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Tailor Brands by Noah Kalson - 1w ago
How to Create a Blog Logo  

Wednesday, 4th of April 2018

So, you have chosen a niche, set-up your blog and ready to put the final touches on your site before you go live and spread your message to the world.

One of the final touches is designing a blog logo.

Every blog and website needs a logo. Of course, you could use logo text feature on WordPress to add the name of your blog to the header, but that would not be putting your best foot forward.

If you have gone to all the trouble of selecting and setting up a theme for your site, you should adorn it with a cool logo.

But your logo is not just for your blog. You will also use it on your social media channels – Facebook, Twitter, Instagram, etc.

You see a logo is more than words (or an icon), it forms part of your brand. It helps you stand-out and builds recognition.

In this post, we share four tips to help guide you when designing a logo for your blog.

“Be you a Lifestyle, Fashion, Travel or Personal finance blogger the logo you design should resonate with your specific audience”

Think About Your Audience 

Be you a Lifestyle, Fashion, Travel or Personal finance blog the logo you design should resonate with your specific audience.

A logo that uses fat fonts and bright multicolors is probably not appropriate for a blog about depression.

The same is true in reverse.

If you blog about healthy living a logo with a minimalist style and black as the primary color probably won’t appeal to your intended audience.

Choose a Color Scheme that Matches your Blog

The colors you use in your logo should be consistent/complimentary with the color scheme of your blog.

Some bloggers choose a theme first and then create a logo that compliments the overall color scheme. But, you can also use a reverse approach.

Choose a Suitable Font Style

Again, like colors, depending on nature of your blog, the fonts you use should be in-line with the audience.

Big, funky display fonts, would not be suitable for a blog on tax information or accountancy.

Another consideration is clarity. Some fonts such as script types can be hard to read, which is not good. Visitors should be able to read the name of your blog from the logo at a glance.

Check the Resolution

The dimensions of the logo placement area differ from theme to theme. On some, the logo area is small on others it can be quite large.

Your logo design should be clear and crisp when small, and large.

Before settling on a final design test your logo at different dimensions to make sure the resolution looks good.

Creating Your Blog Logo

Now, that you know what to look for in a logo – it’s time to get down to creating it.

If you want to go the DIY route, you can use design tools like Photoshop or online or software-based logo makers.

Adobe Photoshop – Adobe is professional tool used by designers. You can make professional logos, but you will need to pay for the software. Also, there is a bit of learning curve to master the software.

Pic Monkey – Pic Monkey is a cool tool. It’s free to use and offers an online logo maker.  It does not have all the bells and whistles of Photoshop, but you could make a decent logo none the less.

Canva – is another platform with a logo maker option.

And last but not least. We have to recommend our own Tailor Brands Logo Maker, which cuts the hassle out of designing a logo and uses AI to create the perfect logo for your blog.

To Wrap Up 

When designing a logo put some thought into it. Many bloggers view blog logo design as more of an after-thought. But, if you want to make a good impression on visitors to your blog and to come across as professional and credible you should have a well-designed, good looking logo.

Create Your Perfect Blog Logo Today

Take the hassle out of designing a blog logo with TailorBrands logo maker. Simply tell us a few details about your blog and we will take care of the rest. Get an awesome logo design in less than 5 minutes

The post Designing a Blog Logo appeared first on Tailor Brands.

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How To Create Amazing Social Media Campaigns

Wednesday, 4th of April 2018

Planning a social media marketing campaign can be headache-inducing. Choosing the right platforms, messages, and content to fill your planner is a complex process that is sometimes no better than throwing a dart a board. Nevertheless, social media is a must-have if you want to create a strong brand, as it gives you a more direct channel to communicate with your potential consumers.

So, how can you plan a successful social media campaign and avoid the many pitfalls that await? To find the best answers, we looked at some of the brightest voices in the industry and came away with some surprising insights. Here are some tips from the experts on how to plan a great social media campaign!

“Social media platforms give you the opportunity to create awareness and trust, as well as creating a community”

Keep Your Social Media Channels Separate

More in Media’s Dorien Morin-Van Dam (@moreinmedia) recalls the worst social media advice she got: a supposed ‘guru’ encouraged her to link her accounts so everything posted on one would instantly be posted elsewhere. The problem? “It’s bad advice because they are different platforms with different audiences and especially different formats.”

Her advice is simply to find ways to get the same results without mixing up your messages and media. You don’t need to create completely unique campaigns for each platform, but you do need to tailor the message to ensure that each channel is as effective as possible. You can schedule posts and create a weekly planner to keep things in order, but avoid simply copying and pasting posts.

Know What You Want to Say, and Find the Right Platform

In its most basic form, social media is about communicating ideas, and different channels are better suited to some than others. Hootsuite’s Amber Naslund (@AmberCadabra) suggests that the best place to start building your brand is knowing what you want to say. In her words, “you need to have a perspective and be willing to get out there to engage with people and have conversations.”

