Loading...

Follow Sprinklr's The Way | Social Media News and .. on Feedspot

Continue with Google
Continue with Facebook
or

Valid

Follow the Throne: S8E1 | S8E2 | S8E3 | S8E4 | S8E5

I could use the next 4436 characters to express my distaste and utter disdain towards the final season of my favorite television show ever made. I could write about the character arcs and storylines that were robbed from me, the unnecessary love triangles and anti-climatic deaths that were bestowed upon me, and the landfill of water bottles and Starbucks cups that plagued the set (clean up your trash, Samwell Tarly).

But, alas, sometimes duty is the death of love. And it is unfair to slap a bad Yelp review on a delicious eight-course meal just because I am lactose intolerant and they served tiramisu for dessert.

Yes, thronies, I have made my peace with the ending and have decided to dissect the finale that D.B. & David made — not the one we expected them to — with optimism (and moderate sarcasm).

S8E6 Highlights:
  • Tyrion, Jon, and Davos with the Westeros Walking Dead spinoff tho.
  • Greyworm is cranky and needs a nap.
  • Tyrion played with the most depressing toy blocks.
  • Dany outchea with the baddest dragon walk-out entrance ever.
  • Tyrion tosses his little brooch down the stairs.
  • Arya sneaks up on Jon one last time, just for fun.
  • Like a man after my own heart, Tyrion wants his wine.
  • Jon & Tyrion give us a Good Will Hunting bench-esque scene in jail.
  • Don’t date Jon Snow.
  • Drogon HATES uncomfortable chairs.
  • Arya: 1 – Yara: 0
  • Sammy T invents democracy on the fly.
  • Sup, Prince of Dorne? How you doing?
  • Sansa is that kween.
  • Arya Goes West.
  • Jon is the Lord Commander of Nothing.
  • Brienne messes up her Burn Book submission.
  • Sam puts on a comfy robe and shows off his coloring book.
  • Ghost + Jon + Tormund forever <3

Bran: “I’m not the Lord of Winterfell…”

Tyrion: “you don’t want it?…”

Bran: “I don’t really ‘want’ anymore.”

*3 episodes later*

Bran:

Dany, you are our queen. Now and always.

Bran, I don’t think many people will be bending the knee for ya, bud.

The Bran vote took the Internet on an emotional rollercoaster.

And Tyrion’s character arc served as the steady heartbeat for the finale.

Bran The Broken breaks through as the most talked about character.

Bravo and applause for GoT.

D.B. Weiss, David Benioff & the brilliant cast of Game of Thrones gave us 72 hours and 16 minutes of strong characters, epic battle scenes (and confusing incestuous relationships) over the past eight years. And sure, the past six weeks might have been BEYOND INFURIATING for some (me) as the character arcs and storylines we loved fatally crumbled into the ashes of King’s Landing without a proper burial…

But we must remember: What is dead may never die.

I, for one, will cherish the great memories this show gave us, the distractions it provided during an abysmal political climate, the beauty that is/was Khal Drogo and, Gods be good, I will never forget the beautiful, beautiful memes.

Without further ado, here are my favorite memes from the final episode of Game of Thrones:

#GameOfThronesFinale
Jon Snow : That's her decision, she's the queen

Everyone:#GameOfThrones #GOT pic.twitter.com/16wEnt7UDV

— Dhavan Kadia (@dhaone110) May 20, 2019

I’ve rooted for Dany for ten years just for her to be murdered by Jon Snow???#gameofthrones #demthrones pic.twitter.com/xRThIhLvKC

— Annie of House Targaryen (@rickihazel) May 20, 2019

Wait, how did Samwell get the last book before we did? #gameofthrones pic.twitter.com/QiNmxzz52t

— dani (@omg_its_daniii) May 20, 2019

Ooohhhh when Tyrion took off that hand of the queen pin like that #gameofthronesfinale #GameOfThrones pic.twitter.com/d6481vziQD

— sapphire island (@sapphire_scout) May 20, 2019

Grey Worm and when Jon tried to keep him from executing Lannister soldiers:#GameofThrones #ThronesYall pic.twitter.com/Zfa3IEp9kh

— Black Girl Nerds (@BlackGirlNerds) May 20, 2019

Arya sneaking up on Jon again like #GameofThrones #TheFinalEpisode pic.twitter.com/kxVzJI0012

— Joeyyy (@_Joseph590) May 20, 2019

Dany: "….liberate from Winterfell to Dorne…"
Jon and Arya:#GameofThronesFinale #GameofThrones #TheFinalEpisode pic.twitter.com/jFnC6kOG6o

— Audrey (@Afriquen) May 20, 2019

Daenerys: " You have freed the people of Kings landing from the tyrant."

