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The short answer is NO. Live chat is a great tool, but not for MOST aesthetic practices.

Why not? Don’t we live in a world of instant gratification? Yes, that is true, but in this article, we’ll dive into why live chat is probably not the answer for your practice.

Imagine you are a prospective patient on your practice’s website for a moment. Wouldn’t it be convenient to simply type your question(s) into a live chat box and get the answer quickly?

YES! But this approach may shoot your lead generation efforts in the foot.

There is a certain path that a prospect must take to become a patient

Let’s walk through the patient awareness journey, which typically begins with a pain point. This can be a social media photo, TV ad, or some other “trigger” or self-realization. At this point, they become Pain Point (Problem) Aware.

Image from Marketing Funnel Automation

The prospect now knows they have a problem and it’s time to start looking for a solution. Here’s the typical path a prospect takes:

  • Research & due diligence, once Problem Aware
  • Becoming Solution Aware
  • Becoming Product (Provider) Aware
  • Comparison between related procedures and treatments; becoming Most Aware
  • Creating a LOGICAL CASE for moving forward and requesting a consultation

By allowing your prospective patients’ journey to begin and end by simply asking a question is allowing them to skip all of these critical steps. You are giving away all the answers without the prospective patient going through the path he or she needs to take to become a valid lead.

Patients who become aware of an issue aren’t ready to pay you, let alone take action. They follow a path.

Don’t get me wrong, I have nothing against live chat in general. Live chat is fantastic as a customer service tool and on e-commerce websites.

However, when the MAIN PURPOSE of your practice website is to convert cold and warm traffic to consultation requests, live chat can be conversion rate suicide.

Are there any situations where live chat makes sense for my aesthetic practice?

Some live chat solutions ask for the prospects name and email first. On the surface, this seems silly. If I, the prospect, want an immediate answer to my question, then why would I fill out the form to initiate a live chat?

That’s a great question for the prospect, but if you’re an aesthetic practice itching to try live chat it’s probably your “safest” introduction. Why? You’re still capturing the prospects information, just like a lead capture form.

So how is this different from a “standard” website form? That totally depends on your call to action. If your website forms all lead with a weak call to action, such as “Ask a Question,” then there’s really little difference.

However, if you emphasize the consultation as the call to action with all your web forms then you’re generating a more qualified lead. This is different from a live chat “opt-in.”

A live chat opt-in could push some prospects toward instant gratification and away from filling out a form that emphasizes the consultation. Not good.

Conversely, live chat opt-ins may also generate a weaker lead that isn’t quite ready for a consultation (so they never would have filled out your consultation form anyway), and that lead can enter an email sequence that nurtures the prospect via education and reputation building. Good.

Tip: if you’re going to test out live chat then make sure you utilize a seasoned salesperson, with aesthetics knowledge, to handle all the chat inquiries.

Take the Next Step

Are you running a dermatology, med spa, and plastic surgery center and interested in improving your lead generation strategy and tactics? Take the next step toward a new and improved way to generate more qualified leads and give us a ring at 877-673-7096 x2. You can also shoot us a note by filling out the form here.

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In late January, Google announced that it will “take over management” of ad campaigns unless you actively opt-out.

Google sent an email with the headline: “We’ll focus on your campaigns, so you can focus on your business.”

Here’s the message Google has been sending out:

What Exactly Does This Mean?

According to Google’s email, they’ll identify “key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text.” In other words, they can edit your keywords, bids, ads, and ad structure. Pretty much all aspects of your ads!

This isn’t really new as Google has offered automated settings in the past, such as smart bidding, which allows Google to adjust a bid for a certain keyword in order to “maximize for clicks” or “maximize for conversions.”

This is more comprehensive though.

So Does this New Automation Mean You Don’t Need an Agency Managing Your Ads?

Sure, if you wholeheartedly trust Google to do what’s best for your practice. At Turbo, we take a more cautious approach.

Google is looking out for itself first and foremost. They’re in business to make money, just like your practice. I’m not advocating that Google is untrustworthy, but I’m hesitant to hand over much of any control to a self-described “pilot program” that relies on an unknown algorithm.

