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Jennifer Lockhart is the VP of Brand Strategy at Gallery Media Group and is the latest working lady inspiring us to work harder for women in the workplace.

Jennifer is the VP of Brand Partnerships for Gallery Media Group in the West Coast. With almost 18 years of experience in marketing and media, she’s currently overseeing a growing sales team and advertising strategy. Previously at POPSUGAR, Evolve Media, and Glam Media, her focus has been growing impressive sales teams, as well as building important client relationships in the automotive, entertainment, and retail spaces. She has overseen some of the largest and most strategic brand partnerships, and has been responsible for growing revenue significantly year over year. Her passion for business and relationships has given her the ability to deliver results at every company she’s been a part of. She’s a proud MBA graduate of Loyola University in Maryland and currently lives in Los Angeles with her husband and two sons.

We were lucky enough to sit down with Jenn to chat about women in the workplace and the battles we continue to fight. Now while you’ll have to wait for the video, we’ve given you a sneak peak at the insight that Jenn has for us.

What are you most excited about for your career right now?

I’m most excited about building a publishing brand from the ground up in this day in age. I think this is the most interesting time in business to do this - on 2 sides of the coin there has never been more opportunity to scale something quickly with an omni-channel approach but on the other side, if don’t do it right, you just get lost in the sea of sameness. It’s super fun to think about what it means to launch something that will matter to audiences in 2018. And in my role, the ability to bring brands on that journey is incredible and challenging all in one.

Where you are looking to grow in this new role?  

I would love to grow beyond the management of tactical sales and brand partnerships into creating strategic partnership that move beyond the campaign by campaign level. What really excites me is the opportunity to be truly collaborative and create something bigger - a new brand or franchise that combines the DNA of 2 partners to create some truly interesting.

Which of The Forem's Five Skills did you recently recommend to a friend, or mentee to think about and why?

Personal branding - we live in very fast times and roles and opportunity come and go - we all need to be super clear about what we bring to the table - what are the few adjectives one would add when your name is mentioned - thinking about what you want that to be and making that something you clearly communicate and demonstrate is something I believe is key to defining your success.


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After 18 years of a successful media career, Wendy Sterling decided to uproot herself from corporate life and take a deep dive into what would prove to be an impressive swing at entrepreneurship. WBD Consulting and Coaching: You 2.0 aims to help divorced women who feel lost and stuck find their true power and authentic voice. She guides her clients on their own personal roadmap to find hope, a new sense of self, & cultivate community with renewed happiness, courage, grace & compassion. Or in other words, finding You 2.0.

Wendy, dealing with her own divorce, turned to coaching to get her through it and prides it in making her stronger, happier, and more grateful for her journey. She explains, “Coaching gave me the tools I needed to look ahead, not back, and become a stronger, more independent and badass version of me. My life was no longer the Facebook life I portrayed, and you know what I mean by that!”

We were so excited to chat with Wendy more about her life after divorce, her mission to empower other women, and the biggest lesson she’s learned in the last year.

Without further adieu, Wendy Sterling.

What do you do?

I help divorced women at any stage who feel stuck and lost find their true power and authentic voice as they navigate their new roadmap. My goal is to guide my clients in finding hope and a new sense of self as well as cultivating community with renewed happiness, courage, grace and compassion. As a mom going through a divorce as well as an accredited life coach, I help my clients see they too may come out on the other side stronger, braver, happier and a role model to their kids - I am proof!  I work with my clients to embrace all aspects of the divorce process, acknowledge where they are at, sit with them in those places and honor who they are and want to be. Through my 7-step coaching roadmap women move through the emotion and impact of divorce more quickly and authentically to embrace their YOU 2.0.

What advice would you give your younger self?

Oh wow, so many things! I think the biggest piece of advice I would give myself is to really dance and be more present in each moment as well as lean in to things that scare me because that is where true growth happens. I didn’t learn that lesson until a few years ago when I made the decision to leave Corporate America for life coaching full time.  

What's it like moving from the corporate world to being an Entrepreneur/Solopreneur?

