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By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority).

If you’re now wondering how to use video to market your business, we’re here to help you get started. We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction!

1. Introduce Yourself and Explain What You Do

Some of the best small business videos are a simple hello. Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Even better, keep it under 90 seconds.
You’ll find this is a lot more effective than trying to cram these same explanations into the headline and first paragraph of your home page… all while struggling to keep everything above the fold.

The combination of both audio and visual stimulation in video makes describing complex concepts much easier—and easier to understand.
Take advantage of this by adding a few in-depth videos that explain the details of your product features or the different services you offer for viewers to discover once they’re hooked. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy.

This original video from Mango Languages is a great example of a short explainer video that introduces what the company does and speaks to a problem and solution.

2. Highlight Social Proof

If you’re doing your job right, your biggest brand advocates should be your customers. So why not get them in front of a camera and share what it is that makes them love your product and your company so much?
First-hand accounts are much more effective for your audience than hearing the same people from your company do the same pitch over and over again. In fact, 46% of adults in the U.S. say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester.

And let me tell you: video customer testimonials are way more believable than the standard, one-line blurb.
It’s the difference between this:

“I couldn’t believe what ABC company did for my wedding!” – Sally, NYC

And this:

Know what I mean?

3. Empower Your Experts to Educate Your Audience

One of the most effective ways to position your company as a leader in your space is to get your own leaders in front of a camera sharing their knowledge and educating your audience.

A great example of this is Moz’s Whiteboard Fridays, a video series that CEO and Co-Founder Rand Fishkin created when the company was just starting out.

You don’t have to be a tech company for this to apply to you, though. You might share what to look for when buying a house, how to save money for retirement, or tips for interior decorating! Whatever your niche, share your knowledge and make your expertise known.

River Pools, a pool construction company in the U.S., has a library of more than a hundred videos that show off their employees’ expertise and answer searchers’ questions about pools: How much they cost, how to maintain them, how much dirt comes out when installing one in-ground, and more. Their educational-focused video strategy has helped them more than double their annual flow of leads and increase the size of their dealer network by 5x.

 4. Show Off Your Culture

You’ve probably heard about “culture content” before, but what is it really? It’s content that shows what makes your business unique.

Believe it or not, coming across as human plays a big role in your buyer’s decision and culture videos contribute to that. Buyers want to relate to who they’re buying from, something that’s especially true for small businesses. It can be the difference between them signing a deal with you or your biggest competitor.

That’s why you need to show off who you are and what your company is all about. It could take the form of quick chats with people on your team or cutting together a montage of the company picnic.

The Vidyard team made this fun, throwback video for April Fools’ Day and our audience loved it. It’s the kind of fun, personality-filled content that helps people connect. 

5. Share Your Origin Story

This is particularly relevant for small businesses, even more so than larger corporations. Similar to culture content, people are often very interested in how the organization they spend their money on was founded. Oh and also… people love stories. It’s in our DNA.

The Founders Brewing Company’s “The Story” video is a great example of this. They found the perfect balance between telling their story, sharing where they came from, and making it relevant to their customers and employees.

6. Blog in the Medium Your Audience Craves

Did you know that 72% of people would rather watch a video to learn about a topic they’re interested in than read text on the same page?

It’s time to add more of your audience’s preferred content to your blog to get them coming back for more. Video blogs, also known as Vlogs, don’t have a Hollywood production budget.

Record a video blog with your webcam while sitting in your office or a meeting room. Or even use your phone to record some thoughts while you’re walking down the street!

Not sure where to get started? Free video creation tools like GoVideo allow you to create, track, and share videos from your desktop or mobile device with three clicks of a button. The Calgary based company Helcim uses vlogs to show off their company culture while providing a resource to their customers.

 7. Thank Your Customers

Loyalty is critical to the sustainability of your business. Keep your customers around by making them feel appreciated. Send them a reminder every so often that you’re thankful for them and their support in the form of a personal video!
This type of video definitely doesn’t have to be high production value either, in fact, rough around the edges comes across as more authentic and off-the-cuff.
Check out one of the videos that Gunjan Marwah on Vidyard’s Customer Success team made for one of her newest accounts.

Looking for some more inspiration before creating your next video? Visit our Inspiration Hub for tons more great examples showing how companies just like yours are using video.

The post Video for Small Business: 7 Ways to Boost Your Brand [Examples] appeared first on Vidyard.

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As utilization of its personalized video app doubles year-over-year, Vidyard introduces new capabilities to bring the power of video to any sales professional, no matter how they work.

KITCHENER, Ontario, June 06, 2019 — Today, Vidyard announced major updates to its free video messaging and screen recording app, Vidyard GoVideo®, that make it easy for any sales professional to leverage the power of personalized video no matter how, or where, they work. With more than 3 million videos created through the app, utilization of Vidyard GoVideo has more than doubled over the last year with the largest concentration of users in business-to-business markets where ‘digital selling’ has become common. New enhancements to the solution; including a free mobile app, do-it-yourself video customization tools, and an expanded partner ecosystem; offer new ways for sales professionals in any industry to connect with buyers on a more personal level and generate more business.

Whether you’re in High Tech, Real Estate, Professional Services or Finance, the way that people expect to interact with businesses has changed significantly over the last decade. With the majority of the customer journey now happening online in a self-service fashion, modern sellers need to adopt new strategies for reaching their customers and building relationships without the benefit of in-person meetings and live phone calls. Personalized video messages offer a new way to communicate with short on-demand messages, but to do so in a way that stands out, builds rapport, and conveys information in a more direct and transparent manner.

