x,y graph. Think about where you are now, and where you see things at some reasonable time leap forward into the future.

Not all findings lend themselves to a graphical treatment. So set written summaries and conclusions out in tables which are easier to compare than long prose documents. Key information points to include are strengths, weaknesses and areas where you are better, to see where you have the advantage.

Some final thoughts

Try to avoid being overly analytical – you should only spend so much time reviewing. It is easy to become a little too obsessed with the competition!

Resist temptations to closely copy what competitors do, or you’re likely to run the risk of being seen as a ‘me too’ business. It is also advisable to look beyond the confines of your market or industry for inspiration and try to be a leader, not a follower.

Ultimately, the subject of competitor analysis and the differentiation of companies, products and services is all about carving out a strong brand and using it as shorthand that conveys your values as a business.

Need help with your competitive analysis?

Of course, you may be too busy or simply don’t have an aptitude for marketing or creating a positioning analysis of the competitive landscape around your SaaS product. Hundreds of SaaS companies have outsourced their marketing to us, including brand matters, competitive analysis, marketing strategy and content creation. Find out why. Get in touch, we’ll be glad to help.

The post How to do a competitor analysis for your SaaS business appeared first on Xander Marketing.

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Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there must be dozens of ideas that fall by the wayside; it’s not easy, so well done.

Now comes the really hard bit! Marketing… So, where do you start?

Every day we talk to people that own or control SaaS businesses and this is is one of the questions most asked by our prospective clients.

Before we can get going, there are a couple of things. Firstly, we have to establish exactly what you are marketing:

  • An MVP (minimal viable product) to test a concept
  • A developed product for which you’re seeking beta users
  • A proven product for which you want to drive growth

And secondly, how much budget do you have?

  • Are you marketing on a shoestring?
  • Do you have a decent budget?
  • Is there a budget that can help drive world domination?

Essentially, wherever your product is in terms of the maturity lifecycle, or however much money is available, marketing is all about channels.

Website

For starters, whatever your ambitions or short-term goals, you need a website. For an MVP this may just be a landing page. Or you may have your full website developed with typical pages:

  • Home
  • Features
  • Pricing
  • About
  • CTA – book demo/free trial

The first website you have should be a ’starting point’ – this is a platform to test different messaging, call to actions, imagery and price points.

Regardless of the scope of the website, a key purpose of testing the website performance is to optimise the user experience. The ultimate objective is in achieving a compelling user journey that translates into a high conversion performance rate.

Google Ads

Google Ads is well suited to attacking well-defined marketplaces. If your product is aimed at an existing industry or it solves an industry problem, Google is a primary channel with which to get going.

If you’re in a very competitive marketplace (say CRM for example) you will quickly blow your budget bidding on primary keywords like ‘CRM software’. In such a case, the most effective use of your Google Ads budget is to look for long tail keywords. Things like ‘CRM software for real estate’, ‘CRM software for use case x’, and so on.

If you’re in a less competitive industry, i.e. one where bidding on primary keywords is not going to blow the monthly budget in short time, you can bid on the primary keywords from day one.

Email marketing

Depending on where in the world you are marketing your SaaS product, data protection regulations impose limitations by defining the scope of legitimate email marketing activity and practice. The most obvious example is GDPR which governs email marketing for targets within EU member states.

If you’re targeting companies in EU member states, you’ll have to decide where you stand in the ‘legitimate interest’ debate. It’s a bit of a grey area, however claiming legitimate interest is being used as grounds for targeting individuals that are not opted-in to receive marketing emails.  If that’s not a risk you are prepared to take, of, course, you can still send one to one emails, and could consider techniques like personalised video software to help you really stand out.

There is no such problem if you want to target the US market. You can license a data list of individuals in your target market and start sending focused emails to that list.

See our guide on lead generation email marketing for more info on this.

LinkedIn Outreach

Should you be unable or unwilling to do email marketing…

Currently, LinkedIn is a great channel for reaching out and generating leads. A high-level overview of a process is to do this is to connect with the target market and then send a series of messages to people that do connect (until they reply). Once they are contacts you can also start to market to them in other ways.

