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The power of link building is immense for SEO despite the often-heard hue and cry about any of it being spammy and dead. For effective SEO performance, link building remains as potent as before and a pillar of your SEO strategy that contributes to its performance. Links are directly responsible for increasing organic searches, and this is why it is still central to any SEO strategy.

To maximize the long-term benefits for your website, you must practice each link building practice strategically instead of considering it as some static tactic aimed at manipulating search engines. Link building is an effective tool for building relationships and giving value to users, and you must look upon it as a long-term investment for better SEO performance.

The importance of link building

Search engines have become more sophisticated and keep updating its algorithms to provide the best user experience by presenting the most appropriate answer to search queries.  However, to identify what content would be useful for users, search engines still rely on third parties and users. To bridge the gap effectively, links play a crucial part.  Links serve a citation in research, enhance the value of web pages, helps in indexing isolated pages, provides referral traffic and builds relationships within the niche of your business. The functionality of websites enhances considerably due to effective link building. To receive professional assistance and guidance in link building and other SEO strategies, log on to www.keywordfyrebird.com.

Authoritative and relevant backlinks matter most

All links are not alike, and you must create the right balance between the quality and quantity of links by gathering insights about the links that you target and even those that you already have in inventory. By using some tools like Majestic and Ahrefs, you can see through the links pointing to your website to understand its quality.  Link quality depends largely on the kind of authority demonstrated by the website or the domain from where it originates and how much relevant it is for users.

Keeping the above in mind, you must explore some advanced link building techniques discussed here that can provide the maximum returns.

 Link reclamation

The links that you acquire do not remain intact throughout because when websites change URLs or remove pages, it results in broken links. It is very frustrating if you suddenly find some links that you had earned with lots of effort, disappear suddenly. Link losses can happen if the page that you linked with does not exist anymore and shows 404 error, redirects to another page with 301 or Google does not index the page, or the website owner/ author removes the page.

Link reclamation is the process of regaining links that you have lost by creating a list of links with old URLs and anchor text as well as new URLs and the location of broken links and then by understanding what caused the disruption to take action for reclaiming it.

Broken link building

The process is similar to link reclamation and involves almost similar strategies with an exclusive focus on leveraging broken links only from every nook and corner of the web. By using the Google Chrome extension, you can find any broken links that exist on your page when you conduct research. However, to find out the entire inventory of broken links, it is advisable to use Ahrefs or SEMrush for doing some topic research. Another way to have a list of broken links is to scrape blogs and educational resources in your niche by using a tool like ScreamingFrog.

With the list in hand, you can recreate or improve upon the page by approaching publishers to request them for replacing broken links with some high-quality content that you can provide.

Resource link building

Resource link building is the process of getting your website included or mentioned on the page of a website that lists various resources. In the process, your website gains authority as a reliable resource and many other websites would be eager to link with you thereby enhancing the possibilities of acquiring new links. It becomes easy to connect to some awesome content on other websites because resource pages are created exclusively for the purpose. Although the process of resource link building entails manual outreach with a low success rate, the gains are quite significant because it generates quality traffic and builds the authority of your website.

Skyscraper technique

To overcome the challenge of creating high-quality content that attracts links, it is easier to adapt the skyscraper technique that consists of gathering popular content that earns lots of links and use it as inspiration for creating even better content that naturally attracts more backlinks and helps to build relationships with the right people. The technique does away with the hard work of indigenously creating high-quality content as you reconstruct content that has already become popular and use your creativity to make it even more popular.  You start with an advantage and sure of gaining from it without taking any chances.  You must use some tools to analyze high-ranking content and find content that enjoys high sharing and once you find it, revamp it and see how backlinks start flowing in.

Gain thought leadership

Positioning yourself as a thought leader in your niche is one of the effective ways to build links and earn recognition. It consists of contributing your thoughts on topics to demonstrate your expertise wisdom and show how much you care about it.  To become a thought leader, you must have a finger on the pulse of the industry to which you belong and have a desire to inspire and educate readers related to your industry.  Once people recognize your importance, they would naturally like to link with you to derive value from their interactions with you and in the process, you gain valuable links. The process ensures that you receive only high-quality links because people who are seeking value would only be interested in linking with you.

Link building when done rightly provides high returns and remains as important as before to both marketers and search engines.

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Instagram for Business is one of the most important social media marketing tools for your business. From getting new audiences to increase engagement and direct sales, Instagram for Business is helping millions of brands succeed.

Instagram for Business: A Brief Introduction

With more than one billion active users every month, no brand can afford to ignore Instagram. From being one of the coolest social platforms for individuals, Instagram has evolved into the perfect destinations for brands.

This change has not come overnight. As more businesses realize the benefits of Instagram for Business, Instagram keeps rolling out more business functions for brands. Given the right social media marketing strategy on Instagram, brands can-

  • Reach out to existing and new customers.
  • Promote their products and services.
  • Increase branding and credibility.
  • Develop a loyal customer following.
  • Maintain healthy engagement with their consumer base.
  • Increase direct sales from social media marketing.

Let us look at some official statistics from Instagram itself. This is important, as it gives us concrete reasons why brands, global and local, should consider Instagram for Business.

 

There are 25+ Million Business Accounts on Instagram

 

 

More than 2 Million Businesses Advertise or Promote on Instagram

 

More than 60% of Instagram Users first discover a Product or Service on Instagram

 

More than 200+ Million people on Instagram follow at least 1 Business Profile

 

 

80% of people on Instagram spend more time on Videos than static images

 

Of all stories on Instagram, brands contribute 1/3rd of them all

These statistics are staggering in terms of the volume of people and brands on Instagram. For brands, it does not make any sense whatsoever to ignore Instagram. Given such high numbers, Instagram for Business is the preferred choice of many brands. Some brands do not even want to be on Facebook. All they ask is for a brilliant Instagram social media marketing strategy.

How to Set Up Your Instagram for Business Profile

Unlike a normal profile, Instagram’s business profile gives you access to a host of professional tools. These include statistical insights, added features and reports. Creating an Instagram for the Business profile is easy. However, optimizing it requires investment, effort, and smartness.

For small businesses, Instagram for Business makes real sense, as it is free, and we hope it always will be.

Step 1: You need to download the Instagram App for Windows, Android or iOS.

Step 2: You need to Sign Up using your brand email id.

Step 3: At this stage, Instagram for Business will ask you to choose a username and password. (Make sure the username is exact or similar to your brand name).

Step 4: You need to enter your Instagram for Business profile information.

Step 5: Select a Profile Picture that represents your brand. It can be a logo or a location, but it needs to be legible and attractive. (It will become the identity of your brand).

Step 6: Done. You have your own Instagram for Business profile complete.

If you already have a personal account, which you want to convert into a business profile, you can do that as well. Once you have created the account, you need to focus on three key things-

  • Your Instagram for the Business profile should have your website URL
  • The profile should have an attractive bio about your brand.
  • The brand’s contact information should always be visible so that people can connect.

Once you are done with setting up your account, you need to start creating content and sharing them with the Instagram world. Many sites will tell you what to do after reaching a certain point in your Instagram journey. However, our advanced guide to Instagram for Business will help you start your profile from scratch.

How Brands New to Instagram should start their journey

If you are new to any social media platform, the world can seem unmanageable and confusing. However, we are here to help you make sense of the chaos, create your own method to madness story.

1. Identify your Target Audience:

This depends on what kind of a brand you are and what is your target audience. An insurance company and a toy brand cannot have the same kind of social media strategy. You need to identify your audience based on-

  • Age
  • Gender
  • Geography
  • Rural/Urban divide
  • Ethnicity
  • Class/Status
  • Linguistic/Cultural Affinity

Once you have created a list of affinities, you can have some surety of what kind of audience you would want to attract.

2. Set a Narrative for your Brand:

Instagram is all about authenticity. If you are not ‘real’ on Instagram, you will not be successful. Given the high number of young users on the platform, every brand needs to have an authentic storytelling process.

This involves evolving your own narrative and sticking to it. Gone are those days when brands used to play it safe and be diplomatic. Even a brand like Nike went ahead and reaped billions because of its anti-racism Colin Kaepernick advert.

Whatever the brand, if you strike a chord on an emotional level, you will succeed. From a food brand to a clothing brand, you can align yourself with various social issues. Audiences want brands to speak out and take a stand.

