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If you think Social Media Marketing is unavoidable in this digital age, then you, my friend, are absolutely right!

Social Media Marketing — what makes it so special?

Every business today spends a lot of time, energy and resources to establish its social media presence and, for all the right reasons.

More than half of the entire world’s population is using the internet right at this very moment.

You no longer have to spend thousands of bucks on to run an advertisement on television; Facebook is providing you a customizable number of lead generation. The more you sweeten the pot, the more customers you churn!

Marketing managers of this age plan and strategize around the latest social media trends because what worked back in 2014 won’t probably turn out to be as effective for the market of today.

Social media is a highly competitive place, you either have to take all kinds of risks or be a very good analyst to develop relevant content for the many different types of audiences.

So without much further ado, let’s jump right to the 7 reasons:

Why you need to Study Social Media? Reason #1: Say Goodbye to Classroom Boredom:

According to AMA, a recent survey conducted shows that a majority of marketing students find some of their classes so boring that they usually check up on their phones multiple times during a lecture.

Most marketing majors with subjects like statistics, marketing research, and analytics said they do not get distracted very easily unless the lecture or the subject itself isn’t absolutely yawn-worthy.

And this does not only leave students staring blankly into space but by the end of the semester, they either have no clue what’s going on or they are frustrated with their finals assignments slammed into their faces. They are left with no choice but to get some help; which explains the rise of students seeking dissertation help UK based via student assistance platforms.

On the other hand, students who take social media or digital marketing courses have been found to be much more awake and involved in their classes (online and in physical classrooms both).

And why wouldn’t they?

Imagine the thing you instantly look for when you are about to fall asleep during the lecture, at least 10 times, is the one you are studying about. What’s there left to distract you?

Reason #2: You are all Geared Up for the Online Market:

There is no denying the fact that most businesses are doing a fantastic job just with an online presence which made the big daddies in the corporate world to move over to the online world too!

As Jeff Bezos says, “Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery.”

Marketing graduates do not have complete command over the online practices unless they study social media tools and analytics, how things really go down in the business world and how they have to come up with something new every time they want to take a leap.

Reason #3: Learn how to Optimize your Social Media Marketing:

If you are an aspiring social media professional then there are some absolutely necessary tools that you will need to learn to use to increase your productivity and efficiency while working on that Facebook lead generation campaign of yours!

There is a tool for everything from figuring out what your audience does, where it comes from, where your targeted market search resides for the same product you are about to launch, how much traffic your campaign might potentially get you and where to look for advertisement on your blog.

Social media tools like Hootsuite, Feedly, MeetEdgar and many more, either free or paid platforms, help you optimize your social media and stay ahead of your monthly content calendar!

Reason #4: If you are a Marketing Professional:

If you are working as a marketing professional already, you must have noticed the increased demand for social media experts, digital marketing managers, community managers, and content marketers.

And if you are also considering taking more tasks responsibilities in the social media department or working on getting promoted to a different position in social media, an accredited qualification can be your best bet for this matter!

Reason #5: Love Social Media? Why not make it your Career:

If you are one of those individuals who love to spend a good amount of their day on social media then you might as well make a career out of it.

Not only you will enjoy studying social media marketing, but you will also learn all the new ways you could make a living out of something you are obsessed with!

For me, it would be like tasting all different kinds of chocolate every day and getting paid for it (which by the way, is actually somebody’s job somewhere in the world. Lucky them!)

Reason #6: You will be able to apply these Strategies:

Unlike algebra, you will be able to practically apply what you studied, in real life!

Social media marketing seems very basic and all figured out, but there is always a good amount of planning and strategizing behind all the successfully running campaigns that you see online every day.

When you study SMM, you get familiar with the social marketplace, learn to strategize, plan and execute successful campaigns. Also, you can become able enough to analyse the success and failure of your strategies and know where and how you need to improve for your next one!

Reason #7: You are prepared for an entry-level position:

And finally, you are all set for an opening job at your favourite social media marketing agency, whose campaigns you have always admired.

You have a number of career opportunities waiting for you (not just an internship, FYI.) which requires a lot of learning for a basic marketing graduate since social media is vast and keeps on upgrading itself every few months or so.

Once you grasp the idea of staying relevant and creative, you are ready to play your role out there.

The Endnote…

The internet has made the idea of a Global Village possible, about 4.2 Billion people are online; can you imagine that?

With the increased demand for social media presence among businesses, there has been an equal increase in the need for resources too in the form of people who are smart, well taught and creative enough to capture as much of audience attention, as possible.

Social media marketing has been widely popular among organizations these days and marketing professionals are required to manage and effectively put their social media to good use; lead generation, brand awareness, and PR.

Studying social media can benefit you to establish and run your own business online or get an amazing opportunity at the company that matches your qualifications.

According to dissertation help in UK, marketing students no longer feel there is much room for them to do something that hasn’t already been done by some start-up, somewhere in the world.

Social media is so broad and has so much yet to be discovered that it might take something decades to replace it. And in the meantime, you can learn, understand, grasp and implement in the professional life to make the most out of it!

Read Also:

The post 7 Reasons Why You Should Study Social Media — Marketing Students Take Notes appeared first on Social Media Magazine.

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Each year, we perform an analysis of the previous year and use that data to make informed decisions and strategies about the coming year. Based on the data drawn from last year’s analysis of changes in algorithms, US political climate as well as privacy scandals,2019 has an opportunity to regain its social media users’ trust. The truth is, you cannot achieve anything on social media if your target audience does not trust you.

The year is also positioned for unique brand campaigns. This means that, with more advertisers using social media platforms for branding, the advertising cost is expected to be higher. Therefore, it is expected that more capital will be invested in paid campaigns so as to drive growth, especially in influencer marketing.

The following are some of the trends we expect to see in 2019.

Top 10 Social Media Trends: 1. Videos

You may be thinking ‘but videos have been trending last year, this year again?’ Well, precisely-YES!

It may be true that for most social media marketers, the video is not something new. However, it is important that video marketers have a video strategy in 2019. Some of the video strategies to look out for include;

Live video; more brands will be partnering with more influencers or content developers to create videos that the target audience can identify with and have a real human touch to it.

Vertical video; it is expected that in 2019, IGTV will be pushing apps forward to boost consumption information on social media platforms such as Facebook.

Interactive video; truth be told, just creating native videos is not enough. This means that more social marketers have to create short videos to run as product ads without really going out of the show on social media platforms. This is exactly where interactive videos come in to play.

This means that, with new trends in videos coming up in 2019, it is important that marketers employ key tips to make social media marketing a hit. This includes; setting goals and storyboards with the video teams. The other thing is to create 30-60 seconds long videos that you can integrate into social media platforms news feeds.

