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If you own a blog, one of your first goals should be to make it reflect your brand. After all, the aesthetic of your website can build brand awareness and help visitors get a feel for your industry and personality.

But some WordPress blog themes are better than others. So, how do you know which WordPress themes are best for blogs?

Whether you have a goal in mind of increasing engagement with your content, or your only goal is to showcase your content in an organized way, we have a full list of the best WordPress themes for blogs.

If you’d like to speak with a specialist about creating a blog for your brand, give us a call at 888-601-5359. Otherwise, read on to learn about the best, free WordPress themes for blogs.

6 business brand WordPress themes to impress your visitors

If you want to impress your site visitors with a unique, organized, and aesthetically pleasing WordPress blog layout, you’re in the right place.

We’ve hand-selected these WordPress blog page templates that can help you create a gorgeous blog for your business. Whether you’re looking for a personal brand WordPress theme, the best WordPress themes for lifestyle blogs, or a WordPress blog layout that reflects your industry, we’ve got you covered!

1. Astra

If you’re looking for a theme that’s self-proclaimed the “perfect theme for any website” on their website, Astra is for you.

This is definitely one of the best WordPress themes for blogs since it’s highly customizable. Whether you sell heavy equipment or makeup, you’ll love this WordPress theme for your blog.

Why you’ll love it: There are a lot of things to love about the Astra theme, but there are a few things that we love the most.

  • You can customize it without having to worry about code. If you don’t currently work with a web design agency and manage your blog on your own, the fact that you can customize it without HTML knowledge is key.
  • You can create full-width pages. Some WordPress themes don’t allow you to create full-width pages, which means they’re not fully customizable. Don’t worry, Astra lets you do just that!
  • The theme is made for speed. You’ll love the performance because it’s nothing but
2. Bento

Bento is a super powerful WordPress theme for blogs that allows you to be flexible with your design. The layout is responsive, which means users will be able to enjoy it on any device and is also optimized for speed.

Why you’ll love it: Here are just a few of the things we love about the Bento layout.

  • Provides a variety of icons. If you’re a fan of customization, we know you’ll love the fact that the Bento theme offers over 500 high-quality vector icons for you to use on your blog.
  • Offers advanced WooCommerce integration. You’ll be able to integrate WooCommerce in a flash, which is extremely beneficial if you plan to sell things on your blog.
  • Implements SEO best practices. Your blog is nothing without great search engine optimization (SEO), and this theme uses all the best practices.
3. Revive

With an impressive 4.88-star rating from previous users, we guarantee you’ll love the Revive WordPress blog theme, too. With tons of header layouts, an improved menu layout, and multiple social icon styles, you’ll fall in love with this theme just like we did.

Why you’ll love it: Check out the top three things we love about the Revive theme.

  • It’s ready for 4k. Having a WordPress theme for your blog that is equipped for 4k display is a huge bonus — visitors are bound to love what they see.
  • Unlimited colors. You’ll spend hours deciding on the perfect colors for your blog since Revive offers unlimited color options. Pretty impressive!
  • Sidebar options. If you’ve ever been annoyed by a blog layout that didn’t let you decide where you wanted our sidebar, or if you want one at all, with Revive, you won’t have to worry. You can place your sidebar on the left, right, or opt for no sidebar.
4. Satori

Another highly customizable WordPress theme for your blog, Satori is a gorgeous WordPress blog layout that is image heavy. It works best for blog sites that utilize a lot of pictures, and it even offers gallery options to show off your shots.

Why you’ll love it: There’s a lot to love about Satori — here are the biggest reasons:

  • Drag and drop feature. This blog layout allows you to drag and drop page elements without any coding knowledge.
  • Customizable blog layout options. Whether you want your blog to be left alighted or top aligned, you can do either with Satori. There are also tons of additional blog layout options to ensure that your blog is as unique as your brand.
  • Integrated with popular plugins. This theme is already integrated with popular plugins to make your life even easier.
5. Garfunkel

Boy, do we love this theme. It’s exactly what we think of when we picture a stereotypical WordPress blog layout and features a grid layout to organize your blog posts. It also supports custom headers, guaranteeing a unique look.

Why you’ll love it: Not only does Garfunkel feature a classic blog layout, but you’ll also love these features:

  • It features Jetpack infinite scroll. This means that no matter how far a user scrolls, new posts will always automatically appear.
  • It has six post formats. If you want a variety of choices for your post formats, Garfunkel has you covered. They offer six different formats for your post to fit your customizing needs.
6. Vogue

This WordPress blog layout earned an impressive five out of five stars from users and has over 10,000 active installations. That’s not surprising, considering it features a fully responsive design, multiple blog layouts, and tons of customization options.

That said, it’s easily one of the best WordPress themes for blogs.

Why you’ll love it: If you need more reasons to love the Vogue theme, read on.

  • It features four blog layouts: We meant it when we said highly customizable — this layout offers four different blog layouts to help you create your own style.
  • Multiple header and footer layouts: With four blog layouts, four header layouts, and two footer layouts, that makes for tons of customization. The choice is yours!
  • WooCommerce integration: If you also sell things on your blog, you’ll be happy to know that the Vogue theme offers integration options for WooCommerce.
Can’t decide on a WordPress blog layout?

If you love them all and can’t seem to decide, we understand!

At WebFX, we can help you select and integrate your perfect WordPress blog layout to ensure that it fits your brand and helps customers get to know you. We also offer custom blog design services!

Not only that, but our team offers custom content creation for your blog to ensure that you’re putting out enough content to really grab the attention of your target audience.

To learn more about how we can make your dream blog a reality, contact us online, or give us a call at 888-601-5359!

The post 6 Best WordPress Themes for Blogs [Guess What, They’re Free] appeared first on WebFX Blog.

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When you’re trying to optimize your site to perform better in the search results, you’re always looking for new ways to improve your website and search engine optimization (SEO) strategy. As you search around, you’ll come across information about the importance of anchor text.

Anchor text is crucial because it helps search engines read your site and understand its relevance to a user’s search. Plus, it helps users navigate your website and learn more about a topic, service, or product.

On this page, we’ll provide you with an all-encompassing guide to help you nail your anchor text. If you need help optimizing your anchor text, or other aspects of your SEO campaign, call us today at 888-601-5359 to speak with a strategist.

Let’s get started!

What is anchor text?

Anchor text is the visible, clickable text in a hyperlink. It often shows up as a blue piece of text, which users can click to visit another page. The text color will depend on your color scheme and website CSS.

Here is a quick anchor text example for perspective:

Search engine optimization (SEO) (anchor text) is a valuable method for helping your business boost its website’s ranking in the search results, helping your company reach more customers, earn more site traffic, and generate more revenue.”

Anchor text is also known as the link label or link title. You may also hear the term anchor link used with anchor text. Generally, you’ll see these terms when looking for information about anchor text.

So, what is an anchor link?

An anchor link is content you link to through the text. It’s the URL attached to the link content. The link goes to a page on the Internet or a PDF document. The anchor link is an essential part of your anchor text because it guides your audience to a relevant page.

