Firstly, if you need to understand what domain authority is, we’ve got you covered! Check out our previous blog here.
As mentioned in our previous blog it’s important to improve your domain authority score as you also improve your ranking on search engines and having a high DA rating makes your website harder to outrank.
So how do you improve your domain authority?
There are a variety of ways to do this, one way is to extend the date of expiry of your website. This shows search engines your website is likely to be trustworthy as it’s going to stay around for a few years. It’s recommended that you should extend the expiry date to 3-4 years.
This next factor will probably affect your domain authority score the most and that’s through back links. Include as many back links as possible from trustworthy sites. Needless to say it’s crucial to make sure the links are relevant to the content on your site.
Removing bad links is just as important as creating new ones, remove bad links pointing to your website. There are services you can use which give you this information such as Google’s Disavow Back links.
When it comes to blog post it’s about quality not quantity, we recommend 2-3 high quality blogs a week is better than 6/7 low quality content blogs. We have a service which specialises in writing blog posts, which we tailor to your business.
Don’t forget about social media! It’s crucial to make sure your brand and blogs are on social media. Publishing your blogs to social media may lead to them being shared on other sites, this is why high quality content is important, you can gain an audience that then regularly read your blogs because you’re seen as a trustworthy source.
And if you’re seen as a trustworthy source your Domain authority score should increase.
Domain authority (DA) is a major component that defines how well your website will rank within search engines.
DA was created by Moz, it’s a metric to give websites a rating. The rating is a score out of 100 (100 being the best). So this means the higher the DA score, the higher the website will rank in search engines.
You can compare your website’s DA score against your competitors website, the website with a higher score is more likely to have a higher ranking on search engines. Why don’t you check your website’s domain score here!
What makes a “Good” domain authority?
Well, a website’s DA is calculated by multiple factors such as including linking root domains and the number of links. Generally sites including high-quality external links score better (Links from well-trusted sites such as Wikipedia etc.)
Why is Domain authority important?
DA is important because by improving it, you increase your chances of also improving your search engine ranking of your website. The higher the DA score, the harder your website will be to outrank.
Think your website may need help improving the Domain Authority? That’s what we’re here for! (Contact us)
We are proud to be partners with SVA (Specialist Vehicle Associates). SVA is a Trade Association set up to build a fraternity of members who benefit from a shared strength in numbers within the vehicle industry.
So who is behind the magic of SVA? Meet managing director Martyn Raybould. For over 12 years Martyn has worked with different businesses and clubs in the world of classic and collect-able cars. Providing support, advice and insurance to business owners and enthusiasts.
“The Car is the Star but how in a highly competitive market do you stand out, provide new services, added value, drive more business & square the perfect service circle without spending large sums of money?”
His aim is to bring together every business within the sector which will then expose businesses to a wider enthusiastic public.
Their Founder Partners are a group of sector leading businesses many of you will recognise. They have accepted their invitation to provide a benefit exclusively to them to aid your business. Their Financial Services partners can arrange insurance at specialist rates on vehicles from £3,000 to many millions including important collections. And, if you have an overseas buyer wanting to keep a car in the UK but is not resident, thats possible with the SVA too.
For traders, they have two of the UK’s leading specialist lenders to aid then sell and customers to buy cars. And given the importance of personal and business financial planning, the SVA has arranged the services of one of the UK’s leading Wealth Management companies St James Place/McKenzie to provide advice and assistance on investments and other such matters.
Becoming a member with SVA, gives you great benefits, if you think you may be interested, find out more here (it’s free to join!).
A new feature arrived recently on Instagram. The welcome addition of being able to communicate with your followers via desktop rather than mobile is fantastic news for marketers and social media managers. It is possible to respond to your direct messages on the desktop providing you have a business page connected to your Instagram. This was an essential step for businesses of all sizes before the new feature arrived, so if your Facebook business page and Instagram aren’t linked, we highly recommend you take that step.
How to Start Instagram Messaging on Desktop
Once your Business Page and Instagram accounts are connected you will be able to engage and help your customers on both platforms through the Facebook inbox. Here’s how to get set up:
Visit your Facebook business page
Open the inbox and click ‘Instagram Direct’ found on the left-hand side
You will get the option to link your two accounts at this stage if you haven’t done so already. Select ‘Connect Account’ where prompted.
Once connected all direct messages from Instagram will appear and can be read and responded to directly from Facebook.
This feature is also available to anyone using the Pages Manager app on mobile. This accessibility and flexibility make life a little easy for your social media managers and marketing team. Anyone who has access to work on your Facebook Business page will be able to respond, rather than just those logged into your Instagram account on their phones.