If it is a story, 15 seconds long micro-segment of the longer video can go a long way in driving more traffic and reaching a wider customer base. It is important that content is repurposed as much as possible by simply ensuring that you put your very best effort to the first 10-15 seconds. The main reason for this is that, no matter how interesting the clip is to the target audience, people often tend to lose concentration after the 15-sec mark.

2. AI in social media monitoring

AI simply stands for Artificial Intelligence. As far as social media trends are concerned, machine learning is becoming more and more useful in social media monitoring. Because of this, it is expected that this will influence social media trends in 2019 as many businesses try as much as they can to overcome the market dynamics of competition.

The significance of AI is based on the fact that its algorithms play a critical role in addressing problems that emerge from data that is rather messy. In fact, this is something that is beyond human capability. Because of this, 2019 expects to see the emergence of more social media monitoring tools integrating AI technologies.

With AI, there is an increased capacity to deliver critical social media insights. It simply matches your favorite topics and trends and then sends you updates and notifications.

Therefore, ask yourself ‘does my business need integration of AI in social media monitoring?’ If you answered Yes, then it’s a high time you find one.

3. Transparency

It was a great landmark year for social media platforms in 2018 with Facebook battling privacy and data sharing concerns. On the other hand, twitter struck down accounts making it much easier for its users to report social media harassments. It was also the year when GDPR took effect making it possible for companies to take note of its customers’ data and its usage.

According to a study by Sprout’s on brands and transparency, over 55% of clients found companies to be open on social media. In 2019, it is expected that more levels of openness will be exercised by brands as compared to family/friends. The truth is, transparency is a trend that is here to stay.

This means that, if companies are to get ahead, they need to start by giving its target audience what they need on social media. The top needs being; changes in product and service, the business practices as well as values of the company. This means that you have to allow your users access to information that underlies your business; and trust me, it is worth the effort. Remember that words have to supported by actions.

4. Authentic stories and moments

One of the questions that many social media fans ask is whether 2019 will be marked by authenticity. By authenticity, I don’t mean static updates. I simply mean stories that are more intimate and raw. By offering your target audience transparent stories, you stand a chance of building a more long-lasting relationship and hence, a superior brand in the market.

In order for your brand to attract the attention of your target audience, it is important for you to think about ‘what is in it for them.’ Why should the care at all? Therefore, 2019 is the time to share stories and moments that matter to people and not your brand! Bring out the secrets that you hold that people will care about and not your brand!

Question is ‘what are these stories that matter to people?’ Well, the best thing you can do is to amplify the signal. Simply take your best content and then create 15-20 microsegment video on topics that people care about. Then share these on different social media platforms. The truth this, these videos will attract over 400-500 % more views on LinkedIn than it does on Facebook.

The other strategy is to take your best posts and turn them into articles. You will command a higher social media power that will drive traffic and search ranks than ever before. If you have old Facebook live videos, podcasts, articles, tweets or other contents, you can repurpose them. The truth is, what worked for your target audience on one social media platform is likely to work on another platform.

5. LinkedIn

It is quite unfortunate that most people and especially marketers do not leverage this platform. Looking at the 2018 and how LinkedIn has used videos and LinkedIn influencers to boost its products is pretty much incredible. This is exactly the reason why you have to use this platform in 2019.

Compared to Facebook, LinkedIn reports over 10X video views in spite of the fact that Facebook has a larger audience. In other words, LinkedIn offers a great opportunity to have its posts viewed by a larger audience by strategically using its influencers.

The truth is, even though you may have a few followers on LinkedIn, there is a higher chance that your posts will be seen by many people and boost long-term engagements. Akvile DeFazio recommends everyone to test out this platform in 2019. The good thing with this platform is the fact that you can reach any demographic you want to target.

It is important that social media marketers look out for this evolving platform that promises to make a huge push on becoming an informative content sharing platform and nurtures a long-lasting network. The good thing is that the younger demographic has a chance of already entering the workforce even before they can join institutions of higher learning.

6. Employee advocacy programs

So many companies today do not involve its employees in content creation. There is no better way to power your brand than through your company’s employees. You may be wondering ‘why?’ Well, the truth is according to research, content that is created from employees is 8x more likely to drive active engagements than those shared by the company itself. What is more is that this content has the ability to expand brand messaging by over 500%-pretty incredible, right?

Using your employees is a powerful strategy that simply humanizes and personalizes your brand. This makes it easier to scale content that is within the context and is relevant to the target audience. Do you want to make sense of common purpose? Do you wish to outperform your competitors? Use your employees in content creation and watch what happens to your product/service marketing.

7.  Mobile-targeted content

The use of smartphones and mobile apps is here to stay. In 2019, it is important for social media marketers to create high quality, fluid and user-friendly social digital marketing experience for all people who are in love with mobile phones.

This simply means that everything that is created with the aim of sharing on social media has to take care of mobile users. In other words, if you want your target audience to click on a link for them to engage with the post, the link has to be visible to a mobile user.

8. Private groups and social media accounts

According to statistics, Facebook added lots of new features into Facebook groups. These features include; posting videos, updating stories and adding a business page to a group as well as creating units for social learning. Because of these features, so many groups started as a means for brands to connect with their target audience.

So many influencers are quickly taking advantage of private Instagram accounts in order to avoid its algorithms. In the same manner, Brands are following suit with alternative private accounts that will drive traffic. According to one Instagram users, after flipping four of her accounts into private, the results have been tremendous. It is quite interesting to note this and to also anticipate more testimonies in 2019.

The addition of features like Close Friends in Instagram Stories, brands have the liberty of choosing to create a personalized look for their accounts to give it an ‘insider appearance.’ 2019, we expect that more features will be added to social media platforms in order to increase friend groups among other things that will drive traffic to these sites. So, how do you plan to leverage these private groups and accounts to grow your brand?

9. Conversational eCommerce

Last year was a great year for the chatbot and some companies were able to leverage this messaging feature with Facebook bringing on Facebook Messenger and making it installable on websites. According to a study, only 0.5% of companies have a chatbot out of 1000 that took part in the survey.

The main reason for this is the fact that technology is still new and its adoption by companies has been a little bit slow. Additionally, clients prefer personal communications rather than using chatbots. However, despite the slow rate of adoption, it is important that social media platforms understand that taking advantage of this new application may increase natural customer interactions while boosting the success of the business in the current market.

The conversational commerce trend simply means that prospective clients are more interested in having a personalized experience and connection with brands. Therefore, it is important that social media marketers and brands take the time to interact with customers without necessarily selling their proposition to them.

10. Younger demographic and Ephemeral content

One of the leading social media trends is the use of ephemeral content, and this is expected to be on the rise in 2019. According to statistics, the likes of Facebook and snapchat are taking the lead in achieving billions of views on their videos every day compared to other platforms. This simply means that in the coming years, highly crafted ephemeral content is expected to build more robust brand engagements.