If we refer back to our example, “search engine optimization (SEO)” is the anchor text and https://www.webfx.com/blog/marketing/seo-basics-what-is-seo/ is the URL, or anchor link.

7 types of anchor text

As you start to learn more about anchor text, you will find that there are numerous types of anchor text you can use.

Let’s take a look at seven common types of anchor text:

1.      Exact match

Exact match anchor text is when your anchor text matches the targeted keyword of your linked page. For example, if you were discussing a “recipe for fudge brownies” and linked to a fudge brownie recipe on that anchor text, that would be an exact match.

The core text is a direct reflection of the link.

2.      Partial match

With partial match anchor text, the page you’re linking to has a variation of the anchor text you’re using. As an example, the anchor text may read “fudge brownies” and link to a page targeting the keyword “best fudge brownie recipe.”

It has a form of your anchor text, but it doesn’t match it one-for-one.

3.      Branded

When you use branded text, you link to a brand’s website when you mention their name in the text. For example, if you were talking about Target and their variety of products, you would link directly to Target’s website.

4.      Naked link

Naked links are when you don’t have actual anchor text. You use the URL in the text naturally. As an example, you may say, “Visit our website, www.target.com, to see all our products,” versus saying something like, “Visit us online to see all our products.”

5.      Site name

When you mention a site but don’t use the full URL, that’s a site name anchor text. A site name anchor text looks like this: Target.com. It’s a URL to the site, but it doesn’t include the full “www” part of the URL.

6.      Generic

Generic anchor text doesn’t tell anyone what the link is about or what it covers.

It’s phrases like, “Click here” and “Learn more,” which don’t indicate where the link will take users. This kind of anchor text is uninformative and doesn’t help your audience understand what type of content they can expect to see by clicking the link.

7.      Images

If you link to content through an image, the alt attribute becomes the anchor text for the link. Search engines like Google use this text to determine the context of an image because it cannot see pictures.

These are the different types of anchor text you can use on your page. You’ll want to get familiar with these different formats, so you know which ones are the most effective for your business.

Anchor text and SEO: Why anchor text matters to your SEO strategy

As you learn more about anchor text, you may wonder what the role of anchor text is in SEO. Anchor text plays an essential part because it helps search engines index your pages. Search engines use it to determine how people visit your page and the context of your page.

You can’t really control who links to your site and the anchor text they use to link to it. You can, however, control the anchor text within your site.

When you optimize your anchor text for search, as well as users, it can help improve your ranking and make it easier for Google to read and understand your page.

If you’re looking to optimize your anchor text for SEO, use this guide to anchor text.

Anchor text optimization: 4 tips for creating SEO-friendly anchor text

Anchor text is an integral part of SEO.

Let’s take a look at four tips for making SEO-friendly anchor text:

1.      Keep your anchor text and links consistent

When you create anchor text and link to pages, you want to be consistent throughout your page. Links should be as concise as possible to keep your site looking clean.

First, your links should all be around the same length. This will build consistency on your site and make your anchor text look cohesive on your page.

Imagine logging onto a website and seeing a paragraph like this:

“When you’re trying to design the perfect hyperlink, the key is to make it easy to read and understand. You don’t want your audience to be overwhelmed by an abundance of blue hyperlinks. If you want to be successful with internal linking, keep your anchor text short, relevant, and easy to read.”

The blue text is a representation of the length and number of links. When you look at this paragraph, it’s overwhelming. The anchor text ranges from two words to 10, and there is an abundance of links in one place.

This doesn’t help readers. The paragraph features too many links, providing users with multiple choices and options. Not to mention, the anchor text has too many words. Your audience will lose track of what you’re linking to because the anchor text is so long.

Instead, the paragraph would look better like this:

“When you’re trying to design the perfect hyperlink, the key is to make it easy to read and understand. You don’t want your audience to be overwhelmed by an abundance of blue hyperlinks. If you want to be successful with internal linking, keep your anchor text short, relevant, and easy to read.”

While the anchor text isn’t the same length, it’s close and appears balanced. When you read the hyperlinks, you know what to expect when you click on them. This is an excellent example of anchor text because it’s balanced and easy to read.

2.      Keep your text relevant to the linked page

When you create anchor text, you want to ensure you’re linking to a relevant page. By creating a relevant link, you can improve your page ranking and its value to users. If you take one action item away from this guide to anchor text, make it linking to relevant content.

Relevance depends on the topic of the source page. This is the page you’re linking to through your anchor text. The anchor text should be relevant to the page that the link in the anchor text takes you.

For example, if you had the anchor text “best fudgy brownies” and linked to an article about cookies, it wouldn’t be relevant. A relevant source page would be “Top 10 fudgy brownie recipes.”

Related content sends stronger relevancy signals than unrelated content. Search engines use the source page to help it better understand the context of the anchor text on the page. So, in this case, the “top 10 fudgy brownie recipes” anchor link helps Google understand the context of best fudgy brownies in the anchor text of the original article.

Your anchor text and link should coordinate to drive the best results for your business.

3.      Don’t always link from the same anchor text

When you create and write content, you’ll use a few keywords to try and help your site rank in the search results. While you’re integrating these keywords into your text, you don’t want to link to content every time you use those keywords.

If you do this, it will appear suspicious to Google. Google will think the links aren’t natural and that you forced them into the text. This won’t help your campaign achieve success.

To prevent this from happening, only use links in anchor text once. The first time you mention a keyword, you can link to whatever content is relevant to that keyword. From that point forward, don’t link to other content with that keyword to prevent it from looking suspicious.

You also don’t want to force text to become anchor text. You should only create anchor text where it fits naturally.

You will also want to follow the same practice for internal linking on your own site. Whenever you create new content, you’re going to have other pages on your site that are relevant to your topic. You’ll want to link to them to guide your audience to new pages and keep them on your site longer, as well as help search engines find new content.

If you want to be successful with internal linking, don’t link to the same page using the same anchor text on different pieces of content. You can link to the same page internally, but you’ll want to change up the wording to keep it fresh. It also prevents Google from seeing your internal linking as spammy.

4.      Avoid generic anchor text

As mentioned in this anchor text guide, one format of text is generic anchor text. This is when people use phrases like “click here” and “learn more” as anchor text. If you want to drive the best results for your business, avoid using generic text.

Generic anchor text doesn’t help users navigate and explore your website. When you’re doing anchor text optimization, avoid generic phrases. If your anchor phrase says, “click here,” it doesn’t tell the audience what the link is about or what to expect. Search engines won’t know either.

When you create anchor text, stick to topic-specific phrases to provide the most value to users, as well as help search engines understand your page. It will help improve the usability of your website, plus support your SEO strategy.

Start optimizing your anchor text today

Anchor text is a valuable part of your SEO strategy. If you want to get results from your SEO campaign, invest in creating helpful and relevant anchor text. By doing anchor text right, you’ll help search engines (and users) digest the information on your site better.

If you need help creating impactful anchor text, our team at WebFX can help. We have over 200 experts that will bring their knowledge and expertise to your campaign. As your partner, we’ll help you create valuable anchor text and optimize your strategy to drive the best results.