Instagram Analytics Soon to Be Accessible on Desktop
In the upcoming months, Facebook will be interlinking with Instagram further with the addition of Instagram Analytics coming to desktop. Both updates are great news to those of you working to increase your presence, engagement and service level on social media. No time to manage your social media marketing campaigns? Ask us about our flexible digital marketing and social media services in Worcestershire.
E3 is always a big deal in our house. It usually involves very late nights due to the streaming times of all the live events, but this year that wasn’t necessary. We managed to watch all the conferences we wanted with ease and without disrupted our sleep schedules. For us, and for many, the best part of E3 was the surprise reveal of Johnny Silverhand at the Xbox conference, played by none other than Keanu Reeves.
Keanu seems more popular than ever before, and his involvement in the long-awaited and much-anticipated game Cyberpunk 2077 will only feed the love for this man. He plays Johnny Silverhand and looks unbelievable. As if the crowd wasn’t hyped enough by the reveal trailer, Keanu then appeared on stage and addressed the stage in typical Keanu style.
We were first told about Cyberpunk 2077 all the way back in 2012. It has taken seven years to get to where we are today, with extensive and impressive gameplay and teaser trailers. At E3 we not only received the news of Keanu in the casting, but also a release date for April 16, 2020. Expect to see a lot of people booking holidays for that week as it has certainly been a long time coming.
CD Projekt RED certainly delivered in style and the gaming world is itching to delve into the sci-fi RPG. Here are some of the latest Cyberpunk facts that have been revealed recently:
Cyberpunk 2077 will have full support for RTX ray tracing
Johnny Silverhand will be played by Keanu Reeves
Mod support won’t be available at launch
The release date is April 16, 2020
The game isn’t an Epic Games Store exclusive
The Collectors Edition includes a 10-inch statue of V (the protagonist)
North American PC players will be able to buy a physical copy of the game despite being told it would be digital only. No news on whether Canada will be given the same options at this time.
Cyberpunk 2077 has been big news for years, but the latest announcements at E3 2019 have accelerated the hype. Check out the teaser trailer we were treated to below and check out the reaction Keanu received when walking on stage at the Xbox conference in the video above and learn more about the game. What a guy.
Google has spent the past few months testing a new Google search bar interface and now it’s ready to roll. The new UI has icons that allow the user to search through different categories and verticals, which include:
The icons are now showing at the top of the search page, with a drop-down menu offering further icons such as books, flights, finance and so on.
Google Confirms Roll Out
Google has confirmed that the new user interface began rolling out to users on June 13, 2019. The chances are you will already have it so you can go and try it and see how it works for you. Will it have an impact on your SEO efforts? Not very likely, but it is always good to know what is happening in the world of search. The addition of icons may make searchers filter through the search results pages more, only time will tell if any positive or negatives are felt by marketers. W
Working on improving your presence in different areas such as video, images, maps, and shopping is highlighted. Try to diversify your digital content to ensure you reach your audience where they are searching. Speak to us about your SEO strategy or ask us for details on our SEO packages in Worcestershire and the UK.
Links to your website are used in SEO to help Google see that you are a trusted resource. It’s a technique that can help to increase the rank of your website based on your targeted keywords. Google sees links to sites from other sites and this is seen as a vote of confidence, ‘Hey, this must be a great resource for users as others are already linking to it’.
Google wants to ensure the trusted content is seen in its search engine. If they suspect DoFollow links are being paid for and come from untrustworthy sites, they reduce the rank of the site that is hosting the link as well as the website being linked to. Not good for anyone. NoFollow links are now commonplace, with websites including Forbes and Inc.com all using NoFollow links even for their contributing authors. The aim of the NoFollow is to stop the search engine from being manipulated and to increase real value for users.
3 Reasons to Use NoFollow Links in Your Marketing Strategy
NoFollow Links Increase Traffic
The first and most obvious benefit is the increase of traffic and brand awareness that comes from having links all over the Internet. People reading the content may click on the link and find you as a result. NoFollow links are an excellent traffic source, they can even lead to DoFollow links by the people who have followed and have been impressed by what they have seen. Therefore, it is important to remember that NoFollow links can be an excellent way of achieving natural Dofollow links, and Google will love that!
Google Expects to See DoFollow and NoFollow
The last thing you want is for Google to suspect foul play and manipulation of their search engine. In terms of SEO, NoFollow links don’t have as much juice as do follow links, but they still serve a very important purpose.
Google expects to see backlinks to your website as you will be investing in marketing and promoting your own value. However, if these backlinks don’t include any NoFollow links a red flag will be raised. A combination of both is genuine – DoFollow links from people who really like your products/services or content mixed in with paid for NoFollow links as a result of your marketing. DoFollow links come from people who want to share your links off their own back, with no payments involved. This shows Google that you’re not paying for backlinks to gain the benefits for SEO.
