To help marketing and sales professionals in taking better decisions for social media. Sotrender delivers the best solutions for marketing in social media analytics. Metrics, optimization, competitor comparison, and custom recommendations for Facebook, Twitter, Instagram, and YouTube.
In the age of fierce competition, personalization is key to engagement and sales on Instagram. Today, companies should closely interact with followers, trying to satisfy their specific needs and meet their high expectations.
If you don’t know how to personalize posts on Instagram, check the following useful tips. Believe you or not, they will help you to boost your marketing efforts and generate higher sales.
Show your gratitude
If you want to keep your business afloat, you should demonstrate your gratitude to your customers. You should say “thank you” for loyalty and support, which they give you. It will allow you to retain your regular customers and attract new followers.
To show your gratitude to your Instagram audience, you should do the following:
Create personalized posts to thank new users for following
Welcome new followers by tagging them in Stories
Tag followers on photos and in comments
Reply to every positive and negative comment
Reply to direct messages
Like, comment and share user-generated posts
These little tricks will help to make your followers feel valued and special. Eventually, you will be rewarded with high engagement and sales.
Share user-generated content
Let’s face the truth. Companies have lost the power to control their brands’ message a few years ago. According to the recent marketing report, 86% Millennials and Generation Z consider user-generated, not branded, content as an indicator of the good’s quality.
For this reason, you should utilize user-generated content to accomplish your business goals. You should encourage your customers to publish photos and video of themselves wearing, eating, utilizing or enjoying your product. Also, it’s important to regularly remind your followers to tag your company and to use your branded hashtag in their posts.
When it comes to user-generated content sharing, you should never forget to mention a post creator. It will prove the fact that you really appreciate the loyalty and support of your followers. By the way, you can also use customers’ photos in your shoppable posts.
Post udostępniony przez forever21 (@forever21) Lut 5, 2019 o 11:16 PST
Play with feelings
To boost engagement, you should create the emotional appeal of your brand on Instagram. Try to be creative and write posts, which won’t leave your audience indifferent. You should find the right words to make people feel happiness, excitement, tenderness, romance, love, nostalgia, or experience any other positive emotions.
Write your heart out and create a story, which will make readers think about their friends and family. Don’t forget to add a call to action “tag your friend/sister/travel buddy”, and you will double reach and engagement.
Do you want to see how a perfect personalized post looks like? Take a glance at the following publication about the cute relationship between sisters. More than a thousand followers found this post inspiring and tagged their siblings in the comments. With the help of this post, the artist, Amanda Oleander, boosted sales of her illustrations.
If you lack writing skills or creativity to create texts like this, don’t worry. There are lots of apps and services available online, which you can use to craft an ideal personalized caption:
GrabMyEssay. Check this website, if you need to edit your caption. Qualified writers will help you to correct errors and make your text perfect.
iDeasforWriting. This mobile app allows generating short catchy captions. Also, it provides access to various writing exercises, which you can use to practice your skills.
RewardedEssays. This is an affordable writing service. Professional writers may help you to craft a heart touching story within 24 hours.
PlotGenerator. You can use this tool to generate text automatically. If you feel stuck while writing, don’t hesitate to try this tool out.
Use geotags wisely
Geotag is another useful feature, which can help you to increase engagement and sales on Instagram. However, you should learn how to use it in the right way.
Try to avoid adding geotags, which display the actual location of your company. The point is that addresses like Bayshore Business Center and 12km Thadeua Road lack emotional appeal and you will not achieve any positive results using them.
It’s highly recommended to add the geotags which display the location of your followers. This simple trick will allow you to bring the target audience closer to your brand.
Share behind-the-scenes photos and videos
If you want to increase engagement on Instagram, you should be honest with your followers. You should share behind-the-scenes photos and videos to personalize your message. There are a few aspects of the business, which are worth the followers’ attention:
Equipment, materials or ingredients used in production
Post udostępniony przez Antonio Bachour (@antonio.bachour) Sty 7, 2019 o 3:35 PST
When you showcase what is actually happening in your company, you create stronger, more intimate relationships with your customers. It helps to increase brand loyalty, and boost sales
states Neightan White, a marketer at SupremeDissertations.
Designing a shoppable post, make sure that it doesn’t look like a standard ad. You should write an original caption, which will draw followers’ attention to the picture and make shoppers take a closer look at your product. Also, you should avoid using cliché phrases like “buy now” or “order today” because they will scare your followers away.
