Hey there! I'm @NicoleSchmooze and I ♥ Vodka. Since I'm out and about a lot doing what I do, I figured I would tell you about the cool vodka I come across in my day to day adventures. Follow this blog and get Vodka recipes, reviews, recommendations, promotion and all things Vodka in and around the Austin area.
This is part of the 2019 AFBA City Guide presented by members of the Austin Food Bloggers Alliance. To see other city guides, please visit http://austinfoodbloggers.org/best-places-to-eat-in-austin/ and follow #atxbesteats. ------------------------------------------------------ Last year I was all over downtown Austin enjoying some of the best cocktails in town. Here's my top 19 bars that you should try this year. I'll be sharing new ones throughout the year and hope to catch you at one.
Academia - 208 W 4th St, Austin, Texas 78701: Think Harry Potty meets Literary Legends. Open just over a year, this bar has some of the best bar bites around. (Try the deviled eggs) The cocktails are amazing! Look for special events, pop-ups and guest bartenders from around the world.
Ah Sing Den - 1100 E 6th St., Austin, Texas 78702: While the Asian fusion cuisine and cocktails are the stars here, the decor takes a close second. Velvet chairs and bar seats, beautiful draping and bead curtains add to the ambiance of this East Austin gem. Check out their secret garden hidden off the back patio. The cocktails are beautiful and extremely Insta-Worthy!
Dumont’s Down Low Whiskey Bar - 214 West 4th Street, Suite B. Austin, Texas 78701: New on the bar scene, this 4th Street bar used to house the offices of the now defunct Fado. You'll love the barrel walls, low lighting and leather couches making this spot a great getaway from the hustle and bustle above. Have your whiskey on the rocks or in a lovely cocktail.
Eat.Drink.Anthem - 91 Rainey Street, Austin, Texas 78701: Located on Rainey Street, you'll love the fun decor, Tom Selleck pillows and tiki statues in the back room. They carry a great selection of Japanese beer and whiskey's and an all-day Happy Hour on Mondays. Tip: Brisket Ragoons ('nuf said)
Firehouse Lounge - 605 Brazos St., Austin, Texas 78701: Ever want to slip into a bar through a bookcase? Well here, you can. Located inside a hostel, you don't expect to find such a cool spot to have cocktails. It's a go-to for when I'm wanting an Old Fashioned. They make one of the best!
Floppy Disk Company aka Red-Headed Stepchild - 119 e. 5th St., Austin, Texas 78701: If you don't know, you don't know. With cocktails names like the Anal Sunday (aka pina colada and my personal favorite), you're in for a great time in this little bar that requires a code to access the door.
Garage Cocktail Bar - 503 Colorado Street, Suite 100, Austin, Texas 78701 : Boasting an impressive food menu, this little bar is located at the foot of a real parking garage. Sitting at the round bar, you can see the cars driving by on their way in or out of the garage. This is the perfect spot for early drinks or a late nightcap. Due to the size of this bar, it fills up quickly, so plan ahead. Try the award-winning Indian Paintbrush cocktail. And for those designated drivers - there's a great selection of craft mocktails.
Here Nor There - somewhere in downtown Austin: One of my favorite spots in town! A member-only bar requiring reservations and door codes, it's worth the trouble to get in. The cocktails are off the wall and the vibe is sexy and sultry. So much goodness to drink here. The milk punch is my all time fave as well as a smoked old fashioned.
Kitty Cohen's - 2211 Webberville Rd., Austin, Texas 78702: If you're looking to drink poolside, this is the place! No really, the outdoor tables are alongside a raised pool with shady umbrellas. Inside you'll find unique, vintage decor. Fun, Fabulous and Flamingos... and the drinks are superb dah'lin.
Last Straw - 1914 East 6th Street, Austin, Texas 78702: This colorful, spacious bar has one of the coolest vibes and patio area in town. A fun, quirky place, you'll find great bites and even awesome tiki bowl cocktails.