To be honest it is incredibly invigorating, freeing and yet frightening which then turns into excitement. When I really think about my career and the positions I have held I have always been an entrepreneur working in Corporate America. I’ve helped build businesses in regions companies haven’t had a voice or a very small one - and grew them to multi-million dollar businesses. I knew I could do the same for myself and am proud to say I am actually doing it! It is the most incredible experience to build something that is mine and as a legacy for my children. It gives me goosebumps when I think about it!

What is the biggest lesson you learned over the past year?

The biggest lesson I’ve learned over the last year is it isn’t about why you fall down; it is about finding the strength to rise and get back up. However long it takes. And embracing the beauty from the ground, the rubble of rock bottom. Strength comes from bulldozing the rubble and building from scratch. I live by these following words of Brene Brown: “Rising strong after a fall is how we cultivate wholeheartedness in our lives; it’s the process that teaches us the most about who we are.” Amen! I’ve learned more about myself through the trauma of divorce - and how to use it to become the best version of me while living my passion to help others going through similar experiences.

What did you recently do that you are really proud of?

Great question! Being a full time "mompreneur" while rebranding and re-marketing my coaching business to focus on my passion of working with divorced women as well as passing all of my coaching certification exams in under 1.5 years!   

How do you invest in your career?

I invest in my career by looking for any and all ways to move my business forward whether that be reading a new book, investigating a class or program I should take, attending a networking event or asking friends to connect me with new potential clients. I also invest in my career through self-care because without it I would not stay fresh or have an outlet to release adrenaline and recalibrate. Exercise is key for me!  It’s actually where I do my best thinking!

Out of the 5 skills, what is most important in your career today?

Without a doubt networking! And networking doesn’t have to happen in a work setting either.  It can be as simple as talking to someone in the grocery store line, through Facebook messenger, on a hike, at DryBar, at school drop off or my son’s sporting events. Networking allows me to be curious about people and let the universe take it from there!

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We believe that a personal brand is more than a “nice to have.” It’s a critical component of upward mobility because it ties directly to raises, promotions and opportunity.  
You might be thinking:- How do I begin thinking about my own personal brand?

or

- Can I be my authentic self while still developing a brand?

The answer is simply this, your brand is an extension of YOU.  It should be based on traits, skills, and passions that align directly with your great strength(s) and it’s really up to you to help people understand and then articulate what your great strengths are.We teach personal branding to some of the best and most innovative companies in the world, including Google, Pinterest and WeWork and have outlined here for you what we share with them. How do you develop your personal brand?Look around you, how many others have the same title as you? Base your brand off your strengths, (vs relying on your title) allows you to stand out from all the other people with the same role, and for women, it allows us to base our brand on our POTENTIAL. When we base our brand on strengths, we have an opportunity to supercharge our brand as well as adjust it as our career (and our life) morphs. Where To Start? Identify and start talking about your strengths, with peers, managers, career influencers. When people around you understand what you do really well, you’ll be assigned projects and roles that capitalize on your great skill. Don’t overthink this process. Simply talk about moments you feel energized and are excited about your work with your manager. This will help her or him understand the projects you should work on, the types of clients to assign you or features to build. Feeling stuck? Schedule one-to-one coaching to build your Personal Brand with The Forem Coach in a one-hour session. Click here to sign up and schedule time directly with one of our Executive Coaches.
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Jennifer Lockhart is the VP of Brand Strategy at Gallery Media Group and is the latest working lady inspiring us to work harder for women in the workplace.

Jennifer is the VP of Brand Partnerships for Gallery Media Group in the West Coast. With almost 18 years of experience in marketing and media, she’s currently overseeing a growing sales team and advertising strategy. Previously at POPSUGAR, Evolve Media, and Glam Media, her focus has been growing impressive sales teams, as well as building important client relationships in the automotive, entertainment, and retail spaces. She has overseen some of the largest and most strategic brand partnerships, and has been responsible for growing revenue significantly year over year. Her passion for business and relationships has given her the ability to deliver results at every company she’s been a part of. She’s a proud MBA graduate of Loyola University in Maryland and currently lives in Los Angeles with her husband and two sons.

We were lucky enough to sit down with Jenn to chat about women in the workplace and the battles we continue to fight. Now while you’ll have to wait for the video, we’ve given you a sneak peak at the insight that Jenn has for us.

What are you most excited about for your career right now?