Your brand’s message is at the core of your company, but getting the word out means knowing the best way to communicate it. Find the most effective platform for it—if you’re a photographer, you’ll be more successful on Instagram than Twitter—and make sure your message and branding are always consistently driving your ideas home.

Make Sure Your Content is Always Fresh and Consistent

Today’s social media campaigns are not just about converting sales, but about creating engagement and luring people in. The best way to accomplish this feat is by making sure the content you’re posting is more than simply promotions and advertisements. According to Top Dog Social Media founder Melonie Dodaro (@MelonieDodaro), you should “go above and beyond on your original content and be consistent with it. When it works, it’s the gift that keeps giving.”

Your content needs to have some value to attract viewers and readers. Find ways to generate content that gives your readers something—a lesson, an idea, a smile—and consistently make new additions that build on that foundation. When your audience trusts you, they’ll be more likely to pay attention to what you have to sell.

The Best Way to Sell Your Products is to Build Awareness

The goal of any marketing campaign is ultimately to drive sales, but that doesn’t mean it needs to be the only strategy and underlying goal. Rand Fishkin (@randfish), founder of SEO firm Moz, sees the real value of social media as building awareness and earning trust.

According to him, “[the] best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” Social media isn’t a catalogue, and people aren’t looking to be cajoled and prodded into buying things when they browse their feeds. Social media platforms give you the opportunity to create awareness and trust, as well as creating a community. While you should look to improve your sales, take a long-term view, and avoid aggressive advertising techniques online.

It’s Okay to Take it Slow Before Diving in the Deep End

No one is a social media expert on day one. Creating a social media strategy takes work, time, and understanding how each platform can best be used for maximum impact. Alyssa Gregory (@AlyssaGregory) of The Small Business Bonfire recommends seeing how others do it before starting yourself.

“Be a lurker in social media before diving in to learn the ropes and create a strategy that will work for your biz” Gregory suggests. Getting started without an understanding of the ecosystem and platforms you’ll be using can harm more than help, as it can lead to wasted efforts, resources, and money. Don’t be afraid to see how the pros do it before implementing the strategies you want for your company.

Despite What Anyone Says, You Definitely Need a Strategy

It may be tempting to simply throw caution to the wind and start posting without a clear strategy in mind. According to Hiral Rana (@iamhiralrana), social media manager at E2M solutions, “social media marketing without setting a goal or a deadline means inviting frustration, disappointment, and failure of an entire campaign.”

The best way to achieve success is to have a clear, measurable goal in mind, and build a clear roadmap to reach it. This doesn’t mean your first strategy must be a winner every time, but it can help you by showing what tactics work and which don’t, as well as help you lay down a foundation for future efforts.

Create Your Social Media Campaign Today!

Your social media strategy is a vital component for your brand’s embrace, and you should always make sure it’s a top priority. Tailor Brands can help you plan, design, and implement your next campaign with easy-to-use tools and analytics intended to measure your success!

The post How To Create Amazing Social Media Campaigns appeared first on Tailor Brands.

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The Power of Facebook Groups

Tuesday, 20th of March 2018

A group can be defined as “a number of people or things that are located close together or are considered or classed together.” Groups exist in many forms, whether it be based on similar characteristics, interests, needs or behavior. The support one receives from a group can make the difference between finding acceptance and success or feeling alone and hopeless. Belonging to a group is empowering and may motivate someone to pursue their dreams with encouragement from others who are either in the same predicament or have already surpassed a similar obstacle.

So, you are probably wondering, what does the psychology of groups have to do with branding?

As you may have heard, Facebook’s algorithm has changed for Business Pages on the Newsfeed by limiting the reach of business posts. This makes engaging with current and future followers increasingly more difficult. Regardless of this update, consumers may feel that Business Pages are too generic and could be considered as just a tactic for driving sales. These consumers don’t feel comfortable sharing their opinions, concerns or questions within the Business Page. Additionally, the structure of a Business Page doesn’t allow followers to post on the Timeline, so all updates are directly from the business itself.  

In an effort to change the conversation on Facebook from just “business to followers” into: “business to followers,” “followers to followers” and “followers to business,” a Business Page is not the most effective platform. This is where the power of a Facebook Group comes into play and how essential this can be for creating meaningful and real connections with followers.

“People crave connections with those who have a shared value or vision

Making It Personal

At its core, groups are created with a certain personal element, whether it be in the name, description or type of followers it attracts. Instead of just acting as “the Business,” this facade is removed in a group and you can interact with consumers as an understanding individual and not as the “serious” company. Page followers are turned into group members and everyone is given an equal voice.

Identify Goals Before Launch

Before taking the plunge and setting up your group, you first need to determine its goal and what you would like members to receive from it. Will it be used to share inspirational images, dreams and hopes? Will the group be more focused on networking and building genuine connections between members? Can members market themselves or will it be strictly based on general ideas and advice?

