Social Media Explorer is website that explores the world of social media and content marketing from the inside out. Written by practitioners for practitioners, SocialMediaExplorer.com is powered by Renegade, the NYC-based Social Inspired Marketing agency.
Converting YouTube videos to mp3 files has never been easier. Software is now available to convert each YouTube video file into anmp3 audio file in seconds. The best software program preserves the quality of the audio during the conversion process. Any files you convert from YouTube to mp3 can be downloaded and played through any type of device that supports mp3 files.
Ease of Use
When comparing software programs, user-friendliness is going to be your top concern. Online programs like Easy YouTube Mp3 has a simple interface and a one-step process to being conversions. To begin, users are asked to copy and paste the url of the YouTube video they want to convert. After the link is pasted into the appropriate box on the website, you select “Convert to Mp3” to launch the program. Within seconds, the file is converted and your mp3 audio file is ready for download. Most operating systems allow you to save the download directly onto your device. However, Apple devices typically require an application to save audio files onto your iPhone or iPad.
The software program should protect audio quality during the conversion process. When a program uses a bitrate up to 320 kBit/s, the mp3 file’s quality won’t be compromised. There may be a time limit set by the software program for each video. For instance, YtMp3sets a maximum runtime of two hours for converted YouTube videos to preserve audio quality and ensure fast file delivery. However, not all software programs limit video runtimes and even allow for the conversion of entire albums.
Fast and Free Conversions
To streamline the process of converting YouTube videos to mp3 files, software creators are offering add-on buttons for your web browser. Supported browsers include Mozilla Firefox, Google Chrome, Safari, Microsoft Edge, and Opera. Easy YouTube Mp3 is a two-step process to get their add-on button installed and ready for use. First, you must download a user script manager and then the Easy YouTube Mp3 can be installed right on your browser. While browsing YouTube, simply press the add-on button for any video to launch the conversion. Another benefit of online video convertors is no registration is required and the programs don’t set a limit on the number of conversions made by you.
File Conversion Options
Besides mp3 files, a program like the Online Video Convertor can convert YouTube videos to additional audio and video formats. This is helpful if you need audio options that include wma, wav, aac, ogg, and m4a. Video formats supported can include wmv, mp4, mov, avi, m4v, and flv. As far as legally converting the files posted on YouTube, there isn’t an issue as long as you use the files for private use. Read through the legal sections on YouTube to mp3 convertor websites to find out more about copyright laws.
YouTube to mp3 conversion programs give you the chance to save high-quality audio downloads to your device. With only a valid YouTube url required, you can begin building your mp3 library today.
Americans are loaded down with a burden of student debt unparalleled in the history of the nation. Today the average loan repayment for a college grad is a few hundred dollars a month — which in today’s economy is a pretty big bite of anyone’s salary. According to lender LoanStar, “More and more former college students are declaring bankruptcy or filing for welfare forgiveness, trying to tame this ravening financial beast.” But one Purdue University graduate happened on a different way to lower her overall student debt; she downloaded an obscure trivia app, played to win, and was able to wipe out ten thousand dollars of her student debt in one brilliant move. Amanda Jeffries says she never plays trivia games, but when she heard about Givling’s trivia app she decided to give it a shot. Now she’s very glad she did.
Jeffries is an interdisciplinary agriculture graduate from the Indiana school, and was having a hard time paying off her student debt when she ran across a Facebook post by an old school friend that touted the trivia app by Givling that gives players a chance to lower their indebtedness. Once she tried it, Jeffries says she found it both easy and entertaining, and so just kept on playing to see what would happen.
A press release from Givling states that their app is meant to be a gamifying crowdsource gambit. Givling players raise funds in order to pay off their student loans, or even home mortgages. Winners submit their student loan account pin number and then Givling will contact the lender to arrange payment — usually in full.
Funding trickles in from the players who buy coins in order to earn additional trivia games, as well as through some generous big ad partners like Airbnb and Uber. The winners are encouraged to donate a part of their winnings back to the fund to keep it viable, and perhaps even grow it big enough so that more winners can be included.
There are several ways to win a cash prize.
The largest cash prize in the app game so far has been fifty thousand dollars. Players move up a line by sharing their personal PIN promo code, or they can interact with selected ads. At some point the #1 place can expect to collect the fifty thousand and then the game recycles for a number two spot, and so on down to numbers seven or eight.
