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In today’s era, where practically every business is online, just having an online presence is not enough. Studies have shown that roughly 96 percent of the visitors on your site are not even ready to buy a product.

This is where retargeting can help. It just ties up the loose ends of an online strategy and helps the customers move deeper into the sales funnel towards successful conversion. Facebook is a platform that is brimming with customers. It is that one spot where the whole world is logged in, at some point in time or another.

Cashing in on this sea of customers will definitely fetch your business a lot of revenue. If not anything, you will end up generating leads which will come in handy in the long run. All you got to actually get down to doing is just offer what they like.

But for that to happen, you have to cater to a whole different spectrum of consumers. Only then you can get some interesting bids to go for. You have to retarget accordingly, in order to actually benefit from your retargeting tactics.

There are many companies out there using retargeting strategies and benefiting from it. These companies use the right bait, and lure in the customers who have not paid heed in the first attempt. If you are inclined enough to get only the best of services for your business, consider hiring our team of expert social media consultants who carve to provide awesome social retargeting solutions.

Just because something did not work out once, does not mean it won’t work for you again. A calculated attempt carries a higher chance of working out for you.

But to put effective retargeting in action, you need to properly understand what Retargeting on Facebook is.

What Is Retargeting?

Retargeting on Facebook basically is you, as a brand, attempting to place relevant ads before website visitors who did not convert on their initial visit to your site. What helps in doing this is this marvellous little thing called “cookies”.

Delicious as they may sound, they are informational tidbits that are placed on customer’s browsers when they visit a site. This cookie, quite like its literal self, lures in businesses to virtually follow a customer even when they visit other sites.

If you, as a customer, have seen an ad of a product your previously checked online popping up on a different site, then it is the doing of a cookie; not a ghastly endeavor.

Targeting therefore, helps brands loop back their customers if they could not convert them in the first attempt. It is like a second attempt, and a calculated attempt, the odds of it working out are still higher than the first attempt you make.

If you are interested in getting some tips regarding retargeting your Facebook ads, here’s what may help.

Essential tips for retargeting Facebook ads

1) Specific visitors, specific ads

There is diversity in content consumers as well. You might have a wide range of content consumers consuming different content on your site itself. Knowing that there exists so much of diversity, why would you show everyone the same, generic ad?

The obvious course of events to satiate content needs of a diverse group of consumers is to segment your content. You can do this based on the topics of the pages your visitors most often visit.

Basically, it is showing your audiences just what they would like seeing. An example of this would be CrazyLister that segments its readers on the basis of the topic they choose to read.

If they choose a topic about how to increase sales on eBay, they may even get directed to a page that speaks more about eBay sales and more insights on those.

2) Retarget those visitors who showed interest in learning

There are various types of visitors on your site. While some visit for some seconds and leave, there are some that browse through your site for a while, and make no purchase.

These are the kinds of visitors who visited wanting to learn more. And technically, those are worth a bid.

To lure in such “learners” you can have dedicated pages that may help them gain access to information faster. A lucid “about us” page, or “more information” tab goes down a long way in satiating their hunger for more information.

When you have a lot to offer, you should put it out to those consume that sort of content. It basically goes as per the ideology “giving them what they want.” Once your customer is happy and knows that you offer what they are exactly looking for, chances are they might actually convert into potent customers who opt for your services.

3) Fetch back those visitors who enquired about prices

You may have noticed that a certain sect of your visitors have visited your pricing page. There may not be as many conversions as the number of visitors on that page. However, these are the customers you can retarget.

The central idea behind this is that people, who are visiting your site to check out pricing, are most likely to be potential customers. You have to ensure that such people do not miss out on being retargeted.

The fact is, people who check out prices are almost willing to buy something, but maybe the affordability was an issue. If you retarget them, preferably with an offer or discount, you might just effectively win them over. You would generate a lot of users even from outside of your intended domain.

4) Reach out to customers who almost signed up, but did not eventually

There also happens to be a bunch of customers who sometimes almost sign up for a service, but then turn back at the last moment. The very fact that the customers almost hit “sign up” means that they just need one small push this time around.

The good thing about retargeting these customers is that you would not have to try all that hard. Trying to coax them into signing up for you would be easy. Using hints like, “Haven’t signed up yet? Do it now” go a long way in pushing customers to buy or signing up for what you offer.

Creative ads are better than just visually appeasing ads. If you could not convert customers to sign up for your services before, try something a bit more creative this time around, and the charm might just work.

5) Get back to those who searched for your product

Customers are sometimes intrigued by the products you offer, but sometimes they don’t end up buying it. It may appear to be tricky, but then all you have to do is just segment your visitors based on the products the customers are frequently searching for.

If they see an ad that is relevant they are likely to be reminded of their prior experience they had with you. And with that, they might just be pushed to finally buy the product they were ideally aiming for.

6) Don’t be pushy. Timing is everything

Quite often, people overlook the time aspect. It is easy to focus on where people visited site. But it also matters when people visited your site. Bearing that in mind, you have to keep an eye out for “hot” visitors – ideally, they are customers who have recently visited your site.

if you spend too much of your resources gaining back “cold” customers, who have been on your site a long time ago, chances are, you might be starting from scratch.

Keeping a track of these hot visitors will go a long way, as your prior attempts to win them over would still be fresh in their minds. Frequency is important. How often you get in front of your customers without appearing too pushy is the key here. There is no point in wasting resources over some people who have long forgotten your site.

7) Don’t pay heed to irrelevant users

Retargeting people who are not going to surmount to much of your sales is actually a loss endeavour. You got to exclude those irrelevant audiences who hold a very chance of converting into something profitable.

The hard truth of websites is that not everyone is going to like what you offer. Wasting your resources on people who are adamant on not signing up for your services is a waste of time and efforts. This time and effort could be invested into something more productive, like getting more customers who are actually interested.

No matter how hard you try, people who don’t want your services will not opt for it. Another pointer to keep in mind is to not retarget those people who spent very little time on your site. That is because they would not like the products.

So your efforts are misplaced if you keep trying to win over someone who just does not like what you are offering.

8) Retarget within a short span of time

Time is of the essence when you are looking to retarget Facebook audiences. If you spend too much time waiting, then you might end up losing the recall factor among the audience, which would not go so well in your favour.

Retargeting through Facebook ads should ideally happen within 10-15 days after someone visited your site. During that period, there has to be several small and subtle rebuttals, so that a regular reminder is provided.

You cannot afford to be pushy. This will work negatively for you, and the customer might just grow sick of it. An important tip here is though about half of all web traffic is generated through mobile devices; only 20 percent of transactions take place on mobile devices.

It is not aggressive and pushy if you go about it subtly. You have to drop subtle hints, or even reach out with a quick discount or offer.

9) Retarget on the basis of Google or Bing searches

You got to set your hook in the seas that matter. Going for the big fishes would only happen if you search for them in the right place. Mostly, people log onto Facebook through Google or Bing as they are the most popular search engines currently.

Retargeting through these search engines will help you garner a good amount of conversion. You got to retarget on popular search engines that will actually offer you something in return.

Other smaller search engines are easier to run analytics on, but they won’t be as productive. In the end, you have to direct your time and resources to something that counts.

When you have searched for a product online on only one browser, you will find ads of it on the next website you visit. That is because the cookies are stored on specific browsers, and that is usually what businesses usually re-target.

Final thoughts

Retargeting is effective only if it is done right. These above tips are not all-comprehensive. But they are still enough to help you get your act right. When you re-target with the right strategy on Facebook, the chances of it working out in your favor are more.

Businesses make more progress when most of the audiences convert into potential buyers. Retargeting helps increase conversion rates, and consequently even increase sales. This is ideally what contributes to businesses doing well.

Statistics suggest that retargeting ads are 76 percent more likely to be clicked on than regular old displays. Sticking to generic ads time and again won’t get you anything new. In order to get more people, you have to offer newer ads that impress a wider range of people.

The right strategy is to go about it in a calculated manner. And to not be disheartened if it did not work out in the first try. Be creative, try newer things, post out newer and more creative ads, and you will see a greater number of people reaching out to you.

Sales will exponentially increase and isn’t it the whole point of an online business overall? When the sales go higher, in the end, you have more space to let out creativity. This will eventually help you gain more customers, and the business will thrive more than you expected it to. Such are the perks of retargeting on Facebook.

The post 9 Prominent Tips You Should Consider For Facebook Retargeting Ads appeared first on Digital Marketing Agency - TIS India Blog.

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In today’s era, where practically every business is online, just having an online presence is not enough. Studies have shown that roughly 96 per cent of the visitors on your site are not even ready to buy a product.

This is where retargeting can help. It just ties up the loose ends of an online strategy and helps the customers move deeper into the sales funnel towards successful conversion. Facebook is a platform that is brimming with customers. It is that one spot where the whole world is logged in, at some point in time or another.

Cashing in on this sea of customers will definitely fetch your business a lot of revenue. If not anything, you will end up generating leads which will come in handy in the long run. All you got to actually get down to doing is just offer what they like.

But for that to happen, you have to cater to a whole different spectrum of consumers. Only then you can get some interesting bids to go for. You have to retarget accordingly, in order to actually benefit from your retargeting tactics.

There are many companies out there using retargeting strategies and benefiting from it. These companies use the right bait, and lure in the customers who have not paid heed in the first attempt. If you are inclined enough to get only the best of services for your business, consider hiring our team of expert social media consultants who carve to provide awesome social retargeting solutions.

Just because something did not work out once, does not mean it won’t work for you again. A calculated attempt carries a higher chance of working out for you.

But to put effective retargeting in action, you need to properly understand what Retargeting on Facebook is.

What Is Retargeting?

Retargeting on Facebook basically is you, as a brand, attempting to place relevant ads before website visitors who did not convert on their initial visit to your site. What helps in doing this is this marvellous little thing called “cookies”.

Delicious as they may sound, they are informational tidbits that are placed on customer’s browsers when they visit a site. This cookie, quite like its literal self, lures in businesses to virtually follow a customer even when they visit other sites.