Ready to start optimizing anchor text to create a better SEO strategy?

Contact us online to see how we can help you get started.

The post Importance of Anchor Text [Your All-Encompassing Guide] appeared first on WebFX Blog.

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With over 1.6 billion websites on the Internet, you’ve certainly got your work cut out for you if you want to have one of the best. The truth is, by the time you’re finished reading this post, thousands of new websites will be born. That being said, it’s best to create a website that is perfect for your audience — and stands out from competitors.

But what if your website is outdated? What if your company went through a redesign and you need a new website to go with it?

For whatever reason, if you’re looking for a website revamp, it’s important to come up with a solid website redesign project plan.

Planning ahead for your new website is crucial to its success, especially if you’re redesigning a large website. If you’re working with a website redesign agency, they’ll be able to help you along every step of the way.

On this page, we’ll fill you in on how to approach a website redesign, give you a step-by-step website redesign project plan, and fill you in on what can affect your website redesign project timeline.

If you’d like to speak with a specialist before reading on, reach out to us at 888-601-5359!

6-Step website redesign project plan

Let’s talk more about what your website redesign project plan will look like for both you and your designer.

Step 1: Get to know your current site

When you hire an agency, they’ll want to know everything about your current site — what you love, what you hate, and what you want to change. This is an important first step of your website redesign project plan because it creates a strong base for your project.

Without this information, it’ll be hard to get the results you want.

Step 2: List your goals

You’re redesigning your website for a reason — is it because your bounce rate is too high? Your page speed is too slow? Your color scheme and graphics are outdated? Your navigation is confusing?

No matter what it is, to accomplish your goals with your website redesign, you have to do two things — realize your goals, and list them out.

Step 3: Create an action plan

The potential goals we listed above are pretty general — after all, there are tons of ways that you can improve your bounce rate or site speed.

However, you need to determine exactly what you want to do with your design to improve key metrics.

For example, is your current navigation extremely confusing and causing people to bounce from your site? That’s action item number one!

Do you suspect that your time-on-page is low because users aren’t interacting with your content? One way you could accomplish the goal of an increased time on page would be to opt for custom graphics and videos on your site pages.

No matter how you plan to accomplish your goals, think of them through the redesign lens: “How can I accomplish this goal with design?”

Step 4: Launch the redesign

After you’ve chatted with your designer about your goals, how you want to accomplish those goals, and what you’re looking for with your design, it’s time for them to get to work!

When the design is finished and you approve the changes, your agency will launch the new and improved version of your website. But your work is far from over.

Step 5: Analyze the results

Building or revamping a website without analyzing the results is like throwing all of your hard work down the drain.

There is a reason you wanted to redesign your website — whether you weren’t seeing the sales you anticipated, or your design was just outdated. Ensuring that you’ve fixed those issues is crucial, and you can do that easily with analytics.

Step 6: Consider other strategies to boost results

Redesigning your website is an undertaking that can have dramatic results, and if you want to see even more dramatic results, your designer will likely recommend other marketing strategies that pair well with website design.

These could include search engine optimization (SEO), content marketing, and more. This is the perfect time in the website redesign project timeline to decide on whether or not you’d like to take advantage of digital marketing.

How to approach a website redesign project plan in 4 steps

So you’ve decided that the worn out graphics and slow load time on your website is cause for a redesign, and you’re probably right. Google takes site design and user experience into consideration when ranking sites — which means that conversions can be directly attributed (to an extent) to your website’s design.

But where do you start? If you have questions about how to approach a website redesign, we’re here for you.

Check out our step-by-step suggestions below:

Step 1: Determine what you’re looking for in a redesign

Do you just want to redesign your blog or are you looking for a total site refresh? Either way, it’s crucial to determine exactly what elements need a revamp up front, so that you can determine things like budget, timeline, and who to hire.

Beyond that, you should make a list of the details you hate about your site and specific changes that you want to see.

Step 2: Determine your budget

You’ll thank yourself later for determining your budget up front and sticking with it. It’s important to be realistic when it comes to setting a budget, so you’ll want to do your research. For example, if you’re only looking for a blog redesign, it’ll be much cheaper than an entire site redesign. So, keep that in mind when setting your budget.

Step 3: Start calling website redesign agencies

Hiring a professional web redesign agency like WebFX is the best option when it comes to refreshing your website.

The elements involved in a site redesign can be daunting and tedious, and if you’re in any sort of time crunch, an agency will be able to do the best work for you in the shortest amount of time. Keep in mind that by short, we don’t mean one week, but it’s likely that an agency will be able to finish your redesign before you could on your own. You’ll want to do your research to determine the best possible redesign agency for you.

Step 4: Hire an agency

After you’ve done your research, it’s time to hire an agency that you believe will do the best job redesigning your website based on your budget, your timeline, and the changes you want to see.

You should also keep in mind that before signing on any dotted line, you’ll want to speak directly with the agency!

Things that can affect your website redesign project timeline

Many people ask how long it will take for their redesign to be up and running. However, there isn’t really a hard-and-fast answer to that question.

The answer depends on a few things:

  • How many people are working on your redesign? If you work with a huge agency, you’ll have a team of specialists working on your project and may have the final product sooner than you would if you work with a smaller redesign company.
  • What is the extent of your redesign? Are you looking for a change in color scheme or a total CMS rehaul? Do you want to add a few bells and whistles, or do you want to add tons of bells and whistles? These items can affect the website redesign project timeline.
  • How many pages does your website have? If you’re redesigning a large website, it will most likely take a little longer. Depending on the way your site is built, changes will need to be applied to each section of your site, which can take time.
  • Do you want to change a lot of little details? If you’re looking to update things like site images, navigation, multimedia, etc., your website redesign project timeline will increase in time.
WebFX can help create a custom redesign project plan for you

Whether you know exactly what’s causing your website to be unsuccessful, or you need a bit of guidance, WebFX is here for you.

Our web design specialists have won over 50 awards for their incredible designs, which were all prefaced with an effective website redesign project plan.

If you’re ready to dive headfirst into your website refresh project plan, contact WebFX online, or give us a call at 888-601-5359!

The post Your 6-Step Website Redesign Project Plan That’s Easy as Pie appeared first on WebFX Blog.

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Today, users can access more than 1.5 billion websites, which means you have a tremendous amount of competition in the online marketplace, even if you operate in a niche industry. Competition isn’t the only reason for low site sales, however. A variety of factors can impact your revenue and traffic.

That’s why it’s common for companies to ask this question: Why isn’t my website making money?

This post answers that question and provides an overview of how your business can fix these problems, which range from a slow site to a nonexistent search engine optimization (SEO) strategy. Get started on solving your site’s issues now or connect with our team online to see how we can help!

1.     Your website isn’t responsive

Did you know that more than 50 percent of the world’s Internet traffic comes from mobile devices? It’s true, and it demonstrates a growing trend. People are relying more on their smartphones and tablets to access the Internet, rather than their laptops or desktops.

That’s why a responsive design, which adapts to a user’s device, is essential.