“More and more of the home buying process is happening digitally, but clients still want a face-to-face relationship with their agent,” says Ryan McGinnis of Provident Real Estate in Eastvale, CA. “Using Vidyard GoVideo has been a win-win, making life easier for both me and my clients. Instead of trying to explain complex ideas over email or phone, I use video throughout the buying process to keep my clients informed and to maintain a personal relationship. They love the personal touch and the response has been phenomenal!”

Vidyard GoVideo is a free app that makes it easy to record, share, and track engagement in personalized videos recorded via webcam or screen capture. It works as a simple extension to Google Chrome, Gmail and other web-based applications with no need for native desktop software. With the new Spring 2019 Release, users can now enjoy the following capabilities:

  • Mobile App: Easily record, share, and track personalized videos from within Google Chrome, Gmail, Outlook and now from their iPhone with the new mobile app
  • Video Customization: Customize videos with trim functionality, thumbnail image customization, animated GIF thumbnails, and the ability to download and edit offline
  • App Integrations: Access Vidyard GoVideo from natively within HubSpot Sales Hub, SalesLoft, Outreach, InsideSales, Groove, MixMax, and other leading sales tools

“Being able to visually show customers what they’re buying has had a huge impact on our business,” says Steven Smith, hiring expert at ApplicantPro. “Video helps us drive significant improvements in sales, adoption, and upsell with our customers. Since adopting Vidyard GoVideo, we’ve seen an increase in upsell revenue in some areas of our sales department of more than 65%.”

With the premium version, Vidyard GoVideo for teams, users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more.

“We’re thrilled with the results our customers have seen by incorporating personalized video messaging into all aspects of their sales programs,” says Tyler Lessard, VP Marketing at Vidyard. “We’re committed to helping sales professionals across all industries modernize the way they communicate with customers, and the latest release of Vidyard GoVideo brings us one step closer towards that goal.”

All new capabilities are available today via the Vidyard GoVideo extension for Google Chrome and the new Vidyard GoVideo app for iPhone. For more information about the premium capabilities of Vidyard GoVideo for Teams, please visit www.vidyard.com/govideo-for-teams.

More Information:

Video:

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Media Contact:
Sandy Pell, Head of Corporate Communications. Vidyard
press@vidyard.com

The post Vidyard Expands Offering to Bring Personalized Video App to Any Sales Professional, No Matter How They Work appeared first on Vidyard.

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New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale.

WATERLOO, Ontario – November 15, 2018 – Vidyard, the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences.

New capabilities launched by Vidyard today include:

  • Dynamic Video Personalization for Sales: Vidyard GoVideo users already know that adding video “selfies” to their outbound emails help them stand out and build stronger relationships from the start. The new Vidyard Autumn 2018 update takes “personal” to the next level. Now, Vidyard GoVideo users can send pre-recorded personalized and branded videos that have been individually tailored to each contact with the push of a button. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.
  • Expansion of the Vidyard Partner Ecosystem: Vidyard has expanded its partner App Directory to more than 30 business application partners who now offer native access to Vidyard GoVideo from within their apps, integrated video hosting and management powered by Vidyard, and/or audience engagement insights powered by Vidyard’s video analytics. These solutions are now enabling Sales and Customer Service reps to access Vidyard GoVideo directly from their primary applications and workflows, while marketing and sales teams are able to leverage video analytics to better understand their buyers and trigger automated workflows based on video engagement activities.

Personalize Everything: New Video Inspiration for Sales Professionals

A sales reps’ prospecting emails now compete with more than 2,900 others daily, and inboxes are becoming more cluttered with the average person interacting with 121 emails each day. With today’s announcement of the ability to immediately personalize pre-recorded videos from within the Vidyard GoVideo app, sales reps can now quickly generate personalized, one-to-one videos on-demand in a matter of moments enabling highly personalized sales prospecting and customer engagement at scale.

Personalized videos take recipient engagement to the next level by adding items like a viewer’s name, company or title – or even a custom message written by the sales rep – and creates a truly unique moment that literally brings the viewer into the story. They’ve been proven to make a big impact on engagement and increase email conversion by 500% or more. When putting a customer’s name into a video, it’s not uncommon to see 3x the number of video views as compared to non-personalized messages.

Companies like Miovision are using one-to-one personalized video messages to stand out: “The goal of creating personalized experiences is to connect with more people and increase engagement in our messages,” says Matthew Trushinski, Director of Marketing at Miovision. “We’ve used personalized video to drive attendance to webinars, meetings, events, and more, in some case driving 4x the responses than ever before.”

New App Directory Apps Deliver Personalized Video at Scale

Today, Vidyard introduced a new cohort of App Directory application and integration partners, including Groove.co, ThetaLake, AutoKlose, and Cognism. Each app will bring the power of video into the applications that users are already familiar with and working within. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key. Vidyard’s growing App Directory now has more than 30 apps and integrations, including Drift, SalesLoft, and others that enable users to easily record, share and track video from within their business applications of choice.

Last month, Vidyard and HubSpot also announced HubSpot Video, the one-to-one video message solution powered by Vidyard that enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform. In other words, HubSpot Video is the video-ification of HubSpot: the ability to create, host, manage, customize, and measure video inside of HubSpot, in ways that haven’t been possible before today. These new features are available free for all pro and enterprise customers and require very little set-up.

“Video has become the most effective way to engage today’s audiences and build a more personal connection. As our partner community expands, we’re putting the power of video into the hands of more and more business users, helping them create more human connections at scale,” says Michael Litt, CEO and co-founder of Vidyard. “In addition to making video more accessible, the potential we’re seeing with dynamic video personalization within the Vidyard GoVideo app is incredible. Through the combined power of engaging video and one-to-one personalization, sales teams are already boosting response rates by more than 300% while improving their productivity and efficiency. The opportunities here are truly exciting.”