Don’t post white background product photos. Otherwise, your Instagram will look like an online store. Try to be more creative and present your products in the way you have never done it before.
Don’t try to convince your followers that they should buy your product. Help them to come up with this “brilliant” idea on their own.
Post udostępniony przez H&M (@hm) Lut 5, 2019 o 5:31 PST
If you have no idea how to craft extraordinary shoppable posts, don’t hesitate to get professional assistance. For instance, if you need a piece of advice from marketing guru, you can hire a qualified freelancer at Upwork. If you find it challenging to write winning captions, professional content creators from HotEssayService will help.
Instagram is a perfect platform to connect with your target audience and promote your brand. If you want to boost engagement and sales with personalized posts, just do it. Follow the recommendations given, and you will hit your business goals.
AI is one of the fastest growing industries and Sotrender is a part of it. Thanks to the grant from NCBR (The National Centre for Research and Development) we have created a Research & Development Team led by experienced scientists – Jakub Nowacki, PhD and Dominik Batorski, PhD (co-founder and Chief Scientist at Sotrender). We create innovative solutions for natural language processing, image recognition and social media analytics. That’s why our company was included in the State of AI in Poland report prepared by Digital Poland.
The State of AI industry in Poland
The ecosystem of AI industry in Poland is promising. 85% of all Polish AI companies are based in six biggest metropolitan areas. The leader is Warsaw, a home for 43% of AI companies. 23% have received VC funding, 70% have some clients from abroad. Two services most frequently provided by Polish AI companies are analytics, big data and business intelligence (43%), together with sales, marketing and advertising (37%). Polish AI companies use various technologies: the most popular language is Python, with 87% of companies using it. 38% use R language, but its popularity is low among companies which introduced AI over the last two years (we use both of them). You can learn more about the Map of AI in Poland here.
Sotrender’s position in AI industry in Poland
Sotrender is a company founded by academic researchers from Warsaw University – Jan Zając, PhD, specializing in psychology of the internet an Dominik Batorski, PhD, whose fields of expertise include social networks. Since the early days, Sotrender maintains strong ties with the academic community – we have special discounts for scientists, frequently work with the best specialists in their fields (in Poland and abroad), teach at various courses at the best universities in Poland (which is, surprisingly, quite uncommon).
Our R&D Team consists of experienced researchers specializing in deep learning, text mining, image recognition, transfer learning and natural language processing. They work closely with our Data Processing and Analytics Teams providing them with the innovative solutions.
We also welcome in our company students and graduates. Some of our employees started here as interns and by now they are important part of our Team, becoming key employees or even Team Leaders.
If you’re a member of scientific community and want to employ at your research our social media and internet discourse analytics, write us at: email@example.com, we’ll be more than happy to help you!
As a millennial female from Los Angeles, I know my Instagram game through and through. I know when to post my pictures to get the most likes. I know which of my followers I can count on to hype me in comments. I can probably guess how many viewers all of my stories will have.
Because I am insane.
But like many others who fit my profile or interests, we are insane because we are products of the hyper-connected digital environment we live in.
While my personal use for Instagram is purely for entertainment and probably narcissism, the stark reality is that in terms of evaluating worth in the business world, social media power holds a lot of weight.
One of the largest benefactors of the omnipotence of social media has undoubtedly been the fitness industry.
Social Media’s Glorification of Fitness
The internet revolution catapulted public health consciousness to unprecedented heights, but social media is directly responsible for making fitness “popular”.
Living an active lifestyle, regularly exercising, and healthy eating have become “trendy”, and accordingly, sharing fitness related content has a massive digital following and engagement around the world.
The effect is contagious: aspiring fitness model is an extremely common side job, athleisure clothing is trendier than high fashion lines, and fitness clubs are flooded with users taking more mirror selfies on their stories than actually working out.
Given how saturated the fitness market has become on any level, the leaders of the industry, both people and businesses, did not get there on accident: they earned their respective notoriety through expertly manipulating their digital presence and social media image to engage users and create a devout following.
Intelligently using social media to build your fitness brand has evolved past just relying on business mission and intuition. In order to even be competitive, using analytics to apply fact-based knowledge to leverage social media outreach for fitness brands has proven to be crucial.
In fact, using analytics is by no means a secret any more. Famed fitness Youtubers, like Tammy Hembrow, Christian Guzman, and Heidi Somers, commonly discuss consulting metrics before making any social media postings about their own brands or endorsed products.
