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What To Do To Get Your Business Off the Ground

Cheryl is a natural, her customers love her, she works hard, puts herself out there, changes lives daily with her health coaching business, and when she came to me for our Membership Mastery, I knew she would do well and she is.  Doctors and registered dietitians have an easier start because you usually have a practice established and can draw on your patient list to fill your membership or wellness programs.

You come to us and you establish your :

  •  niche
  • market
  • business model
  • message
  • you have a good plan and you base your decisions off of it
  • you market and advertise and get yourself in front of people 7-14 times so they subscribe or purchase

You work hard, or have someone else work hard and it all comes together and you’re off an running.

Last week I had an email from a customer who’s been with me since the beginning.  She has a fabulous offer, many followers, a lot of interest, and she’s a hard worker.  A very hard worker.  She deserves to be flying with her business.  She’s ready to give up.  I’m writing this for her and for anyone else like her who has the education, the work ethic, and even a great idea, and doesn’t seem to be able to get it off the ground.

Don’t give up and don’t throw all that hard work away.  There are some things that you should consider and you are closer than you think.

Your Niche

Reassess your niche 

This customer had a great workshop.  It was full and people loved it.  She did just what I say to do – narrow it and then narrow it some more.  She had a good niche, except for one thing, they couldn’t afford her.  They were all lower income and she felt like she couldn’t charge for her services. If you have a niche like this, you have a few different options.

  1. Change your niche to a higher income bracket.
  2. Apply for a grant to be able to continue working with the people who can’t afford you.
  3. Continue to offer your services for free and get advertising sponsors of products that are a necessity in the view of your customers.  That will offset the price of your offering with income from the sponsors and give the sponsors new business.
  4. Celebrity’s are made – be one.
  5. Offer a membership where they can get as much of you as you can offer (recordings, programs, a group, etc) and offer freebies, coupons, and other price offsets.
  6. Offer free participation in your programs if they bring a paying guest.
  7. Work with a partner like a church or business where you are paid by another entity.
  8. Offer your services for free and affiliate for businesses they need.
  9. Layer your offer.  Start out with something small and offer bigger things.  OR the one thing you are the expert on that they won’t pay for – couple it with something they will buy.

“Whenever you find yourself doubting how far you can go, just remember how far you’ve come.  Remember everything you’ve learned, everything you’ve faced, all the battles you have won, and all the fears you’ve overcome.”  Someone Smart

Business Model

Try them on


Consulting – that is one-on-one and if you do this by yourself, you are limited by the number of hours you have in a work day.  Unless you outsource some of the work, in that case you can take a lot of one-on-one work because we have a vast pool of health coaches eager to work.


Subscription – So many people subscribe to various membership programs already and might not even realize it. From small, independent online businesses to multi-million dollar corporations, subscription services and membership programs have been helping to deliver value and convenience to individuals all over the world. It is a proven business model that can also work for your online health business. If you can offer a subscription that offers both value and convenience to your own ideal clients for a good price, I can tell you right now – people will sign up!   Read more.


Affiliate  You can still give away a lot of free stuff if your client is in the market for something else that you affiliate for.  Some people give away free information all year long and then promote a product that people easily see the monetary value for and make a commission with that.  Just be sure it’s something you would use yourself and that the business you affiliate for shares your values, because your reputation becomes tied to there reputation as an affiliate.


FREE version.  One example of this in action is the video software.  You can use it at it’s base level, but if you want any of the extra’s (like not advertising their name or being able to select fonts or custom colors) you have to pay more.  Things that didn’t seem like a necessity may change in priority this way.


Daily News.  I receive two daily emails on the news and I don’t watch the news on television at all.  I trust it not to be fake, it’s more fun to read, and it’s convenient.  There hasn’t been a daily news for health.  That’s a wide open market.  It’s also needed.  There are millions of people who get on the internet looking for real information and it’s tough to discern.  Wouldn’t if be nice if there was a publication with scientific backed information daily?!

A Couple Final Thoughts

There are many things you can do to affect a change in your profit outcome.  The secret is to find the right combination.  Get in a mastermind with your peers.  Talking your thoughts sometimes helps.