Vidyard works with a wide variety of developers to create video experiences that help customers connect and build trust through video. If you’re interested in working with Vidyard, please visit https://www.vidyard.com/developers/.

More Information:

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Media Contact:
Sandy Pell, Senior Manager, Corporate Communications. Vidyard
press@vidyard.com

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The post 2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You appeared first on Vidyard.

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Avidly, Digital 22, IMPACT, Revenue River, SmartBug Media, and other HubSpot digital marketing and sales agencies have partnered with Vidyard as their top video platform of choice for clients

KITCHENER, Ontario – May 21, 2019 – 10 of HubSpot’s top Diamond Agency Partners have partnered with Vidyard as their top video platform of choice to help grow their businesses, fuel growth and deliver exceptional results through video for themselves and their customers.

As the leading video platform for business, Vidyard has teamed up with agencies Avidly, Digital 22, IMPACT, New Breed, SmartBug Media, Penguin Strategies and others to deliver video strategies and programs that attract, engage and delight customers throughout the entire customer journey.

Today, it’s harder than ever to get engagement from prospects

HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. Salespeople say they’re sourcing most of the leads themselves, showing a potential rift with marketing who should generate the most leads for sales teams to work. Meanwhile, the report also found that marketers are investing more in video channels, social networks such as Instagram, and messaging applications such as Facebook Messenger, in a bid the reach customers and prospects where they prefer to be online. This is why many clients turn to top HubSpot Diamond Partners to develop and implement video marketing strategies that are driving leads cross-functionally.

“Video is powering the inbound marketing strategy of the future, so we’re building a powerful, dependable, and reliable partner ecosystem now. Not only does video help you stand out, but it also helps skyrocket response rates, improve prospect engagement rates, and close more deals today,” says Annette Iafrate, VP of Alliances and Partners at Vidyard. “We’re thrilled to be partnering with HubSpot’s top agencies. Together, we believe each and every client can realize outsized revenue results that are powered by video.”

HubSpot Diamond Partner agencies turn to Vidyard as their video platform of choice:

  • Avidly: As one of the world’s largest inbound marketing agencies, Avidly help companies in the Nordics achieve inbound success.
  • BabelQuest: Your HubSpot Service Provider, 100% HubSpot, Diamond certified and all-in on Inbound. We’ll help you grow with full-flywheel services for the world’s best marketing, sales, and service software. HQ Oxford, UK – serving the world.
  • Digital 22: As the largest UK 100% HubSpot Diamond agency and winner of HubSpot’s 2018 Partner and 2018 Sales Enablement Grand Prize Winner, Digital 22 are specialists in inbound marketing and thrive on seeing companies reach their full potential.
  • IDS Agency: HubSpot’s 2018 Agency Partner of the year in Latam is here to help you grow and scale your business better by providing award-winning Inbound strategies.
  • IMPACT: As HubSpot’s 2017 and 2018 North American Agency Partner of the Year, IMPACT empowers hundreds of companies to achieve inbound success through its agency services, education, annual conference, and community.
  • New Breed: As a top HubSpot partner, this strategic B2B marketing and sales partner focuses on optimizing the entire customer acquisition lifecycle for some of the fastest growing SaaS companies.
  • Penguin Strategies: Penguin Strategies combines technology and marketing know-how to align sales and marketing for B2B Tech companies. With innovative campaigns and purposeful marketing experiments, they increase sales velocity and drive revenue.
  • Revenue River: A true full-stack services agency, they’ve won six HubSpot Impact Awards in four categories, including 4 annual grand prize wins for inbound growth, sales enablement, and integrations.
  • Six & Flow: A Manchester-based growth agency that works across a range of current and emerging digital channels, Six & Flow helps businesses grow their brand, audience, and their revenue.
  • SmartBug Media™: As the highest-rated HubSpot partner and most decorated Intelligent Inbound™ marketing agency in the world, SmartBug™ also won HubSpot’s 2018 Global Partner of the Year.

HubSpot partners with thousands of service providers in their global community who work with their clients to implement successful inbound strategies. This may include education on the latest production tool recommendations, gaining a stronger understanding of video marketing best practices, implementing sales enablement techniques and video-selling solutions, and powering video hubs to create custom channels.

“Video has become democratized across businesses, and marketing and sales teams are now more than ever expected to create, manage and measure its success. Today, while having an effective video strategy can support the full customer lifecycle, the actual video strategy deployment can be a challenge,” says Digital 22 Director, Mark Byrne. “We’ve partnered with Vidyard because they understand how our clients can get the most out of their video content. We’ve seen a 20/1 return in our inbound video investment over the last 12 months.”

“In the first three months after partnering with Vidyard, we’ve felt and seen such positive impact with how we are able to transform our video marketing efforts for our clients,” says Tom Burgess of Revenue River. “Our relationship is focused on growth and support for our agency to confidently move the needle for our clients and our agency, which has helped us grow several of our full stack retainers by 40% or more.”

Agencies interested in harnessing video to grow their business are encouraged to learn more about the Vidyard Agency Partner Program by visiting www.vidyard.com/partners.

Additional Information:

About Vidyard

Vidyard is the leading video solution for businesses looking for new ways to engage their audiences and drive more revenue. Make video a seamless part of your marketing and sales outreach, create interactive and personalized video experiences that drive more engagement, and track video engagement directly within your HubSpot solutions. HubSpot Diamond Agency Partners, including IMPACT, New Breed Marketing and BabelQuest, and Vidyard customers, including ExperiencePoint, Paradigm Learning, Symbility Solutions, ABC Packaging and Deputychoose Vidyard to power their marketing and sales strategies and turn viewers into customers.

Media Contact:

Sandy Pell, Head of Corporate Communications and Public Relations, Vidyard
press@vidyard.com

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service

The post 10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service appeared first on Vidyard.