While many spheres of the fitness industry have clearly taken advantage of analytic tools, the gym and fitness club subcategory has still yet to fully capitalize off the potential data-based social media marketing can have.
How Social Media Metrics Can Revolutionize Fitness Clubs
The fitness club industry has grown immensely to include gyms of all makes, sizes, prices, and themes. Given this diversity, different social media strategies will benefit different types of gyms.
Many fitness clubs are also familiar with analytic platforms through their elite club management software systems.
The data is used to predict retention and churn rates from their current client bases so fitness clubs can stay a step ahead to keep their user satisfaction high.
Most importantly, the data is used to identify your most profitable demographics, which can be used for customer acquisition on social media.
Combining information from this BI unit with similar analytic measures for social media like Sotrender will allow clubs to gain invaluable insight as to who their most engaged and frequent users.
For example, you can see if your most engaged demographics on social media reflect your most loyal demographics in your club.
Reach demographics at Sotrender
Gauging Customer Activity and Outreach
Sotrender allows users to access data regarding follower demographics, level of engagement, and trends associated with popular posts. These data points alone will encourage fitness clubs to tailor social media posts to specific audiences, strategically post at optimal times and days to have the furthest outreach, and syndicate the most relevant content to earn likes and shares.
In terms of customer acquisition across any type of gym, gauging viral impressions is a vital resource. Sotrender allows users to go outside the scope of follower impressions to categorize views earned from paid campaigns, organic followers, or viral posts.
Total reach, Sotrender
This viral metric, which specifies viewers who organically found the post without actively following or marketing tactics, is an invaluable resource for analyzing margins of prospective interested new clients. Therefore, the style of posts that engage higher viral metrics should be mass produced to target these new potential leads.
Gym brands with extensive networks or locations can manipulate their social media channels to make their clubs impress a more personal touch. By cross-referencing demographics and responses to social media posts from various club locations, these larger gyms can tailor their social media campaigns to their most engaged customers, resulting in higher probabilities of positive feedback.
Top cities and top languages, Sotrender
Additionally, cross-referencing data from different club locations will allow fitness clubs to identify patterns or specified trends between clientele.
If responses are mixed depending on location, then clubs can launch localized campaigns based off those unique preferences. That personal introspection enables club management to treat each location like the unique unit it is as opposed to grouping all client preferences together on a macro level.
One larger scale fitness club that has brilliantly gauged its metrics to create a strong social media community is the popular high-end gym Equinox. Equinox has publicly aligned their brand with an all-encompassing luxurious fitness lifestyle, using images of lavish facilities, designer workout outfits, gourmet healthy recipes, and high profile events like fashion shows and cocktail parties.
Accordingly, not only are Equinox’s engagement on posts consistently high, but its reputation as an elite fitness club is commonly known by members and non-members alike. This identity branding has helped Equinox both retain old members while attracting new like-minded ones who want a more extensive experience from their fitness club.
While creating campaigns and brand identities is essential for fitness club marketing, being able to comprehensively track their impact and continuously revise or improve these strategies is what makes them successful. Sotrender provides consistent aggregated data reports in order to make sure campaigns maintain the same positive public response that they launched with.
Boutique Fitness Clubs on Social Media
Excluding the massive chains, most fitness clubs fit the bill as a prime example of a small business. Where small businesses tend to have the upper hand on corporate giants is their ability to create a cult-like following with customer loyalty.
However, to gain this type of following, fitness clubs need to deliver on the promise of elite personal experience: growth and survival of boutique clubs is completely dependent upon customer service and developing personal relationships with members.
A boutique fitness club is characterized by a class-based structure that offers a specific fitness experience that would be difficult to replicate at a traditional club. They have skyrocketed in popularity due to the exceptional and intimate environment they provide.
Fitness expert Pete McCall describes the consumer appeal as,
Famed examples of these passionate followings to fitness clubs belong to CrossFit, Orangetheory, and Soulcycle. All three of these clubs have masterfully crafted their social media images to be extremely interactive, allowing these fan bases to provide most of their visual content for them. They have similarly produced merchandise and apparel that mirrors their social media campaigns, encouraging their customers to truly fit the mold of the community.
Social media for these small-scale clubs serves as the highway that connects branding to client allegiance. Often times, customer loyalty to this boutique fitness experience can be their most effective, and free, form of advertising. Knowing which campaigns will be the most successful can rely off which specific campaigns earned the highest Impressions with viewers:
Highest impressions and responses can indicate which marketing ideas will translate to community-building opportunities.
