Let’s get real for a moment. Customer loyalty is not guaranteed, no matter how good your pizza is. And no matter how many times you landed it like a gold medal Olympic gymnast, one misstep can cost you big time - which makes having high-quality delivery drivers even more critical to your success as an independent pizza restaurant offering local delivery.
As any good comedian will tell you, delivery is everything.
And when it comes to food delivery apps and services, the same rules apply. More and more customers are regularly using online ordering platforms to get restaurant food delivered to their home or office. And it is not just traditionally delivered items such as pizza or Chinese food either.
Customers not only want delivery - they want options. According to a survey by Cowen and Co., online delivery orders of all kinds have risen 380% in the last three years alone. Moreover, Andrew Charles, CFA, restaurant analyst for Cowen and Co., predicts that food delivery sales, which now represents roughly $43 billion, or 8% of all restaurant sales, will increase by 12%, or $76 billion, by the year 2022. Will you be ready?
Employees who love what they do often work a little harder to do their best. It's that sense of accomplishment and pride that only those who are engaged with their work can really understand. Getting to this ideal state, however, isn't something that simply happens. It's a perfect combination of getting the right person in the right work environment with the right management.
Behind the scenes, online ordering can feel a little daunting at first. Understanding how your customers view your menu and how they expect certain items to be categorized is something that you might not have even thought about until it came time to set up your own business with online ordering.
Millennial here. I was born in the late 80's and grew up in the golden age of the Internet. According to the headlines over the past year, my generation has single-handedly killed everything from napkins to Applebee's. But we're also the largest generation with the most buying power...and we like to eat! When it comes to ordering a pizza, there are several paths to winning (and keeping) Millennial business that you should keep in mind when marketing your pizzeria to capture these customers.