I’m most excited about building a publishing brand from the ground up in this day in age. I think this is the most interesting time in business to do this - on 2 sides of the coin there has never been more opportunity to scale something quickly with an omni-channel approach but on the other side, if don’t do it right, you just get lost in the sea of sameness. It’s super fun to think about what it means to launch something that will matter to audiences in 2018. And in my role, the ability to bring brands on that journey is incredible and challenging all in one.

Where you are looking to grow in this new role?  

I would love to grow beyond the management of tactical sales and brand partnerships into creating strategic partnership that move beyond the campaign by campaign level. What really excites me is the opportunity to be truly collaborative and create something bigger - a new brand or franchise that combines the DNA of 2 partners to create some truly interesting.

Which of The Forem's Five Skills did you recently recommend to a friend, or mentee to think about and why?

Personal branding - we live in very fast times and roles and opportunity come and go - we all need to be super clear about what we bring to the table - what are the few adjectives one would add when your name is mentioned - thinking about what you want that to be and making that something you clearly communicate and demonstrate is something I believe is key to defining your success.

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Meet Netta Jenkins: major inspiration, keynote speaker, Head of Diversity and Inclusion at IAC Applications. The list goes on. 87% of IAC Apps employees feel that they work in an inclusive environment with managers who value differences - because of Netta. She aims to make sure everyone is represented at the table (without needing to bring a folding chair for themselves.) Netta currently leads the charge on IAC’s mission to foster an inclusive, collaborative, and forward-thinking workplace. Her focus on people, products, and programs educate and inspire employees across the company’s five businesses

There aren’t too many companies that Google calls “a star example of a company pushing towards gender equality as well as overall cultural equality.” Again, because of Netta. Forbes has even said “Netta Jenkins has a strong understanding of what empowering people in the workplace can do for the growth of the company”.

And of course, there’s a book on the way. Netta is launching her groundbreaking, cutting-edge, practical book in 2019! This is the book on diversity and inclusion that every org needs to implement proven strategies that will help retain, attract, boost employee performance, create a true inclusive culture and boost revenue significantly. Plus, if you thought a book was next level, let’s talk about her new TV show. OnlyGood.TV is creating a show about Jenkins work around diversity and inclusion where she’ll offer solutions to clients and individuals facing challenges at their company.

Clearly, we could go on and on about Netta, her accomplishments, and the waves she’s making in regards to diversity, but instead, we decided to ask her a few questions about her role, advice she needed as a young professional, and what she’s working on for herself lately.

What advice would you give your younger self?

I would tell my younger self not to get upset when change doesn’t happen immediately. If I continue to work on creating change, I will see effective results in the long-run. My work won’t go in vain.

How do you think about your corporate role at IAC Apps vs your passion projects?

My role at IAC Apps is my lifelong passion project. From a young age, I was focused on unity, peace, love, equality and it’s the very thing I do in my corporate role. I have been blessed with the opportunity to create a safe space that enables all people to have a seat at the table.

Which of The Forem's Five Skills did you recently recommend to a friend, or mentee to think about and why?

I currently focus on personal branding. I think it’s very important to brand yourself because it’s an excellent way to connect with inspiring people and build relationships. As a result of my personal branding efforts for the last 9 months, I have been featured in Forbes; 41 speaking engagements under my belt -year to date; contacted by a recruiter almost every day; recently booked to speak in Amsterdam, and contacted to be a host for 2 shows. Personal branding is powerful and has moved my career to another level! I encourage everyone to focus on this as well.


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Female CEOs make us swoon. And we’re here to share their stories one by one. We’re excited to introduce Cate Luzio, Founder and CEO of Luminary. Luminary is NYC’s collaboration hub for women and Cate’s impressive dedication to helping professional women inspired us to share her story.

Who Is Cate?

Cate spent 16 years in the financial services industry before making the decision to disrupt her career and jump into entrepreneurship, launching Luminary, a premier NYC collaboration hub for women who are passionate about professional development and expanding their networks. Cate decided that her entrepreneurial skills and global experience was the perfect combination to create this inspired community.