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Top sales acceleration platforms now deliver scalable video prospecting capabilities to help sales professionals book more meetings and humanize the sales process

KITCHENER, Ontario – April 10, 2019Vidyard, the leading video platform for business, announces a new partnership with Outreach, the leading sales engagement platform, to bring personalized video messaging and real-time video engagement data to sales teams around the world. Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Through these integrations, sales professionals can easily record, share and track one-to-one videos without ever leaving their sales tool of choice.

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. By using Vidyard GoVideo, Vidyard’s flagship video messaging app, reps can convey authenticity, trust, and boost response rates by 2-5x. Vidyard GoVideo helps users quickly capture, host, and track personalized video messages, has become instrumental in helping sales professionals dramatically increase pipeline.

Today, six apps join Vidyard’s flourishing partner Integrations Directory, which now includes more than 40 marketing and sales apps that are charged to bring the power of video to a wide variety of platforms:

  • Outreach: As an Outreach Galaxy partner, reps can use Vidyard GoVideo to create high-impact videos that are embedded in sales emails–right from within the Outreach platform. Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups.
  • EveryoneSocial: Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results.
  • Reply.io: Use the Vidyard GoVideo and Reply.io integration to add maximum personalization to your sales drip campaigns. Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch.
  • 366 Degrees: The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. By integrating Vidyard GoVideo, businesses can now create, manage and distribute video via the platform and share real-time engagement across CRM’s like Salesforce and Nimble.
  • ConnectLeader: With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo. Leveraging ConnectLeader’s breakthrough dialer stack, reps can follow up on a day’s worth of cadence tasks in just one hour!
  • FunnelAmplified: With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard.

“In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt, CEO and co-founder of Vidyard. “Through our expanding partner community, we’re now enabling sales reps to leverage the power of video from directly within their sales tool of choice in a way that is easy, personalized and integrated with how they work today.”

“Sales is becoming more personal every day. You must use the right channel for the right engagement for the right prospect and customer, and we’re finding video to be a key channel in engaging buyers,” says Manny Medina, CEO and co-founder of Outreach. “We’re excited that Vidyard has joined the Outreach Galaxy in such a powerful way – by enabling the recording of personalized videos in Outreach and in turn, feeding buyer video engagement right back into Outreach.”

On April 18th, Vidyard is also partnering with SalesHacker to launch a new series called “Videoify my Sales Pitch”, in which video marketing and sales experts will encourage anyone to level-up their sales outreach by going-video, regardless of their industry. Reps can learn how to easily and effectively add video to their sales sequence by watching video selling experts ‘videoify’ real sales pitches from real sales reps. Registration is free and available now.

This announcement also follows the launch of the Vidyard GoVideo mobile app, enabling Vidyard GoVideo users to record, share and track personalized videos wherever they go.

More Information:

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Media Contact:
Sandy Pell, Senior Manager, Corporate Communications at Vidyard
press@vidyard.com

Outreach and other leading sales platforms add Personalized Video selling tools, powered by Vidyard GoVideo. Top sales acceleration platforms now deliver scalable video prospecting capabilities to help sales professionals book more meetings and humanize the sales process.

The post Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo appeared first on Vidyard.

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Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

The Power of Facebook Live Video

Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Uploading conventional videos to Facebook and other social media platforms is effective at grabbing the attention of your target audience. However, it lacks one key ingredient: Real-time interaction with your target audience.

As Facebook’s founder Mark Zuckerberg explains (and shows) in the video below, Facebook Live videos give you the chance to interact with your audience in real time. You can see the comments and reactions from your viewers and respond by giving them a shoutout or by answering their questions directly.

Facebook Live videos are also cheap and easy to produce and publish. They’re also more authentic, according to Aaron Haynes, CEO of Loganix. “Since it’s a live video, you don’t need to spend a lot of time editing and polishing the video before you publish it,” he points out. “You don’t even need to have an impressive looking background when you film your video. It can be as raw, real, and spontaneous as you want. This makes your brand more authentic and more appealing to your target audience.”

More importantly, Facebook Live videos are more likely to appear in your followers’ newsfeeds. This is crucial because changes in Facebook’s algorithms have now made it more difficult for brands to get their content seen by fans. By doing Facebook Live videos, businesses have a better chance of driving organic traffic to their Facebook page and, eventually, to their website.

Here’s why:

  • 1 out of 5 Facebook videos is a live video (TechCrunch)
  • Viewers leave 10x more comments on Facebook Live videos (Wired)
  • 82% prefer watching a live video over other types of posts on social media (QuickSprout)
  • 80% would choose to watch a live video than read a blog post (LiveStream)
So Why Do You Need Email?

The interaction with your fans and followers through a Facebook Live video lasts as long as the video. After that, however, your viewers typically don’t immediately jump to your website to buy your product or service. So you need to have a way to continue the interaction with them so that you can convince them to buy at a later time.

That’s why you still need to get your viewers onto an email list. From there, you can create a lead nurturing campaign that will provide them with targeted content to gain their trust and eliminate objections.

Also, because you own your email list, you don’t have to worry about losing contact should Facebook’s system go down.

How to Use Facebook Live to Generate Leads1. Prepare Your Lead Magnet

Before you go live on Facebook, you need to have something to offer your viewers. Email addresses are, after all, personal information so you need to give viewers something they’ll find worth the exchange.

A content upgrade is an excellent choice for a Facebook Live lead magnet because it provides additional complementary information that aligns with what you shared in your video.

This Facebook Live video by Tess Masters from The Blendaholic is an excellent example.

In this video, she shares a health tip on why the salt you use can affect your health. In the description, she includes a link to her content upgrade which is a five-day health guide filled with more health tips.

