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SLEEP THROUGH THE NIGHT

Do you sleep through the night?

Do you fall asleep right when you lay down?

Do you stay sleeping all night long? Do you wake up when your partner runs to the bathroom, or do you wake up with sweats, pain, or anxiety?

The last three years, my husband woke up and went to the bathroom, or roamed the house, or went down the hall to the living room and turned on the news and fell asleep again in his recliner.

That would wake me up and I would lay in bed thinking about everything I needed to do.  That’s why many of you would see me online at 3 a.m., and I know you’re not sleeping great because I ran into you there too.

 There are a lot of people who stay awake because of sleep apnea, hormones, or, if you have our Sleep Program, you know there are a lot of reasons you’re not sleeping and it’s a vicious cycle.  From the research we did on the program, I found that a good sleep routine can’t be beat.  From life experience and working with customers, I know that a good sleep environment can’t be beat.

 The information I’m going to share with you today is about a bed.  It’s a bed that was designed specifically for pain.  Then, there are other beds that were designed to be clean, luxurious, and affordable.  I’ll tell you about those as well.

the first weeka new bed

lSome of you know that I got to play Oprah last year, giving away beds and Vitamix’s and other goodies.  Well, I got a new bed too.  It’s called Level-Sleep and it is made specifically for people in pain.  I’m not in pain, my husband is.  In 1969, he broke his neck and at the time, there was only one successful surgery for putting things back the way they were supposed to be, so he chose not to do it.  Things fused on their own and arthritis grew as he got older and now, he is holding his head up with muscles, and not his neck or bones.  So he is in pain.  In February, he was advised to have a surgery, we got two other opinions, who said it was more likely he’d be turned into a vegetable than saved from eventual paralysis. So, he resigned himself to being in pain for the rest of his life. 

At this same time, Level-Sleep sent us a bed to try out that is designed for people in pain.  They sent a couple of pillows too.

The neighbor said to give the bed an A+ on delivery and setup – it was a breeze.  We’ve (he) had the opposite experience with other beds.  He helps out a lot so he gets to put in his opinion on that piece.

I tried the pillow first.  I thought it was pretty cool that there was a spot for the ear when sleeping on your side.  I figured I’d be able to hear better.  I didn’t realize I moved around so much in my sleep.  I was hot and didn’t sleep on the pillow again.

Gary slept on the pillow the second night and didn’t get used to it, but tried it the third night and now he won’t sleep without it.  It holds his neck in place and makes him feel secure.  He’s told everyone he knows about it because it’s been that good for him.

He is also a skeptic.  As positive as I am, he is negative.  To be honest, we were both nervous because we liked the bed we’d had.  He kept saying “I can’t tell if I like it.”  I noticed something right away, and that was, he quit waking up all night long.  He used to wake up several times a night and now he was sleeping all the way through. That in itself can increase quality of life immensely.

We were flooded the second day we had the bed and my lower back hurt when I went to bed.  He, of course hurt like normal.  He never slows down anyway.  We both woke up feeling good in the morning.  Gary goes from 3-10 on the pain scale during the day to night and he was waking up at 1 and feeling better than 10 sometimes at the end of the day.

I plan on trying the pillow again with a crisper pillow case.  Gary wouldn’t change a thing.  Beds and pillows, like lifestyle changes are bio-individual.  It is better that it work for Gary than for me.

“Laugh and the world laughs with you, snore and you sleep alone.”  Anthony Burgess

it just gets better

the compounded effect

The more nights you sleep straight through, the better it gets.  The more rested you are, the easier it is to handle stress and pain.  

I talked about the bed the first week and lots of people were interested.  There must be a lot of people in pain.  I told them I wasn’t 100% sure it was the bed.  How could you be after a few days?  So I went a month.  I had Gary give me his sleep tracker information and I was right – he was sleeping better.  I know I was sleeping better – because he was.

Another thing, I get hot at night and need a cool bed, cool sheets, cool temperature.  I stay cool in this bed.  I was visualizing us in the 50’s movie version with different beds, the twin beds with one foot on the floor!  We’re both comfortable and get to continue to share a bed and a room.