People of Kings landing:#DaenerysTargaryen #GameOfThronesFinale #GameOfThrones pic.twitter.com/03c6xC6wp5

— Yalinda de Almeida (@YalindaDe) May 20, 2019

The writers choosing Bran to be the new king of Westeros #GameOfThrones pic.twitter.com/odbYm4Rxka

— Lewis Wollington (@WollingtonTV) May 20, 2019

Shut up, it was perfect. #GameofThrones

— Pedro Pascal (@PedroPascal1) May 20, 2019

Thank you for Following The Throne with me this season. It has been a pleasure.

I’d like to say that this experience has not affected work productivity, but the alarming amount of unread emails I just discovered in my inbox says otherwise.

I am going to go now.

Research Methodology:

We leveraged Sprinklr Research to analyze real-time data from 25+ social channels and 350 Million web sources.

We aggregated all messages containing (“game of thrones” OR “#gameofthrones” OR “#got” OR #forthethrone OR “#gots8” OR “#gameofthronesseason8” OR “@gameofthrones”). We then applied an additional keyword search to analyze any mentions of the season eight characters and house names. These additional keywords are called “Sprinklr Themes” – allowing you to slice and dice your listening topic mentions, turning unstructured data into structured data.

We organized all of this “big data” by three different charts – the character with the most mentions plus #forthethrone, most mentioned character overall, and most loved/loathed character. This blog post also contains visuals that were powered by our Sprinklr Display product.

All data was gathered in the 24-hour window from 12 am Eastern, May 19, 2019 to 3 pm Eastern, May 20, 2019.

The post Follow the Throne with Sprinklr: S8E6 — The Iron Throne appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Time is money. The adage may be old, but it’s hyper-relevant in the fast evolving world of customer care. Connected and empowered by social media, today’s consumers expect brands to offer speedy, personalized help on the channels consumers prefer (i.e., social media).

By quickly fielding and addressing customer inquiries on social, brands can make their most important audience happy, sure, but they can also improve their bottom line. In a big way.

The Massive Potential of Efficient Social Care
Give your social strategy a boost
Deliver better social care and see real results
Learn How

I recently read a Harvard Business Review article that laid out how consumers are willing to spend more when they receive a quick response on social. Here are the numbers HBR arrived at:

  • A consumer who receives a response in under one hour is willing to spend an additional $3.19 the next time he or she buys from that brand.
  • A consumer who receives a response in under 20 minutes is willing to spend an additional $8.53 the next time he or she buys from that brand.
  • A consumer who receives a response in under 5 minutes is willing to spend an additional $19.83 the next time he or she buys from that brand.

My question was, how much does a large brand stand to benefit from quickly responding to customer inquiries? To help find an answer, I referred to the Sprinklr Business Index, a real-time look into how brands are performing on social.

I chose UK grocery chain Tesco as an example, and found that the brand received 72,800 customer posts on social during a recent month. I multiplied that over a year, and assumed that the company responded to a quarter of those messages in under an hour, half of them in under 20 minutes, and the remaining quarter in under five minutes.

The potential increase in spend is staggering: nearly $9 million over just one year.

These numbers are of course hypotheticals, but the lesson is very real. Brands that understand where their customers are, and have the capacity to reach their customers on those channels, can drive a substantial increase in revenue.

The post Saving Time, Growing Revenue: The Power of Efficient Customer Care appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

It’s no secret that the technology sector is among the most competitive when it comes to product development, but it’s just as competitive (if not more so) when it comes to recruitment efforts. To attract and retain top talent, corporate culture is the game changer. When we get it right, people are at their best personally and professionally, and everyone wins.