If you, as a customer, have seen an ad of a product your previously checked online popping up on a different site, then it is the doing of a cookie; not a ghastly endeavor.

Targeting therefore, helps brands loop back their customers if they could not convert them in the first attempt. It is like a second attempt, and a calculated attempt, the odds of it working out are still higher than the first attempt you make.

If you are interested in getting some tips regarding retargeting your Facebook ads, here’s what may help.

Essential tips for retargeting Facebook ads

1) Specific visitors, specific ads

There is diversity in content consumers as well. You might have a wide range of content consumers consuming different content on your site itself. Knowing that there exists so much of diversity, why would you show everyone the same, generic ad?

The obvious course of events to satiate content needs of a diverse group of consumers is to segment your content. You can do this based on the topics of the pages your visitors most often visit.

Basically, it is showing your audiences just what they would like seeing. An example of this would be CrazyLister that segments its readers on the basis of the topic they choose to read.

If they choose a topic about how to increase sales on eBay, they may even get directed to a page that speaks more about eBay sales and more insights on those.

2) Retarget those visitors who showed interest in learning

There are various types of visitors on your site. While some visit for some seconds and leave, there are some that browse through your site for a while, and make no purchase.

These are the kinds of visitors who visited wanting to learn more. And technically, those are worth a bid.

To lure in such “learners” you can have dedicated pages that may help them gain access to information faster. A lucid “about us” page, or “more information” tab goes down a long way in satiating their hunger for more information.

When you have a lot to offer, you should put it out to those consume that sort of content. It basically goes as per the ideology “giving them what they want.” Once your customer is happy and knows that you offer what they are exactly looking for, chances are they might actually convert into potent customers who opt for your services.

3) Fetch back those visitors who enquired about prices

You may have noticed that a certain sect of your visitors have visited your pricing page. There may not be as many conversions as the number of visitors on that page. However, these are the customers you can retarget.

The central idea behind this is that people, who are visiting your site to check out pricing, are most likely to be potential customers. You have to ensure that such people do not miss out on being retargeted.

The fact is, people who check out prices are almost willing to buy something, but maybe the affordability was an issue. If you retarget them, preferably with an offer or discount, you might just effectively win them over. You would generate a lot of users even from outside of your intended domain.

4) Reach out to customers who almost signed up, but did not eventually

There also happens to be a bunch of customers who sometimes almost sign up for a service, but then turn back at the last moment. The very fact that the customers almost hit “sign up” means that they just need one small push this time around.

The good thing about retargeting these customers is that you would not have to try all that hard. Trying to coax them into signing up for you would be easy. Using hints like, “Haven’t signed up yet? Do it now” go a long way in pushing customers to buy or signing up for what you offer.

Creative ads are better than just visually appeasing ads. If you could not convert customers to sign up for your services before, try something a bit more creative this time around, and the charm might just work.

5) Get back to those who searched for your product

Customers are sometimes intrigued by the products you offer, but sometimes they don’t end up buying it. It may appear to be tricky, but then all you have to do is just segment your visitors based on the products the customers are frequently searching for.

If they see an ad that is relevant they are likely to be reminded of their prior experience they had with you. And with that, they might just be pushed to finally buy the product they were ideally aiming for.

6) Don’t be pushy. Timing is everything

Quite often, people overlook the time aspect. It is easy to focus on where people visited site. But it also matters when people visited your site. Bearing that in mind, you have to keep an eye out for “hot” visitors – ideally, they are customers who have recently visited your site.

if you spend too much of your resources gaining back “cold” customers, who have been on your site a long time ago, chances are, you might be starting from scratch.

Keeping a track of these hot visitors will go a long way, as your prior attempts to win them over would still be fresh in their minds. Frequency is important. How often you get in front of your customers without appearing too pushy is the key here. There is no point in wasting resources over some people who have long forgotten your site.

7) Don’t pay heed to irrelevant users

Retargeting people who are not going to surmount to much of your sales is actually a loss endeavour. You got to exclude those irrelevant audiences who hold a very chance of converting into something profitable.

The hard truth of websites is that not everyone is going to like what you offer. Wasting your resources on people who are adamant on not signing up for your services is a waste of time and efforts. This time and effort could be invested into something more productive, like getting more customers who are actually interested.

No matter how hard you try, people who don’t want your services will not opt for it. Another pointer to keep in mind is to not retarget those people who spent very little time on your site. That is because they would not like the products.

So your efforts are misplaced if you keep trying to win over someone who just does not like what you are offering.

8) Retarget within a short span of time

Time is of the essence when you are looking to retarget Facebook audiences. If you spend too much time waiting, then you might end up losing the recall factor among the audience, which would not go so well in your favour.

Retargeting through Facebook ads should ideally happen within 10-15 days after someone visited your site. During that period, there has to be several small and subtle rebuttals, so that a regular reminder is provided.

You cannot afford to be pushy. This will work negatively for you, and the customer might just grow sick of it. An important tip here is though about half of all web traffic is generated through mobile devices; only 20 per cent of transactions take place on mobile devices.

It is not aggressive and pushy if you go about it subtly. You have to drop subtle hints, or even reach out with a quick discount or offer.

9) Retarget on the basis of Google or Bing searches

You got to set your hook in the seas that matter. Going for the big fishes would only happen if you search for them in the right place. Mostly, people log onto Facebook through Google or Bing as they are the most popular search engines currently.

Retargeting through these search engines will help you garner a good amount of conversion. You got to retarget on popular search engines that will actually offer you something in return.

Other smaller search engines are easier to run analytics on, but they won’t be as productive. In the end, you have to direct your time and resources to something that counts.

When you have searched for a product online on only one browser, you will find ads of it on the next website you visit. That is because the cookies are stored on specific browsers, and that is usually what businesses usually re-target.

Final thoughts

Retargeting is effective only if it is done right. These above tips are not all-comprehensive. But they are still enough to help you get your act right. When you re-target with the right strategy on Facebook, the chances of it working out in your favor are more.

Businesses make more progress when most of the audiences convert into potential buyers. Retargeting helps increase conversion rates, and consequently even increase sales. This is ideally what contributes to businesses doing well.

Statistics suggest that retargeting ads are 76 per cent more likely to be clicked on than regular old displays. Sticking to generic ads time and again won’t get you anything new. In order to get more people, you have to offer newer ads that impress a wider range of people.

The right strategy is to go about it in a calculated manner. And to not be disheartened if it did not work out in the first try. Be creative, try newer things, post out newer and more creative ads, and you will see a greater number of people reaching out to you.

Sales will exponentially increase and isn’t it the whole point of an online business overall? When the sales go higher, in the end, you have more space to let out creativity. This will eventually help you gain more customers, and the business will thrive more than you expected it to. Such are the perks of retargeting on Facebook.

The post 9 Prominent Tips You Should Consider For Facebook Retargeting Ads appeared first on Digital Marketing Agency - TIS India Blog.

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First impression always counts. In case of online businesses, it matters more than anything else, because there is an absence of face to face interaction. Hence the first impression in the form of a great website can go a long way in getting traction online and help engage with the targeted audience.

Every time when a new visitor visits your website’s homepage, your business needs to create an indelible impression on the visitor’s mind. Today’s online user will do a detailed analysis and establish an opinion of your brand, and determine if you are worth getting to know further, and doing business with.

Why a riveting home page matters?

The homepage of the website is the front door to all the catchy details that build up the rest of your website. It becomes a blueprint for every successful business and converts visitors into customers. So don’t you think should it be as remarkable as possible?

In this blog, we will share 13 key elements every homepage should have to create the right first impression.
Before heading towards important elements, let’s first understand the primal purpose of your website.

There is no doubt that different kinds of websites have a different purpose depending on the intended audience is. Some websites are informative while some are entertainment websites.

But at the end, the main intention of any website is to convert visitors into consumers, build trust, educate visitors about their business, build a long-lasting relationship with existing clients, and to do branding of their business.

Let’s see the quick overview of the purposes:

1) Get Found
Your website layout and content must be optimized for search. It will help visitors to find you online easily.

2) Build Credibility
Your website is the most important element for building trust. When any visitor arrives at your website, your website should work the way your visitor expect it to work.

3) Instruct
Your website should teach people how to be acquainted with what their issues and challenges actually are.

4) Inform
Your website’s one of the main intentions should be to inform visitors how you can solve their problems.

5) Cultivate
People require visiting your website often times before making a purchase. So try to capture the email address of your visitors and create valuable content that is significant to their stage in the consumer journey. It will help you to nurture them through to the sale.

6) Convert
It is the main objective of your website. A conversion can come from many things like when a visitor subscribe to a newsletter, make a call to you, to do a product or service purchase from your website. You should keep in mind this objective during the designing and development of your website’s homepage to assist guide the journey.

To achieve all these targets your website must be as attractive as it is possible.

What are the primal things/elements your Homepage needs?

As per the studies, it takes only 0.05 seconds for users to build an opinion about your business and website. So you just have only 50 milliseconds to make a good impression and keep them engaged on your website. So use the following key elements wisely to create an attractive layout for your website.

Let’s look at all these elements one by one.