That said, for some folks, this new automated ad management is great. I’ve outlined so positives and negatives below…

The Positives

If you’re a small “Mom and Pop” business and just getting into Google Ads you might find this refreshing. Everything is simplified. You can take a “hands-off” approach to your advertising and leave it on auto-pilot!

Now, if you’re a multi-million dollar aesthetic practice that’s willing to pay a hundred or two hundred dollars per qualified lead? I’d be a little hesitant, particularly because of the negatives…

The Negatives

Google claims it “doesn’t guarantee or promise any particular results from implementing these changes, including impact on your campaign performance, or spend” and all advertisers are still encouraged to “monitor your account regularly so you understand what’s happening and can make campaign adjustments.”

That’s two distinct claims.

First, Google can’t promise they’ll get you better results. Ok, that makes sense. No guarantees, right? That’s too much liability.

But did you catch the tail end of that claim: “including impact on your spend”???

Is Google saying they’ll potentially alter your budget? That’s scary, although Google also said “your budget won’t increase” in another message, so this is very ambiguous.

Second, you, the business owner, should still be making adjustments. Wait, what?! I thought this was on auto-pilot? Not quite…

Google also claims that some of their updates may have a negative impact on results, but you might be able to get a refund in that instance. Interesting…

Our Takeaway

Google has proven to be a solid medium for placing ads for aesthetic practices for many years, and if you’ve had success running your own ads why mess with that? In short, if what you’re doing now is working well then why tinker with it?

Google’s algorithm has more data than you, but are their goals aligned with yours? Does what “works best” for Google work best for your practice?

The lack of control, or ability to make your own strategic choices, is the most concerning. Granted, you can opt-out of this service, but who knows what Google has planned next?

Ultimately, diversification of your digital media buy is crucial. You don’t just invest in one stock, so why invest in just one ad medium?

Take Control of Your Media Buy and Google Ads 

Many Turbo clients, including dermatology, med spa, and plastic surgery centers have been seeing great results with digital advertising, and a media buy, with Turbo. If you’d like to learn more about improving your practice reputation or increasing your star ratings then give us a ring at 877-673-7096 x2. You can also shoot us a note by filling out the form here.

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Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say “patient retention” I simply mean the act of converting a previous patient into a repeat patient. 

It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. You maximize the yearly and lifetime value of that new patient by getting them to come back again and again.

The Value of Email Marketing for Non-Surgical Procedures

Aesthetic practices that rely on patients coming in with regularity, such as dermatologists, medical spas, and those who focus on non-surgical procedures can leverage email marketing to maximize the value of every new patient.

Patients who have come in for CoolSculpting may also be interested in new deals on Botox. Similarly, new Botox patients may be interested in other non-surgical facial treatments. There’s a lot of appeal to non-surgical procedures; they are cheaper and require less downtime or recovery time than surgical procedures and there are more and more treatments than ever.

This variety of new and better treatments gives patients more options, and these options are additional opportunities to upsell each new prospect who you convert into a patient. That’s where internal marketing tactics, such as social media marketing, and especially email marketing, come in handy.

Once a patient has come in for a treatment, had a great experience, and seen amazing results, converting them into a repeat patient is that much easier. It’s not uncommon for patients to come in for a non-surgical treatment every few weeks, if not more frequently. Email marketing keeps your practice top-of-mind, alerting these patients of your specials and incentivizing them to come in again.

Consider segmenting your email list to target patients and VIP patients based on how frequently they’ve come in and the procedures they’re interested in. These folks are the lifeblood of your practice so they should get the best offers from you.

The Conundrum for Plastic Surgeons Who Only Perform Surgery

Some plastic surgeons do a little Botox here or there simply because patients demand it, and others perform strictly surgical procedures.

Many cosmetic surgical procedures last decades so if you have liposuction, a facelift, or a breast reduction, chances are you won’t need to have that surgery again for a long time, if ever. A breast augmentation will likely require an implant replacement procedure, but not for 10-20 years, according to the FDA.

Additionally, many patients opt to combine procedures, such as a tummy tuck and breast augmentation/lift, also known as a mommy makeover, or a facelift and eyelid lift. This is convenient for the patient and it increases the value of the new patient. However, it reduces the need for that patient to come back to your practice.