Learning from Experience
Create Better Experiences
Engage customers, partners, and team members
Learn How

I’m passionate about creating great cultures in part because I know firsthand the difference culture can make. When my daughter Danielle was diagnosed with Type 1 diabetes, I was with Cisco Systems. Under the leadership of its then-CEO John Chambers, we nurtured a culture of care where I could bring Danielle to work with me to give her the attention she needed. We were all family, and every single employee mattered on a human level.

I’m so grateful for the 14 years I spent with Cisco, and am applying the lessons learned there here at Sprinklr. I’m partnering with Sprinklr founder and CEO Ragy Thomas, who is committed to creating and nurturing a great culture. Ragy’s leadership, and the support of the entire executive team, is a big reason I was attracted to Sprinklr. We’re working hard to reach, engage, and listen to our people — our family — and our customers, and to grow the company with happier people in the process.

Culture: It’s What We Do When No One is Looking

The roadmap to getting culture right starts by defining what matters. At Sprinklr, we spent many months meeting with and listening to leaders around the world to put together The Sprinklr Way, our cultural roadmap for working, living, and being.

Getting culture right is crucial across all levels of business. When we’re happy, we’re at our best. We’re more engaged; we have better emotional, intellectual, spiritual, and physical health, and we have that can-do positive attitude.

Do you ever wonder why companies like Cisco, LinkedIn, and SAS thrive year after year and are perennial favorites on Best Places to Work lists? It’s not necessarily about their great products (although they are pretty great!). Rather, these companies are intentional about their cultures. Their leaders defined their values from the beginning. They create extraordinary experiences for their people, their customers, and their partners.

The Sprinklr Way

In a people-first culture, everyone matters. Culture is at the center of our evolution, and our values reinforce learning from failure, humility, accountability, persistence, and genuine caring. We acknowledge our strengths and our areas for improvement, and constantly strive to be better.

Every employee, including our leaders, are asked to rate their happiness on a scale of one to 10, and provide three recommendations to improve their happiness. This attention to care has enhanced trust, fostered new and productive conversations, and served as a catalyst to raise the bar of what we can achieve as individuals and as a company.

Why Building Trust is a No Brainer

Getting culture is a no brainer, but that doesn’t make it any easier to accomplish. We’re all human, and with that comes individual experiences, prejudices, varying degrees of trust, and personal agendas. But at Sprinklr, we’re aiming high and we’re trying to get there; all of us together as a family. We’re obsessed with customer happiness, and taking pride in who we are, what we build, and what we do. This is how you build an extraordinary life and career. This is why culture matters.

Want more insights on building culture within your team? Follow me on LinkedIn.

The post How to Extraordinize Your Life and Career: Culture Matters appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Recently, Sprinklr partnered with Snaps – a top conversational AI solution –  for a webinar  exploring how modern marketers can leverage Artificial Intelligence (AI) for more human interactions.

Read on for some of the insights provided by Yoli Chisholm, VP of Marketing at Sprinklr, and Christian Brucculeri, CEO of Snaps.

The Current State of Social

Staying afloat during the fourth industrial revolution means shifting from traditional customer service channels like phone and email, to modern social and messaging support. As companies make the move to digital properties, however, they’ll notice different customer behaviors.

“Customers today listen to each other instead of brands,” Chisholm explained. “They expect brands to know them and deliver on a personal level. It’s no longer one size fits all. Organizations have to shift and modernize their front office, where teams are enabled to make customers happier with access to data.”

Modern customer care centers on proactive issue resolution, in real time. Customers can now engage on the channels they prefer, whenever it’s convenient for them. The webinar further cemented the fact that brands can no longer expect customers to call a support line or fill out a lengthy online form as a default.


With 95% of customers eager to tell their friends and family about bad buying experiences, and 81% of consumers willing to spend more for better service, the new landscape is both a blessing and a curse for businesses. Digital media has created a more competitive landscape for businesses, and customers don’t have to look far to find alternative suppliers for what they’re looking for.

The Growing Need for Conversational AI

We know that consumers expect responses within minutes of reaching out to a brand, but how do care agents keep up? With billions of social messages sent each day, it’s easy to see how teams can be overwhelmed by the sheer volume of online requests.