Why an unresponsive website costs you money

An unresponsive design costs your site money for a few reasons, including:

Mobile-first index

Google is one of the world’s largest search engines, claiming more than 75 percent of the global search market share. This fact is important because Google follows a mobile-first approach to its crawling and indexing process.

That means Google crawls your website and indexes it for search results from a mobile perspective. If you don’t have a responsive website, Google will know. As a responsive website is critical to the user experience, non-responsive sites will (usually) rank lower in search results.

A lower ranking translates to less traffic, as 75 percent of users stick to the first page of search results.

User experience

When it comes to web design, the user experience is crucial. You need to provide the best possible experience for your website visitors. If you don’t, they will leave your site, which can result in fewer purchases and less money for your business.

As more than 40 percent of online transactions happen on mobile devices, your company needs a responsive website if you want to make money. Otherwise, you’re giving away valuable customers (and revenue) to your competitors.

In short, an unresponsive website isn’t good for your bottom line.

How to fix an unresponsive website

A responsive site design or redesign is the solution to an unresponsive website.

In most cases, a responsive design costs around $3000.

This amount can vary, depending on your site’s size, content management system, and any other site features. If you want your website to make money, however, it’s a necessary investment and one that offers a substantial return on investment (ROI).

Additional reading: Responsive design

Why Is Responsive Design So Important for Businesses?

10 Infographics for Learning About Responsive Web Design

6 Must-Follow Tips for Making a Responsive Website

2.     Your website isn’t fast enough

Users today expect sites to load in two seconds or less. That’s why boosting your website’s speed by one second can increase your conversions by seven percent, which means more revenue for your company. Check the speed of your site, and see if it costs your business money.

Got a sluggish website? Learn why that’s a problem and how to fix it now.

Why a slow website costs your business money

No matter your industry, your company can’t afford a slow website. It doesn’t matter who your target audience is, from business buyers in manufacturing to early adopters in the tech sector, you need a fast site to earn their attention and their money.

Studies show that people won’t wait for websites anymore.

That’s why websites that load in five seconds maintain a 35 percent lower bounce rate. For reference, bounce rate describes the percentage of single-page sessions, which highlights whether a user stays on your website or leaves without visiting any other pages.

A high bounce rate can cause your site to lose traffic (and money) by earning lower rankings in search results. Again, a lower ranking in search results translates to decreased visibility, which can eradicate your online sales, leads, and more.

How to fix a slow website

Depending on your website, it’s a fast fix to improve your site speed. For example, if you have multiple videos on a page, removing a few can boost your page speed. Compressing your website’s images can also increase your site’s load time.

Additional fixes, like the following, will require the expertise of a developer:

  • Reduce the number of redirects on your website
  • Optimize your site’s HTML code
  • Decrease your CSS and JavaScript
  • Review your hosting option

You can also invest in page speed optimization services, which take care of the entire process.

Additional reading: Page speed

Why Faster Websites Make More Money

What Is a Good Bounce Rate?

26 Tools for Improving Your Website’s Page Speed

3.     Your website isn’t optimized for SEO

With 75 percent of businesses investing in SEO, you can bet there is a reason why. SEO helps your website become a lead- and revenue-generating machine by improving your visibility in valuable search results.

If your company doesn’t use SEO, it’s one possible reason why your website isn’t making money.

Why an optimized website loses money

In today’s digital landscape, users rely on search engines like Google and Bing to find their next purchase. Studies show that 80 percent of consumers and 71 percent of business buyers start their product research with search engines.

If your company doesn’t optimize your website for search engines (and users), you miss a significant amount of traffic and lose a substantial amount of money. Your audience doesn’t even have a chance to discover your business and its products or services.

Instead, they find your competitors because those businesses optimize their websites for SEO.

For an example of why SEO matters to your site’s bottom line, look at Reynolds Building Solutions.

When they partnered with WebFX and invested in SEO, their website’s year-over-year organic traffic increased by 43 percent. Even better, their year-over-year organic contact form submissions improved by more than 70 percent.

With the potential impact of SEO on your company’s revenue, you can’t afford to overlook SEO.

How to fix an unoptimized website

Optimizing your website for SEO doesn’t happen overnight or in a week. It’s an ongoing process, which means your business needs to commit to SEO and make it a part of your strategy. Even if you invest in SEO services, it will still take time to optimize your site and generate revenue from it.

Companies that already use SEO should consider a professional SEO audit. If you already have a fast website and responsive design, missteps in your strategy could result in decreased traffic and online revenue. With an SEO audit, you can receive third-party insight into your approach.

If you’re ready to optimize your website for SEO, you can expect to tackle the following tasks:

  • Researching keywords related to your audience, industry, and services
  • Optimizing your website content with keywords
  • Creating fresh content on a routine basis for your site
  • Improving your meta descriptions and title tags for users and search engines
  • Completing outreach to share your content with influencers in your industry

Depending on your business and team size, SEO may require time that your company doesn’t have to give. If that’s the case, it’s worth considering the value of an SEO agency and professional SEO services. With SEO services, you can get the full benefits of SEO, minus the time- and resource-commitments.

Keep in mind, however, the risk of cheap SEO services.

Additional reading: SEO

3 Crucial Elements of SEO That Increase Your Website Traffic

Your Complete Guide to SEO

Is SEO Worth It? 3 Powerful Case Studies

Start earning money from your site with WebFX

Your website is one of your company’s most valuable assets. A lot of businesses, however, overlook the potential of their site to generate revenue, leads, store visits, and more. For your organization, this misstep is the perfect opportunity.

Turn your website into a revenue-generating platform with the above recommendations today.

Or, get professional assistance from our award-winning team by contacting us online or calling us at 888-601-5953. As a full-service agency, we provide all the services necessary to maximize your site’s ability to make money and generate real growth for your company.

The post Why Isn’t My Website Making Money? (And How Do I Fix It?) appeared first on WebFX Blog.

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Did you know 38 percent of visitors stop engaging with a site if the content or layout is not attractive to the user?

If you want to keep leads on your site, you must invest in your website’s design. To have a quality website, find a website designer that can create a dream website for your business.

On this post, we’ll tell you why you should find website designers and six tips for finding the right local web designer for your business.

Why should I find a website designer?

You’re ready to start building your company’s website, but how do you know if you should find local web designers? Check out these four signs that you should find a website designer.

1. You don’t have time to build your own website

Web design is time-consuming. It takes time to develop a website to drive impactful results for your business. You need to invest in creating your customized design that makes your business stand out from the competition.

If you don’t have the time to invest in your website’s design, you’re missing a valuable opportunity to attract leads to your business. People will be turned away from your website if it isn’t visually appealing.

You don’t want to miss out on the opportunity to drive valuable traffic to your site. If you don’t have the time to dedicate to building your website, you can rely on a website designer to help you build your dream website.

If you find a website developer, they will have the time to dedicate to building your dream website. You won’t have to worry about finding time in your busy schedule build your website right.

2. You don’t have experience building a website

Your website is a crucial part of your business. It’s important that you put in the time to create an awesome website for your business. If you don’t have any experience building a custom website, it can be difficult to build an effective website that drives results.

