Our thoughts on logo design, small business, marketing, and especially good branding, for entrepreneurs, designers, and anyone with an idea. Tailor Brands provides quick and easy logo design and branding.
37 Branding Statistics You Need to Know This Year
We always talk about how important branding is for growing your business, and it never hurts to repeat ourselves.
Regardless of your industry, having a strong brand is a crucial part of establishing yourself in the market. Good branding helps you separate yourself from competitors, form positive relationships with your audience, and turn that audience into loyal customers.
However, we know that it can be difficult to understand the what’s, how’s, and why’s of good branding, and sometimes it’s more helpful to sit back and let the numbers do the talking instead of us!
So, check out these 37 branding statistics, separated by branding category, that you need to know in order to create your brand and take it to the next level.
Statistics on Making First Impressions
You have 7 seconds to make a first impression, so your brand needs to be well-designed from the get-go, with a clear message.
It takes between 5-7 impressions to even start creating brand awareness. Consistency is everything. When creating content for your brand’s social media channels, make sure it repeatedly emphasizes your brand message.
13% of consumers would pay up to 50% more for your products or services if they had the impression that your business makes a positive world impact. In other words, first impressions pay off!
73% of consumers say they love a brand because of helpful customer service. Branding is about cultivating a positive perception around your company, and having friendly customer service is a big part of forming a positive impression.
It takes 90 seconds of initial viewing before people make a subconscious judgment about a product, so it’s important to nail your colors down before you begin product branding.
Brand Personality Statistics
6. A study of consumer behavior showed that 94% of customers are likely to be loyal to a brand that offers complete transparency. To foster positive relationships with your customers as a brand, honesty really is the best policy.
7. 31% of consumers believe that trustworthiness is the most important aspect of a brand, while 4 in 10 Americans have boycotted a brand they associate with irresponsible behavior in the past year.
8. 86% of shoppers prefer an authentic and honest brand personality on social media. Your audience is going to take to social media to learn about you, so make sure your (authentic) personality is just as prominent there.
9. Over 60% of consumers say they would boycott a brand that politically offends them. Unless politics are an important part of your brand message, you may want to consider steering clear of them altogether.
10. 89% of shoppers stay loyal to brands that share their values. Are you emphasizing your core values? Good! Now find the audience whose core values align with yours – they’ll become repeat customers.
11. 65% of people surveyed have felt an emotional connection with a brand. Good branding elicits emotional responses from your audience, which is what helps you form connections with them in the first place.
12. 43% of customers spend more money on brands they are loyal to. In other words, branding doesn’t just affect reputation; it also can positively impact sales.
Small Business Branding Statistics
13. 82% of people are more likely to trust a company whose high-ranking executives actively use social media. For you, this means mentioning your company on your personal social media accounts – in a positive light, of course.
14. Almost ¾ of small businesses invest in social media marketing as part of their brand strategy. With low costs and wide reach, what could be more efficient than marketing across Instagram, Facebook, Twitter and Pinterest? And, from the same study, they found that….
15. 34% of small businesses invest in video marketing. If you haven’t already, you should join this statistic; video marketing is one of the most effective ways to reach an audience.
16. 90% of users expect to have a similar brand experience across all platforms/channels. And yet….
17. Fewer than 10% of B2B companies say their branding is very consistent, which means you have ample opportunity to create a strong brand through your own consistent efforts.
18. Businesses with weak company branding pay 10% higher salaries. It pays to invest time and money into your branding from the beginning.
19. Having a great brand can bring down hiring and training expenses by as much as 50%. If people resonate with your brand, it won’t take much convincing to have them come work for you.
20. 77% of consumers purchase items based on their brand name rather than the name of the object itself. See iPads, Kleenex, and Scotch Tape for reference.
21. 82% of investors believe name recognition is an important factor in helping them decide where to invest. The strength of your brand can make or break that Series B round.
Brand Identity Statistics
22. Color improves brand recognition by up to 80%, meaning that customers are 80% more likely to identify you if you consistently use the same color on your branding material.
