[vc_row][vc_column][vc_column_text]In this video, learn step-by-step how to use Star Micronics newest value-added service, PromoPRNT! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link="https://youtu.be/ASHc2ZRKs8A"][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]For all Star products support and "how to" videos, please go to the "Star Product Training and How To Videos"Playlist area of the StarMicronics YouTube Channel here: Star Product Training & How To Videos[/vc_column_text][/vc_column][/vc_row]
Matt of Star Micronics takes you thru a quick look at installing the Mac driver and configuring your system to be connected to Star cloud Services so that you can deliver digital receipts to shoppers using the AllReceipts or compatible applications.
Star Micronics is very excited to announce our new cups driver for mac supporting Star Cloud Services and AllReceipts
Now all mac users can easily begin their use of star cloud services with no additional SDKs or integration.
The driver install procedure will be the same as previous drivers only now you will see the Star cloud services site upon install
Any printer installed an able to print will be able to connect the store cloud services after registering your business
The new driver will install a utility called star cloud services on the mac to connect the printer to start cloud services ( be sure to login!)
You can find this by clicking finder and applications.
Then you're all set!
A QR code enabling Stars AllReceipts Digital Receipt Apple will then print on the receipt.
Visit Star Micronics or Star Cloud Services FAQ sites for additional help and support.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_btn title="Download this as a document!" color="blue" link="url:https%3A%2F%2Fwww.starcloudservices.com%2Fwp-content%2Fuploads%2F2017%2F02%2FMac-driver-setup-feb-2017.pdf|||"][/vc_column][vc_column width="1/2"][vc_btn title="Download official installation manual" color="primary" link="url:https%3A%2F%2Fwww.starcloudservices.com%2Fwp-content%2Fuploads%2F2017%2F02%2Fcommon_tsp_mac_en.pdf|||"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
NEW In version 4.3!
The Star mPOP is now supported under mac OSX for both printing and SCS services
Mac driver NOW support Micro Receipts![/vc_column_text][/vc_column][/vc_row]
The following environments are supported:Windows 7 8 and 10
All windows drivers are available on the AllReceipts drivers page
NEW!MAC support for ALL Star Thermal printers is now available.
For the latest drivers go to the AllReceipts drivers page
We now have iPad POS support!
Check out our great iPad POS Software Supported Application Partners.[/vc_column_text][/vc_column][/vc_row]
It really is that easy to connect your TSP100 to deliver digital receipt to shoppers with the AllReceipts APP. All you need is an SCS account, then in the TSP100 configuration screen, simply enter in your login name and password and you are connected!
To get an account go to www.starcloudservices.com and register!
For restaurants in America, it is the best of times, and it is the worst of times, at the same time.
With changes in consumer preferences in 2017, we saw how difficult it is for apparel chains and Malls in the era of the discount shopper in what was dubbed by the media (clickbait headlines), the "Retail Apocalypse".
Healthy Eating and Mobile Both Impact Food Choices
In 2018, there's some growing evidence the restaurant business is changing too with new patterns of food consumption behavior especially among Millennials. On-demand food delivery apps have gained significant traction among consumers below 40. This means less customers are eating out, and fast food itself is changing.
Is the restaurant industry bubble bursting in 2018?
The number of independent restaurants in the United States fell 3% last fall to 346,105 units, a decrease of 10,952 units from the same period last year, according to the most recent fall census from NPD Group.
The Future of the American Restaurant and Diner is Shifting
The future of food like retail, is undergoing a period of transformation. The future of Restaurants in America is at a paradox point in its history. Millennials can't cook and don't as much, yet mobile is increasingly impacting their food choices. As the quality and variety of food choices has risen, so too has the competition for independent food businesses to stay competitive and stay in business.
In 2017 we know that, according to Business Insider, food sales were down, and alcohol sales were down. This is form a report by TDn2K's Restaurant Industry Snapshot, tracking sales at 27,000 restaurant units from 155 brands, generating about $67 billion in annual revenue. We also know that chain-restaurants have been especially struggling in the new era of food.
The on-demand convenience economy has changed how Millennials relate to eating out. This has impacted the food industry and the number of restaurants in the US declined about 2% last year (according to a report by NPD Group).
Independent restaurants appear to have made up most of the drop, with a decline of 3%, while the number of chain outlets saw a small uptick. This is a growing concern, in an already competitive industry for local communities and small businesses who depend upon people to frequent their establishments.
Food and music are such key ingredients of the American lifestyle but trends in eating and ordering food may be changing the history of the restaurant, family diner and small business food chain. Americans are overwhelmed by choice, and while restaurants represent such a revitalizing force of urban and small town life, and while food is still in many respects at the center of our cultural conversation, how we eat is changing.
Bringing the Restaurant Customer Back
Restaurants need to think about how to retain customers and bring them back. In early 2018, Star micronics via Star Micronics Cloud, has come up with a solution to help. It's called PromoPRNT. Here is what it does:
PromoPRNT for Restaurants
Available through the Star Cloud Services dashboard, this new service will empower you to create printed promotions on your receipts. The receipts can communicate discounts, loyalty offers and a location based marketing campaign to help retain and increase repeat customers.
The services has gone live with a beta. PromoPRNT includes two separate services, Promo Maker and Promo Manager. Promo Maker is a quick and easy way to design receipt promotions and add them to your printer receipts.
Promo Manager is the tool that allows the length of a promotional campaign to be scheduled. Merchants and Restaurants can also track promotion campaign insights through the Promo Manager tool. With PromoPRNT, you will be able to deliver incentives directly into customers' hands.
The Future of Restaurants
Small business food owners need to buckle down with their IT and marketing initiatives to reach the new consumer. Last year was according to multiple sources, “the worst restaurant year since the recession,” affirmed QSR Magazine. Dinner “traffic,” the industry term for the number of walk-in customers, has been falling for five straight years, says market-research firm NPD Group Inc.
Independent restaurants have to rethink their digital strategy to retain customers and drive engagement and traffic. If Millennials are being blamed for this puzzling restaurant trend, it's part of wider evidence that Restaurants need to improve their mobile strategy with customers below 40. In a future article, we will outline how this can be accomplished.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Michael Spencer is a content strategist, futurist and marketing consultant. He was named a 2016 LinkedIn Top Voice and blogs on technology trends as well as retail. He’s based in Montreal and manages social media branding for tech startups, in addition to blogging. LinkedIn | Twitter