It isn’t enough to just build a website and hope it drives results for your business. You must put thought into constructing your site and think about how each element impacts the user and their experience. If you don’t have experience building a website, you may not know how to create the best version of your site that drives results.

If you find local web designers, they will have experience building websites that drive impactful results. They will know how to build different elements on your website and will know how those elements impact your audience.

3. You don’t know how to drive results with your website

It isn’t uncommon for businesses to have a starting point for their website. You may have a vision or some idea of what you want your site to look like, but you may not know everything you need for your site to drive the best results.

Different elements on your site can add a different experience for your audience. Something as simple as adding a video or a certain call-to-action (CTA) button can impact how your audience experiences your site. If you don’t know everything you need for your site, you can find a website developer to help you figure out what you need for your website.

By finding a local website designer, you’ll partner with an expert that can help you figure out what you need for your site. They can take your basic plan and ideas and execute them for you, providing guidance along the way. This ensures that you get the best website that drives impressive results for your business.

4. You want a website that stands out from the competition

When you’re building your dream website, you want it to stand out from the competition. It’s important that you have a unique website to create a memorable experience for your audience.

If you build your website on your own, you may rely on a template website builder to create your site. While these template builders make it easy for you to build your site, they don’t help your site stand out from your competition. You will blend in with hundreds of other sites that have the same templates as you.

You want your website to stand out from the competition. If you find a website designer, they can help you create a fully-customized website that is unique to your business. You will have a site that stands out from the competition and brings a unique experience for your audience.

How do I find a website designer?

Now that you know why you should hire a website developer, your next step is to find the best web design companies for your business. Here are four ways to help you find the right web design company for your business.

1. Look at their portfolio

The first step to finding the best web design companies is looking at their portfolio. You want to see if they have experience with your industry. Looking at their portfolio gives you great insight into a website development company.

You can see if a website developer has experience with your industry. If they do, you can look at examples of websites they’ve designed for companies similar to yours. It’s a great way to get insight into a company to see how they produce designs for your industry and if you like their designs.

If they don’t have experience with your industry, you can still look at their portfolio to see their design style. It’s a great way to understand a company’s design style and see if it fits with what you like.

Taking a look at a web designer’s portfolio will help you see what they can potentially create for you.

2. Look at client testimonials

The next step is to look at client testimonials. Client testimonials give you insight into a company and the type of work they do for their clients. When you aren’t familiar with a website developer, client testimonials, as well as reviews, help you see if a web design company will provide you with great services.

Companies that have dozens of client testimonials typically provide great service for their clients. People are happy to talk about the positive experience they have with a company. When dozens of people are sharing that same positive experience, it’s a good sign that a web design company is a good company.

3. Check out pricing

Your budget is an important part of your business. You want to find a web design company that you can afford. By checking out the pricing for website designers, you can see who will work with your budget.

This can be a tricky task because it’s hard to pinpoint an exact price for building a website. The cost depends upon what all you need on your site. Someone who needs a simple site will pay less than someone who needs an in-depth website.

Many companies don’t publish their prices online, either. Companies want you to contact them to get their pricing. This makes it challenging for you to price compare and see which company fits your needs and budget best.

When you’re looking to find a website designer, look for any indication of online pricing. Some companies may offer a website design cost calculator, which allows you to input what you need for your site. You input the information and see the approximate cost for your website.

4. See if they offer additional services

When you try to find a website developer, you want to see if they offer additional services.

As you build your customized site, you may find that you’re going to different services. You may need search engine optimization (SEO) to promote your website or copywriting to create content for your website.

You want to find a website designer that offers more than just web design. Look for a full-service company that provides other services. It’s a great way to keep your campaign cohesive and all in one place.

By looking for a full-service digital marketing agency, you’ll get everything you need in one place.

Find your ideal website designer today

Your website’s design is a crucial part of your business. If you want to attract leads to your page and keep them engaged, you must invest in your website’s design. To get an impactful website that will drive traffic for your business, you must find your ideal website designer.

At WebFX, we have over 20 years of experience creating customized websites that our clients love. Our team at WebFX can help you create a fully-customized website that works for your business. If you’re looking to create a website fast, we can create one in as little as 30 days with our RainmakerFX services.

If you’re ready to start creating your customized website, contact us online to see how we can help you build your ideal website.

The post Find a Website Designer: 6 Tips for Finding the Best Website Designer appeared first on WebFX Blog.

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Did you know that 48 percent of people say that a website’s design is the number one determining factor for the credibility of a business?

Your audience’s first impression comes from your website’s design. Beautiful websites are crucial for making an impactful and positive first impression for your audience.

On this page, we’ll provide you with six tips for creating beautiful websites. Keep reading to learn more about how to create a visually appealing and functional website for your audience.

1. Only add necessary elements that add value to your site

When you’re designing your site, it’s easy to get caught up in adding too many elements to your pages. You want your site to be visually appealing, so you continually add elements to add another dimension of visual interest to your page.

This can lead to your site getting cluttered or overwhelming. The other issue is that, if certain elements don’t have a purpose on your site, it can leave your audience confused.

Every element on your site should have a purpose. Imagine putting a call-to-action (CTA) button that doesn’t lead to a new page. People would constantly try to click on the button, and it would leave them confused as to why it doesn’t take them somewhere.

Every element on your page needs a purpose. Don’t put something on your site solely because it adds to the aesthetic of your page. Create elements that are functional and enhance the user experience on your site.

Example: Zillow’s website design is a prime example of only including elements that add value to your site. With their site, they keep it simplistic and easy to navigate with clean headers.

2. Design for the user first

When you’re designing beautiful websites, you want to focus on designing for the user. Your audience will be engaging on your site and learning more about your business. It’s important that you build a site that works for them.

As you construct your awesome website design, think about how to create a design that provides your audience with the best experience. Look at elements like your design format, navigation, and visual elements.

When you design for the user first, you create a better experience for them on your site. They will engage on your site longer, which will help you earn more valuable leads for your business.

Example: Again, we turn to Zillow’s website as a prime example of good design.

Zillow’s website is a strong example of a user-friendly site. It’s very simplistic, but it focuses on helping people get to what they need to the most. For example, Zillow’s homepage has three different sections for buying, selling, and renting a home.

This makes it fast and efficient for users to get straight to the information they need. They don’t need to search around to find the type of home they’re seeking.

3. Choose colors that align with your brand

Beautiful websites have colors that align with the business’s brand. When you design your site, you want to ensure that you choose the right colors. Your color choices impact how people perceive your brand.

Different colors have different meanings. It’s important that you understand what different colors mean and how they impact your audience’s perception of your business.

If you already have colors for your brand, integrate them into your site. For brand consistency, make sure you use the same core colors in all of your marketing materials.

When you choose colors for your beautiful website, you’ll want to stick to three to four colors. You will have a main color, one to two accent colors, and a font color. With every page you create, you’ll want to use these colors consistently in the same place.

You’ll want to use colors consistently in the same place. Your CTA buttons should all be the same colors and titles should all be the same colors. Build consistency with all of your pages to give your audience a positive experience.

