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Creating eCommerce landing pages can be difficult. While it’s relatively easy to create a focused landing page for a single product or ..read more
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LinkedIn may be the king of B2B networking tools but efforts to turn it into an advertising platform have had mixed results. The platform ..read more
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One of the most common issues you’ll experience in Google Analytics is (not set) values. Missing or inaccurate data compromises your ..read more
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Proximity marketing has been in and out of the headlines since Apple launched iBeacons in 2013. It was a platform that ultimately failed to ..read more
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A new report from Episerver has revealed eCommerce marketing insights from more than 4,500 consumers about the current state of online ..read more
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The first thing you probably want to know before you advertise on Facebook is how much it’s all going to cost you. It’s a fair question ..read more
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When talk turns to SEO, Google is the first name that comes to mind. But, it’s not the biggest name in retail search. That crown belongs ..read more
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If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s ..read more
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Facebook is officially testing search ads in an experiment which could open up new opportunities for the social media giant and advertisers ..read more
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