However, building a reputable brand and experience may not be enough. Since boutique clubs have expanded dramatically, competition within their fields is at an all-time high.
Think about how many specialty yoga, pilates, interval training, barre method studios you can think of within your neighborhood alone. Not only do these studios have to validate their worth compared to large traditional gyms, but they have to stand out against competition down the street that offers similar services and experiences.
In order to beat the competition, you have to know your competition. Sotrender permits users to compare their social media statistics, outreach, and strategies with competitor businesses, which will put them ahead of the game in terms of surveying the client landscape and deploying their own strategies.
The Fitness Industry as a whole would not be where it is today without different aspects of social media getting it there. As the “popularity” of fitness shows no sign of slowing down anytime soon, related businesses need to stay current with every digital opportunity.
Social Media analytics have a wealth of untapped potential in terms of helping fitness clubs distinguish themselves in their increasingly competitive market.
Content is a King in today’s marketing world. No wonder – survey shows it delivers 3 times more leads and costs 62% less compared to traditional marketing. Nevertheless, it would be useless without proper distribution, which is a queen in this arrangement. Content must be targeted to the most accurate audience. Probably all of you know about the main methods of sharing blog posts, videos and others. Let us introduce you a few uncommon ideas, which can boost your content marketing.
Web push notifications
An alternative to e-mail campaigns. Among its advantages, we should list a few aspects. First of all subscription to it is hassle-free. Internet users are tired of filling up the forms and giving their e-mail address – they don’t need more spam. The only thing when it comes to web push notification subscription is one click which allows sending notifications to a given recipient.
How does it work? Probably you’re familiar with it, but let’s clarify. Subscribers receive notifications (small clickable message) whenever they use a browser (not necessarily your website). There are many tools on the market which offer notification creators and mechanism for gathering client’s data and sending automatic campaigns. One of them is PushPushGo. It’s Adblock-proof, cookies-free and works both on desktop and mobile. The system follows visitors’ behaviours on your website. If you have an online store, notifications can remind about abandon carts, discounts and so on.
How to use web push notifications for content marketing? Based on what customers are looking for on your website you can divide them into groups and design automated campaigns. You can target specific content to an audience potentially interested in it. This relatively new solution delivers personalized user experience, and it’s not fully exploited yet.
Warning: make sure that the tool you want to use for web push notifications is GDPR ready, as the system gathers a lot of data about website’s visitors.
This platform gives a lot of possibilities: posts, stories, live video. Nonetheless, it’s not really links-friendly. In your posts, links are not active, and in stories, you can only add links if you have more than 10K followers. It seems like we’re stuck with using the phrase „link in a bio” over and over again. Well, yes, but there’s a completely new approach to it! Thanks to the tool called Tap Bio you can create a mini website filled with images, text and CTA buttons. Basically, by clicking a link in your bio, an Instagram user will be redirected to a place with many other clickable links. Customise it every time the new blog post arrives and inform about it in your posts and stories. Let the link revolution begin!
And how to measure the effectiveness of this activity? Thanks to Sotrender you can track and analyse clicks on the link in your brand’s bio. If you take a closer look at the data over the time, you’ll see which content and way of its promotion (i.e. what kind of stories) was the most attractive for your audience.
Chatbots supported by artificial intelligence can be extremely useful when it comes to customer service. This solution is fast and personalised thanks to automation. Instant answer is something that today’s client is expecting. Additionally, you can share content which is relevant to the questions, i.e. the article about a particular feature of your tool and how to make the most of it. But that’s not the only application of this technology.
You can use it as a newsletter platform. Instead of via e-mail reach your customers on a messenger. Moreover, it gives another possibility – to send customised content based on customers localisation. It can revolutionise tourism marketing.
A new and still exciting option is a message which is a response to a comment (comment-to-messenger feature). In a Facebook post encourage your audience to leave a comment and promise valuable content in exchange. It’s also a great way to boost this post organically and increase your reach.
The most popular tool for chatbots is Chatfuel, but you’ll find many more on the market, including basic free features.
Non-mainstream social networks
The internet does not end on Facebook, Twitter, Instagram, Snapchat and Pinterest. There are many other social media that you can use in content distribution. Find the places that your audience visit. Facebook is the most popular social network but that doesn’t mean that your target group is there. Think about your audience’s interests and choose the best platform, where you can exploit your niche.