This is where automation and conversational AI comes into play.

Listen to the Conversation
Access the full webinar on conversational AI
Find It Here

“The answer to scaling one-to-one personalized customer experiences is automation and artificial intelligence,” said Brucculeri. “Our belief is that if conversational AI is purpose built and can hand sessions off to human agents at the right time, they’re like a shield of armor for a brand’s care team… Hybrid solutions that involve both human care teams and AI are the way to win in this space.”

This application is just one opportunity for chatbots, however. They’re also being used in more active marketing roles. Conversational shopping, for example, is a relatively new concept. If a customer is browsing in a mall, they can get personalized messages about sales in nearby stores.

Brands can also use automated surveys to recommend products based on customers’ tastes. Questions are quick and easy to answer, and help companies learn about individual consumer preferences.

Building Customer Loyalty, Digitally

For brands to keep pace with digital advancements, they must understand the reasoning behind each new toolset. The most successful brands online aren’t adding chatbots just because everyone else is doing it; they’re engaging their customers with the help of technology.

Modern customer support about more than answering questions. Digital-first brands are starting fresh conversations and getting to know audiences on a personal level.

This is the next wave of customer care, and it all starts with conversational AI.

The post Supercharge Your Social Conversations with Conversational AI appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

When working in a customer-facing role, many of the biggest time wasters are tedious activities that have to be done, but don’t necessarily get the creative juices flowing.

There’s uploading, tagging, and labelling scheduled content, and constantly refreshing social listening streams to see if anything pressing has popped up since the last time you checked.

The slog of these activities is exacerbated by the pains of using separate tools to create content, edit images, and schedule posts. If your social media management system (SMMS) doesn’t allow you to do all of these things in one platform, the constant switching between browser tabs and software tools can take up an unnecessarily large amount of time and lead to errors.

Choosing an Enterprise-Level SMMS

Many of these headaches stem from the fact that most SMMS solutions on the market aren’t designed for enterprise-level businesses.

Take governance, for example, which is a major concern for large companies. You don’t want a summer intern posting content to a corporate account from their personal phone, then forgetting to remove that account once their internship ends. Indeed, brands need easy access to audit trails to see who published what when, to which account, and what the results are.

For some SMMS providers, having such a view requires submitting a formal request to engineering (then waiting days for reports) or purchasing more standalone point solutions that only track native social media channel access.

Just another waste of time and budget for a piecemeal “solution.”

Fortunately, there’s another way. Sprinklr is a unified platform created with the enterprise in mind. The growing pains you’ve become accustomed to will become a thing of the past when you embrace a solution built around you and your enterprise’s needs.

Every bit of information needed to craft your marketing strategy is available to you; no need for upgrades or special requests. Data accessibility and transparency are built into the program, and governance is a given.

Saving Time with a Unified Marketing Platform

Take back the hours that you’ve spent manually tagging, labelling, and scheduling content. Stop refreshing your feeds and toggling between dozens of tabs to keep up with all of your marketing tasks. As a truly unified platform, Sprinklr provides a singular view of activities across the entire marketing-scape.

To give you a real-world example of the Unified Platform in action, check out the slide below and see how AAA was able to save thousands of total workdays (not to mention over $1 million) using Sprinklr’s automated SMMS.

Ready to take back your day?
Choose a Unified Platform built for the enterprise
Learn More

The post How Marketers Can Save Time with a Unified SMMS Platform appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Follow the Throne: S8E1 | S8E2 | S8E3 | S8E4 

D.B. Weiss and David Benioff rewarded us on Mother of Dragons Day by finally showing us where the flipped Targaryen coin landed.

And you know what they say: see a Targaryen, pick it up, all day long you’ll have good lu– nope. Wrong adage. Definitely the wrong adage.

S8E5 of Game of Thrones went back to its roots and gave us carnage, devastation, Westeros asbestos, and a savage Mother’s Day present to Queen Cersei.

But mainly, “The Bells” gave us one mad, mad Targaryen queen. (If the Varys beach barbecue didn’t seal the deal, the mass murder of tens of thousands of innocent people certainly did…)

And to think, we all could have had a nice Mother’s Day evening in if Jon had just taken one for the realm and showed his Auntie some love. Ten years and 72 episodes later, and you STILL know nothing, Jon Snow…

Let’s unpack the heat from this ‘sode.

