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As a property manager, there are plenty of certifications and licenses out there for you to consider.

Some are nice to have on your resume while others are a must for your successful integration into the field.

Not only does certification provide you with property management training, but it also allows you to stand out from the competition.

But which certifications are worth pursuing?

We’ve compiled a list of the top certifications to help you get started.

The Importance of Licenses and Certifications

Especially in crowded locations where competition is high, a property management certification makes a lot of strategic sense.

It can be a key point that makes you stand out from your competitors.

The certificate tells rental property owners that you go above and beyond to make sure that you are knowledgeable and qualified in property management.

It helps to create extra credibility to your name and brand, as well as gives you an extra stamp of professionalism that makes you look that much more qualified in your role.

Property Management Training Organizations

Many professional property management organizations exist, and they all award their own certificates based on different requirements.  

Once you join and qualify for their credentials, you can start to use their logo (or badge) and market yourself with them. They will help you demonstrate expertise and skill that will help you build on your property management reputation.

Popular organizations in the property management industry include:

The National Property Management Association (NPMA)

NPMA is focused on continuous learning and ongoing exchanges of knowledge among property management professionals. Classes are offered online and on their campus.

They offer three certification levels: Certified Professional Property Manager (CPPM), Certified Professional Property Administrator (CPPA), and Certified Professional Property Specialist (CPPS).

The National Association of Residential Property Managers (NARPM)

 Founded in the late 1980s to serve single-family home managers, the organization is dedicated to supporting “the ethical and professional practices of rental home management.”

NARPM offers certificates in Residential Management Company, Master Property Manager, and Residential Management Professional. It has over 3,000 members nationwide.

The National Apartment Association (NAA)

 NAA primarily serves the multifamily housing industry. The industry includes managers, developers, and apartment building owners.

Through the NAA Education Institute (NAAEI), the NAA offers Certified Apartment Supplier, Apartment Maintenance Technicians, Apartment Portfolio Supervisor, Apartment Manager, and Apartment Leasing Professionals.

Institute of Real Estate Management (IREM)

 Dedicated to “maximizing the value of real estate investments,” IREM boasts 80 chapters in the U.S. and 18,000 members worldwide. It’s affiliated with the National Association of Realtors.

The organization offers an Accredited Commercial Manager, Accredited Residential Manager, and Certified Property Manager designations.

Building Owners and Managers Association International (BOMA)

 BOMA has more than 17,000 members and 92 chapters within the U.S. It essentially serves the commercial real estate industry.

BOMA offers designations such as Facilities Management Administrator, Real Property Administrator, Building Systems Maintenance, Facilities Management, Property Management Financial Proficiency, and Property Administrator.

Top Certifications & Licenses for Property Managers

With all that information, its time to start sifting through the most valuable certificates the industry has to offer.

Most of these certifications are available through online instruction, making them flexible and convenient no matter where you are in your career.

Pro tip: You’ll generally be required to show some form of proof of prior experience. Make sure you qualify for you applications and have all the necessary documents on hand before you really get started.

Now let’s jump into some of your best options:

1. Certified Apartment Manager (CAM Designation)

Do you primarily deal with apartment rentals?

If so, this is the best certification for you. Earning your CAM credential allows you to build on your ability to manage an apartment community, and then get professionally recognized for it.

This certification program is available online and is awarded by the National Apartment Association (NAA).

The cost for members for each module is $105 or $117.50 for non-members. (as of the time this article was written)

To obtain the CAM credential, you are required to complete all 8 modules and successfully pass the two-part exam.


  • Meet all examination standards within 12 months of declaring candidacy
  • Successful completion of all CAM coursework (totaling 40 hours)
  • Minimum of 12 months of onsite property management experience
2. Certified Property Manager (CPM Designation)

This is one of the most highly respected credentials in property management.

It’s awarded by the Institute of Real Estate Management (IREM). And be warned that qualifying isn’t easy as the requirements are extensive.

To earn the credential, you must have managed at least 25 rental units and have at least two years of experience. You are also encouraged to be a rental property investor yourself. You must also either have a license in real estate or prove that your state doesn’t require one.

The cost of getting the CPM designation is about $500 a year. There is also a fee to become a CPM candidate.


  • Be in good standing with annual national and chapter dues. (National dues are $495; chapter dues vary by chapter).
  • Fulfill the one-year Candidacy period by being an ACoM Member, ARM Member, or CPM Candidate Member in good standing for the 12 months prior to CPM approval.
3. Residential Management Professional (RMP Designation)

This is also a highly sought-after credential by property managers.

It’s awarded by the National Association of Residential Property Managers (NARPM).

The designation offered by NARPM certifies professional and ethical standards for property managers. The RMP program is also similar to the CPM program in terms of requirements.


  • You must already manage 100 units over a two-year period and be committed to obtaining new skills.
4. Certified Manager of Community Associations (CMCA)

Created by the Community Associations Institute (CAI) and awarded by the National Board of Certification for Community Association Managers (NBC-CAM), this is one of the most practical certifications you can obtain.

The CMCA is unique in a number of ways:

  • First, it’s particularly relevant in states dominated by HOA’s, where it’s common for board members to earn the CMCA designation.
  • Second, it acts as the first step in earning the PCAM and AMS designation.
  • Lastly, it allows for five years of direct industry experience to waive the prerequisite courses.

Obtaining the CMCA credential demonstrates that you possess the fundamental knowledge required to effectively manage community associations.

NBC-CAM plays an active role in its members’ careers and adheres to the National Commission for Certifying Agencies’ (NCAA) guidelines.

By studying the course, you’ll be able to network with other local CMCAs and keep up-to-date on the latest local property management laws.

The test costs $300 to take, and that gives you one shot. If you fail and wish to take it again, you’ll have to part away with $250. Fees are nonrefundable.


  • Complete and pass one prerequisite course on community association management
  • Hold an active Nevada CAM, Florida CAM, California CCAM or Arizona CAAM
5. Government Issued Real Estate Licenses & REALTOR Membership

Is your property management company responsible for lease negotiations, property listings and/or rent collections?

If so, it’s highly likely that your state will require you to obtain a real estate broker license.

However, if you are working under a management company, a real estate salesperson license is all you need.

Broker and real estate licenses are offered by the local authorities or real estate boards in the area you wish to operate in.


  • Pass your state real estate license examination
  • Complete your required pre-license education
  • Have a legal US residency
  • Be at least 18 or 19 years old (depends on your state)
Continuing Education Credentials to Keep You Competitive in the Property Management Industry

If you’ve come this far, you now know the basics about the most important certifications available. 

But we aren’t done just yet.

The following qualifications will help you take your competitive edge over the top:

  • Credential for Green Property Management (CGPM):

This credential is offered by the National Apartment Association Education Institute and the National Affordable Housing Management Association.

  • Specialist in Housing Credit Management (SHCM):

This certification is for management professionals involved with properties developed and operated under the Low-Income Housing Tax Credit (LIHTC) program. It’s developed by the National Affordable Housing Management Association (NAHMA).

  • Independent Rental Owner Professional (IROP):

IROP gives you an “insider’s view” of professional property ownership and management practices. You can learn about energy efficiency, preventative maintenance, tax planning, and budget management.

  • Certified Apartment Supplier (CAS):

This course is for new salespeople and helps industry veterans enhance their knowledge regarding apartment community operations.

  • National Apartment Leasing Professionals (NALP):

This program teaches leasing skills, such as, how to qualify prospective residents, overcome objections, conduct leasing demonstrations and generate traffic.

Wrapping Up

These are all of the top property management licenses and certifications applicable to professional property managers.

The different options listed above can open new doors (in more ways than one) for your property management career.

By acquiring some of the skills offered by these programs, you’ll gain professional legitimacy and marketability. This will give you a major competitive advantage if used well.

If you’re having trouble showing off your hard-earned skills and accreditations, don’t hesitate to give us a call at 1-800-418-9430.

We specialize in property management marketing and your first call comes with a no-obligation strategy session call ($1000 value) that could easily help you explode your sales and add upwards of 100 doors for your company. 