Creating a strategy for the group can be accomplished by strategically writing your “About” section of the group. This is where you will illustrate the group’s mission, values and the benefit for members to be involved. It is also advised to provide a “freebie,” something valuable for members to download or receive upon joining (such as: an ebook, free scheduler, how-to guide – whatever works for your group!)

Set Up For Success

You can create a social calendar for the group, with posts scheduled a month in advance. This will take a bit of the pressure off while your group is still gearing up and determining its tone, personality and function. As the moderator, you should continually check in on the group (believe me, you will look forward to doing this!) and post additional content depending on the conversation. You can also go through posts by liking, commenting on and further engaging with members.

Instant Feedback

Once the group is in full swing, you can tailor the posts and material more closely to what interests your members. Not sure what type of content your members prefer? Looking for feedback on certain wording or images on your site? What day do members want to see certain types of posts? Create a poll! This is a direct measurement from group members on their preferences, ideas and specific learning styles.

Focus On Group’s Value

Your group will lose traction if members no longer see value in checking updates or posts. Members should believe that they are gaining something from your group and each time they visit, feel more connected and inspired. This can come in the form as relevant blog posts, Facebook Live sessions, interviews, open-ended questions and articles.

Groups help make the world a bit more intertwined, even if the connection is just through a computer screen. People crave connections with those who have a shared value or vision. Meaningful discussions and relevant advice help bond people together and increase their self-confidence, direction and goals. This can be accomplished through a strong Facebook group, where all members’ voices are heard, respected and engaged.

Are You Ready to Grow Your Business?

Join Tailor Brands and gain access to over 15 branding tools which will get your business noticed.

The post The Power of Facebook Groups appeared first on Tailor Brands.

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Productivity Boost: 5 Ways to Work Smarter

Monday, 7th of March 2018

Productivity has become an issue for businesses across the globe. The UK’s levels of productivity at work lag behind similar developed nations like the US, France and Germany. This is still true despite regular predictions that the UK would soon rise out of its productivity slump, which originated in the financial crisis of 2007.

Some managers and bosses might like to assume that poor levels of productivity are simply down to staff not working hard enough. The truth is that the majority of staff do work very hard – you only need to look at rising stress levels to see that employees are overworking themselves, if anything. In fact poor productivity has more to do with lack of investment in training and resources than anything employees are doing.

Nevertheless, many employees are working too hard when they could boost productivity by working smart instead. If you would like a way to boost your productivity, here are five great ways that you can do it.

“Workers are typically more productive when they have more variation in their tasks.

Work to a schedule

One of the first things to note that can make a dramatic difference to productivity is working to a proper schedule. This is most effective in businesses when managers take responsibility and get involved to plan shifts and schedule workloads. Using software that plans shifts allows for much smoother running of businesses – staff know exactly what is expected of them and what they need to be working on, while managers can stay on top of what is being worked on and can even reassign people to priority areas if need be.

It is often helpful to sequester work in blocks of time – this can also mean that one member of staff is expected to do the same task for too long. Workers are typically more productive when they have more variation in their tasks.

Take proper breaks

Far too many people equate ideas like a working lunch or a longer working day with better productivity – but it turns out that this is flawed thinking. Rather than spending all day at your desk trying to force yourself to be productive, it is actually the case that taking a break is good for our productivity.

This means that both employers and employees should be changing their mind-set with regard to breaks. Not only is it important that staff should take a proper lunch break in order to give themselves time away from their work, it is also beneficial for them to take a quick break once per hour.

Limit email time

Distractions are one of the real scourges of the modern work environment. And one distraction that can cost us in terms of productivity are emails. If you work on a computer then it is likely the case that emails will pop up with notifications, making them extremely difficult to ignore. The issue is that they then take you away from what you were working on. This can be problematic.

Instead, it’s a good idea to close your email application or turn off notifications and just check your inbox every hour. Extremely urgent emails are very rare, and given that there will never be more than an hour before you read one, it’s not something that you need to be worried about. And the kind of productivity boost it can provide for you will make a very noticeable difference.

Prioritize the important tasks

One thing that can hold businesses back is that they do not focus closely enough on the tasks that are most important to them. It can be easy for staff to get distracted by tasks that are simply ‘urgent’ rather than genuinely important to the success of the company. This can again be a time where managers need to communicate closely with staff on what’s really important for the overall success of the business. Doing the important tasks as soon as possible will ensure that the things that will help the business succeed are always completed.

Track your time

This might not necessarily be a popular idea, but time tracking can really help a business to improve its productivity. In many cases it can actually help to see how long a task genuinely takes to be accomplished properly – then appropriate time can be assigned to complete the work.

Use Tailor Brands to Boost You Productivity!

With Tailor Brands, you can create a powerful logo and brand that will grow with you as your company expands and evolves. Branding doesn’t have to be time consuming or expensive. Discover our powerful tools and give your company the head start it needs to develop and evolve into an iconic and unforgettable brand!

