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Cross-device testing is a crucial key success factor in our multi-device-landscaped world for improving the effectiveness of our online businesses. Maybe its beneficial impact is often a bit underrated, and that is why we already wrote about multi-device usage and the resulting importance of cross-device testing in one of our latest blog-posts about e-commerce. Today we want to highlight the topic with regards to its relevance for online marketing. Fragmented Device Landscape – an Obstacle for Online Marketing Campaigns If you break it down to the essence, online marketing campaigns mainly consist of the three components: image, text, and call-to-action. I know, most marketers will now feel this is a misrepresentation of their daily work. Of course, online marketing is way more than just creating appealing graphics with image, text, and CTA. Based on the big picture, marketers need to go through endless analyses and conversion rate optimization cycles, while always keeping in mind their 360° marketing strategy with a storytelling approach fitting across all devices in the best case. But if we are looking at the visible result of a campaign it is these three components that remain.The perfect arrangement and layout of these components is the set screw to optimize a campaign’s KPIs like click-through-rate, conversion-rate and bounce-rate. Often through executing one A/B-test after another (see our latest blog post about conversion rate optimization, if you are interested in learning how you can optimize more efficiently). Ok, so image, text, CTA and A/B-Testing sounds like a plan that is easy to tackle. But let me tell you something: this is easier said than done. As the term multi-device usage already implies, customers tend to consume ads on many different devices. The hundreds of different screen sizes, operations systems, and email providers make it anything but easy to secure that the marketing campaigns work as intended for every customer on his or her device and that conversation rate optimization tests really show valid results. Differences in Mobile and Desktop Marketing Campaigns need to differ depending on the used device. The different user behavior of using a smartphone compared to a desktop is only one reason. The most obvious factor is the screen size. It is not only done by simply shrinking a graphic to the smartphone sizes to optimize for mobile. Moreover, the whole layout needs to be adapted depending on the device the campaign is received. Here are some best practices on how to change the three components image, text and CTA when creating multi-device campaigns: TextThe right amount of text content for a desktop campaign is in nearly all cases too much for smartphone campaigns. You can’t expect the targeted person to scroll and consume longer than a couple of seconds. Ensure that the layout of your campaign is simple, understandable, and easy to grasp for the consumer. ImageIt is all about the right format. When running a cross-platform marketing strategy, a common issue is that images get chosen in formats that do not match the best practices for their destination. For mobile, images cropped to portrait-aspect ratio often perform better whereas landscape-aspect ratio is the go-to format for desktop campaigns. It is often overlooked to optimize for the specific target destination although it can have sizable effects on ROI. Call-To-ActionsFor desktop campaigns, we often use more CTA’s because we want to offer the consumer a variety of choices, be it a newsletter-subscription, a link to a specific landing page or of course the “Buy”-Button. For mobile CTAs should be applied with caution. Less is more is the credo here, and you should try to showcase only one actionable item at a time. Two or more CTAs side by side will overload the frame, and their effectiveness will be diluted. Device Cloud for Multi-Device Testing of Online Marketing Campaigns The stated best practices are a good first step. However, they only cover general differences between mobile and desktop marketing and still don’t help much when it comes to handling the sheer never-ending flow of different and new device sizes that are accompanied with the increase in cross-device usage. If you really want to have an overview on how your campaigns look on the different desktop, tablet and smartphone versions you need a testing platform to test all the combinations of operating systems, devices, browser versions and email providers without buying hundreds of different real devices. The Testbirds Device Cloud gives access to this device world in a digital manner. It is possible to test on 2.5 million virtual combinations of devices, operating systems, and browsers, as well as real devices all around the world in the Global Real Device Network. Let’s talk about Cross-Device Testing at Dmexco I have two good news for you: 1) If you want to learn more about how the Testbirds Device Cloud can help you improve your online marketing KPIs on all different devices, we can talk about this at the dmexco on 11th and 12th of September in Cologne. 2) If you don’t have a dmexco ticket, you can win one in our raffle by simply booking a meeting with us. And the best thing, now that we talked about the benefits of the Device Cloud, you even can win one out of 20 Device Cloud packages for 3 months. What are you waiting for, click the button and we will see each other at dmexco! Meet Us at Dmexco and Win Other articles related to: device cloud, dmexco, Online Marketing Share it if you like it: ← Previous Post Tag Cloud App Store Rating connected cars Card Sorting contest computers Bring your own cloud Client cookie Crowdtesting Code of Conduct amazon crowd crowdsourcing app store crowdsourced testing Crowdworking Amsterdam BirdFlight Apple christmas presents Benutzerfreundlichkeit codecademy bugs coding corrupted blood alan turing cyber-physical systems christmas shopping Android comparison test Arbeit costumes Bug app distribution Christmas AR CES Business Development best practices Arbeitswelt cloud testing code school consumer electronics crowdtesting artificial intelligence BugAbility About the author Regina Heiß PR & Marketing Manager Birds flying high, you know how I feel… whenever Regina is not working in the marketing-team for Testbirds, you can find her singing with her Jazz-Trio . Facebook Twitter Google+ LinkedIn Categories Categories Accessibility (2) App recommendation (7) Career@Testbirds (9) Case Studies (3) Code of Conduct (8) Crowdtesting (35) Device Cloud (25) Device Cloud Documentation (5) E-Commerce (8) Events (25) Founder's Views (12) Games & Gaming (2) Global Real Device Network (7) Guest Article (21) How To (20) Internet of Things (9) Meet our top tester (6) Mobile Commerce (9) Mobile Phone (8) My Role at Testbirds (27) News & Infos (79) Orga 4.0 (10) QA (45) Recruitment (6) Software & App Reviews (12) Software & IT (8) Software bugs & malfunctions (17) Terms from the world of IT explained (17) Test Automation (28) Testing Platform Nest (6) Testing Reality (51) Test Objects (0) Trends in Software Testing (22) Usability (26) Usability & User Experience (48) Virtual Reality (3) Webinars (13) Women in IT (4) Links Blog Home Rate this post Other content that might be interesting for you: German Testing Day 2019 – We are there! by Simone Gross | May 16, 2019 | QA, Events, Usability & User Experience, Test Automation | 0 Comments Meet us at Kap Europa, Frankfurt at the German Testing Day 2019. Visit our booth and listen to Felix Kuperjans, Technical Lead Device Cloud,... Read More Quality Assurance at Testbirds – What’s new? by Franziska Rduch | March 3, 2016 | QA, Testing Reality, Test Automation | 7 Comments It has now been nearly two weeks since the launch of Testing 4.0 and our new website. The entire Testbirds team is extremely happy about how things... Read More The History of the @: From Medieval Monks to the Early Days of the Internet by Susanne | December 8, 2017 | Terms from the world of IT explained | 3 Comments In this edition of “terms from the world of IT explained “, I will not talk about a term in particular, but about the history of a sign we all use... Read More Video: Achieving a Seamless User Experience Through Testing by Sahil | December 14, 2018 | Webinars, Testing Reality, Usability & User Experience, Usability | 0 Comments Today’s market for digital products is highly competitive. This has given rise to the necessity for companies to provide a high level of user... Read More I am Frida and this is my role at Testbirds by Markus Hatzelmann | March 24, 2016 | My Role at Testbirds | 0 Comments My Role at Testbirds is a series of blog posts that gives insights into the daily life at the office. Every so often, one of our employees will... Read More MWC Raffle – Hall of Fame by Franziska Rduch | February 24, 2017 | Testing Reality | 0 Comments It might sound weird, but we cannot wait for Monday. On this day Mobile World Congress 2017 will start and we are very happy to be a part of it. As... Read More ..read more