Book your free marketing session HERE.

The post Ultimate Guide to Property Management Licenses & Certifications appeared first on Upkeep Media.

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Any property manager who’s been in the business long enough knows that every lead can turn into a new client with the right approach.

Part of that approach usually includes setting yourself apart from other property management companies.

If you’re searching for easy guidelines to help you start converting more rental property owner leads into clients, then get ready to read exactly what you’ve been searching for.

Best Sales Tips for Property Managers Who Want to Close More Deals

Getting property owner leads is one thing but turning them into revenue for your business is another.

In this article, you will find the 5 most important tactics you can implement to improve your closing rate. We’ve learned these strategies from studying the sales process of the best in the business.

Follow these easy tips and I guarantee that your closing rate will be higher than ever before.

1. Reach out to New Property Management Leads Within an Hour

It is critical that you reach out as quickly as possible whenever new property owner leads appear on your radar.

According to a Harvard Business Review study, companies who attempted to reach new leads within an hour were much more successful at converting than their counterparts.

How much more successful?

These businesses were nearly seven times likelier to have meaningful conversations with decision makers than the companies who waited a full sixty minutes.

Roughly translated, this means you have less than 1 hour to make contact with a lead before they start going cold.

And it’s important to remember that faster is always better. This could mean that you will have to hire a dedicated sales rep to take care of incoming calls.

2. Provide Great Customer Service From the Start

You’ll significantly improve your closing rate if you make sure your customer experience is great from the very beginning.

When a lead reaches out in any way, you should always be there to greet them with open arms.

Speaking of greeting, how you greet new leads can be just as important as when.


Unfortunately, some property managers still answer their phone with a 

“this is John, what’s up?”

You need to say goodbye to that kind of greeting.

Think I’m being snobbish?

I am, but studies also confirm that the tone of your voice on the telephone is what we use to decide if we like them, trust them, and want to do business with them.

With no way to communicate through gestures, smiles, or other non-verbal cues, the tone of your voice has everything to do with what you’re getting across to that lead.

Don’t fret. You can use a simple opening:

“Hello! You’ve reached Rob from R&L Property Management Corp. How can I help you today?”

It also helps to answer your calls with genuine interest instead of sounding unexcited or monotone.

You can practice your greeting with a friend or family member. You can even practice by recording your voice and listening to it to hear where you can improve.

Want Help Marketing Your Property Management Company?


3. Predict and prepare for potential objections

If you’re able to get into your lead’s head, then most of the sale work is done.

By knowing their needs and hesitations you’ll be able to address objections before they come up. This will make it a much smoother close.

An example of a common investment property owner concern is the uncertainty they might have over the value of hiring a property manager.

In cases such as these, explain all the benefits your services provide. By addressing the problem before they bring it up it will help calm any of their worries.

It is important to be a good listener if you want to sell.

Make sure you have a solution prepared for any of their problems but don’t forget about how you deliver the facts.

Don’t be hesitant or apologetic about the information you are providing a lead. Confidence is key if you want someone to trust you with their investment.

If you start to address all of your leads’ concerns before they discuss them, you’ll immediately improve your relationship.

By doing this step, you are building a solid business relationship that is founded on trust and rapport. This translates to more closed deals, which results in more revenue for your property management business.

4. Pricing choices

As you read this sentence, property owners are comparing your company with your competitors.

Who isn’t guilty of doing this before making a big purchase?

But wouldn’t it be great if you could force rental property owners to choose between you and…you?

You can, with the help of pricing options, of course.

One way to use this trick is to divide your price lines into three zones: prestige, popular, and competitive. 

  • The prestige price zone is the one at the top of the line that will improve the image of your property management services and enhance the rest of the line, but not chase customers away.
  • The popular zone is in the middle, where most purchases are made.
  • The competitive zone is at the bottom, where you might price a service package simply to compete with another property management company nearby.

If you have one price, your lead has the choice of working with your company or finding someone else.

But, by providing pricing options it forces a lead to change their mindset. They now have to make the decision between plan 1, 2, or 3, and not between you and another property management company altogether.

Want Help Marketing Your Property Management Company?


5. Make a lasting impression

Generic documents will make your property management company blend in with your competitors.

To stand out in the eyes of potential clients, make sure that all the documents that they received from you stand out from the rest of the pile.

If not, your documents and your company will be forgotten.

Some basic points to consider when looking at the design of your paperwork include:

  • your slogan is clear and catchy
  • your company’s phone number is easy to find
  • your business’ website URL is always listed in your contact information
  • your logo is in color and present on all paperwork

You should also give them something that positions your property management company as the only reasonable choice.

By leaving more than just the estimate they asked for, you are showing the lead that you are the property manager that will always go above and beyond for their clients (which is a great reputation to build when you are trying to get a leg-up over the competition).

An example of what to leave can be a pamphlet that outlines the services and benefits you offer to your clients, with a case study, and a few testimonials sprinkled in.

If your documents set you apart from your competition, your odds of landing the client will drastically increase.


Now you know the top 5 property management sales tips for closing more deals!

Turning property owner leads into revenue for your business is one thing, attracting leads to your property management company is another.

If marketing isn’t your thing, then book your free marketing growth session today.

You’ll get a fully customized blueprint that will show you how to immediately boost your property management company’s sales.

The post 5 Tips for Converting More Rental Property Owner Leads into Sales appeared first on Upkeep Media.

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Are you looking to gain more exposure for your property management company online?

Properly setting up and utilizing your company’s Google My Business profile is an important first step you need to take in establishing your online presence.

This post goes over the basics that every property manager should know about Google My Business to successfully advertise their company online.

Getting on Google My Business is recognized for improving how your company ranks in local search results and in Google rankings in general. 

Having your Google My Business properly set up is the cornerstone of any successful online marketing campaign.  

If you’re interested in getting more exposure for your property management company FOR FREE keep on reading.

What is Google My Business?

Google My Business (GMB) is a way to give business owners more control over what shows in the search results when someone looks them up online.

Having your GMB properly set up will make it easier for investment property owners to find more information about your company.

WARNING: It’s important to note that one of the few conditions is that your business must have a physical location (online services cannot have an account yet).

If you’re a property manager that’s still hustling in your basement, don’t give up, there are workarounds. The best course of action is to sign up for a virtual office so you can receive a verification postcard from Google. P.O boxes are no longer accepted so it’s important you use a quality service for your virtual office. We often recommend checking out Regus. 

5 Steps to Set Up your GMB for Property Managers

Getting your property management company’s GMB running only takes a few steps. Your account will give you access to several features, including posts, search engine optimization perks, and insights.

Here’s all the advice you’ll need to get started:

Step 1. Sign in

So, you’ve decided to take charge of your property management company’s online presence.


Now you will need to visit https://business.google.com/ to sign in to your existing account. If this is your first time on the platform, you’ll need to create a Google account for your business.

Make sure to use an email address that is clearly linked to the name of the business you are building a profile for. Using an unrelated email address is usually a red flag for Google to make the verification process a much longer process for you.

This extra precaution isn’t all bad. It also protects your company’s profile from being completely controlled by someone who isn’t part of your property management team.

Once you’re signed in, fill out the information requested by Google about your business to the best of your abilities. The more detailed and descriptive you can be, the better.   

Pro Tip: When selecting a category it’s crucial that you choose ‘Property Management Company’. If you also offer real estate sales you should have a separate GMB for your real estate sales division.

Step 2. Verify your account

Once you’ve claimed your Google My Business Listing, Google will need to verify it.  

There are different ways to verify your GMB account. Choose the method that is most convenient for you, but don’t forget that once you submit your request for verification, you shouldn’t make any changes to your profile. Making changes will only confuse Google and lengthen the process.

Postcard Verification:

This is recognized as the easiest way to verify your listing, and it typically only takes a week from start to finish.

Google will send you a postcard with a verification code. Once you receive it, you will sign back in to your GMB profile and use the code to verify your property management company’s updated GMB.