2. Always Have a Plan

Even if Facebook Live videos look spontaneous, you still need to come up with a plan of action and a goal you intend to accomplish by the end of the video.

One person who does a great job at this is Amy Porterfield, host of the Online Marketing Made Easy podcast and co-author of the book Facebook Marketing All-in-One for Dummies.

You can see from her Facebook Live videos (including the one below) that she follows a specific agenda. First, she states her topic for the broadcast. Then, she mentions who the video is for. From there, she gives her audience an overview of what will happen during the video. Then she delivers what she promises, answers some of her viewers’ questions, and ends by inviting her audience to download her content offer.

3. Don’t Skimp on Quality Content

Talking about a topic that matters to your followers is what will get them to watch your live videos. But if you want them to keep watching until the very end and keep coming back for more, you need to make sure you provide them with quality video content.

There are four key things you can do to create a quality video:

  • Share a story: Start with an introduction followed by a conflict (the problem), and end by offering a solution. This format will help your viewers stay engaged throughout your entire live video.
  • Appeal to emotions: Viewers that can connect with the message you’re conveying in your videos at an emotional level will be more willing to take action.
  • Teach your viewers something: 59% of key decision makers watch videos to learn something new. So make sure that you give them just that.
  • Be Relatable: You need to clearly indicate in your video that you understand the challenges that your viewers are going through. This will not only help you connect with them, but also show them why you’re the best person to help them overcome them.

Vidyard’s VP of Marketing, Tyler Lessard, goes into more detail in a Chalk Talk video about how to create quality videos that deliver exceptional value to your followers. He also shares additional insight about how to leverage videos to fill in gaps in your content marketing strategy and how to map them throughout your sales funnel.

4. Include Your CTA in (and Around) Your Video

Ultimately, you want your viewers to subscribe to your email list at the end of your live video. So, make sure that you mention your call-to-action (CTA) at different parts of your video so that they know what to do next—even if they don’t stick around until the very end.

Be sure to include a link to your opt-in form in the video description and in any of your replies to the comments viewers leave during your live video.

Take a look at this screenshot from the live video Todd Herman did about his 90 Day Year course.

Notice that he included the link to his course in the description and the comments. This makes it easier for his viewers to click and sign up.

Be sure to keep your CTA very simple. Otherwise, you may find yourself getting tongue-tied while promoting this to your viewers.

5. Promote Your Facebook Live video

Yes, you still need to do a bit of advertising before and immediately after your broadcast so you can reach more people and get them to subscribe to your email list.

Here are some suggestions:

  • Schedule your live video in advance: Facebook allows Verified Pages to schedule broadcasts in advance using the Live API. Once your broadcast has been scheduled, Facebook will send out a notification to your followers. You can also share the link to those in your email list and to other Facebook pages and groups (be sure to get permission first from the owner and moderators).
  • Create a Facebook event: Facebook allows you to create an announcement about your upcoming Live Video. It also allows you to invite your fans and those in your personal network to the event.
  • Boost a video ad: Rather than creating a static image promoting your Facebook live video, why not create a Facebook video ad to promote your live video? It can be as simple as animating the text like this:

Or something as fancy as an invitation video like this:

A video ad will capture the attention of your target audience as they scroll through news feed. Be sure to include details about your upcoming video so that they know what to expect.

6. Repurpose Your Facebook Live Video

Facebook saves your Live Video after you stop streaming. You can repurpose this by embedding it in one of your blog posts or offer it as additional resource material on your site.

You can also upload it to YouTube. Create a logo watermark and add it to your video and include the link to your lead magnet in the video description so that you can get even more people to subscribe to your email list.

The potential of using Facebook Live to generate leads and grow your email list is huge because you get the best of both worlds. It gives you the ability to provide valuable content to your target audience in a format they prefer. At the same time, you get the chance to engage with your viewers and drive action.

The post 6 Ways to Grow Your Email List Using Facebook Live Video appeared first on Vidyard.

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For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience.

Balancing Trust with Innovation

Financial services (often called “FinServ”) remains an industry built on relationships and trust. Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients.

How do people assess whether someone is acting in their best interests? Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Wealth management, investment banking, insurance, and banking rely heavily on relationships when conducting business. This explains why a large percentage of meetings happen in-person, in order to develop an emotional connection and increase trust.

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Digital transformation can have the unintended consequence of inhibiting the relationship customers develop with institutions and advisors, losing the opportunity to forge an emotional connection. In fact, it has been estimated by the Financial Brand that 94% of firms aren’t solving the need for personalization in their digital efforts.

Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation. In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking.

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas.

Legend:
👍Customer Satisfaction  💰Operating Expense Saving  📈Increased Revenue

Video for FinServ Education and Advisory 👍📈

Using video for education can improve customer satisfaction through increased awareness in investment strategy and trust in their advisor.

In wealth management, Spectrum Group reported that 61% of ultra-high-net-worth clients were open to using video chat with their financial advisors, eliminating the inconvenience of travel but still developing personal relationships while receiving advice on their financial situations. Edward Jones has enabled clients to video conference with their financial advisors, making meetings more convenient. In addition, wealth managers have the opportunity to educate clients by emailing short videos, combining both audio and visual components to simplify complex investment ideas.

Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support. Who wants to spend time reading product pamphlets or a list of features when a video is available? YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

Active vs Passive Investing Strategies - YouTube

Video for FinServ Marketing 📈

Financial technology (FinTech) companies are catering to younger generations by not only offering innovative solutions, but also connecting with them on their preferred communication channels like video, social, and chat.