23. 33% of the world’s top 100 brands have logos that include the color blue. Think Twitter, Facebook, and Visa for reference.
24. 80% of consumers think color is a big part of brand recognition, which means you should too.
25. It takes 10 seconds for people to form an opinion about your logo, so it’s important to create a design that’s effective before you even start branding.
26. Brand favorability can increase by 46% when music is added. In fact, companies like Visa have already started to incorporate “sonic branding” into their brand strategy.
27. If you consistently present your brand regardless of the platform, it can increase revenue by up to 23%. This means you’ll want your brand colors, fonts, and logo to look the same on every platform, both on and offline.
28. And, businesses that brand consistently are 3.5 times more likely to get strong brand visibility than inconsistent brands. When people are more aware of your brand and have a positive impression of it, they’re more likely to purchase from you.
Content Creation Statistics
29. A HubSpot survey found that 54% of consumers want to see more video content from brands they support. Video content is known to be one of the most engaging types of content out there, both for social media and blog platforms.
30. 82% of consumers feel more positive about a business after reading customized content. For your brand, positive impressions are the difference between long-term customers and an audience that looks elsewhere to get what they need. Also –
31. 61% of people are more likely to buy from companies that deliver unique content. Custom content isn’t just a “nice-to-have”; it’s also a tool through which to grow sales.
32. Brands with blogs generate 67% more leads than companies without a blog. With a little bit of SEO magic, your content will come up on Google for search queries related to your field and will help to establish you as an expert in your industry.
33. 64% of consumers purchase a product after watching a branded video on social networks. People prefer watching videos to reading about a product. If you’re new to the world of video content creation, start by creating Instagram stories, and make sure to include your logo in the video.
34. 53% of businesses use content marketing in their branding strategy. When your customers can come to rely on you as a valuable source of information, their level of engagement with your brand will skyrocket.
35. Just 48% of employees believe their leadership team, corporate communications, HR and marketing departments all speak about their brand with a unique voice. Although a common mistake, don’t let it become yours; outline the criteria of your brand voice in detail, and make sure each employee abides by it when creating content.
36. 80% of readers believe authentic content is the main factor that will drive them to follow or engage with a brand. Don’t just create content for the sake of it; aim to write quality, informative and engaging posts across the board.
37. 70% of consumers feel closer to a company as a result of content marketing. At the end of the day, this is the effect you want your brand to have – to form close, long-lasting relationships with your customers.
Over to You
The main takeaways of these statistics? Define your business’s values, create a strong brand identity, stay authentic, and make sure to brand consistently.
Consumers are looking to form strong connections with the brands they purchase from, and the best way to foster those connections is by aligning your brand identity across the board.
Not sure how to go about creating your brand? Start building your brand with Tailor Brands now!
Build Your Brand
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13 Small Business Podcasts You Need in Your Life
Anyone with a long commute or frequent errands to run knows about the life-changing properties of podcasts.
They keep you company while you do the dishes; they change a boring drive into quality time with your headphones. And, as a small business owner (or as someone trying to start your business), where every second of your day counts, podcasts are a great way to turn idle time into a learning opportunity.
So—we wanted to share some of our favorites with you! Some of them, like Marketing School and The $100 MBA Show, give practical, actionable advice for marketing your brand and growing your business. Others, like Support is Sexy and As Told By Nomads, have empowered and inspired us with stories about breaking boundaries and achieving success.
These podcasts will give you heaps of knowledge, bursts of optimism, and profound revelations about your business and yourself. We’ve found them all to be deeply enlightening along our business journey, and we think you’ll find them useful, too.
1. Entrepreneur on Fire, John Lee Dumas
Entrepreneur on Fire discusses original topics with unique perspectives from small business owners, startup founders, and solopreneurs. Information about the business journey in nearly every type of industry can be found here.
Examples of topics include “How Musicians and Artists Can Create Sustainable Careers Using Digital Marketing” and “Overcoming the ‘Beast’ of Depression as an Entrepreneurial Leader.”