This process allows Google to know that the address you’ve provided as your business’s address exists and that you receive mail there.

Other verification methods that are offered to you include:

  • Email verification
  • Phone verification
  • Instant verification (possible if you have  Google Search Console)
  • Bulk verification(possible if you have multiple locations)
Step 3. Create Content

Google Posts are similar to social media posts. They show up in Google search results and in your Google My Business listing, so they make up a good part of your company’s online image.

This content provides rental property owners with a clearer picture of what differentiates your property management company from the rest.

There are currently 4 different types of posts you can create:

What’s New:

You can let rental property owners know about any announcements your company might have.

Examples can include “New CEO” or “We’ve reached 1,000 doors!”. This helps to build a relationship with potential customers by having a more credible and updated online presence.


These posts share information about special events that your property management company is involved with. For example, if you’re hosting a real estate investor meetup or an in-house information session you could post the details on your Google My Business. Most post types expire after seven days, but event posts are the exception. They expire when the event date the post referenced has passed.

Product Updates:

You can update the list of services that your company offers to draw in new customers to your business.


If you ever offer any sales or discounts on your property management services, you can advertise them in a post on your GMB account to reach more rental property owners.

Posts show up notably in your business’ Knowledge Panel. Don’t miss out on this opportunity to stand out from your local crowd of competitors.

Want Help Marketing Your Property Management Company?


Step 4. Optimize your listing Visual Content

Photos and videos are a great way to catch potential clients’ eye.

And don’t worry, they don’t need to be professional photos. Pictures taken with your Smartphone will do just fine.

You don’t even need sound for your videos. A simple 30-second clip about your company will grab people’s attention to the most popular place they go to search and find information: Google

Your customers can also get in on the action and post photos on your Google My Business listing.

According to Google, businesses with photos on their listings receive:

  • 42% more requests for driving directions on Google Maps
  • 35% more click-throughs to their websites than businesses that without photos


Questions & Answers is a great feature for Google local search.

It’s always best to be proactive and to create a Frequently Asked Questions list to pre-empt people’s questions and concerns.

You need to get in the head of a potential customer and answer any questions you think they might have that would stop them from picking up the phone and doing business with you.

It will help you convince investment property owners that your company is the best to do business with because you understand their needs.

To find out if you have new questions that need answering, you need to install Google Maps on your phone, log in, and check for questions/notifications.


When customers leave reviews on your property management company’s GMB you need to make sure you respond to them, whether they contain good or bad remarks.

Not only does it show that you appreciate the feedback, but it also shows potential customers that you’re professional and that you care about what your clients have to say.

Step 5. Understand the different Google tools

The number of options for online marketing can be dizzying.

Just with Google alone, there is Google My Business, Google Places for Business, Google+ and more!

Here’s the rundown of their differences to help clear things up:  

Google Places used to be Google’s tool for owners to manage their business profiles, but it was retired in 2014.

Google My Business is now the central hub to manage your business’s appearance on Google Search, Maps, and Google+.

Google+ is Google’s social network (its own version of Facebook for niche communities). This will also be retired in 2019. 


Do you need a Google My Business account?

If you’re looking to grow your company, I highly recommend it.

Not only can increase how you rank in local search results but, if you follow these tips, it will also make your property management company stand out from your competition.

The post Google My (Property Management) Business appeared first on Upkeep Media.

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It’s simple: you are losing out on great opportunities for your property management business if you don’t have a website.

But not all of us are able (or want) to build our own websites from the ground up.

That’s why it’s great to find a website designer you can trust.

To help you accomplish this, we prepared questions to help you find a new web designer that fits your needs. 

Here are the 11 most important questions to ask a web designer before your next big project:

If you are looking for a web designer to help with your property management company’s next website, ask the following questions, to avoid major issues during the project.

Take the time to conduct a phone interview or meet in person, to ask about these key points.

I guarantee that taking the time to build an open line of communication with your web designer from the onset will set your project up for success and help you avoid hiring the wrong person for the job.

1. What will my website be built on?

A content management system (CMS) is a software application that is the foundation of your property management website. It’s what will help you to create and manage your digital content.

CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval.

Will your site be built on WordPress.com? Joomla? Blogger?

These content management systems aren’t created equal. Know which one the website company specializes in to see if the features of their CMS fits with your vision of your future website.

2. Do you provide hosting?

A web hosting service is what allows you to make your website accessible via the World Wide Web (aka the internet).

It’s a necessary part of the website building process that not many people know about.

Web hosts are companies that provide space on a server owned or leased for use by clients to make their website accessible. They also provide Internet connectivity, typically in a data center, and other perks depending on the service provider and package chosen.

Some follow up questions you should ask at this point include:

  • Will the web company be hosting your new website?
  • How much does it cost?
  • What comes in the monthly hosting bill?
  • Do you need to export it to your own server?

Hosting is more than just making your website accessible on the internet. It is a very important step that most people overlook.

It has a huge impact on the speed and functionality of your website.

Make sure to ask about this critical detail to avoid any hidden costs or undesired surprises.

3. Will I be able to change the content on my site myself?

It’s your website.

Your website should be easy for you to use.

That’s one of the reasons we use WordPress for our clients.

Not only is it easy for designers and developers, but authors and non-techies can use it easily as well.

Some important follow-up questions to ask a designer include:

  • Will you be setting up a content management system or will the site be hard coded?
  • How many people have access to edit the site?
  • Will you provide training to my staff?
  • Is there any documentation on how to edit the site?

Also, ask which parts you will be able to edit and how difficult those sections will be to edit.

You need to make sure that you know all the limits that exist after they’ll be done creating your site.

Do You Want Help With Your Property Management Website?


4. If I stop using your services will I still own the right to my website?

Similar to the last point, you need to make sure that after the designer has created your property management website, it is completely yours.

And even if you’re not the one doing the future changes, you want to have access to add and subtract new content or be able to pay someone else to do it as needed.

The last thing you want is to be stuck paying fees to the designer every time you need to add something new to your website… those fees can add up quick!

5. How many rounds of revisions am I allowed?

Establishing your limits when it comes to edits and revisions can be critical.

Will you be allowed to make edits at each stage of the project, such as design and development. Or will you only be allowed revisions at the end of the project? Are you allowed two rounds of revisions (or more) or just one?

These questions will help you find a web designer that truly cares about your website, and cares that you are happy with the end product.

6. Can I see your design portfolio?

A good way to find a web designer is to start with a website you like and see who designed it.

A bad way is to find a designer with cheap prices and no portfolio. They may be a brilliant designer on the cusp of being discovered…or a scam artist who needs a quick “job.”

Another thing to note when looking for a website design company is that they need to have designers and developers in their team. You don’t want a pretty site that doesn’t work.

If the designer is starting from a template, ask about licensing and whether other local business sites have the same template.

Do they update templates or provide support if the site is broken following any core updates?

If custom, do they provide ample testing and browser compatibility?

To get the best idea whether they are the contractors for you, ask for a few live working examples of sites the designer has completed for other clients.

Don’t accept screenshots or mock-ups. Seeing a live site will give you the best idea of the company’s attention to detail. It will also ensure that you’ll get the aesthetic and functionality you’re looking for.

7. What are your former clients saying about you?

When you look up a company, you want to see clients who are so happy with the business, that they can’t help but write about how awesome they are.

Make sure you take a look at the testimonial page on the company’s site.

And also check:

  • What happens when you google their name?
  • Do you see blog posts from irate authors who are tired of their shoddy treatment?

Former clients can give you the best idea of what kind of experience you would have as a client.

8. How long will it take to make it?

Ask how long sites typically take them to complete.

If your property management company doesn’t have a website at all, the sooner to get one up the better. You don’t want to be missing out on anymore potential rental property owners looking your company up and finding nothing.

Ask about the length of time you have to review and provide feedback.

Also, ask how long particular phases of a project take, to ensure things stay on time.

9. How much will this cost?

This point is pretty straightforward and important to know before doing business with anyone.

Many web designers will request a deposit to begin work, with either the final payment due upon project completion or partial payments at key stages during the site’s development.