Winners are also chosen at random from trivia answering teams that work together to answer such questions as “How many legs does a centipede have?” (No, not one hundred, despite what their name implies — the common centipede has only thirty legs.)
The way Jeffries hit the jackpot was to simply be in the right spot at the right time. Every time the game achieves a thirty-five thousand dollar balance it automatically chooses someone who is currently playing and awards them at random ten thousand dollars.
Jeffries says when she was notified of her windfall she at first thought it must be a scam. Only when her loan account showed the ten thousand dollar payment was she ready to believe that she had actually won.
How does a nearly 40% boost in engagement on your social media outlets sound? Ismail Sirdah is a professional photographer whose work has seen this level of feedback for many of his clients. The following are just a few of the methods Ismail uses to achieve these results.
Do I Need an Expensive Camera for Good Photos?
You don’t necessarily need to have a professional camera to capture good photographs. Smartphones have incredible cameras and have snapped some of the top award-winning photographs in the world. You can download apps to enhance your photos and some of these apps are so versatile that several full-length movies have been filmed entirely on smartphones using them.
What Types of Photos Work Best for Social Media?
If you want to set yourself and your brand apart, you need to create your own photographs instead of using basic stock photos. Studies tell us that social media posts with images receive at least double the engagement of text-only posts. The more relatable your picture is then the more shares it will receive.
You also want to go for softer color tones with shades of blue being the most popular. Studies also show us that photographs with parts of the body, such as a hand grabbing something, receive more engagement than full body pictures. Photographs that have a lot of texture and white space also perform better. Get creative when creating your photographs because the most creative ones are the most shared!
Tips for Taking Good Photos
If you’ll be using a public space for your photoshoot then make sure you plan ahead and go before the public gets there. A great time for most outdoor places is at sunrise when the lighting is just right and there’s no one in sight. Ismail uses the ShotHotSpot app to find the best locations for his photoshoots. Make sure you capture your photos with a variety of different backdrops.
Best Places to Get Good Photos
The best backdrops are found right in the natural beauty that surrounds us. If you live near water, a waterfront photo shoot is a must. Some favorite times of day to capture a beautiful shot are during sunrise and sunset. Another great spot for photos is a state park because they are full of beautiful backdrops for your photos.
If you don’t live within driving distance of a state park, see if there are any botanical gardens or greenhouses in your area. If you want a more rustic vibe to your photos, search for abandoned farm buildings. Lastly, a popular trend in photography is using a coffee shop or other quaint shop.
Inexpensive Indoor Backdrop Ideas
If you want to stay indoors, Ismail Sirdah has some tips for creating an inexpensive backdrop in your home. These strategies use basic things found in your home and won’t cost you any extra money. Here are his ideas for some inexpensive backdrops:
Make a scene: Place something up against a blank wall such as a table decorated with place settings and a centerpiece. Or, you can create a scene using indoor plants and other props. This is your chance to get creative and will give the eye something to look at besides the person in the photograph
Use the wall: Tape your backdrop to a plain white wall. You can use fabric or paper flowers, balloons, or even cut out shapes from colored paper
Use a building: You can even use the side of a building for your backdrop. Brick walls or rustic, aged barn wood walls all make for beautiful backdrops. You can add vibrantly colored accents or place cut pieces of wood for a more rustic look
Hang your backdrop from the ceiling: You can hang streamers, fringed construction paper, or whatever else your imagination can come up with!
Use fabric: You can create an inexpensive stand with PVC pipe and attach fabric to it. If you don’t want to spend money at the fabric store, use some sheets or even curtains to create that perfect backdrop for your photos.
You can snap a variety of photographs against your favorite places outdoors and then head inside to add more variety. You want to have a large portfolio to grab from to have a steady flow of one-of-a-kind photographs for your social media.
For digital marketers, the annual “State of Social Media” report from Buffer has become an important way to understand the big, macro-level trends happening within the social media world. The new 2019 report interviews more than 1,800 digital marketers from a wide range of organizations. Here’s a brief look at some of the major highlights from the report to keep in mind over the next 12 months.