2. The Art of Hustle, Anthem Salgado
Salgado’s podcast targets business owners looking to grow themselves professionally and develop their business. He addresses topics like how to close more sales, how to prevent your business from running into the ground, and how to get higher-paying clients. Overall, the podcast helps entrepreneurs streamline their business and scale their company.
3. School of Greatness, Lewis Howes
This podcast tells stories of greatness—stories from top business leaders, celebrities, and athletes that inspire listeners and help them achieve greatness for themselves.
How do you overcome loss and stay optimistic and forward-thinking? How do you unleash your untapped potential? How do you write a best-selling book? Lewis Howes’s interviews unearth insightful answers to these questions that will help you grow as a business leader.
4. Support is Sexy, Elayne Fluker
Female business owners and entrepreneurs of diverse backgrounds face their own set of unique challenges. Elayne Fluker’s podcast, which features powerful women around the world, is inspiring and uplifting for those of us who don’t fit the usual CEO archetype.
Fluker is a great storyteller, full of insights, advice, and resources to help empower women in their careers.
5. Marketing School, Neil Patel and Eric Siu
In Marketing School, Neil Patel and Eric Siu bring you digital marketing lessons with a focus on actionable advice. Their topics range from “Essential SEO To-Do List for Brand New Sites” to “How Spotify’s New Dashboard Can Help Podcasters.”
The podcast is useful for small business owners looking to learn more about SEO, content marketing, and other digital marketing techniques.
6. The $100 MBA Show, Omar Zenhom
Omar Zenhom’s $100 MBA Show is practical and to the point, focusing on quick, actionable tips rather than long discussions. Entrepreneurs who are short on time but hungry for advice will find Zenhom’s concise insights accessible, useful, and easy to implement in their own businesses.
7. Indie Hackers, Courtland Allen
Courtland Allen centers this podcast on what he calls “raw conversations,” or unscripted dialogues with the founders of successful online businesses. His interviews reveal the strategies these founders have used to market and grow their business, providing listeners with valuable insights and actionable advice.
8. Youpreneur, Chris Ducker
In Youpreneur, entrepreneur and marketing expert Chris Ducker focuses on what it means to build a brand. He provides helpful tips on the entire business process, beginning with developing a personal brand all the way through launching your product and establishing yourself as an industry leader.
His most interesting take? That great leaders have no rules!
9. Marketing Over Coffee, Christopher Penn and John Wall
Christopher and John’s weekly podcast discusses business and marketing in a casual, conversational way.
The podcast covers the full range of digital marketing techniques, including social media marketing, email marketing, A/B testing, and more. Its information is densely packed but easy for users to consume—perfect for both experienced and first-time entrepreneurs.
10. StartUp, Alex Blumberg and Lisa Chow
StartUp is a documentary series that takes a close look at the realities of launching a startup. Alex and Lisa are great storytellers who reveal a host of unconventional tales—from starting a church to launching companies inside a bus.
The podcast’s deep examination of entrepreneurial life and the characters within it make for compelling stories and profound food for thought.
11. As Told By Nomads, Tayo Rockson
Rockson’s As Told By Nomads features stories about multicultural business leaders involved in culture, travel, and global affairs.
He touches on issues like overcoming cultural divides within the workplace and bringing personality and authenticity to your brand. His stories help business leaders find a path to diversity and inclusion within the workplace and free themselves from both personal and social setbacks along their path toward success.
12. Online Marketing Made Easy, Amy Porterfield
Amy Porterfield is an online marketing strategist who shares step-by-step advice with small business owners and entrepreneurs. Her podcast makes marketing easy and approachable, even for those who are new to the digital marketing world.
It’s a useful resource for figuring out how to create and market webinars, generate effective Facebook ads, and so much more.
13. Internet Business Mastery, Jeremy Frandsen and Jason Van Orden
Jason and Jeremy teach listeners how to make money online while freeing themselves from the 9-5. They talk about what it means to grow and streamline a personal online business and how to gain financial freedom as a result.