Avoid projects that require payment in full as it leaves no room for changes or issues that may come up.

10. Do you understand what my business does?

The biggest problem that comes up with website projects is often a disconnect between what the client does and what the designer thinks the client does.

That’s a pretty big problem.

To avoid that disconnect, make sure to explain what you do to your website creator. Describe your property management company’s brand, services, and priorities.

Also, make sure they understand who your marketing efforts are targeting. A.K.A. rental property owners, not tenants who tend to resort to platforms like Zillow or Trulia for their needs.

Make sure they understand how a website fits into your property management company’s business plan so that they can create exactly what you are looking for.

This will help you avoid wasted time going back and forth with your web designer and will make sure you get the most out of the experience.

Do You Want Help With Your Property Management Website?


11. What other services do you provide?

Even though you might have hired the designer to just create your website, ask if they provide any additional services. These services can include email templates and graphics for your social media channels.

This could help make your design and online marketing more consistent if they all come from the same designer.

Some web designers even employ copywriters to manage the writing and optimization of your website’s text.

If that is the case, ask if you need to provide bullet points for each page.

If you are writing the copy, ask for guidance on length, tone, and style. Ask for suggested word counts for each page to get the most out of the experience.

Wrapping it Up

That’s it!

If you ask these questions before making your new property management website, you will be avoiding major issues during the project.

And if you’re still looking for ways to improve your property management company’s online marketing, here a few great articles that we came up with to help:

6 Web Design Principles You Need To Follow For Your Property Management Company

Evaluate Your Online Presence in 5 Easy Steps

Generate More Rental Owner Leads with your Website in 7 Steps

We also offer a 30-minute growth marketing session that could easily help you explode your sales and add upwards of 100 doors for your company.

Click HERE to sign up for a fully customized blueprint that will show you how to immediately boost your property management company’s sales.

The post 11 Must-Ask Questions When Looking to Buy a Property Management Company Website appeared first on Upkeep Media.

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Your website is no longer a luxury.

It’s a necessity for your property management company to reach its goals. 

I’m not just talking about the way it looks.

The user experience and how simple it is to navigate the site are also huge issues that can impact your company’s bottom line. 

You only have 10 seconds to make a good impression on a potential rental property owner lead. 

If your website doesn’t capture their attention immediately, they’ll most likely never come back. 

This article could probably be called the 100 most deadly mistakes in website design. But let’s narrow the focus to the 10 most disastrous.

Avoid these mistakes, and I promise that your property management website will be much better off than your competition.

If you follow this advice, you’ll be setting your company up for smooth sailing throughout the year.

The Top Ten Deadly Property Management Website Mistakes 

Your website is arguably your most important marketing asset.

Your property management website should be your 24/7 sales representative, and if it isn’t churning out leads, take a minute to consider these statistics:

  • A single bad experience on a website makes users 88% less likely to visit the website again
  • 48% of people say a website’s design is the number one factor in deciding the credibility of a business
  • Your website’s conversion rate could increase by 200% to 400% with a well-designed interface

To put it simply, the way your website looks and functions matters to your bottom line. 

Here are the top 10 worst mistakes we see all too often on property management company websites. 


This is probably the worst mistake you can make. 


Because the average human attention span is less than 8 seconds.  

The rest of your website can be perfect, but if your website doesn’t give a good first-impression, users are going to leave and go looking for another property manager.

Here’s an example of what not to do:

Your site should at least display:

  • Your services
  • Your phone number
  • Social proof (ie. testimonials, awards, and industry affiliates)
  • And professional images in clear view once your website loads

Mobile-friendliness is crucial. 

Here are a few stats that give a glimpse into exactly how important:

63% of all online traffic comes from a mobile phone.

52% of users said that a bad mobile experience made them less likely to engage with a company.

Unfortunately, I see way too many property management companies with websites that don’t function properly on a mobile device. 

If your website happens to fall into this category you need to get this fixed ASAP.

A mobile-friendly website should be sized and coded for easy interaction on a mobile device, meaning:

  • It’s easy to read the text (no squinting)
  • It’s easy to navigate (buttons and links are large enough to be tapped with a finger)
  • It’s pleasing to look at (the user experience is enjoyable)

Need help fixing your website? Check out what we do here.


We live in the age of instant gratification.

That means people have become extremely impatient while they’re surfing online. 

If you make them wait for your website to load there’s a good chance you won’t be hearing from them. 

Now, when I say fast, I don’t mean under 10 seconds, or even under 5 seconds.

53 percent of people expect a web page to load in 2 seconds or less.

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Don’t you hate struggling to read the text on a website?

So does your website’s visitors. 

You want to make their experience as pleasurable as possible when they land on your website. 

To have a more legible property management site:

  • The text should be above 16px.
  • Use a Sans Serif font so it’s reader-friendly across device types and at small sizes.

If you need to zoom in to read your website’s text on a mobile device, it’s time to update your website. 


Hyperlinks that do nothing when clicked or lead to “404” error pages are the bane of any web surfer.

Not only does it look unprofessional, your website’s visitor automatically loses their interest, becomes frustrated and leaves your site.  

To avoid needlessly losing any potential leads, test your site regularly to ensure that all links work as promised. You can use a tool like Screaming Frog to see if you have any 404 errors.


Forgetting to link to your social media platforms is a big no-no, but so is putting the icons in your website’s header.

This is a problem I see all too often with property management websites.

Placing your social media icons in your header welcomes users to leave your site right away.

Once they land on your social media page, they risk forgetting about your website and browsing through pictures of their friends. 

To avoid this pitfall: .

Put your social media icons anywhere but the top.


When making sure that your property management website is mobile friendly, it is critical that you do not forget this point.

With mobile traffic on the rise at over 60 percent, these buttons need to be big enough to easily tap and navigate to the desired action or page.

The goal is to be as thoughtful as possible when it comes to your website’s visitors.


Your property management website ought to present a unified, consistent look. The idea is to reassure viewers of your solidity and stability, not to convince them you’re wildly artistic.

But the truth is that most readers skim headlines and emphasized text to decide if they’re interested in a webpage. 

When a website can’t be easily skimmed, it’s a user experience killer.

Do You Want Help With Your Property Management Website?


If you don’t use headings to compartmentalize your content, you’re going to lose a ton of visitors who could have been potential leads.

As much as you should remember to only use two or three fonts and colors per page (max), don’t forget to organize your content in bite-sized chunks with titles.


Your contact information is not only a way for a lead to reach out to your business, it also provides legitimacy for your property management company.

Your business’ email, phone number, and address all help to build trust with a potential client.

44 percent of visitors will leave your website if there’s no contact information or phone number available on your homepage.

The end goal of getting visitors to your website should be to get a property owner to get in touch with you.

If they cannot find your contact information, they’ll move on to your competitor. 

This information, unlike your social media icons, can be placed at the heading of your website’s page for easy access.


Unfortunately, data breaches and hacks are becoming all too common. 

How common?

In 2018 there were over 33,000,000 hacked websites, and the numbers are only growing.

Not having a secure website is going to hurt your website’s performance in search engines and cause concern for its visitors. 

Especially if you ask for any personal information from your site’s visitors.

If you ask them for anything, from their email or phone number to their first and last name, your site needs to be secured. 

If it isn’t, Google won’t show your website high in their search results and it will reduce your online exposure. 

To solve this problem, you can buy an SSL certificate through your hosting provider.

Not sure if you have an SSL certificate set up?

You can quickly check by making sure your website’s address begins with https://

Now you know the 10 most disastrous web design mistakes that property managers make, and how to fix them.

If your property management website has any of these red-flags, make sure to fix them as soon as possible so that you won’t lose out on anymore.

Your website is your online sales rep, wouldn’t you want them to be set up to make every sale possible?

Any tips I missed out on?

Leave me a comment below and I’ll add it to the list!

The post 10 Web Design Mistakes Property Managers Need to Avoid appeared first on Upkeep Media.

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Mastering the skills needed to run a property management company can take a lifetime of experience.

Running a company is tough work.