This puts pressure on legacy wealth managers to keep up with the changing buyer. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen. 1,200% more shares are generated by social videos than text and images combined, creating an opportunity to connect with a much broader audience. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

Tomorrow Begins Today | Wealthsimple - YouTube

Video for FinServ Sales 💰📈

Within wealth management, Qualtrics Financial Customer Experience Report found that 47% of clients chose their financial advisor because of trust, higher than any other reason. In addition, 94% of clients who had “high trust” in their advisors were likely to provide referrals, the largest source of new business. Meanwhile, Deloitte reported that an increasing percentage of insurance buyers prefer digital channels for researching and managing policies, however, 68% still prefer to speak to an agent before purchase.

Since there are over 300,000 wealth advisors and 1.1 million insurance agents, brokers, and service employees in the U.S. alone, leveraging video in the prospecting lifecycle will not only differentiate the offering but also reassure prospects that they are engaging with a reputable advisor or insurance provider. Through one-to-one personalized sales videos and video chat, employees can create trust and a level of comfort while providing an easily accessible alternative to in-person meetings.

Video for Insurance Claims Management 👍💰

Claims management, is seeing an innovation resurgence as insurance providers increasingly understand the impact better customer experiences have on customer satisfaction and retention.

Taking a once-frustrating process, mobile applications that allow for photo and video claim management have increased transparency while also significantly improving operational efficiencies. Allstate saw estimates processed by live streaming video increase from 0% in 2016 to 50% in 2017 due to the introduction of their Virtual Assist Application.

Video for Virtual Banking 👍💰

PWC’s Digital Banking Consumer Survey revealed that 46% of consumers use only digital channels today and 82% of millennials use mobile banking. The robustness of online banking platforms has driven the rapid adoption of these solutions, which is leading to a significant drop in retail visits.

This shift has also impacted brand loyalty. Genesys found that 57% of millennials will change their bank for a better technology platform. Banks need to continue embracing digital banking while finding ways to directly engage with consumers—video is an easy way to do this. Bank of America has started launching robo-branches, with only an ATM and a video conference meeting room. This reduces the branch footprint but also provides better and more personalized service as customers connect with product specialist over video.

Video is convenient and offers deep personal connections, which is why FinServ organizations continue to explore innovative ways to integrate video into their business. In fact, strong value propositions and high return on investment (ROI) led 82% of businesses to report greater investment in video in 2018. So why haven’t FinServ firms adopted video more aggressively? That gap in adoption has remained due to:

  1. Increasing regulations
  2. Increasing penalties due to non-compliance (regulators have imposed $342 billion in fines on banks for misconduct since 2009)
  3. Lack of compliance controls to cost-effectively review and supervise video content.
Compliance Challenges for Video Adoption

The FinServ industry has a fundamental need for video, but hindering this adoption has been the increased number of regulations designed to protect investors and to monitor financial institutions along with the business impact that non-compliant behavior can have on an organization in the form of penalties, business disruption, and lost brand equity.

In addition, the general lack of video-capable analysis and workflow tools creates a staggering review burden on compliance teams. Today, compliance departments have to review playbacks of recordings and make tedious comparisons with transcripts using unintuitive commenting and workflow interfaces.

Regulated organizations that are planning video programs can take the following measures to facilitate better internal collaboration and program success:

  1. Engage compliance, legal, and privacy teams early in the process to define scope, objectives, and goals
  2. Understand compliance requirements and pain points as well as evaluate vendors against those requirements
  3. Keep it collaborative by making compliance a partner in the process

Advances made in artificial intelligence (AI) and machine learning (ML) enable compliance teams to be more efficient and effective, making it easier to meet retention and supervision regulations of digital content. Compliance teams can operate as a business enabler, supporting the business units as they adopt impactful video solutions.

Tools to Address Video Compliance Concerns

To directly address FinServ organizations’ specific compliance needs, Theta Lake, a 2019 Gartner Cool Vendor, provides an AI-based compliance suite to help firms manage the costs and complexity of dealing with regulations. Specifically, helping FinServ companies more efficiently and effectively retain and review marketing videos, personalized sales videos, and video conferences through:

  1. AI and deep learning-based policies that drive automatic policy detection of corporate compliance, conduct, and regulatory risks (both audio and visual)
  2. Unified, visual, workflow for reviewing and supervising video communication
  3. Compliant long-term archiving and comprehensive search and classification tools for all aspects of video communication, including people search, audio with text, images, and shared document content
  4. Enterprise reporting for auditors and demonstrable ROI
Adapting for the Future

Video bridges a material gap between enabling customers to realize the benefits of digital transformation and maintaining a personal connection, even as in-person visits continue to decline. The number of video use cases in FinServ grows substantially each year and, with new compliance support solutions, it’s only a matter of time before video becomes a staple within financial services.

To learn more about how Theta Lake and Vidyard’s integration enables financial services organizations to personalize digital outreach through compliant personalized sales videos, contact your Vidyard sales rep or visit Theta Lake’s integration page.

The post Video for Financial Services: Banking and Beyond appeared first on Vidyard.

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You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals?

It’s an ancient debate, but you’re not alone.

Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast. Hosts Mathew King and Blake Smith tackle the topic, using their combined 20 years of video production experience to provide you with practical advice.

In-House Video Production vs. Outsourcing [Video Island Podcast] - YouTube

Learn from the video experts—subscribe to the Video Island Podcast!

TLDR: Use both, and trade off depending on the situation.

In-House Video Production vs. Outsourced Videos

Let’s define our two options here. Doing things in-house is the DIY option: You buy video equipment and either hire or assign your marketing team members to be the video production team. There are fewer people involved, but they’re your people.

If you choose to outsource, you do the opposite: You hire freelancers or, more commonly, a video production agency, to manage video projects for you.

