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Time really does fly and the marketing world is no exception. By third quarter it’s likely next year’s marketing plan is already taking shape. If it isn’t, it’s time to kick it into high gear! While the US economic outlook is strong, some projections suggest it may plateau. Meanwhile, the manufacturing sector remains relatively robust and orders keep coming in. But with markets changing near-daily and technology advancing at a dizzying pace, it’s no time to take growth for granted.

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Creating an annual marketing plan that aligns with your company’s growth objectives is no small feat. And one often made harder by the fact that, for too long, business growth strategies were built on a flimsy premise: the customer really had nothing to do with business development. Customers were a mere byproduct of “the funnel” — an afterthought in the sales and marketing process.

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I’ve seen numbers that estimate 97% of all internet users watch video online. No way! That must be low. Really, have you met anyone in that 3% who doesn’t watch video online? I have not. Video grabs attention, engages people, and is so versatile. Of course, this is coming from a professional video producer, but I’ve got plenty of proof to support my opinion!

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You set up a sales funnel for your business. But the sales funnel conversion rates you’re getting aren’t anywhere near what you’re expecting.

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We’re often asked, “So, exactly what is Inbound Marketing?” For answers, we have an elevator speech; a painfully long version; the version for those who know a little; one for those who know a lot; and a version for those who are just being polite.

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Appleton, Wis. – Weidert Group, a B2B inbound marketing agency and Platinum Level HubSpot Partner, has been named by Clutch, the leading B2B ratings and reviews firm, as a Top IT and Business Service award winner in the Marketing Automation category. Weidert Group was selected based on reviews from their clients, their industry knowledge and expertise, and their ability to deliver high-quality services.

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B2B salespeople need a variety of platforms to assist in prospect research, lead generation and outreach — and the more verticals you operate in, the more possibilities you likely need. The following platforms may not be your first thought for prospecting (like LinkedIn may be), but each has unique characteristics and community traits. They’re all great B2B professional networking platforms that help you connect with industry decision-makers and keep up with trending topics, news, and events your industrial targets care about.

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The number of online profiles the average marketer has to manage can be a little ridiculous. You probably have social media accounts for your brand, and additional accounts associated with other online tools and services you use. That’s probably the reason too many brands mix personal accounts with business accounts, something that ends up breaking the online marketing chain Google has tried to forge.  

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Marketing conferences are like bolts of lightning. They’re concentrated bursts of energy that deliver incredible power in an instant (OK, a conference takes a few hours while lightning strikes at 220,000,000 miles per hour…seriously, I looked it up).

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It’s 2019, and marketers across the country are finding it increasingly difficult to stand out in the crowd. There’s not a credible company around that isn’t assertively blogging, posting on social media, regularly enhancing their website, and creating and promoting content that’s relevant and useful to their prospects. With all that information whirling around the internet, how does your company get people to read your content?

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