3. Create an Identity for your Brand:

Borrowing from the previous point, creating an identity on Instagram is essential to success. No matter what size your brand it, the platform offers you such an opportunity. After you have chosen your target audience and set your narrative, it is time to create your identity.

The following are some of the options that your brand can espouse-

  • Female empowerment or gender equality
  • Anti-racism and universal citizenship
  • Global warming or environmental friendly
  • Sexual independence (LGBTQ Rights)

Again, no matter what industry you are in, the above topics have a huge following. This is not to say that you should not believe in an issue to start promoting it. You definitely need to believe in something close to your heart and create a brand identity out of it.

4. Plan a Social Media Marketing Strategy:

The above three points also qualify as being part of a social media marketing strategy. However, specifically, this means creating actionable plans. Here you need to decide how many posts you are going to do in a day. Alternatively, what kind of content format you are going to publish.

You should plan the following things before you start creating content-

  • Number of posts per day and per week.
  • A number of stories per day and per week.
  • What type of content you would want to push- images, albums, videos, GIFs.
  • Your post timings.
  • Content strategy (for each day, week and month)
  • The Instagram Team- Designer, Copywriter, Account Manager.
  • The theme, color scheme and brand logo placement on your social media.
  • How you are going to integrate your narrative and your identity.

Planning a social media marketing strategy for Instagram for Business is not an easy task. It is a roadmap. You will have to define it properly before you jump right in.

5. Do Your Research:

Once you have a clear idea of what you want to do, you should see what others are doing. In every industry, there are always global players and local players. As a brand owner, you should be aware of what both are doing.

Go through their social media feed (including Facebook) and see what kind of language, imagery, content types they are focussing on. See which posts are getting more traction than the rest. Check for the hashtags they are using.

Doing your research is crucial for you to understand what direction your brand should take. I have often seen brand owners have a stringent view of what they want to do. However, it does not have any correlation with the existing reality.

6. Create Content:

Only when you are done with the above is it time to create content. A content strategy is something that will help you identify the types of content topics. A brand’s Instagram for the Business page should have-

  • Posts about the brand’s products and services
  • Posts about the brand ethos and its employee/work culture
  • Customer appreciation or positive feedback posts
  • Milestones and other targets (new store openings, launches, etc.)
  • Topical Issues that are in vogue
  • Brand location, physical on-site characteristics

It is key that your content strategy is a healthy mix of all the above-stated content types. The content needs to be beautifully shot in a professional way. If you are planning to do videos, it should be edited professionally. Brands should also try to limit the ‘text on image’ limitation of Instagram (lesser the text on the image, better it performs).

7. Leverage Instagram Stories:

Instagram stories are the next big thing in terms of reaching audiences. Statistically, stories have a more extensive organic reach than even posts on Instagram for Business. A good social media marketing strategy requires that you post at least 5 to 6 brand stories every day.

The best part about stories is that they will be gone in 24 hours unless you choose to share them as highlights. The best content for stories can be daily experiences about the brand. According to Sprout Social, more than 400 million Instagram users share stories every day. By strategically using stories, you can increase your engagements and audience base quickly.

8. Post Regularly on your Profile:

The key for brands, which are new to Instagram for Business, is to post daily and regularly. Do not do three posts in a day and then have no activity on your page for a week. Try doing at least one post per day.

This will help define your brand in a positive way. The impact will be effective on both Instagram’s algorithm as well as on your audiences. They will have something to look for every day from your brand.

To grow a steady follower base and engage people, posting regularly is a must for any small business.

9. Engage and Reply to People’s Comments and Likes:

I have already said that Instagram is all about authenticity, Unlike Facebook, which has tended to become a formal sphere, Instagram is still all about the community. By personally engaging with people, you will create a following that will last for a very long time.

It does not require much- just responding to comments and likes that you receive on your post. This might just take 15 minutes every day, but it contributes a lot to brand building.

As a brand new to Instagram, engaging people who like your brand will set in motion a chain of events. These reactions will help you grow organically. Again, unlike Facebook, Instagram retains some organic reach potential.

10. Regram your Client Pictures:

Resharing or Regramming (Instagram lingo) will help you get the word out about how your customers perceive your brand. A new business can use this effectively to help gain new customers.

Regram is an app on Play store. It is used to post client pictures to your Instagram account. Rather than you saying good things about your own brand, let your customers be your brand ambassadors. Let them speak on your behalf.

Reframing helps build credibility and positive vibes about your brand on the market. Regrams should be part of your content strategy. You can use Regram once a week and put out the content on your page.

Other Strategies to Pursue on Instagram for Business Pages

I have already stated at the outset that this guide is a guide for new brands who want to venture on Instagram.

However, once you get familiar with the process, it is time to optimize the page and the strategy. This is where a proper hashtag strategy for your brand needs to be implemented. Following some experience, you can also go for some local Influencers and a preliminary Influencer Strategy for your page.

However, these are advanced mechanisms that should be done only after you have gotten a hang of it. Strategies like paid promotions, Instagram advertising, and shop features come later on, once you are familiar with the platform.

(If you want me to do a separate post on such strategies, please comment in the comments section).

Instagram for Business: The Final Word

As more and more brands are moving away from Facebook, Instagram is becoming the new destination for them. The emphasis on visual on Instagram helps it appeal more to brands. There are some brands, which ask about the future of Instagram for Business. The skepticism is genuine, given Facebook’s organic reach bloodbath.

However, in the case of Instagram, there is some light at the end of the tunnel. Instagram has already started rolling out an e-commerce platform for brands. This will enable brands to set up a virtual e-commerce shop on their Instagram page.

The entire digital industry is talking about how Instagram might bite into Amazon and Alibaba for example. For new brands, who sell products, this is a very interesting opportunity. The rollout has already in the USA. It is expected to be launched globally by the end of the year.

Let me know what you think of this advanced guide to Instagram for Business in the comments section.

If you have any other questions on social media marketing or Instagram for Business, please email me at info@viacon.in

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Have you wondered why YouTube vloggers are able to lead the best lives?

Why they are able to enjoy the best travel experiences, cars, tech products, and lifestyle?

They are able to do this as they have successfully learned the art of mastering their passion with income.

With a little bit of help, you too will be able to rise up the ranks and enjoy their lifestyle. All it needs is the right YouTube strategy, dedication, discipline and a little bit of luck.

In this article, we will tell you how you can promote your YouTube channel for free.

Why YouTube has emerged as the Most Powerful Search?

Let us start with some statistics.

According to Hootsuite, YouTube is the second most visited social platform on the web after Facebook.

With nearly 2 billion active users per month, being on YouTube has become necessary for any brand or marketer.

In the USA alone, people on YouTube are now spending an average of 6 hours daily! If that does not motivate you to start your YouTube channel, I do not know what will.

However, according to me, YouTube is more potent than Facebook as a social platform because-

  • Being a Google product, Google actively promotes YouTube content
  • Maximizing keyword potential on YouTube helps climb the SERPs
  • Monetizing on YouTube is easy and less troublesome than some other mediums
  • YouTube is a better affiliate marketing model that standard affiliate review sites
  • YouTube is more experiential for consumers (Images trump text, video trumps images)

There are several other reasons why YouTube has emerged as a powerful platform. However, its affinity to Google and the favors from Google should be reason alone for you to embark on your YouTube journey.

Is YouTube already saturated?

The statistics favoring YouTube are not some secret. Almost every brand and marketer is aggressively promoting his or her content on YouTube. No matter what the industry, there are at least a hundred different authority YouTube channel.

These guys are not just uploading videos regularly, but also promoting it by pumping in huge marketing budgets. Not to mention the experts that are at their disposal when it comes to-

  • Scripting videos
  • Shooting videos professionally
  • Editing videos
  • Social Media Promotions
  • Influencer Marketing

In short, they are doing quality work!

For you to stand out and establish your channel, you will need some tips that will help you succeed. Let us be honest, you will not be able to match the marketing budgets of some of the biggest brands. You will not be able to match their social media following.

So what do you do? Should you sit there and let your passion and ambition go to waste? You definitely should not. I am here to help you. By strategically promoting your YouTube channel, you can succeed. The best part about all the tips and tricks- you can do it FREE!