Tell Me More About Luminary

Luminary was founded in March 2018 as a physical space and community for professional, empowered women to develop, network, and connect. Cate calls it, “a refuge for the curious, the ambitious, the connectors, and the change agents.” (Amazing, count us in!). Cate prides the company on being a diverse collective of women and hopes that it will grow to help women foster meaningful personal and professional relationships. Luminary will officially open its doors this month in New York City.

When we first connected with Cate, we new that we needed to pick her brain on her inspiration and journey. She chatted with us about becoming an entrepreneur after years in financial services, what she would tell her 30-year old self, and what she’s most excited to learn in her new journey.

Why Create Luminary?

“After almost 20 years in banking and rising quickly to the senior level where I had a seat at the table, I wanted to do more. I still didn’t see enough women around me and those below me saw only a few of us. Where was the investment in our female talent and pipeline? As I looked outside the finance industry, it was a similar story. I wanted to do things differently and act beyond buzzwords to make change happen. Putting my money where my mouth is, I wanted to create a platform for women to work together to accelerate progress to gender equality. Luminary is reimagining a space for women with an emphasis on community, investing in self-development, wellness, flexibility and giving back.”

What advice you would give your 30 year old self?

“First, you’re going to make mistakes. When you fall down, get up and brush yourself off. Walk it off. No one is batting 1,000. Second, be yourself. Learn from others and develop your skills but be YOU, be authentic. Third, no one cares about your career more than you do - it’s your ultimate investment. Be in the driver’s seat of your own career roadmap.”

What big things are you looking to learn right now? Any challenges you’re tackling?

“I’m a first-time entrepreneur after 20 years in the “corporate world.” The challenges I face are, 1. I am self-funding and I get less “press” because I am not raising money (which I find hard to understand as I am putting everything on the line); 2. I continue to get compared to/pitted against other women-owned/led businesses that might have some similarities. Why do we have to compete? Can’t we collaborate and broaden the impact for more women?” 

We’ve been inspired by Cate’s desire to be surrounded by like-minded women who want to create change, support, inspire, and raise each other up. We are members at Luminary and hope you will be too! We can collaborate, partner and grow our careers together there. If you want to learn more, or sign up, go to https://www.luminary-nyc.com/.

Women supporting women will always be our mission and we hope you’ll join us by supporting women-led businesses and female entrepreneurs.

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We’ve all been there; work is draining, managers are infuriating, and we feel an overwhelming sense of negativity. We are so comfortable in our role, we quickly complain to colleagues or gossip about others on the team. And then we head out for happy hour and rail against our executive team and company for supporting bro-culture or not understanding the needs of the organization. It seems so harmless. But is it really?

At The Forem, it’s our strong belief that we need to stop complaining and start helping.

Contrary to popular belief, building a positive company culture isn’t as easy as adding a snack bar and foosball table to the office. It takes dedication from everyone at the company; from the intern to the CEO to the board.  We are all responsible for building an inclusive, positive culture because our actions, no matter where we are on the ladder, impact those around us.

What Can You Do?

Interns & Entry Level Employees - Contribute! Do more than what’s expected; come in bright eyed and bushy tailed, because everyone is going to see you as a reminder of who they once were. At this point in your career, your attitude will make or break your upward mobility. For many at this level, expect work to be tedious. But instead of waiting it out until you can complain at happy hour, soak up everything you can from those around you. Then take what you’re learning and apply it! If you see solutions to organizational challenges, offer to help on the solution. For example, as a new hire, if you interviewed with only men or felt interview questions were biased, set up 20 minutes with your HR lead and explain your experience. Point out where you think you can help attract a more diverse applicant base. Being a new hire means you have a unique perspective others in the organization don’t have, but many still value.

Managers - Managers carry a lot of responsibility for upholding positive company culture within their team, and influence how others manage theirs. Most managers have a bigger impact than they realize.  Let’s think about the type of tasks managers are responsible for:

  • Who is promoted

  • Who has a strong review

  • Who is hired & the profile requested for open positions  

  • Who is fired and the approach

  • How much each team member is paid

  • Team culture and collaboration

Managers can ensure, at the very least for their team, they only promote and compensate team members who have a positive work ethic and collaboration.

Managers also have the responsibility of solving for toxic employees. As a manager, your reaction to toxic team members sets a precedent for the rest.  When managers avoid giving feedback or handling toxic and negative members of the team, the behavior spreads and can poison a positive working environment.