One more thing, don’t be afraid to market.  That’s the difference between not making it, or not making it big.  You have to get yourself in front of a potential client 7-14 times to inspire them to become your customer.

Talk to me in the comments below!  What have been your struggles and your big wins?  What tips do you have?

Lessons in Leadership

for Health Coaches

Did you enjoy this post?

Further Reading:

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

Inner Circle (Includes BA, OMM)

Done-for-you programs


Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

The post What to do When You Can’t Get Your Business Off the Ground appeared first on The Health Coach Group.

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What to do When You Just Can’t Get Your Business off the Ground
What to do When You Just Can’t Get Your Business off the Ground Podcast 51

For this episode of Health Coach Conversations, Cathy and Sandee talk about why it’s important to understand your market, niche, marketing, business plan and model in order to be able to adjust as needed and have a successful business.  

In this episode, Cathy and Sandee discuss:

  • Why you might need to consider alternative options and/or clients for your market
  • How Zoom, Facebook Live, and Synduit can improve your online presence  
  • How Building Abundance products can help establish an active and passive income
  • The benefits being an affiliate with other health coaches or doctors
  • Why you should consider hiring a business coach or joining a mastermind group  
  • Different types of business models and how they can make you money  
  • Suggestions for how to advertise and sell your product

As an experienced health coach and entrepreneur, Cathy knows what it’s like to be completely frustrated and ready to throw in the towel on your business. However, she also believes there are multiple business models to help turn your business around and explains each one during the show.

    Different Business Models   

    • Membership programs
    • Peer to peer networking
    • Direct sales
    • Multi-level marketing
    • Affiliate earnings
    • Sales force
    • Subscription plan
    • Consulting firms
    • Product Sales  
    • Advertising sales
    • Franchise model
    • News model
    • Multi-brand sales
    • Altruism model
          Did you enjoy this blog?  Sign up here and receive them free weekly in your emails.

    The post What to do When You Just Can’t Get Your Business Off the Ground appeared first on The Health Coach Group.

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    The Differences Between MLM, Pyramid Schemes, and Direct Sales 

    Of all the topics ever, this topic seems to stir the most animosity in our threads.  I thought it would be good to take a few minutes and really examine the differences between the 4 business models.  If you read to the bottom, you’ll find a link for a podcast where Ashlie and I have an open and frank discussion about how they may apply to our industry.

    Multi-Level Marketing vs Pyramid

    are they different?

    Multi-level Marketing or “MLM”, also known as network marketing promotes  creating a sales-force of distributors.  The seller receives a commission on the sale of a product.  They also get a commission or some form of compensation for all the sales made by the distributors who’ve been placed under them in a level lower than their own.  Often there is a requirement to purchase as well as a requirement for so many distributors under you to purchase as well.  The payment format can be pretty simple or very complicated.  Multi-level marketing involves a product.

    Unlike an MLM, Pyramid Schemes don’t have a product.  They are disguised as and MLM, but they don’t have a product.  The money paid out in this scheme is totally reliant on the number of people you enroll.  Essentially, you all just move money around.

    Both forms are often required to spend your own money.  Often, to qualify for commissions, you must purchase product or “pay-up”.

    “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

    Direct Sales and Retail Sales

    compare and contrast

    Most of us recognize retail sales as sales that are made from a location of the seller, either a store or a website on the internet.  We’re comfortable with these sales because although it doesn’t ensure stability, it is a sign of it. The retail seller is always there during their regular business hours. Normally the retailer purchases from a manufacturer and sells to the end user.  Sometimes there is a middle man who represents several manufacturers and brokers to retailers.

    A direct sales person often sells at the location of the buyer, whether it’s at their home, business, or the home of a friend of the buyer in the form of a party.  Direct sellers are normally independent contractors who receive a commission for selling.  Often your local government has safeguards for people who purchase from direct sales people, like “right of rescission” that prevents the direct sales person from “pressuring” during door-to-door sales.

    So, the question is, what do you want to work with as a health professional?  The pyramid scheme is a definite no.  Then, it depends on your business model.  I know lots of people doing very well with the really good quality products in multi-level marketing, it’s difficult if you don’t build your team.  If all you do is sell a few products here and there, you won’t get rich with MLM’s. Worse than that, you can end up loyal to your up-line and have a closet full of product going bad, money going out monthly for your monthly order, and no money coming in. 