When we first got married, he had to have a bed that felt like a piece of wood.  This is softer.  I’m very pleased with it.  I’m grateful to have it because of Gary and I was really happy to have it when I hurt from getting water out of the house and moving furniture.  It’s really ingenious.   

I was thrilled with the materials.  They are much cleaner than most mattresses and they are coming out with a purely clean mattress soon.

other bedseveryone sleeps differently

The other beds include a luxury, 100% clean bed, and the budget mattress.

Ashlie has the luxurious version, DreamCloud (the one we were going to have before we got the level-sleep for Gary).  She loved it, her husband loves it.  Now, she gets warm sleeping on it.  That’s why it’s so important when you’re choosing your bed to get the right one. I interviewed JJ for this week’s podcast and the beds all have a warranty.  I think that takes the fear factor out and makes it a no lose proposition to choose a bed.

My Level-Sleep Bed has a 365 Day Warranty, I don’t know how you can ask for anything better than that.

Amanda wrote this about her Nectar bed;  

To give a little background first, I have been using a high-quality mattress up until a month ago but it was, I think maybe 12 years old.  It’s definitely seen its share of wear and tear after raising three kids and countless pets, yet I still considered it to be an okay mattress at this point.  I was waking up once or twice a night and not feeling overly rested in the morning, but it wasn’t horrible.  I just assumed it was part of my ‘getting older’ process. 

Then my Nectar Memory Foam Mattress arrived with two Memory Foam pillows.  I was skeptical.  It arrived rolled up in a vacuum sealed plastic wrap.  I remember thinking, “This can’t possibly be better than a

regular mattress.  There is no substance to it!”.  But I unwrapped it and cut the plastic wrap off.  It said to wait 24 hours for it to be fully ‘inflated’ but it actually was a lot faster. 

I decided to finally test it out.  I noticed immediately how it DIDN’T make all the noises my regular mattress made.  There were no springs or anything to move around.  But what surprised me was how well the mattress adjusted to me.  What was supposed to be just a few minutes test trial turned into me staying and relaxing in bed for a few hours.  It was wonderful.  Every single aspect of my body felt supported in a way my older mattress never did.  I was genuinely excited for bedtime that evening. 

The next few days I did wake up with a little bit of a sore back, but I think it was just my body adjusting to the new support.  Since then, and I’ve been sleeping on it for about a month now, I have been waking up feeling rested.  I almost never wake up in the middle of the night anymore.  Things I had believed to be due to aging were actually due to a mattress that wasn’t adequate.  Every night I sink into the mattress with a contented sigh because of how perfectly it supports me. 

I’ve even had to fight off my kids.  They used to stay on the couch when there were watching a movie on the tablet or playing a game on their phone.  Now I catch them in my room kicking back on the bed.  Even they recognize how superior it is to the mattress I had previously.  My daughter has even hijacked one of the pillows and she has found that her breathing at night (she has asthma) has improved significantly. 

I can’t even begin to say just how much I love this mattress.  Waking up feeling refreshed each morning has given me the motivation I needed to start early morning workouts again.  I feel the best I’ve felt in a long time and I expect it to only continue to improve.  If you are considering a mattress, I can’t recommend this one enough.  If you are unsure about the idea of memory foam because you are stuck in the traditional spring mattress style, trust me on this, you will not regret switching.  It is everything I didn’t know I needed in a mattress.

Amy Korn-Reavis, our Clinical Sleep Educator received a bed, I got to surprise her with it in our podcast on Sleep.  Thank you for that as well JJ.  I love giving presents.  You can find her review on her website www.amykornreavis.com

Thank You DreamCloud, Nectar, and Level-Sleep. 

The Health Coach Group thanks you as well, I’m pretty sure we’re all better workers because of our beds.  How would that be for a corporate wellness incentive?  New beds for the big thinkers and producers would pay-off pretty fast. 

Chiropractors, orthopedists, personal trainers, physical therapists, and really, any health professional,  if you want to offer something that will improve the quality of life for your patients, I personally will vouch for Level-Sleep.  They have an affiliate program that you can sign up for and you can track your patient’s experience.

