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I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader. I indeed voted for him — twice. I miss his civility and quiet effectiveness as a world leader.
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It may seem like retail’s in retreat, but new research from Verizon Oath — “What to Know About Holiday Shoppers on the Go” — shows that, at least for the holiday season, consumers are blending online and offline holiday shopping for maximum benefits.
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USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail. The deadline for its contest for mailers is Feb. 15. Before then, B2C pieces that employ Informed Delivery and noteworthy B2B mail can vie for Next Generation Campaign Award trophies.
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Maybe think twice before you sink a bunch of cash into hiring that hip and trendy influencer. In this episode of "What Were They Thinking?" Melissa shares how Payless pranked a bunch of influencers in order to make a statement about how the value of a product doesn't have to be dictated by a high price point.
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The Clark is a unique institution that functions as both an art museum and a center for research and higher education. This particular mailing not only served as an announcement of the exhibit "Van Gogh and Nature," but also provided mail recipients with the opportunity to become a member.
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