The post Productivity Boost: 5 Ways to Work Smarter appeared first on Tailor Brands.

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The 5 Steps for Creating a New Brand

Monday, 12th of March 2018

It’s easy to get overwhelmed when creating a new brand. Because it consists of so many moving parts, entrepreneurs can be confused as to where to start, or make decisions without considering how they may affect the bigger picture. Although it may seem like the easiest part of building a company, branding done wrong can do considerable damage to your chances of success.

So, how can you avoid these problems when creating a brand? The branding process flows more easily when you think about it sequentially. Instead of different tasks to accomplish, brands work like pyramids, with the first steps centered on laying a foundation and the latter ones about making it look great. Here are the 5 steps you need to follow to create a unique and memorable brand!

“Know who you are, and focus.

Always remember what your company stands for.

Step 1: Think About Your Company

The first step in branding is also perhaps the most important, as it lays the foundations for all the work that comes after. The process of creating a brand begins long before the first sketch is drawn and involves developing a mission statement and asking the basic questions about your business. Step one is all about establishing your company’s values, deciding on your goals, and eventually formulating a mission statement.

During this initial phase of branding, it’s important to ask tough questions: why are you in business? What are you hoping to accomplish? What need are you meeting? What does your market and competition look like? You don’t need to create a long and complex text, but you need to clearly communicate what you’re about, and why you’re doing what you intend to accomplish. Creating a set of values and a mission to accompany your vision will help you lay the basis for what your branding will say, and how it will say it.

Step 2: Create an Identity

With a solid foundation of knowledge about your company, you can start to think about your identity. This step starts with finding a name. Generally, it’s best to think of names that are relevant to your industry and your mission. While there are certainly companies that have seemingly unrelated names, it can be difficult to build a brand without a clear identity.

You can think of words related to your business and your industry and try to find connections or associations with your values and mission. Name generators, which uses AI and machine learning to create names that are both relevant and unique, are also a possible strategy to consider. The most important component of your name, however, is a strong identity that clearly communicates what you’re about.

Build a Strong Base of Early Adopters

Growing means expanding to new markets and reaching bigger audiences. This is a completely normal process, but it can be difficult if you don’t have a strong following when you attempt to expand. Being scalable starts small and involves having a loyal base of customers who are happy to be brand ambassadors. When you put time into forging strong relationships with your oldest customers, they will reward you many times over whether referrals, introductions, or word of mouth advertising.

When you first release your brand into the world, prioritize creating a community around your products or services. Interact with your customers, reward them for loyalty, and give them the encouragement to tell their friends how amazing you are. This will help once you grow organically and mean that no matter how long it takes to expand, your community will help you through any of the rough patches you invariably will encounter.

Step 3: Build Your Visuals

Now that you have built an identity, it’s time to share it with the world. Your logo is a crucial part of your branding because it gives your audience a visual cue that connects them to your mission and informs the rest of your brand’s design. Your logo is your company’s calling card, drawing your audience in while providing an easy mental association with your business.

Take advantage of the tools at your disposal. If you have a large budget, hiring a graphic designer or marketing team may be in order, but that’s not always the reality for most startups. If you’re seeking an easy way to design a powerful logo that truly represents you, there are tools like Tailor Brands’ own logo maker that deliver outstanding results and unique logos with minimal effort at an affordable rate. Keep in mind that much like your name, your logo should represent who you are and give users a clear picture of what you stand for.

Step 4: Create Your Visual Language

Your logo is integral to create a strong visual identity, but it’s only the first step for this new element of your branding process. Now, you must start thinking of how your brand is going to speak to your community visually. Unlike your written and spoken materials, your branding will appear on nearly everything your company is associated with, from packaging to posters to online interactions. As a result, it’s vital to put considerable thought into developing a consistent and cohesive visual language to speak to your consumers.

Think about all the aspects of your logo and how they’ll translate across different platforms. The most critical tool you can generate at this stage is your brand book. This guide gives you clear instructions on how, when, and why to include your branding materials in different settings. More importantly, it guarantees your brand will always be represented the same way, adding consistency and stability to your marketing efforts.

Step 5: Find the Best Channel to Spread the Word

With your brand’s assets completely built, it’s time to start thinking about how you’re going to tell the world about it. This step is all about considering your audience, and where they gather to share their ideas. Before you start blasting out ads, posts, and publicity, the best thing you can do is step back and contemplate where your resources may be best allocated.

If your community congregates on social media platforms like Facebook and Instagram, you should tailor your strategies to feature more social posts and ads, as opposed to looking for placement on pricy websites or online publications. Finding the right channel to reach your audience pays off, as it lets you build a brand and expand your community in an organic and affordable way. More importantly, it shows your audience you’ve spent time contemplating their needs.

Create an Unforgettable Brand Now!

With Tailor Brands, you can create a powerful logo and brand that will grow with you as your company expands and evolves. Discover our powerful tools and give your company the head start it needs to develop and evolve into an iconic and unforgettable brand!