Here’s a more detailed description of how this works:

  • Choose a person’s profile to do this from (they don’t actually have to manage it)
  • Sign up to a tool like LinkedIn Prospect – this can automate connecting with people
  • Once people connect send auto-reply messages (up to 5) until someone replies

In addition to this you can:

  • Post a lot more updates on your profile (given the bigger network you’ll have)
  • Download the email addresses of your contacts (a LinkedIn feature) and email those contacts
  • Load that email list into Facebook to do campaigns just to them
Content marketing

If you have strong, natural writers on your team, content marketing can be a key part of the digital marketing mix. Startups with a story to tell, or for more mature SaaS businesses, creating effective content is a good way to start getting into the minds of the target market. Good quality content gets your messages across while informing, educating and influencing your targets . Typically content is on your website or you might consider trying to reach further afield by posting your content on sites with an established readership like Medium.

Also, longer content, such as a white paper or ‘A guide to topic X’ can be used to explain a model, discuss how to overcome an industry issue or push a product. It’s worth considering creating a white paper/eBook so that it acts as a lead generator.

Wherever you are on your journey, Xander Marketing can help

We’ve been helping SaaS businesses globally since 2009 to grow. We work to support growth through new acquisition, increasing leads, generating more website traffic and raising industry awareness. If you lack the time, resource or know how to understand branding your SaaS product, then get in touch and book your free one hour consultation.

The post Where should you start with marketing your SaaS product? appeared first on Xander Marketing.

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Outbound email still has a place but you have to stand out

Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended I reach out…

You’ve probably heard things like these before and are getting tired of outbound emails. And these are the semi-creative ones…!

Outbound email marketing is big, but it needs to be highly creative. Despite the arrival of GDPR for prospects in the EU, email is still relevant. And plentiful! At the time of writing, there are no documented regulatory actions for breaking GDPR email rules.

The basics of creating effective email haven’t changed. Strong subject lines get emails opened. Personalisation, and both asking and provoking questions creates engagement and gets the email body read.

Consider enriching email with high quality content marketing. Intercom is helping to build relationships at scale with personalised video. There’s no need to talk to large numbers of prospects individually, something which simply isn’t practical anyway.

Remember, don’t leave any room for ambiguity. Make sure the meaning is crystal clear and just have one single call to action, so there is nothing to distract the reader from what you want them to do.

Finally, think about email strategically. Don’t just send one email and use automation to schedule and send. When leads are warm, keep following them up continually until they sign-up or unsubscribe. Cold leads should be followed up at least 8 times.

Grow your SaaS product with Xander Marketing

We’ve been helping SaaS businesses globally since 2009 to grow. We work to support growth through new acquisition, increasing leads, generating more website traffic and raising industry awareness. If you lack the time, resource or know how to understand branding your SaaS product, then get in touch and book your free one hour consultation.

The post Does outbound email still work in 2019 for your SaaS product? appeared first on Xander Marketing.

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Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and it’s hard to stand out.

Most people have seen the  MarTech 5000 infographic depicting companies competing in just one SaaS sector. If you haven’t, then check it out, it really brings home the point.

So, how do you stand out? With a brand, that’s how.

The leading SaaS companies have grown up now and the rest of the industry needs to catch up. Consumer businesses have been leveraging brand power for over 100 years and today’s most successful SaaS companies are creating standout by doing this.

SaaS market leaders have embraced the concept of the brand. By adopting a more creative approach, the most successful SaaS companies are using branding to create messaging and marketing that differentiates by being aspirational, exciting and emotionally affective.

As part of their strategic business model these companies are building really strong brands by interweaving what they do with powerful organising ideas. We can compare this with belief systems, such as those for defining a philosophy or even a religion.