1. Clear and Simple Headline and Sub-headline
  • Your website should convey what your business is offering to customers within 3 seconds. Keep your headline and sub-headline simple, catchy, and clear.
  • Always keep in mind you will never get a second chance to make a first impression. So keep a good and interesting headline. It can grab the visitor’s attention and can drag them throughout into your site.
    For instance, ‘Google Drive’ headline is very simple but powerful. “A safe place for all your files”.
  • If you want to optimize your headlines and text for mobile and want to give a better experience then make use of larger fonts at least 22px.
  • Podio’s sub-headline is another great example. Its sub-headline is also attention-grabbing and engaging: “Try the customizable work management solution leaders trust and employees love working on”.
2. Give Your Word
  • You should include something on your website that demonstrates that you understand your visitors and the challenges they face.
  • It is, in reality, a trust factor. You need to make them a promise that will solve their problems.
  • By including promise text and sub-promise text you can establish trust and credibility.
  • For example, you can go through Neil Patel’s website. Where he has included 2 simple lines which establish credibility and trust: “Learn why your competitors rank so high and how you can outrank them”. “Type in your competitor’s domain below and I’ll show you how to beat them”.
3. Prominent Calls-to-action ( Primary and Secondary Call-to-actions)
  • When a visitor arrives on your website’s homepage, make it clear what action you want them to take next.
  • There must be a top-of-the-funnel (primary) and bottom-of-the-funnel (secondary) action on your website’s homepage.
  • If you include your call to action located at the top part of your homepage that is visible without scrolling then it will definitely increase your conversion rate.
  • Your primary call-to-action will be like you want your visitors to do a subscription to your blog or connect with you for purchasing a product, service or for a consultation.
  • Don’t include more than 2 calls-to-action on your website because it will confuse your visitor and mess your customer’s journey.
4. Lightweight Supporting Images
  • There is no doubt in that HD and original images build credibility for your company or engage your audience. But if they take a longer time to load then your visitors will leave your website.
  • According to research, 39% of people will leave your website if images take a long time to load or won’t load.
  • That’s why always use lightweight images in your website as it will not take a long time to load so engagement rate will increase.
  • Keep a balance between offering attractive images and faster loading time. You can make use of tools like PageSpeed Insights and TinyPNG for image optimization.
5. Social Proof
  • Social Proof is an influential pointer of trust and reliability. You are offering the best product or service in the world but people will not believe you until they hear it from other people, too.
  • You can include some references, case studies, testimonials for your visitors to glance over. If you have reviews or accolades then capitalize on them, make them easy to find, and place them on your website’s homepage.
  • These social proofs can build credibility for your business and drive more conversions.
  • As per research, 79% of customers trust online reviews and testimonials so if you have positive reviews then include it. Let your would-be consumers know that you’re not just boasting about accomplishments.
  • You can most definitely go for the industry best social media.
6. Clear Path into Your Website From the Homepage – Intuitive Navigation
  • To reduce the bounce rate give your visitors a clear path into your website from the home page.
  • If the layout and content of your website home page is well-structured and navigation is smooth then it can definitely create influence on a website conversion rate.
  • Make the navigation menu noticeable at the top of the webpage and systematize links in a hierarchical structure.
  • Conduct user tests to ensure your website navigation is simple and intuitive and visitors can easily find what they are looking for.
7. Visual Branding
  • Visual branding gives your brand an exclusive identity in a crowded market that’s why it is a vital part of your story. Visual branding can become a huge trust factor for website visitors.
  • Your visual personality is an accurate reflection of your company, so you require putting in the time and research to ensure it’s represented precisely and optimistically, and that it is in line with your verbal and written messaging.
  • Slack is one of the best examples of visual branding. They try to demonstrate their brand’s personality at every touch point.
8. Embed a Product or Service Video
  • A video is one of the best ways to let people know who you really are and what services or products you are offering.
  • Videos let people hear your story in a sensible way. It is actually a great way to generate content to engage your audience.
  • Research of Treepodia shows embedding video to your website can increase conversion rates.
  • You can embed an explainer, customer testimonial, product demo, or even a quick tour of your store on your website’s homepage.
9. Your Key Features
  • Include your core services, products, and features on your homepage. It provides a bit more details for your visitors and also boosts your website’s SEO.
  • So list some of your key features on your website homepage. It will present people in of what’s offered by your products and services.
  • For example, Presbyterian senior living website’s home page.
10. Resource Menu
  • For people who are not still convinced to buy your product or service and looking for more information, you can offer a resource center to them. There they can find any relevant information.
  • It will keep your visitors on your webpage for a longer time and help you in building your credibility as they will feel like you are a leader in your industry.
  • Make sure to include resource menu at the bottom of your website’s homepage with links to important resource pages, site pages, and social media channels.
11. Trust Elements
  • Trust elements are content and image material on a website which can strengthen the level of user trust in you.
  • The main objective of these trust elements is to increase sales and ensure customer loyalty.
  • Common trust elements are customer opinions, integration into social media using widgets, positive test results, quality technical seal, testimonials, and facts and figures.
  • So include a few of these confidence-creating elements on your website’s homepage to build credibility.
12. Success Indicators
  • Has your company received any recognition or certificate lately? Then don’t let these awards just collect dust in your office and put them on display. Let your visitors know of your achievements.
  • These success indicators build credibility, speaks about the quality of your work, and give you support to establish you as an expert in your industry.
  • These success indicators prove that you are not just promoting or boasting your own horn; your work quality proves that.
13. Valuable and Changing Content
  • Valuable content plays an important role in audience engagement. Offer people the ability to download quality content if they exchange their email address with you.
  • It is a vital element for conversion on your website. If they download this content, this means they have an interest in what you do.
  • Grab this opportunity and provide them more valuable content moving forward in an attempt to nurture them through to the sale.
  • Feature your changing content from your website on your homepage. To that, you can place your blog or social feed on the homepage which shows recent activity.
  • It is one of the best ways to show people that your company is active and to keep content fresh on the homepage.
  • Hire the best content marketing strategists in order to convey your business’s goals and vision in a simple yet powerful way.
Signing Off

In a nutshell, you should include elements that attract traffic, invite a conversion, and educate visitors. Your homepage should not look like a typical landing page but design it to serve different audiences from different origins. Your website homepage should play an active role in your marketing strategy and bring more sales opportunities for you by repeating your branding message to prospective consumers.

If your website homepage is lacking somewhere then improve the performance of your homepage by including above-discussed must-have homepage elements. Keep a fine balance while designing your homepage and use the right fonts, spacing, photos, responsive design, stylish buttons, and other important web design elements. If you include above-listed elements on your homepage then you are already on your way to give your brand the winning edge against your competitors.

If you are interested in accelerating your efficient homepage design strategy with the help of the above elements in an impactful way, feel free to hire our industry-best web design services and boost your business bottom-lines to the epitome.

Which of these elements will you focus on your next rounds of website re-design? Do write to us and let us know your views in the comments below.

The post 13 Primal Elements You Should Have on Your Homepage appeared first on Digital Marketing Agency - TIS India Blog.

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How Does Design Matter?

Web design is an evolving art. There is an evident difference in the way web pages used to appear once, and how they appear now. They are far more streamlined and user-friendly than before. Online marketing also is a far more lucrative option than outbound marketing, as Content marketing costs 62% less than outbound.

Websites, over the span of the last 15 years have grown out to be more than just digital presence. Its affiliation to business and the potential it has to increase your brand’s sales is simply incredible. There is a direct correlation between website feedback and design. A certain study found out that 94% of negative website feedback was design related.

And as we all are well aware of the fact that wherever there is business involved, there is competition. To get leverage over the competition, designers are now trying to understand the most basic aspects of web designing – “what is it that the users are looking for?”

How Impactful Can The ‘Design’ Element Be?

Getting visitors to your website is similar to getting people to visit a restaurant or a luxury villa; the neater the place, more the visitors. A neat and optimized website encourages trust. Studies show that 84% of the searchers online will not make a purchase if they are dealing with an unsecured website.

As the digital era progresses into 2019, there are key elements about modern web design that need to be borne in mind, to ace the web designing game. Below, you will find a list of those elements, explained in detail to make you realise of each crucial aspect of making a successful website.

The 20 Key Elements of Modern Web Designing 1.Minimal Design

How to Approach

Minimalism may look far too simple but is the hardest to achieve. It is a simplistic layout minus the clutter. Some of the finest examples of exceptionally neat websites are Studiorotate.com and MikiyaKobayashi.com.

The central idea of minimalism is to focus on just one thing about your website that you want your visitor to leave with and make it the most memorable thing about your website’s landing page.

Hire the industry best web designers to make your website interactive that have better user experience, lesser bounce rates, stand out to give you an edge over competitors & have that wow factor can compel your visitors to convert.

Benefits of Adopting Minimal Design

People usually do not enjoy reading online that much. They need more visual aesthetics, and fewer things to remember (simply because they already have so much to). When you focus your website on informative pictures and videos over text, plain typography, and a remarkable use of white space (in the examples you saw above) you end up garnering their attention longer, and it also helps in total recall value.

Minimalism shifts the focus on a visual representation of what your brand has to offer, which is the crux of website designing.

2. Unique and Large Typography

How to Approach

A peculiar font that is unique to you will go a long way in reminding people of your brand. If you look at the Coca-cola font, you can instantly make it out. Font has a large part to play on your website. Therefore, making it small would just make it unrecognizable.

For people to recognize and remember the font on your site, make sure you showcase it on your landing page itself. If you see Sergey Makhno Architects (mahno.com.ua/en), you will see a geometric font representing their architectural expertise spilling into their website design.

Benefits of Unique and Large Typography

Unique and large typography add to the overall aesthetics of the website. Studies show that 38% of user will stop visiting your website if the layout is unattractive. And if the font does not match with the design of your website, your layout goes for a massive toss, which would reflect on your business sooner rather than later.

3. Storytelling – Character Design

How to Approach

Custom graphics have emerged as a new trend, and there is a specific way you have to go about it. The custom graphics you choose for your website has to be immensely unique. If you look at ToskaChocolates.com – a chocolate website from India, you will see a chocolate being peeled off its wrapper as you scroll down.

This arouses the tasting sense of the user scrolling down the site, making the user want to buy the chocolate.

Benefits of Character Design

Studies show that 75% of consumers make judgments about a company’s credibility based on the website design. Back in the 90s, when the Sprite’s curly haired mascot – Fido Dido – donned the television screens, it took the brand’s marketing charts off the roof. That is the power character design holds, when it comes to endorsing your brand over a virtual media.

4. Mobile-Friendly Design

How to Approach

Smartphones are remarkably accessible. That is one of the prime reasons why 60% of consumers click on mobile ads at least weekly. The engagement and the traffic received by users on a mobile phone are far more than any other device. 80% of Smartphone users use their mobile device to access the net, and that shows how really important a mobile-friendly design is.