Once a new surgical lead has been generated, they’ve come in for a consultation, committed to a procedure, and then had the procedure, you’ve maxed out the revenue you can generate from them, right? Possibly. However, that doesn’t mean that email marketing doesn’t have value for your practice.

So How Can My Surgery-Only Practice Use Email Marketing?

A plastic surgery practice that only does surgery should utilize email marketing in the following ways:

Review Generation: Reviews and before & afters are two of the most important factors that help push a prospect who has found your practice online into taking action. You can leverage email marketing to help build reviews.

I recommend a review generation software, such as Magic Rating, which functions similarly to an email marketing platform but is much more robust.

Capture Referrals: Turn your “promoters” – those who give you 5-star reviews or feedback – into referrers. You can strategically accomplish this by creating a feed, with a software such as Zapier, from your review software to your email marketing platform.

As these promoters are added to your email marketing system they’ll automatically receive a customized email marketing follow up sequence that politely asks them for referrals.

Done effectively, you can capture BOTH reviews and referrals from a single patient.

Top-of-Mind Marketing: Even patients who have come in for multiple surgeries, such as a mommy makeover, without expressing interest in anything else, may very well decide that they’d like another procedure in the next year or two.

Even if that former patient had a great experience, if you let two years or more, go by with no communication at all then that patient is much more likely to look elsewhere.

We all have a million things going on in our lives, which is why services that send you monthly or quarterly beauty products, razors, or Amazon products are so powerful. They simplify your life.

Why not simplify your patients’ lives and stay top-of-mind in case they decide to pursue surgery again in the future? That decision could be worth hundreds of thousands to your practice!

Take the Next Step Toward a More Sound Email Marketing Strategy

Many Turbo clients, including dermatology, med spa, and plastic surgery centers have been seeing great results with Turbo. If you’d like to learn more about improving your practice reputation or increasing your star ratings then give us a ring at 877-673-7096 x2. You can also shoot us a note by filling out the form here.

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The Turbo Medical Marketing team is excited to be getting settled in our new downtown Charleston office on historic Meeting St, as part of the Digital Corridor.

What is the Digital Corridor?

This new location was custom design by Turbo via the Digital Corridor, a non-profit organization whose goal is to attract, nurture and promote Charleston’s tech economy through a combination of technology-enabled initiatives and business incentives, private business support, and member-driven programming.

Some of the Turbo team in the lobby of the new Digital Corridor

In short, the Digital Corridor is part tech community, part incubator, part training organization, part networking group, and part hub for investors.

Turbo’s Relationship with the Digital Corridor

Turbo has been with the Digital Corridor since we established roots in Charleston in 2015. Our focus has been to add every member of the production team, including all Account Managers and Project Managers,  to the Charleston office.

The Digital Corridor has helped Turbo scale along the way, allowing us to move to new offices as we grew.

The New Office

As noted above, the new office was custom-design, meaning Turbo picked out the exact square footage of the office, placement of each work station, and even placement of each outlet and ethernet jack!

It is truly a unique space and one that’ll accommodate our future growth.

Plans for 2020

Despite this being a custom-design office, the current Digital Corridor location is actually a placeholder for the new location, which builders are working on now.

Renderings for new Digital Corridor location

In early January of 2019, the city of Charleston approved the development of the “Charleston Tech Center,” where the Digital Corridor will be located sometime in 2020.

Turbo has big plans for future growth, and we’ve noted some of our plans for 2019 in this blog.

Want to Work With Turbo? Take the Next Step and Contact Us

Many Turbo clients, including dermatology, med spa, and plastic surgery centers have been seeing great results with Turbo. If you’d like to learn more about improving your practice reputation or increasing your star ratings then give us a ring at 877-673-7096 x2. You can also shoot us a note by filling out the form here.

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We’re excited to announce that Turbo has redesigned another website for a new medical spa client! This latest re-design project was for Renew MD, located in Reno, NV. The practice has serving patients throughout the Reno metro since 2003.

Renew came to Turbo in 2018 looking for help with both their website and marketing. Their old website was very outdated, and while they’d started on a new website in the past, they felt it was going in the wrong direction and wanted Turbo to take over.

