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It's important to know the difference between a relationship-based influencer marketing strategy and a transactional influencer marketing ..read more
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Product launches only succeed 60% of the time, according to data published in the Journal of Product Innovation & Management. With the ..read more
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With more people than ever falling into the “influencer” category nowadays, we thought it might help to dig into what being an ..read more
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Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case ..read more
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ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there’s a new kid on the social media block that ..read more
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Your voice expresses your brand's personality. This is the case whether you’re holding a conversation or you’re sharing content online ..read more
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Based on the traditional playbook, influencer marketing inherently seems like a paid program for most brands. You invest in research and ..read more
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More than 60% of marketers measure influencer marketing ROI with earned media value. While Sideqik customers already get automated earned ..read more
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Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don’t want to leave the opportunity ..read more
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The rise of ad blockers and stricter ad terms and conditions could be one of the indications toward the rise of influencer marketing. ..read more

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