Despite signs that organic reach is declining, Facebook continues to be the No. 1 social media platform of choice for marketers. It’s now used by 93.7 percent of digital marketers. Rounding out the Top 5 are Twitter (84.4%), Instagram (80.9%), LinkedIn (70%) and YouTube (60.8%). Up-and-coming social media platforms like Twitch (1.7%) and TikTok (0.8%) are interesting, but not yet relevant for brands looking to make a huge splash.
Nearly 85 percent of digital marketers now use video as part of their marketing campaigns. The primary social media platforms for video include Facebook, YouTube, Instagram and Twitter. But one fact that really stood out is how fast LinkedIn appears to be growing in the video space. LinkedIn is now the No. 5 video platform, far outpacing video-friendly rivals such as Snapchat. And new video platforms like IGTV (long-form video content from Instagram) have gained almost zero traction. The success of LinkedIn is good news for B2B marketers looking to grow their digital presence. It’s much easier to pitch the idea of video content for LinkedIn to a CEO than a branded video channel for IGTV!
In Buffer’s 2018 report, one big theme was the huge, untapped opportunity around messaging. Only 20 percent of marketers were using messaging platforms like WhatsApp or Messenger, and the suggestion was that digital marketers would eventually jump aboard the messaging bandwagon. But if you look carefully at the 2019 report, it looks like that trend still has not materialized. 12 months later, only 28.6 percent of marketers have experimented with messaging apps, and 50 percent of marketers surveyed said they had no plans to use messaging apps in 2019.
One huge hit of 2018, says Buffer, was the enthusiastic embrace of the Stories format by digital marketers. In fact, more than half (57%) of digital marketers said that Stories were “somewhat effective” or “very effective” as part of their overall marketing efforts. Stories, they said, were a very organic way to share brand stories, and it’s likely that trend will continue in 2019.
When it comes to influencer marketing, the picture is a little cloudy. On one hand, digital marketers say that their influencer marketing campaigns have largely been effective; on the other hand, they warn that better guidelines are needed about how to use them properly.
Continuing the theme from the 2018 report, the new 2019 report suggests that “engagement” is still the most popular way to measure ROI from social media marketing. In 2018, for example, 42 percent of businesses (both large and small) used engagement as their primary way to measure ROI, with only 17 percent citing “leads” and only 15 percent citing “sales.” That’s perhaps not surprising – it’s a lot easier to show a lot of likes, comments and followers than it is a lot of new revenue from product sales.
Looking ahead to 2019, then, get ready for video content, the stories format, and influencer marketing to set the major directions for social media marketing. Facebook, Twitter and Instagram will likely continue to see the most traction from marketers, so keep your eyes on new video innovations from these companies, as well as new ways they are enhancing their attractiveness for influencers.
In 2008, only 10% of the U.S. population had a social media profile. In 2018, that number grew exponentially to 77%. But it’s obvious that not only Americans love their social media. The number of social media profiles has been growing around the world. Today, it’s estimated that there are 2.34 billion people who use social media worldwide. If that isn’t shocking enough, it’s predicted that by the year 2020 there will be 2.95 billion social media users around the world.
This is exactly why international businesses not only need to use social media for their marketing campaigns, they need to up their game if they want their global marketing efforts to be at all effective.
Understanding Popular Social Networks Around the World
The first step in extending global marketing efforts is to understand what social media networks are popular in different countries. It’s true that over 2 billion people around the world utilize Facebook every month, but international businesses need to be aware that this particular social media channel is banned in some countries, including North Korea, China, Bangladesh, and Egypt.
Businesses that are hoping to reach the target audiences in these countries will need to use other platforms. In China Sina Weibo is extremely popular and has a total of 66 million users a day. Social media users in China also use messaging apps such as QQ International and WeChat. Other popular social media networks used on a global scale include Viber, Medium, and WhatsApp, which is used in 180 countries.
Of course, businesses will also want to make use of YouTube, a social media channel on which one billion hours of videos get watched every day by viewers all around the world. They also won’t want to exclude Instagram, which has one billion monthly active viewers.
Besides knowing which social media channels to use in different countries, they also need to understand one simple truth: what works in one country might not work in another.
Avoid Getting Lost in Translation
In order to make the most of their global marketing efforts, it’s vital for international businesses to understand the culture, language, and demographic of the target market they want to reach. When using social media to do this, it’s important the posts don’t get lost in translation. Businesses need to ensure they know who is going to be translating the content, how much it’s going to cost to translate information, when telephone translation services might be useful, and the turnaround time for the translations.