It’s important you enjoy all aspects of managing a business if you’re going to have a successful property management company.

If you’re looking to expand your knowledge, we made a list of the top 30 books and resources for property managers like yourself.


Check out the list below!

Improve Your Real Estate Management Business With These 30 Amazing Books
  1. They Ask You Answer – By Marcus Sheridan  (Marketing)

Marcus Sheridan’s book helps you understand how to approach building a marketing strategy for your property management company. He goes into detail about how to use the internet to bring in countless leads for your business. If you’re not crystal clear on how to use inbound marketing to grow your property management company, this book is for you.

  1. Property Management Systems From A to Z – By Dick Jonilonis (Operations)

If you’re looking to improve your company’s operations this book is for you. Dick Jonilonis goes into detail on how you can improve your operations and motivate your property managers to work within your company’s systems.

  1. Make It Ring  by  Mike O’Neil, Dylan O’Neil and Audrey O’Neil

This book is a simple 3 step plan to help you get more exclusive property management leads. It’s an effective strategy guide that teaches property management company owners what exclusive leads are and why you MUST have them. Make It Ring is applicable weather you are just starting your property management business or already at a decent size and trying to scale.

  1. Extreme Ownership  by Jocko Willink (Management)

Written by a Navy Seal, Jocko Willink, this book teaches leadership principles you can put to action in your company. Jocko does a great job teaching you how to build an efficient and effective team that will help you dominate your local market.

  1. Dare to Lead by Brene Brown

The ultimate playbook for developing brave leaders and courageous cultures. Daring leadership is a collection of four skill sets that apply to any property manager that is leading a team. Brown goes into the details of brave work, tough conversations, and showing up to work with our whole hearts.

  1.  Traction: Get a Grip on Your Business by Gino Wickman

In Traction, you’ll learn the secrets of strengthening the six key components of your property management business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.

  1. Numbers Game: The science of growing a rent roll by Ben White

Growth is a numbers game in the sense that growth is a science that can be measured, tracked and optimised. This book uses powerful consumer research to show you how every market can be assessed for its growth potential. Every lead source can be identified through one of five growth channels. And every growth goal can be supported with the help of a targeted marketing campaign. 

  1. Clockwork by Mike Michalowicz

Do you worry that your business will collapse without your constant presence?

Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real-life examples to explain his simple approach to making your business ultra-efficient.

  1. 40 Hour Work Year by Scott Fritz

Whether you are in the early stages of your property management company, experiencing hyper growth, or ready to head for the big money exit, The 40 Hour Work Year will give you the perspective needed to create the business success and personal freedom you desire! Experience Scott Fritz’s entrepreneurial journey first hand, as he shares with you the business tools, action focused exercises and mindset philosophy that allowed him to achieve The 40 Hour Work Year.

  1. 4 Hour Work Week by Tim Ferris

Though this book promises a longer workweek than the previous recommendation, it’s a great read that helps you escape your 9-5 lifestyle. Forget the old concepts of retirement and a deferred life plan. There is no need to wait and every reason not to, especially in unpredictable economic times. For living more and working less, this book is the blueprint.

  1. Growth IQ by Tiffani Bova

Trying to find the one right move that will improve your property management business’s performance can feel overwhelming. But, as you’ll discover in Growth IQ, there are just 10 simple – but easily misunderstood – paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. 

  1. What the heck is EOS? by Gino Wickman

Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for property managers and employees to discuss creating more ownership and buy-in at the staff level. If you want your employees to have a better understanding of EOS, be more engaged, and take an active role in helping achieve your company’s vision, this book is for you.

  1. Lean Analytics by Alistair Croll and Benjamin Yoskovitz

This book lays out practical, proven steps to take a young property management company from initial idea to market fit and beyond. Packed with over 30 case studies and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.

  1. Building a StoryBrand by Donald Miller

Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to rental property owners. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers will provide you with the ultimate competitive advantage.

  1. Scaling Up by Vern Harnish

In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone (from frontline employees to senior executives) can get aligned in contributing to the growth of a business.

  1. Be A Successful Property Manager by Roger Woodson

This book is valuable to anyone who is thinking about investing in a rental property or is considering a job as a property manager. It is a unique resource that covers the basics and gives you the information and techniques to operate with efficiency and profitability.

  1. The Rental Property Manager’s Toolbox by Jamaine Burrell

This book is another great book that brings it back to the basics for property managers who need an easy read or someone who is new to the game. The information presented in this book will allow a rental property manager to become more pro-active, preventing small problems from becoming sticky situations. I recommend this book to anyone interested in simplifying and streamlining their business.

  1. What Every Real Estate Investor Needs to Know About Cash Flow: And 36 Other Key Financial Measures by Frank Gallinelli

What Every Real Estate Investor Needs to Know About Cash Flow removes the guesswork from investing in real estate by teaching you how to crunch numbers like a pro, so you can confidently judge a property’s value and ensure it provides long-term returns. It is a classic guide to real estate investing and must-read book for anyone at any stage of the investment process.

  1. The Property Management Tool Kit by Mike Beirne

This manual not only provides you with new tips on tenant screening and tenant retention but also prudent property management strategies that you can use as soon as you put the book down. The Property Management Tool Kit goes beyond the basics, giving you all the guidance you need to successfully manage your properties, avoid pitfalls, and make a profit. 

  1. Principles: Life and Work by Ray Dalio

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business. Any property manager or property management company can adopt these principles to help achieve their goals.

  1. E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael E. Gerber

This is the book that will show you the difference between being an entrepreneur versus doing a job. It will show you how to get money when the bank won’t give it to you. How to develop the best people when you can’t afford to pay them competitive wages. How to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you’re doing.

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The importance of a website extends to every aspect of your property management company’s marketing strategy.

Have you considered how people will find you online?

Or what type of impression your current online presence gives to a potential customer?

88% of consumers will research product information before they make a purchase online or in person, according to a study performed by the eCommerce Foundation. This buying behavior emphasizes the importance of a website for your property management company.

If you want your property management company to be successful in the modern marketplace, you need to have a professional website.

I promise that by the end of this article you’ll know how to make your website actually help you grow your property management business rather than just look pretty.

If you’re in the process of developing a website for the first time or are looking to refine the one you already have, here are 7 steps to build a better site and get more rental owner leads.

1. Have a strong foundation

Like a safe home, a good website starts with a solid tech foundation.

The right technology is crucial to the overall success of your property management website.

The best part is that you don’t need to be a computer programmer to get a fast, secure, and easy to manage site.

All you need is a content management system and reputable hosting.

Content management system

A content management system (CMS) manages the creation and modification of your website’s digital content.

They are designed to make your site’s maintenance and life easier.

A CMS will help you manage the site without always having to rely on outside help (and pay the fees that go along with it).

There are tons of CMS options, but your best bet is to have your website built on WordPress.

It powers 26% of the internet and is trusted by brands like The New Yorker, Beyonce and yours truly, Upkeep Media.


Some contractor marketing agencies have their own custom-built website platforms. They can charge you a monthly fee for your website which means you never own it outright. If you stop paying, it gets taken down and you lose any momentum you’ve built over the years. We highly advise avoiding these types of companies. Once you pay for a website, you should own it.

Reliable hosting

A web hosting service allows you to make  your website accessible on the World Wide Web.

This is where your website files are stored, and it’s required for all websites.

It’s worth paying the extra few bucks per month for the added security and fast load time.

  • Security is important because you don’t want hackers and spammy code messing up your property management website.
  • Speed is the loading time that it takes for your content to appear on a potential client’s screen.

Speed is a factor many property managers pay no attention to (and it ends up hurting them over the long run).

According to a study done by Hubspot:

  • 47% of customers expect a web page to load in 2 seconds or less
  • a 1-second delay means a 7% reduction in conversions and an 11% loss of pageviews
  • speeding up your website by 1 second can increase organic traffic by up to 20%

Page load speed is serious.