A good way to explain this is to take the example of HubSpot:

  • Firstly, it leveraged the power of disruption, by latching on to an evolutionary shift in how things are done. HubSpot has caught hold of the shift from Outbound to Inbound marketing.
  • Secondly, it seized ownership of its market segment by defining its class of SaaS software. HubSpot has assumed ownership of the Inbound Marketing cloud software space – it’s become synonymous with it.
  • Thirdly, it creates content organised around a strong thematic idea and may adopt a strapline or slogans to project it. “From Inbound to Growth: HubSpot’s brand evolution” is one it has used.
  • Finally, HubSpot provokes businesses to sign-up to join the community it is building with a strong message that invites engagement and which serves as call to action so that you don’t get left behind: “Helping the world go inbound.”

How can your brand create a ‘moat’ around your business in 2019?

Brand and marketing your SaaS product with Xander Marketing

Xander Marketing creates and builds brands for SaaS businesses. Find out more here.

We’ve been helping SaaS businesses globally since 2009 to grow. We work to support growth through new acquisition, increasing leads, generating more website traffic and raising industry awareness. If you lack the time, resource or know how to understand branding your SaaS product, then get in touch and book your free one hour consultation.

The post Escape from the shoal – establish a strong SaaS brand and own your category appeared first on Xander Marketing.

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Sharks on the hunt and angels out to nurture unicorns

There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive, in part driven by aspirations of being a unicorn. Many early stage businesses seek funding from specialised SaaS investment vehicles which may be sympathetic and well intentioned.

Some may court more conventional PE or VC, where others might shelter under the wings of incubators and accelerators. And then there is always the question of whether they are sharks or angels…

Ventures that are further along the maturity curve continue to pursue investment deals to take them to Mezzanine stage and beyond. Where ever they are, all need to demonstrate growth to secure buy-in from investors.

For many SaaS companies, the case for their software is a ‘no brainer’ and it should be a case of filling your boots because there’s more than enough low hanging fruit to pick off. However, no matter how strong the case for your SaaS product might be, you still have to get the message out. However, it’s becoming more difficult and expensive to successfully market online software applications.

There’s no question that marketing is a moving target. Marketing technology and practice continues to shift at a fast pace. This means the challenges and opportunities of marketing SaaS products have never been greater.

Looking at the SaaS market through the lens of experience

Often, the tactics that worked before seldom work exactly the same a year down the line. Testing, testing, testing… but it all takes time and eats cash. Burned your data? Churn reaching sickening proportions? Running out of ideas?

Sometimes it’s easy to get tangled up in the same old problems and thought processes… Don’t get us wrong, tackling perennial problems is unavoidable. But what you might sorely be missing is some INSPIRATION!

Xander Marketing has been working with SaaS companies for 10 years. We can see three key trends for 2019:

  • The market is becoming saturated and competitive pressure is increasing the potential for consolidation and M&A. A strong brand is needed to succeed in 2019.
  • 2018 has seen the leading SaaS businesses race away as fully-fledged brands. The chasing pack has to grow up fast in 2019 if it is to avoid getting left behind.
  • Many of the leaders and fast growth SaaS companies are using Product Led Growth (PLG). More need to adopt the Freemium business model – it’s a winning strategy.
Inspiration to market SaaS more effectively from Xander Marketing

To help owners and key stakeholders in SaaS ventures to market their businesses more effectively, the guide 7 Smart Ideas to Market your SaaS Business in 2019 contains some suggestions to help you latch on to these trends.

The guide is based on experience of marketing over 100 SaaS businesses and discusses key topics:

  • Why brand matters for B2B SaaS in 2019 with examples of brands that have taken off
  • Ideas about an effective acquisition strategy and onboarding and retaining customers
  • The value of outbound marketing and content-led strategies, post GDPR
  • Leveraging SaaS products that complement and support your business
  • Optimising your marketing team by configuring it with the right skills mix

Quite simply, 7 Smart Ideas to Market your SaaS Business in 2019 helps leaders of today’s growing SaaS companies to avoid getting left behind. Click here to download the guide.

The post New guide: 7 Smart Ideas to Market Your SaaS Business in 2019 appeared first on Xander Marketing.