Renew wanted to update and improve the overall look and feel of the website, as well as improve the user experience to increase leads and new patients coming to the site.

The old website was definitely in need of an upgrade as it had a distracting background, a “boxed in” feel, very thin content, and no conversion elements. Renew’s team wanted the site to have a complete makeover with a new, modern style that demonstrated the class and expertise of their practice. For how outdated the old design was, it had some mobile functionality, but it needed an improved interface to help with mobile conversions.

While we kept the logo the same, due to it being on every piece of collateral Renew had, we suggested a shift in colors. The old site was overwhelmingly green, and we wanted to tone down the colors to provide a clean look that better suited the practice’s image.

We added more content, improved the page layout, added more images, enhanced the calls to action, as well as created a more user-friendly mobile interface. You can click here to visit the new website.

Here are some of the features of the new website:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the improvements in the after photos below. In addition to toning down the colors used by working in light greys, purples, and greens, we improved the navigation and made the services offered more prominent on the homepage. We also added more conversion elements to encourage visitors to schedule an appointment.

Click or Tap to Enlarge Image

The copy on the old site was thin in many places. Additionally, some of the procedures were lumped onto a single page, so they need to be separated. We ensured each procedure had its own page, and on each new page, we improved the layout and call to action.

We made sure that each page had lead capture forms that stood out, as well as before & after images, links to the gallery, and testimonials in the sidebar to help with the practice’s social proof.

Click or Tap to Enlarge Image

One of the main objectives of the website re-design was to improve the mobile design and mobile-responsiveness of the website. The previous website was mobile responsive, but we wanted to improve the mobile layout by making it less busy and easier to navigate and contact the practice.

We implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.

Click or Tap to Enlarge Image

If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

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2018 was a huge year for Turbo. We’re on pace to grow 30-40% for the third straight year, and we’ve added a few key members to our team. In this article, we’ll recap some of our accomplishments from 2018 and some of our plans for 2019.

New Team Members

We added Sarah Smith in February, who began as our Junior Project Manager and took over as Project Manager to start 2019. We also added Charlie Baliman, a Junior Account Manager, in October. Our copywriting and development teams have also grown this past year, which is exciting. Our goal is to add two additional Junior Account Managers and one additional Junior Project Manager by Q2 of 2019.

New Technology in 2018

On top of human capital, there’s also been an expansion in our service offering and technology. Here’s a breakdown of all the new features and technologies we upgraded or introduced in 2018:

  • introduced Phone Tag for advanced call tracking
  • introduced Turbo Mail for cutting-edge email marketing
  • updated Photo Gallery version 2: our new version increased the category image size, added calls to action on the case pages, improved the mobile filters, improved the SEO knowledge, and an enhanced case page and image view slider.
  • new Magic Rating features: our review software now has an improved interface and tagging, 1st and 3rd party filter on the embedded reviews widget, and a new review “pop up”
  • launched Turbo Re-Marketing program
  • additional technical upgrades: upgraded all websites to php7.2, which enhances the coding and security capabilities
  • free websites for life for new clients!
What’s Coming in 2019?
  • Lead Accelerator program: new marketing package we’re releasing that is geared toward new practices or those just getting into digital marketing. The monthly fee will be low and it will only focus on generating leads through Media Buy. Stay tuned for more information in the coming months
  • new Photo Gallery version 3: building off of the upgrades from version 2
  • integration with Magic Rating and Turbo Mail: the goal is to help practices better segment their email marketing lists by focusing, to start, on their influencers (those who rate the practice as a 9/10 or 10/10). The idea from there is to run into campaigns to these patients to re-engage them and generate referrals
  • new Magic Rating features: new features are currently ‘in the works’ right now; stay tuned for details
  • Google Data Studio: we’ve already started sending out reports using this amazing new tool, which helps us create easy-to-read, customized layouts that automatically pull in data from both Google Analytics and Google Ads

We expect to double the size of our production team in 2019 to handle our company growth, and with that will mean improved training, processes, and technology. That will result in superior customer service and the best results in the aesthetics industry.