The post The 5 Steps for Creating a New Brand appeared first on Tailor Brands.

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 How to Make an Amazing Business Presentation

Monday, 5h of March 2018

It is a fact of life for most small business owners that at some point in time, they’ll have to deliver a presentation. It may be to investors, clients, vendors, or simply your team, but regardless of the audience, you need to make sure you’re ready to wow whoever is sitting in front of you. After all, a great first impression is a major step towards successfully delivering a message.

Even so, making a business presentation isn’t always the easiest task. It may be tempting to think you can just add some text to a PowerPoint presentation and be done with it, but that would be doing yourself a huge disservice. Business presentations should show the world how well-prepared, organized, and amazing you and your company are. To make sure you impress your next audience, follow these simple steps to create an amazing presentation!

“Know who you are, and focus,

Always remember what your company stands for.

Make Your Presentation Tell a Story

Before you start worrying about how to make it look amazing, your presentation needs to sound great. For many people, making a presentation is just a matter of finding the information needed and putting it on a slide. This may be fine for some, but it also means that listeners may find themselves dozing off or confused about what’s being presented. The first step in making a presentation great is thinking about its flow; what’s the story you’re telling?

This doesn’t mean you should turn your business into a work of fiction, but that you must think about how all the information you’re presenting flows the best. Consider what your goal is and what your presentation aims to achieve. By thinking of your destination, it’s easier to start thinking of the best path to arrive there. Before putting words on slides, consider the structure, flow, and overall theme of your presentation. This way, you’ll keep your audience interested, and you’ll more easily remember and deliver a great presentation!

Begin by crafting a mission statement that can stand the test of time. Remember, no matter what size your company is, your mission will always remain the same. Therefore, if your values are well-defined, and your mission is clear, growing your brand becomes significantly easier when attempting to scale.

Embrace Your Inner Minimalist

At its core, a presentation should be about what you’re saying and how it matters to the people to whom you’re speaking. What it shouldn’t be about, by any means, is the slides behind you. When you’re delivering a presentation, it’s important that your audience is always focused on you and having too much going on in a slide will detract from that aspect.

Instead, go minimalistic. Forget about writing full sentences and paragraphs into a slide. Don’t even worry about writing full phrases. Slides should only serve to reinforce what you’re saying, and to give your audience a quick way to keep up with your presentation. Keep slides down to 3 bullet points, and if you can, replace your text with visuals. Audiences have been shown to react well to visual cues, and a bold graph or illustration is a great attention-getter. Being too text heavy can result in the audience reading directly off the slides instead of paying attention to what you’re saying.

Be Bold With Your Style Choices

When you’re presenting something, you want your audience to be engaged completely with what you’re saying. If your presentation is just a blank slide with some text, you’re going to see a lot of glazed-over eyes and people looking at their phones. The best cure for distraction? A bold style. Don’t be afraid to think outside the norm when you’re making your presentation, but make sure you find a balance between bold and clutter.

Consider using techniques like bold, flat colors and contrasting between backgrounds and fonts. Times New Roman is good, but finding an easy-to-read font that’s also fun, like Helvetica, is even better. Moreover, forget about traditional slide layouts. Have big words in one slide, and images with smaller text in the next. Don’t be afraid to keep things varied and interesting, and you’re sure to keep your audience’s eyes trained upon you and thoroughly engaged.

Make Sure Your Brand Shines Through

You’ve put in hours making sure your logo design is amazing and your brand captures your business’ essence. Now is the time to let it shine. Being bold and choosing great colors can also mean having fun with your brand’s color palette and finding creative ways to integrate it into your presentation. Don’t be afraid to include items like your logo on a slide, or even all of them.

If your presentation is a tool to inform people about your company, then your brand is a vital part of that messaging. Think about how your presentation will represent your company’s values. Are you fun and laid back? Your presentation’s design should be bold and unorthodox. If your company is focused on putting forth a professional image, your brand will help transmit that characteristics. You don’t need to make it too overt, but everything you do should always be on message, and incorporating your brand is the easiest way to accomplish this feat.

Know Your Stuff Before You Talk

In the end, a presentation isn’t for you, but for the audience sitting in front of you. When you’re presenting, it’s important that you’re always speaking to your audience, and not looking away from them to see what’s behind you. The best way to do this is to know your stuff. It can be distracting to your listeners if you’re constantly turning around to see the slides being presented or looking down at notes you furiously scribbled before walking in the room. By focusing on building bullet points instead of complete sentences, it will help the language feel naturally instead of confined and forced, giving it more of a conversational feel instead of sounding like a lecture.

Take time before your presentation to understand what you’re presenting, and to figure out the best possible way to deliver it. Practice your presentation in front of the mirror, your spouse, or even your dog, but make sure that you can recite it back and forth, and you feel confident about it. When you’re standing in front of your audience, confidence will give you credibility, and make your presentation more impactful.

