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The idea of switching from one retail POS software system to another can be a daunting task, understandably so. Besides the learning curve and initial set-up that's involved, there's data migration, hardware and training to consider. To compound issues, there are a plethora of online retail software solutions on the market. How can you determine what is the right fit for your business? You've probably asked yourself, is it really worth it?

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Modern retail technology is defining the way retailers establish their brands. Modernized point of sale systems, in particular, are leveling the playing field for independent retailers to compete on a global stage. From the advent of bar codes in the 1970s, to the beginnings of eCommerce in the 1990s, retail has been an incubator of technological innovation, to the benefit of brands both large and small.

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Although it can be tricky to measure the specific ROI of using social media to promote your retail business, there is no denying that there is a direct correlation between a strong social media presence and increased web traffic, foot traffic, and sales. If your site and store have the content to back up what you promote in your social media accounts, you’re sure to drive more business. And as long as you develop a solid marketing plan and have a clear understanding of just how you want to use social media to boost your brand and store, a retail social media presence can be just the marketing tool you’ve been looking for.

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We've had quite the first quarter over here on the Engineering Team! The Springboard Retail features list is growing - here's a glimpse at just a few of the exciting updates and product enhancements included in this past quarter's releases.

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The first step in establishing brand popularity and reputation is to create a great product. Once this has been accomplished, businesses need to develop the right packaging. More than a protective feature, packaging can speak to the customer directly, conveying a brand’s message in an efficient manner that can ultimately boost sales, engagement, and loyalty.

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Data has become a major priority for retail businesses of all sizes. As technologies that capture and analyze data change, so too do businesses' abilities to put that data into context and draw new insights from it. The internet of things and artificial intelligence are two critical tools for companies when it comes to data collection and analysis. They provide a better understanding of day-to-day operations, inform business decisions, and give valuable customer insights.

Companies capture data in many ways from many sources. Below are three of the most important retail data sets to collect in your store using your point of sale system.

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Have you ever thought about how the camera on your phone automatically adjusts its settings to perfectly capture images in nearly any type of lighting? That’s artificial intelligence (AI) hard at work, right in the comfort of your pocket, and it’s getting better and better with each system update. The point is that AI is not as alien as most of us think. We may not notice it, but it’s already a big part of our daily lives – from our smartphones to the supply chain. AI in retail began showing up everywhere at NRF's Big Show in 2017, due to its capacity to rapidly transform various aspects of the retail industry. And today, these transformations have manifested in a number of significant ways.

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We can't believe another NRF Big Show has come and gone! Our team packed their bags and left frigid Boston—for only slightly less frigid NYC—last week to join 38 thousand other retail professionals at the world's largest retail conference and expo. Through chatting with retailers, walking the EXPO floor, and ducking into sessions and workshops, we picked up on a lot of retail trends that are bound to shape 2019, from AI to click-to-brick. But there was one thing we could all agree on: At NRF, the phrase “retail is dead,” officially died. Retail is most definitely thriving. 

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PayPal has a reputation for safety and security, which makes them the first choice for many e-commerce businesses who need to have a way to accept online payments. Unfortunately, fraud and criminal activities do still occur on PayPal, and any merchant who regularly transacts business over PayPal should be aware of these five common scams.

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All stores silently sell to their customers. From image to merchandise value, how a store looks and feels greatly affects customer perception. A store that sells prestige exudes an aura of exclusivity through several elements such as rich carpeting, luxurious furnishings and spacious display areas. A value-oriented store on the other hand will use different lighting, a tighter store layout and higher merchandise intensity to communicate their product value to customers.

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