Since this is not a guide on starting a YouTube channel, I will not get into the basics. Rather, I would jump right into the best ways to promote your YouTube channel.

10 Best Ways to Promote Your YouTube Channel for Free: The List

In the previous sections, we have outlined the benefits of YouTube for brands and marketers. We have also listed the competition already there on YouTube. Let us now look at some ways in which you can stand out on YouTube by promoting your content free.

1. Find a Content Niche:

If your passion is automobiles, reviewing cars is just not going to cut it. However, within the auto industry, you can look for a niche. For example, your niche can be reviewing electric cars or hybrid cars. Yes, there will be competition here as well, but it will at least be not generic.

According to Google, people’s search patterns are becoming more and more specific. Content overload and the information revolution are to be blamed or credited for this. By creating your niche, you will reach out to an engaged and specific user base.

(Our Tip- Use Google Keywords strategically, and see the search volumes for a niche category)

2. Start a Content Blog and Integrate your Videos:

If you are doing just one thing- creating videos, I am assuming you have already done fair research. Use the same research and put it into text. Have a review blog with embedded YouTube videos. WordPress Blogs are free, and if you do your research, you will find great design in no time.

This will help you reach out to larger audiences. This will also help you drive traffic from your blog to the YouTube channel. By creating two avenues with the same content, you will be helping more audiences. I am sure; some of your competitors are not doing that.

(Our Tip- Do not post entire videos on your blog. Just post a minute or two. Encourage users to view the full video on your YouTube channel).

3. Use Social Media Aggressively:

The social media world is an ecosystem. You cannot choose one platform and ignore the others (including your blog). Your ‘business’ should have a social media presence. You do not need to be on all platforms. However, I personally recommend Instagram, Facebook, and Snapchat.

These platforms serve both purposes- wider audiences and target audiences. The key is to grow your audience by posting regularly. Again do not post entire videos, snippets will do. Encourage audiences to visit your YouTube channel and blog for the complete package.

(Our Tip- Use Stories Aggressively! Post BTS footage, employee footage on stories as much as you can. This will create the hype and curiosity for your final video product).

4. Use Keywords and Titles Strategically:

Keywords play a major role in helping you climb not only Google’s SERPs, but also YouTube’s SERPs. Yes, it is a thing. By using free keyword planners, you can find out which keywords are ranking and which have the highest search volumes. You need to use this effectively, before planning and starting the content creation process.

The same goes with regard to titles. The title of your video cannot be an afterthought. It needs to be defined at the very outset. Short titles of not more than 60 characters work the best. I would request you to use the keyword in the title itself.

(Our Tip- Use keywords, not only in the title but also in the description section of the video).

5. Optimize your YouTube Channel Profile and Descriptions:

Never go for a half-baked approach when it comes to filling out the profile requirements. You need to fill out every field, to the best of your abilities. Creating a catchy profile helps you grow your audience on YouTube. It also helps you appear professional and serious. These small things matter a lot in the end.

Another thing that you can do is to provide information about the video in the description section. This should be informative, descriptive and have continuity to the user’s journey. Yes, you should always mention the ‘like and subscribe’ CTA, along with giving social links of your pages.

(Our Tip- Ask users to visit your blog for more information and complete statistics or figures. This will help redirect some traffic from your YouTube channel to your blog). 

6. Engage with People on YouTube:

The best YouTube vloggers always maintain a direct relationship with their audiences, no matter how big they get. Studies have shown that more people are likely to comment on YouTube videos than on social media pages. This gives you an opportunity but also possesses a challenge.

If you are starting out, everyone who is commenting on your video is a probable repeat viewer. You need to reply to each comment personally and start mini threads. This process should be replicated on your social platforms and blog sections as well.

(Our Tip- Pin something catchy, controversial, freebie, giveaway right on top of the comments section. This will set the tone of the thread, and interest people to participate).

7. Create Amazing Video Content:

This is obvious, but it still needs to be said. If you are going to do it seriously, do it the right way. This is your foundation. Videos should be well shot, crisp and edited well enough. One thing that I have noticed that most vloggers compromise on is noise modulation.

There is a lot of free video editing software on the market.  Blender, Filmora, and others help you get most of the functions done while not compromising on quality. You need to dedicate the maximum amount of time to this function. You do not need to create videos every day. Create a video once a week, but make sure it is stellar enough.

(Our Tip- Creative Texts on Videos in the form of Infographics, Rankings, Pros, and Cons help convey information better.)

8. Follow YouTube Best Practices and Mix Video Content Types:

You cannot have just one form of video content on your site. You need to mix it up. This involves creating video sections on News, Reviews, Comparisons, User Video Reviews, YouTube Live, and other things.

You should also follow YouTube’s guidelines stringently. Do not ever try to manipulate YouTube or Google. You will not escape, no matter how big you are. This includes following their video guidelines, text guidelines, and monetary policies. It is always best to stay under the radar.

(Our Tip- After you have created some videos, start-creating playlists on those videos. This helps audiences, and adds to your video offerings).

9. Invite Guests and Other Vloggers:

YouTube ‘Vlogging community’ is a serious community. Once you have started out and gained some traction, Take your channel to the next step by inviting some guests for Q&A sessions, the review helps and other interactions. This will help bump up your presence incredibly.

Always remember that the digital is an ecosystem. Staying aloof will not get you anywhere. You need to be approachable, humble and engaging at all times. By asking for help, you will be doing well for your brand. Rejection will happen, that is a given, but you need to still have a once-a-month kind of a feature going on.

(Our Tip- Do not go for the Mega-Influencers at the start. Try to look for smaller YouTube influencers, and start building a community).

10. Be Patient:

According to me, this tip is priceless. Changes are not going to happen overnight. You will need to keep following the other 9 tips for at least six months to see a spike in your subscriber base. Monetizing your channel or brand sponsoring you will take time. Please do not throw in the towel.

However, I promise you that if you are following the above strategies, you will see a bump in your results. No matter how discouraging it gets, please stick with your strategy and commitment. Almost every successful YouTube vlogger has gone through the same. You re no different.

(Our Tip- Create meaningful outreach with brands. Do not have any monetary transactions at the start. Approach them with just usage of the product in exchange for free promotion).

The Final Word:

The above ten pointers do not exist in isolation from one another. You need to do each one of them simultaneously. However, it is up to you to prioritize which strategy is important for you at a given time.

Being the owner of a successful YouTube channel takes hard work, commitment, and dedication. This is at least true for the start. Audiences are always looking for better options and content. If your channel offers that to them, they will come, like and subscribe.

Fifteen years ago, converting your passion and getting to be a millionaire in the process was impossible. With YouTube, this possibility can easily become a reality.

Do let me know if you would want to add to the above list. I am human, and can always miss a thing or two. If you want to know more on YouTube strategies please feel free to reach out to me: info@viacon.in

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You cannot pull off an effective influencer marketing campaign unless you work with the right social media influencers. In this guide, we are going to teach you how to achieve these objectives. Developing the right influencer marketing strategy is critical if you want to succeed.

However, it is good to begin by understanding what an influencer marketing strategy is and why it is essential. You cannot start looking at the steps before you know what you are talking about in and out. The definition will help you to understand the tips, tools, and how-to on any subject.

You can use an influencer marketing template to set up the right strategy. The custom template will help you to plan for your next campaign and select the most appropriate social media influencer to work for your case.

The Definition of Influencer Marketing:

Influencer marketing is a type of collaboration. Businesses usually collaborate with influencer persons to promote their products. It doesn’t matter whether you are dealing with products, services, or campaigns. The original form of influencer marketing was celebrity endorsement.

However, in the modern world of digital marketing, creators of social content who have niche audiences often offer a lot of value to businesses. These individuals have engaged and dedicated groups of fans on social media. These people are what we call ‘social media influencers.’

Over two-thirds of retailers in North America use some influencer marketing strategy. Besides, over 50% of digital marketers in the United Kingdom and the United States spend over 10% of the marketing communication budget on influencer marketing. It means that we cannot underestimate the role that influencer marketing plays in the success of brands.

The spending on influencer marketing will continue to increase over time. More than two-thirds of marketers will increase the amount of money that they spend on influencer marketing this year.