    I do know people who are getting rich building the people end of the MLM’s.  The key, I think is to decide what you want from your business. It’s hard work too, but some are having fun while they do it.

    We’ve also successfully created programs for you that allow you to easily incorporate products into our programs, MLM as well as retail and direct sales. 

    The other considerations; do you have a storefront where you’d prefer physical inventory or are you set up online and the last thing you want to do is to create a distribution center.

    Listen to my interesting conversation with Ashlie in Health Coach Conversations Podcast.

    Join in the conversation below.  Do you have physical products in your practice?  What business model do you prefer?  Are you happy with how it’s going?

    Lessons in Leadership

    for Health Coaches

    Did you enjoy this post?

    Further Reading:

    Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

    Inner Circle (Includes BA, OMM)

    Done-for-you programs


    Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

    The post The Differences Between MLM, Pyramid Schemes, and Direct Sales appeared first on The Health Coach Group.

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    The Differences Between MLM, Pyramid Schemes, and Direct Sales
    The Differences Between MLM, Pyramid Schemes, and Direct Sales Podcast 50

    Thanks for joining another episode of Health Coach Conversations! Cathy’s daughter Ashley is a health coach, personal trainer, and participates in product sales. Ashley joins Cathy on the show to have a conversation about the differences between multi-level marketing and pyramid schemes, as well as the differences between direct sales and regular retail sales.  

    In this episode, Cathy and Ashley discuss the following:

    • What multi-level marketing involves and its benefits    
    • The difference between a pyramid scheme and multi-level marketing
    • How multi-level marketing works with retail selling
    • The difference between direct sales and retail sales
    • Whether retailing occurs within multi-level marketing companies
    • The importance of due diligence when working with mlm companies
    • The benefits and drawbacks to the culture of commission-based sales
    • Why you should seek out the training you need and work with like-minded people
    • Why you should find the best product for your business plan
    Listen To Episode 50 Below:

    Connect with Us:

    Set up a Strategy Session with Us!

    Mentioned In This Episode:

    Consumer Lab 

    Links to resources:

    Health Coach Group Website

          Did you enjoy this blog?  Sign up here and receive them free weekly in your emails.

    The post The Differences Between MLM, Pyramid Schemes, and Direct Sales appeared first on The Health Coach Group.

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    Employing or Partnering with Health Coaches in Your Business
    Employing or Partnering with Health Coaches in Your Business Podcast 49

    Welcome back to another episode of Health Coach Conversations! Doctors, physicians, chiropractors, nutritionists, and so many other medical professionals are recognizing the support health coaches can provide. Today, Cathy shares some of the different ways doctors and practitioners can benefit by partnering with a health coach.

    In this episode, Cathy discusses the following:

    • The benefits of working with a health coach in office or off site
    • What a partnership between a doctor and health coach looks like  
    • How patients benefit from having a personal health coach
    • Conditions that might require the need for a health coach
    • How online group coaching impacts the number of patients you can help
    • Different ways to work with a health coach
    • The benefits of partnering with a health coach certified by the Health Coach Group
    • The variety of health coaching programs to use with patients
    • The benefits of using online coaching programs that can be customized  
    • What it looks like to partner with the Health Coach Group

    There are so many medical practices and different areas of the health and wellness industry  that would benefit from working with a designated health coach. Whether the health coach comes into the office or meets patients in a different location, everyone benefits from this unique partnership.  

    4 Different Ways to Partner with a Health Coach

    1. In office as an employee
    2. Out of office as a subcontractor
    3. Independently with online wellness programs
    4. Partner with the Health Coach Group
    Listen To Episode 49 Below:

          Did you enjoy this blog?  Sign up here and receive them free weekly in your emails.

    The post Health Coach Conversations: Employing or Partnering with Health Coaches in Your Business appeared first on The Health Coach Group.

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    Health Coaches in Medical Practice

    adapted and republished from 05/31/15 

    I love my job!  I love you guys too.  It is so nice to be working in an industry with such potential to change lives in such a huge way.

    A couple of years ago, health coaches were struggling to justify their existence.

    Things have changed.