Moonfire Lounge - 310 Colorado Street, Suite B, Austin, Texas 78701: Walking into this venue is like walking into a swanky speakeasy. The back area has lounge seating - perfect for bottle service or private parties. Have a classic cocktail or a chocolate martini. Check out their Wine Wednesdays with complimentary appetizers.
Nickel City - 1133 East 11th, Austin, Texas 78702: if you've not heard of this place, you've been deprived. This quaint pub has earned numerous accolades as THE neighborhood bar. Enjoy bites from the food truck located out back. (Check out their new sister bar Uncle Nicky's.)
Revelry Kitchen + Bar: - 1410 E 6th St, Austin, Texas 78702: The patio area is great for brunch time, happy hour or any time! The grilled cheese with bacon and avocado is my go-to bar bite along with their moscow mule.
Rules & Regs - 101 Red River Street, Austin, Texas 78701: Located on the 7th floor of the beautiful Fairmont Hotel, this bar/lounge has massive, gorgeous views of the city. Nice cocktails by the glass or by the pitcher and the only place I know where you can get Moet by the glass. Limited food menu but great selection and something for everyone.
Russian House - 307 E 5th St, Austin, Texas 78701: You had me at vodka .... over 100 infused vodkas to say the least. In addition to the brands behind the bar, this authentic Russian bar makes their own creative and exciting infusions. Try a flight of 4 or join the vodka club and go down the list. Did I mention the food? Doesn't get much better than this.
Seven Grand - 405 E 7th St., Austin, Texas 78701: If you're looking for the ultimate collection of whiskey, then this place is calling your name. Imbibe on a dram or enjoy in a carefully crafted cocktail. Check their Facebook page for tasting events and ask about their Whiskey Society. And if tequila/mezcal is more your thing, walk out the back patio and into their sister bar, Las Perlas. A must visit!
The Roosevelt Room - 307 W 5th St., Austin, Texas 78701: My first introduction to craft cocktails was at The Roosevelt Room. And boy, I was hooked. Enter through a metal curtain into an venue that takes you back in time. An experience that must be had - you'll want to try everything on the menu. Sectioned by era, the cocktails includes classics and creative renditions from some of the most creative bartenders in town. But pace yourself, yet treat o'self. Oh, and a good idea to make a reservation during peak days/hours.
The Townsend - 718 Congress Avenue #100, Austin, Texas 78701: Located across the Paramount Theatre, this spot is perfect for pre- or after-show drinks, and anytime in between. Visit when they have live music in the back area. Now of the first downtown craft cocktail bars, this venue has won numerous awards over the years. This upscale, mixology bar offers cocktails tastefully created, and tasty too.
W Hotel - 200 Lavaca St., Austin, Texas 78701: One of the O.G.'s of downtown Austin, this elegant and plush bar has 3 bars in one - the Living Room, the Record Room and the Red Room - each with a different vibe. The place to see and be seen. My favorite place for bubbles.
A variety of eats from our generous food partners at the Austin Food Magazine Friendsmas Party.
December means the end of the year, holidays and for me, catching up with good friends and taking in some of the fun stuff going on around town. So many memories made, pictures taken and cocktails indulged.
I kicked off the holidays with an impromptu road trip with a girlfriend to New Orleans the week after Thanksgiving. We had no set agenda but did know that we wanted to go to places and see things that we hadn't done before. Our hotel was perfect and located on the edge of the French Quarter. Our first night we went to Celebration in the Oaks where we had Jingle Juice, rode the carousel and ferris wheel (which we could not stop laughing on) and took advantage of the numerous photo opps. We ended up at various bars dancing our way over to Frenchman Street. The next fews days were filled with wonderful food as we explored Magazine Street, shopped on Royal and spent the evening admiring the view from Hot Tin and chatting about spirits with the bar manager at Bayou Bar downstairs. We ended up at secret bars and ate at little dive places and experienced some of the best food and drink ever.
The following week was our Annual HoHo lunch and caught up on each others lives over gift exchanges, Chinese food and yummy cocktails. Repeal Day celebrating followed the next day where I spend time with my industry friends and fellow bloggers at the preview of DuMont's Whiskey bar and singing karaoke at The Highball over Jack Daniels cocktails.