Want to Create a Beautiful Presentation in Minutes?!

Designing and delivering a great presentation doesn’t have to be an impossible feat. Tailor Brand’s excellent branding suite gives you the tools and ready-made templates to deliver amazing presentations that will wow your audience and reinforce your company’s values!

The post How to Make an Amazing Business Presentation appeared first on Tailor Brands.

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The Tailor Brands Friend Referral Program

Thursday, 1st of March 2018

Tailor Brands is growing fast and with so much happening that it’s sometimes difficult to keep track of everything. Our success is much thanks to our dedicated users and we want to take a moment to give something back. So today, we are happy to introduce our referral program!

Better with friends

The referral program is our way to reward our enthusiast users! By recommending Tailor Brands to your friends, all of you can earn money as credit within your Tailor Brands accounts. For every new signup you invite, they will receive 10% off their purchase, for any plan. In return, as a token of our appreciation, you will earn $10 of credit in your own account! All the new user needs to do for you to qualify, is to make the minimum one-time payment and join one of our plans. 

“Share the Love and Earn

Money at The Same Time..

On the Referral Program page, you can see when someone has signed up thanks to your invites. Keep track of your earned credit from your recommendations. The more you share the more you can earn!

Check out the Referral program to find your unique link in the control panel and share the love, your friends will thank you.

Are You Ready to Grow Your Business?

Join Tailor Brands and gain access to over 15 branding tools which will get your business noticed.

The post Tailor Brands Referral Program appeared first on Tailor Brands.

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How to Build A Scalable Brand and Watch it Grow

Monday, 26h of February 2018

Creating a brand is an essential and time-intensive aspect of any company’s evolution. Designing the perfect logo, choosing the right colors, and setting your business’ values in stone is a vital part of delivering the best possible first impression to the world. However, many times, we start designing and planning thinking only of the now, and not considering where a company may be in the future.

While this isn’t necessarily the end of the world, it is a problem that companies face when they stop being small and start contemplating growth and expansion. The issue is that sometimes what works for a company of 3 or 4 people doesn’t translate well to a staff of 30 or 40. As businesses develop, they need their brands to scale with them, and this is easier said than done. However, it doesn’t have to be an impossible feat. These easy to follow tips can help you build a scalable brand that will grow with you and become a vital element of your business!

“Know who you are, and focus,

Always remember what your company stands for.

Growth Starts With a Strong Foundation

A major issue many non-scalable brands have is that they’re built on a weak foundation. When creating your brand, the very first step towards ensuring it will grow with you is to create a base that will remain steady even as the details around it evolve. This begins with your company’s core values and mission. Before putting pencil to paper, you need to consider what your company stands for, and how these values will shape your brand and its messaging.

Begin by crafting a mission statement that can stand the test of time. Remember, no matter what size your company is, your mission will always remain the same. Therefore, if your values are well-defined, and your mission is clear, growing your brand becomes significantly easier when attempting to scale.

Don’t Be Afraid to Be Yourself

When you start growing, your audience also grows, and suddenly you’ll start getting some negative reviews to go along with the glowing ones your early adopters have left you with. One of the biggest reasons brands become harder to scale is that companies become more fearful of the possibility of failure. This fear leads companies to quickly rebrand or attempt to shift their strategy to get only aspire towards receiving positive feedback.

The problem is that no matter how hard you try, it’s not possible to be everything for everyone, and not everyone will love what you do all the time. Scalable brands know what they stand for and who they are and will remain steady even if some people disapprove. This doesn’t mean you should stick to something that isn’t working, but you should not be quick to dismiss your brand just because a few people were unimpressed by your efforts.

Build a Strong Base of Early Adopters

Growing means expanding to new markets and reaching bigger audiences. This is a completely normal process, but it can be difficult if you don’t have a strong following when you attempt to expand. Being scalable starts small and involves having a loyal base of customers who are happy to be brand ambassadors. When you put time into forging strong relationships with your oldest customers, they will reward you many times over whether referrals, introductions, or word of mouth advertising.

When you first release your brand into the world, prioritize creating a community around your products or services. Interact with your customers, reward them for loyalty, and give them the encouragement to tell their friends how amazing you are. This will help once you grow organically and mean that no matter how long it takes to expand, your community will help you through any of the rough patches you invariably will encounter.

Have Great Visuals

No matter how hard you try, your brand will slowly evolve over time. However, starting from a great logo means that you can fine-tune your branding instead of hitting the reset button every few years. The best brands are those that create a timeless visual presence and consistently tweak it to match the times and mirror their growth.

McDonald’s has left their golden arches largely unchanged for decades, as has Nike with their iconic swoosh, even as trends change. The reason is simple: If you constantly change your logo, your brand’s recognition is watered down, and people are more likely to forget you. Start off right and design a logo that can withstand the test of time.