Making the website responsive to various dimensions of mobile devices is crucial. The Hamburger layout for the menu tab is a good pointer in making the website more mobile-friendly. The Indian Clothes and merchandise brand TheSouledStore.com is a good example of a responsive website, which shrinks or expands as per the dimension of the screen of the device you access the site from.

Opt for the best Responsive Website Design services in this multi-device world where in 83% of mobile users say that a seamless experience across all devices is very important.

Benefits of a Mobile-Friendly Design

When there is a website that loads without any hassles on your user’s mobile device, you will notice that the user can spend more time on the site. And the obvious outcome of this would be a higher sales ratio.

Statistics suggest that in the last quarter of 2017, close to 52% of all global web traffic originated from mobile devices. Hence, if there is a way your user can spend more time on your website, you should make the necessary provisions to make that happen.

5. Large and Responsive Hero Images

How to Approach

Hero images are huge banner images which are placed with the intention of grabbing the potential customer’s attention. They are supposed to be eye-catching and visible. If you happen to hide it behind text or a shabby clutter of menu options, then the hero image would lose its charm.

Measponte.it is a prime example of how hero images should be placed on the website. The text should blend with the banner image in a seemingly seamless manner.

Benefits of Responsive and Large Hero Images

Large and responsive hero images set the expectation right for the customer. They would not be expecting anything other than the products or the services you offer. Like Onirim.com does on its page, every image that flashes elicits a sense of vogue and panache. Having creative images flashing on your page would interest the user and make them keep coming for more.

6. Apply the Rule of Thirds

How to Approach

An important element in website designing is composition. It helps structuring your website’s layout. Even the best font and hero images and UI/UX would fail if your website’s overall composition remains to be a mess. The basic idea as per the Rule of Thirds or the Divine rule of Photography is basically aligning the pictures or texts on the site on the four focal points of six intersecting lines. It could be aligned on the two left focal points, or two right.

Benefits of The Rule of Thirds

On applying the rule of thirds, the page looks a whole lot organised and appealing. The font and the pictures do justice to what it is deemed to accomplish. If you see MarcusSchramm.net website, you will see the rule of thirds being applied incredibly, making the landing page look harmonious and a safe site to be at.

7. White Space

How to Approach

For those of you unaware of what white space is it basically is the negative area in any composition. An unmarked distance between two objects that ends up giving the viewer a sort of visual break, by minimizing distractions and making it easier to focus on the subject at hand.

Benefits of The White Space

If you check out the website Welikesmall.com, you will notice white space used in a video format, where their homepage displays a demo reel of their recent video projects. This manages to attract the attention of the viewer.

They have added the call-to-action button at the centre, with nothing much around it, giving it all the space on the page to be visible to the viewer. Undoubtedly, this would make the viewer click on the button and check out more things on the site.

White space enhances usability, and that is found to be one of the most sought after characteristic of a website as per a survey conducted in the United States. 60% of the respondents have agreed that they prefer usability. Pair usability with aesthetics and what you have is a fabulous website.

8. Short Product or Feature videos

How to Approach

A short video regarding the product you offer or services you provide livens the page up. The Website Watson.la is an impeccable example of this. They use white space and short videos, with hero images and amazingly contrasting colors in such a wonderful manner, that you cannot move away from the charms of the site.

Benefits of the Feature videos

A feature video enhances the user’s experience. As we already are aware that video content is currently the most sought-after form of content. Cashing in on this potential is undoubtedly a good option.

A video is the most attractive form of content and since it just 2.6 seconds for a user’s eyes to land on the area that most influences their first impression, grabbing their attention hook, line and sinker through a video is a sure-fire method.

9. Background Videos

How to Approach

Background videos are innovative alternation to hero images or banner images. If your brand deals with videos, then this would be the best approach to follow. It basically is a stream of videos playing in the background of your site header, making the page come alive.

Techyscouts.com is a prime example of a background video constantly in motion. This breaks the monotony of a static landing page, making the website all the more memorable.

Benefits of Background Videos

A background video adds attractiveness to a rather motionless website. It sometimes just takes 17 ms to form an opinion about a website. In order to make this super fast formed opinion tilt in the direction of your site for longer; using an interesting background video would benefit your site.

10. Giant Product Images

How to Approach

Being very distinct about what you are selling is the key to an effective website. Genesis.com understands this, as you can see a giant product image making up the most of the landing page. Also, if you minutely observe, it also applies the Rule of Thirds and Negative spacing has been effectively used to contrast the color of the car.

Benefits of Giant Product Images

When a product is displayed through a giant image, the highlights of the product are highlighted. This reinforces the benefits that come with the product. The end user understands exactly what is happening on the page, and the product receives total and undivided attention of the user – which, by the way, is the ultimate goal of a neat website design.

11. A Distinct Call-to-Action

How to Approach It

The call-to-action is pivotal in encouraging engagement. For you to get maximum interaction from the user, you have to focus on the button. Do not hide the button within too much design. The entire motive of minimalization and using adequate white space is to enhance the appearance of the call-to-action button.

The call-to-action button is everything your website design works toward. If the design of the website has impressed the user enough, they will click on the button to venture deeper into your site. That is your one shot to generating leads. Make sure you do not miss out on this.

Benefits of a Distinct Call-to-Action Button

One of the most innovative call-to-action button is the one shown by Ultranoir.com, where in the image is water-like, and reacts to the pointer. It tempts you to take action, just to see where it leads you. The page it eventually leads you to, is amazingly contrasted and innovative designed.

12. Get Your Website SEO optimized

How to Approach It

Everything online will pay off only if you make it visible to the search engines. If the search engines are unable to find your site, all your aesthetic efforts value to nothing profitable. Basically, SEO is a set of rules to follow while designing a site.

The most important motive of SEO is to make the site a comfortable experience for the end user. The guidelines to SEO are centered on user-friendliness. The aspects of effective SEO include adding Meta tags, title tags, heading tags, etc.

Consider hiring a team of expert SEO consultants who carve to provide an awesome SEO service experience with a blend of social signals & content marketing efforts.

Benefits of SEO

SEO helps bring your site to the light of the day. If you have managed to crack it down to the core, then you would see that whenever the user types the keywords you have used, your site would pop up immediately. With an aesthetic site that has everything pleasing to offer, right from font artistry to visual aesthetics and on-point content, you can be rest assured that the user will keep coming back to your site.

13. The Usage of Few But Effective Colors

How to Approach It

Colors have a lot to do when it comes to adding to the aesthetics of a website. After all, it is what enhances the visual appearance of the site. You have to wrack your brains to understand the nuances of colors and predict interplay between them to suit your site.

Adding too many colors would make your site seem shoddy, and the user, most likely, may not return. Using just a few, but thoroughly planned out colors, would enhance customer experience, making them want to keep coming for more.

Benefits of Effective Colors on The Website

Using different shades of the same hue can make your website appear subtle and pleasing to the eyes. Bambora.com is a good example of this as you could see that every aspect of the site is in a purplish hue, including the call-to-action buttons.

A well-colored site like this falls easy on the eyes of the viewer, and earns you enough brownie points that the end user plans on visiting again.

14. SVG Graphics

How to Approach

SVG graphics or Scalable Vector Graphics are a designer’s main tools these days. They amp up any website to be far more than what it can be. These graphics make the website come to life.

One such brilliant example of a website that has extensively used SVG is Waaark.com. Every aspect of this website reeks SVG and it is so enthralling an experience that one does not feel like leaving the site.

Hire an expert graphic designer who can effectively communicate your intended message through visuals given form and structure, where by visual information is so as to communicate your unique message and reflect your unique identity.

Benefits of SVG

SVG makes the user stay on the site longer than they intended to be. This extended stay on the website, if encourages regularly, would lead to definite sales over time. A website studded with graphics leads to better leads generation and sales turnovers.

15. Easy to Navigate Menu

How to Approach

Easy navigation is a definite lure to non-tech savvy niche of your audience. It may be hard to believe that such a niche exists in today’s era, but it does. And as a website designer, you have to keep such a niche of people in mind too. Apart from these, simplicity is often appreciated. It may be the hardest to achieve, but the results are sure.
Easier navigation encourages audiences to visit your site often, as they know their way around and would not be lost finding the things they were looking out for in the first place. If you look at DinamicaPlataforma.com, you will see an easier navigation panel with interesting animations that make you want to visit the site again.

Benefits of an Easier Navigation Menu

Easy navigation menu creates the first impression in the mind of a person visiting your site for the first time. They account for 94% of the total first impressions. You can therefore analyse the impact an easy navigation menu would have on the traffic flow on your site.

16. Use of Organic Shapes

How to Approach It

When one uses imperfection on the design; the design takes the form of art. Gone are the days when proper, inorganic shapes made the cut. These days imperfection is celebrated, and that is adding all the aesthetic value to the websites.

If you visit the website MakeMePulse (2019.makemepulse.com), you will see the loading bar to be a crooked line representing the nomadic feel, which is exactly what we are talking about. Without many efforts, just this small artistic touch renders a rustic feel to the whole website.

Benefits of Organic Shapes

Organic shapes are an oddity. And the best part about oddities is that they stand out. Something that stands out in business is what sets you apart from the competition and therefore has better recall value. Your customers would instantly remember any aspect of your website the moment they see the slightest of glimpses.

17. Social Media Integration

How to Approach It

Social media integration is a pivotal part of every website out there. Social media can be approached in a way that suits your brand and the products you offer. If you have fashionable and glamorous things to sell, visual platforms like Instagram and Snapchat could come in handy. There are various tools that aid social media integration in a funky manner, to make your website appear neat and simplistically awesome.

Multinational companies like Nike, Dolce and Gabbana, Adidas, etc. that always have to be deeply integrated with social media could guide you the best on how they integrated social media on their site in the most seamless fashion.

Hire the best social media consultants who can offer ultimate solution to all of your social media marketing problems, thus helping you get your word out to a majority of people, in fact your word will get out to more than half of the world’s population, who is using one or other platform of social media.