Week Two we were treated to The Wine Sled - a limo full of girls decked out in our Christmas hats and attire while we visited hill country wineries and bonded over wine, Jingle Juice and much laughter. After a quick trip to San Antonio, I returned in time for our Dress-Up Girls Night Out. We started with bubbles and bites at The Driskill Hotel (which has a FAB happy hour) then went over to The W Hotel to their Grinchmas Bar. We had reservations at the hottest secret bar in downtown Austin and ended with my favorite cocktail there topped with a dehydrated pineapple - tasty and beautiful!
The weekend was low key hanging out with My YaYa's - a group of women I've known and loved as family for almost 20 years. We've been through everything together. There's never a dull moment with us and we had a blast at a local winery with the most amazing lake and sunset view, sipping cocktails by the outdoor fireplace snuggled in Christmas jammies and warm blankets, doing the white elephant gift exchange and slumber party. They are my life!
I left the YaYa's and went straight to a Women who Whiskey Brunch with some lovely industry gal pals headed by Ms Jen who had a stunning table setting spread, awesome welcome punch and Jack Daniels cocktails paired with scrumptious brunch indulges. Afterwards I checked in to the beautiful Intercontinental Stephen F. Austin hotel and got ready for the annual Austin Food Magazine Friendsmas Party. This is where my fellow bloggers and influencers come together for food, fun and lots of libations. Held in a Hospitality Suite, the food and drink spread was all you would expect with contributions from local eateries, breweries and spirits. There was no shortage of any. Dessert was out on the rooftop deck where we had sweets in a Merry cabana, followed by the after party in the Presidential Suite. Thank you to the J.W. Marriott for their hospitality again this year.
Met up with friends who were in town the next day and spent all day doing the holiday pop-ups. We visited Nickel City for Sippin' Santa, The Roosevelt Room and then next door to Miracle on 5th Street. A quick stop in at Academia resulted in another cocktail and preview of their new cocktail menu (More on that shortly!).
Week Three I decided I was staying in for a few days until I had to work promos over the weekend. It was crazy with people buying last minute gifts and stocking up their bars for the holidays, but I got to chat with so many cool people who shared their holiday plans with me. Believe it or not, working promos is very rewarding for me - I love meeting new people.
Christmas was spent with family. No other way I'd like to spend it. I'm so grateful to have the opportunity to spend so much time with my loved ones consisting of family and friends. I'm looking forward to a quiet New Year's Eve ... only because I'll be resting up for a whirlwind 2019.
I was invited to media/blogger night at The Art of Ice Cream Experience. We were one of the first ones there and upon first glance I wondered how we would spend the entire time here. Little did we know that we were in for so much fun and act like a kid again.
Keep in mind, this is a pop-up that is set up for photo opportunities, so be sure to take your camera or have your cell charged up. It is NOT an ice cream event - although there are ice cream snacks available. Of course, we had to have some, because ... ice cream.
There are multiple rooms throughout the venue. Each is a different theme. You can climb on, climb in, jump on, jump in, sit on, or sit in any of the cool features available. I could explain each, or I could just show you. Check out the gallery here or head over to my Instagram to see more. I promise you won't be disappointed. However, there are only a few days left to get to this activation as they will be closing down (rumored to set up a new activation just in time for SXSW).
Still looking for the perfect holiday gift? How about giving a gift that keeps on giving? Consider a monthly alcohol subscription for your loved ones (or yourself!). Whether you want to try new brands, create your own cocktails or explore and enjoy sought-after bottles, these subscription boxes and clubs are the way to go!
RACKHOUSE WHISKEY CLUB Focusing primarily on whiskey boxes, this bi-monthly (every 60 days) subscription box differs from others by not only including information on the product, but specializes in telling the story of the distillery through recipe cards, brand accessories (swag), full bottles(s) of product - sometimes 2 per shipping, private Facebook group, a podcast and videos of interviews with the master distillers and distillery team. “It’s a way to visit the distillery without actually being there” says CEO/Co-founder Dannie Strable. Choose from subscription box or single box.
