SEO Basics has been founded by Md. Abuzar Khan. SEO Basics is an SEO blog publishing articles and tutorials regarding search engine optimization, search engine marketing, social media marketing, and Google algorithm updates.
Content marketing trends can help you develop a holistic online marketing approach to scale your business online by educating, pursuing, and eventually converting users.
To align your content marketing campaigns with your business objectives, you must know what works in the industry and at what extent. That’s when you will get clarity in your decisions and plan your content marketing campaigns effectively.
Here are 25 content marketing trends that you need to know about in 2019.
1. Live Videos will Rock
The rise of live video is apparent. You can broadcast anything that is happening around you to your audience without any filter, and that establishes the transparency in your communication.
For a product launch or conference, you can stream the entire event live, and anyone can virtually experience the event just like they experience watching through television.
2. Personalized Content
Earlier, you could publish a simple post to get the traffic on your website. It was short and straightforward content would suffice to get a top-spot in 1st page of search engine result pages.
A generalized content would work for websites to bring more customers. Today, the market has become crowded, and 36% of customers expect to receive personalized products and services.
So, personalizing content can be one of the ideal content marketing trends as far as ROI is concerned. Because through personalization, you can connect with your readers on a personal level and effectively pursue and convert them as your consumers.
3. User Experience will be Paramount
For your brand to thrive, you need to ensure that readers have a delightful experience. From your website to social media channels, emails to native advertisements, your brands need to have a problem-solving and concurrent communication across all the channels.
Take the example of a brand that you cherish online. What makes them unique and successful? They must be giving you unparalleled user experience.
Omnichannel is one of the important content marketing trends that raised the demand for content marketing because content marketing has the power to expand your consumer reach on a bigger scale.
Because through content marketing, you can quickly go omnichannel while ensuring returns of your advertising activities.
Today, imagine you are only doing SEO or PPC, what if after a year, the competition gets increased or the algorithm is changed? What will happen then? You will have to upgrade your SEO skills, and in the case of PPC, you will have to spend more money on ads.
In both cases, your ROI will take a hit. Today, digital marketing has taken the omnichannel approach.
Ideally, your brands need to be present on all the major marketing channels, including search, social media, email, SMS, PPC, etc. This will not only create brand awareness but help you bring more customers and prospects.
5. Influencer Marketing is a Prominent Platform
Word-of-mouth is one of the oldest yet most effective marketing styles that can bring more sales and revenue to your venture.
Even though you are doing great at PPC, native advertising, or any other marketing activity for example, but if a peer or an influencer refer your business, it will give you excellent brand awareness and conversions.
In today’s time where old-school advertising channels are becoming expensive and crowded each passing day, influencer marketing can help you achieve your business goals effectively by incorporating it in your content marketing strategies.
If influencers share their experience with your brand and also write a review for it, you would see the positive results. You can communicate to a new audience and bring unique visitors to your digital properties.
6. Voice Search will Dominate
Today, 39% of Americans use smart speakers in their routine to access the web. So, the way people find information online has improved dramatically since the evolution of voice search and smart speakers.
ComScore has commented that more than 50% of all searches will be voice search by 2020. Moreover, the technology is also becoming accurate in comprehending the intent behind the voice search and can effectively provide value-based content from the speech of the users.
To perform well in voice search, ensure that you are writing your content in a conversational and direct tone. You can also provide answers to standard questions to rank in voice search.
7. Dynamic Website Communication
The time of static content on your website won’t thrive your digital presence in 2019. Today, you need to ensure that your content delivers the message profoundly and to the right customer.
Your website content must go through the heart of your users. One must get a feeling that the website content is dynamically written for oneself, so you will quickly establish a virtual relation and trust with that user.
96% of marketers believe that personalize communication can help customer relationships, but conversely, more than half of the consumers also believe that markets are not doing personalization correctly. So, in due time, dynamic website content would be in high demand.
8. Show Authenticity
Gone are the days when you can stay anonymous to generate sales online. Today, in the world of content marketing, authenticity is one of the most underrated yet most important element to be successful.
Based on your content marketing campaign, you need to show your credibility to your prospects through any way possible.
While interacting with your brand through various channels, users should not feel that communication is machine-generated or managed by robots. You can name your Chatbots on the website or give a name to your sales and support email address.
Acknowledge your team members on your company’s social media profiles and write a note of appreciation. You can also share your reviews of Google and Glassdoor on your social media accounts as proof of your credibility.
9. Segmented Communication Will Soar
Today, users expect the brand to give personalized and dynamic solutions to them. For your content marketing activities, you too must execute your campaign in a segmented approach.
Based on the variety of your users, you can segment your emails to specific prospects, or you can share social media posts that can be seen to only certain users and so on.
Segmentation is one of the important content marketing trends that would let you target your prospects effectively and engagingly.
10. Integrate Chatbots on Website
Chatbots are your full-time sales executives because they are there to entertain your users 24×7. Moreover, your visitors will get answers to all their questions thanks to the presence of Chatbots.
Today, you can also integrate chatbots to not only your website but social media profiles too. You can also develop a Facebook Messenger chatbot and sync it with your Facebook page, so whenever your subscribers message you on Facebook, they will get tailored responses.
Chatbots also have machine learning and artificial intelligence capability to understand user behavior and generate dynamic responses, and this will ensure that your customers get satisfactory responses for their questions.
11. Use GDPR for Content Marketing
The introduction of GDPR had risen a stir on the internet when it was launched. However, it helps marketers establish a profound and transparent relationship with their prospects.
Thanks to GDPR, websites cannot operate behind the curtains, collect data of the users, and use it for their personal needs.
Websites have to let the users know where their information will be used, and if they don’t find it relevant, they can avoid using the services of the website.
Although it might happen that websites will get lesser sales, but the GDPR puts the website owner in more trustworthy, credible, and unambiguous position.
However, only 32% of marketers agree that their companies are GDPR compliant, and that means this trend will see a rise in 2019.
If you are genuinely collecting users’ information and give them unparalleled user experience, they would be happy to provide you with their data. So, for ethical content marketers, GDPR works in their favor.
12. Social Media Micro-Interactions will be Important
Today, along with the social media following, a brand’s presence and interactions with the audience also matter. Their responses give the message to the audience that the brand is listening to what people are saying.
For example, Instagram stories are one of the most engaging tools of the photo-sharing app. Moreover, the stories also have attractive features like filters, GIF, questions, and polls that can help you interact with your audience in a subtle yet effective way.
Social media manager is a new job role in the corporate block.
While some just assume what this job role is about, others are completely oblivious to what a social media manager does.
To give you some idea on what the role of social media manager entails, we have decided to first enlighten you on what it is not.