Example: Dunkin’ is a prime example of utilizing the same color scheme on its website. Dunkin has a distinct pink and orange color scheme that they use for their brand. They carry this color scheme on to their website.

This company is very good at building brand consistency across all their mediums. When people see the distinct pink and orange, they know what business they’re seeing. This is a prime example of how you want to keep your colors consistent and representative of your brand.

4. Add visual elements to make your website beautiful

When users come to your site for the first time, they want to see elements that catch their attention. Beautiful websites have visuals that draw users in and get them to check out a business. They add balance to your page and help break up the text.

There are many types of visual elements you can use on your page, including photos, videos, and infographics. Many companies will use an abundance of photos and integrate videos intermittently as points of engagement. You can use any number of visual elements to help design your site.

When you integrate visual elements into your website, they should have meaning to your business. Don’t place images for the sake of adding images to your page. Your images should have meaning and be reflective of your business and industry.

You can include photos of your team, your office, your products, or people in action doing your services. You’ll want to use original images to give a more authentic experience on your site. If you use too many stock photos on your site, it will make your page seem stiff or fake.

As for videos on your site, you can share an abundance of information in these videos. You can give your audience a tour of your facility, showcase a product, or provide them with valuable knowledge on a topic.

Overall, using visual elements helps make beautiful websites. By adding visual elements, you’ll make your site more visually appealing for your audience.

Example: Airbnb has an extremely visual site that gets users to engage on their page.

Considering their focus is on getting people to stay at different Airbnb rentals, they focus on showing photos of different destinations and types of homes you can book for your trip. This gets people to engage with Airbnb’s site and look at all their options.

This company is a great example of how you can use visuals to engage your audience and get them to stay on your website.

5. Choose the right font

Beautiful websites aren’t just focused on the right colors and visual elements. The text on your page places a big part in the beauty of your site, too. Not only does the content matter, but it also matters whether your audience can read the content.

Your typography will impact how your audience interacts on your site. If you have too many competing fonts or fonts that are difficult to read, it will cause your audience to have a negative experience on your site. They won’t be able to read your information and your pages will be difficult to browse.

If you want to know how to make attractive website design, make all elements of your site appealing to and easy on the eye. Choose fonts that work well together and ensure you use font styles in the right place.

Example: Zola’s website is an example of using font consistently on your page. If you look at this example excerpt from their site, you can see that they bold their headings, keep the rest of their text normal, and link their content with a light blue color (consistent with their logo colors).

This is a great example of keeping font consistent across your site. It makes Zola’s site look more uniform and composed, as well as more visually appealing.

6. Test your website

When you’re making beautiful websites, it’s important that you test your awesome website design. Your first design isn’t going to be your best design. You’ll need to test different elements on your site to see how they impact your audience and improve your site.

Testing elements on your site will allow you to see how changes can impact your audience’s experience on your site. You can see if they add to the user experience, do nothing, or make it worse. This gives you great insight as to how to make your site the best version possible.

When you A/B test elements on your site, you’ll want to test them one at a time. If you try to change too many elements, you won’t know how each individual change impacts your site. To get the clearest results, focus on testing individual parts of your website to see how the change impacts your site.

It doesn’t need to be big changes, either. Something as small as changing the color of a CTA button can have a huge impact on getting people to click on that button. You may make multiple small changes, but they’re big enough to impact your audience’s experience on your site.

The key to creating beautiful websites is putting out the best version of your site. You can figure out the best version by testing elements on your site to constantly improve them.

Example: Campos could test numerous page elements to see how they impact site performance and business metrics. For example, they could test the color of their CTA button. They could try a different color to see how the color change impacts their audience.

They could also test the icons on their website to see if people respond better to the icons or written words. Some icons may work better for their page, like the shopping cart or search eyeglass, but other elements might be better as plain text.

Start creating your beautiful website today

Beautiful websites attract valuable traffic and get people to interact with a business’s site. If you want to attract valuable traffic to your page and keep those people engaged on your site, you must invest in your website’s design. Making an awesome website design will keep people on your page as well as drive new traffic to your site.

At WebFX, we create custom, responsive websites for our clients. Our team of 200+ experts will help you create a web design that is unique to your business. If you need a website fast, we can help you create a beautiful web design in as little as 30 days with our program RainmakerFX.

If you’re ready to start creating the website of your dreams, contact us online to see how we can help you create your customized website.

The post Beautiful Websites: 6 Tips for Attractive Website Design appeared first on WebFX Blog.

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Landing page? Check. Bid? Double-check. Ad? Better download Google Web Designer.

While Google’s ad creator can’t help your team wordsmith persuasive ad copy, it can help your business design responsive and attractive ads, which is critical in display advertising.

Ready to learn how to make the most of Google’s ad builder?

Keep reading to get started! Or, get a professionally designed ad (and a custom campaign strategy) for your pay-per-click (PPC) advertising campaigns by taking advantage of our PPC management services. Just call us at 888-601-5953 or contact us online for a free, custom quote!

1.     Download Google’s ad creator

Before your team can start designing ads in Google Web Designer, you need to download it.

Google’s ad creator is compatible with several operating systems, including Mac, Windows, and Linux. If you’re using Windows, have Windows 7 or later installed on your computer. For Mac devices, you’ll need OS 10.10 or later.

Once you download and install the display ad builder, it’s time to create your first ad.

2.     Choose your template or create your own

Open Google Web Designer.

As soon as you open Google’s ad creator, you’ll see a pop-up menu that lets you create a new file, use a template, open a file, or ask for help. If you’re new to designing display ads, start with a pre-built ad template.

If you build your ad from a template, Google Web Designer offers more than 10 templates, including:

  • App Install
  • Banner
  • Lightbox
  • In-stream video
  • Expandable

You can also filter templates by ad type, dimensions, devices, and even industries.

Even better, when you select a template, you can choose from different layouts. You can also preview each layout before deciding to use it. This feature of Google’s display ad builder saves time, plus makes choosing your design hassle-free.

Ok, but what if you’re creating a new file, without a template?

If you decide to work from a blank file, you’ll need to complete the following:

  • Choose your type of ad, like banner, expandable, or interstitial
  • Name your filename
  • Select your save location
  • Add your file dimensions
  • Pick your environment
  • Check your animation mode

Finish these steps and Google Web Designer will load your document.

With your blank or template file loaded, you’re ready to move onto building your ad.

3.     Customize your workspace

In most cases, however, you’ll want to update your workspace before starting.

For example, you can switch between a design or code view when working on your ad. This feature makes Google’s ad creator a tool for both designers and developers, which is useful when you’re coordinating between team members.

A few additional features you can change in Google Web Designer include:

  • Location of menus
  • Arrangement of menu items
  • Visibility of menus
  • Type of workspace
  • Color of guides

If you use the “Window” dropdown menu, you can view your menus, plus update your workspace type.

For the best experience, take the time to customize your workspace. This step also helps you become more familiar with Google’s ad creator before you start working on your ad. Use this time to explore the different tools and options.

4.     Create your color scheme

Now that you’re familiar with your workspace and have your document ready, your team can start designing your ad. While every designer differs in their process, it’s helpful for your team to decide on your color scheme at the beginning.