Benefits of Social Media Integration

A staggering amount of people are glued to their mobile devices. And much to no one’s surprise, they are massively surfing some social media platform or another while they are at it. There is extensive research being done on this, as to why the relationship of people with their phones seems to evolve. That being said, if social media integration is done accurately, it makes your website more engage-worthy, and increases the chances of you making more sales eventually.

18. Hamburger Menu

How to Approach It

People who are on your site for information would appreciate if you provide it to them readily. Dispersing information across your website is a hassle for the “Infosnacker”. To beat this, use the Hamburger menu, which usually is seen as three lines stacked up on each other on the top left or top right of the site.

Benefits of Hamburger Menu

This stack of lines bind the menu in one small space, giving your website enough space to display pictures and videos and enhance the aesthetics of the site. Almost every popular website these days uses the Hamburger menu to make navigation easy for the user.

19. Custom Digital Illustrations

How to Approach It

Nike has done some great work when it comes to creating custom digital illustrations. To stay true to their ethos, and the comfort their products offer, they have made whacky animatronics, thereby making use of complete creative liberty. You can see it for yourself here. This website also makes fabulous use of the Hamburger Menu.

Benefits of Custom Digital Illustration

When custom illustrations are used, there is a better chance of people relating to what you offer. Custom illustrations manifest the virtues of your brand and lead to the creation of a better recall value, which the audience will never forget.

20. Speed-optimized design

How to Approach It

Know that your audience’s attention span online is less than a couple of seconds. In fact, studies reveal that it is less than 50 milliseconds. That is all the time you have to impress your audience. That cannot happen if your site takes that much time to just load. You have to figure out a way where you site loads faster than a blink.

An easier way to go about it is to include images with lesser weight so that your load time lessens and sites load faster. Getting a dedicated server space instead of a shared server would also boost up your load speed incredibly.

Benefits of Speed-Pptimized Design

Speed-optimization impacts your website design. Your viewer will like the design only if they reach to it fast enough. In case they don’t, they will bounce off your site and you will have a higher bounce rate which will lead to poor SEO rankings and eventually spiral your site down to the void of oblivion. All that effort you put into making a site should never face a fate like that. NFL.com is known to be one of the fastest loading sites.

In Conclusion

These essential mandates are what contribute to making a website effective and efficient, and aesthetic at the same time. A holistic website that offers functionality and design is revered by many and visited by many more. If you lay the foundation of your website keeping in mind these aforementioned criteria and sticking to them down to the core, there is no doubt that your website will thrive in a span of..

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Smartphones and tablets have made a radical impact on businesses’ topline worldwide. With a massive volume of purchase decisions now being made through mobile, it makes perfect sense for your brand to focus on a mobile SEO strategy to gain a visibility boost for mobile users.

Are you mobile-ready?

Getting your venture at the top of the game and finding a position on the global map isn’t an easy thing to do. It is crucial to build a responsive site which would help the target consumers reach out to your brand anytime.

With Google ranking the mobile-responsive sites higher than their un-responsive counterparts, the real picture is pretty clear.

Even market stats corroborate this fact. 58% of the total search results now take place on mobiles and tabs. Mobile-friendly sites do earn brownie points when it comes to achieving high ranking on Google SERP.

Unraveling mobile SEO

If you are planning to build a mobile-ready, responsive site, make sure the experience is smooth, hassle-free, seamless, and flawless for viewers. It’s right here that mobile-SEO strategies come to work.

The Mobile-SEO practice refers to the process of optimizing your site for seamless view across mobile devices.

Such practices conform to the minimal resources of a mobile device (as opposed to a desktop) and render website layouts and content as per the smaller screen size of the mobile devices. This helps mobile users avail of an incredible user experience.

Introducing Google’s MFI

MFI or Mobile first indexing indicates towards a practice that makes mobile-SEO even more important. When Google will consider your site’s content for ranking as well as indexing, it will refer to the mobile site. That’s the starting point from where Google will begin the ranking process. Before MFI, it was a site’s desktop version that served the purpose.

It’s here that site owners have to take some crucial actions. Knowing whether your site is responsive and appropriate for ‘mobile first indexing’ is the prime thing to do. Here are a few hacks for preparing your site for mobile SEO.

An audit on how to optimize website for mobile

A detailed analysis, effective evaluation, and proper assessment of the existing site are required as a part of mobile SEO audit 2019. Check out these updates to get site auditing right:

1. Optimize content

Your site’s content is a crucial mobile SEO strategy for mobile-first indexing. You should know the art of optimizing the existing contents and develop engaging, compelling, and exciting copies.

That’s where Google feels right to index it for mobiles, thus bringing up your site quite high in mobile SEO. When we say compelling contents, we urge site owners to pay attention to the following details:

i. Word count: One of the better mobile SEO tips is to keep the content crisp and to the point. The emphasis needs to be on relevant and information-rich content.

ii. Phrases and targeted keywords: Hit on the right set of keywords and create interesting contents based on them.

iii. Rich snippets work great within limited spaces: Your mobile audience will quickly click on your site’s link.

2. Embrace responsiveness

Flexible site layout, unique appearance, lucid images, and seamless site-viewing are some of the key pointers in creating a responsive mobile site. Make it a point to touch on these aspects while developing a mobile-ready website:

i. Easy loading across devices
ii. Contains redirects and internal links as well
iii. No content hiding for mobile versions

This will derive optimum results from your mobile SEO optimization efforts.

3. The idea of dynamic serving

Depending on the particular device used by your visitor, you can choose to offer either the CSS or the HTML versions. This mobile SEO tip is referred to as dynamic serving where you can utilize a single URL for a particular device.

Simply put, you will have to create two individual versions of the page; one that serves for desktop and the other for mobile devices.

4. Technicalities matter

Well, boosting your mobile-SEO strategy through technical upgradation is also necessary. When it comes to influencing your site’s mobile ranking, you can perform the following actions:

i. Site speed: Your mobile site has to be speedy enough to keep viewers engaged. Extended periods can result in fewer visits and it’s here that stats will help you understand what’s at stake.

A whopping 40% of customers and site visitors are likely to abandon a page that takes more than 3 seconds of loading time. Now, you know why your site needs to be that fast!

Reduce the size of your files with compression, minimize redirects, and optimize CSS files. These actions will surely lead to a faster, swift, and prompt site.

ii. AMP or Accelerated Mobile Pages:

AMP is another vital factor in your mobile SEO checklist for 2019. It lets you create beautiful, attractive, and high-performing advertisements across devices as well as platforms. With light HTML and CSS codes, these pages have a faster loading time compared to their counterparts. As an outcome, the click-through rates and mobile rankings will increase effectively.

iii. Do away with technical errors: A 404 signal when a customer visits your mobile site can affect your brand adversely. Make sure there are no technical errors in the website including faulty navigation, duplicate content, or other issues.

5. Boosting UX

While performing site audits, make sure you don’t ignore customer experience. The UX is one of the most crucial mobile SEO best practices. It plays a major role in driving a stellar mobile user experience.
While navigating through your site, users shouldn’t miss the experience they get when visiting the site in a desktop.

Crucial pointers like site design, typography, content, images, and infographics play a vital part here. Some crucial guidelines include

i.  Keeping forms short that doesn’t cover the entire mobile screen
ii.  Keep feature image small to cater to smaller mobile screen sizes
iii.  CTA button needs to be accessible at all times and with just one touch
iv.  Small menu options and breadcrumbs can help with the navigation

Signing off

Before embarking on the project, it is highly imperative to understand why you are doing it. Developing a mobile-responsive site and strengthening mobile-SEO is of paramount importance.

Statistics from reliable sources suggest that mobile searches have shot up by at least 35% when it comes to tracking product reviews. Over a span of two years, mobile search for the term ‘best’ has also increased by 80%.

These updates are enough to divulge the significance of mobile-SEO for a business. If you wish to know how to do it effectively in 2019, this will be the right starting point for you. Adhere to this mobile SEO guide, and drive higher conversions from your mobile user base.

The post Mobile SEO 2019: A Complete Guide to Auditing Your Site for Mobile SEO appeared first on Digital Marketing Agency - TIS India Blog.

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Marketing automation has become a highly discussed topic among marketers. And there is a good reason for this popularity!

As the numbers via Ve Interactive suggest, marketing automation for B2B is on the road to become an industry worth $5.5 billion dollars. This shows that the interest in marketing automation is here to stay for a long time. And companies getting a first mover advantage are likely to thrive over their competitors in the industry.

What is marketing automation primarily used for?

A combination of web-based tools and services are utilized to automate and manage marketing processes and tasks. So, all the repetitive, manual activities turn into automated processes. This includes actions related to website management, social media, emails, and others. A variety of purpose-built applications, software, and tools are incorporated to attain accuracy and effectiveness.

There are three major areas of marketing automation:

1. Customer behavior and marketing automation

With insightful tracking codes, marketers can monitor how customers behave online. The patterns are identified and analyzed, which helps in creating behavior-based groups. Marketers can conveniently divide their market into various behavior-based segments.

2. Sales and marketing automation

Marketing automation is also used for business development. The customers move from one phase to another until they reach the level of purchase. This process involves segmentation and nourishment of different segments depending on qualifying leads, interests, intent and other behavioral patterns. The automated approach relies on social media, email, content marketing and search engine optimization.

3. Workflow and marketing automation

Marketing automation also improves the internal processes such as budgeting, managing digital assets, preparing a marketing calendar, and a lot more. Automation in marketing is extremely important for large organizations with complex requirements.

Problems solvable with marketing automation

 1. Low rate of conversion

Marketing theory says that ideally, a potential customer turns into a customer after getting an interest. But the ground level reality completely different. There are consumers who look for in-depth information and education before making a decision.

Consumer requirements are easily deliverable with the help of marketing automation. Marketers can nurture consumers on multiple channels and smoothly increase the rate of conversions. A variety of relevant marketing automation tools are available out there to help in the process of customer nurturing.