Quora– a Q&A platform. High-quality discussions characterise it. There are a lot of rules, and if you break it, you’ll get banned, or at least your answer won’t be published to prevent intrusive marketing. Look up for questions related to your blog posts or videos, answer with a short explanation and invite Quora users to find out more by giving the link to the whole material.
Reddit – for people interested in new technologies, probably with higher education and good job. At the beginning just like and comment other posts to get familiar with the portal. Then start posting on your own, but still react on other posts to get closer with a community.
Medium – many blogs in the one place. Users uploads their article to share knowledge. Content is grouped into thematic streams like tech, culture, startups, self, politics, design, health and more. You don’t even need to copy your article, just put it’s URL so the platform will take it from the website – of course, you can edit it, i.e. if you only want to share a part of an article and attract users to enter your blog for more.
Hacker News – a platform for developers. Short message and link. That’s all they need to be up-to-date with the latest news in their field.
Flipboard – an app which works like a newspaper. Its users upload links to external pages, so you can get all the news in one place and personalise your feed with your interests. Content that you share here also has to be valuable, and it can be delivered to your audience by creating a magazine and gather your articles. The latest version of Flipboard gives intelligent magazines which are tailored for the particular users.
In all social media, especially those listed before, the main point is to give value to the audience. Internet users kind of got use to ads on Facebook and other giants, but on other platforms users immensely value the quality of posts and news. Before you start acting on those specific platforms – learn the rules and follow them. Build up your audience trust to achieve success in the long run.
To get through marketing clutter, you have to think outside the box not only regarding content ideas but equally when it comes to content delivery. Try out solutions presented in this article, analyse, optimise and find the most effective for your brand.
The fashion industry has been one of the first to embrace social media. In fact, you can see designers and sellers alike, sharing content on platforms like Facebook, Instagram, Pinterest, and Snapchat in their droves.
All this means an increasingly fierce amount of competition. Standing out and making an impact can be challenging, especially if you’re struggling to find your creative spark. Let’s take a look at a proven step by step process that will allow you to do just that.
Picking the right social platforms will be crucial the growth of your brand
What you’ll see is that because your product is predominately visual, you need to be sharing visual content. This is where Instagram comes into its own. Facebook would also be a good place to invest time and effort.
You may be tempted to create a LinkedIn network, or start tweeting, but these platforms aren’t really the right place to be. Remember that you want followers from your target audience, not just followers for the sake of followers. Only then will you be able to create the connections that result in the sales that are going to grow your brand.
Create content ideas that will allow you to standout from your competitors by celebrating your individuality
If you want to standout, then you need to be original. But you must do it in a way that’s in alignment with the core ethos of your brand. Here are some common ways in which people try to be unique, but for the wrong reasons:
Jumping on every hashtag just to try and get noticed
Creating a campaign, a week, and never connecting them back to the core brand identity
Posting content that’s designed to get a reaction and response, rather than creating a connection with the brand itself
You can easily see why none of these are desirable strategies. If you want to be unique, then it all comes back to celebrating the individuality of your brand. You’re a creative and you know what makes your brand standout, so take that same mindset with you into the world of social media.
“Staying true to your brand is the most important thing you can do. It’s what allows you to create meaningful connections that should someday result in those all-important sales”—says Lewis Duren, Brand Strategist at ResumesCentre.
Don’t just promote, think. Figure out what is that your audience cares most about
When you want to cause a storm on social media, you need to know how to position an offering to your target audience. No matter what you post, someone will always see it. But are they the people you’re trying to sell your clothes to?
The secret to connecting with your target audience, is to figure out what makes them tick. Here’s a few questions you can ask yourself so that you can understand what your ideal customer wants from you:
Why do they shop our products?
What types of content do they like to digest online?
How often are they being online, and which times of the day are they most likely to be active?
Do they tend to follow and watch, or do they prefer to actively participate with content?
Are there any overarching themes or interests that most of our customer base can relate to that we can weave into our campaign strategy?
“The most important thing for me, is to understand who my customers actually are. It’s all well and good coming up with a great product that tries to do everything under the sun. But if you haven’t tailored it to the needs of any particular group, then it runs the risk of being beaten by specialists every single time” — says Chris Mercer, CEO at Citatior.