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Marketing at different stages of your SaaS product’s growth

SaaS guru David Skok suggests there are three phases of a startup’s lifecycle:

  • Initial traction – the search for Product/Market fit – typically up to $1m ARR
  • Finding the model – Search for Repeatable & Scalable & Profitable Growth Model – typically up to $10m ARR
  • Scaling – Scaling the Business – up to $100m ARR

If we take this model here are some points to consider when it comes to marketing your SaaS business based on these three stages.

Initial Traction – up to $1m ARR

At this point, you need to understand what marketing works for you – and then improve it even more. Everything is new and it’s a case of testing, putting betas/MVPs in place and learning quickly.

At this stage, your marketing should be generally focused on testing.

Version one of your website

Define what your message and key benefits are and showcase them on your website.

Test your message and key benefits

Continually test your content on your website through split testing. This could be anything from the order of your products benefits, to the type of language you’re using. It’s worth also testing your Ad Copy on platforms like Google Ads and Facebook Ads to see what gets traction

Test call to actions (CTAs)

Is free trial or book demo better? Contact us or get in touch? Try different versions to see which entices your customers more.

Try multiple marketing channels

Don’t just stick to one channel – try a range of different things to see what sticks.

Content marketing

Content marketing is a hugely effective way of marketing your SaaS product. You should use your blog to find your thought leadership position – and it also helps your SEO, too.

Lead generation email marketing

Even in this post GDPR world, email is still a top way to generate leads. A carefully crafted and personalised could win you your next customer.

Executing your marketing

At this stage of your SaaS product’s growth, your marketing is usually best outsourced to an agency or to freelancers.

Finding the model – up to $10 million ARR

At this point, you need to understand what marketing works for you – and then improve it even more.

Find repeatable, consistent marketing and do more of it

Work out what’s working from phase 1 and keep doing it. If email and blogs have been successful, do 2 blogs or emails a week instead of just 1.

Create even more content

Keep establishing your brand as the thought leader. Not only will this as mentioned help your SEO, but good and consistent content will keep your readers returning to your site.

Too many leads?

If you’re having trouble handling your leads, think about bringing in some marketing automation software. This will automate your repetitive tasks such as emails and scheduling social media posts.

Start building your brand even more

As your brand is becoming more established, start looking at further advertising and PR campaigns to make your name go further.

Executing your marketing

An outsourced marketing agency might be best suited to this stage, or possibly an in-house marketing director with the rest of the marketing work outsourced.

Scaling – up to $100m ARR 

As per the other stages you’ve likely got more budget now and can further ramp up the marketing you’re doing. Other things to consider at this stage are:

Mainstream brand building

At this stage, you should be looking at advertising your brand in more consumer places. This could be anywhere from national newspapers, to specialised TV adverts.

Putting on conferences

With help from your blog and other advertising, you will probably be a well-known product amongst consumers. Conferences can be an effective way to communicate with your current customers and tap into new ones. HubSpot runs a particularly large conference every year called Inbound.

Executing your marketing

Typically at this stage you’ll have a Marketing Director and some resource in house. You may choose however to outsource certain niche skills such as PPC or design.

Let Xander Marketing help your SaaS business at any stage

Whether you’re a start-up or a well-established business looking to expand or improve your marketing, Xander Marketing can help you.

We’ve been helping SaaS businesses all around the world since 2009 to grow their businesses. We work to support growth through new acquisition, increasing leads, generating more website traffic and raising industry awareness. If you lack the time, resource or know how to understand branding your SaaS product, then get in touch and book your free one hour consultation.

The post What marketing should you do as your SaaS grows? appeared first on Xander Marketing.

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What is PLG?

Product Led Growth (PLG) is where you give away some of your product for free in order to get leads and more people using your software. This allows your customers to use your product for free with the end goal being they eventually sign up for the full paid version.

Many companies offer this type of service. Slack offers up to 10k of your team’s most recent messages, Dropbox offers individuals up to 1TB of storage, and ResourceSpace offers a free open source version of its software.

These companies rely on the product to sell itself. Generally, most of the companies which offer free versions of their products are software which solves a very basic problem. They tend to strip their product back to remove any excess complexity and deliver value immediately to the customer. This is different to a time bound free trial.

How does using PLG benefit my product and its growth?