The podcast is a helpful resource for solopreneurs, digital nomads, and others pursuing their own independent digital careers.
Over to You
When grappling with how to start a small business, any piece of advice can help – but some more than others. Whether you want to learn actionable business tips to implement right away or savor deep insights about personal success and entrepreneurial growth, these 13 podcasts have you covered.
Ready to get inspired on your morning commute? Let’s hit that “play” button!
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The Benefits of Aligning Your Personal and Business Branding
By Petra Smith
Having a great personal presence online is just as important as having a high-quality brand for your business, and as you are the key representative of your business, it’s essential that the two are aligned.
When it comes to marketing your business, it’s all about the communication associated with your business. The principles are similar to any personal communication: You will be judged on your appearance and actions.
Just like with face-to-face communication, you can’t make people like you; however, you can present yourself at your best and let them decide if they want to work with you.
Your marketing communication is directly linked to how your audience sees you, and it has the ability to inform opinions about your business—both positive and negative—even before you directly engage with your clients.
With online marketing channels, the volume of users you can reach is really high, but because of the size of your audience and the competition, both your personal and corporate brands need to stand out to be noticed.
Effective Online Marketing
The key aspects of online marketing are your website, social media profiles and content you create and share, and the principles are exactly the same as having a physical shop to attract and sell to new customers.
Imagine your online business presence as a cake shop: Your website represents your store; social media is your window; and content represents all your cakes on display, to show your customers what you can do. To maximize your success, you need all 3 to work together.
People won’t come in to your shop without liking your window display, and they won’t know how good you are without having a look at the cakes that you produced. They won’t necessarily want to buy the cake you already made, but it gives them the confidence that you’re good at what you do and will come to you when they need or want one.
And most importantly, you are the face of that shop—the person they associate with the shop, the quality of the products and services, and the overall customer experience.
In other words, aligning your personal and brand identity can create a competitive advantage for your business and provide extra exposure, as well as build new client relationships. Here are a few benefits to consider:
1. A brand with personality
Being yourself and showing a real human face is what differentiates a business. There are lots of businesses out there, but their unique story and the people behind them are what make them stand out.
Keeping your online presence in line with your business brand brings you closer to your clients and helps to build trust with your target audience.
Give your business a human face by sharing your personal stories and regularly connecting with people. People buy from people, and they want to buy and work with people they like. Associating a familiar face with the business is an effective way to create and build long-term relationships.
2. Consistent look and feel
Having a clear, presentable photo across all your online profiles can help to build a consistent personal brand. Using your logo and a cover photo that represents you and your business gives your visitors a better feel for your brand, and helps you differentiate yourself and the business.
When you focus on brand imagery that makes your brand easily recognizable and relevant to you on a personal and professional level, you are consistently remind your target audience about your business and creating connections with potential and existing customers.
3. Improved search visibility
The first thing people see when searching for a person on social media is their tagline. This could be your role’s description, a short bio or a business description.
As taglines are so visible, they give you the opportunity to highlight your business’s news and achievements. It’s important to keep it as accurate as possible, with keywords you want people to use to find you and with a link to your website, so you are driving website traffic and improving SEO by linking your site to social media.
Implementing a strategy that will make your site easily searchable with all the relevant words your visitors would be searching for will give your website extra exposure while building your own brand.
4. Real results
Talking about your achievements and showing results is a powerful marketing tool. Telling people about your success, asking for recommendations and testimonials are a compelling way to highlight how great your business is and how good you are at what you do.
In addition, sharing real life stories is an effective way to present your style and quality of work and will also help to educate others. If you prove that you can do the job and you can do it well, it will help to build trust with potential and existing customers and create more new business opportunities.
5. Regular communication
To keep your audience interested and engaged, it’s important to communicate with them on regular basis—not just on a formal level, but also a personal level. People would want to hear from you personally as well as about your business, so balancing both can bring you double the benefits.