The video production process typically involves:

  • Writing a video brief
  • Storyboarding and script writing
  • Location scouting
  • Acquiring and maintaining equipment (cameras, lights, mics, and props)
  • Pre-production setup
  • Production (the actual filming)
  • Post-production (editing)
  • Animation, motion graphics, or special effects

Read the guide: How to produce dazzling videos in-house on a budget.

Both in-house and outsourced production have their own unique advantages. Building your own video team, you have the opportunity to accrue talent in-house, draw from a deep knowledge of your brand, and keep and reuse the equipment you buy. In the long run, in-house is almost always cheaper on a per-video basis.

“Filming in-house is about being quick and scrappy,” says Mathew King, Video Production Manager at Vidyard. “Maybe all you’ve got is a smartphone and a handheld mic, but you get the subject facing a window with natural sunlight and you hit record and that’s all that it takes. Getting the video done same-day is often better than overthinking or overproducing it.”

But outsourcing has big benefits too. You get a partner with a neutral, outside perspective, lots of experience, and a ready-made team. “External video agencies have the benefit of a larger, often more well-rounded team that’s produced a lot of videos,” says Mathew. “They know what they’re doing and it means they’re often better at estimating timelines and budgets.”

Agencies can also often bring in specialist equipment and a full suite of hardware and software that it doesn’t make sense for you to own—for instance, a $50,000 RED Digital Cinema camera rig which costs more than double Vidyard’s entire in-house equipment budget. “And even if they only have the same video editing software you use in-house, they may know how to use it better, and may have post-production specialists on staff, like 3D animators,” says Blake Smith, Creative Director at Vidyard.

Pros of Producing Video In-House
  • Deep understanding of your brand
  • Knowledge of past brand videos
  • Full creative control
  • Own the equipment
  • Easy to schedule reshoots
  • Set own timelines
  • Output is directly tied to team size
  • Imperfections can create a sense of authenticity
Cons of Producing Video In-House
  • Difficult to be unbiased
  • Initial investment in equipment can be expensive (but not always)
  • Salaried team members make downtime costly
  • Scheduling team members as actors can be disruptive
  • Team size limits production capabilities
  • Your team members have to wear many hats
Pros of Outsourcing Video Production
  • Unbiased, outside perspective
  • Expert storytellers and writers
  • Professional actors who look natural on camera
  • Videos designed for conversions and optimized for search
  • No need to source and buy equipment
  • Experience working with a variety of clients
  • No need to hire a full-time headcount
  • No need to distract employees from their work
  • Experience with special effects and animation
Cons of Outsourcing Video Production
  • Time spent interviewing freelancers or agencies
  • Less refined understanding of your brand
  • Limited creative control
  • Project timeline out of your hands
  • More expensive on a per-video basis
  • If using freelancers, managing them can take extra time

Both strategies have downsides as well. If you go with your own team, you’re taking a bit of a gamble that you can assemble the right people with the right skills to get things done on schedule. “The last thing you want is a missed timeline plus added expenses for unforeseen revisions because the team hadn’t done it before,” says Mathew.

In-house teams are also liable to get stuck speaking in their own company jargon, says Mathew. “It really helps to have somebody outside to bounce ideas off of.”

If you choose to outsource, you’re gambling that someone else can handle the production process better, and that they can faithfully bring your ideas to reality. Sometimes, agencies are busy and you’re competing with other clients for their time.

Plus, it can be harder to control reshoots and edits. “Say you do a two-minute product video, then the product changes,” says Blake. “It’s harder to get that agency back for a quick reshoot.”

And of course there’s cost. Agencies’ specialized equipment and people come at a price that’s higher on a per-video basis, and you don’t get to keep anything except the video (and sometimes, the raw footage) when they’re done.

Should You Produce Video In-House or Outsource? When to Use Each Option

Which method is better? Consider a few scenarios where each is a great fit.

In-House Production: When to Use It

For many businesses, in-house means less polish, which can be exactly the feeling you want for some productions.

DIY video is usually scrappier, but it can have a lot of heart.

Having your internal video team take on a project makes the most sense when you need someone who knows your brand, knows your product, and knows your people inside and out. It’s also great if you need to get videos out there fast so that you can see how your audience responds.

Video Types Where In-House Production Shines:

  • Company culture videos
  • Social media videos
  • Product explainer videos
  • Nurture videos
  • Informal customer testimonials
  • Educational videos for customers
  • FAQ explainer videos
  • Internal communications

Here’s an example of an in-house video:

Outsourcing Production: When To Do It

Bringing in the outside experts is the way to go when you’re looking to produce a set number of videos and want high-quality production for all—for example, when you have a biannual video campaign and need those videos to map back to a strategy that drives leads. Also, outsourcing is great when you’re on a tight timeline and your team’s already swamped with other projects or you need a lot of videos all at once.

Video Types Where Outsourced Production Works Best:

  • Brand films
  • Homepage videos
  • Advertisement videos
  • High-profile product explainer videos
  • Customer testimonials for the website
  • Animated, whiteboard, or stop-motion videos

Here’s an example of an outsourced video:

The Best Strategy? Do Both

With pros and cons to each approach, the best video production strategy is to do a bit of both: Build a team in-house, but have external agencies do the things your team can’t.

The majority of companies (73%) either go all-in with in-house production or use a mix of internal and external resources, according to the 2019 Video in Business Benchmark Report. Only 27% use exclusive external resources.

At Vidyard, our team mixes in-house and outsourced production constantly. Once you get good at managing the trade off, it can lead to serious cost savings.

“Sometimes we hire an agency to shoot the film, then take the edits back in-house,” says Mathew. “Our agencies have all the people and equipment needed to produce real, real high quality footage. Then they give it to us and we save thousands by editing it ourselves.”

Having your in-house team work with your agency also makes both groups better over time. Your agency gets a better feel for your company and your in-house team learns high-end production tricks.