PLG can be a great strategy to get people using your product. The most basic idea behind PLG is that ‘product usage is the primary driver of customer acquisition and expansion without requiring the intervention of a sales rep’.

Traditionally, companies which offer PLG find that their biggest sales channel is word of mouth. We all know everybody likes a freebie, and encouraging others to use the software for free and removing the traditional paywalls most software has, already puts your product in a positive light to potential new customers.

It works particularly well with ‘viral’ software. Slack is no good if you’re the only one using it; Dropbox isn’t great if you have no one to share your files with, and so on.

The end goal is of course getting your free users turned into paid users. Many software companies offering free versions have limitations on their free usage (such as Slack’s maximum 10k messages), and others limit the more advanced tools to their paid versions. If your paid version offers something that may help your user solve a problem – shout about it in the free version and encourage them to sign up. Make sure you develop good relationships with your free users and establish a sales team who can be advisors to your potential paying customers.

Is my product suitable for PLG?

Before you start giving away your SaaS product for free, establish whether this type of marketing strategy is right for you. Ask yourself the following questions before:

  • Can I afford to give away my product for free?
  • Is my SaaS product unique?
  • Will the user use my product regularly, ideally daily?
  • Does my product solve a problem for the user?
  • Can the user sign up and use the product immediately without any demos required?
  • Will my product show value to the customer immediately?
  • Can the user easily invite colleagues to use the product and increase the value in their company network?

If you’ve answered yes to the majority of those questions, your SaaS product will likely benefit from a PLG marketing strategy.

Let Xander Marketing help you with your Product Led Growth strategy

If you’re thinking of implementing a Product Led Growth strategy, whether you’re a start-up or a well-established business looking to expand or improve your marketing, Xander Marketing can help you.

Get in touch today for a free one-hour consultation.

The post Should Product Led Growth (PLG) be part of your marketing strategy? appeared first on Xander Marketing.

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You’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need to establish your branding.

Often overlooked when it comes to marketing, branding is a hugely important step when it comes to putting your product out to the public. Put bluntly, your brand is what your customers see and feel about you, and is what sets you apart from your competitors. It can be anything from your logo to your adverts, from your website design to your language style, right down to your customer service.

Below, we talk through 8 of the steps required to brand and position your SaaS product.

1. Evaluate your SaaS product

Before anything, you need to evaluate and define your product. Think about what exactly you offer in terms of your products capabilities, what problems your product solves and which space in the SaaS market you occupy. Don’t forget, this isn’t just about what your product can do – if you have a great customer support team, don’t forget about them! They’re equally as important as your products features when it comes to branding.

2. Think about your values

Your SaaS company values are what make up the foundation of your brand. Although recently removed from their Code of Conduct, Google famously used ‘don’t be evil’ for their motto. Its purpose was to remind employees that everything Google does should be measured against the highest possible standards of ethical business conduct, with this commitment helping them build great products and loyal users. Your values aren’t just for you and your employees however – a company which continually acts upon their values are drawing points for many customers.

3. Outline a mission statement

A mission statement outlines what you’re doing, and more importantly why you’re doing it. Essentially, it defines your purpose and why you exist. DataDog, a monitoring service for cloud-scale applications has a mission statement which states ‘The DataDog team is on a mission to bring sanity to IT Management’ – a quote which will resonate with IT managers globally. With this in mind, assess why your SaaS product exists, and what you want to achieve with it; Your mission statement should fall into place once you do this.

4. Get to know your customers

Next you need to understand your customers. Your branding will need to resonate with them and you should understand their problems and which features matter to them the most.

Learning to speak your customers language is also key. Your language and showcasing of your product should help your audience see how your SaaS product is going to help them solve their problems. And don’t forget – this understanding of your customers wants and needs isn’t just for the sales part, it encompasses your customer service, your social media, and all of your customer communications.

Through doing this, not only are you working out your branding, but this step will help you hugely when it comes to marketing your product. 

5. Suss out your competitors

When it comes to branding and marketing your product in a possibly saturated market, you don’t need to be totally unique – you just need to be different from your competitors.