Lessons in Leadership

for Health Coaches

Did you enjoy this post?

Further Reading:

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

Inner Circle (Includes BA, OMM)

Done-for-you programs

Healthie

Offer Beds for Pain Relief

Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

The post Sleep Through the Night appeared first on The Health Coach Group.

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Mattress and Sleep Secrets Revealed
Mattress and Sleep Secrets Revealed

Podcast 55

Everyone knows the importance of a good night’s sleep but not everyone has positive experiences with sleep. JJ Abodeely from Level Sleep joins Cathy to talk about healthy sleep habits and the impact of sleeping on a surface that truly provides the support your body needs.  

In this episode, Cathy and JJ discuss the following:

  • How Level Sleep began and grew its business
  • Why Level Sleep focuses on producing a toxin-free mattress
  • Why sleep is considered the foundation of our health
  • How your behaviors, environment, and sleep surfaces impact your sleep
  • The benefits and drawbacks of the direct-to-consumer mattress market
  • Common causes and potential solutions for pain related to sleep  
  • Suggestions for taking control of your sleep health  
  • How health coaches can integrate sleep wellness into their practice
  • Level Sleep’s Partnership Program   

For years Cathy’s husband has tossed and turned at night due to a past neck injury. After trying different types of pillows and beds, Cathy and her husband finally both enjoyed a full night’s rest thanks to Level Sleep.       

Connect with Us:

Set up a Strategy Session with Us!
support@thehealthcoachgroup.com

Mentioned In This Episode:

Level Sleep

For information about the Level Sleep Partnership Program email Partner@levelsleep.com.

Links to resources:

Health Coach Group Website

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The post Health Coach Conversations: Mattress and Sleep Secrets Revealed appeared first on The Health Coach Group.

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Oriental Medicine
Oriental Medicine (Chinese Medicine)

Podcast 54

Most people are familiar with acupuncture but do not understand the medicine involved in the practice of Oriental Medicine. Cathy talks with her friend about the benefits of the “highest form of the medicine”.

In this episode, Cathy and her friend discuss the following:

  • What studying Chinese medicine involves
  • Differences between traditional medicine vs. Chinese medicine
  • Why people turn to Chinese medicine to manage their health
  • How herbs can retrain your body and mindset
  • The flexibility between specializing in Oriental medicine vs. a holistic practice
  • The System of the 5 Elements and how it relates to life, balance, and culture
  • How Traditional Chinese Medicine (TCM) evolved because of Western influence
  • How Taoism interacts with other spiritual and religious beliefs
  • How the 5 Elements apply to all cycles of life and bring peace
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The post Health Coach Conversations: Oriental Medicine appeared first on The Health Coach Group.

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Top Three Actions to Take On LinkedIn Now

One of my favorite topics is social media.  The reason?  Not only is it beneficial and fun, it is also extremely cheap advertising (if not free) compared to the old newspaper, radio, television, yellow pages, and direct mail of my old brick and mortar business.  It gives me a thrill to be able to reach so many people, in such a personal way, in such an easy fashion.

Karen Yankovich is one of my favorite people to talk to about social media.  Not only does she teach it, she uses it successfully.  To me, that is the key to finding the right person to listen to.  She’s in my podcast interview this week if you want to listen to our chat.  We also had some other insights you may find valuable.

Karen wrote the original module for social media for our Building Abundance Course.  Never have I ever seen anyone with so much insight on so many different platforms.  I’m always saying to you, don’t spread yourself too thin, find the platform that works for you and focus on one or two.  If your ideal client is in business or works in a career that would put them on LinkedIn, this is the time to take a look at that as a valid platform.

Three Tips

Actions on LinkedIn

 3 Tips for Using LinkedIn  

ONE

Don’t skip the connecting piece: Make consistent connections by searching for those who will be valuable to your business and send connection requests weekly.

If you’re on LinkedIn, you’re familiar with the people who reach out to you for the first time ever, not knowing you, and saying they read about you, but they didn’t really, otherwise they’d know your business model isn’t what they say it is, and they try to sell you like a door-to-door encyclopedia salesman.