Social media users know that messages are often short, simple, and to the point. They also try to make excellent use of hashtags. All of this can be tricky when translating into other languages. Some languages don’t use hyphens while others flow in a different direction. For example, Hebrew and Arabic is written and read from right to left. Even numbers can cause problems as some languages use a comma instead of a decimal point. All of these factors need to be taken into consideration when translating social media posts into other languages.
If all this can be done successfully, international businesses can effectively use social media for their next global marketing campaign.
2019 has ushered in some changes in terms of digital and mobile marketing, as well as search engine optimization. Whether you’re planning to develop a custom app this year, or you’re revamping your website, there’s going to be one big consideration that you should prioritize: optimizing for voice search.
The following are both general and specific things to know in 2019 when it comes to voice search optimization.
Why Is Voice Search Optimization Important?
Undeniably, the way people look for information online and on their mobile devices is shifting. People are increasingly using voice search as the primary way to locate the information, products, and resources they’re looking for.
Almost 60 percent of all searches are now performed on a mobile device according to Hitwise, and that’s one of the big reasons for the growing popularity of voice search. It’s simply easier and more convenient to use voice search on a mobile device for a lot of people.
Rather than having to type in a question or subject, people can simply ask for the answers they want. It’s much like having a conversation. That’s a key term to understand when it comes to optimizing for voice search—conversational.
How Is Voice Search Different From Traditional Keyword Searches?
Most people have become pretty adept and well-versed at typing in keywords and phrases to succinctly and efficiently find what they’re looking for online. Those keywords have become a foundational element of most businesses’ marketing strategies.
However, keywords are different from voice search phrases. As was touched on above, voice searches are much more conversational with a more natural flow.
This means not only are voice search questions going to be phrased differently, but they’re usually also longer than what people would typically type in for a keyword search.
With voice search that might look something more like “what restaurants near me are open now” or something along those lines. You can see the words in those two are almost entirely different, with the exception of “restaurant.”
Local Voice Search
There is a lot to know about voice search and how to optimize for it across your app and website, but one thing that we see a lot of is locally-driven searches. For example, people might be driving and using their voice search feature on their mobile device to locate a business close to them that offers the products or services they’re looking for.
Along with thinking about the actual key phrase optimization element, if you’re optimizing for local voice search, you should make sure you’ve claimed your Google Business listing a well.
Some other tips as far as local optimization include:
When you’re creating your SEO strategy make sure you’re thinking about the words and phrases that are often used to describe your location and the neighborhood around it
Use “near me” in your key components of your SEO such as your title tags and meta descriptions
Include the names of landmarks located near you in your SEO strategy
This is more of a technical consideration, but when it comes to optimizing your site or app for voice search, you want to make sure it has a fast loading speed. According to research, websites that are fast-loading tend to perform better in Google voice search results.
There’s probably a fairly simple explanation for this—people want to find answers quickly. Can you imagine asking your home assistant a question and then having to wait for an answer? Probably not.
More than likely page speed is a key ranking signal for voice search.
A lot of the other ranking signals that seem to help a site do well with Google voice search are similar to the tried and true SEO principals. For example, content that’s highly shared tends to rank well.
If content is easily readable and can be well-understood, this is also going to be a good thing. Again, there’s a simple reason for this. If it’s easy for Google to understand, they’re more likely to access the content.
Social media serves many purposes, but if you’ve got a product or service to sell, it’s the perfect tool to help build your business. Though paid advertising will likely be necessary at some point, developing your brand organically can lay a strong foundation for your business if you’re new on the scene. What are some of the best tips for growing your social media presence organically?
Find your niche
Before all else, know your target audience. Who will benefit most by using your product or service? Are you selling a product for new moms, or are you a health coach for men with diabetes? Consider the audience you’re speaking to, and keep that in mind with every choice you make going forward. As much as we would love to meet everyone’s needs, we can be much more effective and valuable to our audience when we hone in on our niche.
Show your audience who you are
We could push products or services onto our audience all day, but unless they know who we really are there will be little sense of reliability. Show your audience your personality—utilize text as well as video! Live video on Instagram and Facebook is a great way to show off your personality and get to know your audience on a deeper level.