Managers are also responsible for providing inclusive culture. Show care for the team by inquiring about their lives, leave room to share personal stories, encourage fun in your working day and make sure it’s inclusive of everyone’s interest - i.e. happy hours are not a great idea if your team has parents or non-drinkers who may not be able to or feel comfortable attending. Ensure all team members are heard and have visibility.

CEO - Ultimately, fostering a positive culture falls most heavily on the CEO shoulders. If culture is not prioritized by the CEO, it is extremely difficult for any other team member to uphold positive company values. For the CEO however, culture is also a key lever for productivity, revenue, & innovation. It’s not just the right thing to do, but also makes sound business sense.

There are countless ways to promote culture from the top down. To start, the Chief People Officer needs to report directly to the CEO. Positive culture and attitude should be part of your company’s values which means it’s measured and upheld in employee reviews.

In addition, CEOs need to create, to the very best of their ability, a flat and open organization, where feedback and solutions are welcome from all employees. Any director or manager that blocks feedback, should be reprimanded or removed.

Lastly, you need to talk about culture and positivity values in every single piece of communication: emails, all-hands meetings, you name it. There should always be ways to measure employee feedback through reviews, which then need to be reported out. Think of it as an employee NPS, and treat it the same as you would any ordinary NPS.

Clearly, It’s not the responsibility of one or few to make sure that your organization’s culture is positive from every direction - it’s the responsibility of everyone working in your organization. And if your company is currently lacking in the positivity department, it’s not too late to turn it around. Whether you hire a Chief Diversity, Culture, People, or Strategy Officer or you begin implementing transparency, you have the opportunity to make a change that will not only affect the culture, but improve performance.


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As the CEO of a company that supports healthy organizations, one of the first things we can do (as employees) and as leaders is to be aware of those around us. When the news is swirling and there is a national debate about sexual assault there are going to be some people who are impacted more than others.

This blog outlines tips for those who have been impacted and struggle to stay centered and advice for People Managers and Executives.

Managers & Executives, it’s in moments like this that you are able to show your leadership abilities. You may not understand what some people on your team are feeling but it’s still your responsibility to help them manage through it, which promotes a healthy and productive culture with high retention rates. So, what can you do ?

  • Check in with directs

  • Acknowledge current events

  • Provide a communication path for your team

  • Support work from home

  • Turn off the TV

Check in with directs: If you lead a large team with directs and indirects it’s critical you set the tone for the organization. Communicate the need to be empathetic to everyone. That we all must be aware of those around us. Set up time with your HRBP to discuss resources your organization may have for employees and recommended talking points.

Acknowledge current events: For leaders of big and small teams, this time is triggering for many. In your next team meeting and over email, offer support and if at all feasible allow team members to work from home if they need to. In your one-to-one, ask how each person is doing and if they need your support.

Provide a communication path for your team: Structure is important. You don’t want to call team members out, so ensure every single person on your team knows who to go to for additional support and that your door is open.

Turn off the TV: Many companies don’t need the news running all day. If your company doesn’t need it - turn it off.

For those who feel triggered or overwhelmed by emotion, there are also ways you can take care of yourself. Key techniques to remain centered are:

  • sleep

  • meditation

  • connecting with others / therapy

  • reduced social media and the news

  • exercise

Sleep: Do what you can to promote healthy sleep. It is much harder to regulate emotions when we lack sleep.

Meditation: When your mind feels scattered and you struggle to focus, meditation brings clarity.  Use the calm app and set it for 5 - 10 minutes. Set a goal to use this for one full week and see how you feel.

I also utilize a particular meditation technique with clients which can help those dealing with past trauma

  • Set an alarm for 5-10min

  • Sit with hands in your lap, cupped together as if holding water, breathing slowly to a 5 count in and out

  • As you begin to calm, think about a past memory… in this instance it can be that past girl or boy who was hurt. Conjure them in your mind until you see him/her clearly

  • Send loving, healing energy to the younger you

  • Many times, we may feel distracted and have trouble visualizing the hurt you. These are parts of you trying to protect you from pain. In your head, ask those parts what they want to protect you from and ask if they will gently step aside, letting you connect and send love to the younger you. It is this connection with past hurt that heals our brain. I will post a video meditation of this in the future.