I just looked and two out of ten seemed to be genuine and authentic communication.  Why would you cold call a sponsorship?  She just threw it out there and waited for it to do the work for her.  No way.  When we work with sponsors, it generally takes weeks or months of phone calls to get it done.

TWO

Make sure you have a great profile: Your profile should be client-facing and focus more on your client and make them want to connect with you.

One Saturday morning, at 6 a.m., Karen got on the phone with me and walked me through setting up my profile.  Last year, she and I did one of her full day intensives and she helped me to update it.  It’s important that your profile represents you well.

THREE

Keep up with your LinkedIn inbox: Keep your inbox open and respond to messages so others will know you value their connection.   

I’m the worst at this, but getting better.  It used to go for 6-12 months without me checking and now I check once or twice a week.  I’ve gotten business off of Linked In, and it doesn’t cost me anything but some common sense and my time.

“Customer loyalty is earned by being responsive, friendly, and making it easy to do business.  Social Media gives you an opportunity to prove yourself with value and authenticity. ”  Cathy

Benefits

more

Some other things we discussed in the interview:

  • Why you need to narrow down your niche  
  • How LinkedIn allows for targeted networking
  • The growing benefits of LinkedIn Ads
  • Using a personal page vs. a company page on LinkedIn   
  • Why your LinkedIn profile should tell others about you but focus on them
  • Start building your connections by starting small and sending messages
  • Different ways to provide value to your LinkedIn connections
  • The benefits of interacting with Groups
  • 3 Ways to use LinkedIn as a business owner
  • How to avoid violating LinkedIn’s Terms of Service
  • Karen’s free LinkedIn Workshop       

 We go over and over again, how important it is to be consistent with your branding, narrow your niche smaller than you like and putting yourself out there to offer the gift you have to share.  LinkedIn is like any other media, you want to stay consistent and authentic.

When we talked, I learned that you can’t have someone else do your work on LinkedIn for you.  I’m going to be doing a lot of research on the Business Page now.  When your business gets to a certain size, you just have to delegate some of the work.  As far as I can tell, the business page is the only way to do that…so, stay tuned for more!

Lessons in Leadership

for Health Coaches

Did you enjoy this post?

Further Reading:

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

Inner Circle (Includes BA, OMM)

Ready to Launch Programs

Listen to the Podcast and get access to Karen’s free workshop!

Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

The post Top Three Actions to Take On LinkedIn Now appeared first on The Health Coach Group.

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Top 3 Actions to Take on LinkedIn Now
Top 3 Actions to Take on LinkedIn Now

Podcast 53

We all know the value of networking when it comes to growing your business. You would never walk into an event and immediately give a sales pitch to a complete stranger, and you shouldn’t do it social media, either! Karen Yankovich returns to the show to talk with Cathy about 3 ways to leverage your connections on LinkedIn and reach your target market.

In this episode, Cathy and Karen discuss the following:

  • Why you need to narrow down your niche
  • How LinkedIn allows for targeted networking
  • The growing benefits of LinkedIn Ads
  • Using a personal page vs. a company page on LinkedIn
  • Why your LinkedIn profile should tell others about you but focus on them
  • Start building your connections by starting small and sending messages
  • Different ways to provide value to your LinkedIn connections
  • The benefits of interacting with Groups
  • 3 Ways to use LinkedIn as a business owner
  • How to avoid violating LinkedIn’s Terms of Service
  • Karen’s free LinkedIn Workshop
Karen specializes in using LinkedIn as a tool to connect with others. This social media platform is constantly evolving and the benefits it provides to business owners are endless. Here are 3 of Karen’s most current suggestions for successfully using LinkedIn:

3 Tips for Using LinkedIn

1—Don’t skip the connecting piece: Make consistent connections by searching for those who will be valuable to your business and send connection requests weekly.

2—Make sure you have a great profile: Your profile should be client-facing and focus more on your client and make them want to connect with you.

3—Keep up with your LinkedIn inbox: Keep your inbox open and respond to messages so others will know you value their connection.

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The post Health Coach Conversations: Top 3 Actions to Take on LinkedIn Now appeared first on The Health Coach Group.