The Highlights:
  • Dany watched the game film from last week and made some adjustments.
  • Turns out The Mountain is actually the Mucinex Mucus Man.
  • Euron can swim in leather.
  • The Hound is the real MVP and solidified his place in my heart as the best character ever written (selfish plug from a selfish blogger – I only have one episode left, let me have this).
  • Greyworm and Dany do not understand that recess is over when the bell rings.
  • Jaime mistakes his golden hand for an E-ZPass.
  • At this point, Arya has more concussions than an NFL player.
  • Tons of people are filling out paperwork to rename the dogs and children they originally named “Khaleesi,” to literally anything else.

Happy Mother-Of-One-Dragon’s Day, Dany! I think Arya has a fun present coming your way next Sunday.

Now, let’s decompress with some Sprinklr data.

As always, we’re sharing our findings on which characters drew the loudest social media conversations, the moments that almost broke the internet, and the figures who are most loved (and loathed) across the globe.

#ForTheThrone:

Jon Snow vaults past his Auntie, while some people are predicting a “Return of The Night King” finale. I’d watch that.

The Most Discussed Characters:

It’s all about the Kweens this week – with Dany, Cersei, and Arya pulling in the most chatter.

The Emotions:

Dany must have muted her notifications during her dragon joy ride and missed our millions of pleas to STOP the madness.

The Most Loved:

It’s no surprise that The Hound found himself on the most loved list this week. (Pour some out for my boy, Sandor.)

The Most Loathed:

Dany is close to taking the Iron Hate Throne with a steady wave of hate heat coming in across the globe.

GoT Across the World:

And of course, the memes that get us through these somber and trying times:

Arya Stark tomorrow morning pic.twitter.com/h5pOe0Rtnh

— Barstool Sports (@barstoolsports) May 13, 2019

pic.twitter.com/ogMzSVnnAU

— Frank Geremia (@FrankG7457) May 13, 2019

When your parents are fighting, but you’re just trying to get some Pop-Tarts from the kitchen… #GameOfThrones #GOTS8E5 pic.twitter.com/bqDybvCxXD

— JD Kalantar (@jdkalantar) May 13, 2019

me 2 daenerys for the last 40 mins #DemThrones #GamefThrones pic.twitter.com/kgEpKBCvMx

— lady peake of manhattan (@thebitextual) May 13, 2019

The Mountain without his helmet. #GoTS8 #DemThrones pic.twitter.com/c3Wor8G5xs

— ali backscheider (@alibackscheider) May 13, 2019

The Mad King, in the afterlife, watching his daughter like#GameofThrones⁠ ⁠ #GoT⁠ ⁠ pic.twitter.com/151tzkQlPQ

— ziad (@ojziad) May 13, 2019

how i look after years of saying jaime would kill cersei or that arya would kill cersei with jaime’s face #gameofthrones pic.twitter.com/sKmm2Swv57

— emily padula (@emilypadula) May 13, 2019

What are your favorite reaction gifs/memes? Send us your top selections @Sprinklr with the hashtag #GoTSprinklr.

Follow the Throne with us one last time after the series finale.

We wish your beloved characters good fortune in the final episode to come.

Research Methodology:
Create Stunning Reports
Make your research pop with eye catching data displays
Learn How

We leveraged Sprinklr Research to analyze real-time data from 25+ social channels and 350 Million web sources.

We aggregated all messages containing (“game of thrones” OR “#gameofthrones” OR “#got” OR #forthethrone OR “#gots8” OR “#gameofthronesseason8” OR “@gameofthrones”). We then applied an additional keyword search to analyze any mentions of the season eight characters and house names. These additional keywords are called “Sprinklr Themes” – allowing you to slice and dice your listening topic mentions, turning unstructured data into structured data.

We organized all of this “big data” by three different charts – the character with the most mentions plus #forthethrone, most mentioned character overall, and most loved/loathed character. This blog post also contains visuals that were powered by our Sprinklr Display product.

All data was gathered from 12 am Eastern, May 12th, 2019 to 3 pm Eastern, May 13th, 2019.