First, it is not a job where a young dude gets to have some fun on social networking sites. Second, it is not about posting random stuff on different social media platforms, and lastly, it is definitely not leisurely browsing through the Facebook and Twitter feed.
While having an affinity towards social media sites is mostly expected from a social media manager, it is not the only trait that guarantees that someone is suitable for its responsibilities.
If you look 10 years back, you will not find an Ad looking for the post of a social media manager. That’s because it is fairly a new job role in the market and its job description is also continuously evolving with time.
Therefore, if someone wants to know where this role is headed in the future?
The most suitable answer to that would be-Only time can tell!
Who is a Social Media Manager?
Today a business can no longer afford to take the role of social media manager lightly.
If you mean business, you have to work your social media channels to bring in the desired revenue. A social media manager is the voice of a brand online. He/she represents a company on various social media channels.
Their job role may include creating content, interacting with people online, and running online campaigns, but it is not just limited to all these. Their job description may extend beyond the above-mentioned roles to include responsibilities such as goal setting, planning, SEO, and generation of leads.
Some of the other job titles that are sometimes interchangeably used to refer to a social media manager are:
Content Marketing Manager
Digital Marketing Manager
Customer Experience Manager
Yes, you are right on assuming that social media manager jobs are fun! However, it is not just all fun. It demands a huge load of hard work too. A social media manager can have a lot on his plate on a given day.
It would be unfair to just say it in short that a social media manager is responsible for increasing the brand awareness of a company online.
Yes! Of course, they do that, but the term ‘brand awareness’ mentioned here can be broken down into multiple important job roles such as collaborating with other brands, communicating with different creative departments, and formulating content strategies.
How to Recruit a Social Media Manager
Now that companies have realized the powerful impact of social media, they are continuously in search to hire the right candidate for the social media manager job role.
The characteristics and skills to look for while hiring a social media manager to vary depending upon the requirements and personality of your brand. Being an absolutely new position, many companies are confused about various aspects, when it comes to recruiting a social media manager.
Sometimes the most common and mind-boggling decision that a company has to take while hiring for the post of social media manager is if they should look for particular degrees, experience, or just plain simple ‘talent’ in the candidates?
If you are totally confused on what to look for in the candidates and you are searching for that perfect candidate to fill in the role of the social media manager the following is going to be highly helpful in the hiring process.
1) Have Clarity on Your Goals
Social media marketing can be overwhelming, so be prepared to have a clear understanding of what your goals are. Most organization, which are finding themselves to be utterly confused are mostly who are not clear on what their goals are. Your goals may involve one or more of the following:
Getting more fans or more followers.
Have the need for someone who knows their way with Facebook ads.
Handling all the customer queries on social media.
Getting more creative content.
Or maybe, your goal includes all the above points.
Whatever, be your goals, having clarity on those from the start will help you navigate your way through the ocean, which the social media sites are. Now, goals vary from one organization to the other. The reason is probably that each organization has its very own personality and its very own needs.
Again, to remove some of your confusion regarding the social media manager role and the skills required for it you may want to go through some of the job postings of other companies on the job sites. When you look at what the others are looking for in their social media manager and what goals they expect the candidates to achieve for their company, you may get additional ideas to add to your goals.
2) Convey Your Expectations
In the process of attracting the right candidates, be prepared to convey your expectations. Do not be of the idea that simply getting a person onboard and telling him to manage your social networks will do.
Without having a definite mission and communicating the same to the new recruit, you can count on the fact that your big social media plans are getting nowhere. Expressing your expectations can start right from the posting of the job description.
A clear job description with enough details about the role, informs the candidates upfront what they are getting into.
This attracts the candidates with the right mindset, while discourages others from applying, who don’t fit the bill.
3) Look for People Skills
A lot of the activities on social media can be done on an autopilot mode. However, it’s not the same, when it comes to customer care and handling client queries. For these tasks, a person does need to possess some people skills. When customers get replies to their questions, solutions to their issues, and speedy service in real time, it can spell success for the brand.
4) Can They Grasp Your Brand’s Voice
While hiring a person for the position of social media manager, check whether the person really understands the brand’s voice. Communicate what your brand is all about and its personality.
Communicating about your brand’s voice from the beginning will not only enable you to choose the right candidate but will also enable that person to be in the same lines as that of the company’s style.
5) The Number of Social Platforms They will be Responsible For
Your business might be focused on just one social media platform or may be involved in multiple platforms. Based on that prerequisite you should select the right candidate.
Know that a person may be master of one social media like Facebook, but may lack on another, say Instagram. Now, if you require a person who can juggle all the social media accounts of your company then you should hire a person capable of doing that.
6) The Creative Control
Another point on which you should be clear on from the beginning is the creative control. As a brand, you may have several ideas as to what should be posted and communicated on the social media, but remember that it is also important to give some room to the social media manager to execute his own ideas.
Also, you may have the requirement that the person should possess the ability to come up with new suggestions or strictly follow whatever you say. Whatever, be your requirements, always remember that the best results can mostly be achieved when a balance is maintained between the brand’s and social media manager’s ideas.
Social Media Manager Skills to Look for While Hiring
1) Open to Collaboration
Like other marketing roles, digital marketing roles also demand that the individual have sound communication skills.
This is one of the vital social media manager skills because the social media manager has to be constantly up-to-date with every development in the campaign and take the initiative to get things done.
Often in tasks involving social media different departments or teams of an organization are involved. In such a scenario, the ability to communicate well and work in teams is a must-have trait that should be present in the candidate.
One of the top reasons why companies resort to digital marketing practices is because they are measurable. Your recruit for the position of social media manager should possess the knowledge of basic analytics.
This will allow the company to understand the ROI on their social media efforts. Further, it will also be beneficial for the company to hire a person who has knowledge about third-party platforms.
Most of the social media marketing today requires the utilization of social media tools. When the selected candidate for the job already possesses the knowledge on the above-given points, it reduces the time invested by the company in on-boarding the new member.
3) Their Activity on Social Networks
When a person is serious about being a social media manager, he/she must be quite active or at least be thoroughly familiar with the social media space. A person who has little or no knowledge about how different social media sites work is definitely not a good prospect.
4) Graphics and Video Designing
Graphics and video designing is an important social media manager skill to possess. Today, people want to view more images and videos rather than just read texts in their social media feeds.
Research reports have shown that videos and images receive more engagements. With decreasing attention spans and increasing expectations, more and more people are choosing to view interesting videos over reading long posts.
Therefore, to tell your brand’s story via images and videos, your social media manager should be well adept in his designing skills.
All the areas of digital marketing require a great copywriting capability. For this reason, copywriting becomes a fundamental skill to look for while looking for the right candidate.
