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It is easier than ever to automate your processes. Vendors provide well-documented APIs. Cloud solutions like Amazon Web Services and the ..read more
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When you have multiple people working on a website, you don’t want their visits polluting your Google Analytics (GA) data. There are many ..read more
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Over the years, the field of search marketers has expanded enormously. Next to the traditional search networks Google and Bing, there is an ..read more
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“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling ..read more
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It’s funny how one week in Hungary can give you an overview of the current state of the digital analytics industry. For me, this year’s ..read more
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Bedtime is a magical moment for kids. A moment between parent and kid where they can feel safe and experience the most exciting adventures ..read more
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Today's paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists ..read more
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These past six months, I’ve been seeing another woman. It’s hardly a confession, since my wife was well aware of it, and so many of my ..read more
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It has been two whole years since I posted 'The Genie in the Bottle: How to Tame AI?'. Interestingly, it seems that the analogy of AI as a ..read more
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Have you ever wondered: wouldn't it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it's almost April ..read more

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