    The wellness industry needs health coaches.  I happen to know a lot of health coaches who are ready and willing to work.

    Health Coaches are growing their businesses as well as doctors, registered dietitians, and all in the wellness industry.

    Health Coaches not only provide proactive lifestyle support; they also can help to keep patients on track with doctor’s instructions.

    Everyone in the wellness industry is working together now in ways that are beneficial to all.

    We began finding jobs for health coaches and gradually evolved to teaching coaches how to do business and find customers on their own.

    The church I go to still has doughnut Sundays.  Our assistant pastor got up in his sermon last week with a can of beer, a canister of whipped cream and a can of coca-cola, and empty water bottle …………and you aren’t going to believe this…….a jar of green smoothie!  He poured the whipped cream, cola and whipped cream into the bottle and compared filling your body with bad stuff…was just like filling your soul with bad things.  He pulled out the green smoothie and said…it doesn’t taste great…but after 1 1/2 months, he craved it.  It made him feel good.  That is the same thing that happens when you feed your soul with good things.

    I used to take my green juice to church meetings while everyone else drank colas and ate Cheetos, I drank my green juice and they all laughed at me.  Things have changed, and if my church can move forward, we all can.

    Health coaches in private practice

    with doctors or dietitians

    Maybe you’ve been considering it, or maybe this will introduce you to the idea of employing and/or partnering with health coaches in your business. 

    A health coach:

    • will be your patients’ advocate.
    • goal set
    • follow up
    • instruct and assist in making lifestyle choices that increase quality of life for your patient
    • Small behavioral changes

    We have over 600 health coaches and access to 1000’s more who want to work.

    Health coaches in private practice


    A Health Coach Can Work in Your Office as an Employee

    There are benefits to using an in office health coach:

    1. You retain control
    2. Ease of communication
    3. Additional options to utilize an extra set of hands or eyes
    4. Ability to combine appointments
    5. Document sharing is easier
    6. Ease of insurance administration
    7. Ability to offer internships to health coaches

    Off-Site as a Contractor

    There are also benefits to using a health coach off site:

    1. No space requirements
    2. Independent contractor (no taxes)
    3. Less administration
    4. More diverse time offerings to patients
    5. Many patients are more open and honest on calls
    6. May use health coach’s programs (no investment)

    Our health coaches know scope of practice boundaries and understand the conditions and rules associated with working as a health coach with physician’s patients.  

    Our certified health coaches have studied and passed a test assuring us that they understand and can apply the following concepts in situations that require critical thinking and discernment.

    “Health Coaches can provide the instruction, the tools, the information, the facilitation of behavior change and of information exchange that leads to the creation of health instead of the suppression of symptoms or disease.”

    Dr. Mark Hyman

    Benefits for everyone

    Practitioner – Health Coach – Patient

     Studies show that doctors with health coaches have added additional income to their practices as well as added value to their patients.

    Having a health coach partnership:

    • Cuts your workload by relieving you of time consuming work
    • Adds to income
    • Develops a bridge between you and your patient making sure they understand and follow instructions
    • Will gain access to day to day progress of the patient (see diet, exercise, habits, etc.)
    • Adds to your reputation and provides a competitive advantage by providing additional services that fill the needs of the client
    • Provides additional flow of revenue

    Your practice will have healthier patients overall and you will have more time…all at no risk to you!

    Benefits to Your Patients

    Your patients who use your health coach will:

    • Set and accomplish goals in a way that is empowering and exciting
    • Have more time spent on their issues
    • Have a checks and balances understanding of “doctor’s orders” – less chance for patient error
    • Happier patients
    • Increase trust
    • Better health outcome
    What it looks like

    Who to refer

    Your patients who use your health coach may include:

    • Obesity
    • Diabetes
    • Chronic heart failure
    • Asthma
    • Behavioral health issues
    • Chronic pulmonary disease
    • Hypertension
    • Kidney disease
    • Liver disease
    • Or many other chronic disease
    How it Works

    Do it Yourself, We’ll Set You Up

    There are several ways to work with a health coach. It will depend on your needs and financial considerations.