In 2019, social media marketers are expected to come up with a more attractive and interesting blend of images, videos, and influencers. With that in mind, brands are supposed to shift their focus to repurposing their video strategies for ephemeral content.

It is important to note that ephemeral content is only on the limelight for just a certain period based on the fact that it creates a state of urgency as opposed to permanent contents displayed on social media platforms. With that in mind, we expect to see more target audience develop the interest in ephemeral content in 2019.

Conclusion

While there are so many social media trends anticipated to take off in 2019, the truth is, all these trends boil down to 3 key ingredients; understanding your target audience, crafting high-quality engaging content and targeting these messages to them. However, to unpack these things, it is important that we leverage every single social media trend we have discussed here and you will be smiling all the way to the last day of the year. So, what is it going to be like for your brand this year?

Read Also:

The post 10 Social Media Trends That Will Matter Most in 2019 appeared first on Social Media Magazine.

Read Full Article
  • Show original
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Each year, we perform an analysis of the previous year and use that data to make informed decisions and strategies about the coming year. Based on the data drawn from last year’s analysis of changes in algorithms, US political climate as well as privacy scandals,2019 has an opportunity to regain its social media users’ trust. The truth is, you cannot achieve anything on social media if your target audience does not trust you.

The year is also positioned for unique brand campaigns. This means that, with more advertisers using social media platforms for branding, the advertising cost is expected to be higher. Therefore, it is expected that more capital will be invested in paid campaigns so as to drive growth, especially in influencer marketing.

The following are some of the trends we expect to see in 2019.

Top 10 Social Media Trends: 1. Videos

You may be thinking ‘but videos have been trending last year, this year again?’ Well, precisely-YES!

It may be true that for most social media marketers, the video is not something new. However, it is important that video marketers have a video strategy in 2019. Some of the video strategies to look out for include;

Live video; more brands will be partnering with more influencers or content developers to create videos that the target audience can identify with and have a real human touch to it.

Vertical video; it is expected that in 2019, IGTV will be pushing apps forward to boost consumption information on social media platforms such as Facebook.

Interactive video; truth be told, just creating native videos is not enough. This means that more social marketers have to create short videos to run as product ads without really going out of the show on social media platforms. This is exactly where interactive videos come in to play.

This means that, with new trends in videos coming up in 2019, it is important that marketers employ key tips to make social media marketing a hit. This includes; setting goals and storyboards with the video teams. The other thing is to create 30-60 seconds long videos that you can integrate into social media platforms news feeds.

If it is a story, 15 seconds long micro-segment of the longer video can go a long way in driving more traffic and reaching a wider customer base. It is important that content is repurposed as much as possible by simply ensuring that you put your very best effort to the first 10-15 seconds. The main reason for this is that, no matter how interesting the clip is to the target audience, people often tend to lose concentration after the 15-sec mark.

2. AI in social media monitoring

AI simply stands for Artificial Intelligence. As far as social media trends are concerned, machine learning is becoming more and more useful in social media monitoring. Because of this, it is expected that this will influence social media trends in 2019 as many businesses try as much as they can to overcome the market dynamics of competition.

The significance of AI is based on the fact that its algorithms play a critical role in addressing problems that emerge from data that is rather messy. In fact, this is something that is beyond human capability. Because of this, 2019 expects to see the emergence of more social media monitoring tools integrating AI technologies.

With AI, there is an increased capacity to deliver critical social media insights. It simply matches your favorite topics and trends and then sends you updates and notifications.

Therefore, ask yourself ‘does my business need integration of AI in social media monitoring?’ If you answered Yes, then it’s a high time you find one.

3. Transparency

It was a great landmark year for social media platforms in 2018 with Facebook battling privacy and data sharing concerns. On the other hand, twitter struck down accounts making it much easier for its users to report social media harassments. It was also the year when GDPR took effect making it possible for companies to take note of its customers’ data and its usage.

According to a study by Sprout’s on brands and transparency, over 55% of clients found companies to be open on social media. In 2019, it is expected that more levels of openness will be exercised by brands as compared to family/friends. The truth is, transparency is a trend that is here to stay.

This means that, if companies are to get ahead, they need to start by giving its target audience what they need on social media. The top needs being; changes in product and service, the business practices as well as values of the company. This means that you have to allow your users access to information that underlies your business; and trust me, it is worth the effort. Remember that words have to supported by actions.

4. Authentic stories and moments

One of the questions that many social media fans ask is whether 2019 will be marked by authenticity. By authenticity, I don’t mean static updates. I simply mean stories that are more intimate and raw. By offering your target audience transparent stories, you stand a chance of building a more long-lasting relationship and hence, a superior brand in the market.

In order for your brand to attract the attention of your target audience, it is important for you to think about ‘what is in it for them.’ Why should the care at all? Therefore, 2019 is the time to share stories and moments that matter to people and not your brand! Bring out the secrets that you hold that people will care about and not your brand!

Question is ‘what are these stories that matter to people?’ Well, the best thing you can do is to amplify the signal. Simply take your best content and then create 15-20 microsegment video on topics that people care about. Then share these on different social media platforms. The truth this, these videos will attract over 400-500 % more views on LinkedIn than it does on Facebook.

The other strategy is to take your best posts and turn them into articles. You will command a higher social media power that will drive traffic and search ranks than ever before. If you have old Facebook live videos, podcasts, articles, tweets or other contents, you can repurpose them. The truth is, what worked for your target audience on one social media platform is likely to work on another platform.

5. LinkedIn

It is quite unfortunate that most people and especially marketers do not leverage this platform. Looking at the 2018 and how LinkedIn has used videos and LinkedIn influencers to boost its products is pretty much incredible. This is exactly the reason why you have to use this platform in 2019.

Compared to Facebook, LinkedIn reports over 10X video views in spite of the fact that Facebook has a larger audience. In other words, LinkedIn offers a great opportunity to have its posts viewed by a larger audience by strategically using its influencers.

The truth is, even though you may have a few followers on LinkedIn, there is a higher chance that your posts will be seen by many people and boost long-term engagements. Akvile DeFazio recommends everyone to test out this platform in 2019. The good thing with this platform is the fact that you can reach any demographic you want to target.

It is important that social media marketers look out for this evolving platform that promises to make a huge push on becoming an informative content sharing platform and nurtures a long-lasting network. The good thing is that the younger demographic has a chance of already entering the workforce even before they can join institutions of higher learning.

6. Employee advocacy programs

So many companies today do not involve its employees in content creation. There is no better way to power your brand than through your company’s employees. You may be wondering ‘why?’ Well, the truth is according to research, content that is created from employees is 8x more likely to drive active engagements than those shared by the company itself. What is more is that this content has the ability to expand brand messaging by over 500%-pretty incredible, right?