TASTERS CLUB A vodka club? Say what?? Choose from whiskey, bourbon, scotch, tequila, gin, rum, vodka, bubbly or stock the bar. Each come with product history, tasting notes and distillery information. 3, 6 or 12 month gift memberships available as well as monthly subscriptions. 11 different clubs to choose from.
FLAVIAR The place to discover and taste fine spirits curated from over 15,000 bottles of whiskey, rum, cognac, bourbon and gin. Monthly memberships start at $20/month
AMERICAN COCKTAIL CLUB Be your own mixologist! Choose from two options: Everything but the Booze or alcohol included. Come with everything you need, like mixes and juices to make up to 4 servings. Cocktails range from classics to specialty drinks and feature all natural, quality and unique ingredients...All in the comfort of your own home. Ships monthly. Join as a monthly subscription or buy a featured past box individually.
SALOON BOX Learn how to make 2 different cocktails for 2 people with ingredients and instruction from expert bartenders. One-time kits also available. Easy to follow recipe cards and trial size product that allows you to try before you buy. Purchase monthly subscription or 3, 6, 12-month prepaid options with shipping included.
Would this be something you'd subscribe to? Let me know which one and how it works for you! CHEERS!
I was invited to a complimentary media screening of SECOND ACT starring Jennifer Lopez, Leah Remini, Vanessa Hudgens, Treat Williams and Milo Ventimiglia; Written by Justin Zackham & Elaine Goldsmith-Thomas and Directed by Peter Segal.
This movie is perfect for a Girl’s Night Out! I had the opportunity to preview it at The Alamo Drafthouse Mueller - a really cool venue complete with a spaceship photo opp upstairs and the Barrel O’Fun cocktail lounge downstairs. As with all Alamo Drafthouses, food and drinks can be ordered and enjoyed in the theater. I was looking for something light so opted for a non-alcoholic drink: PINEAPPLE CUCUMBER FIZZ: Pineapple Juice, Cucumber, Lime, Tonic and YES! I added vodka. Was extremely refreshing. So about this movie: Release Date: December 21st, 2018 SECOND ACT is an inspirational comedy starring Jennifer Lopez as Maya, a 40-year-old woman struggling with frustrations of not having achieved more in life. As an experienced, quickwitted, perceptive employee, she is passed over for a promotion solely because she doesn’t have a college degree. Until, that is, she gets the chance to prove that street smarts are as valuable as book smarts, and that it is never too late for a Second Act. Review: I absolutely LOVED IT! Leah Remini plays the supportive co-worker that encourages her to take a chance and make a change. Jennifer Lopez brings back Jenny from the block vibes and is loveable and funny as Maya. And can we talk about her wardrobe? I left feeling empowered and thankful that I've taken my Second Act. There’s a great message at the end and this is THE feel good movie of the season.
Grab some gal pals and head over to see SECOND ACT. Share your thoughts using #SecondAct
'Tis the season for holiday cocktailing and true to it's mantra, Keeping It Weird, Austin has some cool, weird places for you to take in a libation or two this Christmas. Many of these are also great photo opps if you're in it for the 'Gram. I'm sure to run into you at one of these, so say hello and let's partake of some holiday cheer ... otherwise know as Vodka!
1. MIRACLE ON 5TH STREET Last year' pop-up was a huge success so of course, we want more! Located at The Eleanor (next door to The Roosevelt Room), this Miracle of a cocktail adventure is THE place to be. You can be sure these cocktails will be all you want on your wish list. Opening on November 23rd, this Christmas-themed pop-up will run through December 29th from 4pm - 2am. Check the site for private parties as they will be closed to the public during those times. Feel free to wear your Ugly Christmas Sweaters and crazy hats. There will also be donation boxes for their two partner charities for those of you with hearts that grow two sizes and drive you to give.
2. SIPPIN' SANTA If you're looking for a more casual way to sip on cocktails, head over to Nickel City for Tiki-Themed cocktails. From the same folks bringing you Miracle, Sippin' Santa will offer Saturday Luaus, tiki-themed cocktails and I'm sure lots of surprises in store from 2pm-2am on a first-come, first-served basis. No reservations will be taken. Sippin' Santa launches on November 23rd at 5pm and you can bet this pop-up will be an instant hit. With it running through December, you'll have plenty of time to try it out and don't forget to visit the food truck for your doing pleasure.