Utilize hashtags to boost visibility
Hashtags are an awesome way to get your content out there—particularly on Instagram. Do some market research surrounding what you offer, and find active hashtags that fit well. Finding popular hashtags is a great idea, but keep in mind that if it has millions of posts associated with it, yours might get lost in the mix.
Give your audience valuable content
Provide your audience with content they can really get something out of. How will they walk away feeling after they’ve seen your posts? Are there any free resources you can provide them with? Can you provide ideas for action steps they can take toward reaching a goal? If your product is a daily planner, consider listing steps users can take to play their schedule effectively. If you’re a personal trainer, post exercises or workout plans.
Be consistent and engaging
Keep your posting schedule consistent so that your audience has new and valuable information regularly. When you receive comments or direct messages, engage with your audience. Not only will this boost your visibility, but it also allows your audience to build their trust in you by connecting with you more deeply.
While you may eventually choose to utilize paid ads, developing an organic following is not only a cost effective way to lay the foundation, but it’s also sustainable long-term. Give these 5 ideas a try when building your business.
A final note
According to Newark personal injury lawyer, consumer products have a legal responsibility to be proven safe. Product liability cases can seek to hold manufacturers accountable for any defects. If you encounter issues with your own or another’s product, take action right away.
If you are a business that is yet to take social media advertising seriously, these figures show social media is a platform which you cannot continue to ignore. If you want to get the best results, consider social media paid advertising to organic advertising. While you might have to cough a few dollars at the start, the results are well worth it.
In this article, we give you reasons why you should adopt a paid approach to your social media advertising.
Increases Your Reach
Social media is vast, and it can be difficult to build a loyal audience using organic ways of advertising. The average social media user sees tons of free ads on their feed daily. These ads are often irrelevant and annoying. It is no brainer that if you choose to use this kind of advertising you are likely to be ignored.
On the other hand, paid advertising can help you reach more potential customers. Because you will be paying to reach a specific audience, your ads are likely to be relevant to the users. Additionally, if your content is great, your audience will be engaged by it. Such users can share your content with others and refer their friends to your brand. The result will be increased conversion.
Exposes Your Brand
Today, social media marketing is very competitive. If you do not use the right strategies, you will lose big. Accelerated growth is slow for brands that rely solely on organic social media advertising. However, paid social media ads provide results very fast. This strategy allows your ads to reach thousands of target audience in a short time. If you are regularly posting great content to the right audience, people are likely to take notice. Great, informative and relevant content drives engagement.
Consider that 4 in 10 internet users follow their favorite brands on social media. If your adverts are attention-grabbing and relevant, your audiences will most likely share it with others increasing your brand awareness. Paid social media marketing also allows you to get insights and feedback from a genuine audience which can help you adjust to their needs.
Get Value for Your Money
The major reason you should choose paid social media ads over organic ads is increased sales. If you use the former advertising the right way, you will see results in no time. This kind of advertising provides you with algorithms that can help you track your progress. Thus, you will be aware if the advertising is bearing results. If it is not working, you can always change your strategy for better results.
Further, many of the social media platforms allow you to pay for ads only if your target audience clicks on your ad. You are also in control of how much you spend on this strategy unlike other paid advertising options where you can spend thousands of dollars with little or no results to show for it.
Most of the social media platforms including Facebook and Instagram allow you to use paid ads that target your customers. You can use demographics such as interests, location, and age. Further, with the ability to create look-alike audiences, boost ads among other paid advertisements options, the like hood that you will reach a larger target audience is much higher. This means that your ads will be seen by those who are likely to be interested in what you are selling.
Other social media paid advertising options will give you a chance to retarget those who have already bought from you or visited your site. A good example is the use of the Facebook retargeting pixel that allows previous visitors of your site to see ads from your brand. Such targeting and retargeting paid options ensures you build a loyal audience.
Easy Accessibility to Mobile Users
Statistics show that 80% of the time the average online users spends on social media is spent on a mobile device. Other statistics show that 84% of online consumers aged between 18 and 29 will use their mobile phones when shopping. While 78% of consumers aged between 30 and 44 years will use their mobile devices rather than desktop computers to make an online purchase. Thus, whichever age group you are targeting, you cannot afford to ignore mobile users.
Social paid advertising allows you to tailor your ads for a specific device. You can edit the size, imagery, language, or the content of your ad to suit mobile users. For instance, you can tailor your ad on Facebook for mobile or desktop users.