There is no doubt that influencer marketing can produce high business results. A recent survey in the United States revealed that more than 34% of Instagram users bought an item or consumer service because of the recommendations from influencer marketers.

Most influencer marketing professionals prefer to use Instagram as their platform of choice. 89% of these professionals’ state that Instagram is the most effective channel for influencer marketing.

Approximately 30% of the influencer marketing content that you get on Instagram is in the form of stories. There is a high likelihood that this number will double this year. We now have a swipe up feature for linking out from Instagram stories for accounts with only 10,000 followers. Therefore, stories are an excellent platform for sharing and linking to brand content.

However, this does not imply that you ignore other platforms when making your influencer marketing strategy. Close to 25% of daily Facebook visitors make purchases basing on recommendations from bloggers or influencers. With Twitter, close to 29% of users make purchases from influencer marketing. Therefore, you have to use multiple channels when planning for your influencer marketing strategy.

What is Social Media Influencer?

The simple definition of an influencer is a person who can influence the actions of other people. With this in mind, social media influencers are people who wield those influences through various social media platforms. The form of social media influence varies, and there are no two influencers who are similar.

The right influencer marketer will be able to reach out to your target audience. These experts will help you to build trust and drive engagement with your current and potential clients. Social media influencers achieve this objective by creating engaging and original content. These experts are not keen at following a template advertising style that the brand uses.

Therefore, you have to make sure that the vision of the social media influencers you are working with aligns with that of your brand. You need someone who can create the right influencer marketing strategy for your brand.

Influencer marketing professionals can have millions of followers. Kendall Jenner is one of the renowned influencers in the global market. She has 108 million fans and gets millions of likes on her branded posts regularly.

You need to work with a social media influencer who has built a reputation in this industry. Social media is indissolubly tied to almost all elements of our daily life. It has changed how human beings communicate, how they share information, and how they make decisions. Instead of turning on the television to get entertainment and news, the audience turns to Twitter and Facebook to learn about the world that is around them.

Besides, instead of reading articles in magazines about where to eat, shop, and go for a vacation, consumers seek the recommendation of influencers on Snapchat stars, Instagrammers, and YouTubers. Having the right influencer marketing strategy will help you attract a new audience and build a loyal client base.

Nowadays, people are spending very little time on traditional media like television. However, the time that people spend on various social media platforms has grown by more than 60 to 90 minutes a day among internet users in the United States.

The increase in the use of ad blocking has also become a significant concern for marketers. The technology blocks the digital display of ads such as banner and pre-roll ads. These ads precede YouTube and Facebook videos from getting to the target audiences.

While responding to these modern trends, the use of influencer marketing increasingly continues to replace traditional forms of advertisement. It is one of the practical approaches to reaching out to the online audience. Currently, 84% of brands plan to implement an effective influencer marketing strategy in the next twelve months.

One of the studies revealed that 82 percent of consumers take the advice of social media influencers. These clients use the recommendations of influencers to buy a product or consume a service.

Even though there is high growth in influencer marketing, most business leaders are still not sure of how to leverage the power of social media starts. These experts can help you to gain a competitive advantage in the market. You should learn how you can develop, launch, and even measure the effectiveness of your influencer marketing campaigns.

In the remaining section of this article, we will be looking at how to develop a successful influencer marketing strategy in ten steps. You cannot use the wrong approach and expect to get excellent results. The truth of the matter is that launching the first influencer marketing campaign can be an impossible task.

The case can be worse if you are a marketer that has never worked with a social media star. Before we break down the whole process into a ten-point marketer influencer strategy, it is crucial to conceptualize all the above information. With this in mind, you will be in a better position to understand how influencer marketing works on social media. 0798392163

1. Determine Your Budget, Audience, and Goals:

Like any other advertisement initiative, the initial step in developing an influencer marketing strategy is to determine your budget and establish the target audience. You cannot succeed in this strategy without knowing how much you are willing to spend on influencer marketing.

You also need to set the KPIs (Key Performance Indicators) or goals for your campaign. It is the best way to know the direction that your influencer marketing strategy is going to take. It will also help you to determine the type of campaign that you are going to create and the influencers that you will bring on board.

Make sure that your influencer marketing strategy has SMART objectives. The best beginning point is to understand where you are and where you would like to go. Use a plan that is specific, measurable, attainable, realistic and time-bound.

2. Choose the Best Platform for Your Influencer Marketing Strategy:

The primary determinant for the platform that you choose for your influencer marketing strategy is your audience. Remember your goal is to reach to as many people as possible on social media. Therefore, you have to know where your audience is spending most of their time.

Some of the common social media platforms for influencer marketing include Instagram, Facebook, Snapchat, and YouTube among others. The demographic characteristics of your audience will determine where they spend most of their time.

You cannot force your customers to switch to a particular platform. The customers are your boss, and hence you have to get to them on the social media channels that they are already using. Choose a social media platform that will yield the most successful campaign.

What works well for industry A may not work for industry B. Therefore, you have to carry out a lot of research to determine what will work well for your niche. The secret is using social media channels that command a large volume of your target audience to implement your influencer marketing strategy.

3. Set Up a Publishing Schedule for Your Influencer Marketing Strategy:

You have to make sure that the content of the influencer is impactful. Therefore, look at the ways you will coordinate the campaign launch with the other initiatives of advertisement across the various social media platforms. After choosing an influencer, he/she will know the time their followers are most engaged. These professionals will take advantage of optimal publishing times and peak days for the best results. You can be sure of having a successful influencer marketing strategy on social media as long as you bring the right professionals on board.

4. Get the Right Social Media Influencer:

Seventy-five percent of marketers assert that the biggest challenge when rolling out an influencer marketing strategy is identifying the right social media influencer. However, you can simplify the whole process by checking every social influencer before you make the initial contact. It is also advisable to partner with well-established influencer marketing agencies and companies to succeed in this process. The best social media influencers should align with the messaging of your company and brand identity. These experts should be having high levels of engagement on their content. You need someone who will correspond professionally and promptly.

5. Outline Your Influencer Marketing Strategy:

After choosing your preferred social media influencer, you should communicate what you expect from the campaign. Create a campaign brief that encompasses copy points, goals, and creative guidance. However, don’t try to exert a lot of control over the content of the influencer. These professionals know what resonates with their audience best. As a marketer, it is good to collaborate with social media influencers as they develop your campaign content and never dictate them.

6. Negotiate Rates and Draw Up Contracts for the Influencer Marketing Strategy:

Most social media influencers have a ‘rate card’ that comes with pre-determined compensation figures. However, you may need high levels of negotiations when dealing with multiple campaigns. After reaching an agreement., the two parties should sign a legal contract that stipulates the licensing rights, publishing schedule, deliverables, and payments. It is good to have a binding agreement for your influencer marketing strategy as this will keep both of you accountable.

7. Review of Campaign Content:

Before you launch your campaign take time and review all the elements of influencer-related content to ensure that it has all the required copy points. The social media influencer marketing strategy should also align with the messaging of your brand. The plan should also adhere to the guidelines of the Federal Trade Commission (FTC) concerning the right disclosure of sponsored content.

8. Launch Your Influencer Marketing Campaign:

After reviewing and approving all your content, you can give the go-ahead of pushing the campaign ‘live’ as per the schedule. It is good to monitor your social campaign carefully and document all the notable engagements at the time. Sponsored content tends to generate a high level of social attention a few minutes after you publish.

9. Amplify and Optimize Your Influencer Marketing Strategy:

You need to share sponsored content on your social media platform if you want to enhance the reach of your influencer marketing campaigns. You should also ask your social media influencers to do the same across all their social media platforms. It all depends on how you agree with your social media contract.

You may also decide to publish more content that will direct your audience to visit the videos, photos, blog post, or snap chat story of your campaign. These experts will also optimize your campaign by modifying the wording that is on the call-to-action button of your content.

10. Report and Analyze Your Influencer Marketing Strategy:

Collect as much data as possible to assess the success of your influencer marketing campaign. Collect as much info as you can including sales, click-through, engagement, views, impressions, and all the things that will help you in determining the performance of your campaign. To objectively determine how engaging your campaigns are, compare the performance of your sponsored content with the standard metrics of the influencer for the non-sponsored content.