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…the BMW Group! Today we are excited to announce a comprehensive contract. First, let me start at the very beginning. Our journey started with end-to-end testing of BMW Motorrad’s Connected App in 2018 and from there, the story began. How Crowdtesting Helped Improve the Driving Experience Today, connected car apps offer several helpful features to make the driving experience even better. Users can navigate or track their ride as well as access the vehicle data during or after their bike tour. App and motorbike are connected via Bluetooth and features are shown on the motorcycles’ displays. As a new app was being developed in 2018, Testbirds was supporting as a partner to test it internationally with different smartphones and motorbike combinations. Testers were asked to test the beta version in typical use cases with their motorbikes. As tests could only be conducted by riders who own a motorcycle with a special TFT-display, tester recruiting has been quite challenging. But we managed it with our Bring-Your-Own-Crowd™ principle. Now, How Did We Get to the Long-Term Partnership? Like everyone else, Testbirds had to go through a thorough request for proposal. During several rounds, we were able to demonstrate our technical capability. Besides that, our Code of Conduct also played a key role in getting chosen as a testing partner. The Code of Conduct are self-imposed guidelines for prominent crowdsourcing companies. It aims to create general guidelines about how to act in regard to crowd work and thereby create a basis for a trust and fair cooperation between service providers, clients, and crowd workers, supplementary to current legislation. What’s Tested and How? Testbirds will be a digital testing partner for the company’s apps and digital services with a focus on digital application testing. BMW gets access to our crowdtesting services as one part of a broader testing program. As crowdtesting relies on real users with real devices, it is ideal for further improvement of digital products and customers’ experience. That way, every journey from A to B can be made even more comfortable and personalized. Philipp Benkler, Co-Founder and CEO of Testbirds had a few words to say about the partnership: “We are proud to partner with BMW Group to help optimise the company’s digital products and services. Testbirds and BMW Group share the vision that crowdsourced testing of apps and digital services throughout all stages of software development are key to change – it’s our goal to help improve application quality, accelerate software releases, and deliver digital products and experiences that have a real impact for BMW Group and its customers.” Other articles related to: End-to-End Testing, Partners, Testbirds Exclusives, UX, automotive, BMW, BMW Motorrad, BMW Group Share it if you like it: ← Previous Post Tag Cloud automation App Store Rating Benutzerfreundlichkeit cloud testing alan turing Business Development consumer electronics codecademy app Bring your own cloud Android webinars code school christmas shopping browser Amsterdam coding app distribution Arbeitswelt Card Sorting connected cars amazon BirdFlight AR app store contest Bug bugs Apple Client Arbeit Christmas BugAbility best practices CES apps automated testing computers BITKOM Birds comparison test Beta-App artificial intelligence christmas presents Crowdtesting Code of Conduct About the author Simone Groß Content Marketing Manager When Simone is not working on superb texts for Testbirds, she and her horse live it up on the tournament areas in Bavaria. Facebook Twitter Google+ LinkedIn Categories Categories Accessibility (2) App recommendation (7) Career@Testbirds (8) Case Studies (2) Code of Conduct (8) Crowdtesting (34) Device Cloud (14) Device Cloud Documentation (5) E-Commerce (6) Events (23) Founder's Views (12) Games & Gaming (2) Global Real Device Network (6) Guest Article (21) How To (20) Internet of Things (9) Meet our top tester (6) Mobile Commerce (8) Mobile Phone (8) My Role at Testbirds (27) News & Infos (78) Orga 4.0 (10) QA (44) Recruitment (6) Software & App Reviews (12) Software & IT (8) Software bugs & malfunctions (17) Terms from the world of IT explained (17) Test Automation (21) Testing Platform Nest (6) Testing Reality (51) Test Objects (0) Trends in Software Testing (21) Usability (25) Usability & UX (47) Virtual Reality (3) Webinars (12) Women in IT (4) Links Blog Home Rate this post Other content that might be interesting for you: Don’t miss out on the Benefits of Test Automation by Simone Gross | April 26, 2019 | How To, Test Automation, Device Cloud, Testing Platform Nest | 0 Comments Are you testing your software manually? That’s great! But if you really want to upgrade the efficiency of your test processes you should consider... Read More Meet our Testers: Michele from Italy by Josephine Whalen | January 29, 2016 | Guest Article, Crowdtesting, Meet our top tester | 2 Comments For our first tester interview of the year we decided to interview Michele, one of our top testers in Italy who recently participated in a test that... Read More Testbirds Training Academy: Automated Testing Webinar on the 3rd August by Bree | July 22, 2016 | Webinars, News & Infos, Testing Reality, Global Real Device Network | 0 Comments Testing software, whether it’s apps, websites or other software, can always be challenging. There are so many factors that come into play when... Read More Apple does it again: How the tech gigant is revolutionising our behaviour by Markus | June 17, 2016 | QA, Internet of Things, News & Infos, Trends in Software Testing, Usability & UX | 0 Comments On Tuesday, Apple was once again holding its annual developer conference WWDC and presented its latest innovations. Two weeks ago, we reported on... Read More I’m Susanne and this is my role at Testbirds by Jonna | August 18, 2017 | My Role at Testbirds | 0 Comments My Role at Testbirds is a series of blog posts that give insights into the daily life at the office. Every so often, one of our employees will... Read More A New Nest for the Testbirds by Nilani Shan | May 8, 2014 | News & Infos, Testing Platform Nest | 0 Comments Some of you might have seen it already - We have a new nest! The development and project management team have worked very hard and now a completely... Read More A (very) Brief History of Software Testing by Bree | November 11, 2016 | Terms from the world of IT explained, Software & IT | 1 Comment Testing has been around longer than you would think and by extension software testing isn’t a relatively new concept either. Before markets became... Read More I’m Homi and this is my role at Testbirds by Nilani Shan | August 21, 2014 | My Role at Testbirds | 0 Comments My Role at Testbirds is a series of blog posts that gives insights into the daily life at the office. Every so often, one of our employees will... Read More How Testbirds was born: What I’ve learned from evaluating business ideas by Philipp Benkler | December 6, 2017 | QA, Founder's Views,.. ..read more