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How to Increase Your Sales With Touch-points

One of the scariest things, according to most of you, is advertising and spending money to get your name out in front of the public.  Most of my focus has been on list building and social media.  They are both important and will increase your business if you are consistent, have the right message, audience, and a compelling call to action.

In brick and mortar business, I’ve always followed the 7 touch-point rule.  You need to have your product and your business in front of your customer a minimum of 7 times before you will make an appointment or sell something to them.  

All the research I see today says 6-14 times.  Because of the crazy online busyness, I would double those numbers.  Most of you get in front of a person once or maybe twice.  You have such an incredible gift to share, but if no one knows about you, you have no one to share it with.  Get your face, your name, your brand, your message out there.  Become recognizable and when they are READY to buy they WILL come to you.

What are touch-points?

many, many options

Touch-points are the number of times that a potential client or client has contact with a business, or product, or person representing a business.  It’s during these touch-points that the client decides if they’ll do business with a company or buy it’s products or services.  There are touch-points which make up a client’s experience before, during, or after a purchase.  So those touch-points are important all the way through.  They determine if you’ll get repeat business or referrals too.

Today we’re going to be primarily focused on the “before” touch-points.  

It’s important that you diversify your touch-points so you learn which are most effective for your target market.  I’ve always said not to bury yourself in social media.  That is still true, find out which one or two platforms are best for your clients and don’t do more than that.  Focus and do those well instead of spreading yourself too thin.

“Your brand is a story unfolding across all customer touch points. ‘”  Jonah Sachs

Your clients experience with your brand is your story.  Be sure your story is authentic and engaging.

Touch-points

Pick, try them out, expand, adjust, analyze and improve.

 The ways you can make contact with potential customers is limited only by our imagination.  Here is a list of different touch-points:

  1. social media (Facebook, Instagram, Pinterest, LinkedIn) interaction and advertising
  2. email marketing
  3. direct mail
  4. newspaper
  5. radio
  6. television
  7. SEO
  8. programmatic ads (Google)
  9. workshops
  10. webinars
  11. clinics
  12. store demonstrations
  13. vendor events
  14. trade shows
  15. referrals
  16. business cards
  17. special signature
  18. blogs
  19. podcasts
  20. quotes and pricing
  21. vehicle ads
  22. magazine ads
  23. text messaging
  24. website
  25. voicemail
  26. events 
  27. exposure through joint ventures
  28. packaging
  29. you and the way you treat people
  30. office
  31. sales channels
  32. sampling
  33. sponsoring
  34. person-to-person
  35. public relations
  36. testimonials

Your brand is important.  Your brand should be apparent in each point of contact.  The more times you “touch”, the more likely your potential client will remember you.  Keep it simple, honest, and provide value in each point of contact.

We’ll talk again about how important the client experience is.  Once you have a customer, you need to make sure they’re happy and satisfied.  You also need to learn when to say no.  We’ll talk about that too.

Want to hear more on this subject?  Listen to my podcast!  Health Coach Conversations

Lessons in Leadership

for Health Coaches

Did you enjoy this post?

Further Reading:

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

Inner Circle (Includes BA, OMM)

Done-for-you programs

Healthie

Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

The post How to Increase Your Sales With Touchpoints appeared first on The Health Coach Group.

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How to Increase Your Sales with Touchpoints
How to Increase Your Sales with TouchpointsPodcast 52

It’s recommended that you reach out or “touch” your clients 6-14 times to ensure you’re establishing a solid connection. Cathy and Sandee explain why authentic and targeted touchpoints are crucial to growing your business.       