Benefit from Authoritative Websites
While Google doesn’t pay attention to all NoFollow links that doesn’t mean they aren’t kept an eye on. Google stated that ‘In general’ they don’t follow these links. This means that sometimes they do and it’s likely to be paying attention to websites that get a lot of people clicking through to them from quality sources.
Social media marketing is a fantastic way of attracting traffic to your website, gaining leads, increasing conversions and delivering fantastic customer experience. There are some basic techniques that are currently being used to ensure businesses get the most out of their social media marketing. Here are 5 social media marketing tips to get you started.
Post Frequently on Social Media
You want your content to show up as much as possible in the feeds of your audience. This isn’t easy thanks to algorithms on sites including Facebook, Instagram and Twitter. Therefore, unlike in the past, you want to post a lot of content, at least once per day but don’t be afraid to post more than that.
Share Content Your Audience Will Appreciate
Spend time looking for people talking about your brand or products and share their content. You can also share content that is relevant and on brand without it being directly related. Learn what your audience responds positively too and share more of it, just make sure it’s not the content of your competitors.
Change Up Your Content
Don’t stick to one type of format. Share videos, text only posts, images, polls, questions. Keep things lively by using a variety of content to keep people on their toes and interested.
React to Interactions
Reply to questions and messages, like, comment, thank people or offer assistance. People want to know that you are there and listening. No one can be there around the clock, but make sure you have someone monitoring your profiles daily. You don’t want to miss out on showing off your customer services because the profiles are left to run themselves.
Monitor Your Competitors
See what your direct competitors are doing, check out what works, what doesn’t and use this information to improve your own profiles. Keep an eye on their content, learn their schedules and see how they are growing their own networks.
Want to up your social media game? Ask us about our digital marketing training and social media marketing services in Worcester.
Increasing conversions for your sales pages requires a page that doesn’t bore people and gives them enough information to convince them to buy. There’s quite a lot of detail that’s needed to persuade a potential customer that buying is the right thing to do. All this needs to be achieved in written content that is interesting and educational. Sadly, many people will land on a sales page and then back out within a few seconds. To help improve the success of your sales pages you need to ensure it includes the following points.
Identify the problem or problems that is being faced by the people who need your product. Show the reader you understand them and the issues they face so they know they have come to the right place for assistance. You get them, you hear them, and you have a solution.
Highlight common faced problems that are experienced when using solutions that are not as good as yours. This is where you look at competing products and show where they fail.
Introduce your product. Let the reader know what it is and what it’s for.
Show the reader how it solves the problems they’re facing. Highlight everything that will provide a solution to the problems mentioned above.
Provide evidence to show why your product is better than the other solutions that the customer may have tried before. This is your chance to show how and why your product is different.
Provide reviews, endorsements, and testimonials to prove that what you have told them is true. Using your collected reviews is a great way of building faith in a product.
Answer questions that are commonly asked by your customers.
Several calls to action including ‘Buy’ and contact links for those who would prefer to speak to someone in person before committing.
What’s the Ideal Length for a Sales Page?
A sales page requires plenty of content and should be on average between 1000 and 2000 words, however, don’t be afraid to go up to 3000 words if there’s plenty to say. It should be easy to read and easy on the eye, so the reader is able to absorb the information quickly. Break up the content with headings, lists and bullet points as well as high-quality images. You can even include videos to provide further information or show the product in action.
There are many ways that social media can be used to increase traffic to your website. Here are 3 basics to kick start your new commitment to using social media as part of your digital marketing strategy.
Tidy up your business and personal page
As most users prefer communicating with people rather than faceless brands it’s not uncommon for businesses to ignore the business page and use their own name as the social face of the brand instead. Either way you will need the following:
A unique logo and smart profile photo if you’re using your own face
A unique URL for your Facebook business page, ideally with the name of your website
The correct URL heading to a landing page designed for social media users
A cover image
A completed about section that provides accurate information on what your website/business is and offers
Accurate contact information
An impressive gallery with on brand images
Create content to upload to social media that is designed for your audience. Think about the platforms you’re using and the type of content that is appreciated by those users. Grab the attention of your audience with short videos, images and relevant content that they will drink up. Be consistent and stay on brand. Uploading content is time consuming, ask us about our social media marketing services to save yourself time.
Encourage your social media audiences to visit your website
Paid promotions are perhaps the most effective way of encouraging social media audiences to visit your website. Spend time ensuring the landing pages are efficient, relevant and informative and work on improving your calls to action deeper into your site from these pages.
Social media is still an important part of digital marketing, whether you use it for customer service, sharing information, research or staying in touch with your customers. Ask us about our flexible social media marketing services in Worcester.