From sharing tweets to Facebook posts, something which guarantees to achieve a good engagement on all forms of brand communications is crafting captivating stories.
6) Drafting Budgets
The social media manager definitely doesn’t need the full-on financial knowledge for making budgets. However, he must know how to allocate money for different social media tasks.
Social media management, for a lot of its tasks, requires money. For example, monetary resources may be required for paid advertisements, use of different social media tools, enrolling in courses for training purposes, and designing graphics.
Another topic in which the social media manager should be conversant in is Excel. Excel knowledge comes in handy in almost all professions and the profession of social media manager is no exception.
7) Knowledge of Behavioral Psychology
When we say that knowledge of behavioral psychology is important for the social media manager job role, we do not mean the candidate needs to have high-level degrees in psychology. Having a basic understanding of human nature will do.
The only thing that recruiters or you as a brand should look for in this case is the willingness to learn more about human psychology in a candidate.
It is enough if a candidate just has the basic knowledge of psychology but possesses the willingness to learn. With little effort, in no time he will be ready to draw out useful insights from the performance data of different posts.
Remember that data and analytics can only generate figures saying these are the posts that performed well and these are the posts that performed poorly.
They do not tell the ‘why’ behind the figures. To deduce the ‘why’ or in other words to find the reason behind the data, one needs to understand human psychology. This will allow the person to understand why a post did well and why audiences liked it.
Questions to Ask in an Interview For the Post of Social Media Manager
1. Name the two most crucial metrics to measure our business performance on social media regularly?
The two most crucial metrics to measure any business performance on social media are Leads and Engagements.
Leads: Here you can ask the candidate if they have any experience generating leads from social media platforms. If they have previous experience, ask them to describe how they handled the generated leads.
Facebook Ads is a very important tool when it comes to getting fresh leads from social media. See how much knowledge they possess about them.
Again note what their take is on response time once a particular lead is generated. Prompt response to people’s queries and information has a better chance of a conversion.
Engagement: Engagement is another important metric. This metric will mainly tell whether the content that is being posted out there is actually working or not.
Based on the level of engagement received on posts the social media manager may need to make the necessary changes in the content.
2. Which are the best social media channels that your business should focus on and why?
There are several social media channels. Each channel comes with its own set of marketing tactics. Here, you can also ask the candidate to describe your brand personality and how the respective social media site they name represents that personality.
This question will show their level of research done on your company, its social handles, and your customers. Further, this question can also highlight whether the thinking process of the candidate aligns with the needs of the company.
3. Check their knowledge on Social Marketing and Social Customer Service situations.
If your candidate is the right one he will be able to tell the difference between social marketing and social customer service situations.
One big difference between them is that social marketing marks the pre-sales time whereas, social customer service situations marks the post sales period.
Social Marketing Situation: Here the candidate needs to know how to interact with the audience and figure out where they fall in the purchase journey. The pre-sales period or social marketing situation in social media is about having conversations with people.
See that the candidate knows how to use the power of conversations to subtly drive people to make a purchase.
Social Customer Service Situation: This period is all about post sales services. This may include resolving customer issues and escalating major customer issues to the management.
Patience and the desire to help others are the two most important qualities that are required here in the candidate to successfully complete this step. Remember that a happy client can be your biggest advocate.
4. Ask them about their own experience with social media. See if they run their own blog or if they have experience in writing content.
Their answer to this question should provide you an idea if they understand the importance of content in the digital world. You may also ask them to share the link to their blog to judge their creativity, regularity, and experience in improving engagements in their own website.
However, if they do not have their own blog ask them to see if they have written on some forums or platforms like Quora and LinkedIn. Most socially savvy candidates are also active in writing posts on different social media platforms.
5. Have them recall their worst experience while working in social media and how they handled it?
Not everything runs smoothly in the world of social media. If the audience liked your content once, it may have also happened that they hated one of your posts. Ask them what worst experience they had on social media.
You may also want to ask them here what situations would constitute a social media disaster or crisis to them. Check whether they point out some loopholes in your company’s social media strategies or if they have some suggestions for you to improve your social media performance.
6. Give them an arbitrary budget say $650 per month and ask them how they would use it for social media marketing and advertising?
Now, being successful in social media requires you to pay. Take the case of Facebook and LinkedIn itself, you need to pay up for Facebook and LinkedIn Ads to reach your target audience and improve brand visibility.
Having a budget for advertisements in such cases gives you an idea about your ROI...
Intrigued about the role of an SEM specialist? Want to know what are the skills that you need to have to be a Search Marketing Specialist in 2019? – Then this post is personalized to you.
First thing first, it has been found that the demand for the SEM is increasing phenomenally at almost 100% every year.
As per the prediction of industry experts, Search Engine Marketing will be among the most demanding skills in recent digitalization in marketing. It includes all the skill sets that are available in the market right from the trade, services, law, medicine, etc.
The need and the hiring habits of thousands of companies, employees, and businesses have been analyzed, and it has been found that SEM knowledge is the most sought after skills in the world.
The nature of marketing and the quality of the sales in the modern world has been different from the conventional ones. SEO and online advertising affect the demand for products and services.
The demand is continuously growing for people who have the necessary skills to promote websites and companies through these means.
Before discussing the central theme, it is essential to clarify specific terms related to Search Engine Marketing.
What is Search Engine Marketing?
It is the practice of using search engines like Google, Bing, or Yahoo, etc, for advertising and marketing a business through the business website.
The required objective can be achieved through the use of organic traffic in Search Engine Optimization and PPC or paid traffic results.
SEM remains one of the most effective ways to grow a business in the fiercely intense competitive marketplace.
Millions of businesses are now vying for the first spot in the market, and for this online advertising has become most critical.
The SEM can make this advertising media very useful for the growth of the businesses and to promote the products.
In the following paragraphs, you can find out the overview of search engines, what search engine ranking is and what an SEM specialist does.
You will also learn what strategies are essential for doing efficient search engine marketing.
Concept of Search Engine Ranking and Search Visibility
Search Engine Ranking
Search engine ranking is the position of a site that is shown in the result page of the search engine when a particular query is made.
In a search engine result page, there are results for ten websites displayed at one time, and sometimes these are augmented with videos, listings, and images.
When a site has a higher ranking, it will have a lower number starting from 1, and a lower ranking will have a number closer to 10 on a particular page.
Many site owners engage with the SEO campaigns to improve the SERP rankings and move the websites closer to top results.
It is the higher ranking of websites in the search engine pages that enhances the visibility of the sites.
Search visibility means the prominence of a piece of content getting displayed in the results of the search engine.
When the content is highly visible, the website can appear at the top of the organic search result quickly.
However, if the content is less noticeable, it may not appear in the first few pages of the search result, and the website will have very few visitors to it.