2. Inefficiencies of marketing

In the world of marketing, time is everything. Marketing automation allows organizations to leverage time and reduce inefficiencies. This includes all the time required to create, schedule and send emails and other communication models.

Marketing automation reduces the time required and increases the efficiency in terms of hottest leads. The efforts become result-oriented, making every marketing strategy a success for organizations.

3. Unengaged customers

Using marketing automation allows organizations to think beyond traditional marketing. It creates a perfect environment to engage all customers. Low engagement with customers harms the brand loyalty. Every business requires customer service, account management and other ways to provide personalized engagement.

Customers are available on many channels such as emails, social media, mobile, and others. Reaching them on all the channels is key to becoming memorable. At the same time, companies can judge preferred communication models for different customer groups. It helps in covering a wide range of marketing automation challenges.

Using best-suited marketing automation tools, a company can enhance the impact of web intelligence, SMS messaging, subscription management, social marketing and a lot more. It all reduces the number of unengaged customers to a great extent.

4. Unaligned marketing and sales strategies

Thanks to the technology, marketing, and sales strategies can align together nowadays. For instance, marketing automation combined with CRM solutions creates a great alignment between marketing and sales departments. Each team can gain accurate data using the right tools, which syncs marketing and sales activities with each other.

Using the same technologies, the two departments can collaborate efficiently and run campaigns together. This ensures that every prospect sees a clear and targeted message at the right time. This increases the chances of attention and conversion as well.

5. Increasing revenue

Usually, before moving forward with marketing automation, companies utilize email marketing. Various platforms provide statistics related to click through rate and more. These basic statistics help in judging the performance of an email campaign. However, these statistics fail to provide knowledge of the comprehensive health of marketing initiatives. Marketing team can’t understand if the efforts are impacting company’s revenue as desired.

With marketing automation, companies can easily track customers and prospects at every step of their buying cycle. It provides a bird-eye view of the marketing strategy and its impact on company revenue.

Conquering marketing automation challenges

There are a few challenges in marketing automation, which requires attention for efficient adoption. The technology asks for a continued commitment to manage content, data, information, and processes. The efforts reduce eventually as a company adopts this technology. In order to ensure the success of marketing automation, you should:

  • Divide deployment in multiple stages to ensure accuracy at every stage.
  • Aim to engage customers in a comprehensive manner using the right automation tools.
  • Understand the skills in terms of market and technical knowledge.
  • Ensure complete documentation of each and every automated effort.
  • Review regularly to modify your approach in future.

Partner with reliable marketing automation companies in India to follow best practices, gain support and increase marketing ROI. Ready to get the benefits of marketing automation?! There is a huge list of marketing automation benefits you can expect with successful adoption. It improves customer engagement, number of opportunities, on-time communications, diversity of communication models, and a lot more.It would not be wrong to say that marketing automation is a business transformative technology.

  • You spend lower cost to obtain more qualified leads.
  • Customer relationship improves, which increases the percentage of customer retention.
  • Sales and marketing departments can align together for collaboration and high revenue.
  • Marketing ROI reaches a whole new level of excellence.

All in all, there are both direct and indirect benefits to utilize through marketing automation. Smart organizations are partnering with trustworthy platforms to transform their marketing approach. You should also move ahead and adopt marketing automation for qualified leads, rewarding customer loyalty, and increased revenue.

The post 5 Chronic Problems You Can Solve with Marketing Automation appeared first on Digital Marketing Agency - TIS India Blog.

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A successful content marketing strategy can enable elevated engagement and at the same time, nurture a sense of community that inspires persistent loyalty to your brand. It offers an opportunity to sell your brand, and simultaneously offer insights and value to your target audience. It can allow you to position yourself as an authority, a though leader, within your industry.

Why tracking of content performance matters?

Being able to analyze your content marketing activities, from development to distribution, is crucial to iterating its success. You can make use of analytics to recognize and address both concerns and opportunities in your content strategy. Keeping a close watch on your numbers help you to understand what’s working (so you can capitalize on it) and what’s not (so you can re-consider it).

Metrics also help in understanding how each piece of content is connected with your end goal of making a sale. By keeping a close watch on the numbers through each stage of the buyer journey forms a thread that you can follow from click to conversion. For instance, you can monitor the success of a blog from its first view (awareness), the average time spent on the page (reader engagement), and finally, the call-to-action (lead generation). If your blog gets high number of visits but readers stay on the page only for a few seconds, that’s an indication that you need to make changes.

To understand how well your content marketing strategy is performing, you need to analyze these four metrics:

1. Page Depth

Page depth is a great metric for understanding the effectiveness and quality of your content, but it’s important to categorize content by format so that you can precisely evaluate engagement. Understanding where the content is more engaging, where the people are leaving the content, and are the calls-to-action placed in the right spot on the page to reach the most people helps in fixing the blind spots in your content marketing strategy.

How to access the metric:

Page depth in Google Analytics is pages-per-session’s equivalent metric, which tells you how many sessions are yielding one pageview, two pageviews, three pageviews, and so on. To access it, move over to Audience > Behavior > Engagement > Page Depth (under Description).This is one of the most reliable content engagement metric out there.

Another way of evaluating if your readers are simply scrolling through your posts or thoroughly reading them is by analyzing the Average Session Duration. Average Session Duration is another metric that indicates how long on an average a person spends on your page during a single session. This value would only increase with better content and that’s how, more people will start spending more time reading an entire article and hopefully moving on to another.

How can you improve Average Session Duration?

Unfortunately, there’s no instant solution to improving your average session duration. However, to improve the amount of time each person spends on your page, you’ll have to:

  • Develop compelling content that people would want to continue reading, and
  • Add links to relevant content within the body of your article

With both links and better content that will keep readers engaged on your website and moving from one article to another, your Average Session Duration will improve.

2. Content Scroll Depth

This is the most essential type of content metric, and is unfortunately also the place where a lot of programs either start or end. Just because you notice having a lot of visitors doesn’t mean your content is performing extraordinarily well.  You don’t know if people are leaving just shortly after visiting your page because they fail to find the content intriguing enough. So, here’s when you should focus on measuring the reader engagement on your page.

The average session duration would help in understanding how much time on an average a visitor spends on your site and engages with your content. If a particular page has lower session duration in comparison to others, it would be wise to analyze what better steps can be taken to improve reader engagement on that page. If a visitor spends about two minutes on one blog post, and six minutes on the other, this will give you an insight about the type of content that your audience is more likely to engage with.

Besides, you can start producing content that will potentially drive improved levels of engagement and in-turn, conversions. Engagement metrics are necessary to fostering a relationship and gaining a sense of loyalty from your audience.

How to access the metric:

You can measure the time taken by the visitors to reach the length stage of a post i.e.

  • Tracking by Quartiles (25%, 50%, 75%, and 100% scroll length),
  • Tracking by Quintiles (20%, 40%, 60%, 80%, and 100% scroll length,
  • Tracking by Deciles (10%, 20%, 30%, 40%, 50%, 60%, 70%, 80%, 90%, and 100% scroll length).

In order to pursue this, you need to tweak your tag management solution such as Google Tag Manager basically for event tracking. Even if you don’t use GTM, there are ways to implement scripts for tracking events at ease. Click here to know more about the implementation of scroll tracking to access the data in Google Analytics.

Once done, you have to set up Google Analytics event which tracks a reader’s scrolling rate of till the end of the post. Click here to know more about what an event is and how to set it up.

As the event is set up, head over to Google Analytics Behavior> Events > Top Events > (Event name) in your analytics and view the report.

3. Retention Rate

Retention metrics indicate how well you are holding the attention of your audience. This can be measured with the percentage of returning visitors on your page and individual content pieces. Besides, you’d also want to monitor the frequency of returns, since it will give an insight into the relationships you are developing and how well your audience perceives you and your content as a reliable authority and quality source.

Getting your target audiences to read your content once isn’t enough, that’s a guest appearance, not a permanent relationship. The long-term content marketing strategy should be to keep them coming back and convert engaged readers into loyal audiences. This is where the “retention metric” comes in. How many of your readers have returned on your site? More importantly, how different do they behave than your one-time visitors? Unlike page views or visitors, which often reflect unequal amount of new visitors, monitoring the amount of returning readers and their behavior can help you in focusing on how to acquire and retain them. The retention aspect is crucial.

How to access the metric:

In order to access the metric in Google Analytics, move over to Audience > Behavior > Engagement > New vs Returning > Returning visitors.

4. Content Impact Rate

Is your content excellent but momentary, like exploding fireworks? Or is it powerful enough to stay and continue generating interest and offer value for days, months, or even years?

In order to measure longevity by analyzing behavior, site content, all pages, and any specific page, Google Analytics offers a simple solution for long-term content. However, Analytics will only capture specific content visits in days as the shortest time interval. Not every content piece will have an impact of a day or more, and not everything is even published on your site.

An effective metric for this type of output is content impact metric, which is defined as the time in days (or hours) over which the number of click through to a post reduces to an unexpected low of what it was when first published and distributed. These indicators signify a great way to identify points in time when a reader is likely to change behavior. Pushing the shortened version of long URLs of the posts across the social media and tracking their performance is the best way to measure their impact, be it short-term or long-term. Now-a-days, there are a number of URL shortening tools such as bit.ly, branch.io, Sniply, etc who do the work.

Other things being equal, content that sustains over a long period will win over the content with a shorter life span.

To Conclude

Evidently, you may notice that there are a number of advanced metrics to consider, and some may be more important than others. It’s important to note that it takes time for changes to occur, so don’t ever feel like monitoring these metrics is a waste of time. It’s a simple process to be followed to ensure that you are developing the right foundation to rest your site on, thus ensuring you make the right amount of impact on the web.

The post 4 Advanced Metrics that Show You Your Content’s Worth appeared first on Digital Marketing Agency - TIS India Blog.

