Worldwide Breast Cancer is focused on how to help people recognize and report symptoms as early as possible, so more lives can be saved, until there is a cure. it's mission is to educate the world about breast cancer signs, symptoms, screening and other life saving information—by making the message visually engaging and appealing to a diverse audience.
"Thank you for your campaign. If it wasn’t for Know Your Lemons I would not have had my breast checked."
January of 2017, Terry had been tanning a bit in preparation for going to Hawaii in February. She raised her arms over her head to check out her tan lines along the sides of her arms. She noticed a 3” long indentation along the underside of her right breast. She dismissed it thinking it was a natural occurrence in a 60 year old breast.
A month later, she was sitting in the Honolulu airport waiting on her flight to Maui.
"I had some time to kill and I was browsing Facebook when I came across this post about Know Your Lemons. The post said that this lady had said she wished everyone would share know your Lemons instead of the little red hearts because if it wasn’t for Know Your Lemons she wouldn’t have known the indentation in her breast was breast cancer."
In March of 2017, she was diagnosed with IDC stage 2b with lymph node involvement. Many rounds of chemo followed, but she is here today because she took that step to tell her doctor about a breast change. Terry, we are so glad that Know Your Lemons helped you with the information you needed!
Seno Medical Instruments, Inc. (Seno Medical), a Texas-based medical imaging company developing breakthrough breast cancer diagnostic technology, announced an educational partnership with Worldwide Breast Cancer's "Know Your Lemons" campaign starting with the Netherlands, which has one of the highest breast cancer incidence rates in the world.
Through the partnership with Know Your Lemons, Seno will support educational activities focused on healthcare providers across the Netherlands.
Developed by Worldwide Breast Cancer, an international breast cancer charity, Know Your Lemons focuses on breast health education. The Seno Medical partnership will boost efforts to overcome taboos, fears, and literacy issues that stymie discussion about breast cancer by using a series of powerful lemon images as stand-ins for breasts.
"More than 1.5 women worldwide received a breast cancer diagnosis last year, according to the World Health Organization, and early detection is an important key to their survival," said Tammy Garcia, senior vice president of sales and marketing at Seno Medical. "Know Your Lemons is kickstarting life-saving conversations about breast cancer. We're proud to be part of this groundbreaking campaign to educate women and empower them to get screened."
Seno Medical uses opto-acoustic ultrasound imaging to provide more information about the abnormal blood vessels and oxygen and de-oxygen content in and around the tumor.
Because many people do not know the symptoms, risks, and detection options for breast cancer worldwide, this campaign focuses entirely on increasing conversations about breast health. Seno Medical leaders say the use of lemon imagery for the breast bypasses cultural barriers in a friendly, familiar, and engaging way.
Since 2017, Know Your Lemons has educated more than 500 million people in more than 20 languages. Community health workers, passionate individuals, and medical personnel use its educational resources in more than 90 countries.
“The #KnowYourLemons campaign overcomes barriers that have held breast cancer awareness back for decades. It is inclusive of all ages, genders and ethnicities and it has saved lives," said Corrine Ellsworth-Beaumont, Founder of Worldwide Breast Cancer and creator of the Know Your Lemons campaign. "The campaign creates a new way of looking at the breast that is not sexual, gory, or censored. This partnership with Seno Medical brings us closer to our goal of educating all women."
Seno Medical Instruments, Inc. is a San Antonio, Texas-based medical imaging company committed to the development and commercialization of a new modality in cancer diagnosis: opto-acoustic imaging. Seno Medical's Imagio® Breast Imaging System fuses opto-acoustic technology with ultrasound (OA/US) to generate real-time functional and anatomical images of the breast. The opto-acoustic images provide a unique blood map around breast masses while the ultrasound provides a traditional anatomic image. Through the appearance or absence of two hallmark indicators of cancer – angiogenesis and deoxygenation.
Healthline’s mission is to be your most trusted ally in your pursuit of health and well-being. They’re committed to bringing you authoritative, approachable, and actionable content that inspires and guides you toward the best possible health outcomes for you and your family.
Worldwide Breast Cancer and Dogtown Media have been nominated for Best Apps, Mobile, and Voice: Health & Fitness in the 23rd Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. Established in 1996, this year’s Webby Awards received nearly 13,000 entries from all 50 states and 70 countries worldwide this year.
Worldwide Breast Cancer CEO & Founder, Dr. Corrine Ellsworth-Beaumont, is the designer and creator behind the app. “Our mission is to change the picture of breast cancer. Until a cure is found, we need to help patients find it as early as possible. Our Know Your Lemons® app is a big leap forward in removing communication barriers that have prevented women (and men) from having the confidence to understand breast health, report symptoms and get screened.”
The Know Your Lemons® breast health education app, built by both Worldwide Breast Cancer (WBC) and Dogtown Media, follows on from WBC’s success in educating over half a billion people in 20 languages in 90 countries since 2017, by providing an easy-to-use digital product for people to learn how to self-exam, learn about risk factors of breast cancer, book a mammogram, and feel confident in knowing what to do if something suspicious is found.
IADAS, which nominates and selects The Webby Award winners, is comprised of Internet industry experts including Internet inventor Vint Cerf, Instagram’s Head of Fashion Partnerships Eva Chen, Director of Harvard’s Berkman Center for Internet & Society Susan P. Crawford, actor and activist Jesse Williams, GE CMO Linda Boff, Pod Save the People host and activist DeRay McKesson, Google’s Head of Conversation Design Cathy Pearl, Fortnite Designer Eric Williamson, HBO Digital Chief Diane Tryneski, Los Angeles Laker Isaiah Thomas, and DDB Worldwide CEO Wendy Clark.
For the first time in 20 years, the FDA is proposing changes mammography screening standards. According to an article written by CNN the changes, "Should help screening facilities to "more precisely classify" findings and will help patients and care providers make more informed decisions after receiving mammogram results.
The changes also take into consideration advances "in mammography technology and processes since the current regulations were published." For example, 3D digital screening can provide cross-sectional images of the breast from multiple angles. The result is an "informed image" of the breast tissue, which is preferred for some patients over 2D imaging.
A magazine about health topics, lifestyle and more, Worldwide Breast Cancers Know Your Lemons campaign has it's own spread! The magazine is called gesunde Seiten.
This magazine is distributed in waiting areas of hospitals and medical practices and is read by approximately 500,000 readers/patients. The magazine contains a wealth of information about cancer detection, health prevention practices, vacciaations, and much, much more! The magazine is distributed free of charge!