This is the reason why there is a high demand among the site owners to hire an SEM specialist to move the websites to their favorite spot in search engine ranking.
More top ranking the websites are, the more chances it has to have a good click-through rate. This again attracts more visitors and improves the chances of conversion.
Factors that Influence Search Engine Ranking
The ranking in the search engines is influenced by various factors.
Also, the level of competition and social signals plays a vital role in getting a favorable search engine ranking.
Google has admitted that around 200 elements are checked by it to determine the search engine ranking of a website.
Also, more personalized search experience can be created for the users by taking into account the search history of an individual.
There are many factors which make up the algorithm for determining the search engine ranking, and an SEM specialist can control many of these factors.
The role of the specialist in Search Engine Marketing is to know what factors they can control to improve ranking and further use the knowledge to take the client to the top.
Who are the SEM Specialists?
SEM specialists are those people who harbor a passion for digital/search marketing. SEM specialist or search marketing strategists are employed by organizations to improve their search engine page rankings and attract audiences when users search for a query on the internet.
These people know how the search engine works and are also familiar with the various techniques that can improve the rankings of the websites.
SEM specialists can also be called e-marketers as they are involved in the managing as well as the planning processes in online advertising campaigns.
What Skills are Required for an SEM Specialist Role?
Few essential skills are needed to become a successful SEM specialist, and the vital skills are listed here:
1. Organizational Skills
It is necessary to handle several projects within the stipulated deadlines successfully for becoming a competent SEM specialist.
Strong organizational skills are also required to keep track of all the campaigns regularly.
The ability for multitasking as well as prioritizing the new projects is also very essential to become a proficient SEM specialist.
2. Tech Savvy
Thorough knowledge or writing HTML, clear concept of CSS, and the ability to do web designing are the critical requirements of a specialist.
A clear understanding of the mechanism of working of a website helps to understand the mechanism of search engine rankings.
Search Engine Optimization remains the major part of Search Engine Marketing, and SEM without SEO is not possible.
Therefore, for an SEM, it is essential to understand how Search Engine Optimization works and how it makes the website ranking.
An SEM specialist should have an in-depth understanding of SEO, and the specialist must stay updated with the Search Engine Optimization developments continuously. How the number of keywords and the quality of the content work together.
4. PPC or Pay Per Click
A counterpart of the Search Engine Optimization’s organic tactics is PPC or the Pay per Click tactic. Thus, understanding the PPC advertising technique along with the Search Engine Optimization technique can be the key to become a successful SEM specialist.
5. Writing skills
Though it is not required for a specialist to be able to create content, a specialist should understand words and have flair to create content.
The specialist should be able to write an ad copy or create content or to write white papers.
6. Excellent Communication Skills
There will be many players in the team of the Search Engine Marketing specialist that may include writers, content managers, and web designers and maybe the clients.
A successful SEM specialist is the one who can communicate with the team effectively both verbally as well as through messenger apps or emails.
7. Should be Able to Handle Statistics, Data, and Analytics
The specialist should have an analytical mind as the specialist will need to study the traffic pattern to a website.
The specialist will also be required to use analytical software to determine what strategy will be useful to drive the traffic and what will be not effective.
Other Skill Sets of SEM Specialist
Some of the skill sets that SEM specialists must possess besides having the knowledge of search engines are editing and writing HTML, website usability and design, cascading style sheet manipulation.
Further, as e-marketers, the specialists also know how to apply conventional marketing principles to the world of the internet.
Some work experience is always preferred while companies hire candidates for the SEM specialist role.
When candidates do not have any work experience, some companies also offer internships and after assessing their progress can absorb them in their digital marketing team.
The field of SEM is a technology related field.
Hence, to be continuously updated with the latest trends and techniques in the technological world, an SEM specialist has to always keep on learning.
Some of these learning pursuits include reading of trade journals and also taking up marketing and technology related courses as new practices continue to emerge in the digital world.
What Exactly is the Role of SEM Specialist?
It is now clearly understood that the online presence of a business needs to be appropriately managed, to remain competitive. It is also essential to optimize the search engine rankings as well as to market it for getting an edge in the business.
Attaining suitable skills of SEM can be a very lucrative skill to possess as it can help people understand all the relevant information quickly.
An SEM specialist is a person who has a thorough understanding of the search engine rankings.
With this knowledge, the specialist can devise a suitable strategy that can bring the websites to the top of the ranking pages through organic as well as paid search engine rankings.
More visitors can be attracted to the sites, repeat business can be encouraged, and brand identity can be effectively built through SEM.
The processes can be optimized by managing as well as testing different types of marketing campaigns using PPC advertising techniques.
Also, keyword research is carried out by an SEM expert that helps to increase the overall revenue of the business and improve the ROI of the company for the paid advertisement. SEM specialist is the new emergence in the IT field and is the most sought after position that gets paid a lucrative salary.
People who are passionate about the SEO role and have affection for the data with obsession in the search engine role will find this SEM specialist role fulfilling.
The people who love to market the products through an understanding of the consumer’s behavior and various characteristics of the consumers will find this field very attractive.
What are the Responsibilities of an SEM Specialist?
The role played by an SEM specialist is crucial for a company. They are not only responsible for the generation of leads, but also have to ensure the inflow of quality traffic, and ultimately sales.
The growth of the business, marketing ROI, and revenue generation are some of the tasks that an SEM specialist looks after. Apart from the above-mentioned roles, the position also takes care of the volume of leads and the cost per acquisition.
Some of the tasks that SEM specialists undertake are:
Improvement of the said metrics, generating and sharing the metrics reports with the authorities on regular intervals.
Coming up with new account optimization ideas and implementing them after proper analysis.
Taking the full advantages of all the features available on analytics tools and AdWords including optimization of the used features.
Since the SEM specialists will have to juggle many activities every day, their valuable skills need to be used in different ways.
1. Effective Communication through Email
The SEM specialists should be adept in communicating via email to the clients regularly. The timely response to the clients and the questions professionally raised by the team members is essential for the SEM specialist.
2. Extensive Research
Doing a lot of studies will be a requisite for being a successful SEM specialist, and the research will be centered on the trends and the keywords.
Research for the competitions to understand about the campaigns and where the company is lagging can be helpful to take corrective actions.
Also, the investigation needs to be made for the algorithms to ensure that the right keywords are targeted.
Since the world of digital marketing is dynamic, there will always be newer requirements and the SEM specialist needs to keep himself updated with the latest developments.
3. Creation of the Contents
Though creative content writers or the freelancers may be engaged for creating contents for a website, all these efforts will be under the purview of the SEM specialist.
The SEM professional will review the contents and decide whether the contents will work or some amendments need to be made to make it useful.