In this episode, Cathy and Sandee discuss the following:

  • Why it’s important to diversify your online presence
  • Different types of touchpoints and how they support your business
  • Suggestions for how to incorporate touchpoints in your business

Cathy and Sandee have experienced a lot of success using a variety of touchpoints. Below is a comprehensive list of some of the many options you might consider using with your own business. Listen to hear each type explained during the show:

  • Using direct mail even once or twice a year
  • Newspaper, radio, or television advertising
  • SEO and programmatic ads
  • Different kinds of public appearances you can leverage
  • Printed materials such as business cards or brochures
  • Proposals or quotes
  • Thank you notes or follow up notes
  • Email signature and tagline
  • Blogs and podcasts
  • Advertising in local or national magazines or publications
  • Referrals and word of mouth  
  • Text messaging and messaging apps
  • Website, office, or store
  • Incoming and outgoing voicemail messages  
  • Events and networking opportunities
  • Joint ventures and cross promotions
  • Packaging and programs
  • How you treat people
  • Giving samples
  • Person to Person communication
  • Public relations
  • Testimonials
  • Your brand
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The post Health Coach Conversations: How to Increase Your Sales with Touchpoints appeared first on The Health Coach Group.

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Brand Your Health Coach Business

This is one of the most important steps in setting up your health coach business.  Whether you have a new business or an old business that needs some direction, stop whatever you are doing and give your brand some attention.

Branding Worksheet:
  1. What is your specialization and business focus?
  2. Who does your focus appeal to?
  3. What can you offer this person
  4. What is your special talent?
  5. What do you want to be known for?
  6. Why are you a health coach?
  7. What is your story?
  8. What is your style?  Are you exotic, casual, professional, modern, classic?
  9. What is your client’s style?
  10. How can your style come together with your client’s?
  11. A value statement, slogan or very brief statement that speaks to your client and says what you offer and they want….
  12. Have you written your elevator speech?  You should have one by now.  If you do have one, maybe it is time to update it.  Make it short and sweet.  We work with _______________ who are struggling with _____________.   or   We help ____________ to ____________.

Your elevator speech should state your:

  • clients need
  • unique offering
  • solution
  • benefits

Your elevator speech is not only important so that you can state your business, it also clarifies and manifests your purpose in your thoughts.

These are the beginning steps in branding your health coach business.  Further branding strategies will be found in Business Plans for Health Coaches!

How are you coming with your branding?  Name some of the challenges you have encountered below.  Pass this along to friends and coworkers who could use this.

The post Branding Your Health Coach Business appeared first on The Health Coach Group.

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What To Do To Get Your Business Off the Ground

Cheryl is a natural, her customers love her, she works hard, puts herself out there, changes lives daily with her health coaching business, and when she came to me for our Membership Mastery, I knew she would do well and she is.  Doctors and registered dietitians have an easier start because you usually have a practice established and can draw on your patient list to fill your membership or wellness programs.

You come to us and you establish your :

  •  niche
  • market
  • business model
  • message
  • you have a good plan and you base your decisions off of it
  • you market and advertise and get yourself in front of people 7-14 times so they subscribe or purchase

You work hard, or have someone else work hard and it all comes together and you’re off an running.

Last week I had an email from a customer who’s been with me since the beginning.  She has a fabulous offer, many followers, a lot of interest, and she’s a hard worker.  A very hard worker.  She deserves to be flying with her business.  She’s ready to give up.  I’m writing this for her and for anyone else like her who has the education, the work ethic, and even a great idea, and doesn’t seem to be able to get it off the ground.

Don’t give up and don’t throw all that hard work away.  There are some things that you should consider and you are closer than you think.

Your Niche

Reassess your niche 

This customer had a great workshop.  It was full and people loved it.  She did just what I say to do – narrow it and then narrow it some more.  She had a good niche, except for one thing, they couldn’t afford her.  They were all lower income and she felt like she couldn’t charge for her services. If you have a niche like this, you have a few different options.

  1. Change your niche to a higher income bracket.
  2. Apply for a grant to be able to continue working with the people who can’t afford you.
  3. Continue to offer your services for free and get advertising sponsors of products that are a necessity in the view of your customers.  That will offset the price of your offering with income from the sponsors and give the sponsors new business.
  4. Celebrity’s are made – be one.
  5. Offer a membership where they can get as much of you as you can offer (recordings, programs, a group, etc) and offer freebies, coupons, and other price offsets.
  6. Offer free participation in your programs if they bring a paying guest.
  7. Work with a partner like a church or business where you are paid by another entity.
  8. Offer your services for free and affiliate for businesses they need.
  9. Layer your offer.  Start out with something small and offer bigger things.  OR the one thing you are the expert on that they won’t pay for – couple it with something they will buy.