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In order to improve the ranking of a website or to attract maximum traffic, one should use good keywords. Well, keywords are playing an important role when it comes to Search engine optimization. Some people are doing research to get the best keywords to write the content for different pages of the website. On the other hand, most of the people are ignoring this aspect. In this case, they can face numerous issues because the keywords can help a website to drive maximum traffic.

Nowadays, it is really important to make the proper inquiry for the selection of the right keywords. A few years ago, it was very easy to choose the keywords to create content for the website. SEO professionals were using different keyword related tools to find popular keywords. Now, things are different, and the professionals are spending a lot of time on the selection of the right keywords. After this, they can take the other steps to move forward.

How to find the best keywords?

If you are planning to bring your website to the top pages of search engines, then there are plenty of methods that you can use. SEO is an effective method that you can consider and get quality results in a short time. Well, SEO has several aspects that you need to keep in mind. It is not only about link building but also includes some other factors such as keywords. With the selection of the right keywords, you can drive tons of traffic to your website. It can also help your business to grow faster and reach a good number of customers from all around the world.

It is good to consider some useful tips when it comes to the selection of the keywords. You should always look for the long tail keywords according to the search queries of internet users. In order to find the long tail keywords, you can take help from various methods. You can either get an idea from your competitors or by using some other tools. In order to know more about how to select the best keywords for a website, you should read further paragraphs.

Steps you should follow

The use of Ahrefs’ site explorer can also help you in the selection procedure for the long tail keywords. To make your keyword research process easier, you should follow some steps that have been underlined. These steps can help you to find the right keywords with ease and also in a quick manner. Pay attention to these steps carefully in order to get the best results.

  • Search volume and clicks

First of all, the thing you should do is to choose a topic, and then you can check out its search volume as well as clicks.  It is also important to pay attention to the traffic potential on Ahrefs’ site explorer. With the help of this, you can easily determine the chances of ranking for the same keywords that you have selected.

  • Get an idea from the competitors

You also need to pay attention to the pages of your competitors that are generating traffic. With the help of this, you can get an idea about the topics that can generate traffic to your website. It can be very beneficial for you during the selection process of the long tail keywords. After this, you should select the keywords by considering the topics on the traffic-generating pages.

  • Take help from search engines

In order to decide the right keywords for your website, you should also take help from Google. You should try to identify the search intent for the keywords. You can do it with ease by analyzing the top results of the search engine. With the help of this, you can easily choose the right one to take the other steps.

  • Ranking difficulty

You can check the ranking difficulty score, but it is also important to evaluate it manually. You should check the link quality and some other on-page factors. You should asses it on the top pages of the search engines. You need to determine whether you can build better links than them or not. By considering all these things, you can come to know about the level of difficulty.

  • find the common keywords

After following the above-mentioned steps, the next thing you should do is to find the common keywords on the top 3 pages of search engines. You should also do the content gap analysis in order to get additional insight. After getting an idea about the common keywords, you can choose the right keyword accordingly to boost the ranking of your website.

With the help of all these steps, you can easily find the best keywords for your website pages. Follow all these steps carefully to get the best results quickly. Always create the content on the basis of your keywords in order to drive tons of traffic to your website.

Content creation

Choosing the right keywords is not enough to attract maximum traffic to a website. One should also pay attention to the content creation process to take full benefits. You should always create the content for the different pages of your websites on the basis of the long tail keywords that you have selected. You should write the fresh and well-researched content to make your website look impressive for the visitors. The content is a king, and you should consider its importance to get a top ranking on the search engines. You can check out Joel House Search Media for high-quality SEO services within affordable budgets.

The final step

Keyword selection is not as easy as you think, so it is important to follow the instructions of the experts or other SEO professionals. You should always choose the long tail keywords on the basis of your topic after analyzing the top search engine results. After creating the content, you should build links to improve the organic search traffic. In this way, you can get more exposure for your business and get some additional benefits.

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Social media has changed the way enterprises market their products and services. One of the social media platforms that are on the lead in this trend is Facebook. Therefore, it is essential to learn how to increase organic reach on Facebook if you want to stand out in the market.

Facebook is one of the best places to develop a strong social media presence for your brand. The reason is that most of your target audience is already on this platform. Therefore, you need to increase organic reach on Facebook if you want to gain a competitive advantage in the industry.

Facebook has the most extensive customer base and hence can help you to build the right connections with your audience.  However, if you are not using the right strategies, it can be pretty challenging to funnel your target audience back to your site from Facebook. No wonder most brands are still struggling with Facebook marketing.

One reason why Facebook does not work for most brands is that they don’t stand out. Competition is so high on the Facebook platform because you are targeting the same audience with different similar businesses.

Every brand is fighting to find a portion of Facebook users. Therefore, you should have an approach that is different from others to connect with your target audience.

Increase Reach on Facebook: Why You Need This?

As the level of competition continues to increase, you should give your prospects a reason to leave Facebook and visit your site. Therefore, you should impress them with offers that are too hard to resist. You want to give them something that will create in them a desire to want to take action.

You can only make this possible by exposing your target audience to the offer that you have. At this point, Facebook organic reach comes in handy. It narrows down to the percentage of your target audience that gets an opportunity to see your update.

It can be pretty hard to boost your ad if you are not using Facebook ads. You should find ways to increase your reach and build a loyal set of audience on this platform. Let us start by defining this term before you can look at how to increase organic reach on Facebook.

Definition of Facebook Organic Reach:

You cannot learn how to increase reach on Facebook without understanding the meaning of this phrase. The term Facebook organic reach is the number of individuals who get exposed to your content in the absence of any paid distribution or ads. Promotional posts and sponsored stories come in as paid reach. These are viewers who see your content because of paid promotion.

Nowadays, most brands try to depend on Facebook organic reach. You have to create a detailed marketing strategy that will make sure that you succeed. The challenge is that most of them don’t get the results they would like after publishing their content on Facebook.

You can put a lot of effort into creating and sharing great content but get no traffic to report or engage. If this happens, you have to look for a better social media marketing strategy to increase organic look on Facebook.

Where Does the Truth Lie?

In most cases, failing to increase organic reach on Facebook has nothing to do with your timing or content. The days when someone would post an update on his or her Facebook page and everyone gets to see it are over. Things work very differently nowadays.

The organic reach on Facebook keeps on evolving and changes in the newsfeed algorithm. Even some of the most popular brands are struggling to reach to their target audience.

60% of marketers believe that Facebook is steadily becoming a ‘pay to play’ platform. It means that most of your fans will not see your content unless you are buying ads on this platform. Research by SocialFlow shows that the organic reach on Facebook for various brands declined by 42% in the first and second quarter of 2016.

Data from the third quarter of the same year shows that the drop went down by 52%. Social@Ogilvy analyzed more than 100 Facebook pages of various brands and realized that these companies were only publishing 6% of organic reach content.

Some of the big pages that have over 500,000 likes had as low as 2% reach. Therefore, Facebook prefers brands to invest in paid advertisement and not rely on organic reach. However, you can still increase organic reach on Facebook as long as you know what to do.

Tips to Increase Organic Reach on Facebook: 1. Share Engaging and Native Video Content:

There has been a consistent decline in Facebook organic reach. Currently, Facebook gives a high preference for organic video content. The use of native video content on Facebook is on the rise, and it produces real engagement.

Therefore, most brands are focusing on the use of these videos. Native videos tend to perform better than other types of content such as photos and links. Facebook users watch more than 8 billion videos every day.

Research by BuzzSumo reveals that the higher viewership propels the number of videos that people share on this social media platform. There are two primary reasons why video content is performing well on Facebook.

In the past, most Facebook users preferred to view photos over any other type of content. The desire forced businesses to post astonishing pictures for them to stand out from the crowd. After all, the most important thing is to make sure that users are happy.

Native video is now the fresh new media that is trending on the market. However, very few brands create and share it because they find it hard to develop them. Therefore, it is best if you want to increase organic reach on Facebook.

The demand for video content is on the rise all over the world, and it will continue dominating the web. Therefore, Facebook will strive to outshine YouTube in sharing video content. Facebook videos reach more people than photo posts and link-based posts. Thus, choosing videos can help you to increase organic reach on Facebook.

However, not all Facebook videos will stand out. Create square videos because they perform better than landscape ones. The best video will grab the attention of the viewer on the first 3 to 5 seconds. You should also increase meaningful captions in the video because most people watch videos on Facebook without sound.

