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What do you think is more important...marketing or sales?

Is it possible for an In-House Marketer to have a direct impact on the sales and revenue?

Yes, it is :)

Especially if we understand and accept that on average 70% of the buying decision is made online before a customer contacts you for the first time.

The post What’s more important…marketing or sales? appeared first on Content Marketing Academy.

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Marketing is perhaps the fastest changing industry in business today, and as a marketer you don't have any room for being lazy with your learning.

So it all comes down to you to make the mindset shift from a directed learner to a self-directed learning.

The post What it takes to be a great marketer in 2019 appeared first on Content Marketing Academy.

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In-house marketers often feel alone and isolated working in their own department. Your colleagues don't really understand what you do, which can lead to feeling like your work is overlooked and undervalued.

There's nothing you want more than to do work that has meaning, impact and purpose.

So, the question you have to ask yourself here is: who's responsibility is it to change their perceptions?

The post Marketing Leadership: Why in-house marketers must embrace leadership appeared first on Content Marketing Academy.

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"Why should I help you? It's not my job to do any marketing...!"

As an In-House Marketer, one of the biggest challenges is getting people in your organisation to provide their expertise and assistance to help you create meaningful content.

How do we get other people to 'buy-in' to our ideas and support the marketing efforts for the company?

The post To get buy-in: In-house marketers must become teachers appeared first on Content Marketing Academy.

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There's nothing worse than feeling alone and unsupported in your role.

Often times, one of the solutions is to outsource to get the assistance and expertise you need, but it seems such a waste when the talent is within your reach.

Is it possible to flip this on its head? Could we 'insource' the marketing skills we need to create world class content instead?

The post Marketers: Let the REAL people do the talking appeared first on Content Marketing Academy.

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Dear marketers, how much marketing do you REALLY do?

There's a combination of factors in organisations that are leading to a lack of progress and satisfaction in the marketing department.

As marketers, we need to look objectively at the work we're doing on a day to day basis.

The post Marketers: How much marketing do you really do? appeared first on Content Marketing Academy.

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How do you REALLY know that the in-house marketer you’re about to hire is going to be great a fit for your organisation?

These questions (in the video) go beyond technical ability and quickly become the defining factors to help leaders and managers decide who will be the best fit for the team.

The post Ask these questions when hiring marketers appeared first on Content Marketing Academy.

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Imagine if you never had to attend another business networking meeting ever again...wouldn't that feel amazing?

I'm giving you permission today to say NO to business networking meetings.

There is a better way.

Watch this short video, do the exercise and let me know what's on your mind in the comments :)

The post Why your business doesn’t need networking meetings appeared first on Content Marketing Academy.

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As a leader, don't expect your young marketing team members to know exactly what they need to do to do a great job.

It's up to you as a leader of your organisation to be heavily involved in their personal and professional development and understand that your success relies on their individual success.

The post Don’t make these mistakes when hiring young marketers… appeared first on Content Marketing Academy.

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