Currently, with no website development fees, free websites for life, and the most comprehensive digital marketing services Turbo has set itself apart from all other digital marketing agencies. That said, we’re taking it to an entirely different level in 2019!

Take the Next Step Toward Growing Your Aesthetic Practice

We can help! Many Turbo clients, including dermatology, med spa, and plastic surgery centers have been seeing great results with Turbo. If you’d like to learn more about improving your practice reputation or increasing your star ratings then give us a ring at 877-673-7096 x2. You can also shoot us a note by filling out the form here.

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We’ve recently completed a website re-design for our client The Langdon Center for Laser & Cosmetic Surgery. Dr. Langdon is a Board-Certified Dermatologist and Cosmetic Surgeon located in Guilford, CT, serving patients throughout the Guilford and New Haven areas.

Turbo has worked with Dr. Langdon and his practice since July 2015, so we were excited to give his website a new, clean look. We wanted to keep their current branding, but improve the experience for their potential patients by making the site as easy to use as possible. The old site was good, but it was time for an upgrade.

Our goal was to up re-design the website to update the imagery and photo gallery, improve the procedure page layout, graphically improve the mobile interface, and add more calls to action. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • Upgraded Turbo photo gallery
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the improvements in the after photos below. We wanted to maintain the branding, but tone down the amount of orange on the new site, letting the images help each page “pop” rather than the bright colors.

We updated the main calls to action on the home page, as well as the visual links to each of the main categories of procedures.

Click or Tap to Enlarge

We applied the newer elements to the inner pages as well, most notably including stronger calls to action in the headers through ‘Request a Consultation’ buttons. We also added a stronger call to action within the copy to help drive prospects to take action, even if they hadn’t read the entire page.

Lastly, we made the sidebar more prominent, with a background color, which helps draw visitors’ eyes to the gallery, related procedures, and a contact form on every page of the website.

Click or Tap to Enlarge

Our goal with the mobile responsiveness of the new site was to tweak the graphics and layout to improve the user experience. The old site utilized our sticky footer plugin, so the primary calls to action were already in place.

However, like the desktop site, the images and content on each page needed to be tweaked. We enhanced the format of the mobile site to display the main procedures right away, without having to scroll much at all. We also slightly condensed the mobile menu.

Click or Tap to Enlarge

If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

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We’re excited to announce that Turbo has launched another website for a new client! This latest re-design project was for Skinatomy Laser Clinic, a laser aesthetic services clinic with two locations in Mississauga and Toronto, Ontario in Canada. The practice has been serving patients in the Toronto metro since 2008.

Skinatomy came to Turbo in the Summer of 2018 looking for help with both website and marketing. They felt that their site was not reflective of the practice itself, and needed a more updated, medical-looking site to draw in new patients. We wanted to update and improve the overall look and feel of the website, as well as enhance SEO and conversion elements that would bring more leads and patients to the practice.

The old website was a bit overcrowded with imagery, had outdated content, and it lacked conversion elements. Skinatomy wanted the site to reflect their branding in a new, modern, more medical style. Additionally, the old site had mobile functionality, but it was extremely busy and needed an improved interface for mobile users.

Using their current branding, we updated the site to provide a clean, professional look that reflected the practice well without sacrificing visuals. We added and improved the content; improved images; enhanced the calls to action; as well as created a more user-friendly mobile interface. You can click here to visit the new website.

Here are some of the features of the new website:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the improvements in the after photos below. We maintained their current branding throughout the new website, but made it much more visually appealing with a modernized design. We switched from tiny, busy images spread throughout to strategically-placed big, bold images.

We enhanced the navigation and made the areas of treatment more prominent on the homepage. By splitting the procedures into Face and Body instead of just Services, patients can now more easily find which treatment may be best for them. We also added more conversion elements to encourage visitors to schedule an appointment.

Click or Tap to Enlarge Image

The copy on the old site was not bad, but it was thin in some areas and needed to be reorganized and bulked up on several pages. We took the current content, added more information where needed, and reorganized the pages to provide the best possible information for prospective patients. This, along with the new menu layout, dramatically improved the website user-friendliness.

We also ensured each page had prominent conversion elements, something lacking from the old site. We added lead capture forms, before & after images, links to the gallery and testimonials to the sidebar to help with the website’s social proof.