Keep Your Marketing Focused

Growth is generally accompanied by a substantially bigger marketing budget. As your brand starts to expand, it’s tempting to try as many strategies as possible to see what sticks instead of focusing all energy in just one channel. This scattershot approach can work sometimes, but most of the time will result in wasted efforts and resources. Moreover, it could even harm your brand’s value.

When you create a brand, it’s important to also consider your marketing strategies. Think of how your efforts will grow with you and find marketing strategies that are easy to scale. Channels such as video, social media, and even popular community outlets give you the ability to keep using them no matter your size. Moreover, they allow you to create a solid persona that your brand loyalists will come to recognize and embrace.

Create an Unforgettable Brand Now!

With Tailor Brands, you can create a powerful logo and brand that will grow with you as your company expands and evolves. Discover our powerful tools and give your company the head start it needs to develop and evolve into an iconic and unforgettable brand!

The post How to Build A Scalable Brand and Watch it Grow appeared first on Tailor Brands.

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Create Your Brand Constellation and Watch Your Business Skyrocket

Monday, 19th of February 2018

A company’s brand can seem at times like an unconnected collection of visuals, ideas, vague statements, and marketing strategies. However, when you take the time to plan your branding and focus on creating a cohesive brand strategy, all those components turn into a clearer picture a system of constellations that covers all the major aspects of your brand.

These interconnected systems make up the core of your brand and can help you understand how each part of your identity relates to the others. Moreover, these brand constellations give you a visual way to represent the hierarchy of your branding elements, and how you can better plan them. By taking the time and creating your own constellation, you’ll become an expert in your own brand, and reach new heights. Follow these easy steps to build your own brand identity system!

From Visually.

Start at the Sun—Your Company’s Mission

Before you begin contemplating logos and colors, you need to command a firm grasp of your company and its objectives. Your products and business model are a part of what you do, but the first step is defining your mission. A company’s mission defines what it does, why its done, and what the company believes in. It doesn’t have to be a full page, or even several paragraphs, but it does need to clearly convey your company’s philosophy.

The important thing when creating a mission statement is understanding that you’re not trying to sell anything yet. Create a mission statement that can guide your company through the initial phases and later inform how you think of your brand.

Construct Your First Constellation—The Logo

The first stop on your journey to creating a brand system is to design a logo. Your logo is closest to your mission statement because it will inform the rest of your branding, but it requires a strong foundation. With your mission in hand, you can start to visualize what your company’s values, philosophies, and goals look like.

Your logo has three major components: the symbol or image you choose to represent your company, your company name or initials, and a tagline if you’re including one in your design. These three items form the core of your branding strategy along with the next stop on your journey.

A Galaxy of Ideas—Your Visual Identity

A logo or brand mark is the first step in crafting your brand’s appearance, but it needs a little more to become a fully realized concept. This is where your visual identity comes in, giving a logo the life and colors you will then use to spread your brand and company image. A company’s visual identity is made up of a few key pieces. The first is the color palette, which is vital as it can give consumers visual cues about your company’s goals, beliefs, and the tone you’re trying to set.

Next are images, which include your logo, as well as other visuals that clearly identify your company. Visual identities also include things such as textures and materials, which are less often considered but equally vital. If you sell a physical product, this will affect your company’s packaging, presentation, and even the design of your offices.

When Words Meet Visuals—Your Typography

Some people believe branding ends once they’ve created a great logo and awesome visuals. This isn’t necessarily wrong, but it discounts many other important considerations to make when creating a cohesive brand. Typography is just as visual as colors and images but can express things more clearly than either of them. Moreover, it helps create a mood and set a tone by connecting to viewers’ subconscious associations.

Furthermore, fonts have power. A font with slick lines and sharp edges tells people the company they’re looking at is advanced and futuristic. Cursive and flowy fonts convey a sense of home, friendliness, and whimsy. Regardless of which typography you select, it will complement the visual aspects of your brand, and enhance them.

A Quick Stop at the Physical Belt—Creating Your Brand Materials

With your visuals in place, it’s time to make a quick stop to develop your company’s business and branding materials. While you may feel they’re unnecessary, part of creating a lasting brand is making sure the whole world sees your logo and visuals in as many places as possible.

This includes your business materials—letterheads, business cards, presentations—your company’s uniforms (if you use them), your product packaging, and other signage. These branded materials will help your brand spread and build familiarity with consumers, helping you connect with them more directly.

Lift Off—Creating a Strategy

With all your materials in place, it’s time to think of the big picture. Your branding system exists to help you better coordinate your strategy and can make it easier to get started. With visuals in place, creating new campaigns on social media, different industry websites, and popular events is significantly easier. In addition, your brand can help you appeal to your target audience thanks to its close connection with your mission.

Most importantly, you shouldn’t consider your brand strategy as an isolated matter. When creating your constellations, you should always keep in mind how each piece of the puzzle will help you reach your goals alongside how it will attract the right consumers and position you in the market.