3. LALA'S LITTLE NUGGET Affectionately known as LaLa's, this year-round dive bar has that vintage Christmas feel we all love. Claiming to be where The North Pole meet Central Texas, you can be sure to there's going to be a BIG BASH in December. Regular hours week days is 4pm - 2am, Happy hour is from 4-7pm and they open at 11am on weekends with plenty of Bloody Mary's and Mimosas. Check out their roof - you'll find Santa and reindeer welcoming you in. Enjoy BBQ on their newly constructed patio while partakng of some Reindeer Water or Santa's Irish Coffee.
4. LIFE-SIZE GINGERBREAD HOUSE Located in the lobby of the Westin Hotel, this scrumptious dining area can seat up to 12 people for a unique holiday experience. While this is more of a dining thing, you can order cocktails from the Stella San Jac bar. Reservations are required as spots for this are limited. Enjoy prix fixe menus for breakfast, brunch or between a 3 or 4-course dinner in this fun, appetizing room. Don't forget about the interactive photobooth and you'll be helping Back on My Feet, a local non-profit that combats homelessness through the power of running, community support, and essential employment and housing resources.
5. WINTER WONDERLAND The Circuit of the Americas transforms into a spectacular Winter Wonderland complete with a Chinese Latern Festival. Indulge in camel rides and the life-size maze. A petting zoo, skating rink, train, ferris wheel and singing trees keep the little one entertained while you visit the concession stands filled with Christmas Cheer. Tickets can be purchased online or at the gate (upgraded parking available for $10). The Karting area will also be open during these hours and is available for an additional charge. (Appropriate for all ages)
6. TIKI-THURSDAY AT THE CAVALIER ATX Rumor has it that The Cavalier will be doing Tiki Thursday during the month of December. No details yet, other than that, so stay tuned to their Facebook Page to find out more.
7. 12 BARS OF CHRISTMAS CRAWL Pull out those onesies and ugly sweaters, grab your HoHo's and get ready to party downtown from 12-8pm. Tickets can be purchased online and registration is between 12noon-4pm. You must pick up all your stuff in order to participate. Your ticket includes a 16-oz Santa Stadium Cup, Santa hat and wristband good for food/drink specials. Don't be a Grinch - Arrange for safe transportation home.
Houston, Texas was the setting for this year's TPSA show and there was vodka a'plenty! Many brands that have been in the market for awhile and have new offerings and many new to the market vodkas. Needless to say, I had to try them all! Are any of these your favorites? Which are you excited to learn more about and/or try? Leave a comment to let me know and maybe we can share it together!
Texas Tiki Week may be over but you can keep the Tiki going all year long with these cocktails featuring Monkey Shoulder. Which will be your favorite?
Number 23 1.5 parts Monkey Shoulder 1part Silence Tea-Infused Vermouth* .75 part Lemon Juice .5 part Mango Nectar or Juice .5 part Cinnamon Syrup 2 dashes Regan's or Bitter Truth orange bitters 3 drops of saline Method: Carbonate entire cocktail in a draft system. Serve over pellet ice in a Collins, Pilsner or Tiki Mug Garnish: Hibiscus bud OR Orchid flower
*Silence Tea-Infused Vermouth 1/2 part Silence Rooibos Tea (We will bring this with us) 1 btl (750ml) of Dolin Blanc Vermouth 1 Tea Bag 1 Lemon Peel Method: Place tea in bag. Take 8 oz. of vermouth, isolate in a mixing tin and place teabag inside. Steam using the espresso machine wand until steaming hot. Add Lemon Peel. Remove from heat and allow to cool for 30 minutes before straining contents back into bottle. Will keep indefinitely.