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As you might have picked up already, in July we address E-Commerce testing a lot on our Testbirds blog. In the last weeks we already tackled down some different testing methods: we emphasized the importance of cross-device testing due to the ongoing mobile-shift, showed how an Exploratory Bug-Test is executed and explained how much optimisation potential lies in testing in general (if you missed it: with crowdtesting we once helped a client increase his conversion rate by 30%!). In this week’s e-com series blog post, we want to present you with a rather simple thing: An Overview. What are the most common testing methods for web shops. Whether if it’s when creating an online-shop from conception phase to prototyping and to post-release stage, or also when the web shop is already running or a relaunch is planned. Card Sorting during Conception phase Yes, an online-shop needs to have an appealing design with an outstanding portfolio of products and services. A solid structure that is intuitive and simple is equally important though, because websites that make it easy for users to navigate, are a necessity for success. To put it into marketing-terms: Customer-centricity is key, especially during conception phase. With a Testing Method called Card Sorting, the customers’ needs are included into the development process from the very beginning. The target group helps define an intuitive navigation and menu structure. With Card Sorting, a representative tester group of a client’s target customers sort and categorise virtual cards to define a clear and logical navigation structure. Usually there are two different options: the 50-100 testers either receive topics and must cluster them into new topics, e.g. they create their own menu structure; or they receive pre-defined topics and must group different items and words under those topics. With both options the outcome is a comprehensive feedback towards clarity and structure, which gets analysed by Testbirds project managers who also formulate concrete recommendations for improvement. Card Sorting in short: Card Sorting helps with the challenge of having a simple navigation despite a large amount of content 50-100 testers representing the client’s target group define a logical navigation structure Feedback towards clarity and structure Fast Execution: testing phase 1-3 days, results and analysis 3-5 days Prototype Evaluation via Remote Interviews A next step towards a well-functioning online-shop is prototyping. Whether if it’s a click-dummy that contains the first versions of designs and navigation structures or even just first pictures and PDF files of the final website, a Prototype Evaluation Test is outstandingly important, because uncertainty is a huge matter to contend with. Will the product be accepted by the target group? Are different features necessary and understandable? Operational blindness makes it nearly impossible for an unbiased view on the software, risking missing important details and developing an unsuccessful product. An effective way to gain some insights into the customers minds is asking the target group for constructive feedback before the development phase takes place. One common testing method to do so is by executing Remote Interviews. In Remote Interviews, the target group specific selection of testers share their screen and their thoughts in a video conference about a client’s digital product. Normally in 30-minute sessions with one tester at a time. The client is able to remotely watch, communicate and guide the tester during the whole testing process and is so able to control the procedure by direct interaction. The biggest advantages of this test method is the flexibility and direct feedback that make readjustments possible even during the testing phase. The interviews get recorded and can be re-evaluated at a later point. Remote Interviews in short: Prototype Evaluation through Remote Interviews shows what the target group thinks about the idea before the development phase starts Normally 5-10 testers share their thoughts about the prototype in direct remote conversations with the client Very flexible testing manuscript and fast feedback Duration of the testing phase is dependent on the number of testers, results and analysis can be delivered in 5-7 days QA and UX during Development and Post-release With every online-shop it is most crucial to make sure that functionality and user-friendliness are flawless and on par. Whether it is during the development phase or after release, or even if an online-shop is already running for many years, the most common testing methods are functionality tests and usability tests. We have clients, who need our help right after a relaunch of their online-shop, because the release was too error-prone due to a lack of testing beforehand. Another client had his web shop for several years, which looked fine at first glance, but still the crowd found 249 bugs on the site. Usability and UX Study If a website does not meet the expectations of its users, or if users are unable to easily fulfill the intended actions, alternatives offered by competitors are often just a click away. Seemingly small features like headlines or an image next to the “buy” button can have serious consequences. Therefore, aspects like text to image ratio can be hugely influential. Although developers and designers are experts when it comes to their company’s software and digital products, they will never have an unbiased view due to organisational blindness. In a Usability & UX Study feedback from the crowd regarding usability and user experience of a webshop gets collected by conducting up to 10 use cases with up to 5 qualitative and 8 quantitative questions. The tester group can be chosen from over 65 demographic criteria and of course is adapted to exactly represent a client’s target customer. Usability and UX Study in short: Usability and UX Studies help figuring out how the target group experiences a webshop The recommended number of testers is 15-20 Benefits are that user expectations and needs are recognized and user satisfaction can be improved Exemplary duration: Testing phase on the platform: 2-7 days, Results and analysis: 3-7 days Exploratory Bugtest It is no news how fatal it can be if the basic functions of a webshop don’t work, especially in the ever-growing complexity of the device-landscape. The main purpose of the shop is to sell products and if this purpose cannot be fulfilled, well there is no reason for it to exist. Online-shops hence need to be extensively checked for functional errors and bugs on all devices. In a blog post 2 weeks ago, we already explained how Exploratory Bugtests are executed in more detailed, for this blog post, we hence stick to a short summary: Exploratory Bugtest in short: Exploratory Bugtests are executed to ensure the functionality of the software on all the different devices in the market Normally 10-20 testers per device type are in one tester group The outcome is overall feedback on functionality and bug categorization & prioritization Exemplary duration: Testing phase on the platform: 1-3 days, Results and analysis: 1-2 days Testbirds Top Tipp If time is an issue, for example right before the release of a web shop, but both QA and UX still need to be tested, one of the most popular Testing Service at Testbirds combines the two methods QA and UX. The Bugability Test functions as a sort of all-in-one service to simultaneously test both the functionality and get usability feedback with the help of the crowd. Bugability Test In a Bugability Test, a group of testers, that matches the target customer of the client, conducts up to 10 use cases, where they are asked to complete up to 3 qualitative and 5 quantitative questions and give feedback regarding the usability of the web shop. The testers also report defects in comprehensive bug reports with details on the respective test device, title, severity, category, description, actual/ expected result and deliver screenshots and/or videos. This combination of functionality and usability testing gives a 360°-Feedback to eliminate critical malfunctions on the website right before launch. The test set-up is done by Testbirds project managers who consolidate the results in detailed test reports with recommended courses of action. Bugability Test in short:  Bugability Tests give feedback to the general question: Do I have a high-quality digital product? The recommended number of testers is 20-35 testers Biggest benefit is the combination of functionality and usability feedback Exemplary duration: Testing phase on the platform: 2-4 days, Results and analysis: 2-4 day Online-Shops need to be tested continuously Retail sites are highly dynamic with new offers, new products, sales, etc., which makes webshop testing a complex and ongoing necessity. It therefore is most efficient to include the testing methods stated above permanently into the many development sprints. With many clients, at Testbirds we therefore entered long-term partnership for continuous testing, an approach we’ve learned is extremely successful. Other articles related to: BugAbility, Card Sorting, Usability and UX Study, e commerce, Testing Methods Share it if you like it: ← Previous Post Tag Cloud computers Bug Beta-App automation code school Arbeit webinars apps CES Christmas BITKOM BirdFlight Benutzerfreundlichkeit Crowdtesting Code of Conduct Arbeitswelt app distribution coding contest app bugs amazon Business Development Apple automated testing Card Sorting alan turing app store Android christmas presents App Store Rating BugAbility cloud testing Client Amsterdam christmas shopping AR Birds Bring your own cloud best practices comparison test codecademy browser artificial intelligence connected cars consumer electronics About the author Regina Heiß PR & Marketing Manager Birds flying high, you know how I feel… whenever Regina is not working in the marketing-team for Testbirds, you can find her singing with her Jazz-Trio . Facebook Twitter Google+ LinkedIn Categories Categories Accessibility (2) App recommendation (7) Career@Testbirds (8) Case Studies (2) Code of Conduct (7) Crowdtesting (33) Device Cloud (14) Device Cloud Documentation (5) E-Commerce (6) Events (23) Founder's Views (12) Games & Gaming (2) Global Real Device Network (6) Guest Article (21) How To (20) Internet of Things (9) Meet our top tester (6) Mobile Commerce (8) Mobile Phone (8) My Role at Testbirds (27) News & Infos (77) Orga 4.0 (10) QA (44) Recruitment (6) Software & App Reviews (12) Software & IT (8) Software bugs & malfunctions (17) Terms from the world of IT explained (17) Test Automation (21) Testing Platform Nest (6) Testing Reality (51) Test Objects (0) Trends in Software Testing (21) Usability (25) Usability & UX (46) Virtual Reality (3) Webinars (12) Women in IT (4) Links Blog Home Rate this post Other content that might be interesting for you: Inspirational talks through the eyes of a speaker by Judith Michel | January 11, 2019 | My Role at Testbirds, Software & App Reviews, Women in IT, Events | 0 Comments As you've probably read in the previous blog post about the design of chatbots, I recently delivered a speech at a UX Monday event here in Munich.... 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Did you know that global revenue in eCommerce still is growing with an annual growth rate of 9%? I didn’t. Honestly, I thought we have long since reached a point where online market coverage is somewhat completed and revenue only increases by basis points. But in 2017, e-retail sales accounted for 10,2% of all retail sales worldwide and this figure is expected to reach 17,5 % in 2021. It’s not too late to enter the eCom market, there is high potential to make some money even if you are at the very beginning of starting a business or just now switching from offline to online. About the fundamentality of testing your online-shop In the blog-post last week, we’ve learned that 43% of all order cancellations of online purchases are due to technical malfunctions in online-shops. In combination with the statistic stated above (eCommerce still to be a lucrative market) this shows that one essential factor to make effective use of the market growth is a well-functioning online-shop. I don’t want to ruin the punch-line here, but…Testbirds can help with that. If you are not convinced yet, here are 5 pretty valid benefits of testing and crowdtesting your webshop. How your webshop can benefit from Software Testing Software testing with the help of a tester crowd and the usage of automated testing services has a highly positive impact on improving the efficiency of your testing processes and boosting your online business in general. The following list of advantages is based on the experience of Testbirds and on the insights and learnings that derive from many testing projects we did over the years: 1) Testing improves your web shop in 100% of the cases In every test, the testers from our crowd find at least one bug, this means testing is expedient in every single case. With one of our biggest and most successful e-Commerce clients for example, we did 5 bug tests over a period of 6 months. In total 249 bugs got detected by the crowd, even when at first glance the online shop of this client looked fine. 2) Testing significantly increases your conversion rate The most severe bugs are the ones that occur during the check-out and payment process. Unfortunately, this step also tends to be more error-prone than others due to its complexity. Fair enough, but even the most flawless check-out process is useless, if customers don’t reach this step due to bugs beforehand, or a bad UX. Thorough testing of both functionality and usability of the whole customer journey is therefore most crucial. At Testbirds, for example, we executed an extensive usability crowdtest for a large insurance company. The relevant target group from our crowd created detailed feedback about the client’s website under realistic testing conditions. This led to a 30% improved conversion rate after the implementation of the Testbirds feedback. 3) Testing with the Crowd leads to an increase in the number of releases per year by 150% This means with outsourcing the testing and QA processes to a crowd, your dev-teams are able to focus more on their core responsibility, namely develop and optimize the online functionalities of your web shop. This shift in focal points not only can double the amount of releases per year, but according to Hobson&Company can scale them up by 150%. Most definitely due to the fact that testers are able to provide a very high level of testing experience and efficiency. 4) 10% higher retention rate through Crowdtesting Only one tiny bug on your web shop can be responsible for losing customers. I experienced a situation that shows this pretty well: I tried to order pizza online a few months ago and there was a major bug on both the mobile version and desktop version of the site. It was not possible to choose the size of the pizza, there was no button for me to click on. Every time I tried to continue with the ordering process, I got the same error message that I first need to choose the pizza-size otherwise I was not allowed to put something into the shopping cart. Of course, I never visited this site again. Hobson&Company found out that crowdtesting leads to an increase in retention rate in 10%, but to be honest, my gut feeling tells me it could be even more. 5) Testing cuts costs How you can save money when you get your web shop tested professionally? Firstly, the quality of your online-shop gets better which leads to less critical fixes needed. Secondly, with Crowdtesting you can get your website tested even before its launch, which helps remove errors and problems. You also save customer service money, since you reduced the number of unsatisfied customers beforehand. Thirdly, if you automate your testing processes, for example with the Device Cloud Test Automation, you both gain quality and decrease the long-term costs of the service. Testbirds as Testing partner We test web shops. Whether if it’s inspecting the site for functional errors and bugs or checking if the UX and shopping experience matches the expectations of the target costumer. Whether it is cross-browser testing, cross-device testing or the testing of a complete User Journey End-to-End, from order process to delivery and returns. With the help of 400,000 Testers of our Crowd and an unlimited number of different combinations of devices, browsers and operating systems in the Testbirds Device Cloud, there is basically no test scenario, we can’t execute. Don’t be deterred by this multitude of different types of software tests, next week we are going to explain the most common ways we use for webshop testing. Until then, Linda from our Account Management team is the perfect contact person, if you want to learn more about our flexible testing solutions. She specializes in eCom and the testing of web shops. Contact Linda Other articles related to: crowdtesting, e commerce, webshop testing, business growth Share it if you like it: ← Previous Post Tag Cloud christmas presents AR Crowdtesting Code of Conduct Card Sorting contest alan turing consumer electronics bugs Christmas amazon comparison test code school Bring your own cloud coding apps Android connected cars BugAbility Amsterdam artificial intelligence cloud testing BirdFlight Bug automated testing Arbeit app distribution browser Arbeitswelt webinars app codecademy Birds Benutzerfreundlichkeit Beta-App Business Development automation Apple best practices Client computers app store CES BITKOM christmas shopping App Store Rating About the author Regina Heiß PR & Marketing Manager Birds flying high, you know how I feel… whenever Regina is not working in the marketing-team for Testbirds, you can find her singing with her Jazz-Trio . Facebook Twitter Google+ LinkedIn Categories Categories Accessibility (2) App recommendation (7) Career@Testbirds (8) Case Studies (2) Code of Conduct (7) Crowdtesting (32) Device Cloud (14) Device Cloud Documentation (5) E-Commerce (5) Events (23) Founder's Views (12) Games & Gaming (2) Global Real Device Network (6) Guest Article (21) How To (20) Internet of Things (9) Meet our top tester (6) Mobile Commerce (7) Mobile Phone (8) My Role at Testbirds (27) News & Infos (77) Orga 4.0 (10) QA (44) Recruitment (6) Software & App Reviews (12) Software & IT (8) Software bugs & malfunctions (17) Terms from the world of IT explained (17) Test Automation (21) Testing Platform Nest (6) Testing Reality (50) Test Objects (0) Trends in Software Testing (21) Usability (25) Usability & UX (46) Virtual Reality (3) Webinars (12) Women in IT (4) Links Blog Home Rate this post Other content that might be interesting for you: Testbirds Starting the New Year with a Kick-Off by Andrea Gudmundsdottir | January 27, 2014 | News & Infos | 0 Comments All around the world, the New Year was welcomed with spectacular fireworks. Testbirds, however, welcomed 2014 with a big bang. What is a Bird... Read More I’m Maximilian and this is my role at Testbirds by Franziska Stiegelmair | September 18, 2015 | My Role at Testbirds | 0 Comments My Role at Testbirds is a series of blog posts that gives insights into the daily life at the office. Every so often, one of our employees will... Read More History’s Biggest Software Fails: The Heartbleed Bug by Sahil | July 3, 2015 | News & Infos, Software bugs & malfunctions | 0 Comments Previously on History’s Biggest Software Fails, we took the time to explore the World of Warcraft: Corrupted Blood Incidence. While the... Read More I’m Laura Chung and This is My Role at Testbirds by Andrea Gudmundsdottir | February 28, 2014 | My Role at Testbirds | 0 Comments My Role at Testbirds is a series of blog posts that gives insights into the daily life at the office. Every so often, one of our employees will... Read More What is Crowdtesting and how do you use it? An overview by Markus | April 24, 2015 | QA, Trends in Software Testing, Usability & UX | 0 Comments Crowdtesting (crowdsourced testing) has its roots in.. ..read more
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43% of all order cancellations of online purchases are due to technical malfunctions. This statistic makes it abundantly clear how often not even the basic functions at webshops are working. It also makes me want to bluntly state the following: Through thorough webshop testing and respective UX optimisation, the number of online orders can be increased by a maximum of 43%. Yes, that’s a bit overstated, but honestly: do we all know if the functionality of our webshops is 100% flawless? We don’t! Often due to a lack of resources, devices or necessary expertise in testing. Also, retail sites are highly dynamic with new offers, new products, sales, etc., which makes webshop testing a complex and ongoing necessity. At Testbirds, this is one of our core propositions and testing with the help of the crowd is one successful approach. We use the help of a global online community, that tests software under real conditions for user-friendliness (Usability and UX) and functionality (Quality Assurance) issues. The Testbirds crowd consists of over 400,000 registered users with more than 650,000 different devices from 193 countries. In one of our former blog posts we wrote about the importance of cross-device testing of webshops. Of course, a flawless UX across all devices is crucial, especially due to the on-going shift in purchasing towards mobile, but what’s even more important is that the basic functionalities of a webshop actually need to work. In this post, we want to explain how exactly this can be tested. Test Set-Up – Exploratory Bug Test A common approach to test the functionality of a webshop is to execute an Exploratory Bug Test. The website gets tested with user stories and predefined tasks while still allowing testers to maintain the freedom to complete each step their own way. Every detail of the testing procedure is documented by the crow. This process of testing outside of laboratory environments helps discover the bugs that lead to the most common errors encountered after a product’s release. Webshop Test Design and Script What exactly the crowd tests, is planned by one of our Project Managers together with the respective client. Based on the structure of the online shop and predefined testing goals, they develop user stories and tasks and set the test up in our testing platform, the Nest. The Test script could look something like the following: Use Case1 | Overview Open the website XY take a general look. Explore the obvious functions and acquaint yourself with the website. Use Case 2 | Product Search and Filter Now you know a little bit about the website and you want to search for some specific product. Please try the search function and use the filter and sorting options on the result page. Use Case 3 | Detail Page In use case 2 you found a very nice product and you want to take a deeper look at it. Please check out the detail page of the product and look for design issues. After this have a look at other detail pages, switch sizes and colours and look for bugs or issues. Use Case 4 | Add to bag Imagine you really like the nice product from use case 2 and 3 and you think of buying it. Please add it to your bag. Use Case 5 | Buying a specific product Please find Product X in size 38 and color white and add it to the shopping bag (delete the product from foregoing use case), delivered to your address and pay them with credit card (your order will be blacklisted, and you do not actually receive something, nor will you have to pay). Use Case 6 | Registration Imagine that you really like the products of this website and you want to return to this page. Please try to register yourself (you can delete your account after the test) and check the registration confirmation email. Use Case 7 | Login Please try to log in with your new account from use case 7. Use Case 8 | Account Now go to your account and check the personal information. Try to change some information (e.g. telephone number) and add a shipping and billing address to your account. Use Case 9| Exploratory Bug In the end of this test please explore the website by yourself and hand in every bug you can find. Tester Group for a Webshop Test For a webshop test it is just as important to choose the right tester group in order to make the results as relevant as possible for the respective target group of the clients online-shop. For the right size and selection, our project managers choose the candidates with over 65 criteria from the crowd and examine, which testers suit best for a specific test case. Demographics such as age, gender, income but also information about testing devices, testing experience, specific shopping preferences etc. can be important criteria for building the tester group, that at the end matches the target group of the client. Webshop Test Results “Crowdtesting has proven to be efficient. We can start testing on a Monday and see the results on Tuesday. It’s a powerful addition to our development process.” ,said Lieven Swinnen, Manager e-Business Landal GreenParks Once everything is set up, a test can be executed relatively fast. The first results are often already there after 1-2 days. The raw data are accessible for the client as well and the testers make screenshots/videos, that document technical problems and mark down every bug they find during the Exploratory Bug Test of the webshop. The final results are then consolidated and summarised by the project manager in a final test report. Benefits of Crowdtesting According to Hobson&Company, Crowdtesting can lead to an increase in customer retention rate by 10% – evidence of how effective it can be to include crowdtesting into your testing processes as an ongoing solution. “We have a continuous process of change, adjustment and improvement. Testbirds offer their testing solutions with the same flexibility and agility, which made us decide to embed their testing services continuously into our development cycle.” Corny van de Wal, Team Manager Shop Development & Production What other beneficial