    • In the office as an employee.
    • Off site as a subcontractor.
    • Independently with their online wellness and weight loss programs.
    • Independently with physician online wellness and weight loss programs.
    • Or
    • With us


      Number of Coaches

      Number of Patients

      This is all relative to your practice and the coach’s duties.  The numbers here are general.

      Number of Patients per Health Coach:

      70-100 patients each, with one on one meeting

      0 – 2000 patients each, in online group coaching

      If you have patients with more complex problems, the numbers may be lower.

      Breaking your patients into groups by disease works for most programs, there are others that don’t require that.

        It can be easy

        Help Your Patients to Help Themselves

        Many patients leave their visit not understanding the instructions or even the diagnosis of their physician.  They don’t know what to do and either don’t do anything or do the wrong thing.

        Health coaches help the patients by supporting the doctor’s orders and helping the patient to develop an action plan. Health coaching programs with a set itinerary, are set up to let the patient participate in their own care and build on their successes in lifestyle change.

        Medical care practices benefit by adding a health coaching program.

        We help by providing access to trained health coaches ready to participate and facilitate your programs.  They are ready to immediately implement wellness program and track your patients progress then report back to you.

        When the patient is referred, they are greeted by the coach with an on-boarding appointment.  At this appointment the coach will go over the health history and the doctor’s notes with the patient.

        Health coaching continues as long as they need it and they may continue with the program that is administered online and in a group for peer support.

        All of our coaches have been certified to work with your patients.  The doctor has access to the training materials as well as the program so that any customizations to the program can be made.


        Health Coaches are Trained to Know How to Work With You

        • Important Concepts
        • Chronic Care Model
        • Self-Management System (SMS)
        • Patient-Centered Coaching
        • Patient Education
        • HIPAA and Patient Privacy
        • Accountable Care Organization
        • Disease Registry
        • Motivational Interviewing (MI)
        • Appreciative Inquiry
        • Roles, Duties, and Responsibilities
        • Health Coach Schedule Example
        • Role Limitations
        • Communication
        • Other Terms & Concepts
        • Patient Self-Assessment
        • Health Coach Impact
        • How to make assessments
        • How to record results and assessment

        Cover Virtually Anything

        Programs include but are not limited to:

        1. Nutrition
        2. Fitness
        3. Sleep
        4. Natural Health
        5. Aging
        6. Full Lifestyle Holistic Programs
        7. Weight-loss

        One coaching program could include:

        • A 12-week weight loss program
        • 2 levels of programming content:
        • a facilitation guide for health coaches to administer the program
        • client materials
        • Socratic method for teaching – worksheets/activities for clients to have “aha” moments
        • Possible meal planning upsell  
        • Program delivery
        • The ability to customize for viewpoints on nutrition while still emphasizing bio-individual beliefs

        Your Health Coaching Program

         Health coaches follow up with the patient with reminders, support, and encouragement, as well as periodic assessment.

        The group supports the coaching by example.  The patients who’ve been successful and are more progressed in treatment and lifestyle changes serve as an example for the other patients.

        • Your team will be trained on the program and given implementation/referral procedures.
          • Establish a supervisor on your team
          • Which patients should have a coach
          • Which program is appropriate to your practice
          • Who will refer patients
          • Establish a reporting procedure
        • Workflows are created to implement the program.
        • Number of health coaches needed will be determined.
        • How and how often your coaches will meet with patients

        You may even have the people you need to run the coaching program or to do the coaching who are already on your team. Whether you have the manpower to handle it already, or need to add 1-10 health coaches, we can help.

        It’s a worthwhile endeavor for everyone involved to add health coaching to any practice.  It’s good for you, the coach, and ultimately your patients.

        Lessons in Leadership

        for Health Coaches

        Did you enjoy this post?

        Further Reading:

        Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

        Inner Circle (Includes BA, OMM)

        Done-for-you programs


        Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

        The post Health Coaches Team Up With Doctors appeared first on The Health Coach Group.

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          How to Make Money Online With Programs
        How to Make Money Online with Programs Podcast 48

        Thanks for joining this episode of Health Coach Conversations! Cathy shares valuable information that will help turn your expertise into recurring income so you can stop stressing about your coaching business and start spending more time doing what brings you joy! Whether you want to do the work alone or are looking for more support, today’s episode provides insight on how you can benefit from having an online coaching or membership program.