Using your employees is a powerful strategy that simply humanizes and personalizes your brand. This makes it easier to scale content that is within the context and is relevant to the target audience. Do you want to make sense of common purpose? Do you wish to outperform your competitors? Use your employees in content creation and watch what happens to your product/service marketing.

7.  Mobile-targeted content

The use of smartphones and mobile apps is here to stay. In 2019, it is important for social media marketers to create high quality, fluid and user-friendly social digital marketing experience for all people who are in love with mobile phones.

This simply means that everything that is created with the aim of sharing on social media has to take care of mobile users. In other words, if you want your target audience to click on a link for them to engage with the post, the link has to be visible to a mobile user.

8. Private groups and social media accounts

According to statistics, Facebook added lots of new features into Facebook groups. These features include; posting videos, updating stories and adding a business page to a group as well as creating units for social learning. Because of these features, so many groups started as a means for brands to connect with their target audience.

So many influencers are quickly taking advantage of private Instagram accounts in order to avoid its algorithms. In the same manner, Brands are following suit with alternative private accounts that will drive traffic. According to one Instagram users, after flipping four of her accounts into private, the results have been tremendous. It is quite interesting to note this and to also anticipate more testimonies in 2019.

The addition of features like Close Friends in Instagram Stories, brands have the liberty of choosing to create a personalized look for their accounts to give it an ‘insider appearance.’ 2019, we expect that more features will be added to social media platforms in order to increase friend groups among other things that will drive traffic to these sites. So, how do you plan to leverage these private groups and accounts to grow your brand?

9. Conversational eCommerce

Last year was a great year for the chatbot and some companies were able to leverage this messaging feature with Facebook bringing on Facebook Messenger and making it installable on websites. According to a study, only 0.5% of companies have a chatbot out of 1000 that took part in the survey.

The main reason for this is the fact that technology is still new and its adoption by companies has been a little bit slow. Additionally, clients prefer personal communications rather than using chatbots. However, despite the slow rate of adoption, it is important that social media platforms understand that taking advantage of this new application may increase natural customer interactions while boosting the success of the business in the current market.

The conversational commerce trend simply means that prospective clients are more interested in having a personalized experience and connection with brands. Therefore, it is important that social media marketers and brands take the time to interact with customers without necessarily selling their proposition to them.

10. Younger demographic and Ephemeral content

One of the leading social media trends is the use of ephemeral content, and this is expected to be on the rise in 2019. According to statistics, the likes of Facebook and snapchat are taking the lead in achieving billions of views on their videos every day compared to other platforms. This simply means that in the coming years, highly crafted ephemeral content is expected to build more robust brand engagements.

In 2019, social media marketers are expected to come up with a more attractive and interesting blend of images, videos, and influencers. With that in mind, brands are supposed to shift their focus to repurposing their video strategies for ephemeral content.

It is important to note that ephemeral content is only on the limelight for just a certain period based on the fact that it creates a state of urgency as opposed to permanent contents displayed on social media platforms. With that in mind, we expect to see more target audience develop the interest in ephemeral content in 2019.

Conclusion

While there are so many social media trends anticipated to take off in 2019, the truth is, all these trends boil down to 3 key ingredients; understanding your target audience, crafting high-quality engaging content and targeting these messages to them. However, to unpack these things, it is important that we leverage every single social media trend we have discussed here and you will be smiling all the way to the last day of the year. So, what is it going to be like for your brand this year?

Read Also:

The post 10 Social Media Trends That Will Matter Most in 2019 appeared first on Social Media Magazine.

Read Full Article
  • Show original
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Over the course of 2018 Facebook has continued to prove itself as a crucial aspect of the digital marketing industry. Things look like more of the same going into 2019. Using some of these statistics to analyze the social trends can help your business crush it by adapting your marketing accordingly.

Facebook has immense power when it comes to building brands, generating leads and even making sales, all at relatively low cost. So, let’s take a look at some of the most enlightening statistics regarding Facebook behavior.

1. Facebook’s influence on purchases increased from 36% in 2014 to 52% in 2015. This stat includes both offline and online purchases. This shows us the immense impact that Facebook directly has on purchases. It is therefore very important for a retailer or brand owners to be active on social media. Not only to market but to actively engage to keep their brand presence high. If your brand is out of sight, it is out of mind, and that’s bad news when it comes to consumers making purchases. This statistic is sourced from articles on thedrum.com and backed up by the Fastlikes.fr websites.

2. In total there are over 50 million Facebook business pages ran by small businesses and they use their pages to actively engage with their audience. Out of that 50 million, only 4 million out of 50 million make use of paid advertising over Facebook. These stats show us that only a small number of businesses actually make use of paid Facebook advertising. It is an amazingly effective way of reaching your target audience and increasing your brands’ or your businesses’ reach. This can be especially effective for micro businesses to help them gain momentum over their competition. These stats were sourced from Facebook and Forbes.

3. During February 2016 alone users uploaded more than 4.5 million Facebook videos and those videos were viewed a total of more than 199 billion times. This just highlights the power of using videos in your marketing strategy. It can help your brand become more personalized and thereby getting higher conversion rates. Already 68% of online marketers report to using video marketing with 70% planning to do so this year. Facebook live is used by 34% and 37% of them are planning to use it. Stat sourced from ReelSEO.

4. No Facebook ads and a very low 20% of the posts get people to respond emotionally. This is a shockingly low statistic that shows us Facebook is a bad option if we want to invoke emotional responses. Facebook is, therefore, better used to deliver personalized messages to specific target audiences at the right times. This approach can generate much better outcomes. Sourced from AdEspresso.

5. Wednesdays at 3pmare the ultimate window for Facebook posts to get the best results, other great times are Sundays and Saturdays from 12 pm to 1 pm and on Fridays and Thursdays from 1 pm to 4 pm. Optimizing your Facebook marketing can make a world of difference in your reach and conversions. There are some great tools available like Timely and Buffer where you can plan your posts to post automatically at the desired time.

Why Do So Many Businesses Quit Paid Facebook Ads?

The number reason that has been put out there is not enough clicks through to the business website from Facebook ads. This is a problem for some businesses because the idea of the paid ads campaign is to get people through a sales funnel. However, all that is happening here is the company is doing something wrong in their approach to Facebook paid ads.

1. They expect too much too soon:

Arguably the number one reason businesses quite are because they are expecting Facebook to bring traffic to their site and make immediate sales. For example, a medical insurance company might start a Facebook campaign and expect people to start filling in their quote form. However, 80% of the people that like or follow the page are doing so because they know that sometime in the future they will be interested. Especially if the company is advertising great deals.