impact Crowdtesting can have on both the efficiency within your testing processes and for your business, we will share with you in another blog post next week. Other articles related to: crowdtesting, QA, Exploratory Bug Testing, e commerce Share it if you like it: ← Previous Post Tag Cloud bugs automated testing CES BirdFlight connected cars AR automation Card Sorting Arbeit cloud testing Christmas Apple Bug app distribution amazon code school app Birds Beta-App computers Amsterdam alan turing Benutzerfreundlichkeit webinars comparison test App Store Rating christmas presents codecademy Crowdtesting Code of Conduct Bring your own cloud BITKOM christmas shopping artificial intelligence best practices contest BugAbility apps coding Android Client Arbeitswelt browser Business Development consumer electronics app store About the author Regina Heiß PR & Marketing Manager Birds flying high, you know how I feel… whenever Regina is not working in the marketing-team for Testbirds, you can find her singing with her Jazz-Trio . FacebookTwitterGoogle+LinkedIn Categories CategoriesAccessibility (2) App recommendation (7) Career@Testbirds (8) Case Studies (2) Code of Conduct (7) Crowdtesting (31) Device Cloud (13) Device Cloud Documentation (5) E-Commerce (4) Events (23) Founder's Views (12) Games & Gaming (2) Global Real Device Network (6) Guest Article (21) How To (20) Internet of Things (9) Meet our top tester (6) Mobile Commerce (7) Mobile Phone (8) My Role at Testbirds (27) News & Infos (77) Orga 4.0 (10) QA (44) Recruitment (6) Software & App Reviews (12) Software & IT (8) Software bugs & malfunctions (17) Terms from the world of IT explained (17) Test Automation (21) Testing Platform Nest (6) Testing Reality (50) Test Objects (0) Trends in Software Testing (21) Usability (25) Usability & UX (46) Virtual Reality (3) Webinars (12) Women in IT (4) Links Blog Home Rate this post Other content that might be interesting for you: Want to play buzzword-bingo? Let’s talk about AI and 5G! by Felix Eisenbach | February 21, 2019 | QA, Internet of Things, Usability & UX, Usability | 0 Comments AI is obviously one of the key topics for this year’s Mobile World Congress starting next week. In this context, the “transformative effect on... Read More Win Tickets to the CeBIT 2015! by Josephine Whalen | March 10, 2015 | News & Infos, Crowdtesting | 0 Comments Meet members of the Testbirds team and have a coffee with us at our booth at the CeBIT this year! The CeBIT, taking place in Hanover, Germany, from... Read More App Review: Duolingo by Miles Walbank | July 4, 2014 | Software & App Reviews | 0 Comments This week I have been reviewing the Duolingo App. As a native English speaker that arrived knowing only how to order a beer, I've struggled finding... Read More World Quality Report: Crowdtesting on the rise by Markus | October 17, 2014 | News & Infos, Crowdtesting | 0 Comments This week, Capgemini, HP and Sogeti released the sixth version of their annual World.. ..read more
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We need to talk about mobile commerce usability and cross-device testing! Yes, it’s no news, that mobile commerce is on the advance and buzzwords like mobile first, responsive design and seamless shopping are long since replaced by others like machine learning and customer centricity. Nevertheless, by looking at statistics, it’s evident that we are right in the middle of the mobile shift but still seem to have problems providing a flawless user experience in mobile webshops. Mobile commerce is on the advance According to a statista survey, smartphones have overtaken Desktop-PCs in terms of preferred online-shopping device. With laptops still being the most popular one, purchases via smartphones have not yet peaked, but will increase in the next years to a projected 66% of shoppers using mobile devices in 2020. What’s more, m-commerce revenue is predicted to nearly double in 2021 with 3,56 billion US-Dollar worldwide, compared to 2018. With a look into the future not only will more and more of the current online-shoppers switch to a more mobile-driven purchasing behaviour, but also Generation Z, being mobile natives, will soon reach their full potential in terms of purchasing power. Mobile commerce usability still lacks behind Mobile commerce namely is one of the most important trends in e-commerce (78% of interviewed experts even say it is THE most momentous development these days). Why is it then, that the shopping experience and usability of most mobile webshops is still anything but flawless? Payment & checkout, delivery, service, assortment and usability – all these criteria were rated as less satisfactory on mobile webshops compared to desktop versions. In total 43% of all purchase cancellations are due to technical malfunctions. Every bug and error in the user experience is causing customer disatisfaction and a decrease in sales. That said, diligent functionality testing across all devices – desktop, tablet and most importantly smartphone – is key to optimising  conversation rate and overall revenue in the e-commerce sector. Source: https://de.statista.com/statistik/daten/studie/933769/umfrage/zufriedenheit-mit-online-shop-kriterien-nach-endgeraeten-in-deutschland/ Complexity of Testing – Fragmented Device Landscape The device landscape looks as fragmented as a pixelated picture and soon will get even more diverse, when or if Huawei’s new operating system Ark OS enters the market. A webshop app or mobile version of an online-shop can look differently on every operating system, version and device, not to mention the millions of possible combinations. What’s more, when we talk about webshops the online applications are highly dynamic and short continuous development life cycles are continually at play, what makes regression testing key to ensure quality consistency. “We run weekly deployments where we go live with new or adjusted functionalities. From small color changes to completely new check-out integrations, it’s of the utmost importance that all functionalities work well for our customers and are user-friendly at the same time. […] When testing, we obviously cannot own all the devices, operating systems and browser versions available in the market. In addition, testing must happen in a relatively short amount of time, and be flexible enough to fit within our cycle”, said Corny van de Wal, Team Manager for Shop Development & Production at OTTO. The Solution: Testing with the Device Cloud In order to secure flawless user experience across all devices one needs somewhere to test all the combinations of operating systems, devices and browser versions to verify that a webshop actually works as intended. This way the 43% of all purchase cancellations due to technical malfunctions could be steadily decreased. The Testbirds Device Cloud gives access to these combinations. It is possible to test both manual or automated on 2.5 million virtual combinations of devices, operating systems, and browsers, as well as real devices all around the world in the Global Real Device Network. What test scenario fits best depends on the complexity and release cadence. We tackled down the benefits of manual and automated testing in two former blog-posts, where you can also find some explanatory videos and detailed information about the execution of such tests. Test Automation: Don’t miss out on the Benefits of Test AutomationManual Testing:  A Plea for Manual Testing – Don’t Underestimate It!  