        In this episode, Cathy discusses the following:

        • The background and mission of The Health Coach Group  
        • How to know if being a health coach is right for you
        • The advantages of having an online coaching program
        • The different online programs The Health Coach Group offers
        • 6 Step checklist to creating a revenue stream using online courses
        • What each step requires to run a successful online coaching program
        • The benefits of working with The Health Coach Group

        Cathy has been in the health coaching business for over 40 years and understands what it takes to run a successful coaching program both online and offline. As an entrepreneur, she has established both brick and mortar and online businesses that have helped hundreds of others looking to make the leap into the health and wellness industry.     

        6 Steps to Create a Revenue Stream Using Online Courses

        1. Know your scope of practice and what’s involved to be successful.
        2. Update your business plan to include your new revenue stream.
        3. Have an online marketing plan or hire someone to help you.
        4. Have a website to help customers find you and learn more about you.
        5. Work with a coach that will provide you with support, ideas, and accountability.
        6. Create or purchase programs that will help you teach or guide your customers.
              Did you enjoy this blog?  Sign up here and receive them free weekly in your emails.

        The post Health Coach Conversations: How to Make Money Online with Programs appeared first on The Health Coach Group.

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        Why You Should Offer a Gut Health Program to Your Customers

        Do you dream of the day you can work from anywhere, in your PJ’s? Who doesn’t! Luckily it’s getting easier and easier to make money online. I was listening to a podcast the other day and heard that there’s a 7-year-old boy who is making 22 million dollars a year to review toys on YouTube. TWENTY-TWO MILLION DOLLARS!


        In all seriousness, making money online is easier than you think, especially for health professionals. You’re in the right place right now, if you have pure intentions of helping others and the education to do it.  Besides having a professional well-functioning website, you’re going to need digital products that are appealing to your niche market that customers can readily purchase. We have them already done for you.


        Unless you’ve been living under a rock, you know that gut health is a huge conversation in the health and wellness world right now, and for a good reason. As a practitioner, you know just how important it is to keep our second brain in tip-top shape to prevent illness and disease. Not only is gut health an approach you want to use in your practice to help clients get well, but it’s also great for your business too. Why? Because the market is hot and customers are looking to get help in this area, meaning money in your pocket. All you need is the right product and marketing strategy.

        “Set your goals, and become the person it takes to achieve them.” — Anonymous

        What to look for in a program


        Finding the right program that fits your business is essential, not only for the success of your business but for the success of your clients. With so many online resources to choose from you’re going to need to do your research. Here are some of the things you want to look for when choosing the right program for you.


        Reliable information backed by the latest research


        First and foremost the information you deliver to your clients should be accurate and backed by research. You want to build yourself as a credible source of information in the health and wellness field, and the content you provide is a reflection of that.


        A good gut health program isn’t complicated and can get even your toughest customers feeling great fast. The program we’ve created uses the protocol many functional medicine doctors have been using for years to heal their patients. It works. I’ve been using this approach with clients for about four years now and have seen so many miraculous changes in people’s health and lives.  I’ve seen A1c levels come down from over 7.0 to 5.2 in just a few short months without medication or carb counting, chronic psoriasis that no medication helped in two years gone within two weeks, and so many more incredible stories.


        Actionable tools to help your clients reach their goals


        The main point of offering your services is to get results for your customers. You need a program that’s packed with tools to help your clients win! Those tools should be actionable to keep your clients engaged and on track. Here are some things we recommend:


        Health assessment – this is something your client can complete at the beginning of their journey to see where they are starting; it’s a document that lists all of their health concerns and symptoms. An assessment gets them thinking about their health, where they’re at and where they want to be. The great thing about assessments is you can use them to track progress. Have them fill this out every few weeks or once a month to be sure they’re staying focused and motivated.


        Clear, realistic guidelines and action steps – having a clear cut plan is essential. I find clients like strict nutrition and lifestyle guidelines in the beginning, so they know they’re on the right track. If you give them too many options or leniency they may not feel as confident that they’re on the right path to reach their goals. As time goes on and they see improvements in their health, they can switch to more of a lenient maintenance plan with your help.