A large part of the regular work of the SEM specialist will be spent on the optimization of the search engine, researching for the keywords, analyzing the feedbacks and adjusting wherever necessary.
5. Pay Per Click
An SEM specialist will also be required to set up and manage the PPC campaigns along with keywords researching and analyzing the trends. After looking at the more essential requirements, suitable changes may be suggested to make the company’s online strategy more successful.
6. The Data, Statistics, and the Analysis
A capable SEM specialist should be able to study the pattern of the traffic of a website and should effectively use the analytical software.
The use of the software should be able to drive more traffic to the website, and clients need to be given data-driven feedback.
The feedback should convince the clients that the campaigns made by the SEM specialist are meeting the goal of the sales.
If there is a shortfall from the desired goals, the SEM specialist should be in a position to take corrective actions quickly.
What are the Educational Requirements to be an SEM Specialist?
The SEM field is a comparatively new field, and the educational requirements may also vary.
The minimum requirement is a bachelor’s degree with some relevant experience of one year to two years.
There are few digital marketing institutes that offer a specialist course of diploma or certifications in SEM that can freshen up as well as help to learn new skills.
What are the Job Outlook and Salary Expectation?
The expected salary of an SEM specialist can be quite high, and it can be around $66000 at the top level, and the median value can be about $46,000. The median salary of the SEM specialist can go up to $61,000 when the SEM specialists become managers.
The demand for specialists in SEM is growing at a rapid rate, and there is a significant shortfall in the supply of specialists.
The expected growth rate for the market research analysts is around 23% for the coming eight years, and the demand is expected to grow unabatedly.
Jobs in the Market for SEM Specialists
The advent of digitalization has resulted in huge demand for SEM professionals.
Companies are extensively on the lookout for talented specialists who can improve their business standing.
The job titles that SEM specialists are given includes:
PPC or SEM Growth Hacker
There are several other job roles. However, the core functionalities of the job roles are almost the same.
Different companies use different designations and their job roles for the specialist also varies based on the company and what are its key requirements.
Types of Companies that Need SEM Specialist
i) E-commerce Company
Here, the specialist is responsible for looking after the revenue generation activities from the website.
ii) PPC or Digital Marketing Agency
In a digital marketing agency, the main role of the SEM specialist is to monitor and look after the different client accounts.
iii) Lead Generation Company
In this type of company, the specialist is responsible for producing leads and then transferring it to the sales team.
Frequently Asked Interview Questions for the SEM Specialist Position
After getting an idea about who is an SEM specialist, what are their required skills, and their job roles, it might appear to you that cracking the interview for this position is a big challenge.
However, do not be of this idea because it enough to have a strong knowledge base of Google Analytics and Google AdWords to qualify for this position.
Tell us about your understanding of Google AdWords and why we use them?
What is Ad Rank?
How does Google auction works?
What is Google AdWords quality score?
Suggest some ways that will result in an improved conversion rate.
What is the set limit of the numbers or characters in AdWords ad?
How can we calculate CTR?
What are the types of keywords?
Explain Google Ad API. Further, tell about its uses.
What were your reasons to opt for the PPC industry?
What are the names of our competitors and tell us about their PPC strategies?
Tell us about the importance of Search Engine Marketing.
Which are the best-paid media platforms for our company and why?
How to measure the results of the adopted SEM practices?
Tell us about the other alternatives to CPC for bidding.
How can one track Google AdWords conversions?
Discuss the factors that impact quality score.
Tell us how one can decrease the paid media campaign costs without compromising the traffic.
Give the names of some Google AdWords Ad Extensions.
If you are interested in the world of SEM then share the brief answers of aforestated questions in the comments below.
Wrapping It Up!
As an SEM specialist, you can bet to have an exciting career.
The work of an SEM professional can be highly rewarding, and it can be hectic having a lot of activities. The days of an SEM professional can remain full of responding to..
You might be thinking why are we actually talking about outbound marketing when inbound marketing is in vogue?
The answer is simple.
Outbound marketing still exists in the marketing landscape and plays a huge rule in attracting the so-called “right” customer.
However, the new age marketers consider it as an old technique of marketing which is certainly fading away.
To debunk this myth, we present this post to help the new age marketers and advertisers to know the value of outbound marketing.
What is Outbound Marketing?
Outbound marketing is a type of marketing strategy that is laser-focused on reaching out to the customers with the help of general media advertising along with in-person contact. In this type of marketing, the company looks forward to initiating a conversation with the target audience and sends its message.
Examples of outbound marketing are cold-calling, direct mail, billboards, event sponsorship, trade shows, presentations, advertising via radio, TV, print, in-person contact and cold-emailing. When the leads are generated with this type of marketing, the sales representatives of the company have to follow up to develop a relationship with those generated leads.
Who Should Use Outbound Marketing?
In the last few years, inbound marketing has gained much more visibility with the digital revolution. However, the fact is that still, people are much more inclined towards companies that they connect within the first contact. Thus outbound marketing increases the chance of direct contact allowing businesses to develop serious and loyal customers.
Everyone is aware of the fact that digital marketing has taken over the marketing landscape with the increased use of the internet. This has made way for new, creative and online methods of advertising and marketing. During this course, outbound marketing has lost its worthiness majorly. However, there are still some companies who continuously use this type of marketing in their overall marketing strategies.
As said, the ultimate goal of outbound marketing is to generate targeted leads which can be converted into potential and long-lasting customers. Thus, for companies who are looking forward to getting on the track of attracting customers, it is one of the best ways to reach out to the widest possible audience in comparatively less amount of time.
For employing it in your overall marketing strategies the very first thing that you need to determine is the goal of your marketing campaign. Decide if you want to build brand awareness or target certain segments of the audience. Target your intended customers.
See what is the most efficient way to reach out to your customers. Also, check the industry that you deal in. For example, outbound marketing will prove to be a profitable marketing strategy for a local restaurant owner who wants to attract a huge local audience.
Advantages of Outbound Marketing
This is no brainstormer that inbound marketing is effective however, that does not make outbound marketing less effective. Here are some advantages of outbound marketing that makes it the right marketing strategy for you.
1. High Speed
Outbound marketing is not confined to a certain limit. This means that if you want to generate more leads, you can hire more marketers, purchase more data, use upgraded software and even outsource calls through BPOs etc.
If you want to make your marketing fast and rapid, this is the strategy that you should look for. Furthermore, most of the marketers look forward to outbound marketing as it is quite easy to apply & execute.
2. Effective Branding
Many of the marketers think that the best way to do effective branding is through inbound marketing. That is true but you certainly cannot forget that if you want to provide consistent and relevant information to the target audience, you have to keep direct contact with them.