Take a look at your competitors and write down what you like about their branding and their product, and also note what you don’t. Look at their reviews online and find out what they do and don’t do well. Your differences could be anything from your prices and available integrations, or even their bright and bold colour scheme on their website versus your slightly more subdued colour palette.

And – if you can’t see many differences between you and your competitors, look at communicating your product in a way that’s entirely different to theirs.

6. Decide where you’re going to target your brand

If you have worked out your customers, by now you should have a good idea about where they go, what they do, and when they’re likely to come across your product. The wonderful thing about SaaS is that generally, there’s no geographic boundaries on where you can target. Of course, targeting isn’t just about geography – it could be anything from different online marketing channels or conferences in your market.

7. Develop your brand voice and identity

As we said, branding isn’t just what your customer see’s – it’s also what they feel. Your voice and identity are just as big of a pull for customers than your all singing all dancing SaaS product. A new free demo lead could be coming to you from a competitor because they’re fed up of their poor customer support, or they simply didn’t like the way their product was explained on their website.

Your voice is highly dependent on what SaaS product you’re selling, but refer back to get to know your customers and you should begin to get an idea of how to speak to them.

8. Keep believing!

And finally, don’t forget to believe in your product. Going through a branding process is a great time to remember why your SaaS product was created and to assess where you want to be with it in the future. And remember, the person who is always going to be your SaaS products biggest advocate is you!

Are you ready to start branding your SaaS product? Let Xander Marketing help you

 We’ve been helping SaaS businesses all around the world since 2009 to brand their products. We work to support growth through new acquisition, increasing leads, generating more website traffic and raising industry awareness. If you lack the time, resource or know how to understand branding your SaaS product, then get in touch and book your free one hour consultation.

The post How to position and brand your SaaS product appeared first on Xander Marketing.

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You may have noticed over the last couple of years when searching on mobile for certain topics, the results sometimes consist of links with ‘AMP’ in them. Typically, they’re seen as a carousel at the top of your mobile results page with several links to choose from.

Accelerated Mobile Pages, or AMP for short, are a joint venture between Google and Twitter with one major goal – much faster loading websites which are designed to provide users with information very quickly. They’re essentially web pages with stripped down HTML which load near enough instantly. Streamlined CSS is required, and the only JavaScript allowed is an off-the-shelf library AMP provide you with. They’re also open source.

News publishers, in particular The Guardian, were the early adopters of AMP – which makes sense as it provides a platform for breaking news. But now, other industries are also taking advantage of AMP and they could help your SaaS business, too.

AMP improves your engagement  

The AMP project says that Accelerated Mobile Pages aim to ‘improve user engagement with fast, compelling experiences’. As the pages typically load in under one second, your users receive the information they need almost immediately. In turn, your engagement improves and users are more likely to be engaged with your message and what you’re trying to sell to them.

Increase your conversions

Google sponsored research shows that users on AMP spend 2x as long on an AMP  – and, they’re 20% more likely to convert. As most users typically abandon pages that take more than 3 seconds to load, enquiries and conversions are also likely to improve through use of AMP as users spend less time waiting for your site and your message to load. As well, if you’re using AMP and your competitors aren’t, having a faster loading page may give you a competitive edge over others.

Help your mobile ranking – and your servers

AMP also helps your mobile ranking. Although not a ranking factor by itself, due to the faster loading time AMP has a positive influence over your mobile ranking. It also means if your site receives a lot of traffic, your servers suffer from less load and improved performance.

Boost your visibility

Although AMP do not contribute directly to your domain authority or boost your ranking factors, they do make that page able to appear in the AMP carousel which typically appears above regular search results. This can provide a large boost in your organic results and direct a lot of traffic to your site.

Let Xander Marketing boost your SaaS leads with AMP

If you’re finding your SaaS company website is suffering with slow loading speeds, low conversion rates and high bounce rates, contact Xander Marketing today for a free one hour consultation and see if AMP could improve your SaaS leads today.

The post What are Accelerated Mobile Pages and how can they help your SaaS business? appeared first on Xander Marketing.

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