The post Follow the Throne with Sprinklr: S8E5 — The Bells appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

The “most exciting two minutes in sports” certainly didn’t disappoint this year. In fact, the thrill of the Kentucky Derby continued long after the race was over due to the much contested disqualification of Maximum Security, which stemmed from lane infraction. The controversial call allowed the second-biggest underdog, Country House, to claim victory against 65-1 odds.

Using Sprinklr’s Research product, let’s look at how the internet reacted to this year’s memorable edition.

Kentucky Derby Mentions Over Time

While the Derby didn’t spark as much pre-game (err, pre-race) hype as other sporting events such as The Masters or the NFL Draft, the day-of-event spike was larger, with more than 313,000 mentions on race day. Drilling down into the data, we can see that the largest spike in mentions was during the hour of the race itself. What’s interesting, however, is just how sharp that spike was. It shows that while people tuned in for the race and tweeted quite a bit, there was relatively little race chatter during the preceding week and the hours leading up to post time. 

Which Horses Got People Talking?

No surprise here. Maximum Security and Country House combined for over 40% of all mentions around horses in the race. Interestingly enough, Maximum Security still had the most mentions (130,600), even though he was dethroned by Country House (87,400 mentions). There’s nothing like a controversy to get people talking!

Rounding out the top three was Omaha Beach, who was the favorite to win before being scratched due to medical complications. Here are some of the more memorable posts about the three top horses in the running.

This is a picture of your Kentucky Derby winner, Maximum Security.

This is, unquestionably, a good picture. pic.twitter.com/xpYhS42Cky

— Mike Leslie (@MikeLeslieWFAA) May 4, 2019

Country House to Maximum Security https://t.co/6E9Xvs2TPF #abc13 #KentuckyDerby pic.twitter.com/gI519h4KCF

— Steven Romo (@StevenABC13) May 5, 2019

Waiting to see if Maximum Security actually won.#KentuckyDerby2019 pic.twitter.com/dv0o9oy9Ot

— Sporting News (@sportingnews) May 4, 2019

Live look at those who threw out their winning Country House ticket. #KentuckyDerby2019 pic.twitter.com/Aa9E0YCksU

— Ducis Rodgers (@duciswild) May 4, 2019

A spectacle every year, the Derby unsurprisingly spurred plenty of chatter around matters unrelated to the thoroughbreds. While the horses take center stage (as well they should), the pre-race festivities can be just as intriguing. Hats alone accounted for 24,000 mentions around the 2019 Kentucky Derby.

The Top 3 Most Liked Hats from the Kentucky Derby

Thank you @camhatsNYC for my beautiful @KentuckyDerby hat! I it and you! pic.twitter.com/yha6ZBVA5e

— Janice Dean (@JaniceDean) May 4, 2019

Kentucky Derby time once again. Dannielynn looks pretty in pink in her dress by Junona and her Mom’s hat from her unforgettable appearance at The Kentucky Derby in 2004#KentuckyDerby2019 pic.twitter.com/5oUZfcGfbW

— Larry Birkhead (@larrybirkhead) May 4, 2019

How do you like my hat? #FrankOlive @KentuckyDerby @ChurchillDowns #KentuckyOaks #pink #breastcancerawareness pic.twitter.com/A1OJdYQVdH

— Janice Dean (@JaniceDean) May 3, 2019

Insights like this are only possible with the Sprinklr’s Modern Research product, which allows you to analyze topics across all modern channels and turn this unstructured data into valuable insights (which, we promise, won’t be overturned).

Turn social insights into action
Because yes, you do have a horse in this race.
Learn More

The post Which Horse Won the 2019 Kentucky Derby Conversation? appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

As always, the NFL draft was full of player stats and analysis, and wild guesses at which teams drafted better than others. And while we love Mel Kiper Jr.’s bold prognostications as much as the next guy, we wanted an analysis of what happened across the internet.

How much hype did each team and player draw across the social media landscape? How did armchair analysts feel about their teams’ picks? And what specific topics drove the three days of chatter?

Using Sprinklr Research, we analyzed topics across all modern channels to turn a wealth of unstructured data into valuable insights. Here are some of the most interesting things we found.