Turn it off: Limit the news and social media; it’s that simple.


Connect with Others / Therapy: Too many of us take a traumatic experience and tuck it away for years, hoping we can move forward without ever looking back. But our brains don’t work that way. Indelible in our hippocampus are memories and it’s important we really work with those memories to eventually overcome them.

If you are looking for a therapist, you can try TalkSpace and find a therapist who utilizes IFG. Definition of IFS is here, which is also shown in Pixar’s Inside Out. Therapy, using IFS can help us identify and then control the emotions that unexpectedly erupt.

Exercise: Not only does exercise help sleep, it releases those feel good endorphins that improves positivity. It’s a critical piece of the self-care puzzle.

The beauty of work is that we are together. Let’s use this time to connect and support, not diminish and pretend.

xoxo

Alli, CEO @ TheForem.Co

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Hello friends!

I'm gearing up for a trip to sunny LA where I'm speaking at several events, all focused on Personal Branding.  I thought you may want to hear the two most asked questions I field as it relates to Personal Branding...
 

  • How do I begin thinking about my own personal brand?

  • Can I be my authentic self while still developing a brand?

The answer is simply this, your brand is an extension of YOU.  It should be based on traits, skills, and passions that align directly with your great strength(s) and it’s really up to you to help people understand and articulate what that is. 

When I run branding workshops, I keep it simple by asking attendees what their ‘secret strength’ is.  We discuss the work that excites each attendee and how that work ladders into strategic corporate initiatives.  

We usually start fairly tactically such as..."I am a great connector" or "I love building powerpoints" or "I quickly build trust with clients" or "I translate data into insights" and then we ladder it into CEO goals such as driving revenue or operational rigor.

If you want to start this process now, you can! Think about the work that excites you, write it down and outline where you show up your best and where else you can do the work you love most.

Your brand should reflect the very best of you..And when you start fostering a brand based on your strengths your colleagues, managers and influencers start noticing and more work is given to you that align with those strengths.  That of course increases your chance of executing at the highest of levels which then accelerates your career.

I love leading brand workshops and welcome the opportunity to bring it to your company OR work with you on an individual basis.  Email us at coach@theforem.co to discuss.

For speaking engagements, press and media, email Ariana Macrina: ariana.macrina@gmail.com.  

Working with you, sharing with you and learning from you is my great joy!  Keep sharing your feedback and ideas!
Alli Young
CEO @ TheForem.co

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Hello friends!

I was recently interviewed on one of my favorite podcasts called, Women Killing It!  where I shared The Five Skills that open new opportunities and improve career acceleration for women....Why don't you take a listen...HERE

As I reflect on the podcast, I realize The Forem is really about maximizing human potential, and perhaps one reason I pivoted to 'people' is because the industry I love and thrive in has been pivoting to machines through automation and AI.  As much as machines make our lives easier, it's the brilliance of people that  disrupt industries, it's people who create art, who find new ways to love and who connect in deep and meaningful ways with one another. Thus, The Forem is focused on getting the most out of people.

At The Forem we coach executives how to lead with heart, compassion and empathy to get the most out of a team. And we teach women how to work smarter, not harder while getting ahead faster. Yes, faster!  It’s enormously rewarding to see our clients maximize the human potential of those around them. 

So, how can you get involved in The Forem? We have three ways:

1.  Bring us into your company for corporate training or client events. Introduce us to your Head of HR, Head of Sales or just send a note to coach@theforem.co to learn more.  

2. Looking to supercharge your career, pivot or get support as your grow? Email us at coach@theforem.co and we'll be in touch to discuss career strategies.

3. Get involved day-to-day. Follow and share @theforem.co on social media for daily career advice. For speaking engagements, press and media, email Ariana Macrina: ariana.macrina@gmail.com.  

Future emails will focus on The Five Skills that get you further, faster in your career.  Our advice is curated from Google Leaders, PhD's, Executive Coaches, Executives from Sony, Nestle, IPG, McKinsey and Harvard Business Review.  And we can't wait to share. 

I look forward to working with you, sharing with you and learning from you.
Alli
CEO @ TheForem.co

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