Get a free Device Cloud trial Other articles related to: device cloud, Usability, mobile commerce Share it if you like it: ← Previous Post Tag Cloud consumer electronics webinars BirdFlight BugAbility Christmas Amsterdam Crowdtesting Code of Conduct contest Card Sorting automation christmas presents codecademy code school cloud testing Benutzerfreundlichkeit Apple connected cars Arbeitswelt Bug BITKOM browser alan turing bugs CES Business Development app distribution Bring your own cloud Arbeit computers app amazon comparison test coding artificial intelligence AR Android Client best practices christmas shopping App Store Rating app store Beta-App Birds automated testing apps About the author Regina Heiß PR & Marketing Manager Birds flying high, you know how I feel… whenever Regina is not working in the marketing-team for Testbirds, you can find her singing with her Jazz-Trio . FacebookTwitterGoogle+LinkedIn Categories CategoriesAccessibility (2) App recommendation (7) Career@Testbirds (8) Case Studies (2) Code of Conduct (7) Crowdtesting (30) Device Cloud (13) Device Cloud Documentation (5) E-Commerce (3) Events (23) Founder's Views (12) Games & Gaming (2) Global Real Device Network (6) Guest Article (21) How To (19) Internet of Things (9) Meet our top tester (6) Mobile Commerce (7) Mobile Phone (8) My Role at Testbirds (27) News & Infos (77) Orga 4.0 (10) QA (43) Recruitment (6) Software & App Reviews (12) Software & IT (7) Software bugs & malfunctions (16) Terms from the world of IT explained (17) Test Automation (21) Testing Platform Nest (6) Testing Reality (49) Test Objects (0) Trends in Software Testing (21) Usability (25) Usability & UX (46) Virtual Reality (3) Webinars (12) Women in IT (4) Links Blog Home Other content that might be interesting for you: Our Top Testers talk Crowdworking with IG Metall by Thais Santos Paulo | March 3, 2017 | Code of Conduct, Guest Article | 0 Comments In February, 14 of our Top Testers from across Germany joined Testbirds and IG Metall (a German Worker’s Union) to start a dialogue about fair crowd... Read More Meet our Testers: Jason from China by Josephine Whalen | November 13, 2015 | Guest Article, Crowdtesting | 1 Comment This month we interviewed one of our most experienced testers in a new market for Testbirds - China. We are happy to introduce you to Jason, from... Read More Testbirds Holiday Apps: Stockholm by Bree | July 15, 2016 | Software & App Reviews, App recommendation | 0 Comments Ever fancied a trip to Scandinavia? Stockholm, a popular tourist destination for those looking to discover northern Europe, has a bustling big city... Read More The Road to 100,000 Testers by Sahil | August 31, 2015 | News & Infos, Crowdtesting | 2 Comments Over the years, Testbirds has been growing at an astounding pace thanks to a team of highly dedicated individuals, a community that has been nothing... Read More Usability Test oder Online Crowdtesting? Ein Methodenvergleich by Veronika Wasza | January 16, 2015 | Terms from the world of IT explained, Usability & UX, Usability | 0 Comments Traditionell wird die Benutzerfreundlichkeit von Software im Teststudio untersucht. Seit einigen Jahren gibt es auch die Möglichkeit, Apps oder... Read More Meet our Top Tester in Sweden: Markus by Josephine Whalen | May 20, 2016 | Guest Article, Crowdtesting, Meet our top tester | 0.. ..read more
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Password Protected To view this protected post, enter the password below: Password: Submit The post Protected: An on-point event ..read more
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IoT continues to transform everyday objects into complex technology, evolving how we interact and experience the world. As more and more companies transform their digital products into connected devices, breaking down the barrier between man and technology, it’s become evident that simplicity and a high level of usability are increasingly important. UX testing, especially when it includes direct end user feedback, is a way to ensure the success of digital products in a saturated marketplace as well as a world where technology is a benefit rather than a hindrance to humanity. To investigate the topic on how to UX test connected devices, Testbirds’ have partnered with Qualitest to host a webinar. Led by Testbirds’ expert project manager, Charlotte Dijksman and Qualitest’s solutions architect, Hava Kleiman the webinar will investigate: – How best to research IoT products and software – Defining personas and user groups – The scope of UX research, e.g.which questions to ask, when to ask them – Dealing with challenges in testing IoT products – Evaluating results and forming concrete conclusions Are you interested in joining? The webinar takes place on Wednesday, 26th of June, 2019 at 19.00 CEST. Sign up now Other articles related to: User Experience, webinar, ux testing, qualitest Share it if you like it: ← Previous Post Tag Cloud christmas presents christmas shopping cloud testing CES Android Amsterdam coding bugs consumer electronics Benutzerfreundlichkeit AR apps Arbeit Bring your own cloud alan turing app artificial intelligence Birds code school Bug Card Sorting connected cars comparison test automated testing Code of Conduct Arbeitswelt Business Development app distribution BirdFlight BITKOM computers automation Beta-App browser contest app store best practices amazon Christmas App Store Rating webinars codecademy Client BugAbility Apple About the author Sahil Deva PR & Marketing Manager As a writer, Sahil spends his free time creating fiction in a number of different forms. Drawing upon that same creativity, he strives to make Testbirds synonymous with crowdtesting in the UK market. FacebookTwitterGoogle+LinkedIn Categories CategoriesAccessibility (2) App recommendation (7) Career@Testbirds (6) Case Studies (2) Code of Conduct (4) Device Cloud (10) Device Cloud Documentation (5) E-Commerce (2) Events (20) Flashback Friday (2) Founder's Views (11) Games & Gaming (2) Global Real Device Network (6) Guest Article (21) History's biggest software fails (6) How To (18) Info (56) Internet of Things (8) Meet our top tester (6) Mobile Commerce (5) My Role at Testbirds (26) News (60) Orga 4.0 (10) QA (41) Recruitment (6) Review (9) Smartphone (5) Software Bugs (14) Terms from the world of IT explained (10) Test Automation (20) Testbirds around the world (6) Testers (29) Testing Platform (4) Testing Reality (47) Test Objects (0) Training Academy (3) Trends in Software Testing (17) Uncategorized (12) Usability (23) UX (42) Virtual Reality (3) Webinars (10) Women in IT (4) Links Blog Home Other content that might be interesting for you: Quality Is Our Game – And We Take You to the Next Level by Julia Rohrbach | March 9, 2018 | News, Trends in Software Testing | 1 Comment Gaming is more popular than ever. With over 250 million players worldwide, eSports is recognized as a real sport by the International Olympic... Read More Testbirds Teaches Innovative Testing Solutions in First Ever Training Academy! by Markus | May 6, 2016 | Webinars, QA, UX, Training Academy | 0 Comments A month ago we announced that the first webinar of our Training Academy was taking place. Our goal was to provide you with access to practical and... Read More The history of the “bug”: How insects conquered the world of computers by Susanne | May 5, 2017 | QA, Software Bugs, Terms from the world of IT explained | 0 Comments “Terms from the world of IT explained” is a series of blog posts that explains the origin of common IT terms. We often use them in our daily life,... Read More We want you! How to find good talent as a start-up by Philipp Benkler | October 12, 2017 | Founder's Views, Orga 4.0, Recruitment, Career@Testbirds | 0 Comments Finding the right people is one of the biggest challenges for start-ups. First, there was only us three founders, we were small and not (yet)... Read More Why Santa needs to Crowdtest his Christmas List by Franziska Rduch | December 4, 2015 | Info | 0 Comments The month of December has just begun. Commercials would portray this month using images of families sitting around a fire place in cozy sweaters... Read More Introducing our testers: Arnout 1987 by Nilani Shan | August 1, 2014 | Guest Article, Testers | 0 Comments The following post is from our Bird Arnout1987. We asked him as a leading bird in the Netherlands to tell us about himself and life as a Testbird... Read More Growing up with Testbirds: from start-up to scale-up by Maximilian | June 15, 2018 | News, Testing Reality | 0 Comments The Testbirds story is a classic startup dream come true €7 million is a lot of money. It is the amount of money we were able to secure as a new... Read More Motivational Factors in Crowdtesting by Markus | October 31, 2014 | Info, Testers | 0 Comments People become part of our crowdtesting community for different reasons, depending on their interests and possible rewards. In order to both create... Read More Don’t miss out on the Benefits of Test Automation by Simone Gross | April 26, 2019 | How To, Test Automation, Device Cloud, Testing Platform | 0 Comments Are you testing your software manually? That’s great! But if you really want to upgrade the efficiency of your test processes you should consider... Read More Crowdsourcing Leitfaden für Unternehmen by Markus | September 22, 2014 | Info, News | 0 Comments In Deutschland sind tausende von Menschen als Crowd Worker registriert. Sie übersetzen, generieren Ideen oder testen Software. In den letzten Jahren... Read More ..read more