Overall volume of mentions

The week of the draft drew almost two million mentions of the topic and had a reach of over 29 billion message views. There was a slow rise in volume leading up to the week, with the first day of the draft seeing the largest volume of mentions at nearly 700,000.

To put that into perspective, March Madness peaked at around 755,000 daily mentions this year and Sunday at the Masters only saw roughly 250,000 mentions. Simply put, people care about football even when there isn’t any football being played.

Where people were talking most

As expected, Twitter was the dominant channel for draft discussions, accounting for over 1.7 million of the 2 million mentions this year. Twitter is the go-to news source for many people as it consistently overtakes traditional media and forum sources in terms of volume.

Most talked about team

Surprisingly, the New York Giants were the most mentioned team in this year’s draft. Diving into the conversation stream, it appears that a lot of the chatter was about their new quarterback (and somewhat questionable Top-10 pick) Daniel Jones.

Usually, the team that picks first overall generates the most hype, since they’re choosing the best available player. However, the Arizona Cardinals, who picked first overall, were actually the third most mentioned team behind the G-Men and the New England Patriots, who had the final pick in the first round. Here are some thoughts:

  • The Pats are still coming off their latest Super Bowl victory, and their die-hard fan base (and die-hard base of haters) can’t talk about them enough.
  • The Arizona Cardinals lack a substantial fan base. Using Sprinklr’s Benchmarking tool to compare teams’ followers on Facebook, Instagram, and Twitter, we can see that the Cardinals have significantly fewer followers (~3 million) than the Patriots (~15 million) and Giants (~7.5 million). Small market teams do not have the same social presence or power as teams in larger markets (maybe Kyler Murray can help reverse this trend?).
  • The New York Giants had three picks in the first round, while the Arizona Cardinals only had one. However, the Oakland Raiders also had three picks in the first round, including the fourth overall selection and ended up being the fifth most talked about team. The main difference between the Giants and Raiders is that the Giants selected a quarterback with one of those picks. More on that a little later…
Sentiment around each team
Listening is just the start
See what people are saying, and how they’re feeling with sentiment analysis
Learn More

All mentions are not equal. Using Sprinklr Intuition (our artificial intelligence engine), we found that the New England Patriots gained the most positive mentions, followed by the Philadelphia Eagles.

Even though the Patriots were the last team to pick in the first round, they garnered a ton of attention. I would call this the championship effect. There is no way of knowing how great these picks are now, but because the Patriots are Super Bowl champions, confidence is high. Either way, it’s clear that Patriot fans are as crazy about their team as we all thought.

Most talked about player

Of the top 50 prospects in the draft, Nick Bosa was the most mentioned player. After being drafted second overall to the San Francisco 49ers, Bosa blew up across the internet with 115,000 mentions. He’s already pretty active on social, so this makes sense. Usually, it’s the top picks who gets the most attention; this time, however, the first overall selection, Kyler Murray, was the second most mentioned player, with nearly 95,000 mentions.

Most talked about position

This year’s first round prospects were considered to be defense-heavy, but during draft week, Quarterback and wide receiver were the most talked about positions. It appears that offense rules on the field and online.

Most talked about attribute

Something new that we tried out for this year’s draft was looking at the player attributes that got the most attention online. We narrowed it down to four categories and created keyword lists to pull in all conversations around them – football IQ, speed, size, and strength.

Size ended up being the most talked about attribute with 21,000 mentions, narrowly beating out speed. However, when analyzing the sentiment of these four attributes, size also had the most negative mentions. So while size may be driving conversation about players on social, it appears that lack of size may be driving that — both in lack of weight or lack of height.

Speed ended up being the most positively mentioned attribute. This is really interesting to me. Why do fans tend to rag more on a player’s size than their speed? Why are fans talking more about how fast prospects are than how smart they are? It could be that fans are biased in their evaluation of talent, but obviously more research is needed here.

As the football season kicks off in September, be sure to check back for more social media insights!

The post Who Dominated the 2019 NFL Draft Online? appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Marriage proposal fails, “Never Have I Ever” drinking games, a Starbucks giant’s-milk latte, moody staredowns, the WORST dragon Waze directions ever.

This is only a fraction of what went down in S8E4 “The Last of the Starks”.