“Working with our agency was a real eye-opener for one of our in-house writers,” said Mathew.
“She’s used to writing blog posts. When she saw actors reading her dialog live on set, she realized it felt disjointed. She tweaked the dialog and it’s made her a stronger writer.”

In-house and outsourced both have a time and place. It all depends on what you need to do.

For each campaign or video, ask yourself:

  • How much content do I need to create?
  • What quality level do we need?
  • What video formats do we need?
  • What’s our deadline?

The post In-House Video Production vs. Outsourcing: What’s Right for My Business? appeared first on Vidyard.

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By now, every marketer worth their salt knows that video’s no passing fad.

The truth is that it’s an incredibly powerful medium and its value to businesses—both B2B and B2C—is only increasing.

Of course, as more brands start using video, it’s becoming more and more important to make your video content the best it can be so that you can stand out.

Knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your own success.

Lucky for you, we’ve done the hard work for you. Introducing our 2019 Video in Business Benchmark Report, which analyzes business’ use of video to support marketing and sales efforts.

The 2019 Benchmark Report covers things like how many videos businesses are creating, the most popular viewing times, the average length of videos, what types of videos are being created, where videos are being shared, the average retention rate for video content, and more.

Check out the infographic below for some of the most interesting takeaways from the report, then download the full report to get all the insights you need to shape your video strategy—in 2019 and beyond.

Know where you stand, so you can stand out.

Download a PDF version of the infographic.

The post The 2019 Video in Business Benchmarks You Won’t Want to Miss [Infographic] appeared first on Vidyard.

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The average sales email uses “I” a bit much.

As in, I’d love to get time on your calendar. I’d like to chat. I was wondering. It’s like getting a terse “sup” from a stranger on a dating app. Prospects deserve better. Don’t you think?

Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program.

These experts took real email templates and phone scripts submitted by real sales reps and showed how they could be transformed into engaging video pitches.

The Videoify My Pitch Panel:

  • Marilyn Cox, VP of Marketing at Cubeessential Holdings
  • Matt Heinz, President of Heinz Marketing
  • Morgan Gillespie, Account Executive at Fullstory
  • Tyler Lessard, VP of Marketing at Vidyard

The panel of experts helped Videoify My Pitch webinar contestant Jacki Leahy, Director of Business Development at LinkSquares, generate a ton of creative ideas for breaking through to a notoriously difficult audience: legal professionals.

THE SITUATION: Selling to Proud Prospects

LinkSquares sells AI-powered contract document management solutions to general counsels and CFOs, who aren’t always the easiest to work with. Or patient. Or forgiving.

In Jacki’s words, “They’re like a proud lion with a thorn in their paw,” and it takes a lot to earn their respect and attention.

The team of sales video experts agreed that there are two factors at play for Jacki when she’s working to earn her prospects’ confidence: who her prospects are and who she is.

Good creative outreach is about playing up characteristics that are true to Jacki because she can’t be expected to keep up an act. Your first video is a preview of working with you. Whatever you start, you must finish.

Who are LinkSquares’ prospects?

LinkSquares prospects are general counsels and CFOs. They’re dominant, risk averse, knowledgeable, and prize their time.

What are their pain points?

Searching for contracts. So many contracts. They often work late looking for files and miss out on valuable time with family or activities they love. Whenever a regulation changes, they manually scour contracts to find clauses that require updating.

What makes the sales rep special?

Jacki is a real character. She loves to help others, runs distance, says yes to improv, and takes her volunteering as seriously as her work. In her words, “Selling like a boss.”

What is she selling?

LinkSquares provides an AI-powered cloud storage and tagging system that relieves people’s contract pains, if only Jacki can break through.

THE ADVICE: Be Human and Use Humor to Stand Out

It’d be easy for Jacki to emulate the reserved style of her prospects, but if Jacki’s going to be noticed, she has to interrupt their pattern. Where other sales reps zig, she needs to zag.

“Buildings don’t write checks, but people do,” says Matt. “Even general counsels have a sense of humor and are interested in seeing interesting things.”

A keen understanding of your audience’s habits, needs, pains, and pet peeves can give you plenty to work with when creating videos. And knowing who you are and how you can relate to them makes for interesting, story-driven videos that create a real connection.

The team came up with eight different video pitch ideas—complete with mockup videos—for Jacki. These are three of their favorites, with Tyler playing the role of Jacki.

Option No. 1: Frame it as a Story

One way salespeople can generate a human connection is by framing their prospect’s pain as an archetypal story, made up of heroes, villains, and a status quo that gets flipped.

In Jacki’s case, the hero is the prospect, valiantly hacking away at an unending backlog of administrative work with their trusty sidearm—the Control and F keys. The villain is the process—rolling hills of paperwork, files, and documents. When the government changes a regulation and the process threatens to keep the hero from their family or beloved volunteer time, what are they to do?

Option No. 2: Prop it Up

Another approach is to employ props. Get meta, says Tyler. Gather props from around the office to assemble a visual analogy like an idea the team had around nappuccinos—a theory that downing a coffee before a short nap boosts your creative energy—and the fact that Jacki’s prospects don’t have time for that sort of luxury.

Option No. 3: Punch the Shark in the Nose

Bluntness also sells. “What do you do when a shark swims up to you?” asks Morgan. “You punch it in the nose.” Try videos that get right to the point, which is something Jacki’s prospects, with the premium they place on time, are guaranteed to appreciate.

Want more inspiration? Watch all eight videos the team generated for Jacki. As you can see, the production value needn’t be unattainably high. All you need is you on camera talking about things your prospects care about—instead of just saying “sup.”

The post How to Get Legal Prospects to Crack a Smile Using Video [Videoify My Pitch Tips] appeared first on Vidyard.

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