The video that you create should be around one central point and not multiple ones. Keep the title of your video as clear and as descriptive as possible. Include a strong call to action that will help you get a high level of response. You will find it hard to increase organic reach on Facebook unless you implement these tips.

2. Leverage the Power of Facebook Live:

Facebook Live videos have been around from April 2016. The platform has been helping several businesses to connect with their clients than any other type of content. Facebook Live can help you to get a very high level of engagement. It is one of the best ways to increase organic reach on Facebook.

People spend more time-consuming content broadcast via Facebook Live than even videos. Therefore, it is among the best broadcasting tools that you can find online. Most users like Facebook Live and hence it can fetch a high engagement rate. Therefore, Facebook puts it top on priority in the newsfeed.

Most of the brands that use Facebook Live report a high increase in their organic reach. However, you need to learn a few tips before you begin to use Facebook live if you want to succeed.

First, the topic for your live video should be interesting and relevant to your audience. Create an event on Facebook to spread the word about the upcoming live video with dates and time for the session. Download the Facebook Pages application for live broadcast streaming.

Prepare an outline for the live video so that you are sure about what you will be sharing in the production. Organize the camera equipment that you will need and test in advance. You don’t want disappointments between the session as it will make you lose your audience.

The room you choose should have ample lighting with no shadows or glares. Once you have all this in place, you can open the Facebook page app and click on the ‘Live’ button to start recording.

3. Study What is Working for Your Competitors to Increase Organic Reach on Facebook:

You can focus more on analyzing how your content is performing and forget to look at the competing businesses. It is good to monitor your content, but you can get an edge by looking at what your competitors are doing. It is one of the best ways to upgrade your marketing strategy and increase organic reach on Facebook.

It is easy to do this as long as you know your competitors on Facebook. You need to pay a close look at how the content of your competitors is performing in terms of engagement. If the site is targeting the same audience as yours, you can use their strategy to improve your performance.

Analyze the topics they are using for their content, type of posts that produce results, and the tome or style of their content. However, don’t blindly copy what your competitors are doing. Get the inspiration you need and add your unique insights to the findings. You need to offer something better than what your competitors are offering.

4. Don’t Use ‘Engagement Bait’ Content-Type:

It is easy to engage your audience when you type excellent and relevant posts on Facebook. These are the natural conversions that Facebook values. The comments on Facebook are part of the natural conversations that can assist you to boost the organic reach. It allows you to add work and value in the newsfeed algorithm.

The secret here is creating natural discussions. However, these discussions should be on topics that will help to elevate your brand. These topics will help you to increase organic reach on Facebook. The use of natural conversations is the best for your strategy.

Therefore, don’t ask your followers to comment on your posts or tag it. The algorithm of Facebook works against engagement baiting or ‘forced engagement.’ Even most fans on Facebook don’t like it when you tell them the actions to take. Generating natural conversions will make the page more human and meaningful.

Also, avoid content that can set up a heated debate or are controversial. Make sure you are taking a unique approach that leads to the right direction. Motivate more people to talk on your page, and you will increase organic reach on Facebook.

5. Choose High-Quality Content Over Quantity:

Most brands strive to share more content than ever because of the increasing competition on the social media platform. When Facebook was still unpopular, it was wise to post more content as this would help you to get more views. Currently, paying more attention to quantity at the expense of quality isn’t a smart move.

Facebook is a highly competitive platform, and this explains why its organic reach has been on the decline. The number of people you can reach keeps on declining over time. Don’t saturate your Facebook page with content but rather concentrate on offering quality to increase organic reach on Facebook.

Several businesses are using Facebook for marketing purposes, but some of them are shying away because of poor results. The reason is that these brands are not taking the right steps when using Facebook for marketing purposes.

You should outshine your competitors when determining what to post on your Facebook page and when. Trying to do what everyone else is doing will lead you to failure. The best way to reach to more people is by taking a different direction.

You can increase the number of posts that you publish every day, but your organic reach continues to go down. The trick is changing your content strategy to suit the algorithm of Google. The secret is sharing less but high-quality content on your Facebook page. It will help you to increase organic reach on Facebook.

Conclusion:

Facebook is increasingly becoming a ‘pay-to-play’ platform. The challenge that most people have is that they don’t know the secret to increase organic reach on Facebook. You have to make sure that you are providing the best user experience. You will get better results by using organic content. The above tips will make sure that you stand out from the competition.

In case you would like to increase organic reach on Facebook, don’t hesitate to get in touch with info@viacon.in for support.

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“Statistics is the Grammar of Science.”

– Karl Pearson, Father of Mathematical Statistics

Social Media Statistics: A Brief Introduction:

The phenomenal growth of social media and social media statistics in everyday life is somewhat hard to digest. When why and how it has become such an important part of our lives is something that is implausible. However, we cannot deny the fact that the power of social media is omnipresent.

Love it or hate it, you cannot ignore social media or the billions of people who use social media the world over. It does not matter whether you are a social media novice, or Mark Zuckerberg for that matter, data holds equal importance for everyone.

For a moment, let us think of social media statistics from a big data point of view. While many of us may know how big data is crucial to businesses, we may not know that social media statistics can also be used in the same way.

Like Big Data Management, Social Media Statistics help brands too-

  • Reassess their past social media strategies and campaigns
  • Plan their future social media strategy and campaigns
  • Target certain platforms more than others
  • Be innovative from their social media marketing point of view
  • Help predict, project and forecast future sales and marketing efforts.

Every year, some of the biggest names in the digital and tech industry publish their year-end reports on social media. We are talking names like Hootsuite, We Are Social, Brandwatch, and Jeff Bullas.

Social Media Statistics are crucial for brands if they want to leverage their businesses. No brand can afford to ignore social media anymore.

Why Social Media Statistics are Important for Social Media Marketing?

Some brands split their marketing budgets between ATL and BTL. Some of the bigger brands spend heavily on traditional forms of advertising and marketing like hoardings, billboards, radio, TV adverts and the like.

This is not to say that these brands do not take social media or digital seriously. They do. Most of them allocate millions of dollars for digital and social spends every year.

However, where social media has truly worked its magic is for small brands and businesses. 90% of private brands cannot afford to go for traditional advertising or marketing. These brands have benefitted immensely from social media marketing and advertising.

Social Media is Necessary for Small Brands as-

  • It is the most affordable channel of marketing
  • It is the most affordable channel of advertising
  • Social Media helps small brands reach their targeted audiences
  • Social Media helps in completing the sales cycle
  • Social Media helps them engage and build and loyal customer base.

There are thousands of businesses, who do not have any digital presence, apart from their social media profiles. Some of them even operate from just Instagram or Snapchat and generate amazing revenue.

People credit Kylie Jenner and her rise to billionaire status to her Instagram and Snapchat presence. The scope, evolution, and potential of social media in 2019 is unlimited and infinite.

With strategic planning, campaigning, and creatives, small brands are able to leverage their potential and resources meaningfully. The near-perfect nature of social media targeting means that there is hardly a dollar that is spent wastefully.

Some Important Social Media Statistics for 2019:

Social Media as a channel or platform is never static. It keeps growing and evolving every day. As soon as you figure out the algorithms and your perfect hashtag strategy, an update is going to throw all your efforts right out the window.

It is very dynamic, and this makes it difficult to always be on top of your stat game on social. However, we have taken help from our friends at Hootsuite and We Are Social to bring you a list of all the top social media data for 2019.

  • According to current estimates, more than 3.5 billion people all over the world use social media. (This is nearly half the Earth’s population, phew!)
  • If you just look at figures from 2018, it is estimated that nearly 1 million people joined one or the other social media platform every day. (That is more than 365 million new users in 2018!)
  • On average people across the world, spend more than two and a half hours on social media every day.
  • Total brand spending on social media platforms will cross $100 Billion Dollars in 2019.
  • More than 90% of brands in the world have experimented with social media and have a social media presence.
  • Nearly 97% of the 3.5 billion people who use social media do it from a cell phone.
  • Platforms like Tik Tok have crossed over a billion downloads and claim to have more than 500 million active users.

This is just a brief list, whose purpose is to make digital marketers and brands understand the enormous potential of social media.

How to Boost Social Media Marketing with Social Media Statistics?