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The digital marketing world is constantly crossing newer milestones with each passing day. It is changing and growing continuously. In order to keep up the pace with the technological advancement of the latest age and enhance your business growth, you must integrate your marketing endeavours with the growing digital marketing trends in 2019. Make your brand marketing more impactful and relevant by following these successful digital marketing trends to push newer boundaries in 2019.

1. Augmented Reality

The technology related to Augmented Reality (AR) is still untapped in more than one way and still in its infant stage. It offers great scope to your brand to get greater ROI with your digital marketing endeavours. It is well-known that games like Pokémon Go that were AR based became a major hit among the people in mid-2016. A large segment of manufacturers and developers are working to create wearable gears based on AR technology to enhance the user experience and creating value for their brand.

In the upcoming scenario, traditional advertisements will give way to AR-based 3D advertisements, allowing the users to stream 3D content directly to get an advanced experience. It enables the users to connect with your brand offering on a much deeper level emotionally. It also enables your marketers to augment your brand awareness, leading the customers to test your products well before they move towards placing the orders.

2. Marketing Automation

The various mechanisms related to marketing are getting accelerated by data-driven technologies. Marketing automation enables marketers to establish better relationships with their customers by automating some of the repetitive tasks such as e-mail reminders, social media postings and leads generation. It is especially beneficial for the new market entrants and small companies that are competing with the top-notch companies by saving their effort and time. Customers are attracted to the brand in a better way when they receive e-mails that cater to their particular requirements.

The process of marketing automation requires the use of software that is needed to be uploaded with the necessary data related to the user’s personalized data. It is a complex technology that can be better managed by partnering with a professional and experienced digital marketing company.

3. Artificial Intelligence

AI has been continuously making dramatic shifts in the digital marketing world for the developments of any brand. It is running parallel to any other marketing tactics and promises to offer you better marketing opportunities in the future. It analyses the behaviour of your users by reading their search patterns on various social media platforms to enable the brands to understand the demands of their users better and offer them the services accordingly.

AI can solve the problems much more effectively than any human mind, and provides you a defined output without any definite possibility of errors. Repetitive tasks can be better handled by AI bots that reduces the load of the employees, further enabling them to perform better. It allows your marketing team to develop a highly curated content that will be highly significant for the recipients.

4. Impactful Stories on Social Media

Social media platforms are ever-evolving and presenting the brands with unlimited opportunities to grow their business with digital marketing efforts. It enhances customer engagement in a big way. Also, it enables marketers to keep the online audience updated with all the current developments taking place in your industry domain. It gives way to daily promotions of your brand by posting marketing content on various social media platforms like Facebook, Instagram, and Twitter.

5. Visual Search

Brand optimization with visual search is a great way to offer focused and defined results for your users. It allows the users to click a picture or upload a picture related to the product they are looking to find online. It directs them to the items without any hassle. Even though it is in its nascent stage, it holds great potential to become a leading digital marketing technology to deliver perfect results.

6. Influencer Marketing

Under this marketing trend, brands use key figures to promote their brand offering among the online audience. Instagram is rapidly growing up the ladder to become a major source of becoming a platform used for influencer marketing. As the network of social media is scaling up with every single day, there is a rapid increase in the number of influencers as well. Users tend to listen to these well-known celebrities and popular figures ardently.

With the increased use of hashtags and promotional content directed by the influencers on their social media handles, smart brands are taking the content reference from these mentioned posts, and locating the precise on-brand engagements, thereby enhancing their performance of better user engagements. It also plays as a great medium to enhance human-to-human connections and showcase your brand creativity.

7. Programmatic Advertising

An extension of AI to improve the efficiency of your marketing endeavors. Previously, ad industry was managed manually by publishers that controlled and ran the ad industry on the basis of hectic meetings with middlemen and unending negotiations. With the multiplication of online publishers on a daily basis, it has turned out to be a challenge for the advertisers to keep up the pace with it. The solution is bringing in automation in the advertising industry to take better control over things.

It allows your brand to cut out the middleman and make the advertising procedure simply. Marketers are developing target-oriented ads that are produced by using and analyzing the personalized data of online visitors. It has enabled the brands to promote transparency in their advertisement campaigns and curtail the instances of fraud, created by the middlemen. It also makes the process of advertising quicker that leads to increased conversions, better ROI and a decrease in the cost of spending. This digital marketing trend is definitely here to stay.

8. Video Marketing

It is one of the ever growing trends in the digital marketing world. Over the years, visible growth has been seen in user engagements led by pre-made video posts and live videos. It channelizes the information of a particular product or service to the audience in a much clearer manner, making a direct connection between the audience and your brand.

Directly dealing with the audience via Facebook, Twitter and other social media channels with the help of personalized messages and video content enables you to improve the consistency of lead conversions, thereby leading to better opportunities of your business development.

9. Use of Chatbots

It is a mode where you engage with your customers on a real-time basis via an instant messenger and provides solutions to all their queries related to your brand offerings. Over the years, many companies have agreed to the viability of integrating chatbots in their digital marketing strategy to add value to their business. It also allows your brand to offer high-quality services to your customers at any hour of the day, and meet the expectations of your customers at every single time. It has been observed after research that almost 80% of the businesses are planning to incorporate the technology of chatbots in their marketing planning by 2020.

10. Voice Search

Technologies of Google Voice and Apple’s Siri have already made a big name for themselves in the digital world. Voice search provides precise answers to the customers without confusions, leading to the desired outcome for them. Most of the successful marketers create a detailed voice script matching the customers’ requirements and offering creative solutions to their concerns. In the digital marketing world, people are looking forward to creating better voice scenarios based on surveys, internal data, and communications with real customers.

Not just the target audience, it is also hitting successfully with the new and emerging digital audience as well, especially in the small cities and towns. To emerge as a successful marketer, you can very well explore the great potential of voice search for your marketing efforts related to brand promotions.

11. User-Generated Social Media Content

It has been on the trajectory of growth in recent years in the digital marketing world. User-generated content is any type of brand-related content that is shared by the brand audience on their social media channels like Facebook, YouTube, and Twitter. Attention is better directed towards producing and promoting more and more user-generated content, as the targeted audience look forward to getting validations from social and digital marketing platforms.

It also enhances customer engagements with your brand. It creates a chain of the customers that bring closer the potential leads with the existing customers smoothly. It is a growing trend among the millennial generation and needs to be used to its full potential to get better access to lead conversions and your brand promotions.

2019 will be all about enhancing the user experience by delivering better personalized, AI-driven and automated content. To stay ahead in the competition, you need to get a better grip on generating a custom content, integrating it well with audio and video enhancements to attract the attention of targeted audience towards your brand in a seamless manner.

The post Top Digital Marketing Trends to Follow in 2019 appeared first on Digital Marketing Agency - TIS India Blog.

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SEO is not just a ‘gift of internet’ but an asset to your brand/business that backs you for your online growth. On the other hand, content marketing and SEO are like best friends that work hand in hand to obtain desired results. Wondering about its relevance? We have listed down the influence of content marketing (changing pattern) on SEO to bring internet revolution. Let’s see how best friends can become the game changer!

Bite Size Content

The length of the content has always been a topic of discussion. When Twitter introduced 140-character policies, the face of content marketing completely changed across all the digital platforms. Later when it increased the limit to 280 characters, companies increased their number of tweets per day to scale up their content marketing game. Do you think, the shorter message delivery on social media has empowered the SEO strategies?With shorter messages and easy to understand content, audience prefers reading these messages to get the information handy, compact and in a jiffy.  If you are a company that is looking to nail this trend with your open strategies, you need to cover your information in a crisp, short and fresh format and attract maximum readers on your targeted page.

Personalized Rich Content Experience

Remember ecommerce companies showing up on your email inbox to say, “We have 50 % discount coupon just for ‘you’?” This is what we call personalized content and it is comparatively an essential technique to ace the content marketing strategy.  With the bombarding numeric, statistics and information on the internet how do you think, your content can stand out? How is your content unique? Why should people connect with you? It’s all about empathizing with your target audience and even better, sending out a message to them in a better personalized and enriched form. When you empathize with your target audience, you bond with them at relatively less time, leading to strong trust formation. Ever seen a fairness cream ad? The fairness cream brand highlights the problem of its target audience by not just getting into the psyche of its audience; in fact it creates an inevitable solution for their challenge. This is the reason behind personalized content being top-ranked into winning your target audience and enhancing your industrial growth at ease.

Similarly if you are an e-commerce company, the best approach that you can apply to acquire a customer is by formulating personalized e mailers for both men and women with the shopping suggestions matched with their buying habits- after all everybody loves to explore the best for themselves.

Trending Voice Search

What do you think has enabled Google voice search to penetrate the market with such  limited users? It’s the thought behind this innovation that connects the audience with voice search. We could have never imagined a visually impaired person using a smartphone just like we do- but Google voice search has empowered this thought to come true. The changing ecosystem of SEO has made internet inclusive and accessible for everyone; thereby bringing specially abled people into the fold of internet. Now the question arises if SEO strategies fail in the coming years due to the popularity of voice searches? The face of display advertisements will have no use? The answer is no, we need to gear up to cope up with the changing technologies and fuel them with our added efforts. To align with increasing use of voice search, you need to create your content that is conversational. By building dialogues in a plain and simple language your brand can appear in the top results when someone searches for it by using a voice search.

The Change in the Content Pattern

Gone are the days when the content piece revolved around the long tail keywords to build links and apply content marketing strategies on it to enhance its google ranking. The deceiving part about this content pattern is, it has started to attract content just for the sake of ranking and without any useful content in it.

Accordingly, the new pattern is more user-friendly and result oriented. Now, instead of overloaded keywords, Google prefers content that intent upon finding a solution and providing suggestions to the end users, greatly influencing the searching habits and content pattern.

Context is the king

From content being the king for nearly a decade, the focus has now shifted to context. What has brought the remarkable change in the content marketing strategy affecting the algorithm of Google? Well! It’s the change in the search as well as information delivery pattern that is being applied these days.