By taking a more holistic and comprehensive view of your marketing, you can avoid many of the pitfalls that ensnare failed brands. Considering every element of your brand as a separate piece can lead to uneven marketing, mixed messages, and lost sales. Tailor Brands can guide you along this journey by helping you create a cohesive strategy, from designing a logo to building your brand’s presence online!  

Ready to SkyRocket Your Business?!

Tailor Brands will walk you through the branding process, starting with an easy logo making tool followed by our exclusive toolkit which is all you need to craft a powerful brand image. Get started now and design your company’s branding to deliver the maximum impact!

The post Create Your Brand Constellation and Watch Your Business Skyrocket appeared first on Tailor Brands.

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How to Create a Sustainable Social Media Calendar

Monday, 12th of February 2018

Social media is at the center of most companies’ branding efforts these days. The popularity of platforms such as Facebook, Twitter, and Instagram means that broadcasting a message on any of them has the potential to reach millions of people in seconds. However, connecting with every user is far from given, and single messages are simply not enough to build the kind of success companies seek online.

Instead, your social media strategy should be carefully planned well in advance. If you need to constantly post every day, and sometimes several times a day, improvising can quickly become unsustainable. Even worse, it can make your efforts look sloppy and disorganized. Instead, you should do everything you can to create a social media calendar that gives you excellent exposure, and allows you to build a loyal audience who are more likely to listen and share what you’re sharing with them. Here are some of the best strategies to create a social media calendar you can sustain!

“Social media is a wonderful tool for engaging with

potential customers and reaching new audiences

Find the Right Balance, and Maintain It

One of the biggest secrets successful social media marketers know is that it’s nearly impossible to keep an original social media calendar with one kind of post. To keep things fresh and constantly engaging, the best strategy is to shoot for a combination of posts. The first is content you create for your website or other branding efforts—blog posts, articles, new announcements, and so forth. These are a great way to get the word out about your company and its efforts.

The second is curated content, interesting articles and other materials you’ve found online by companies in your field or on topics that are related to your industry. This is an excellent solution to show the world how well you know your business. The last is purely promotional content, letting your consumers know about new products, promotions, and the like.

There’s no set standard for how to balance things out, but rather an organic equilibrium that works best to keep your followers engaged. A fairly common breakdown is what many refer to as the ‘golden ratio’. This tactic calls for using 30% owned content, 60% curated, and 10% promotional. In the end, find what works for you and commit to providing the best possible content on your social media channels.

Keep Your Posting Consistent

A major challenge social media managers encounter when branding is consistency. Social media is a wonderful tool for engaging with potential customers and reaching new audiences, but a spotty presence online can induce some unwanted side effects. One of the biggest advantages social media offers is a direct line of communication and instant presence of mind. However, it also provides a near endless stream of new images, articles, and photos. It can be easy to get lost in the mess of new posts and forgotten by your consumers.

Instead, make sure that whenever you post it is consistent, and constant enough to let your audience remember you and seek you out. Make use of existing trends such as ‘throw-back Thursday’ or similar memes, and create a persona that is approachable and always a simple click away. Consistency builds familiarity, and consumers are more likely to buy from you if they know who you are.

Plan At Least a Month Ahead

In a case of more being better, knowing what you’re going to be posting on social media is the first step at successfully managing your branding strategy online. When you’re starting out, posting once or twice a week is easy. You can simply improvise something witty and be done. Moreover, you have time to think about what you can post in advance. Once you move to three, four, or more posts a week, improvising leads to wasted time you could allocate to other essential business activities.

Therefore, it’s vital to minimize the time you spend thinking of social media posts. Most importantly, since the majority of the content uploaded to social media will not be time-sensitive, you can have it prepared well in advance, from social posts to blog articles to promote. Having a weekly planner will assist with time management, help you plan better, and single out important dates such as holidays or other occasions where you can distribute special posts and seasonal content.

Automate the Boring Stuff

Most crucially, your social media strategy should not take over your life. A big lesson every company learns is that it can either have someone dedicated to social media, or it must find a way to reduce the work it takes to keep a constant presence. Luckily, there are several platforms and applications that make keeping a social media plan set in advance an easy proposition. Tweetdeck, for example, lets you manage several handles, and create scheduled posts well in advanced. Tailor Brands’ own social media calendar also lets you automatically create and post images and promotional content to Facebook. A brand can express itself so powerfully with a logo because it has taken the time to create a coherent branding voice, message, and mission. When everyone on a team clearly understands what the company is about, you can better express it through your branding and marketing materials. 

Finding ways to keep the flow consistent without doing all the hard work will help improve efficiency and give you a great presence without sacrificing other areas of your business.

Ready to create your very own social media calendar?

It may seem inconvenient, but planning social media ahead of time both saves time and money. Take the time to prepare to give your brand the best possible exposure online. Tailor Brands’ extensive suite of branding tools and social media services empower you with the ability to craft a full strategy that is designed to succeed.

The post How to Create a Sustainable Social Media Calendar appeared first on Tailor Brands.

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