Look for a service provider that offers dedicated hosting. This means your website will have its own server, faster load speed, and better security. (If you need a reliable hosting company don’t hesitate to reach out to us at Upkeep Media)

2. Build an Eye-Catching Property Management Website

Aim for love at first sight.

It might sound a bit ambitious, but a visitor makes their decision to stay on your property management website at a glance.

That’s why the overall look & feel of your website is very important.

If you want to make a lasting impression on your potential customers, your website needs to stand out and quickly tell them who you are.


Your property management site needs to be unlike all of the other websites in your industry and market.

If you want your customers to remember you, don’t skimp out on design.

It’s one of those things that can’t be measured directly but can have a huge impact on your bottom line.

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At a glance, your visitor will only be able to see the content that is above the fold.

A.K.A. The content that’s visible as soon as they land on your website, without scrolling.

Here’s what to do to make sure your site is clear and concise.

Show someone your homepage for 5 seconds without letting them scroll, then turn your monitor off.

  • Ask them what your business does
  • Ask them how your business will make their lives better
  • Ask them what they need to do in order to get started

If they can’t answer those 3 questions, then your homepage doesn’t pass the test. You should consider revisiting your above-the-fold content.

3. Be adaptable

Flexibility isn’t just for yoga class.

Your property management website needs to be able to adapt to the different screens people use to view your site.  

Pro Tip: It needs to be designed for mobile first. Desktop now comes second.

That wasn’t always the case, but now mobile traffic likely makes up the majority of your property management website’s total visits.

It’s all about creating the best experience for your guests as possible.

If your potential customers have a bad first experience with your website, they’re not going to stick around.

They need to be able to view your content and use the links & buttons properly from their smartphones the first time around

To test your property management site’s flexibility, nothing beats a manual review of your website on different devices and browser versions.

Things to watch out for include:

  • badly formatted text
  • poorly displayed images
  • buttons & links that don’t work and/or overlap
  • structural issues that might cause visitors to leave before taking action

Not only will this step help your user experience, you’ll also see improved search engine rankings because Google now loves to reward websites that are mobile friendly.

4. Don’t play hard to get

Make your phone number visible at all times on your website.

If you want your phone to ring with landlord leads, then you need to put your phone number front and center. 

It might be straightforward, but you’d be surprised how many websites don’t do this simple step.

You don’t want your phone number buried in your footer, or worse, just on your contact page.

Ideally, it’s in the header of your website so that it can be seen at all times.

We use a sticky navigation header throughout our entire website to make sure our phone number and email are visible and accessible at all times.

5. Research the competition

Following the herd is only useful if you’re a sheep.

Unlike this fluffy creature, you want your property management company to stand out.

By keeping an eye on your competition, you’ll be making sure that your website’s design stands out from the crowd.

I know I’ve said it before, but it’s worth repeating; your website needs to be unlike all of the other property management websites.

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Your customers should see your website once and remember it because of how unique it is.

If you’ve got a cookie cutter-website that was put together in a few days, odds are there’s another one out there just like it.

Researching local businesses’ sites can give you a serious competitive edge.

Look how other property managers market themselves to property owners.  Understand what works and doesn’t work about each approach.

Essentially, you’re using your competitors’ mistakes to build a site that will be approved by rental property owners.

6. Create a page for each service you offer

As a property manager, you should aim to build out a dedicated page for each of your services.

By creating these pages, you are soothing any worries your site’s visitor might have by answering their questions before they have to ask.  

A few examples of service pages include a page for residential property management, real estate sales, leasing services, etc.

You can also add pages that describe the areas you service.

By specifying the locations, you also filter out dead-end leads that aren’t located where you do business.

It’s important to use these pages to explain your process to actually fix your customers’ problems.

It’s okay to talk about the specifics of your services but make sure you stress the benefits.

And although you’re including more information on these service pages, they should still breathe nicely.

  • include photos and video as much as possible.
  • make sure any text is well formatted using short paragraphs, lists, columns, etc.
  • deliver the information as concisely as possible
7. Social proof

If you want a property owner to pick up the phone and call you, they have to trust you first.

And the best way to gain a potential customer’s trust is with social proof.

Property owners want to hear from other people like them how great your services are, not just from you.

That’s why you need to include as much social proof on your property management website as possible.

  • Share written testimonials from happy customers
  • Post short videos of customers raving about your professionalism
  • Have photos of your office, staff, and properties for customers to see
  • Link to profiles you have a good reputation on, such as Yelp, Zillow etc.
  • Display awards, accreditations and relevant memberships/associations you belong to

The more elements you include from the list above, the easier it will be for your website visitors to know, like, and trust you.

Here are a few stats that show the importance of your online reputation:

  • Research shows that 91% of people regularly or occasionally read online reviews.
  • 84% trust online reviews as much as a personal recommendation.
  • 68% form an opinion after reading between one and six online reviews.

What others are saying about your property management company today affects your profitability tomorrow.

Put all the odds in your favor by making your website glow with raving reviews and proof of the amazing services you provide. 


With these bases covered, all that’s left is to get as many qualified prospects to your website as possible.

Following as many of these recommendations as you can will prepare your property management website for lead capture.

Regardless of how you decide to attract visitors to your website, one thing’s for sure: you’ll be able to turn more prospects into leads for your business!

The post Generate More Rental Owner Leads with your Website in 7 Steps appeared first on Upkeep Media.

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Traditional forms of advertising and sales are quickly becoming relics of the past.

Auditing your online presence will help you improve your revenue significantly by keeping your marketing strategy up-to-date.

Keep on reading to learn more about our 5-point checklist that you can implement for your business today.

First thing’s first…

1.    Be Visible to Investment Property Owners

Rental owners need to be able to find you online.

This means two things:

  • You will need an attractive website.
  • And your website needs to appear in search engines when potential customers are browsing the web for property management services.

What’s a search engine?

It’s a database that uses keywords to find particular information or sites on the World Wide Web.

Search engines like Google or Bing are where most property owners go when they have a question or are looking for property management services.

For people to visit your website, you have to show up on Page 1 for keywords related to your business.

Why? Because the first page gets over 80% of the clicks.

When it comes to showing up on the first page of Google, you have 3 options:

1.     Use Google Ads to show up at the top of the page

Pros: This is the quickest way to take up space on the first page and is a great way to get leads fast.

Cons: The downsides are that Pay per click can become very costly and it’s not an effective long-term growth strategy.

2.     Appear in the Google Maps section

Pros: This section is free and follows the ad section, placing it high up on the first page.

You just have to make sure your Google MyBusiness page is set up accurately and filled in its entirety with relevant information. The more information you can provide the better.


Cons: There are a ton of factors that determine whether or not you’ll be listed amongst the first businesses in the maps section, such as number and quality of reviews, making it unpredictable.


3.     Appear in the organic (or free) section

Pros: By creating website content that is both relevant and valuable in the eyes of Google, you are helping yourself rank higher on the first page for free. This is known as SEO.

Search engine optimization (SEO) is more important now than ever.Studies show that 76% of local searches result in a phone call.

By utilizing SEO for your property management company, you can take advantage of the thousands of people searching for your services every month.

Cons: SEO requires time to take effect and a high level of technical knowledge to make sure your efforts are well spent.

2.    Make a Good First Impression


Once you get them on your site, you want to keep them there.

You want to curate the best first impression possible to make sure that they don’t go back on Google and resort to your competitor’s services.

Everything a visitor sees as soon as they land on your website is crucial.

To keep someone on your site, you have to offer them what they are looking for and more.

You need to identify your ideal customer, let them know what you have to offer, and reassure them they’ve made the right choice by clicking on your site.

To do that, make sure you have:

  • Clear & concise text that describes the services you provide
  • Imagery that is relevant to your service
  • The geographic areas you serve
  • A call to action (such as a phone number, button, and/or a form)

Bottom line:

Keep your site clear and consistent with relevant supporting images and information that’s not overly technical. You can leave the technical talk to when you meet them in person.


3.    Build Trust

After a property owner finds your site and decides to give it more than 3 seconds of consideration, your next job is to provide the social proof that will get them to contact you.