Road to Zion 1.5 part Monkey Shoulder .75 part Lemon Juice .75 part Pineapple Juice .5 part Ginger Syrup .5 part Simple Syrup 2 dashes Angostura Bitters Pinch of mint Method: Combine all ingredients, shake and double-strain over cubed ice in a Rocks Glass. Garnish: Grated cinnamon and a crown of mint
Almost There 1.5 part Monkey Shoulder .75 part Apricot Liqueur .75 part Lime Juice .5 part Simple Syrup Pinch of Mint 1 Demitasse-Spoon Sugar Splash Soda Method: Swizzle all ingredients with pellet ice in a Collins or Tiki Mug Garnish: Angostura Bitters and Mint Top
Thunder in Paradise 1.5 part Monkey Shoulder .5 part Gonzalez Alfonso Oloroso Sherry .5 part Orgeat Syrup .75 part Fresh Lime Juice .75 part Coco Lopez Method: Combine all ingredients into Slushy Machine. Serve into Collins or Tiki Mug. Garnish: Dashes of Peychaud's Bitters, Little Umbrella, Brandied Cherry
For more recipes, follow Monkey Shoulder on social media: Facebook: @MonkeyShoulderUS Instagram: @MonkeyShoulder #MonkeyShoulder #TikiMeetsCheeky #EmployeesOnly
Menu melds classic Italian dishes with a Southern touch
I love a good Italian food restaurant so was excited to here of La Volpe's opening. The menu sounds amazing along with craft cocktails to please any palate. Happy Hour info and official press release below. Hope to see you there soon! ---------------------------------------------------------------------
Longtime local restaurateurs Steve and Heather Potts, the owners of the city’s beloved Cedar Door, are bringing a Southern take on Italian to Austin with the opening of La Volpe. At this chic space, located in Austin's Central Business District, executive chef Will Eason blends traditional Italian with ultra-fresh ingredients and Southern flavors. Nestled right next door to the Cedar Door on Brazos Street, La Volpe opened to the public Friday, September 21.
“We have a very talented team and everyone was ready to expand on their cullinary expertise,” said Steve Potts. Leading the new restaurant venture—Executive Chef Eason, sous chef Josh Wilson, pastry chef Amanda Neber, bar manager Kristen “KK” Kleypas. “This is a great opportunity to show what we could do from a different perspective,” said Steve Potts. “La Volpe is all about the food and the experience in a very intimate setting.”
Eason has created a smart, food-forward menu that melds his Southern background with the traditional flavors of Italy. Eason’s culinary career began at Revival Grill in Greensboro, North Carolina, under the tutelage of Chef Robert Pearse, who had lived and trained in Italy. Eason landed his first executive chef position at Poe’s Tavern in Sullivan’s Island, South Carolina. He then moved to Austin in 2013 and worked at Second Bar + Kitchen before taking the helm at the Cedar Door in 2014. At La Volpe, Eason is sourcing as much as possible from local purveyors—cheeses from Antonelli’s, microgreens from Bella Verdi Farms, nose to tail pork from Tender Belly, to name a few.
The menu includes starters such as fried baby artichoke with shaved fennel and limoncello crema; an assorted cheese board with honeycomb from Kelley’s Honey Farms; and chicken liver mousse with fried house-made focaccia and pickled carrot; and entrées like white truffle lasagne with porcini mushrooms and nearly 15 sheets of thin handmade pasta; HeartBrand ribeye with Texas cabernet compound butter; and grilled Heluka pork chop with femur jus; and small plates such as charred okra with smoked tomato and mustard green purée; and seared scallop with pork caramel and goat cheese.
Neber graduated from the University of Texas at Austin then attended the Auguste Escoffier School of Culinary Arts. She has honed her skills in kitchens all over Austin, notably at Olive & June and Foreign & Domestic. For La Volpe, she has put a Southern twist on her desserts, creating interpretations of classics, such as charred corn panna cotta with cinnamon cornbread croutons; lavender and goat cheese semifreddo atop lemon balsamic cake; and sweet tea tiramisù.