Offer stunning visuals that put the competition in the shade
When you want to harness the true power of social media, you need to create stunning visuals. Pictures are processed 60,000 times faster than text, and your products are highly visual which means they’re especially suited to Instagram.
You will need to start thinking about how you can create a certain style and format of image that projects your brand. Don’t make every image identical by using the same angles and filters, but at the same time there needs to be a theme.
Think of it in the same way as you would if you were creating a catalogue for your new collection. Just because you’re posting the images one by one, doesn’t mean that you need to completely change the identity of your brand in every shot.
Optimize your content by conducting topic and keyword research in a targeted manner
The art of using social media is all about keeping up to date with what people are talking about. Hashtags are the way you do it, and you can use them to appear in front of the eyes of millions more people if you deploy them correctly.
The most important thing is to ensure your messages don’t look like they’ve been overstuffed with keywords. Online tools such as OnlineWritersRating and FlashEssay enable you to have your content polished by a second pair of eyes. Ideal if you want to ensure that your brand voice remains consistent across the various different social networks.
Take the time to research your hashtags correctly, and avoid the urge to jump on every one that you go viral. You still need to add value with your posts if you’re going to project your brand to your target audience. If you’re popping up here, there, and everywhere, then it will become apparent that you’re posting content solely to get noticed — something no user has time for.
Decide on which types of content do the most for your brand’s reach
You might think that the only real choices are video and stills, but there’s a lot more to it than that. Here’s a few ways you can use video to create different types of content that will keep your social media campaign fresh and engaging:
Lifestyle pieces that show how you design your collections are a great way of giving your followers an insight into your creative process
Fun, seasonal snippets are great at peak times like Christmas, or the start of the summer months
30 second pieces that show your clothes being worn in locations that reflect your brand’s roots are key if you want to establish heritage
If you have an offer or a discount, then a quick video will have a much higher uptake rate than a text-based advert
“Video content is the future of the internet, and in lots of ways it’s already the present. As much as 80% of the traffic at any given time is video, which tells you everything you need to know about what people like to see” — says Pat Fredshaw, Copywriter at EssaySupply.
Combine videos with a good selection of stills and you’ll be able to create a steady stream of engaging content. Ideal if you want to gain genuine followers and grow your brand.
Create the content with the help of a professional if need be
There is nothing wrong with working with a professional to launch your social media campaign. Whilst anyone can post, not everyone can do it equally well. It’s not an admission of failure; just as hiring someone to make your clothes or to ship them on your behalf isn’t either.
Here’s a few ways that a professional can help you take things to new heights:
They will know what works and what doesn’t, which will remove the need for a lot of trial and error on your part
They will be able to advise you on seasonal campaigns, and the ideal times of day to post if you want to maximize engagement
They will be able to assist with hashtag research so that your content stays current
If you decide to go down this route, take the time to find the right fit for your brand, and things will be all the better for it.
When you want to promote your brand on social media, you first need to decide which platforms you want to work on. With such a visual product, it’s clear that Instagram and Facebook are going to be more useful than Twitter and LinkedIn. Make these your focus, and then turn your attention to the content.
Your content needs to be a combination of unique, eye-catching, and powerful. The last one is all about creating something that can connect with people so they feel the need to share it with their friends and followers. Ideal if you want to turn your followers into your very own marketing team. Once you do that, you’ll be amazed at the places your brand will be able to penetrate, and the people you’ll be able to connect with.
We’re not talking about Christmas just yet, but it’s still the official start of the shopping season. Like last year, Sotrender has extended its Black Friday and Cyber Monday and is now celebrating Cyber Week.
Here are our offers for this special occasion!
– Up to 40% discount on Sotrender –
Have you been thinking about giving Sotrender a try? There won’t ever be a better time!
Now you can get a discount of up to:
40% – with yearly upfront payment
30% – 6 months upfront payment
20% – 3 months upfront payment
This offer is valid only for new clients, for any subscription plan.
– Every report is 25% off –
This week only, reports are now offered with a 25% discount.
The offer is valid for:
Comparative analysis reports: Get to know your market position in comparison with your competitors – optimize your strategy and communicate in a more effective way by seeing what works in your market.
Analysis of Google Maps reviews: Find out which branches are getting the best reviews and which ones aren’t doing so well and learn how to respond to any problems that arise.
Influence Index reports: Find out which influences can do the most for your brand and learn about their strengths and weaknesses.
Why should you take advantage of our #CyberWeek offer?
You can now analyze Instagram business profiles with Sotrender (including e.g. Stories analysis!).