Click or Tap to Enlarge Image

One of the main objectives of the website re-design was to improve the mobile design and mobile-responsiveness of the website. The previous website had mobile optimization, but it was busy and difficult to navigate. Our goal was to make some adjustments to provide a better user experience, as well as ensuring the conversion elements were mobile compatible.

We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.

Click or Tap to Enlarge Image

If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

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We’re excited to have recently completed a website re-design for our new client New York Skin & Vein. Lead by board-certified varicose vein specialist and dermatologist Eric Dohner, MD, ABVLM, New York Skin & Vein has five locations serving Binghamton, Oneonta, Norwich, Hamilton and Walton, New York.

Dr. Dohner came to Turbo in 2018 in need of website and marketing assistance. He was looking to help grow the exposure of the practice, generate more leads, and improve the look and feel of his website.

The old website was outdated and lacked some user-friendly elements. There was clutter on many of the pages, and it lacked an updated design that would draw in new patients. There was also not enough imagery and stronger calls to action were needed throughout the site. We also wanted to create a user-friendly mobile interface for patients. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • Turbo photo gallery
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the improvements in the after photos below. The old website wasn’t in terrible shape, and we kept the branding similar, but as mentioned earlier, the design was outdated and needed improvement. We brought out the brand colors in the new design, creating a sleek, updated look. We enhanced the navigation and improved the homepage visuals on the services offered directly on the homepage. We also added more conversion elements to encourage visitors to schedule an appointment.

Click or Tap to Enlarge Image

The inner pages were extremely broken up, required lots of clicking to access procedure pages. They also lacked visual intrigue and calls to action. We created a more visually-appealing design that draws perspective patients in with more images, a cleaner layout and ease of navigation to external pages, such as the photo gallery and testimonials. Not only did we need to rewrite and reformat several pages, but we needed to ensure each page had prominent conversion elements. We added lead capture forms, before & after images, links to the gallery and testimonials to the sidebar to help with the website’s social proof.

Click or Tap to Enlarge Image

Our primary goal with the mobile responsiveness of the new site was to improve the menu layout and calls to action. As you can see, the main pages were not optimized for mobile. They had a mobile menu, but like the main navigation, it needed some reorganization. The new menu allows more functionality and ensures that all navigation pages can be reached on any device. We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.

Click or Tap to Enlarge Image

If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

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We’re excited to have recently completed a website re-design for our client Trilogy Medical & Aesthetics. Lead by physician and surgeon Jeff Lester, DO, Trilogy has three offices located in Campbell, Santa Cruz and Watsonville, California.

Dr. Lester and his team have been microsite clients of Turbo since December 2017, but decided to come on as a full client to improve their main site and marketing tactics. He was looking to help grow the exposure of the practice, generate more leads, and improve the look and feel of the website.

The old website was outdated, in need of some improved branding and lacked some user-friendly elements. The site pages were cluttered, it did not focus on the areas of the practice in need of growth, and utilized a very templated look. We also wanted to improve the calls to action and create a more user-friendly mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the improvements in the after photos below. As mentioned earlier, the design was outdated and needed improvement. We also had new branding colors that needed to be implemented onto the new site. We brought out the new brand colors in the new design, and worked to create a sleek, updated look for Trilogy. Additionally, we added more conversion elements, images and information to the home page.

Click or Tap to Enlarge Image 

The inner pages were busy and lacked visual intrigue. We created a more visually-appealing design that draws perspective patients in with more images, a cleaner layout and ease of navigation to external pages. We also added new pages and rearranged the menu, which dramatically improved website SEO and the navigation. We also needed to ensure each page had prominent conversion elements. We added lead capture forms, before & after images, links to the gallery and testimonials to the sidebar to help with the website’s social proof.

Click or Tap to Enlarge Image

One of our main goals in this redesign was to improve the mobile design and mobile-responsiveness of the website. While the website had some mobile-friendly elements, it was bulky and some text and images were difficult to read on mobile devices. The new website offered a fully mobile-responsive design, with an easy to access mobile menu and images ideal for mobile viewers. We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.

Click or Tap to Enlarge Image 

If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

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