Do you still have questions about the concept of context? Context helps in resolving your query as quickly as possible by matching your query with its own data collection to reflect the best match for your (the concept of long tail keyword will slowly fade with the advancement of Context).

For example, if you search for ‘Taj Mahal’ in India, your probable suggestions will bea local guide to Taj Mahal, official government site, some local videos etc. When you search for same Taj Mahal from USA, the search result will greatly vary. It might show some Taj Mahal’s history, timings, about Agra or maybe flights to India. Hence, Context aligns your search result with the most suitable answer to enhance the SEO game.

Influencer Marketing is in

We believe lux to be the most amazing beauty soap available in the market with unmatched fragrance and quality- that’s the power of influencer marketing. It is highly believed that influencer marketing will dominate the SEO ecosystem by the end of the year 2018. With the advent of a free flow of information via internet, people have started believing more in online recommendations rather than offline.
Do you still lack trust? Open your Instagram, explore your news feed and open profiles of ten famous bloggers. You are likely to notice paid partnership updates on each of their profiles- and that’s how influencer marketing is spreading.

Transparency is the key

What was your first thought when you heard about the leading internet company being irresponsible in handling your crucial data and information content? How can they be so stupid? Is there any authenticity and credibility in what they say and what they do? Probably you lost an ounce of trust in them- to put it plainly if the internet can make you, it takes a second to break you because people are extremely exposed to the insights of anything and everything- and internet is all about transparency.

There are millions of websites with perfect SEO strategies applied to it but how can you become the most preferred amongst the lot? You need to depict transparency on your website. For example, if you are accessing the users’ personal data, firstly get it approved by the user. They might stay and accept your request or will simply leave your site- but at least, you will not be liable for legal actions and perform well with strategic SEO algorithm

Trending Video Content

What will you choose to complete your syllabus a night before the exam,online video classes or an online article? Without even a second thought your interest might turn towards online video classes as they are more appealing and interesting- that’s exactly what’s happening in the content marketing strategies and SEO techniques these days. Users are more interested in video content, therefore create content that is engaging, relatable and has high video quality and align with user preferences make it easily searchable. Switch to video content to cope up with the demands of the user and to facilitate SEO.

Acceptance of Native Advertising

Native advertising is like a date wherein the ambiance, food, and overall feel are overwhelming and starting points to engage in a meaningful relationship. Similarly, native advertising is a package of everything of your interest according to your searching habits and opting for it can result in better relations between the buyer and the consumer. Whereas content marketing involves long-term customer relationship building and trust building through a relatively greater amount of time.
What you think can work in favour of native advertising? This advanced form of content marketing has recently become the most preferred SEO technique due to its wide acceptance by the users. The message easily gets delivered to the target audience without the hassle of imposing the ads on your laptop screen- native advertising is the face of new SEO.

Do We Write Content for the Content Marketers?

Type “best indoor games”: on the google search page, go through the top 20 results. What did you see? Probably, you came across similar content in approximately 6 content pieces. What does this suggest? Do you write content for the content marketers?
With ever increasing competition in the internet industry, you need to be extra-ordinary, original and informative to announce your existence or else there are millions of websites offering the same as you. If you do not want your content just to be the part of marketers spinning words, write to engage with your audience and create an inevitable platform for you/your brand.

Our Way Towards an Adaptive Change!

Personalized content might not boost your SEO ranking immediately but it is the most ideal approach of engaging with your target audience and eventually becoming ‘people choice’. Hence, SEO is directly or indirectly influenced by the pattern of the content marketing that needs a follow-up and a change in the delivery of the message.  Here’s the most amazing part of the influenced and altered SEO, it will have enhanced: reach, awareness, consistency, visibility and traffic in the long run empowering all the section of people in the society with equal opportunity of absorbing technology.

The post How Will Content Marketing Strategy Influence SEO? appeared first on Digital Marketing Agency - TIS India Blog.

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Call it the epic battle between David and Goliath. From downtown New York, Venice, Paris to Munich, the number of micro, small and medium enterprises (MSMEs) outnumber the number of blue chip multinational corporations doing business. Yet, the tragedy of this truth is that the population of MSMEs across the world makes for statistical data and a crowd but established market leading brands that come under the shelter of scaled up blue chip corporations are the ones that people know, recognize and transact with. In other words, blue chip corporations have a reputation that could range from great to good or bad. MSMEs on the other hand despite forming the pack of the global economy are the herd; the ones that investors, customers, and employees do not know.

Digital marketing companies and consultants including us at TIS acknowledge the fact that in best cases MSMEs at best struggle to build a reputation and thus are unable to leverage it as a move of strategic behaviour and branding. The gravity of the challenge only increases if the reputation is bad. However not everything is lost and at last paradise it seems can be regained. Thanks to the evolution of the digital ecosystem for doing business and the cost, process and time efficiencies of online reputation management being offered by digital marketing companies, MSMEs can look forward to reinventing the rules of competition in the market.

Challenges and Solutions for MSME Brands in a New Age Digital Economy
From having a website that is fully functional and running, investing in social media marketing to creating laser focused content that showcases the key brand differentiators, there are tons of things that MSMEs can pursue within their stipulated budgets. The key is to take a top down insight of the rules of engagement, get the basics right and to place digital marketing initiatives and programs for online reputation management at the centre of the business model, not at the periphery. This calls for a change in mind set and a leap of faith; believing that the net of their investments in online reputation management will appear when they need it.

For MSMEs to succeed with their reputation management before target audiences of investors, customers and employees, it is vital for them to understand that the point where digital marketing outscores conventional brick and mortar marketing are: scalability, data driven approach to decision making and costs. Once the culture barrier is broken, it is advisable for MSME brands to take a holistic view of the grey areas that need their immediate attention. Remember that the urgent areas may not necessarily be the most important ones, but are those that need to be dealt with straight away before committing precious resource to a scaled up program or initiative.

As a leading online reputation management we at company TIS have diagnosed insights and experiences of working with both blue chip corporate and MSME brands across the globe to find areas that need improvement. Further we also suggest the following benchmarked practices that in our view shall empower and enable brands of small businesses to be more and do more:

1) Product Managers for Brand Positioning
Why do MSME brands fail to showcase their product offerings? Is it the lack of utility in it or failed customer excellence? In most of the cases, it is the lack of product placement in the value market that leads to its downfall. As a matter of fact, product manager is extensively responsible for taking the product through a product process framework, study each of its behavioural reactional in the climate chain and to objectify the brand’s goal.

2) Enhanced team collaboration amongst various departments
It is important to knit and grit the complete departmental structure into a single thread to ensure one voice for an overall business. When each department has the same message to deliver, across all its platforms, channels and products, the sense of authenticity is delivered into the minds of the audience, creating an inevitable reach of your business. But you need to be consistent in enhancing the customer experience and product catalogue to always be the hit list.

3) Create a Rich User Experience across all platforms
The key priority of the online visitor is the “Rich User Experience”. The presence of numerous alternatives has made your task even more tough to always stay ahead of your competition. For the search engine ranking , user experience (UX) is the first factor to consider, having failed to deliver it you might lose audience in a matter of seconds. As a brand, you need to be fluence your data analysis and focus on the area where you lack perfection and work in accordance to generate rich user experience for your visitors.

4) Highlight Your Premium Products
Focus on the premium quality product is ever increasing with the augment of e-commerce in India. We as an audience don’t just want things to be quick but the best (without going through the hassle of pick-in pick-out) with a tentative conclusion. Explain to them your premium products in the first display to become their first preference (especially the millennial crowd).

5) Safeguard Authenticity with Increased Data Protection
Heard about the data leak from the leading fintech company in India? That’s what leniency in giving concentrated focus towards data protection can lead to. With the increased number of cyber crime reported on the daily basis, it is really important for the internet companies to build and advance level of data protection to safeguard consumer data and to maintain its’ social reputation.

6) Look for the Right Domain Name to Complement your Website
As a result of constant feeding and general outlook, we tend to show strong trust in domains like .com, .org, and .co.uk., it is primarily due to the authenticity we have been associating with it and that’s exactly what you got to for your business. Choosing the right domain for your business can build a sense of trust and authenticity in your brand with easy customer attraction.

7 Link your Online Presence to the Current Domain Name
Social reach is the most effective fundamental of augmenting your online reach. With the boost of twitter and Facebook for voicing opinions, social media has gained pace and so should be your integrated marketing. Link your existing social presence to your domain name, such as social media platforms , product page, and websites to redirect people into viewing your product detail through any of these links.

8) Incorporating Branded Emails into your Work Flow
India is in a constant run to go digital. So why should your business lag? But getting a fancy and a branded email for your business is only possible after a successful completion of creating a website for your blog with a specific name. usually the email name is linked to the domain that is created based on your company’s name. Getting one such email for your company will augment your online reputation management and in building consistency of your brand throughout the internet management chain.

A VISION FOR MSMEs IN THE GLOBAL DIGITAL ECONOMY
At TIS, we have worked with both top blue chip and MSME brands and thus here we offer a snapshot of the insights on what MSME brands can do surmount challenges to reputation building they are faced with, by leveraging digital marketing. First, think of all the reasonably good to great locations in your location for retail commercial spaces. It costs less to design, develop and rank a website on search engines than to rent or lease a brick and mortar location in a posh area already inhabited by big brands. Second, social media marketing offers a scalable and cost rationalized solution for branding and reputation management than say the use of media vehicles like print, radio, and television. Third, an MSME brand can track and analyse data to get clear cut insights on digital media platforms, something that is very costly do in a conventional brick and mortar platform to keep track of their reputation in near real time times. Fourth, accepting digital payments through payment gateway development and integration navigates an MSME towards online tax returns submission and enhances compliance and regulation that further augments reputation.

With the above mentioned elements of value addition that online reputation management can offer, MSMEs can look forward to not just competing but winning against blue chip brands. Yes, at TIS we believe that a David can win against Goliath.

The post 8 Tips to Enhance Your Brand Awareness and Presence Online appeared first on Digital Marketing Agency - TIS India Blog.

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