Be active, and share relevant updates and content that your audience can relate to and learn from. Interact with others online, join discussions, and be present at the right places to build up a credible brand and online presence; after all, social media is all about interaction and engagement—not self-promotion.
About the author
Petra Smith is the Founder and Managing Director of marketing consultancy Squirrels&Bears in London, helping growing businesses to turn their story into a competitive advantage. Petra has over 10 years of experience in designing, implementing and delivering successful marketing communication strategies, working with global and local businesses in the B2B and B2C environment.
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7 Books That Any Small Business Owner Should Read
How do you overcome the hurdles of making your company succeed? How do you draw consumer attention with your brand? When we want a little inspiration, we like to turn to the experts—successful business owners, authors, and consultants—for invaluable tips on how to boost productivity, market our products, and build a sustainable business in the long term.
Here at Tailor Brands, we’ve compiled a list of our favorite books that offer deep insights and actionable advice for small business owners. These books have certainly helped us succeed in growing our business, and we think they’ll help you, too.
1. Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom
Why do consumers buy the things they do? In Buyology, business expert Martin Lindstrom presents his findings from a three-year, multimillion dollar neuromarketing study in which he tested the human brain’s responses to ads.
He examines what attracts us to brands in the first place, grappling with questions like the relationship between marketing and sensory response. This is a useful guide to help you figure out how to shape your small business into a brand that captures consumer attention.
2. Good to Great: Why Some Companies Make the Leap and Others Don’t, by Jim Collins
Some companies start out mediocre, or even on a bad foot—but they achieve enduring greatness anyway. In Good to Great, Jim Collins examines why some companies are able to leap from mediocrity to lasting greatness, while other companies never do.
What, in other words, are the determinants of greatness in the business world? Collins’ book serves as a helpful resource for those looking to propel their company forward in their industry.
3. The E-Myth Revisited, by Michael Gerber
As Michael Gerber points out, most small businesses eventually fail. The E-Myth Revisited looks to dispel the myths surrounding business, pointing out common mistakes and offering practical advice on how to avoid them.
The book is a guiding light throughout each phase of a business, from entrepreneurial infancy to maturity and growth. We like that it provides concrete steps for starting your business and for carrying it forward in a long-term, sustainable way.
4. Influence: The Psychology of Persuasion, by Robert B. Cialdini
What makes people say “yes”? Cialdini’s Influence is a modern classic that digs deep into the psychology of what moves people to change their opinions and actions. His 6 universal principles of persuasion teach readers how to influence consumer behavior.
While the book applies to any walk of life, it’s a great resource for small business owners looking to boost their brands and make them more attractive to customers.
5. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, by Timothy Ferriss
How do you own a business without overworking yourself? How do you make your business compatible with the lifestyle you desire? The 4-Hour Workweek has the answer to these questions.
Author and entrepreneur Timothy Ferriss explains his personal struggles and achievements in streamlining his own business. His book is a useful guide for enhancing productivity, improving your business, and focusing on what really matters.
6. Getting Things Done: The Art of Stress-Free Productivity, by David Allen
Getting Things Done, written by business coach and management consultant David Allen, is another lesson in increasing both your happiness and your productivity.
He points out the unintuitive: That our productivity and ability to relax go hand-in-hand. If you’re feeling stuck or overwhelmed as a business manager, pick up Allen’s book for advice that’s both uplifting and practical.
7. Hooked: How to Build Habit-Forming Products, by Nir Eyal
Why do some products hook us while others don’t? Eyal’s Hooked outlines the four-step process that gets embedded into products and encourages customer behavior.
Spoiler alert: You don’t need costly advertising to bring in customers again and again. Hooked is great because it’s more than theoretical; it’s an actionable approach for building better products and creating a brand that sticks.
Over to You
If you want to boost your business, add these 7 books to your reading list. You’ll find all types of advice for growing your small business—how to streamline your workflow and boost productivity, how to build a brand shaped by consumer appeal, and how to establish yourself as a long-term industry player.
Are you thinking what I’m thinking? It’s time to hit the bookstore!
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