This is possible only with the help of a perfect & well-thought of outbound marketing strategy. Thus, with this type of marketing, you can easily create a brand value with your target audience.
3. Flexibility and Measurability
Inbound marketing takes quite a lot of time to generate results. Sometimes, the time span even stretches to months. On the other hand, outbound marketing is much flexible and provides results really quickly as it directly connects with the target audience.
4. Qualified Lead Generation
While inbound marketing generates a lot of leads but it certainly does not guarantee the leads to be highly qualified. On the other hand, outbound marketing allows vendors to target the ideal prospects who are highly conversion oriented. Thus, with this type of marketing, you can directly move ahead with the valuable leads.
How to Develop Outbound Marketing Campaign?
It revolves around spreading messages to the target audience. Irrespective of what kind of strategies are used, customers and individuals are always targeted through a wide variety of branding and marketing messages.
i) Assess the Product/Service
The very first step of an outbound marketing campaign is to assess the product/service that you are going to sell. Analyze your product and service & check what makes it different from the rest.
Is your product or service compatible with the market? Is it fulfilling particular needs?
ii) Collect Data
To get answers to the above-mentioned questions, you need to collect data. You can conduct surveys, polls, distribute free samples in case of product or conduct a demo in case of a service. Use the feedback generated to enhance your product or service even more and then generate a list of the target audience.
iii) Create Messages
After establishing the target audience, the next step is to create messages. Make sure to include something in your message that attracts the attention of the audience in the first shot and generates positive feedback.
iv) Choose Platforms
Choose the platforms for the distribution of your message on the basis of the target audience. A large audience might require mass media like Television, radio, newspaper or a magazine. A small audience, on the other hand, can be taken care of by brochures, emails or even calls.
Outbound Marketing Strategies
It should be noted that with the advent of new methods, the old ones should not be abandoned. Just in the case of outbound marketing, it has retained its position in the market by developing itself.
To keep pace with the changing trend, it has connected with the B2B domain and revealed an outbound marketing strategy. This strategy is an essential part of a business plan. A B2B outbound marketing strategy can help you generate qualified leads if it is well-tailored and is optimally implemented.
What is B2B Outbound Marketing Strategy?
Outbound marketing has adopted the latest principals of inbound marketing. The reason for this is that it involves targeting. By using the internet, you can efficiently work with a large amount of database to generate leads. Furthermore, you can segregate the unwanted leads that are generated with the help of internet & work on the better ones.
The latest outbound marketing strategies look forward to providing a value-based connection to the potential audience. This can be done by informing and educating customers and providing solutions to their problems.
Lastly, the latest strategies provide customized and personalized messages to attract the attention of the target audience. The very common technique is using their names and giving solutions to the problems they are most likely to have.
Components of B2B Outbound Marketing Strategy
i) Email Marketing
Direct mail is a highly effective way to reach out and connect with your target audience. It is one of the most affordable components of outbound marketing. It is laser-focused on sending relevant content along with graphics and videos to grab the attention of the people who have a high probability of converting into your loyal customers.
As a matter of fact, people still consider a direct and aggressive approach valuable. Thus, by creating emails with promos, product release and launch, discounts can get you a wider range of targeted audience. The leads generated from the direct mail campaigns are valuable as they have a better chance of conversion.
ii) Event Marketing
Event marketing is an excellent way to create long lasting relationships with your target audience along with generating leads. Event marketing generally focuses on engaging with current customers to carry out up-selling and cross-selling activities. Events can be of any form like webinars, conferences, trade shows, public demo of a product or seminars.
iii) Inside Sales
One of the most crucial and essential element of outbound marketing is the ability to convert leads into sales. This highlights the role of the internal sales team. They take up the marketing-generated leads to analyze them from the sales perspective. After shortlisting the potential leads, they begin their journey to convert those leads into sales.
iv) Lead Nurturing and Scoring
Generating leads just for the sake of it is not justified. If you think that your task is over once you have generated leads, then you are wrong. There are a lot of generated leads who are not ready to convert. Thus, with the help of lead nurturing, you can send them emails on a regular basis to convert that cold lead into warm one. You can also assign them lead scores to see how close are they towards converting.
How to Choose the Right Channel for Outbound Marketing Strategies
Whenever there is a discussion on outbound marketing, generally all the strategies are taken into consideration like cold calling, direct mails, TV Ads, radio and print advertising. Nonetheless all these strategies are valuable but their use differ when it comes to B2B marketing and B2C marketing.
For example, Television advertising is quite expensive and its efficiency with respect to B2B is doubtful. The reason for this is that, it becomes quite difficult to reach out to the target B2B customers as they do not listen to radio nowadays. Also, B2B products are quite complex & require lengthy explanations.
On the other hand, Television advertising is quite a good medium to reach out to B2C customers as most of them watch TV as a source of relaxation. Also, B2C products require minimum explanation, hence, TV can be a good strategy to connect with B2C customers.
Thus, while choosing which channel to use for B2B or B2C, you should take into consideration the efficiency, reach and potential of the channel with respect to the type of customers.
Professionals Who Work With Outbound Marketing
i) Outbound Marketing Assistants
Outbound marketing assistants are the ones who make the very first contact with the targeted audience. They use traditional outbound methods of marketing like cold-calling, emails and sales events. They develop contact with the target audience by providing information about products and services. They further create lists of potential audience through sales activity and they also represent the business in sales and marketing events.
ii) Marketing Copywriters
They are the ones who are actually responsible for creating the messages that are sent through outbound marketing techniques. They create engaging content that helps the readers to understand and want the product/service. They also work with the designing department to create graphics that are relevant to the product or service. They are also involved in public relation, media announcements and public speaking activities.
iii) Product Marketing Managers
They are responsible for carrying out the outbound marketing activities of the product and services of the company. They plan the launch of the products & services along with organizing events, seminars, conferences, and presentations.
The Inbound and Outbound Mix
Well, it is fact that both inbound marketing as well as outbound marketing has their own set of advantages and drawbacks. Thus to attract huge targeted audience and develop positive and long lasting relations with them, you need a perfect blend of inbound and outbound marketing strategy.
Keyword research tools are important components of any SEO campaign strategy. There are a couple of new keyword suggestion research tools coming into the limelight in 2019 that are providing users with innovative SEO features for their websites.
Our 25 powerful keyword research tools for SEO will provide you with detailed analysis, pros, and cons of the industry’s leading keyword research and suggestions tools and applications.
First, Let’s Cover a Few Essentials
What is Keyword Research?
Keyword research is a search engine optimization (SEO) process that seeks to find search terms used by people to look for items on the internet using various research strategies and tools.