Social proof can take the shape of video testimonials, written reviews by recent customers, or case studies.

The more external endorsements you have, the more people you’ll get to actually pick up the phone and call you.

You can also earn your future customer’s trust through:

  • The overall professionalism of your website (aesthetically pleasing logo, branding, design, and images)
  • The accreditations and awards you sprinkle throughout the page
  • Having your physical address and phone number in plain sight

Rental property owners want to see that your property management company is qualified and capable to handle their needs.

If they find any red-flags, they’ll start their research process all over again, but with your competition instead.

In today’s day and age, it takes no time to assess whether or not a business is as reputable as they say they are.

Bad reviews, especially those that go unanswered, can have long-lasting negative effects.

It is up to you to survey your online presence to make sure it conveys the quality and reliability of your services.

Need help with your online reputation? –> Click Here

4.    Give Property Owners Reason to Reach Out

At this point, all that’s left for you to do is to convince your potential clients to take action.

To seal the deal, you need to convince them to reach out to you NOW in order to learn more.

It is important to create a sense of urgency because more than 95% of your visitors will leave your website or landing page without taking action.

They typically leave for one of two reasons:

  • They’re too busy to call or fill out a form right at this moment
  • They want to do more research

The key is to use a compelling offer, matched with a sense of urgency and a cohesive call to action.

A compelling offer can take the shape of a free consultation call, a free month of management services or a free pdf pamphlet of information you think they would be interested in.

You can create a sense of urgency by giving a short window of opportunity to access the offer.

And when it comes to call to actions, you need something both simple and specific.

Grow Your Property Management Company Today


Locate your visitor’s motivation in clicking your button or signing up to your service and transmit your value to them clearly to get them to do so.

People get busy and you need to incentivize them to act on their impulse as soon as possible to keep the momentum of the interaction going.

5.    Stand Out From The Crowd

Lastly, you want to make sure that even if the property owner does leave your site to compare you to your competition, that your online presence surpasses theirs.

To do so you need to stay aware of what others in your area and industry are doing, and then market yourself better than the status quo.

One way to do so is to break down any last-minute obstacles or objections your site’s visitor might have.

Usually, these obstacles include price and guarantees.

For price, you can use reassuring statements like:

  • Offering Flat Fee Pricing! ($99/month)

When it comes to guarantees/warranties, simply explain briefly what’s included (and not included).

A few examples of guarantees are:

  • 30-Day Rental Guarantee – We’ll place a tenant within 30 days or we’ll work for free until we do.
  • Eight Month Tenant Guarantee – If the tenant breaks the lease within 8 months, we’ll place new tenants at no additional cost.
  • Eviction Guarantee – If we place the tenant, we guarantee you won’t incur the costs if an eviction takes place.

Then, if you want to take it a step further, consider adding the answers to an FAQ section somewhere on your page to ease any possible doubts.

Think of questions or objections that come up in your sales process for this section, as well as any information you want to add that didn’t fit on your other pages.

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The easier and more convenient you make it for your site’s audience, the more likely they will pick up the phone.

Having a phone number and form visible on your page is a must, but there are other options too:

  • You can test using live chat to see if people like to communicate that way.
  • You can also test using calendar applications like Calendly or ScheduleOnce so people can choose a time when they’ll be available for a callback.

Email and phone are no longer the only ways to communicate with customers.

You can unlock a whole flow of new leads by finding your audience’s preferred way to connect, amongst other ways to make your property management company stand out from the crowd.



These are the 5 easy steps that will guide you through your online audit.

Going through this plan will help make your website visitors convert to new leads for your property management company.

By addressing these problems head-on, I promise you’ll start to see a more steady, reliable flow of leads for your business!

The post Attract More Investment Property Owners: Evaluate Your Online Presence in 5 Easy Steps appeared first on Property Management Marketing Agency.

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Conventional forms of advertising and sales are slowly becoming much less effective.

If you’re not flexible enough to adapt to the new age of marketing, your company will be left behind.

Fortunately, I’ve created this article to show you an easier and more sustainable method of marketing that will forever transform the way you gain customers.

You’ll no longer need to spend your days’ cold calling or sending postcards to FRBO (for-rent-by-owner) listings.

(If you decide to continue these methods, this technique will also boost your success)

Would it be nice to build a machine that consistently helps you bring on additional properties to manage?

Would you like to have an automated process where rental property owners reach out to you to find out more information about your services?

If your answer to both questions is ‘YES!’, then continue reading.

The Boiler Room Problem

I want to share a recent story with you.

One of my friends owns a successful business. They generate a respectable annual revenue ($15M/year). They also sell a high-value product ($4k+ with margins in excess of 50%).

They are essentially a sales organization.

Their sales process works as follows:

Step 1) They purchase a large list of leads worth around $20,000.

Step 2) Their team makes cold calls to the purchased leads and attempt to arrange a demonstration.

Step 3) They have a dedicated team of ‘closers’ that sell the product.

While this strategy generates a considerable amount of revenue, their strategy faces an enormous roadblock: it is extremely challenging to have customers answer and stay on the phone to listen to what they have to say.

While this strategy does work, the process is extremely difficult and expensive. Each unsuccessful sales call that was dropped is a dollar down the drain.

When it comes to employees, it is evident that the employees have extremely low morale. Lots of employees that start end up quitting after a couple months. They may try as hard as they can to increase sales, however, if they can’t get a hold of someone to answer their call, they won’t be able to make a sale.

Because of the inefficiency and costs associated with this method, if they refuse to change their marketing strategy, it’s likely they’ll be left in the dust of their competitors.

Why This Strategy No Longer Works

How people make purchasing decisions has changed. How sales works has changed. Significantly.

1) Customers don’t like being sold to, they do research

Clients are now much more capable of making their own decisions. The internet has allowed consumers to do their own research. People won’t even go to a restaurant without looking up reviews.

They will look up reviews about your company before contacting you. Hell, they literally look up reviews about anything.

This floss on Amazon has over 1250 reviews alone!

Think about that for a second.

2) Consumers are absolutely SICK of ads

They’re tired of seeing ads everywhere they go. Take a look at these numbers:

  • 78% of adults over the age of 35 think there are too many ads.
  • 51% of adults aged 35 and older find the ads irrelevant to their interests.

So yeah, people HATE ads.

3) Consumers disregard everything.

They often don’t answer their phones. In general, they barely respond to messages – even from their friends!

(I have a hard time getting my own girlfriend to reply to a text message within a day)

So as a property management company how are you supposed to reach real estate investors in a world of overwhelming advertising?

The Answer to This Golden Question

Don’t advertise to them.

Help them!

Real estate investors and do-it-yourself landlords are constantly facing challenges. They don’t want to be bombarded with ads about your company’s service. They want to hear about how to solve their issues.

This concept is called Inbound Marketing. It’s time you start using it to grow your property management company TODAY.

Instead of pushing your service on them, Inbound Marketing is all about attracting your audience to your company’s service

Inbound Marketing revolves around creating educational content that helps real estate investors and DIY Landlords. By answering their questions and helping them solve their issues you’ll start building a relationship.

This relationship will help your company position itself as an authority, which will ultimately result in them trusting you. Once they trust you, they’ll become curious about how your company’s services can help them with their problems.

The property owner now likes you, knows you, and trusts you.

This makes it 10x easier to close the sale.

Do You Want Help Growing Your Property Management Business?


Here’s How To Put This Into Action

So now I’m going to get into clichés.

It’s all about ‘Quality Content’.

Before you press the X at the corner of your screen let me explain how to use Inbound marketing to grow your property management company.

When we break it down, it’s quite simple.

Step 1: Identify the most common problems that real estate investors and DIY landlords face.

Step 2: Create blog posts on your company website about the solutions to those problems

Step 3: Promote the articles through Facebook ads and your email list

Step 4: Your target market will see them, read them, and begin to view your company as an authority.

Step 5: They’ll become curious about your company’s services.

Step 6: They’ll join your email list or reach out to you to find out more information.

Step 7: Continue sending them awesome articles that answer their questions and solve their problems. In the articles make sure you give them the opportunity to contact you.