However, organic advertising gives you very few options when it comes to being creative and editing your ads. Due to the high competition in social media marketing, mobile users will often ignore organic ads since they are not in their taste.
In conclusion, having an online presence is no longer enough for your brand. You have to invest some money and time to reap the rewards of online advertising. Paid social media advertising results in more business and better customer targeting. Additionally, it also increases your sales, exposes your brand and allows you to access your mobile customers easily.
There’s enough social media monitoring tools on the market to get you absolutely confused. This list is here to help. Every tool on the list does what it claims to do (which is not universal among software and products in general) – it either focuses on social media monitoring exclusively or does social media monitoring as a part of a broader toolkit. When in the right hands, it will definitely help improve customer service, raise brand awareness, and prevent a social media crisis. And some of the tools do even more than that.
Are you ready to see the ultimate list? Then let’s get started.
Awario does social media monitoring in real-time across all major social media platforms, blogs, forums, news sites, and the web. It offers a Boolean search mode to make the search more flexible and ensure you only get relevant mentions. Awario performs enterprise-level analytics, such as sentiment analysis and competitive analysis, finds top influencers and potential leads. All analytics are extracted in brandable PDF reports.
Best for: solopreneurs and small businesses.
Pricing: The Starter plan is $29/month, Pro is $89/month, Enterprise is $299/month. Purchasing a yearly plan will save you 15%. Free 14-day trial available.
Mention monitors Facebook, Twitter, Instagram, YouTube, news and blogs, as well as the web. Its data is in real time only. It finds social media influencers and brand advocates and makes it easy to connect with them. Mention’s analytics is shown in various formats and the results can be extracted in data-rich, customizable reports. For those interested in more than what the tool offers, Mention gives access to their API.
Best for: enterprise companies and agencies.
Pricing: Mention offers a freemium version of the platform. Subscription plans start with Solo, which is $29/mo. Starter is $99/mo, and the price for the Custom plan will be calculated after you contact Mention. Purchasing a yearly plan saves 15%.
TweetDeck is a tool that belongs to Twitter and focuses on Twitter only. You can monitor keywords across the platform and specify your search by using language, location, engagement, and date filters. You can also schedule posts.
Keyhole monitors Twitter, Instagram, YouTube, Facebook, news, and blogs. It performs extensive analysis on the mentions found, such as sentiment analysis, keyword clouds, and mention maps that display languages and locations. The data is presented in graphs, pie charts, and every other way you can think of, and is easily exportable.
Best for: enterprise-level businesses.
Pricing: Professional is $199/mo, Team is $349/mo, Corporate is $599/mo, and Agency is $999/mo. Pricing for the Enterprise plan is available on demand.
Brandwatch monitors all major social media platforms, news sites, forums, and blogs. It’s a robust social media listening tool with top data analytics. In addition to standard social listening analytics, it offers image recognition, demographic data about your audience, trending topics in your niche, and API access. It’s integrated with Google Analytics, Buzzsumo, and Hootsuite.
Best for: enterprise-level businesses and agencies.
Sprout Social is a social media management platform which also does social media monitoring. It monitors major social media platforms and the web. You can use Boolean search to refine any search query and get more relevant results. The tool offers deep insights into your mentions and mentions of your competitors, and creates customizable reports. It shows industry trends, influencers, campaign performances and sentiments. Sprout Social also lets you assign tasks to other team members.
Best for: enterprise-level businesses and agencies.
Pricing: subscription plans start at $99 per user/month. The Corporate plan is $149 per user/month, and Enterprise is $249 per user/month. Free 30-days trial available.
Agorapulse is another social media management platform that combines social media listening and social media scheduling. It monitors Facebook, Twitter, Instagram, and YouTube. The tool finds social media influencers and brand ambassadors, and lets you interact with the audience straight from the app. You can also assign conversations to team members.
Best for: mid-level businesses.
Pricing: The pricing starts at $49/mo for the Small plan, which comes with 3 social media profiles and a single user. Large is their most popular option at $199/mo, with 25 profiles and 6 users to manage. Agorapulse’s Enterprise solution is $299/mo, with 40 profiles and 12 users. A free 28-day trial is available.