The main objective of any keyword research tool is to find keywords or search terms that you can incorporate into your content to rank on the first pages of Google SERPs. These keyword research tools generally use two methods:
Traditional Keyword Research Tools
It allows you to enter your focus keywords and then provides you with a list of possible keywords highlighting the difficulty of ranking each individual keyword or search term.
Competitor Keyword Research Tools
In this method, the system uses reverse-engineering. You provide it with a focus keyword and the system analysis the keyword against your competitors ranking status and provides you with the necessary feedback.
Keyword Difficulty Rating
The keyword difficulty rating is a new metric that is embedded in the majority of the keyword research tools. The purpose of this metric is to enable you to spot low-competition keywords that you can out-rank.
KWFinder is one part of the Mangools SEO suite. It is generally used to find long-tail keywords that have a high search volume and a low SEO difficulty score. It is extremely easy to use and quite user-friendly. Its’ main features include:
This is the main keyword research feature.
It makes use of the Google Suggest feature append and pre-pend keywords with different letters or search terms.
It looks similar to auto-complete and it is used to pre-pend the main seed keyword with question words.
Keyword List Management
Helps you categorize your data output from keyword research.
Import Your Own Keywords
It enables the uploading of your keywords as a TXT or CSV file, drag and drops your file, writes the keywords as separate tags.
Export Your Results
Allows you to export your keyword research results to a CSV file or copy them to the clipboard.
Mangools SEO contains a FREE starter plan with limited features.
Premium package starts from $49 per month.
FREE starter plan.
Budget-friendly monthly subscription.
Easy and simple user interface.
Easy integrations with other applications in the Mangools suite.
Agency is expensive as compared to other agency plans with similar features in the market.
It supports both traditional keyword and competitor-based research methods. It launched in 2008 with a bang with its game-changing feature of enabling users to track their competitors. It provides users with the following metrics:
Ranking Position – The current ranking of the URL in SERPs.
Volume – Number of times people searched for the keyword. Monthly traffic generated.
KD – Stands for Keyword Difficulty. The higher the number, the more difficult it is to rank for the keyword.
CPC – The average cost per click you would need to pay to advertise for that keyword.
URL –Refers to the address of the webpage generating the specific web traffic.
Trends – Interest generated by the keyword for the last 12 months.
Advertising Insights – Your competitors Adwords budget and keywords.
Site Audit – Enables users to find and fix their on-page issues which boost their SEO.
Starter plan is Free with limited features.
Premium plan starts from $99 per month.
Free starter plan.
It has both traditional and competitor-based keyword research methods.
Shows how you’re ranking and what keywords you should rank for.
Ahrefs is an inclusive suite of SEO tools that supports both traditional and competitor-based keyword research. It contains the following features:
It’s done by their new tool – keywords explorer.3.0. You enter your keyword and proceed to select which platform you want to generate keyword ideas with.
It provides you with a score which represents an estimate on the difficulty of ranking for given keywords in regards to the number of backlinks that the current top ranking articles have. Ahrefs is built upon the strength of backlinks.
It shows you the number of searches that were done for a keyword over a specific period of time. It does this by processing large amounts of clickstream data.
This is a unique metric. It is a value that shows how people searched for particular keywords more than once. It is useful when comparing keywords with each other.
It notifies you when you get a new link or lose them, get mentioned anywhere on the web and change of rankings.
Broken Link Checker
It checks for broken links on your website and informs you.
Offers 7-day trial offer at $7.
Premium package starts from $99 per month/$990 annually.
Short trial period (7 days).
Reliable keyword difficulty metric feature.
Provides a higher accuracy level because it processes large amounts of clickstream data.
Offers both traditional and competitor-based keyword research methods.
For your website to monetize itself, it requires researched affiliate marketing strategies.
The plans and strategies will give you direction in your journey to not only become financially independent but achieve productive work-life balance.
Without planning, you would be merely trying there is no guarantee of growth. Even if you develop affiliate marketing strategies that don’t work out, you will get invaluable insights and experience that would be the foundation for your future campaigns.
Here’re the 15 best actionable affiliate marketing strategies that you can execute in 2019.
1. Try Influencer Marketing
Word-of-mouth marketing has the highest impact on a brand’s reputation. Even though it is one of the oldest forms of marketing, but it is one of the most powerful techniques that are still prevalent.
In the digital landscape, influencer marketing can do the job similar to word-of-mouth for your affiliate marketing business. As you would be collaborating with micro and macro influencers to promote your products, you can expand your customer reach and generate online buzz for your brand.
Influencer marketing can help you achieve various marketing and advertising objectives.
Today, leading marketing channels like PPC, SEO, and social media are crowded and competitive, so influencer marketing is a legitimate option. Various Influencer Marketing platforms can help you find relevant influencers for your niche.
Furthermore, you can utilize a single video and share it across multiple digital properties. Say, you have made an unboxing video of your affiliate marketing products and upload it on YouTube. The same video file can be utilized by uploading it on Website, Facebook, Twitter, and other relevant online platforms.
There are different kinds of videos you can create for your affiliate marketing business:
Product review videos
3. Develop Smart Chatbots
Gone are the days when just making your website live on the web was enough to generate sales. Today, the online marketing sphere has become crowded and competitive, so a brand needs to give a robust user experience to website visitors to thrive in the market.
Chatbots will be your 24×7 customer representative and entertain multiple users at the same time on your website. Users can ask questions about affiliate products, find more about your brand, schedule call, download the brochure and so on.
Thanks to the rise of Artificial Intelligence technology, chatbots can smartly communicate with visitors to not let users feel that they are talking with a programmed mechanism. For your affiliate marketing business, a chatbot can scale your online sales like no other.
As an affiliate marketer, you cannot ignore the impact of voice search in SEO. Along with Alexa and Google Home, which are the most famous smart speakers, users can also use voice search through their smartphones and smartwatches.
So, craft your affiliate marketing website around solving people’s problems and helping them find a quick solution through your website content.
To do that effectively, understand what users speak to smart devices. People often ask questions in voice search, so try to target long tail keywords, questions and answers to improve your results and bring more visitors to your affiliate website.
5. Leverage Email Marketing
Emailers are not new these days, but they still give successful conversions to affiliate marketers because emails allow them to communicate with their users on a more personal level.
Unlike social media and search engine optimization, you can know more about your users and customize your message to pursue your prospects.
You can give customers and dynamic emails to your subscribers by segmenting your email conversations. As per a study, segmented emails perform better in all the aspects compared to their counterparts.
So, write persuasive email copy that promotes your affiliate products and brings more conversions through your website. You can also try when hosting a giveaway or providing a discount to specific products.