Expect to use your company’s colors in your ad. Depending on your business, you may have official primary and secondary colors to use. If that’s the case, you want to balance your ad between these two color sets.

For example, you may use a primary color for your ad’s background and then a secondary color for your ad’s button. Generally, your secondary colors feature brighter shades, likes yellow, which is why they’re excellent for call-to-action (CTA) buttons.

Once you have your colors picked, make sure to have their color codes on hand. In Google’s ad display ad creator, you can use the HEX code or RGBA code. You cannot use the CSS color name, like navy, unless you’re working within the code view.

5.     Write your ad copy

In most cases, your team will write your ad copy before opening Google Web Designer. Sometimes, however, it’s helpful to see how your copy will look on an ad before committing to it. With a preview in Google’s ad creator, you can see what you need to change at the start of the design process.

If you’re ready to add text to your design, follow these steps:

  • Go to the sidebar menu
  • Select the Text tool, represented by a “T”
  • Draw a text field on your ad

Next, you want to add text.

After you update your text field, you can change the font, size, position, color, and format of your text. Highlight your text with your cursor, and then access the menu above your ad draft. You can also edit your text via the Properties menu.

Via the Properties menu, you can also make additional updates to your text.

For example, you can change the translation, rotation, and scale of your copy. If you update the scale or size of your text field, make sure to enable the link icon, which will prevent your field from becoming stretched.

Some other ways you can modify your text field in the properties menu include:

  • Add a border and change its color, size, and style
  • Insert padding and margins
  • Change the fill, opacity, and visibility

Once you’re satisfied, you can move onto adding any other creative elements, like images.

6.     Add your images

Depending on your design, your team may use images in your ad.

If you do, Google’s ad creator makes it easy not only to add images but also galleries, which include:

  • 360 galleries
  • Carousel galleries
  • Swipeable galleries

Add an image gallery to your ad with the following steps:

  • Go to the Components menu
  • Select the Galleries folder
  • Drag and drop your gallery

Next, upload your images:

  • Select your gallery
  • Click the Properties menu
  • Scroll down to Carousel Gallery
  • Click the image icon
  • Upload your files from your computer or via URL

After you add your images, you may want to resize and align your gallery before previewing it.

7.     Select your interactions

In Google’s display ad builder, you can also include interactions with your ads. Interactions can range from users tapping a button, scrolling through a set of images, tapping a checkbox, and more. While your team may not use all these interactions, some offer your ad a competitive advantage.

For example, if your business provides emergency plumbing services, you may want to use an interactive element to allow users to call your company. Or, if you manage an ecommerce store, you may include an interactive button for a product image.

Either way, if you want to add interactive elements, all you have to do is follow these steps:

  • Go to the Components menu
  • Click the Interaction menu
  • Select your interactive element
  • Drag and drop it on your ad

Depending on your interactive elements, as well as overall ad design, you may need to add layers to animate your ad. At the bottom of Google’s ad creator, you can animate your ad and manage those animations, with the timeline.

Animate your ad with these steps:

  • Click the plus icon in the Timeline menu
  • Select the new slide or layer
  • Add your animation to the ad design
  • Hit the play button in the Timeline menu to preview the animation

If you need to watch an animation several times, you can hit the repeat button next to the play button. It’ll loop your animation, allowing your team to check the animation and make notes for changes.

8.     Preview your ad

With your ad colors, copy, and creative assets added, your team can preview your ad. For the best experience with Google’s ad builder, it’s helpful to preview your ad throughout the design process. That way, you can catch and fix design issues early.

Previewing your ad with Google Web Designer is easy. Just follow these steps:

  • Click the dropdown Preview menu
  • Select your preferred browser
  • View your ad

The best part is that your team can test the interactive features of an ad with the preview mode. For example, you can check that a button works, transitions trigger, and more. All these features make it easy for your business to launch an ad that delivers.

9.     Publish your ad

Ready to launch your ad? It’s simple with Google’s ad creator.

Just follow these steps:

  • Tap Publish
  • Choose where to post your file
  • Review your file’s summary
  • Click Publish

Once you publish your ad, you can upload it to Google Ads campaign.

Need help designing your Google ads?

When you’re planning a display advertising campaign on Google, your ad is essential. It needs to have not only persuasive ad copy but also an eye-catching design that makes users click on your ad and act on your call-to-action.

Google Web Designer provides your team with a robust program for designing responsive ads for your campaign. It doesn’t replace, however, the expertise of designers or developers. That’s why WebFX offers award-winning PPC services, which include ad design from our award-winning team.

Contact us online today to get professional designs for your ad campaigns!

The post Google Ad Creator: How to Use Google’s Display Ad Builder appeared first on WebFX Blog.

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Your web design is typically one of the first interactions potential clients have with your brand. First impressions are key, and your website is your chance to make a lasting first impression on users.

With over 1 billion websites on the Internet (and growing by the second), your website has to stand out among the rest, especially if you want users to love, trust, and return to your brand. But how do you stay inspired and craft a website unlike any of the other billion out there?

Today, well talk about various web design ideas that you can tweak and manipulate in order to concoct a design for your perfect website.

Can’t build a website on your own? Don’t worry, WebFX can help. We offer web design and development services for tons of industries. Find some inspiration here, decide on elements that you like, and bring your blueprint to us.

Now let’s get started!

Simple website design tips

When it comes to your website, simple is better. The more site elements you have, the more potential there is for overwhelming users, which could cause them to leave your website.

Here are some tips for keeping your web design simple, crisp, and aesthetically pleasing.

Keep your navigation simple

Your navigation bar is one of the most important elements of your website. Not only does it give site visitors an overview of what your website has to offer, but it also helps them navigate effectively.

Sometimes though, companies will cram all their site pages into their main navigation bar. Although this seems like it might be the best way to show users all of your site pages, it can easily overwhelm viewers and do more harm than good.

If users become too overwhelmed by your navigation bar and have to sift through tons of pages before they can find what they’re looking for, they might navigate away from your page.

Your main navigation should feature four to six main tabs with a few options under each. This will ensure that your users have enough choices to direct their interests, but not too many to overwhelm them.

Don’t use too many colors

If you use too many colors on your site, you could again leave users feeling overwhelmed. It’s one thing to have a core color palette with a few main colors, but when you use them all at once on your site, it won’t bode well for your design.

You should try to stick to two or three main colors on your website, not including black and white. From there, use the other colors in your core palette to accent elements of your page.

For example, you could use one of your louder colors for a call-to-action (CTA) button or use a second accent color for your sidebar.

Another important thing to remember with color is to choose a core color palette and stick to it. Using the same colors on all pages of your site will help to boost your brand awareness and help every page feel cohesive, even if they’re designed differently.

Take this page for example. Between the images, the promotions, and the header, there are so many colors that it definitely has potential to overwhelm users. In just this top section of the home page, there are over six colors.

Relish white space

White space is one of the most important parts of a great web design. Not only does it allow page elements to breathe, but it keeps visitors from becoming overwhelmed by too many site elements.

White space refers to the gaps of space left between site elements, along the borders of your pages, and in between content. Without white space, your pages tend to feel crowded to users.

