These days being a business owner is tiring work, and with it not only comes the stress of being on call 24/7, but then having to try and deal with paperwork, Social Media, Marketing and so much more.
I see it more often than not, that Tradies struggle with trying to keep up with everything. It’s a tough gig, and the burnout can truly takes it toll, with some Tradies having no other option than to cease trading.
But a lot of Tradies are now beginning to see the benefit in enlisting the support of a Virtual Assistant (VA) in their business.
Like most other businesses a VA can provide crucial support in key areas of the business, but what is the difference with a Tradie business?
Let’s go over some of the key services that a VA can assist with, and for the benefit of this article, I will be using examples of business we currently support.
Telemarketing – cold/warm callingSocial Media – Managing/monitoring paid advertisingInvoicing – processing jobs through accounting software and preparing to send for paymentWebsite – Design and manage website as well as all incoming enquiriesReception – Answering of calls whist on
Social Media – Advertising of services on local Facebook Groups for lead generation and brand awarenessMarketing – Preparing Marketing Material for letterbox dropsSEO – Ongoing management of Website and Search Engine Optimisation
The above noted services are just the start of the support that can be provided.
But what are the benefits?
By having your calls answered whilst you are onsite, it means that you don’t miss out on a potential customer. Nothing is worse than ringing a plumber and there’s no answer and you don’t get a call back for a day or two. Remember, most people seeking a plumber are usually calling for an emergency. If you don’t answer, they will just call the next one.By having your cold/warm calling done, it means that new business can be generated whilst you are servicing your current clients. Lead Generation is a huge part of business and most Tradies sadly cannot do this given the nature of their businesses as well as the long hours worked.By having your invoicing done for you, it means that you can get paid on time and not delay getting your invoices out to your clients. Most Tradies will stay up all hours getting invoices out or leaving them sit for days on end. Remember this is your livelihood, so you want to ensure that you receive your payments in a timely manner.By having your Social Media taken care of, it means your audience is kept engaged and could potentially be a great source of new business for you.
As you can see, some of the benefits listed above are crucial for any business, but more so for a Tradie as it would be impossible for any of these tasks to be done during normal business hours.
So if you’re a Tradie and feel like you’re forever drowning in a sea of administrative tasks, then consider how having a VA can help support your business.
One of the best ways in which a business can reach its target market is through the use of social media. That much is a given.
Having a fan page for your business is a key step in reaching your prospect market. You should also be cautious on what you post if you want your readers to keep visiting your page. If the content isn’t relevant, then you will lose your target because they won’t gain anything helpful or informative from your page.
To keep track of your page, your fan page is equipped with Facebook Insights, which essentially is an analytic tool which is available for free, will help you better understand your audience.
The analytic tool helps you in measuring the impact of your business page. It also helps you interact freely with your audience and understand their responses to your content and explains their behavior with your page.
The Reason to Use Facebook Insights
Facebook has over a billion users who use it on daily basis meaning that it can quickly be used help you target your potential customers and current audience.
The algorithm used in the platform makes it possible for you to easily connect with your audience. It will prioritize the content you post which is relevant to your audience.
To reach that audience, you will have to make use of Facebook Insights. It does provide metrics or analytics which will help you determine whether the page offers the right content to the target audience. It allows you to see which posts have better interaction than others.
In this blog, you are going to learn how this tool plays a greater role for your social media marketing and strategy.
Steps to Using Facebook Insights
The first step to access this tool is to click on “Insights” when you are on your Facebook business page.
Here, you will be provided with a new page which shows:
1.Page Likes: This one shows the people that have liked your page for the last week.
2.Post Reach: The number of those who viewed your posts for the last week.
3.Engagement: It shows the people who did engage with your content for the last week. This includes the likes, how many people shared and also commented.
This information will generally show you how your page is progressing.
Here is more detailed info on what the above categories contain:
3 different metrics are enlisted here and they are:
•Total Likes: It shows the number of new likes your page has gotten for the last 28 days.
•Net Likes: It shows only new likes without the unlike numbers.
•Where the Likes Happened: Did it come from page suggestion or where a person directly visited the page? Is it from desktop or mobile? Here, you will be able to know what the greatest source of new likes is. Is it a Facebook ad campaign or a post? By knowing this, you will be able to maximize on its use so as to get more and more likes.
This shows how people reacted your posts. It has 4 metrics which are “Post Reach”, “Likes, Comments and Shares”, “Hide, Report as Spam and Unlikes” and finally “Total Reach”.
The “Hide, Report as Spam and Unlikes” options will show the number of people who were negative to your post. When this happens, it’s great to review what information was contained within those posts so that you can better ensure that future posts will not have the same reaction.
The “Total Reach” shows the people who might have viewed your post. You can also select the time period on what people viewed on specific dates. When you are able to see posts which people liked, then you can think of similar type posts for future posting.
Visits: This one shows people who are visiting your page and also where they are from. It will also show people who accessed your page from a different website outside Facebook. This is labeled External Referrers.
Posts: This one has 3 metrics which are “When Your Fans are Online”, “Post Type” and “Top Posts from Pages You Watch”. At “Top Posts from Pages You Watch” you will be able to see how your competitors are able to reach their target market. What content do your fans like and which kind of posts do they engage with the most? This is a great tool to ensure you are providing your audience with content that is relevant to them.
Video: You will be able to see how people interacted with the video posts you have done. For example, you will be able to view what your “Top Videos” are together with “Video Views”.
In conclusion, whenever you are able to review all of the information contained within your Insights, you will be able to know your “real” audience and what type of content they like the most.
This way you will be able to sell your brand to your target market more effectively.