These are latent buyers. Therefore, continuing building up likes will eventually lead to huge numbers of people clicking through to the website. The results are slow in this case, plus often webmasters won’t see that the user came from Facebook because eventually when the person signs up to their product the Facebook tracking is no longer in their filter.

Exactly the same applies to websites that are selling diploma courses, education or any other site such as travel that sells a service that people are likely to be interested in, but just not at this time.

2. They don’t understand the branding value Facebook offers:

The other reason companies quit paid ads is because they don’t understand the branding value Facebook has. A campaign with likes, followers, and even comments is great brand exposure. As long as the brand name is out there, the company brand will grow.

One of the issues is that companies will stop because there are not enough clicks to the website. This actually hurts the brand building aspect to Facebook Ads. Now some companies need quicker sales because of their budget so it is understandable they want to stop their Facebook ads. However, rather than stop, they should just reduce their budget and continue brand building at a slower pace while concentrating the rest of their online marketing budget on other sales channels.

As you can see, Facebook stats are unbelievable. Using Facebook Ads is a wise decision, but companies have to be even wiser when it comes to the way they use Facebook ads in order to build their brand. Whether the company is selling shoes or insurance, Facebook should always be included in some form in their online marketing budget. This is because the brand-building potential in the long term Facebook offers always pays off on the end.

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The post Facebook Marketing Starts You Should Be Aware of in 2019 appeared first on Social Media Magazine.

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Quality is key when it comes to social media videos, and you should make no compromises as far as it is concerned. The fact of the matter is that viewers expect to be able to watch high-quality videos – and will click away if that’s not what they get.

If you’re concerned that your social media videos aren’t quite hitting the mark in terms of their quality, it is important that you do something about it. Fortunately, there are several relatively easy ways that you can start to create social media videos with far better quality.

Record in a Higher Resolution:

To be completely honest you should be recording videos in 1080p Full HD – at very least. That is the standard that viewers have come to expect from social media videos, and anything less than that is bound to disappoint a significant number of viewers.

In fact, now that more and more people are starting to use 4K displays and most social media platforms support it, you may even want to record in 4K – if you have the right equipment. That will future-proof the quality of your videos somewhat, and ensure their longevity.

Just keep in mind that it is more difficult to manage and edit 4K videos, and the file size will be significantly larger.

Dial Up the Frame Rate:

Another key factor that will affect the quality of your videos is the frame rate. A higher frame rate will make the video look much smoother, and any movement in the frame will look more crisp and fluid.

Nowadays many social media platforms support videos in 30 to 60 frames per second, and you should take advantage of that and dial up your frame rate accordingly. As you can imagine a frame rate of 60 would be best if it is supported, but at a minimum, you should be recording in 30 frames per second.

On a slightly different note, you should always use the same frame rate when recording your video footage – to avoid any issues when you cut it together.

Make Sure the Lighting is Good:

Lighting plays an important role in video quality. By making sure that the scene you are recording is brightly lit with a soft light that is evenly distributed, your video will be noticeably more impressive.

If recording indoors you may want to consider using a three-point lighting setup that gives you more control over the lighting. On the other hand, if you record outdoors try to avoid the harsh afternoon sun, and record during the golden hour right after dawn or right before dusk instead.

Keep the Camera Steady:

Any movement of the camera can adversely affect the quality of your video – so you should try to avoid it, and keep the camera as steady as possible.

That may not be easy if you’re holding it in your hands, which is why using a tripod stand or some other camera holder can make a big difference.

It should be noted that you should keep the camera steady when you are moving it as well, and pan or tilt gradually to avoid any loss of quality.

Don’t Overlook the Audio Quality:

While you’re focusing on the video quality, you should make sure that you don’t overlook the audio quality as well. After all, the audio is part of your video, and its quality will reflect on the video quality as a whole.

If you are not recording audio but instead using background music, the audio quality shouldn’t be a problem. All that you need to do is ensure that the quality of the source material is good.

However, if you are recording audio as part of your video, things can get a bit more tricky, and there are a few steps you should take:

  • Use a good microphone of the right type when recording the audio.
  • Keep the microphone as still as possible to avoid it picking up any unwanted noises.
  • Try to minimize as much background noise as possible from various sources.

Make no mistake that is just a rough overview of what needs to be done, but it should give you a fairly solid idea of how you can improve the audio quality.

Encode the Video in the Right Format and Settings:

After you’re done editing your video, you should encode it in the right format and settings – based on the recommended format and settings of the platform you’re using.

Typically the format that is used by most social media platforms is MP4 with H.264, but other parameters such as the resolution, frame rate, and maximum file size may vary.

By encoding your video in the right format and settings, you can avoid any issues when uploading them. More importantly, you will ensure that its quality isn’t affected once it is uploaded.

If you have already encoded the video, you should convert or transcode it to the format that you need. That should be easy enough, and for example, you could use Online Video Converter to convert AVCHD to MP4.

Final Words:

By now you should know what you need to do to produce high-quality videos for social media. None of the methods outlined above are really that difficult, yet each one will help improve your video quality in its own way.

If you apply all of them, you should notice a remarkable difference in the quality of the videos that you’re able to produce.

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The post 6 Ways to Create Social Media Videos with Better Quality appeared first on Social Media Magazine.

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Crowdfunding is one of the most popular ways to secure funds for a project. Instead of relying on one or two investors, people can receive contributions from many different contributors to reach their financial goals. It is one of the most popular ways that investors are using to solicit funds from like-minded individuals. No one understands this process better than the people behind Ideazon. The crowdfund marketing company recently provided four tips on social media use during a campaign. With so many people getting money from social media exposure, it is something individuals and businesses need to nail to maximize their contributions. Here are generalized tips any campaign can use. You will discover that it is among the best approaches for anyone who is looking for funds for a big project.

Use Video:

Perhaps nothing is more important right now on social media than video. More and more users are preferring to go for video content because they are easy to understand than reading long stories. No wonder most video clips go viral after a few days. It is even more important for a crowdfunding campaign because people absolutely have to know, quickly, what the campaign is about. Not only that but just putting a face and a voice to a campaign is an extremely effective way to secure money from contributors.

No one gets nearly excited about a new product by simply reading about it. A video that is short, to the point, and also demands attention can really take a campaign to the next level in a hurry. Therefore, you should learn to make short and precise videos that will pull the attention of your users. Let it give your users an overview of the project and the role the can play. The clip should also explain how the viewer can benefit among other details. You can easily win the heart of potential investors by putting across great videos for them to follow and like.

Use Both Personal and Branded Pages:

Another easy way to put a real face with a campaign is to use both a personal social media page and a branded page. Not only does it make things easier to share and grow, but it shows everyone the person behind the campaign. You need to discover that nearly all internet users have multiple social media platforms. However, you can choose one depending on the demographic attributes of your target market.

Without any type of personalization, it can be very difficult to secure funds from people because the trust is just not there. Remember, in many cases, people are donating to crowdfunding campaigns with their own money, and they don’t necessarily have a lot of it to throw around. Therefore, you have to present yourself in the most professional way to win their trust. If a competitor is much more trustworthy and more likely to meet goals with the campaign, they’re going to get the money that otherwise would go to you. Therefore, use both personal and branded pages to convenience your audience that the idea is viable and they can trust you with their funds.

A branded page just makes a lot of sense to grow the brand as much as possible. It is pretty much impossible to survive without a branded page in 2019. That is always going to be the place to have the most relevant information on the crowdfunding project, but a personal page is also needed. Therefore, in case you don’t have a branded page, think of getting one now. You can be sure of selling your idea in an easier way.

Run Targeted Ads:

Some people are going to be against running targeted ads, but it is a way to get the word out about a crowdfunding campaign. This approach has proven to work well across several industries all over the world. There are just so many different campaigns out there right now, and sometimes it is hard to get that initial traction. The best way for people to start out with targeted ads is to run a short campaign first to see if it is effective. If it ends up being effective, there might not need to be a lot more money thrown into advertising. These ads can add a lot of value to our crowdfunding campaigns than going for big advertisements.

Remember, the most successful campaigns are going to be easy to find for people one way or another. Most of the people who run targeted ads are just doing so at the beginning of the campaign to build the buzz. Run these targeted campaigns and you will begin to report some level of success in your crowdfunding efforts.

Connect with Influencers:

When people think of influencers, most are thinking about celebrities. However, social media is actually making their own celebrities in some way, as people gain major followings in the niche market. The good news for those running a crowdfunding campaign is that these influencers who are only famous for social media are usually a lot more approachable. However, be keen to get an influencer who has a high level of command in your region and industry. You need authority figures and it will take you a short time and less effort to get people contributing their funds towards the project.

If you are looking for an influencer, it makes sense to go after someone who pretty much posts a lot of content related to the campaign. The more they are into something, the more likely they are to actually share it with their followers. Consider connecting with “micro-influencers”, or those with less than 5k followers. These influencers seem to be better connected to their followers and can be more approachable.

These tips will help you to use social media in your own crowdfunding campaign. The secret is presenting yourself as a professional brand that people can trust. Do your homework well and use all the above tips to get the desired funds for your project from crowdfunding.

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The post Ideazon Crowdfund Marketing Experts Share: 4 Tips for Using Social Media for Your Crowdfunding Campaign appeared first on Social Media Magazine.

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Marketing is all about presenting your products or services in an efficacious way so potential customers get attracted and go for buying the product or avail the services. There are multiple ways to make your brand prominent in your customer’s eyes by promoting it on different channels. There are two major channels that marketers prefer to reach their audiences to bring awareness about the product and services that are digital marketing and social media marketing.

Many people consider social media marketing as digital marketing, however, the truth is social media marketing is one of a medium of digital marketing. Both sources of customer interaction have their own upshots; we will look at how they can benefit your business.

Social Media Marketing

These days socializing through social media platforms are at its peak. Popular social media platforms like Facebook, Twitter and Instagram are liked the most among users to spread the latest chatters and buzz. Meanwhile, these are ideal mediums for brands to find out their target customers and pitch them through their advertising campaigns. There are two ways to get exposure on social media platforms.

Free Promotions

The free promotions technique is time taking and you need to be consistent to make most out of it. Create your business accounts or pages and accumulate maximum followers by sharing valuable content. As the more, your post is shared and liked by the audience the more it will assist in your business growth.

Paid Advertising

For gaining quick insights by potential customers, you can also utilize paid promotion services provided by social media platforms. These platforms facilitate vendors to conduct sponsored ad campaigns for instant reach to the maximum number of users across the platform.

Advantages of using social media marketing It is fast

On sharing a post in one of the social media platforms, you will realize the extent of its scope. In a moment your message will reach thousands of users in your network, whether it is in the form of a tweet or a Facebook post. That is the reason social media platforms are being utilized to acquire instant boost.

Know the trends

You get aware with the latest fashion and trends through the content shared across the social media platform and user’s engagement against the content. Also, if you want to know how well your product is doing in the market, you can start a poll to ask audiences how much they like the product. Also, you can check the statistics as how many users got involved against your post.

Sharing the trending content surely gives you a boost in traffic and your little effort can make a huge difference in your business.

No need to worry about content

Unlike digital marketing where you have to fabricate a niche-oriented content to target your potential customers, social media platforms provide you leverage of sharing content from others but remember to provide the reference of the original source as well. However, it is ideal to bring up your own ideas in content curation.

Acquire user engagement fast

Social media platforms offer you leverage of engaging your customers by providing valuable information. Users provide their feedback that lets you know how effective your products or services are. You can communicate directly with your customers and ask for their experiences and opinions against your brand. The enriched content tailored appropriately for the audience can bring many fortunes for your business and can yield a significant increase in your conversions.

Digital Marketing

Building your brand awareness utilizing multiple digital channels is referred to as digital marketing. Actually, digital marketing involves building brand awareness on every digital platform and is crucial for each business to grow these days. There are many techniques involved in growing your business through digital marketing.

SEO

Search engine optimization techniques are used widely to rank higher in the search engines and to increase the traffic to the website. Now each business requires staying ahead from competitors in search engine rankings. By applying correct SEO techniques; one can have an advantage of competing sites offering similar services. There are two major approaches when we talk about search engine optimization. It involves On Page SEO and Off Page SEO

On Page SEO

It requires optimizing your website in terms of performance, speed, relevancy and user experience. One page SEO is all about the structure of a website. A web development company is well aware of the basic practices to make a web page SEO friendly. So they develop a website for keeping the On Page SEO factors in mind.

Off Page SEO

Off page SEO involves elevating your site in search ranking by establishing the authority of your website. It includes quality link building, content marketing, guest blogging and much more.

Email Marketing

Building strong relationships with your customers or clients through email is better known as email marketing. Regular emails are sent by enterprises on daily, weekly or monthly basis to inform customers about new arrivals, to make them aware about the promotions, discounts, offers and to make them engaged with the brand.

Digital advertising

It is an effective way of promoting your brand with the use of sponsored ads. These ads are either showcased on multiple websites, social media platforms or being sent through emails to the targeted customers. This marketing strategy can bring a huge potential for instant business growth as it is time-saving and can engage a huge number of people if initiated deliberately. It allows you to target users based on their age, group, ethnicity or demographics.

PPC

Pay per click is another way of search engine advertising. In order to obtain most visitors on the site, advertisers have to pay for the displayed ads each time it got clicked by the users. Rather than putting efforts on other SEO techniques, most businesses prefer to launch ads for their brand’s promotion.

“Google ads” is the most popular advertising method and user reachability depends on the money you have spent on the ads.

SMS marketing

Utilizing SMS services to accomplish your marketing goals is an authentic and cost-effective approach being used by marketers these days. Many well-known brands are making use of SMS marketing to reach maximum audiences. It’s a great opportunity to stay ahead of your competitors and to get valuable feedback from users. Many service providers offer you a list of user contacts but it’s not a legal way. You can grow your own list of contacts to target your potential customers.

Conclusion

Social media marketing and digital marketing are both cost-effective marketing techniques that assist in making your brand stand out. It’s important to stay connected with your customers to analyze their needs.

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The post The Difference between Digital Marketing and Social Media Marketing appeared first on Social Media Magazine.

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It is essential for enterprises to have a data governance strategy for overseeing the information management initiative. A governance program helps in creating a better understanding of the data elements as well as the management program across the organization. Many entrepreneurs are still unaware of the importance of having a monitoring mechanism for their information management program. They feel that hiring professional data management services for creating a strategy for their organization will be sufficient. In absence of a supervisory framework, the efficacy of the program will decrease and there will be no input for improving its productivity. A powerful governance model will benefit every aspect of the information management program. In this article, we will discuss the major reasons which make governance critical for the initiative.

1. Instrumental In Creation Of Metadata:

With corporations becoming data-centric in their approach, new elements are being created and stored in their digital environment rapidly. Many organizations face the problem of not knowing exactly where specific elements are stored in their system. Companies must know the context in which a particular element was created and labeled as an asset. Governance solves the problem by insisting on metadata creation. This provides the context for the information and helps in easy identification of an asset. Metadata is crucial for locating an element quickly as well as knowing how it must be used. Governance plays a key role in the creation and management of technical and business metadata.

2. Creates The Directives For Managing Master Data:

A company generates data associated with several business aspects like customers, products, branches etc. Modern enterprises use numerous solutions and systems for processing and analyzing information which can easily lead to duplication or redundancy. Master data management was developed to find a solution to these issues. It helps save valuable resources like time and money while improving the operational efficiency of the organization. Governance is needed though to keep the initiative running in an error-free manner. It is helpful in creating the directives for the storage, handling, and processing of data elements. Governance lays down the standardized processes which must be used by everyone at the organization when working with information assets. This enables users across the organization to access accurate master data constantly.

3. Valuable In Maintaining Data Quality:

Governance is essential for maintaining the quality of information assets throughout their stay at the organization. The practice helps in defining appropriate business rules to identify valuable assets and also in implementing those rules across the corporation. The vital data elements remain under constant supervision to ensure their sanctity is maintained. The initiative also specifies the remedial actions that must be taken in the event of specified situations which may cause errors in the elements. An effective governance model involves the assigning of stewardship roles to individuals who ensure that all the policies and procedures listed by the program are followed every time an asset is used. This invariably helps in maintaining the standards of the information assets.

4. Ensures Compliance With Legal Regulations:

One of the biggest reasons which make having a data governance strategy mandatory is compliance with legal regulations. Most jurisdictions around the world have enacted strict privacy laws which attract strong penal action if they are not followed. The General Data Protection Regulation (GDPR) of the European Union is one such law. These regulations make the organization accessing the personal information of individuals responsible for ensuring their protection. Governance helps in creating a framework where only the authorized users can access a specific piece of information. It also lays down the security measures for the information management program and ensures that companies are compliant with legal regulations.

5. Helpful In Effective Data Lifecycle Management:

The lifecycle of a data element has four stages- creation, storage, usage, and archival or redundancy. A strong governance model provides support to all the phases by creating suitable policies for each one of them. The data owners define how information will be stored, shared, and used by the organization. They are responsible for the creation of the data architecture framework, classification methods, access procedures, data standards policies, and retention measures. The governance team then identifies the appropriate monitoring mechanism for each implemented policy and imparts data governance training to stewards to operationalize the system. It is virtually impossible to protect the valuable assets and ensure legal compliance without a governance program.

6. Improves Confidence Of The Enterprise In Data Assets:

Governance ensures the availability of consistent and reliable data at all times. It eliminates doubts regarding the definition or usage of various elements. The analysis generated from the evaluation of consistent assets facilitates accurate decision-making. As the organization benefits from appropriate decisions, the confidence of the workforce in the elements grows stronger. They begin to trust the data sets while using them which leads to a strong data-driven culture being established in the company.

7. Positively Impacts The Efficiency Of The Organization:

A strong governance model improves the efficiency of the different operations of a corporation. Effective governance helps in maintaining consistent standards of information assets. It also identifies and removes errors from the processes and systems involved in the data management initiative. The productivity of the entire management program improves because of the monitoring mechanism. It has a direct impact on not only the decision-making but also the decisions. The overall efficiency of the entire organization improves with the implementation of a governance program.

Conclusion:

Having a data governance strategy will be beneficial for organizations as the initiative will help create a data-centric culture with an emphasis on consistent and high-quality information assets driving the decision-making process.

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Author Bio:

Shopia Wilson is a certified Blogger at EWSolutions – Data Management Consulting Companies, one of the leading data management services provider and solution company with a global reach. She loves sharing useful information regarding data management.

The post 7 Reasons Data Governance Strategy Is Vital For Data Management appeared first on Social Media Magazine.

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Upstream operations are the name given to the exploration and production stages of the oil and gas industry. Broadly, oil and gas companies fall into one of three categories: upstream, midstream, and downstream. Many large oil companies like Shell Petroleum are integrated, meaning they combine all three stages. Other firms specialize in either upstream, midstream or downstream individually. In the upstream segment, the biggest challenges involve core rig drilling. Or to be more specific, monitoring core rig drilling. Many drills operate offshore, far from Frontier packages and other everyday necessities. This compounds the challenges even more. This blog explores how interconnected apps can help optimize upstream operations.

How can Mobile Apps Optimize Upstream Operations?

Monitoring core rig drilling operations generate huge amounts of data. This data needs to be extracted, shared and analyzed across different departments. Apps can help enhance this function. They can also serve by maintaining real-time databases for timely decisions. Here’s how interconnected mobile apps can help with upstream operations:

  1. Bridging the Tech Gap
  2. Automation
  3. Integration
  4. Rig Management
  5. Increased Efficiency

Let’s take a brief look at each way mobile apps can help.

Bridging the Tech Gap:

The petroleum sector has been lagging behind other industries. Especially when it comes to bridging the gap between pumps and pump operators. Mobile apps aim to help upstream operations gain some degree of optimization and operational intelligence. They can help with:

  • Integrate supervisory control and data acquisition (SCADA) systems
  • Automate the allocation of resources and workflows
  • Improving operations without adding to the cost of operations
  • Analysis of data from core drilling operations
  • Enable pump operators to approach pumps with technical knowledge

Each and every one of the points listed above is important to make the right decisions at a specific rig site. Through gathering data, maintaining a database and analysis, upstream operations begin to improve considerably.

Automation:

Automation saves money, no matter what industry you are in. This is particularly true for the oil and gas industry. Manual readings are increasingly becoming a thing of the past. Instead, oil companies need ways to help reduce the risks of upstream operations and digitize the operations themselves. The right interconnected mobile apps can help with:

  • Optimizing drilling techniques for the best use of time and effort
  • More data generated using minimal resources
  • Real-time monitoring of various drilling operations
  • Accurate, data-driven analyses for better decision making
  • Automated logging, production and maintenance alerts systems

The right interconnected apps should be customizable to suit varying operations and production.

Integration:

Integrating different rig functions with technology helps deliver all relevant information to the right people. More importantly, real-time information through integrated functions means accurate decisions. Integrating different functions help raise your operational standards to optimal levels. Functions that can help you do this are:

  • Cloud, mobile and AI technologies
  • Integrated oil field upstream functions
  • Intuitive functions for operators to manage tasks and resources
  • Scrutiny of critical operation points on the rig
  • Display rig-specific risks
  • Gather and match data as per defined variables
  • Integrated workflows
  • One view for all parties involved in both production and business sections
  • SCADA compatible systems
  • Efficiency and compliance platforms
Rig Management:

Rig management is a tough job, to begin with. It covers almost all aspects of oil extraction except the actual exploration part. The major concern with most oil rig managers is the safety of rig personnel. Human errors can result in very costly mistakes. The consequences can be fatal both in financial terms as well as in terms of human life. Rig managers also have to prioritize production and the allocation of resources to various parts of the operation. Luckily, interconnected mobile apps can help rig managers develop efficient and safe management protocols. Such apps increase the safety of personnel working on high-risk operations. They also help manage daily goals on an efficient basis. Through deep analysis, systems can alert managers to disruptions, sometimes even before they occur. Maintenance schedules and history are integrated, letting rig managers know the exact condition of rig operations. On the whole, interconnected mobile apps can make the life of a rig manager or a rig management team much easier.

Increased Efficiency:

Interconnected mobile apps have one major purpose: mobility. Often, rig operators depend on software and data that comes from off-site. So ideally, any relevant personnel with access to FiOS internet plans or similar internet services should be able to access data remotely. Interconnected apps in upstream operations increase operational efficiency through:

  • Real-time reports and collaboration
  • Applications that are customizable to your specific operational parameters
  • Reducing human involvement, and thus, human error
  • Managing real-time, accurate databases
  • Flexibility to meet changing industrial norms and standards.

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The post 10 tips How Interconnected Mobile Apps Reduce Upstream Operations appeared first on Social Media Magazine.

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It is for sure that the trends in animation content have been constantly changing. However, certain trends stick for a long time. One such animation trend is called animated explainer videos. This animation form is mostly rendered in 2D but it also has many other variants. An animated explainer video is not only visually simple yet it can contain any form of detail that you want to incorporate.

It is merely a misconception to think that an explainer video is made for educational and academic purposes. Instead, you can make use of this animation type in building various sorts of marketing campaigns. Subject matter for videos explainer based content can be based on any sort of topic or story. However, a video marketing based on an explainer video is only successful if you follow a certain number of core tips.

Here are the following tips and guidelines for the creation of an explainer video that generates the right results:

Connects to your audience

Sales generation is usually the core concern of every online business but the most crucial step is to let your audience recognize you. However, recognition does not imply that a greater amount of people would know about your brand instead it is related to connecting to your audience on an emotional level. The best thing about an explainer video is that it is both comprehensive and informative and in turn, provides your viewers with an easier explanation of your message.  Despite the demographics of your audience, you can produce an explainer video on any sort of topic or story and it would still let you reach out to the right people at the right moment.

Works for any purpose

Your main goal for relying on explainer videos for video marketing could be anything. It could be for better brand awareness or you would want to see an increment in your sales generation. However, you should make sure that the message of your video is not too promotional and it should not solely focus on your products or services. The purpose behind the animation creation could be related to having an increment in potential customers or simply enhancing your brand’s image.

Greater ROI generation

There is no doubt in the fact that most businesses have resorted to online platforms solely for the purpose of more ROI generation. However, there been an upsurge in online businesses having similar business propositions and offerings. This has made it difficult for most businesses to generate a steady amount of revenue. Digital marketing strategies are becoming costly as well so if you rely on videos explainer animation then you can acquire an enhanced ROI at an inexpensive investment. You can use the animated video content across your website or any other online platform as it is a onetime investment.

Memorable and recognizable

Marketing and advertising strategies have stayed prevalent throughout history, however; these techniques are now being replaced by online and digital marketing trends. Whether it is your website or a social media profile, you can render any sort of marketing campaign on the realm of the internet. Since most businesses have turned to online platforms, you need to have a solid promotional campaign plan to stand out from the competition. Static visuals and textual based content do not contain memorable elements but an animated explainer video does. The goal is to have a recognizable identity and you can acquire it with a quality video animation.

Provides an easier explanation

Static visuals or images do not provide a concise explanation as much as the animation does. You might be able to verbally explain your ideas or message whilst a conversation but if you are looking it from a marketing perspective then it will become difficult for you. The best approach to displaying what your brand has to offer is in the form of a compelling explainer video. Video marketing is the perfect choice when you intend to present your message in a visually appealing manner. Your message or story will not be only easier to grasp in the form of a video but it will also drive potential customers towards your brand.

Eliminates complex elements

The types and styles of animated videos are several. However, if the message you intend to convey were complex then the best selection for it would be an animated explainer video. This selection entirely depends on the context of your message. Infographic for a complicated message would be pointless so it is better to transform it into an animation. Explainer videos are bright and alluring, therefore, you can easily utilize one to highlight the core values and vision of your brand in detail.

It is cost effective

Every marketing strategy requires a budget however, most small startups or businesses want to opt for promotional campaigns but they tend to be short on budget. If that is the case then the best marketing approach is to rely on an explainer video. Since the creation of an animation is a onetime investment, you would not have to worry about exceeding your budget at any cause. You can get a single animation created and use it on multiple online platforms. Can either create an in-house team of animators or simply contact an animation production agency to acquire the content you need.

A dynamic form of visual content

Whether it is an image or a video, every sort of such content will hold the same visual appeal. However, animated content tends to be more visually engaging than images or text. The core issue is not related to what is appealing or not instead it is concerned with time. The changes in digital media are occurring at a fast pace and that is why marketing techniques need to be dynamic and fast-paced. The only element that could provide you with these two qualities is an explainer video.

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The post Generating Quality Results for Your Online Business with Animated Explainer Videos appeared first on Social Media Magazine.

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