This website does a great job of utilizing white space to ensure that visitors can easily make their way through the page and its content. Scroll through this restaurant website’s homepage to see what we mean!

Simple website design ideas to inspire your next web design

Now that you know a few key elements that help keep your site design clean and simple, check out some of these amazing, modest website design examples that will inspire you to redesign your own online presence.

Warby Parker

Warby Parker, an online eyeglass company, does a great job at showing users exactly what they sell right off the bat, without overwhelming them with information.

Their homepage is short in length and features less than 100 words, including their brand name and navigation. This simplistic design presents little information up front, prompting site visitors to click around to find what they’re looking for.

But just because there isn’t a lot of information on the home page doesn’t mean users will navigate away.

In this case, the simplistic design pinholes users into clicking one of the few options that they have in order to find what they’re looking for. This is extremely clever since users won’t feel overwhelmed. They’ll be more likely to click to another page to find additional information about the product they’re looking for.


The “total game changer” shoe website, Rothy’s, features a core color palette, lots of images, and tons of white space.

It’s simplistic navigation menu only offers three options — giving users a few choices and a high probability of clicking one of them.

There is ample space between site elements, and though the images are extremely colorful, the site itself sticks to a core color palette of only two colors: royal blue and gray. This allows the images to pop off the page while exciting and engaging site visitors, without overwhelming them.

The Gregory

A fantastic restaurant in Baton Rouge, The Gregory restaurant has a stellar website that is simple, enjoyable, and makes your mouth water for their food.

Their simple home page features six main areas that are backed by gorgeous images of their food and chefs. The color palette features three main colors as to not distract or overwhelm users. The neutral color tone allows the colors of the images to bounce off the page, and white space allows for their page elements to breathe.

They also feature a number of effective CTAs in order to get more information about their target audience or allow them to make a reservation.

Did you know that the amazing designers at WebFX created this website? It’s true!

Want more web design inspiration?

If you’re looking to jazz up your current website or start from scratch, WebFX is here to help! We’ve been creating gorgeous, effective, and enticing websites for clients just like you for over a decade. We can also provide you with web design ideas to help you get a better feel for what you’re looking for.

In that time, we’ve won over 50 awards for our designs and pride ourselves on our full in-house team of some of the most talented web designers in the world.

If you’re looking to create a website that entices users to purchase your products and keep coming back for more, contact us online today or give us a call at 888-601-5359!

The post Simplistic Website Design Ideas to Transform Your Online Presence appeared first on WebFX Blog.

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A website is a crucial part of your business, and in most cases, it’s the first time potential customers “meet” or interact with your brand. It’s essentially a virtual business card for your business, so a visitor’s first impression can be the difference between a loyal client and a non-buyer.

If you’re ready to develop a website that converts, but aren’t sure where to start, you’ll want to begin by considering our development best practices.

Not only are these best practices crucial to a successful website, but they’re also crucial to increased traffic, sales, and revenue year over year.

Keep reading to learn more about website development and how to create a website that not only site visitors love, but that search engines love too.

Why is website design and development so important?

When a new website hits a server, it’s one in a billion — literally. The number of websites in the world is tipping the scale at 1.9 billion, and it won’t be long before it grows to 2 billion.

That being said, your website has some competition. Of course, your goal is to have tons of satisfied site visitors that enjoy interacting with your website, and if you’re an ecommerce website, your main goal is to make tons of sales. Whether you’re a major corporation or niche business, you want your website to get the job done.

Either way, you have a goal in mind, and the only way to get there is to develop a website that is satisfying to both your audience and search engines.

But why does it matter what search engines think?

Search engines like Google select pages from all 1.9 billion websites in the world to display on their results pages. But those pages don’t just get there on a whim. The design and development play a huge part in how your website pages rank in search engine results pages, and if you’re looking to reach one of the goals mentioned above, your website should rank highly.

Most clicks are made on the first page of results. In fact, 68 percent of clicks go to the first five results, and only 4 percent of clicks go to the last five results on a page.

If you do the math, that only leaves 28 percent of clicks left to be split between the second and third pages of search results.

In short, it’s extremely difficult to get traffic to your website if it doesn’t rank highly in search results, and to rank highly in search results, your website has to follow web design and development best practices.

4 web development guidelines to follow

If you’re ready to start developing, be sure to follow these guidelines to ensure your website’s success!

1. Make all your pages responsive

Developing a responsive website is our first guideline because it is so extremely important to your website on many levels.

When users visit a responsive website, it means that they can use any device to view it, and it’ll respond and present site elements in the same way.

For example, if your site isn’t responsive, someone that uses a tablet or smartphone to view it may not get the whole picture. Call to action buttons might be cut off, or images may not load properly, along with a slew of other potential issues.

2. Enable website analytics

If you fail to analyze important metrics on your website, you’ll never know what parts of your website drive results and which parts could use some work. As part of your website’s development, be sure to enable analytics.

When you enable analytics on a page, you simply include a predetermined code in the HTML of the page, and wait for your important metric data to roll in.

After your analytics code is embedded, you can log into your analytics platform, like Google Analytics, to set specific conversion goals as well as track traffic, bounce rate, and so much more.

3. Implement site security

Site security is just as important as home security. You can think of your website as your company’s virtual home, and it’s extremely important to keep it secure. This is especially true if the site you’re creating accepts sensitive client data like credit card information, addresses, and other private data.

Not only is site security a great feature to have on any website, when users see that you have security measures in place, they’ll be much more willing to purchase through your website.

You should always implement an SSL certificate on your website so that public servers don’t have access to private information and data.

4. Ensure fast load time

Another website development guideline that’s important is ensuring that your website loads quickly. There are a multitude of site elements that could contribute to slow load time. Here are a few things to look out for during development:

  • Large images: One of the biggest culprits of a site that loads slowly is site images that are too large. When you use big, super high-quality images on your website without compressing them, they can cause your site to run slowly. Before uploading images to your site, you’ll want to run them through a compression tool, like Kraken, to ensure that they don’t clog up your site.
  • Too many plugins: Plugins can give your site the bells and whistles you’re after, but it comes at a high price. If you use too many plugins on your website, it can take an extremely long time to load. Unless the plugin is necessary, you should consider removing it. Be sure to check over your site for plugins that you no longer use, or ones that are outdated.
  • Check your host: Your hosting account refers to the server that your website runs on. If your site operates on a shared server, you might see slow load times due to the number of websites that are also hosted on that specific server.
Need help with site development?

Do you like the idea of developing your own website, but aren’t sure how to handle all the things we’ve talked about on this page? If you feel overwhelmed, WebFX can help.

We’re a full-service digital marketing agency, which means we can help with everything from search engine optimization to website design and development.

Our team of over 200 experts know the importance of things like responsive design, site speed, site security, and website analytics, and we’ll be sure to implement them on your site.

To learn more about our website development services, feel free to contact us online, or reach out directly at 888-601-5359! We can’t wait to hear from you!

The post 4 Website Development Best Practices to Ensure Happy Site Visitors appeared first on WebFX Blog.

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