Talkwalker is a comprehensive social media listening tool which monitors blogs, forums, all major social media platforms and many niche social media platforms such as Flickr, Foursquare, SoundCloud, Twitch, and Pinterest. It analyzes both mentions and images, and produces automated reports. It’s also integrated with Google Analytics.
Best for: enterprise-level businesses and agencies.
Pricing: Talkwalker has a premium version. The Basic plan is $9600/year. Corporate and Enterprise pricing is available on request.
Digimind is a social media monitoring tool that covers Twitter, Facebook, blogs, and the web. It analyzes mentions’ growth and sentiment, shows customer demographics and their location, and finds influencers. The tool lets you create customizable reports. It’s also integrated with Hootsuite.
Hootsuite is one of the most popular social media management platforms. It monitors Twitter, Facebook, Instagram, blogs and the web, and performs a whole range of analytics: sentiment analysis, demographics breakdown, breakdown by location and language, top influencers identification. You can create customizable reports. You can also engage with the users straight from the app.
Best for: solopreneurs, small and mid-sized businesses.
Pricing: The Professional plan is $19/month, Team is $99/month, Business is $599/month, and the price for Enterprise is calculated based on your needs. A free 30-day trial is available.
SentiOne is a social listening and customer engagement platform. It monitors major social media platforms, news, blogs, forums. Its analytics includes sentiment analysis, finding influencers, gender analysis, and competitive analysis. You can respond straight from the dashboard and even use a mobile app for this.
Best for: enterprise-level businesses and agencies.
Pricing: Team is $299/month, and the Enterprise pricing is available upon request. A yearly plan will save you 20%. You can sign up for a free 14-day trial.
Crimson Hexagon is a social media monitoring tool with a strong analytics focus. It monitors Facebook, Twitter, Instagram, YouTube, Weibo, blogs, forums, news, comments, reviews, and the web. It analyzes images as well as texts and offers one of the biggest social data libraries to work with.
Best for: enterprise-level businesses and agencies.
Pricing: depends on the amount of data users will have access to.
As you can guess from its name, Reputology is highly focused on securing your reputation online. It monitors review sites such as Yelp, Google, and Facebook reviews as well as industry-specific review sites. You can respond to mentions straight from the app. It’s also integrated with Hootsuite.
Best for: small and mid-sized businesses.
Pricing: Reputology charges from $10 to $49/month for every location. A free trial is available.
Linkfluence does social listening and social data analysis. It monitors Facebook, Twitter, Instagram, Sina Weibo, websites, forums; performs demographic and sentiment analytics, recognises images and emojis, and shows topics and hashtags associated with your keywords. The tool does robust competitive analysis by comparing all information found on your brand to that of your competitor’s.
CX Social does social media analytics, engagement and analytics. It monitors data from all the major social media platforms, review sites, forums, blogs, and news sites. It lets you reply to mentions straight from the app, shows customers’ demographics and location, and grades the level of engagement. It also has extensive team collaboration features.
Best for: large businesses
Pricing: available upon request. Free 14-day trial is available.
NUVI is a social listening tool that monitors Twitter, Facebook, Instagram, YouTube, Reddit, VK, and blogs. It analyzes customers’ demographics, locations, impressions, interactions and finds influencers. All data is presented in astonishing visualizations and can be extracted in reports. NUVI also publishes scheduled posts for you.
Best for: enterprise-level businesses and agencies.
Sendible is a social media management platform. Social media listening is only one of its many functions. The tool tracks conversations on Facebook, Twitter, Instagram, YouTube, review sites and others. It analyzes sentiment, topics surrounding your keywords, lets you engage with mentions, and analyzes social media profiles to suggest the best content for your audience.
Best for: everyone
Pricing: Micro is $29/month, Small is $99/month, Medium is $199/month, and Large is $299/month. Free 30-day trial is available.
Sprinklr is also a social media management platform with social listening being one of its major features. The tool monitors Facebook, Twitter, Instagram, Youtube, Tumblr, Renren, Flickr, WordPress, blogs, and the web. It identifies potentially harmful trends and alerts you in real time. The tool is designed for large teams, so collaboration features are also on top.
Union Metrics monitors Twitter, Facebook, and Instagram. It analyzes mentions’ growth, engagement rate, languages, as well as the information on your own social media profile such as top posts and top publishers. It also does competitive analysis. You can generate beautiful reports on all the data.
