You are a highly ambitious person. You are serious about achieving your major business goals.
That being so, there are two things you must do if you wish to make it to the top of your industry.
Failure to do them both will lead to a mediocre result, no matter how intelligent or hard working you are.
These two crucial elements are as follows;
You must have extreme clarity about your goals.
Most people’s clarity on their goals is very low. They aspire to ‘grow their company’, ‘make more money’ and the like, but they are not absolutely clear about exactly what they are going for.
This vagueness of end goal leads to vagueness of approach- if you don’t know exactly what you want, you can never be sure you are following the right strategy to achieve it.
So there’s a second level to goal clarity as well. Once you have decided precisely what you want, you must be equally precise about formulating the necessary steps to get it. ( Or as many as you can think of initially).
Few people have crystal clear goals. And the few that have them have rarely got clear steps to make it to that goal.
The second thing you must have to achieve at a high level in business concerns how you think.
You must remain highly conscious of those goals throughout the day, every day.
Most people who set goals do not think of them nearly enough.
In a fit of enthusiasm they formulate a grand goal, get excited about it for a few weeks, then slowly get busy with business as usual. Soon their goal is only occasionally thought about.
One of the most important breakthroughs you can make in your effectiveness is to realize that there is a direct connection with how much you think about your goals and how often you achieve them.
You must be almost constantly conscious of your goal. Only when it’s on your mind all the time will you keep taking action towards it, keep having insights about it, keep conceiving of new ways to fulfil it.
So you can see why so few people achieve big business goals.
Firstly they are not clear about their goal and the steps to achieve it. And secondly they do not remain conscious of their goal, thinking about it all day, every day.
Clarity and consciousness.
The two things you must have if you want to achieve at a high level.
The biggest weakness of most entrepreneurs is how they are using their time.
When coaching business owners we frequently see that they are wasting an enormous amount of hours on low value activities.
Are you one of them?
Well there are 3 key questions you can ask yourself to find out whether you are maximizing your time or wasting it at work.
1. What’s The Highest And Best Use Of My Time?
What are the 2 or 3 activities you do that really make a difference to how much money your business makes?
Amazingly very few people have ever asked themselves this. Yes they vaguely know what are useful things to do at work; but they aren’t crystal clear about what really, really matters.
In this area the old 80/20 Principle really reigns supreme. Almost nothing you do grows your business, most of it has minimal impact. So unless you identify what really counts you will spend the next 20 years getting lower results than you are capable of.
Here is a list of activities that commonly increase the revenue of companies:
Calling potential customers.
Emailing/ mailing potential customers
Staying in touch with potential customers
Creating ads to promote what you sell
Finessing you sales presentation
Testing different marketing techniques
Getting PR for your business
Contacting old customers
Developing new products and services
Studying how to grow your business faster
Improving the performance of key staff
There are more of course, but if you were doing just the ones above your company would be making wads of money.
The trouble is, almost all entrepreneurs are spending hardly any time on doing this income increasing stuff.
Instead, they are being consumed by seemingly urgent but really relatively inconsequential tasks.
Which brings us to the second critical question:
2. What Are My Time Traps?
What are the low value things you are doing that are taking up much of the day? And who are the people who are stealing your valuable hours?
Together these constitute your time traps that are reducing your income, slowing your business down and limiting how wealthy and successful you become in your life.
Unless you take the time to observe and analyse your days and identify these insidious time wasters, you are doomed to average achievement levels.
This brings us to the third critical question to ask.
3. What Am I Going To Do About This?
It’s not enough to merely become aware of the problem (although awareness is a level that is beyond what most entrepreneurs have achieved). You need to now decide what tangible changes you are going to make to your week to combat the time suckers and dramatically increase time spent on the ultra valuable activities.
How can you stop certain people interrupting you?
How can you reduce average meeting times?
Can you schedule an amount of time each day to focus on what’s really going to move the needle for your company?
Can you do your email in 2 or 3 blocks each day?
Can you work away from your office a day or two per week on these important tasks?
Only when you make new rules and restructure your week so that you’re spending large amounts of time on income increasing activities, will you take your company to the next level and start making really big money.
Why not take ten minutes now to generate answers to these immensely important questions, then act immediately on what you discover.
There’s no better use of your time than working out the best use of your time.