If you are planning to have an active presence on social media, you will need a proper social media strategy. This social media strategy will be geared towards what is known as- Social Media Marketing.

In simple words, Social Media Marketing or SMM is the process of marketing your brand on social media. It involves-

  • Creating and Maintaining social media pages or profiles
  • Doing regular social postings (images, albums, videos, links, stories, etc.)
  • Creating paid campaigns to reach a wider audience
  • Boosting particular posts to increase traffic and engagement
  • Investing in a robust and effective CRM policy on social media
  • Building a community and engaging with your target audience on social media

Social Media Marketing is essential for brands as it can have a tremendous impact on your revenues. The integration between offline-online marketing channels is the key to succeed in this digital world.

This is where statistics play a key role in informing your social media marketing efforts. If you have the proper data and input, you will be able to market your brand on social effectively. Most of the big social media agencies study social media statistics before undertaking any client work.

This helps to understand where the client is going wrong, and what should be the appropriate course correction. Most of the data and statistics are used by agencies during the pitching stage. They use it to point out the error of the brand and present the agency as a solution to the brand’s problems.

Statistics benefit not only brands but digital companies and social media agencies as well. Understanding and processing data is half the battle won, the other half is acting upon it.

How should Brands use Social Media Statistics as a Roadmap?

Just maintaining a social media presence for the heck of it is not enough anymore. Brands need to be aggressive when it comes to exploiting the potential of social media.

Social media is evolving; it is not just a platform where visibility was necessary. Now, brands can use social media to drive their marketing and sales efforts. Any digital or social media agency, which does not promise on delivering sales on social media, is bluffing.

It is their job to guarantee sales, drive traffic to your website, help in your reputation management among other things. Simply doing one post per day is not doing enough. You need to plan a proper strategy, along with allocating certain regular budgets for social spends.

This is where statistics become invaluable. If you were a beauty and cosmetics brand, it would make more sense for you to exploit the potential of Snapchat and Instagram. However, if you are a news station, Facebook and Twitter are where your audience is.

Data helps to play a crucial role when it comes to such decisions and strategy executions. Brands should always use social media statistics in a constructive way to further their business revenues.

Social Media Statistics: The Final Word

People always ask- why social media statistics are more important than other statistics. I can only state that it is because of the dynamic nature of the field. What is relevant today might not be relevant tomorrow. This change in relevancy will affect over 3.5 billion people! Therefore, yes, social media statistics are very important.

Given the reliance that these brands have on social media, it is essential for them to be on top of their social media marketing game. It is only then that they will be able to predict, project and forecast present and future happenings.

The biggest benefit of social media is that it operates as a direct and informal bridge between brands and consumers. No other form of marketing offers this level of interaction or engagement. By skilfully nurturing this platform, brands can strike meaningful and long-lasting conversations and relationships with consumers.

High rates of engagement on social media translate into better sales, a better credibility, better brand loyalty, and happiness with a particular brand.

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The main purpose of an e-commerce business is to generate revenues but with the increasing competition in every market and rising operating costs, e-commerce business owners need to grow revenue for stability by applying different tactics. In order to grow e-commerce revenue, your customers want to feel valued along with captivating website experience. Let’s discuss revenue-growth strategies for e-commerce business growth:

1. Content Marketing:

In today’s age of e-commerce, the importance of content marketing cannot be overemphasized. It is the best form of organic marketing to attract potential customers and fans. Online buyers mostly tend to research first before making a buying decision, so investing in content marketing is a wise idea as they might pay attention to what people have to say regarding a particular brand.

2. Email Marketing:

is a cheap and effective marketing technique to engage existing customers and increase revenue. There are numerous similar offers in one’s email but you need to stand out from the crowd by offering different deals on products or services every now and then.

Systematize your email marketing campaign whenever visitor signup for updates on the website or downloads something from the website to give a personalized message to the visitors. Personalization pays off real quick and it retains customers for a longer period of time. Make it a habit to keep your customers engaged by sending periodic emails reminding them that you still exist through catchy taglines and sending offers on every occasion.

3. Easy Checkout Process:

The easy and quick checkout process is key to get a customer to the finish line and complete their buying process. There are several ways to get a customer cross the finish line by:

  • Providing an easy form for shipment and billing information keep the customer tied up
  • Automatically logging in returning clients, determining least expensive shipping options and determining credit card type by first few numbers
  • Keep an option of ‘Guest Purchase’ as the majority of visitors leave their cart full without checking out upon asking for signup
4. Automate Personalized And Public Holidays And Occasions:

Availing a special personalized discount offer makes a customer loyalty towards your brand and they may purchase later as well. Offering a small token on occasions and milestones can help you better bond with your brand.

5. Catchy Name And Descriptions:

Create a catchy and appealing product/service name and add a product description that features all the benefits of the product/service that even a layman can understand. Don’t forget to add the personalized touch of the brand in the content.

6. Marketing From Various Channels:

Reaching out to your customers through different mediums keeps them engaged. Apart from an online medium like emails try targeting your customers through offline channels, for example, sending emails like postcards and SMS messages. Opt for a personalized SMS messaging service to your customers and increase their loyalty and engagement with the brand.

7. Giveaways And Contests On Social Media Platforms:

People of all ages like a chance at free stuff. Make that the giveaways you are giving are relevant to the brand that attracts interested customers. Apart from occasional giveaways, running a contest on all your social media channels confirms rapid seizing of new leads and contact details.

8. Add Reviews And Appraisals For The Brand:

Negative reviews can help online businesses help achieve sales goals and customer attention in a short span of time. Negative reviews add authenticity as readers believe mix reviews and they are not hiding anything from the public. Use those negative reviews to showcase your customer service skills and handling their aggression and converting them into potential buyers. Answer a negative review in a calm and thoughtful manner and try to turn it into a satisfied customer.

9. Social Media Ad Campaign:

Social media is the best way to capture new clients and engage existing clients with your brand. Create highly targeted social media ad campaigns and try to convert new clients into frequent buyers. Use an automated tool to target customers like Vantage.

10. Easy to Understand Website Design:

Make your online store design easy-to-understand with perfect navigation for the visitor so that you do not lose any customer. An online store that lacks design sense may lose customers. Even if you have rectified design mistakes there is still things remaining for you to look after like correct product segmentation and balance between visuals and font etc. it is important to look for the best e-commerce website design before finalizing one for your brand because a lack of design sense can cost you a lot. Logo Design Legend is a platform that provides e-commerce solutions for your brand. Their packages are cost-effective and they ensure services that not only stands out but also fulfills all the requirements.

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The post Customer-Oriented Ways to Grow Your E-commerce Revenue appeared first on Social Media Magazine.

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“Data is a precious thing

And will last longer

Then the systems themselves.”

  • Tim Berners Lee, Inventor, World Wide Web
What is Data Management?

As the world moves towards complex systems of information, data management is becoming increasingly popular as a mechanism that-

  1. Helps make informed decisions
  2. Improves Efficiency
  3. Improves Productivity
  4. Helps in Governance
  5. Increases Transparency and Accountability

In simple words, data management is a practice in which information or data is acquired, processed, interpreted, analyzed and stored securely. This secured information or data in its processed enables governments, corporations, and institutions to take decisions.

The world is dealing with ‘Yotta Bytes’ of data every day. This has given rise to a specific industry, which specializes in big data management.

For governments and big MNCs, big data management is essential as it helps-

  1. Gain favorable and important insights into customer behavior
  2. Identify causes of policy failures
  3. Improve customer and citizen engagement
  4. Project and forecast future growth and trends
  5. Specific targeting of audiences according to their individual preferences

Big Data is here to stay, and it would be foolish for entities not to successfully manage it accordingly. Governments and big industries take help from companies offering big data management solutions.

Challenges of Data Management:

We have established that it is imperative for governments and corporations to utilize big data. Let us now look at some of the challenges of managing big data.

Big data is complex to manage. It involves-

  1. Collecting data from local and global sources
  2. Storing the data in secure servers and facilities (prevention against cyber-attacks)
  3. Processing and Analysing data according to the requirements
  4. Reporting and troubleshooting problems
  5. Predicting forecasts and making projections

While there are some data management companies, who are good at collecting data, others are good at processing it. Most companies are good at one or two of the complete processes.