        Coaching for those who need a little more support – Give some people a list of guidelines and their good to go, but that’s pretty rare. Be sure to offer options to those who may need a little more hand-holding. Maybe you meet with them a few times the first few months then check in with them once a month to keep them on track and motivated. Not everyone will need this, but you should offer it for those that do.


        Activities and challenges to keep them engaged – In the beginning, your clients will likely be enthusiastic and motivated to make changes and feel better. But if you’re offering a12-month membership and they start feeling better at month 2 or 3, you need to have activities and challenges to keep them interested in your program, so they see the value in continuing. Keep them interested with challenges around the holidays, giveaways, discounts or simply more of your time or education from you.


        Community environment to create discussion, support, and tribe. Research shows that people are happiest when they are part of a supportive group or community. Building a tribe of your ideal client will not only help your followers stay engaged, but it will help you grow your business. We recommend creating a private Facebook group for the customers who purchased your program. In this group you can do exclusive facebook live videos, Q&A’s so they feel like they have access to you even if you’re not doing one-on-ones.


        Professional looking content that’s attention-grabbing


        People aren’t going to stay focused and engaged if you have a dull, boring program, at least I wouldn’t. Choose bright colors, pretty fonts, and graphics. It will look professional, and your customers will look forward to your content each week.


        Our designers have been hard at work creating beautiful art for the program we can’t wait for you to see!


        Automated program delivery


        These programs are made to be scale-able, to grow your business big! If you have 200 people signing up for your program, delivering the content to each person week after week would be an impossible tedious task. Starting a membership site is the easiest way to go, this will automate the program delivery so you can focus on other areas of your business.


        If you have all of these things, your program will be a success and begin to sell itself as your clients rave about you and send referrals your way!

        Coming Soon

        Healthy Gut

        We can’t wait to launch our new Healthy Gut program next month. This program gets down to the root of so many inflammatory issues and is useful across a diverse spectrum of health professionals.


        • Functional Medicine Practitioners (MD’s, Chiropractors, Integrative Nutritionists)
        • Gastroenterologists
        • Neurologists
        • Pharmacists
        • Naturopaths
        • Registered Dietitians
        • Chiropractors
        • Hormone Experts
        • Longevity Wellness Specialists
        • Acupuncturists
        • Chinese Medicine Practitioners
        • Nutritionists
        • Health Coaches
        • Weight Loss Specialists
        • Personal Trainers
        • Sports Conditioning Specialists
        • Holistic Mental Health Professionals
        • Skin Care Professionals (gut-skin connection)
        • Sleep Specialists
        • Pain Management
        • Practitioners focusing on Autoimmune Disease, Cancer, Autism, Allergies, Skin conditions, Diabetes, Mental Health, Hormones, PCOS

         Healthy Gut Program

        The possibilities of this program are endless. Be sure to sign up for our newsletter to stay up to date on the progress and release date of Healthy Gut!

        Lessons in Leadership

        for Health Coaches


        Did you enjoy this post?

        Further Reading:

        Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

        Inner Circle (Includes BA, OMM)

        Done-for-you programs

         Program Delivery

        Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

        The post Why You Should Offer a Gut Health Program to Your Customers appeared first on The Health Coach Group.

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        Is What You Do In the Morning Important for a Good Night’s Sleep?

        Did you know that what you do in the morning makes a huge impact on how you sleep at night?  Developing a morning routine helps your body clock.  Not only does it help you sleep better at night, it helps you to perform better during the day.

        By increasing our exposure to sunlight in the morning, we increase our serotonin. Serotonin is manufactured in the gut (hello healthy gut), and regulates mood, appetite, memory, and sleep.  Serotonin sets us up for melatonin production in the evening.  Morning sun also increases production of cortisol.  If cortisol is increased in the morning it can drop at night.  The result is a better night’s sleep.

        Working out anytime (except cardio before bed) is good, but exercising in the morning is a part of a good routine. It gives you less chance to put it off if you’re sidetracked by daily activity too.

        Don’t hit snooze, it just makes your groggier. 

        Our sleep follows the circadian rhythm.  The circadian rhythm is our body clock, every 24 hours our body goes through a physiological cycle that revolves around light and temperature..  Our bodies (except teenagers) are set up to be asleep at dark and awake during the light.  Setting up a strong morning routine makes the rest of the day go better. 