“Whenever you find yourself doubting how far you can go, just remember how far you’ve come.  Remember everything you’ve learned, everything you’ve faced, all the battles you have won, and all the fears you’ve overcome.”  Someone Smart

Business Model

Try them on

ONE

Consulting – that is one-on-one and if you do this by yourself, you are limited by the number of hours you have in a work day.  Unless you outsource some of the work, in that case you can take a lot of one-on-one work because we have a vast pool of health coaches eager to work.

TWO

Subscription – So many people subscribe to various membership programs already and might not even realize it. From small, independent online businesses to multi-million dollar corporations, subscription services and membership programs have been helping to deliver value and convenience to individuals all over the world. It is a proven business model that can also work for your online health business. If you can offer a subscription that offers both value and convenience to your own ideal clients for a good price, I can tell you right now – people will sign up!   Read more.

THREE

Affiliate  You can still give away a lot of free stuff if your client is in the market for something else that you affiliate for.  Some people give away free information all year long and then promote a product that people easily see the monetary value for and make a commission with that.  Just be sure it’s something you would use yourself and that the business you affiliate for shares your values, because your reputation becomes tied to there reputation as an affiliate.

FOUR

FREE version.  One example of this in action is the video software.  You can use it at it’s base level, but if you want any of the extra’s (like not advertising their name or being able to select fonts or custom colors) you have to pay more.  Things that didn’t seem like a necessity may change in priority this way.

FIVE

Daily News.  I receive two daily emails on the news and I don’t watch the news on television at all.  I trust it not to be fake, it’s more fun to read, and it’s convenient.  There hasn’t been a daily news for health.  That’s a wide open market.  It’s also needed.  There are millions of people who get on the internet looking for real information and it’s tough to discern.  Wouldn’t if be nice if there was a publication with scientific backed information daily?!

A Couple Final Thoughts

There are many things you can do to affect a change in your profit outcome.  The secret is to find the right combination.  Get in a mastermind with your peers.  Talking your thoughts sometimes helps.

One more thing, don’t be afraid to market.  That’s the difference between not making it, or not making it big.  You have to get yourself in front of a potential client 7-14 times to inspire them to become your customer.

Talk to me in the comments below!  What have been your struggles and your big wins?  What tips do you have?

Lessons in Leadership

for Health Coaches

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Further Reading:

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

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Done-for-you programs

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Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

The post What to do When You Can’t Get Your Business Off the Ground appeared first on The Health Coach Group.

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What to do When You Just Can’t Get Your Business off the Ground
What to do When You Just Can’t Get Your Business off the Ground Podcast 51

For this episode of Health Coach Conversations, Cathy and Sandee talk about why it’s important to understand your market, niche, marketing, business plan and model in order to be able to adjust as needed and have a successful business.  

In this episode, Cathy and Sandee discuss:

  • Why you might need to consider alternative options and/or clients for your market
  • How Zoom, Facebook Live, and Synduit can improve your online presence  
  • How Building Abundance products can help establish an active and passive income
  • The benefits being an affiliate with other health coaches or doctors
  • Why you should consider hiring a business coach or joining a mastermind group  
  • Different types of business models and how they can make you money  
  • Suggestions for how to advertise and sell your product

As an experienced health coach and entrepreneur, Cathy knows what it’s like to be completely frustrated and ready to throw in the towel on your business. However, she also believes there are multiple business models to help turn your business around and explains each one during the show.

    Different Business Models   

    • Membership programs
    • Peer to peer networking
    • Direct sales
    • Multi-level marketing
    • Affiliate earnings
    • Sales force
    • Subscription plan
    • Consulting firms
    • Product Sales  
    • Advertising sales
    • Franchise model
    • News model
    • Multi-brand sales
    • Altruism model
          Did you enjoy this blog?  Sign up here and receive them free weekly in your emails.

    The post What to do When You Just Can’t Get Your Business Off the Ground appeared first on The Health Coach Group.

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