DB & David, you have scrambled my brain and emotions up once again.

But I will not pull a Sansa Stark and “rest and recuperate” my thoughts before The Last War.

We have one dragon and two episodes left.

Shall we begin?

The Highlights:
  • Jon Snow delivered one helluva speech with his brand new deep bass voice to commemorate the lives lost in The Great War (and accidentally kickstarted the #Snow4TheThrone2020 campaign…and the end of his relationship with his Aunt-Girlfriend…)
  • In a scene straight out of Bridesmaids, everyone tried to one up each other in the Winterfell mead hall with the best congratulatory toasts. (“Speaking of Consuelo, Lillian and I took Spanish together in school….”)
  • Someone made a quick Starbucks run mid – “The Night King is Dead” – party.
  • Jaime kingslayed Brienne’s heart and trotted off into the night back to Cersei like a real *NSFW* boy.
  • Arya (figuratively) shot an arrow into Lord Gendry Baratheon of Storm’s End’s heart, and added one more lonely boy to the Westeros Friend Zone.
  • Sansa kept a secret for roughly 5 minutes. (A secret her dad managed to keep quiet for 18 years…)
  • Dany used the worst Westeros Waze app ever, and did NOT avoid dangerous areas.
  • Cersei was Cersei and used Missandei to create one very, very Mad Queen.

Now, let’s marinate on all of that with some Sprinklr data.

As always, we’re sharing our findings on which characters drew the loudest social media conversations, the moments that almost broke the internet, the figures who are most loved (and loathed) across the globe, and the conspiracy theories around that ominous Starbucks cup (what could it mean!??!).

The Top Houses:

The Mad Queen has arisen, and the likelihood of her taking the throne has decreased…


The Most Discussed Characters:

Cersei’s crazy-evil ways have people talking.


The Emotions:

The heartbreak is real.

The Starbucks:

Starbucks ad placement or mistake? DB & David – please spill the latte and let us know.

The Most Loved:

Bye, Jaime. Have fun getting killed by your sister-girlfriend!

The Most Loathed:

Dany is getting some hate heat.

GoT Across the World:

And of course, the memes. The glorious, glorious memes.

A close-up of the coffee cup in #GameofThrones pic.twitter.com/6h74N3T2cB

— Jennifer Ross (@JennyFefs) May 6, 2019

#GOTS8E4 Gendry proposed to Arya but she signed to the streets pic.twitter.com/MtZdkmGux1

— My Burner Account (@FreshDamier) May 6, 2019

The woman that I would try, is happy with a good guy #gameofthrones pic.twitter.com/FAz9BzKfAW

— Yahya Ahmad (@Yahyaaaaa01) May 6, 2019

Arya deciding which face she’s gonna use to kill Cersei next week#GameofThrones #GoT pic.twitter.com/QsACiDDLeQ

— Ethan (@EthanSillett1) May 6, 2019

What are your favorite reaction gifs/memes? Send us your top selections @Sprinklr with the hashtag #GoTSprinklr. (Let’s try to keep it PG-13, folks)

Follow the Throne with us all season long – new data recaps after every episode.

We wish your beloved characters good fortune in The Last War to come.

Research Methodology:
Create stunning reports
Make your research pop with eye-catching data displays
Learn How

We leveraged Sprinklr Research to analyze real-time data from 25+ social channels and 350 Million web sources.

We aggregated all messages containing (“game of thrones” OR “#gameofthrones” OR “#got” OR #forthethrone OR “#gots8” OR “#gameofthronesseason8” OR “@gameofthrones”). We then applied an additional keyword search to analyze any mentions of the season eight characters and house names. These additional keywords are called “Sprinklr Themes” – allowing you to slice and dice your listening topic mentions, turning unstructured data into structured data.

We organized all of this “big data” by three different charts – the character with the most mentions plus #forthethrone, most mentioned character overall, and most loved/loathed character. This blog post also contains visuals that were powered by our Sprinklr Display product.

All data was gathered from 12 am Eastern, May 5th, 2019 to 3 pm Eastern, May 6th, 2019.

The post Follow the Throne with Sprinklr: S8E4 — The Last of the Starks appeared first on Sprinklr.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview