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There’s more to guest posting than simply uploading content on a specific site and inserting a link that points back to your website. At the very least, you want to ensure that the website you’re posting your article is of high quality and niche-relevant. On top of that, the link has to be equally good. The last thing that you want is a spammy backlink pointing to your site.

What does this tell you? Well, it implies that finding where to guest post isn’t the simplest of tasks. But, it doesn’t have to be that way – not if you develop a smart strategy to go about it. Here’s a rundown of tips that will score you guest post opportunities fast.

SerpTrust

SerpTrust is the new kid on the block when it comes to handling guest post outreach on your behalf. With one of most extensive guest post database around, it promises to get you guest posting opportunities that will not only get you high-quality backlinks but also propel your rankings on SERPS.

On top of that, the service offers link insertions. For starters, this enables you to insert a link on an already existing post, thereby allowing you to rank considerably fast. Think of this as an all-under-one-roof solution to complement your marketing efforts.

 Of course, when a third party is handling your guest posting bit, it means that you can concentrate on other avenues to grow your business.

Submission Tips

See, identifying a site that accepts guest posting is one thing. However, getting your article published on that specific website is entirely different. Here’s how to go about it.

Reach Out to Sites Where your Target Audience is Likely to Hang Out

Okay, not all traffic is good traffic. So, you need to vet the website you want to consider for guest posting. Indeed, you’re better off with traffic that sticks. In other words, you want to draw people to your article and have them click over to your site.

So, take time to churn out an intriguing post. Also, don’t waste your time by submitting your content to a site whose traffic isn’t anywhere near what you’re targeting. Sure, you might see a short-lived spike of traffic but that’s just about it!

Luckily, with SerpTrust, you don’t have to worry about content – they’ll curate it for you, with your target audience in mind. How about that!

Follow Instructions

One of the reasons your guest post is likely to get rejected is the failure to follow instructions. So, be sure to go through the submission guidelines.

The last thing that you want to do is to appear as if you’re submitting the guest post only for your gain. Remember, the idea is to provide an excellent, engaging write-up and get a link in return. So, take your time to research on what the website is looking for before submitting.  One of the easiest ways to do is to visit the About Us or FAQ pages.

Go Easy on the Links

Yes, the primary reason you’re guest posting is to get noticed. However, that doesn’t mean that you should load content with links from your blog. The best way to go about it is to include a link from your site and two internal links from the website where your article will appear. You can also consider one or two links from authority sites.

Keep the Reader in Mind

Your guest post has a higher chance of getting accepted if it focuses on the reader. So, make your posts as informative as possible. Come up with a unique topic that will grab the reader’s attention. Also, articulate your thoughts in an easy to understand format.

At times, some sites will accept lame content but you can be sure that the impact won’t be a significant as you’d want it to be. So, provide meaty posts, not fluffy stuffy solely intended to drive the reader to click on your link.

Final Thoughts

Guest posting remains one of the most effective ways to build links. Even then, you have to learn how to do it correctly. Don’t forget to time your submission especially if you’d like your article to create attention about an upcoming event and so on.

The post Find Guest Posting Opportunities Without Breaking a Sweat appeared first on Social Media Explorer.

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Starting a new account on Instagram about food is like hoping Kim Kardashian will give you a shout out on one of her social media accounts; unless you do something different, there’s a slim chance of success. However, with a few hints and tips, you can discover how to create a ‘foodie’ account that people will want to actually follow!

Weird and Wonderful

There are millions of accounts on Instagram that are designed around some sort of food whether its breakfast, lunch or dinner or the more obscure ones such as yolk porn or accounts solely dedicated to ugly fruit and vegetables. The only way you’re going to get noticed is by being diverse. Work out what makes you different from all the rest and then plan around how to continue making your account stand out in a sea of other foodie accounts.

Examples of this could be doing a contest with another friend on who makes the best dinner and then each week your followers vote in a poll on Instagram who made the best — or making only green food. The list is endless.

You’ve got the Idea

Once you have an idea as to what’s going to make your account fly, if you’re not fully up to date with the ins and outs of Instagram and the etiquette of what’s allowed and not, then do your research. A fantastic expert in the field of Instagram and social media, in general, is a man called Neil Patel, and he gives you many ideas on how you can start your account and then gain followers and likes on your posts.

Dive Right in

If you’re going to take on the challenge of a food account, prepared to be fully committed to the cause because it can be extremely tiring and hard work. Firstly you need to make sure that all your photos are ‘Insta Worthy,’ which we will touch upon later.

Also make sure you post often, sometimes as much as three times a day, but that is dependent on your audience. For example, if you’re trying to entice the ‘housewife’ market onto Instagram to check out your posts, then an ideal time to post is mid-morning and lunchtime. Once you start posting more often, you will be able to access your own personal analytics, which tells you a lot more such as age, demographic, and location across the world. With this, you can then tailor-make your posts to fit in with that information to gain more ‘likes’ if that’s what your aim is.

Remember, the more likes and followers an account gets, then the closer they start pushing towards influencer status where you can start charging for posts, and people pay you to promote something via your channel.

Make sure you understand fully the different mediums of Instagram, such as posting, hashtags, descriptions, and Instagram stories. Also be on top of the ever-changing algorithm of Instagram as one day you can post as you have historically, then they will change a key element in the ‘back office,’ and everything will change such as how many hashtags you can use, or how many people you can follow. The algorithm is like a big secret though as Instagram will never tell you what they have done or why. You have to work it out through your own investigations or forums on the internet.

Picture Perfect

As mentioned above, there’s a lot of work that needs to go into the photo element of Instagram because if your photo is not deemed ‘Insta Worthy,’ then it’s going to struggle to reach thousands of likes. Making a shot worthy is about making sure you have captured the dish or food item to perfection – really set the scene.

If you live in a beautiful house with a huge kitchen, make sure the kitchen stoves are in the shot with some props for effect such as a chopping board, a knife and some herbs alongside the main focus of your picture.  

Make sure the light enhances the photo, preferably with natural light and that you’ve staged it at the right angle.

Then make sure that you use filters, either those that come with Instagram or ones attached to your phone. Or if you’re really keen, then you can buy a wealth of Photoshop packages that make dull photos look incredible.

Creating a successful account on Instagram for food lovers can be exciting, but make sure you fully plan and take into account that you have no real control of what people decide what is deemed popular or not. Also remember that things can change on Instagram in an instant with no rhyme or reason behind it.

The post How to Build a Strong ‘Foodie’ Account on Instagram appeared first on Social Media Explorer.

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Link juice is the value that is passed from one site to another through the use of hyperlinks. When you conduct a keyword search, the search engine follows links to a site to determine its ranking on the results page. Therefore, backlink juice for seo is very important in the process of searching for keywords and ranking high on search engine results. Below, we will look at the reasons why backlink juice is an important part of SEO.

Domain name and page authority

Backlinks are very important aspect of SEO for they play an important part in the ranking of your site. The value of the links that are coming to your site determines the authority that your site will have. If you are receiving links from credible websites, then your site’s authority will greatly increase. As a result, your site will rank high when a search for the related keyword is conducted.

Gives you referral traffic

A website without traffic is as good as useless. This is because; it is not playing its primary role of passing information about your business and products to potential clients. On the other hand, backlinks are very important in SEO for they enable people to come to your website by clicking on the referral links from other websites. With backlinks, you get more traffic flowing to your website. If you delve deeper into linkbuilding, you may find that the traffic that it’s bringing far exceeds the organic traffic that you get from search engines.  

Brand visibility

Link building involves creating guest posts and outreach content for other websites. Many publishing sites are always looking for fresh content and when writing for them, you will not only be doing them a favor, but also exposing your business and brand to online readers. That way, you get brand visibility that will be helpful when selling goods and services online as people will already have trust with your brand. In addition, brand recognition will enable you to get direct traffic from your audience.

Brand authority

You can take link building as an excuse to publish in niche publisher sites where you can become an expert in your industry. If you are so good at what you are doing, you can build a name in the industry and become a recognizable authority in your niche. That way, you will not only get readers to respect your opinions, but also start seeing people asking for your advice and opinions on topics relating to your industry. That way, your brand will become an authority. And as people continue to read your high quality content, they will develop interest in seeing your site and in the end, get increased referral traffic and conversions.

Exposure to other industry authorities

Guest posting works in two ways; as you guest post on other people’s websites, you have an opportunity to read what other professionals are writing about on those sites. In the process, you gain a lot of ideas and tips on the different topics on the site. In addition, you can attract other industry experts to post on your own blog. This can be an important thing because the posters will include outbound links on your site. In the end, you will gain free content for your site, free ideas for your future posts as well as a great connection between you and your audience.

Benefit from influencer marketing

Many external publishers are well established in the market. As they command a large following and if you guest post and backlink from their sites, they are going to reciprocate by marketing your content to their followers. This can enable you to reap big rewards in the form of quality traffic to your own site as well as brand recognition.

Improved trust and credibility

By backlinking on a credible publisher, you will improve your credibility and trust amongst clients. This is because; you will have bragging rights that your brand is associated with the respected publisher. In fact, many brands display logos of the publishers where they appeared and this comes as a proof of association with those sources.  Putting such logos on your site makes it more authoritative and credible thereby resulting in more conversion rates.

Backlinks are permanent

Unlike in paid advertisements, links posted on other sites remains active for long periods of time. This means that these links are always active and potent in bringing in visitors to your site. In paid advertisements, you rent a link for a temporary period of time. However, guest posting allows you to receive referral traffic for the lifetime of the site.

The post Why backlink juice is an important aspect of SEO appeared first on Social Media Explorer.

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Hashtags were originally used as a grouping mechanism on Twitter. Users added hashtags in hopes of connecting their tweets to others on the same subject. That made it easy to search for a hashtag, instantly viewing a list of posts on the desired topic. Hashtags can represent movie or book titles as well as general terms like #momlife and #TGIF.

The hashtag trend is now heavily used by businesses and online marketers not just on Twitter but also on Instagram and Facebook. If you’re marketing on any of these platforms and aren’t using hashtags effectively, you’re missing one of the most natural and most effective strategies to interact with your ideal customer.

You’re going to post on social media anyway. Why not use a hashtag tool to generate the best hashtags and then analyze results in term of reach and engagement? Your posts will thank you as they spread to a broader audience that includes more of your ideal viewers.

Why Do You Need a Hashtag Tool?

The right hashtag analytics tool will take the guesswork out of hashtag marketing. There are different types of tools, and you may need more than one to enhance your social media campaigns. For instance, a hashtag generator will quickly identify the best hashtags for each of your social media posts. The best tools will determine hashtag popularity and other factors rather than just suggesting random hashtags.

A more comprehensive analytical tool may suggest hashtags in addition to showing how many times your hashtag appears in posts and is shared by other users. Some hashtag tools also track impressions and overall reach.

The analytical side of a useful tool will help you determine the best time of day to post on various social media sites and which hashtags to use to reach your desired audience. If you follow up by interacting with your target market through comments, likes, and shares, you can boost results from your social media marketing strategy.

The Best Tools for Hashtag Generation, Tracking and Analytics

Whether you need a tool for Facebook hashtag tracking or you’re more focused on Instagram or Twitter, there are many quality options available today. The following list will introduce you to some of the best tools, chosen for their ease of use, effectiveness, and reliability.

Hashtagify

This is one of the more popular tools for hashtag marketing on Twitter and Instagram. All features are focused on strategic hashtag marketing, including:

  • Identify effective hashtags
  • Determine popularity for specific hashtags
  • Research hashtag trends
  • Monitor hashtag use and engagement
  • Set up social media campaigns
  • Research your competitors

Hashtagify also offers personalized suggestions that will help you strengthen your social media campaigns. Social influencer features are also included so that you can track the effectiveness of your influencers as well as your hashtags.

You’ll pay between $19 and $249 per month for this hashtag and influencer tool. The personal account is perfect for many people, but you may benefit from the business or enterprise account if you need higher precision or want to follow more popular influencers with more significant followings.

Rebel Mouse

If you create your own hashtags and want to monitor their success, RebelMouse is your ideal hashtag tool. The tool will do more than follow your hashtags and deliver analytical information to guide your campaign. It will also collect posts using your hashtag from all over the internet, and you can display them on your website.

That’s an effective way to launch cross-platform promotions that keep traffic flowing between social media and your website or blog. RebelMouse focuses on content generation and distribution in general so you can use it to streamline your content marketing process while boosting results. Unlike Hashtagify, it works on Facebook as well as Instagram and Twitter.

The pricing for this tool isn’t as clear cut as with other social tools. You can request a proposal from the website for a plan that includes the features most relevant to your social media campaigns.

Bundle Post

If you use HubSpot or Hootsuite, this hashtag tool will integrate with those systems smoothly. It goes beyond a hashtag count tool to offer some unique features. For instance, you can use Bundle Post to turn keywords within your existing content into hashtags. You can then run analytical searches on those keywords to identify competing for content across the internet.

You can also use Bundle Post to manage and automate your social media posts across a variety of platforms. If you want to spend less time on social media while boosting your results, this is the tool that may help.

You will pay between $39 and $249 per month, depending on which package you select and whether you pay quarterly or monthly. You receive a one-hour consultation if you pay quarterly, and the enterprise account allows you to add customized features.

Are you ready to boost your social media results? Pick up one of these tools and start exploring the world of hashtags in more depth.

The post Make Your Hashtags Work Harder with a Hashtag Analytics Tool appeared first on Social Media Explorer.

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recent study on direct-to-consumer businesses in 2019 shows that the three top acquisition channels are:

  • 61% – Social media
  • 51% – SEO
  • 50% – Direct traffic

This information is great news for businesses that deal directly with customers. It’s just a matter of making sure you’re using these top methods to engage with customers. Are you communicating with your customers effectively? If you want to improve your customer engagement, look to these methods to increase it. Adding SMS can help increase your traffic online and in-store.

Using SMS to Increase Cross-Channel Traffic

Many D2C businesses find that SMS is a great tool to increase both engagement with customers online and sales in their brick-and-mortar locations. Restaurants using SMS to increase sales find that cross-channel engagement is a successful method of driving traffic and sales. Experienced marketers know that multiple ads or repeating the same ad helps people remember them better. One way to increase exposure is to advertise across several channels. Customers will get your message on each of these channels that they follow.

Opting-In Increases Positive Engagement

Customers have to opt-in to receive your SMS messages. Since they’ve already given you permission to send them text messages, they will be expecting them and will be more willing to read them. You can easily invite them to follow you on other channels to increase their engagement. Like most marketing channels, SMS works best when you include a variety of messages. You can send any type of message that fits into the limited characters allowed. Messages can be short surveys, invites to enter contests on your website, rewards for joining your Facebook page, or your specials for the day. It’s easy for customers to receive your messages on their smartphone, then click a link to another marketing channel. But remember that even customers that don’t own smartphones can receive SMS messages. It depends on your target persona.

Combining Social Media and SMS

Social media marketing and SMS marketing are easy to pair. You can send social media followers to a landing page to join your SMS list, or vice versa. You can invite customers inside your brick-and-mortar location to join your SMS list for a coupon or another reward. Add the invitation to your receipts, have your staff mention it to customers, and include it on packaging. As your SMS list grows, you can offer other rewards to your SMS followers if they become social media followers or newsletter recipients. And the cross-channel marketing works in every direction. So invite newsletter recipients to join your SMS list. And social media followers to join your newsletter. The more often customers receive your marketing messages, the more likely they will engage with you.

The post SEO One of Top 3 Acquisition Channels for D2C Business appeared first on Social Media Explorer.

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If you haven’t fully embraced social media for your small business, it’s time to rethink your marketing strategy. As of April 2019, there were approximately 3.5 billion active social media users worldwide. That means that about 45% of the world’s population maintains at least one social media account.

Regardless of your industry, members of your target market are among those active social media users. Since reaching that market most cost-effectively is essential to growing your business, a robust social media presence is also necessary.

Getting started with social media may seem overwhelming, but there are eight strategies that you can use today to jump-start your business growth quickly.

1. Create fully branded social media profiles.

It takes a bit more time to create social media accounts that reflect the unique voice of your brand, but it’s worth the investment for four reasons:

  • It’s common for consumers to check a company’s social media presence before clicking through to a website or making a purchase. A branded social media presence is most likely to convince those consumers to learn more about your products or services rather than turning to a competitor.
  • Branding is essential to business growth in general, and social media will put your brand in front of your target market faster than traditional marketing strategies and with little to no financial investment.
  • Your branding efforts will likely improve your website’s search engine rankings. Social users are most likely to share posts from brands that they trust. The more your social media posts are shared, the higher your domain authority should rise. Higher authority rankings typically lead to improved search engine ranking. It’s a cycle that starts with quality branding that evokes trust.
  • Social media activity may boost the search engine ranking of your social accounts. Those accounts may show up in Google and other search engines along with your website. Consumers are more likely to find you online if you have more listings at the top of the search engine rankings.

A branded social media presence is essential to your overall strategy to grow your business, and it’s not difficult to achieve. Use these simple tips to turn your social profiles into branding gold immediately:

  • Add a cover image that reflects your brand at first glance.
  • Add cover photos that help visitors instantly identify with your brand.
  • Place your logo in prominent positions, but don’t allow it to distract from the clean, crisp presentation of your profile or page.

Once you brand your social media accounts, start tracking your progress in search engine rankings. You can use a free app like Tiny Ranker or Pro Rank Tracker to save time. Keep in mind that branding should improve your rankings, but many other factors contribute to your overall ranking.

2. Use call-to-actions, giveaways, discounts, and contests to turn social media users into motivated buyers.

Are you trying to improve conversion rates for your website? Social media can help by familiarizing your target audience with your brand and driving highly targeted traffic to your site. Someone clicking from social media to your website has already decided that your products or services are worth considering.

Your call-to-action or CTA is a direct statement that tells your social media followers what you want them to do next. It should also tell your audience why they will benefit from taking that action. Place your CTA in a prominent place on your social media profiles, and it should appealingly sell for you.

With your CTA in place, organize occasional contests, giveaways or special discounts for your social media followers. Everyone loves free stuff, and social media users share posts regularly in hopes of winning a prize. They may also share posts featuring valuable discounts.

Increased engagement means increased social media exposure for your brand. If you guessed that increased exposure leads to growth for your business, you’re correct.

3. Drive traffic from your website to your social media accounts.

When learning how to grow a small business into a large company, you need the traffic to flow both ways. Give social share buttons a prominent but not distracting position on each page of your website. Use the “click to tweet” feature to allow visitors to tweet shareable quotes from your website content instantly. Encourage Pinterest shares by making all images on your site pinnable with one click.

4. Keep your content relevant to boost your brand authority.

You want social media followers to view your brand as an authority in your niche. They should trust your industry commentary and believe that you have the information or products that they need. You establish that trust by only sharing content that is accurate, timely, and relevant to your target market.

Keep in mind that the authority of your content sources will also reflect on your authority. Only use links to high-value content presented on highly ranked authority websites.

5. Create targeted content that turns social media users into excited fans.

While you’re creating that relevant and accurate content, make sure that it’s also engaging and unique. Get to know your target market and make sure that your posts are appealing enough that they want to share with their friends and followers.

You can also take your content to the next level by collaborating with social media influencers. Use platforms like Buzzweb or Grin to find the most relevant influencers for your brand. Along with targeted content, those influencers will improve the quality of leads generated from your social media accounts. That’s how you spark business growth through social media quickly.

6. Learn from your competitors.

Don’t block out your competitors and hope that your target audience finds you instead of them. Watch their social media tactics closely, noting what works well and what flops. You never want to copy those strategies, but they should give you good ideas to direct your social media campaigns.

Some apps and tools will help you quickly assess your competitors from a social media standpoint. The best programs offer free trials, so it doesn’t hurt to give them a try.

If you’re ready for your business to grow, pick one or two of these social media tips and implement them today. Do you have additional social media tips that may help other small businesses? Share your secrets below, and let’s grow together.

The post Six Social Media Tips for Small Businesses Ready to Grow appeared first on Social Media Explorer.

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Content marketing changed immensely with technology as nearly every firm now needed a website to be competitive. The next step was filling out the site with content with a goal in mind. Website copy has to be written in such a way to convince a potential client to schedule a consultation or look into the firm more. A small piece of content that can make a huge difference is a “Meet The Team” page with bios of the attorneys of the firm. People want legal representation with experience and proven success so the website should incorporate this.

Educate Clients

The best client are the educated ones that understand that legal processes can take time. Educating clients on their type of case can help ease their stress which a good lawyer always does. Being able to send over a few links from the blog to show a client how their case is progressing through the legal process as it is outlined on the blog can be convenient. People have legal questions on a daily basis and want a lawyer to answer them and this is where the blog can thrive.

Help Establish Authority

Getting the website to rank for certain keywords is going to take time but this all starts with establishing authority through consistent quality content being written. People understand that there is a wide spectrum of lawyers in terms of quality so the content could be what convinces them to go with the firm. The truth is that a person is not going to call or visit a law firm if there is not a decent amount of content on the website. The website will be seen with little or no content as amateur and this is not what people want when hiring legal help.  

Turn The Firm Blog Into A Resource

The average person does not realize that there is a plethora of cases being filed due to exposure to Roundup, the weed killer. This can also drum up leads if the firm works in areas like weedkiller litigation. Turning the blog into a resource where questions are answered and articles are written discussing details relevant the firm’s area of expertise. People are going to use your articles as resources or cite them which can help build links back to the site. This will be discussed further below but could be the most valuable part of content marketing.

Build Links Back To The Firm’s Site

Building links can happen naturally where a blogger or writer links back to an article on a law firm’s blog. Doing outreach can help with this and pitching relevant publications with quality content can help as well in terms of links built. Linking to a resource is natural but it can be far more difficult to incorporate a homepage link. Building links is imperative when trying to rank for certain keywords on search engines. Ranking on the first page could change the trajectory of a law firm long term as many people do not go to the 2nd page of a search engine.

Content marketing is going to continue to grow in importance in today’s legal industry. Do not be left behind as it could take years to catch up!

The post How A Law Firm Can Benefit From A Efficient Content Marketing Campaign appeared first on Social Media Explorer.

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Search engine optimization (SEO) and pay-per-click (PPC) marketing are the top options for businesses that are interested in boosting traffic to their sites. Understanding the difference between these options will help you decide which approach is best for your business’s needs.

Defining SEO and PPC

Image via Flickr by SEOPlanter

SEO is the process of optimizing your site so that it organically shows up in users’ search results. When you have effective SEO, you gain traffic naturally because your page ranks highly on the search engine results page (SERP). PPC marketing relies on paid placement within search engines. When you’re using PPC, your page is guaranteed to show up at the top of the page, over the organic results. While you can choose one or the other, you may find that an integrated approach using both is best.

Customer Perception

One of the biggest stumbling blocks that you’ll face with PPC is the customer’s perception of those paid ads at the top of the page. It’s clear to any viewer that the businesses shown above the search results are there due to paid advertising. Many users skim right past these obvious ads and look immediately to the organic search results instead. There’s no guarantee of the value of a paid search result, while organic results appear because the search engine has determined that these pages have relevant and useful information.

Return on Investment

It’s easier to understand the return on investment (ROI) when you’re working with PPC because you pay for each click. It’s clear how many clicks you’ve received and what the price was for each one. SEO is more difficult to evaluate when it comes to your ROI.

In one way, SEO is free because you don’t pay the search engine to get traffic this way. However, there’s likely a cost associated with the efforts that you put into developing good SEO. If you pay for content generation, keyword research, or other aspects of your SEO strategy, it’s not an entirely free endeavor. SEO is generally considered a more affordable option, but it’s more difficult to calculate this for certain.

Ability to Meet Goals

The most important factor when you’re deciding between SEO and PPC marketing is your overall goal. General brand awareness and information sharing is the primary goal of over 38% of businesses. If this is the purpose of your marketing, SEO is an effective approach because you can easily target the areas that customers are researching simply by utilizing relevant keywords in your content. You can target multiple keywords in a single piece without any additional investment.

SEO and website optimization are the best approach if you’re in the nearly 15% of companies that say their goal is to get customers to a physical location. Proper formatting and consistency in your business details will help you earn a top spot in Google’s location listings. Meanwhile, PPC can work well if you primarily want to get your products at the top of the search results page.

Both SEO and PPC can have their place in your marketing campaign. Use these approaches wisely to find the most affordable way to meet your goals.

The post SEO Versus PPC: The What and the Why appeared first on Social Media Explorer.

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Whether you’re a bedroom blogger or a small business owner, improving your site’s ranking can seem like the challenge of the century. Learning how to stand out online and presenting yourself as a shiny needle in a haystack takes grit and tenacity, but it’s not impossible.

To increase your site’s performance, be sure to avoid common SEO blunders and watch out for these nine reasons why you might not be ranking well.

  1. You’re missing keywords

This should be SEO 101, but if you don’t know about keyword research, it’s time to grab a cup of coffee and hit the books. From opinions on long- versus short-tailed keywords, and debates over user intent, there’s much to learn about the art of keyword mapping.

To put it plain and simple, you need to optimize your page with key terms and variants that relate to whatever products you sell or services you offer. Be careful not to over-stuff your site with keywords galore, though—Google doesn’t like it, and neither do your readers.

  1. Google can’t find you

Keywords are one of the main signals that Google looks for when determining page rank, but in order to find those indicators, your site needs to be legible to the search engine’s robo-crawlers. This pillar of SEO is called “indexability”, or the measure of how easy/difficult it is for Google’s bots to crawl and scan your site for relevancy and authority.

If you took the DIY approach to coding your website, you might want to think about hiring a web developer who can improve your site’s architecture in the eyes of Google.

  1. Your site is outdated

Part of the reason site optimization is so complicated is due to Google’s ever-evolving algorithm. If you’re not up-to-date with the rules of SEO in 2020, your page might perform poorly.

  1. You have no authority

The Washington Post has a lot of authority; MommyBlog.com does not. But the way you become a trusted source of information and improve your online ranking is by increasing the number of inbound links your website receives. Gaining links takes some know-how, but you can use Facebook to create backlinks on autopilot.

  1. Backlinks are busted

Before you go on a massive link-building campaign, make sure you know what you’re doing. Google doesn’t like unnatural link schemes and penalize sites that try to outsmart their system. If you’re not careful about how you build backlinks, you might find yourself searching for link removal services in the face of your wasted efforts.

  1. Content is subpar

If your content if brief, uninformative, or poorly written, your site won’t rank well—but content that’s too beefy and difficult to digest also won’t do you any favors. In either case, a visitor will most likely leave your site and leave quickly thereafter, hopping back to the SERP and clicking on a different link to solve their query.

This is called “pogo-sticking” in the world of Google and it’s a big no-no. Google wants to show only the best results, so if your content is unsatisfactory to visitors, you won’t be able to rank as high.

  1. User Experience is poor

The reason Google cares about pogo-sticking is because they’re obsessed with user experience (UEX) and prioritize search satisfaction above all else. While useful information from trustworthy sources is the backbone of a strong ranking, they also care about UEX elements such as load times and design elements. Improve your on-page speed and add interactive elements to your page to engage readers and encourage them to stick around a while longer!

  1. Social signals are low

Marketers are on the fence about exactly how SEO and social media channels are connected. But it should go without saying that a large volume of social signals in the form of views, likes, and shares on platforms such as Facebook, Twitter, and Pinterest will definitely improve your brand’s SERP ranking.

  1. You lack localized efforts

One of the latest trends in SEO is the increase of local SERP listings, or businesses in your area that match your search term. Increase your localized presence by adding the cities and county you serve to your list of keywords and you’ll probably notice an increase in rankings.

Improving your site’s rank will require a lot of tinkering, but checking on these nine categories is a great way to start!

The post 9 Reasons Why Your Site isn’t Ranking Well appeared first on Social Media Explorer.

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The Internet has made it easier than ever for musicians to spread the word about their music. With so much competition, however, it can be hard to stand out from the crowd.

The tips below, which are provided by Joan Selby, are designed to help musicians tweak their marketing techniques on YouTube so that they can increase their chances of success.

Most musicians find music promotion difficult and discouraging. There are a lot of reasons why people balk at the idea of getting the word out about their music. Some of the most common problems or obstacles that people cite when asked about the difficulties of promoting music include the following:

– Over the years, people have stopped appreciating music as much as they used to.

– It is too competitive. The only people who get noticed are the ones who are already famous.

– It costs too much.

– It is too hard to learn how to promote music.

Some of the primary reasons why people fail include:

– Failing to come up with an effective marketing strategy before they begin.

– Not thinking creatively.

– Not taking a consistent approach when it comes to marketing.

With so many excuses and reasons for failure, it is no wonder people feel daunted by the idea of promoting their music. Now that we have identified the major issues, however, it is time to start looking at ways to overcome them.

This article is filled with tips that will help you improve your marketing techniques on YouTube. As with anything, you should take what benefits you and leave the rest, applying the tips to your own channel in whatever way you see fit.

Post Valuable Content

If you really want to succeed, you need to provide valuable content to your viewers. If you want a million people to download your songs, you need to create songs that are worth listening to.

Ultimately, your goal should be to write songs that elicit an emotional response from the people that listen to them. Songs that have a good beat or that tend to get stuck in people’s heads are usually shared the most often, meaning that they could go viral.

Add New Content On A Regular Basis

Don’t let your YouTube channel become stagnant. Instead, continually add new videos to keep your subscribers engaged. You don’t have to write new songs on a weekly basis. Think of other smaller creative projects that you can do to share with your subscribers. You may be able to come up with catchy riffs, interesting music videos, or other small projects while you work on writing songs.

YouTube favors content creators who post on a regular basis. If you add new content frequently, your videos may get listed in the “Suggested” section, leading to a big increase in traffic.

Build Relationships With Influencers

Working with influencers who are not your direct competitors is a great way to help each other out. An influencer is someone who has a lot of subscribers on YouTube or who has a large following on other social media platforms. They are called influencers because they have a lot of influence within their specific niche based on the content that they post. Building relationships with people like these is a great way to get the word out about your music.

Grab The Viewer’s Attention Right Away

Most people decide within the first few seconds whether they are going to keep watching a video or move on to something else. That is why it is so important to capture their interest right away. Putting a major hook right at the start of the video is a great way to draw people in so that they continue watching. Having lots of views helps too – so for a quick boost to get started you can buy YouTube views.

You should do the same thing when writing headlines for your video content. Try to come up with unique titles that are searchable but that don’t blend in with other videos in your niche.

Focus On Branding

Finding success on YouTube is about more than just getting a lot of subscribers. You need to go into it with an eye on the future. Having a well-defined strategy will help improve your chances of long-term success.

Ultimately, your goal should be to build a successful personal brand rather than just building a YouTube channel. Mark Finnis from Edu Geeks Club recommends trying to build name recognition, creating a unique voice, and controlling your online image.

Along with promoting your content on YouTube, you should also create a website with your name or the name of your brand. Create a multi-pronged digital advertising plan that focuses on growing your fans through multiple online platforms. As your business grows, you can refine your marketing techniques based on the information that you learn about your target audience.

A Brief Recap Of Important Points

It isn’t enough to just be a talented musician – you also have to become an excellent entrepreneur. Like any activity, you can build better business skills through regular practice. Stay consistent with your marketing efforts if you want to see real results. Within no time at all, your YouTube channel should start performing much better if you regularly apply all of these tips.

The post YouTube Marketing Tips And Strategies For Musicians appeared first on Social Media Explorer.

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