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You might already be familiar with our Device Cloud, our full offering of cloud-based testing solutions. Whether you need to test automated or manually, our Device Cloud offers the latest in real devices from actual end-users, virtualisation and emulation. We have the honor of helping big brands optimise their digital products, from apps and websites to full software systems. We want to serve our clients as best as possible and so, to cater to their needs, we recently created our new enterprise packages. In today’s post an overview of what you can expect from our Device Cloud packages. Device Cloud Next to our prize-winning crowdtesting approach, we invest a lot of time and effort in the development of our Device Cloud. This is the umbrella term we coined for all our cloud-based testing solutions. In our Device Cloud you can find all the virtual machines and emulators you need to run your tests on. It allows you to easily create testing environments of specific set-ups, from the latest Windows and macOS and mobile OSs to the most recent browser versions. Subsequently, you can install all software within these testing environments that you need for your specific test criteria. What makes our Device Cloud unique and powerful, is that we also offer the possibility of testing on real devices from actual users all over the world in our Global Real Device Network (GRDN). Consequently, you can use Selenium, Appium and CI-tools such as Jenkins to run both automated and manual tests. From cross-browser testing to regression testing, and whether it’s an app or on desktop, our Device Cloud enables you to efficiently investigate the quality of your digital products. We’re proud that we can help companies small and large to optimise their digital products with our Device Cloud. To better cater to the needs of our enterprise clients, we recently created new enterprise packages. What can you expect when you purchase which package? Proof-of-value First, we would like to fully understand what your actual testing need is. Our testing specialists can help you define your needs and will make sure to find out if our testing solutions will meet your needs. This might sound like a formality, but this is a very important step in the actual testing process already: getting the scope clear, setting the criteria and seeing how we can best support you in reaching your goals within the testing scopes. Once that’s defined and mutually agreed upon, we can commence a proof-of-value project. This is an elaborate process consisting of several steps during the course of approximately three months. In the preparation phase we set-up the team and connect our skilled testing experts to your developers, product owners, test engineers etc. The requirements for the specific proof-of-value project are then clearly defined and a feasible time frame will be determined. We then kick off with a workshop, where we want to dive deeper into the existing testing processes and will look into the existing IT infrastructure, project priorities and required devices. Then we move to the execution phase. We can start with our Device Cloud and, depending on the requirements, can even install it on-prem. Step by step, we make sure that our Device Cloud works smoothly with your infrastructure and software. Once that’s done, our experts provide a technical training, including a kickstart for test automation. In the last phase, after tests have run and everything has been completed, together with the client we present the project results to the relevant stakeholders. A debriefing will then follow to leverage the full potential of our solutions for product optimisation. And of course, we work hard to make sure that every single proof-of-value will turn into permanent valuable testing projects. Enterprise packages So, what kind of device cloud packages are available? We have four cloud packages available: Public Cloud Within the Public Cloud package, you have access to virtual devices hosted on Testbirds’ servers and to real devices from our crowd of more than 300,000 testers worldwide. This set-up requires minimal integration efforts. Private Cloud The Private Cloud package allows you to have exclusive customer access to the Testbirds Device Cloud with dedicated virtual and real devices. This set-up thus offers permanent availability of real and virtual testing environments. On-premises Cloud For the On-premises Cloud package we will host the real and virtual devices on-site within the premises of your company. This set-up guarantees the highest possible data security as no data leaves your company. Hybrid Cloud The Hybrid Cloud package combines the benefits of our public and on-premises cloud. This set-up enable an easy integration and high data security for your enterprise. Altogether, within our Device Cloud packages you’ll find everything you need to efficiently run your testing projects with. Whether it’s manual or automated, on real or virtual devices, in our cloud or on-prem – we will happily assist you in all your digital product testing. Interested to learn more? Check our Device Cloud section on the website and feel free to get in touch. Other articles related to: device cloud, global real device network, test automation, enterprise Share it if you like it: ← Previous Post Tag Cloud app store consumer electronics Android Card Sorting app distribution coding Beta-App app Apple artificial intelligence codecademy Birds computers Bug BirdFlight Client connected cars best practices automation tool comparison test christmas presents amazon code school Arbeit CES webinars christmas shopping Business Development Bring your own cloud Arbeitswelt automated testing BITKOM browser App Store Rating alan turing BugAbility AR Amsterdam bugs apps Benutzerfreundlichkeit Code of Conduct cloud testing Christmas automation About the author Bree Tahapary PR & Marketing Manager Bree loves a good story and often gets inspired by the ways they are told. For Testbirds, he tells the story of crowdtesting in the Benelux-region. FacebookTwitterGoogle+LinkedIn Categories CategoriesAccessibility (2) App recommendation (7) Career@Testbirds (6) Case Studies (2) Code of Conduct (4) Device Cloud (9) Device Cloud Documentation (5) E-Commerce (2) Events (20) Flashback Friday (2) Founder's Views (11) Games & Gaming (2) Global Real Device Network (6) Guest Article (21) History's biggest software fails (6) How To (18) Info (56) Internet of Things (8) Meet our top tester (6) Mobile Commerce (5) My Role at Testbirds (26) News (60) Orga 4.0 (10) QA (41) Recruitment (6) Review (9) Smartphone (5) Software Bugs (14) Terms from the world of IT explained (10) Test Automation (19) Testbirds around the world (6) Testers (29) Testing Platform (4) Testing Reality (47) Training Academy (3) Trends in Software Testing (17) Uncategorized (12) Usability (23) UX (42) Virtual Reality (3) Webinars (9) Women in IT (4) Links Blog Home Other content that might be interesting for you: Testbirds does CES Las Vegas! by Sahil | December 15, 2015 | Info, News | 0 Comments For over forty years in Las Vegas, Nevada, the Consumer Electronics Show (CES) has been hosting businesses that thrive in the consumer electronics... Read More I am David and this is my role at Testbirds by Franziska Rduch | November 20, 2015 | My Role at Testbirds | 0 Comments My Role at Testbirds is a series of blog posts that gives insights into the daily life at the office. Every so often, one of our employees will... Read More 11 Tips on looking for bugs by Nilani Shan | June 27, 2014 | How To, Info | 0 Comments Have you ever wondered how to find bugs effectively? Do you have your own set of test cases when looking for issues? In this post we will provide... Read More Connected Cars ’16: Testing in the Automotive Industry by Sahil | July 4, 2016 | Info, News, Testing Reality | 1 Comment When it comes to innovations in technology, there are few industries as progressive and defining as the automotive industry. Attributed to a number... Read More Testbirds Holiday Apps: Stockholm by Bree | July 15, 2016 | Review, App recommendation | 0 Comments Ever fancied a trip to Scandinavia? Stockholm, a popular tourist destination for those looking to discover northern Europe, has a bustling big city... Read More ..read more

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