We’ve added new reports to our offer, e.g. influencer research called Influence Index.
You can also choose one of our bestselling reports, like comparative analysis.
We’re also aware that you need to talk our offer over with your co-workers or boss. That’s why the promotion is valid for the whole week, from Friday, November 23rd, to Friday, November 30th.
If you happen to have any questions regarding our reports or subscription plans for using the Sotrender tool, feel free to contact our Sales Team. We’ll be happy to help and clear up any doubts!
Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles effectively.
That’s why we have this guide for you. After reading it you will not only know what is the difference between reach and impressions, but also how to analyse them and how to use data to set strategic goals in your social media marketing.
Reach in social media – what is it?
Fortunately, reach in various social media is defined similarly. It is a number of people that saw your content, whether it appeared organically on their news feeds, shared or commented by their friends or it was an effect of a paid campaign. The greater the reach, the higher number of people that saw your content – it’s that simple.
Impressions in social media – what are they?
Impressions, on the on the other hand, are a number indicating how many times your content was seen by users. It is always bigger than reach. If your content was first seen by a user in their newsfeed and then appeared in it again (when, for example, someone in their social network shared it), and they saw it, each instance is counted separately. Effectively, it means that impressions are never smaller than your reach.
Reach and impressions – why are they important?
Both metrics are important in social media analytics. They show how many people saw your content and how frequently. In the days of social media and constant scrolling through news feeds on Twitter, Facebook and Instagram, content which is seen once will no longer have an impact.
Impressions are a crucial metric in paid campaigns – you want your content to be remembered. They are also important in organic communication – higher impressions number suggests that people go back to your content or that the algorithms showed it more frequently – both of those things are indicators of matching the interests of your target group.
How to analyze reach and impression is social media?
You can analyze both metrics in the rudimentary analytics tools provided by the social platforms itself, but hey have a lot of constraints. For example, Facebook and Instagram provide limited insights into historic data, either 7 or 28 days. This timeframe is too short to get deep understanding of trends, your performance and how to improve it. For all this you need an external tool that provides you with historic and detailed data on reach and impressions. Like Sotrender.
We offer deep analysis of your reach and impression on Facebook and Instagram. You get an access to at least 30 days of historic data (in need of more, just write us!). You can also check your average reach and impressions number, when you got the higher reach and impressions (and what caused it – you can see stats of everything you posted on a chosen day).
Let’s break it down a little.
Analysing reach and impressions in Sotrender
You can do it for your own profiles (the ones you have an access at least on Analytic level in case of Facebook and the Instagram Business Profiles that are connected to a Facebook Pages you have an access at least on Analytic level). When you add them to Sotrender, you get all the necessary data in Reach & Engagement section.
In there, you get data not only on reach and impressions, but also engagement metrics (which is a completely different story, that we’ll dig on some other occasion). Every tile is clickable and gets you to the more detailed view of a given metric.
Facebook reach analysis chart in Sotrender
For Facebook, you can check different kinds of reach in Sotrender:
Organic reach – the number of Page and post views published by a Page without any paid (promotional) activities.
Paid reach – the number of Page and post views published by a Page which are a result of a paid activities (ads).
Viral reach – the number of Page and post views published by a Page which are a result of other user activities (e.g. sharing). Information about viral reach is available only within the Sotrender tool; you won’t find this metric in Facebook Insights, for example.
The same goes with impressions. You also can break down the percentage of each kind of reach. Use that knowledge to improve your marketing performance – data is the best teacher.
Analysing Instagram Reach & Impressions in Sotrender
Daily breakdown of reach on Instagram in Sotrender
Analysis of your reach and impressions on Instagram differs slightly in Sotrender. You don’t get data on different kinds of reach, but we provide with the breakdown of days of the week – you can use that to better planning your content publication.
Instagram impression breakdown to different content types in Sotrender
Impressions analysis offers you additionally a chart detailing the percentage of impressions of different kinds of content – photos, videos, carousel posts. This helps you with deciding what to post on Instagram.
What to do with that knowledge?
As I wrote earlier, both reach and impressions are crucial metrics for your social media marketing performance and its evaluation. Understanding them, what caused their rises and falls is extremely important for your brand. Sure, engagement shows how people react to your content, but if they don’t see it, there’s no engagement and your message is being missed. That’s why you should analyse your reach and impressions and based on that knowledge setting goals for your performance and activities in social media.