If you want to maximize the potential of big data management, you should look for a 360-degree big data management company. Gartner master data management has helped governments, private corporations, MNCs, and Global Non-Governmental Bodies.

One of the biggest problems that some big data management companies cannot handle are the answers. They do not know why they are collecting the data, or to what end, will it be helpful to the project.

It is essential for big data management companies to be aware of what the project is right from the very beginning. There should always be a structure to what are they doing, and why are they doing it.

With newer forms of technology like data management, artificial intelligence, cloud computing, block-chain technology, and others, it is becoming increasingly difficult for CEOs and CIOs to process the kind of investments they should make in the different technologies.

Managing investments and making them in big data management is by far the soundest investment that corporations can take. However, ultimately it depends on the exact requirements of a particular entity.

Benefits of Big Data Management:

Data analytics and the optimum utilization of information technology is what separates good companies from great ones.

Companies, which have been able to read and process data analytics, have been able to-

  1. Increase their revenues manifold times
  2. Reach newer target audiences
  3. Improved internal efficiency within the organization
  4. Experienced substantial digital growth
  5. Been successful at ensuring customer loyalty

Big Data along with Artificial Intelligence and Machine Learning is the next advancement in human civilization. By understanding what consumers want, when they want it, how they want it, companies can offer them their expectations.

One of the biggest advantages of big data management is that it dramatically reduces cost and optimizes operational efficiency. Along with significant reductions in cost, it also reduces the wastage of time. For big companies effective time management is essential.

However, the most effective usage of big data management is when there is a new product launch. The marketing research of big data is incomparable to any other forms of research. Most automobile companies effectively use big data before launching new car models.

One crucial takeaway from data management is that the amount of total data that is generated is not as important as what one is doing with that data. Big data management is different from other sources of traditional data extraction as it helps in generating actionable information.

Big Data Management is Safe and Reliable:

Along with researching and extracting data, storing data in a secure fashion also comes under big data management. Owning ‘Yotta-Bytes’ of data is equivalent to owning billions of dollars. Currently, data is as valuable as actual currency.

To protect one’s data, companies and governments seek expert opinions from big data management companies. The complete infrastructure, including software and hardware, is something that can only be managed by big data management companies.

They have cyber experts, cutting-edge firewalls, and the most secure servers that are impregnable at all times. Managing and having expertise over such sophisticated technology is not something everyone can master.

Unlike skeptical forms of traditional research that are not reliable, data-driven research is always reliable and true. For example, you can correctly send emails to actual recipients in their active emails in the millions by taking help from big data management.

This saves times, energy and money- things that are essential in this era.

Big Data Management-: The Final Word

The Second World War involved the use of nuclear weapons. We suspect the third one will be fought with big data and information technology. Data and information are like weapons of the future.

The one who possesses data and successfully optimizes it is going to survive through it all. Others, who have not been smart enough to master big data management, will perish, sooner rather than later

Successful utilization of big data will go a long way in taking your business to the next level. If you have the foresight, you should definitely invest in big data management.

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The post The Rise of Big Data Management for Governance and Efficiency appeared first on Social Media Magazine.

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Social Media is what everyone is familiar with. With its advancement and market competition, it is important to evolve in foolproof and powerful marketing tactics to get enchanting outcomes. Smart planning and strategies have their own and you should work on it rather remain on the tradition.

Lets’ start our discussion with the current social media statistics you should aware of.

Active Users:

The use of social media is increased with a rapid pace with active users of 3.2 billion worldwide. This doesn’t end here. This number is increasing and the major reason for this is mobile-friendly access. Now, what are you thinking of? You probably are thinking of how you would get an enormous outcome with social media. Opt a social media network you want to work on. The preferred one is Facebook, which is no doubt a market leader has 2.32 billion active monthly users.

With profound resources, work to gain the best possible position on this social media giant to optimize your business. Ensure to remain up-to-date with the algorithms that will align your path to reach your target market efficiently.

Time Spent Per Day:

This will provide a more precise analysis of social media users. Today, everyone is using social media and an average shows the proof of it. Almost 2 hours and 22 minutes every person spend on social media. So, get benefit from this enormous approach to attain the fruitful outcomes you are waiting for, but with the newest and long-term strategies.

Social Media Marketing:

Here comes the thing you probably are waiting for! Get a phenomenal ride with a wave of SMM with efforts to boost your business. Social media is really a big mountain of marketing that cost-effective but tricky. Below, we will discuss those tactics that will help you to gather more outcomes to target the relevant audience. Stay connected!

Smartphones and Social Media Users:

With the increased demand for mobile-friendly features, every business in trying to deliver mobile-friendly applications to the audience. If you are a newbie in business, then you should follow this trend. Almost 91% of social media users access via mobile.

Use these statistics to plan better with long-term tactics. What’s next? Now, get ready to seek strategies and tactics for different social media marketing platforms. Below are those tactics you need.

Strategies and Tactics of SMM you should opt!

It is obvious that planning and strategy can boost your business to the top, you just have to think of the box smartly. Let’s discuss, how? For more convenience, we have split these strategies with respect to different social media platforms.

Instagram:

Consistency along with influences and hashtags are the things you should use clearly. To go on a better track, work on these tactics:

  • Work on the Instagram hacks that will work for your business. This will attract more customers to your product and services.
  • The next in this lineup are Instagram takeovers. This allows you to control influencers to use of the targeted audience magnificently.
  • To increase visibility, there is no better choice than hashtags. When your targeted audience is in search of hashtags, grab their concentration through a brand’s concentration. Using correct hashtags are essential to gather exceptional outcomes.
Twitter:

With the introduction of more brands on this platform, it has shown significant growth. Enhance your brand’s recognition by promoting it through different blog posts. Care for below things to get proficient outcomes on this platform too.

  • Hashtags are also important on this platform. Not every hashtag is relevant to your business. Use those better suited to your business.
  • Building relationships with influencers would deliver healthier outcomes.
  • Twitter Polls is another thing you have to work on. It will help you to engage with the targeted audience.
  • Twitter contests are convenient for both new business and on-going business.
Facebook:

As we discussed above, Facebook is the larger social media platform. No doubt there present several ways that will help you get endless outcomes on this platform. The best ones are:

  • Similar to other social media platforms, contests are equally important for your business. Make strategies with a profound approach as it is the easiest way to attain magnificent outcomes. Again smart thinking is what you need to work on.
  • Live streaming has become more popular and this trend is growing more with precise outcomes. Make strategies to enhance your business reputation and brand awareness with this tactic.
  • Facebook messenger bots are another thing that has a greater impact in growing any business to the local and global environment.
  • Facebook dark posts are actually paid ads that will increase the visibility of your organic posts.

Get help from above-mentioned tactics to get enchanting outcomes that you might aspect. Don’t ignore, work with focus and a proper plan. What’s next? We will discuss some tips that help you manage social media crisis effectively.

SM Policy:

With clear guidelines, a documented social media policy is what your employees. Profound guidelines help employees to seek what they should have to post and what to avoid. By this, you will be able to diminish the crisis with improved outcomes.

Communication Plan:

Effective communication has become a need of today’s business. From grabbing customers’ intention to reducing the business crisis, it serves as a magnificent path to get expected outcomes. How will it help in crisis management? Look at below tips!

  • Start to improve the internal communication that will help you sort what actually happens.
  • Communicate on every concern from unhappy customers to causes to the crisis
  • Reduce barriers that arise in customer responses.
  • Don’t delete negative comments, but deliver what they require and ask for a positive comment. This is even better and fruitful tactic which needs an emerging communication too.

Remember! In spite of delivering some enthusiastic products and services, a quick response is what customers need from every business. Give quick response to clients and they won’t deviate from your business. If you haven’t work on it yet, start as soon as you can.

Summary:

With profound research and market statistics, you would gain the endless outcomes of social media marketing. Social media marketing requires up-to-date tactics. Facebook is the major social platform where you should work on with enchanting strategies. In this article, an up-to-date social statistics are given along with strategies regarding renowned social platforms Facebook, Twitter, and Instagram. Social media crisis is another thing most businesses face. To handle it effectively, make improvise social media policy with quick communication and response to clients.

The post Social Media Marketing: Statistics, Trends, and Crisis Management! appeared first on Social Media Magazine.

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