The bar—a focal point of the restaurant with its dynamic floor-to-ceiling shelving housing exotic finds and cleverly positioned lighting that emulates the face of a fox (La Volpe means “fox” in Italian)--features Italian and Texas wines, craft beers, and handcrafted cocktails infused with fresh herbs and spices. Vintage Italian ties are showcased in a custom-built frame with the Italian phrase “legare uno su,” which means “tie one on.”
The same level of attention to detail is seen throughout the space, which was designed by Jennifer Long, who also did the interiors of C’ Boys Heart & Soul nightclub in Austin and Otra Vez Cantina in Denver. A film and set designer by trade, Long’s sexy style adds a note of playfulness throughout the restaurant, which features intimate dining nooks, exposed brick and beams, a vintage teardrop chandelier from Italy, and an outdoor courtyard lush with olive trees. The vibe is smart and sophisticated yet local and welcoming.
La Volpe is located at 201 Brazos Street, Building B, in downtown Austin. Dinner is served from 5 p.m. to 10 p.m. Tuesday through Thursday; and from 5 p.m. to 11 p.m. Friday and Saturday. Happy hour is offered Tuesday through Friday from 5 p.m. to 6:30 p.m., with $2 off select cocktails, beer and wine. Sunday brunch is coming soon. For more information about La Volpe, call (512) 501-6713 or go to www.lavolpeaustin.com. Visit La Volpe on social media: Facebook: Facebook.com/lavolpeaustin Instagram: @lavolpeaustin
William Grant & Sons Highlights Responsible Consumption at this Year’s Tales of the Cocktail
YES, You read that right. This year, one of the biggest portfolio companies has made the decision to support the backbone of the industry, the bartender, in what will surely be the most unexpected twist on the biggest party at Tales of the Cocktail this July. Each year, I look forward to the WG&S Portfolio Party because you never know what will happen or what you will see. From The Giant Cucumber Slicer to Brand Ambassadors throwing out giant vodka soaked Swedish fish or dancing up on the indoor chalet rooftop. The sights, sounds and of course, creative cocktails are always over the top. It's one of the most entertaining and memorable events of the conference. With or without alcohol, I have no doubt, it will be yet again. But not to worry. There will be plenty of opportunity to partake of the WG&S portfolio throughout Tales. Official press release is below. I'll see you at the Reyka Pool Party! ---------------------------- William Grant & Sons guarantees a truly unforgettable experience at this year’s Tales of the Cocktail festival – kicking off the week with a spirited, yet spirit-free, portfolio party. Getting back to the roots of education and focusing on responsible consumption for the bartender community, the independent family-owned Scottish distiller will throw a party with all its expected revelry and signature high-concept experiences – without serving alcohol.
This will be the first time a major spirits company will host an event of this nature at the industry’s largest annual event. As Tales of the Cocktail evolves and re-sets under new ownership, William Grant & Sons is planning a week of events to celebrate what makes the industry special and the very people who are the heart & soul of the industry – the bartenders.
“This is something new for us, and I’m excited to be a part of an organization that looks at the big picture and sets trends,” William Grant & Sons Director of Brand Advocacy Charlotte Voisey said. “It’s important for us to give bartenders – the backbone of the industry – a night before their seminars and social gatherings where the pressure to imbibe is lifted and meaningful conversations and relationships are forged.”
Beyond the portfolio party, attendees can still enjoy the creative, engaging events they’ve come to know and love from William Grant throughout the week – including after parties and a portfolio tasting room offering creative, trend-inspired cocktails and creative new plays on flavor. There will also be six Ambassador-led seminars to inspire, educate and challenge bartenders to continue pushing their craft and hospitality to new heights. Wrapping up the biggest week of the year, guests can relax in the “back-by-popular-demand” Hendrick’s Gin Departure Lounge.
“We see a big opportunity for a fresh beginning with Tales of the Cocktail this year, and we’re ready to truly focus on what’s important to us – access to proper education, the welfare and wellbeing of bartenders and the importance of responsible consumption,” said Neal Bodenheimer, Tales of the Cocktail Co-Chairman of the Board of Directors. “We can think of no better partner than William Grant & Sons to join us in this effort, and we can’t wait to see what they have in store for us in New Orleans this year.”