        For teens, their morning is about 11 a.m. and bedtime is naturally at 3 a.m..  Their hormones put them in a whole different sleep universe.  There are studies and movements to change the academic hours for high school to help teenagers to excel on their own body clock.

        a good routine step-by-step

         Develop a morning routine.

        Get up early

        Jump straight out of bed

        Drink a large glass of water

        Work out in the morning.

        Don’t touch your phone until your routine is complete.


        Get some morning sunlight, between 20-60 minutes

        Plan for your day

        Pray or meditate


        Don’t jump in and do the entire list tomorrow.  Remember the old progress not perfection, and SMART goals.  Take on something that’s realistic.  Maybe start with 1/2 glass of water.  Then go to jumping straight out of bed.  Get comfortable with each habit you add before moving to the next.

        “I wake up every morning at nine and grab for the morning paper.  Then, I look at the obituary page.  If my name is not on it, I get up.”  Benjamin Franklin

        morning habits Highly Successful People

         Okay, so some of these sound pretty extreme.  Just remember, these people are extremely successful.  My view, whatever works!

        Arianna Huffington, Get’s a lot of sleep and meditates for 30 minutes first thing in the morning.

        Mark Zuckerberg.  Wears the same t-shirt every day so he doesn’t have to waste time deciding what to wear today.

        Richard Branson.  Swims around his island, goes kite surfing, plays tennis, then eats a healthy breakfast.

        Tony Robbins.  Performs three sets of 30 Kapalbhati Pranayama breaths.  He closes his eyes and does slow breathing and gratitude.  Prays and asks for help, guidance, and strength for the day.

        Oprah Winfrey.  Meditation to create hope, contentment and joy.  She is on the treadmill for 15 minutes for energy boost.  Then, she goes for a walk, listens to music or prepares a meal.  The finale is always eating a healthy meal.

        Steve Jobs.  Asked himself, “if this was the last day of my life, would I be happy with what I’m about to do today?”  He, like Zuckerberg, wore the same thing every day.

        Tory Burch.  Wakes at 5:45 a.m., checks her emails, gets her 3 boys up and exercises for 45 minutes.

         There were a few people who went straight to emails, went straight to work, and read.  I’m sure we didn’t get the full list.  You could tell the difference between high producing and balanced and some that probably didn’t sleep to well at night.  The secret is to find out what works for you.

         adapted from




        Lessons in Leadership

        for Health Coaches

        Did you enjoy this post?

        Further Reading:

        Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

        Inner Circle (Includes BA, OMM)

        Done-for-you programs


        Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

        The post Is What You Do in the Morning the Secret to a Good Night’s Sleep? appeared first on The Health Coach Group.

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          Gardening with a Health Coach


        Gardening with a Health Coach
        Podcast 47

        Welcome back to another episode of Health Coach Conversations! Today Cathy talks with long time Health Coach Group customer Tara Gesling. Tara is an author and health coach who understands what it means to have a challenging life but truly believes in the power of simplifying, especially when it comes to food.   

        In this episode, Cathy and Tara discuss the following:

        • Tara’s background and why she became a health coach
        • Why Tara believes everyone should garden
        • Why we should view food as fuel for our bodies
        • The value of growing food organically without any chemicals
        • The impact of insecticides and pesticides
        • How to design a garden with companion planting  
        • How plants communicate with other living organisms, including us
        • Creative ways to create an affordable garden
        • The importance of soil testing when building a garden
        • The significance of understanding our gut mirrors the soil of our food   

        During her 20’s, Tara unexpectedly began to suffer from a wide range of illnesses and was even diagnosed with a neuromuscular disease. She was wheelchair bound for 5 years and grew frustrated with not knowing what was wrong with her. After several years, Tara realized the root cause of her ailments were tied to food and poisons. She learned the value of simplifying and turned to farming her own food. Today, she is a “soil farmer” and helps others understand the importance of actively participating when it comes to choosing what food we eat!

        Listen To Episode 47 Below:

              Did you enjoy this blog?  Sign up here and receive them free weekly in your emails.

        The post Health Coach Conversations – Gardening with a Health Coach appeared first on The Health Coach Group.

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