Step 8: Over time they’ll reach out to you

Step 9: Your Business Development Manager will have an easy sell because the lead already knows, likes, and trusts your company.

If you focus your efforts on this strategy rather than attending endless networking events and cold calling, you’ll have leads contacting YOU.

How To Get Started – Without Wasting Your Time

This strategy sounds very simple but there’s a catch:

You need to blog on a consistent basis.

Your blog will need to have content that educates your target audience.

Think of the main issues your customers face and write articles that solve these issues. After reading the articles they should walk away knowing how to solve their problems.

Over time, your website will begin to show up in your city when real estate investors and DIY landlords search for the answers to their questions.

When they visit your website, you’ll want to focus on getting them to subscribe to your company’s email list.

You can accomplish that by using free tools like PopUp Domination or Hellobar.

Once they’ve subscribed to your email list you can continue sending them content you’ve created and then give them a chance to reach out to you.

Need Help? – We’ve Got You Covered

The biggest problem is that most people don’t have the time or expertise to write quality content. You have more important things to do, like run your property management company.

It takes time to consistently publish quality articles and you also need to be a decent writer.

It’s for this reason we released our Content Creation Services.

At Upkeep Media we make it easy to implement Inbound Marketing. Our writers are experts in property management and will create high-quality articles for your blog on a consistent basis.

This content will help attract new customers to your business.

Click here to check out our Content Creation Services.

If you have any questions leave them in the comments!

The post The New Method of Marketing – and How To Use It To Grow Your Company appeared first on Property Management Marketing Agency.

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If you’re reading this article, there’s a good probability you’ve heard the saying “content is king”. Well, I’m here to tell you that this is a lie.

Content is not King when it comes to capturing online leads for your property management company.

Now before you freak out, I suggest you read the rest of this article to find out why I’m saying this and what the most important aspect is for your property management company when it comes to online leads.

If you were planning a dinner party, before you invite anyone over you would clean your house and make it look as appealing as possible.

Online is no different.

Before you start investing in marketing, spending hours writing content, and sending traffic to your website, it’s crucial to make sure it will convert that traffic into leads. 

Unfortunately, I see way too many property management companies that have a website so poorly designed that even they admit they wouldn’t hire their own company based off the look of their site.

Great design builds trust. Trust is and always will be why people buy things, online and offline.

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” -Zig Ziglar

In this article, I’m going to teach you exactly what principles you need to follow when designing your property management website so that it’s ready to convert visitors into leads.

Importance of Building a Well Designed Website

In a recent research study titled “Trust and Mistrust of Online Health Sites”, they set out to find out whether website design actually leads to more trust and sales in a company.

They observed women who were facing a risky health decision while searching online for advice for a month. All the women were interested in finding out more about their health issue and they all used the internet at a minimum of once per week.

The participants discussed their impressions of each website they visited. An overwhelming majority of comments were in regards to the design of the website.

In fact, 94% stated design as the factor for rejecting a specific website.

Starting to believe me when I say content isn’t king after all?

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Let’s take a look at another example demonstrating the importance of web design.

In April of 2017, a client of ours (we’ll keep their name out of the discussion for privacy purposes) was looking for help generating property management leads.

Before starting any type of marketing campaign we told him he would be better off investing in a new website before investing in a marketing campaign.

Here’s a look at the number of leads they received through their website 2 months before the redesign vs 2 months after the website redesign.

Before Website Redesign

After Website Redesign

Solely from redesigning their website, they saw a 133% increase in the number of leads (6 leads to 14 leads) that contacted them through their website.

If you’re going to convert your website’s traffic into quality leads, you need to gain their trust.

Now that you know that you understand the importance of good web design, doesn’t it seem foolish not to make some changes to your site?

To determine whether or not your property management website needs some design updates, continue reading.

There’s a number of website design principles your website should adopt. If your website hasn’t adopted all of them, it may be time to update it.

Here’s a number of website design principles that you should look to add on to your property management website.

6 Design Principles You Should Follow 1) Mobile-Friendly

This principle should be a no-brainer but you’d be surprised by the number of property management company websites we see that aren’t responsive on mobile devices. As of 2018, mobile traffic has surpassed desktop traffic. In fact, 63% of all website visitors are using a mobile phone.

If your website isn’t mobile responsive, you absolutely need to fix this as soon as possible. Otherwise, you’re missing out on a more than half your potential website traffic.

2) Social Proof

When you display case studies and testimonials from your happiest customers (tenants and owners), you’ll find that the quantity and quality of leads from your website will increase. You can easily achieve this by displaying reviews from Yelp, Google, or Facebook on your website.

Displaying reviews from people who have already used your company’s services will help your website’s visitors relate to those people. Remember, 88% of people trust reviews as much as personal recommendations.

Pro tip: If you can get an image of your clients’ face to go along with the reviews, even better.

3) Use Colors In Strategic Locations

When it comes to color, less is more. The fewer colors you use, the more you’ll be able to make specific sections stand out by using color.

When it comes to web design, white space is HIGHLY underrated. In a world of information overload, you want to be able to guide your website visitors to specific areas on your site through the use of color.

You should be using color only in specific sections where you want your users to take action. For instance, where you offer a Free Rental Analysis or a Free Ebook for Real Estate Investors. This will drastically help increase your conversion rate.

4) Make Contact Forms Simple

Did you know that when it comes to your website, the average human attention span is shorter than a goldfish’s?

Goldfish = 9 seconds

Humans = 8 seconds

Since you have such a small amount of time to capture someone’s attention online, you shouldn’t be wasting their valuable time asking for a ton of information on your website’s contact forms.

Try to keep the number of fields to 3 or 4 if possible. Whenever possible, keep your contact form fields to Name, Email, and Phone Number.

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5) Make Your Contact Info Visible

It shouldn’t take someone more than 2 seconds to locate your company’s phone number and email address on your website. You can do a test by asking 10 friends to look at your company website. Time how long it takes them to locate your email and phone number to see if your company information is easily accessible.

If it takes them longer than two seconds, fix that ASAP. Generally, we recommend including the phone number and email address in the header of your website.

6) Include Calls To Action

Every page on your site should have ONE Call-to-action (CTA). No more, no less.

The more choices you give your website’s visitors, the less likely they are to make a decision. If you have a page on your website that asks them to join your newsletter, obtain a free rental analysis and download your e-book, they probably won’t do any of them.

The only page on your website that needs multiple CTAs is your homepage. On your homepage, you should make it clear where tenants and owners should click to access their section of your website.

Let’s Look At The Numbers

If you’re updating your property management website out of the stone ages, do yourself a favor and hire a professional. Make sure you build a website that’s going to represent your brand and build trust in your company. Give your web designer this list of principles and make sure they follow them.

While it may seem expensive to hire a professional to build your website, the opportunity cost is far greater.

To drive this point home, let’s take a look at the numbers.

If your current website has 1,000 monthly website visitors and a conversion rate of 1%, that means you’re converting 10 visitors per month to leads.

Now if you’re able to fix your website and get a professional web design company to make you a  website that follows the principles discussed above, you should be able to bring your conversion rate to at least 2.35%.

At a conversion rate of 2.35%, those same 1,000 monthly visitors will generate 23 leads per month.

Without increasing your website’s traffic, you’ll now have nearly 130% more leads simply by improving your website’s design.

Using the figures above, let’s assume you’re able to close 20% of all leads your company receives via your website into new doors to manage.  This would result in your company adding an additional 2 doors per month solely due to having an improved web design.

Given that the average property management contract is worth approximately $3,000, doesn’t it sound crazy not to invest in a professional website for your company?

Want Help With Your Property Management Website?


If you’d like help designing a new website or fixing up your existing website to improve conversions, don’t hesitate to reach out to us at Upkeep Media. We work exclusively with the property management industry and have a TON of experience designing property management websites that are built to convert your visitors into paying clients.

The post 6 Web Design Principles You Need To Follow For Your Property Management Company appeared first on Property Management Marketing Agency.

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