Best for: solopreneurs and small businesses
Pricing: freemium, paid plans are $49/month for Social Manager, $99/month for Social Marketer, $199 for Marketing Team.
Soho is a comprehensive social media management tool that offers social listening among its many features. Soho’s social media monitoring tool works in real time and monitors Twitter, Facebook, and Instagram. It lets you respond to mentions and reply to direct messages. Soho also has a mobile app.
Best for: solopreneurs, small and mid-sized businesses.
Pricing: Standard plan is $10/month, Professional is $50/month (plus tax). Agency and Agency Plus are available only as a yearly plan, which is $83.33 and $125/month (plus tax). Free 15-day trial is available.
Remember that there is no ultimate tool for every brand. The fit depends on your needs, budget, goals, and ambitions. The questions to ask yourself should include ideas on what social networks you need, whether or not you require web and news/blogs/forum monitoring, as well as whether you’re focused on analyzing data or replying to individual mentions – or both. And many more. So naturally, first you should decide on what kind of a tool you need – and then go on to ask for free trials and demos. Afterward, get a tool most suited for your goals – whether it’s to improve customer service, keep an eye on the company’s reputation, increase brand awareness, find leads, or something entirely different.
Creating digital marketing content is a labour intensive when done regularly many marketing professionals often feel overwhelmed by having to create interesting and relevant content constantly. If you are executing your digital marketing strategy and sometimes feel like this – you are not alone.
Crowdsourcing is a new way to look at digital marketing and is a handy solution to eliminate difficulties that go hand in hand with coming up with new topics and interesting digital content.
What is crowdsourcing?
In a nutshell, crowdsourcing is the act of involving your audience in the process of digital content creation. It’s an effective way to drum up interest in your digital posts and drive the results you want from your posts.
Crowdsourcing vs traditional marketing
Not so long-ago Digital Marketing was a one-way conversation. Then came the social media revolution which changed everything, and consumers were given a voice and asked to take an active role in their favourite brand’s digital marketing. Now digital marketing involves reaching out to your target audience to improve engagement with your social media posts.
Crowdsourcing should now be a part of your digital strategy and is a must in the social media interactive digital marketing. It’s a good idea to complete a digital marketing course to enable you to create an expert crowdsourcing strategy.
So as a digital marketer you will be asking, ‘how do I include crowdsourcing as an important part of my digital marketing strategy?
The basics of creating a crowdsourcing digital marketing strategy
Crowdsourcing is not only about creating interactive involvement with your digital audience, executed well crowdsourcing is a great tool to add to your strategy.
Here are a few guidelines to getting started with crowdsourcing:
Determine your goal – It’s crucial to figure out what your ultimate goal is before crowdsourcing your next big social media post. You’ll need to determine who you want to reach out to and how to do it.
Understand your chosen crowd – After determining the goal of your crowdsourcing post, it’s time to start refining your crowd. It’s important to understand your crowd – including their interests, where they source their information from and where they spend most of their time online.
Create a reach-out strategy – To execute a crowdsourcing strategy effectively it’s important to actually connect with your chosen crowd. You’ll need to do some research to find out what interests them enough to respond to your post.
Create and post – Keeping in mind the content gained from your crowdsourcing interaction you are now ready to promote to the masses. Using your feedback, you are ready to post, remember to include your list as they will likely share it among their networks as well.
Active communication with consumers is key
From a digital marketing perspective crowdsourcing can be used in various marketing methods such as market research, communication, new product development and testing as well as many other marketing related initiatives.
Actively communicating with your targeted audience through crowdsourcing creates interaction with you and your brand and enables your audience to contribute actively in your various social media posts.
Crowdsourcing points to remember
Talk to your existing customers – Start by communicating with your existing customers no matter what your digital marketing strategy’s end goal is. You will be pleasantly surprised at just how much they’re willing to get involved and communicate.
Use all existing communication channels – It’s important to actively use all your social media channels when embarking on a crowdsourcing campaign. There is little use in posting on only one social media channel asking your audience to get involved, if the same is not added to your website or all of your social media channels.
Identify subject matter experts – Connecting with a subject matter expert on your chosen topic is a key point in your crowdsourcing strategy. Getting quality interaction will boost the importance and reliability of your post.
Involving your customers and your target audience in your digital marketing is critical to the success of your posts. It’s a great and convenient way to create engagement, product improvement and your overall online reputation.