6. Understand the Power of Going Social
Social media can help you interact with a new audience and build a loyal following for your affiliate marketing business. Furthermore, creating a social media account is free as you have to pay nothing to maintain an engaging account or page on social platforms.
You can showcase details of your business, place your affiliate links in the captions when necessary and observe the reactions of the audience through likes and comments.
It is not overselling it to say, but social media and affiliate marketing can go hand in hand. You get variety in publishing the type of content. You can share videos, images, blogs, for free.
7. Go for Social Media Ads
Social media is a great platform to build a community and engage with users. Moreover, it is free to use. But if you can invest for social media ads, the returns are excellent, check the case study.
Social media ads can cover various objectives like conversions, website traffic, brand awareness, etc. So you would be able to generate dynamic conversions on your affiliate marketing websites.
In SEO, content marketing, social media, and all the other organic marketing platforms, you will have to wait for the results and conversions, but not in social media advertisement. Here, you will get instant results for your affiliate marketing websites, and you can also monitor those conversions through social media ad platforms or Google Analytics.
8. Try to Get Related Media Mentions
As an affiliate marketer, try to build a brand first before acquiring prospects and make sales. Try to form an image that people would think of your brand first whenever they hear about a specific niche.
One can get great recognition when industry leaders mention one’s brand. To do that online, get relevant mentions on official websites to create a brand image. The logic is simple — if the big websites say good things about you, you will be able to attract more users.
So, try to get recommendations and mentions on relevant and authoritative websites to increase your recognition and increase conversions on your affiliate marketing websites.
9. Publish Guest Blogs on Other’s Websites
Guest blogs can have multipurpose objectives.
Guest blogging, as you might know, it is contributing a blog post to relevant websites and get a byline for it.
Say you are running an affiliate marketing business that sells protein supplements and healthcare products; you can publish a guest blog on health and fitness websites or blogs where you will get the credits at the end of the post.
In the byline, you may be able to include a do-follow backlink and get SEO benefit for your website. Moreover, the readers get a good user experience as they can know more about the author if they find the article helpful.
So, based on your affiliate marketing niche, find relevant websites where you can contribute a guest article. Remember that you find relevant websites that have decent engagement on it. An appropriate and engaging website will pass link juice that can improve your search engine rankings.
10. Don’t Hammer Your Readers through Content
If you are publishing content with a single-focused approach, which is getting maximum sales, you will lose the game. Even though you get instant conversions for your affiliate marketing business, but in the long run, your returns would decline.
Take your example, would you prefer a brand that hammers their prospects and always pushes them to buy certain products? Nobody likes such user experience. Similarly, you must not craft your content that would drive your readers to buy certain products. Instead, take them to a journey through the power of storytelling.
Help them solve their regular problems through your skills. If they need advanced solutions, they can use certain products which you suggest. Observe that I’ve used ‘suggest’ in the previous sentence. If your suggestions are genuinely helpful, you will slowly build the reputation of a contributor whose advice will be trusted by most of the audience.
Today you will know about the 50 powerful social media blogs in this post that you should follow to increase the expertise level of your social media marketing skills.
I am sure you will love these blogs either you are a beginner or seasoned pro.
Let’s dive in it.
As we all know that people are by nature programmed to become socially active. Usually, people always look for finding suitable ways to network and connect with others easily.
The rapid digitalization efforts all rounds have helped people to find better and easier ways to use the power of social media for optimizing the presence of businesses.
Now, there are numerous social media blogs that educate people about the latest social media marketing trends, updates, and practices to run conversion oriented social media marketing campaigns.
There is hardly any person at present times who is not using a social media platform. With the availability of social media networking platforms, and the apps for use in the mobiles even while on the go, the popularity of social networking has further increased.
Newer relationships can quickly begin, end, or also grow to a sustainable one for a long time in social media. All these can be done digitally even without ever meeting face to face or even without having a handshake.
It is estimated that social media users have crossed over 2.6 billion marks by 2018 end.
Because of such powerful audience base, businesses are widely using social media marketing to stay ahead and to stay on the top of the events. Creative, as well as robust marketing strategies, can be developed for the clients through social media platforms.
Social media experts can help to rummage out newer content marketing strategies that can be customized to a particular industry.
Here, you can find about some of the best social media blogs that can be very helpful on personal as well as business level. These blogs can be easily among the best and can be the most valuable blogs among social media blogs.
Today, you will learn about 15 insanely actionable Twitter marketing tips.
So whether you are a beginner or an expert, I am sure you will definitely like these powerful Twitter marketing tips in this guide.
So let’s start with few basics.
What is Twitter Marketing?
Twitter has grown to be one of the most powerful platforms to market your brand in the last few years. Marketers have used Twitter to get the most organic engagement compared to other social media platforms. Over the last few years, there has been a drop in the monthly active users but still has 326 million active users to its name.
Not only can one promote their brand by posting relevant content on Twitter, but can also promote their brand through posting ads with the help of Twitter ads. According to The Balance Small Business, 1.6 billion unique visitors per month see tweets on third-party properties, which corresponds to 500 million tweets per day and around 200 billion tweets per year.
With that kind of engagement and reach it is more than obvious that Twitter is a great platform to build your business and its reputation and also helps to turn future prospects into customers and build a better relationship with the existing customers by providing them quick feedbacks on their inquiries and deliver messages at once to a larger audience.
Importance of Twitter as Marketing Platform
In the recent few years, Twitter has grown from being just a social media site where you could follow celebrities to a social platform where you can grow your brand’s image simply by engaging with the huge amount of Twitter users by just using the right hashtags. Nowadays each of the big brands uses social media to promote themselves, be it the launch of a new product or sharing valuable information about the brand or reaching out to the audience in order to attract engagement.
Benefits of Twitter Marketing
Twitter has a huge audience with almost 326 million active users. Whenever a brand markets its products and services on Twitter in the form of tweets, it is highly anticipated to get engagement and even traffic on the website.
As Twitter is a social networking site it allows you to connect with your audience and communicate without any barriers. It helps a brand to get information from its followers directly with the help of polls, questionnaires, and feedback links.
With posts regarding your new products and services, you can generate leads as well as convert them into sales. Followers on Twitter often get attracted to new products by viewing tweets and tend to seek further information via the tweet.
One of the biggest benefits of doing Twitter marketing is that it is absolutely free. You only need to have a Twitter account in order to do marketing on Twitter. While there is an option to use paid advertisements, many brands seek benefits from organic traffic and interactions.
Most of the brands nowadays focus on enhancing their brand identity and goodwill through social media platforms. Twitter gives you the chance to build your brand image and personality and attract more followers by giving them an insight into your business.
15 Insanely Actionable Twitter Marketing Tips
Here are the top Twitter marketing tips to create a strong Twitter strategy for business:
1. Build an Attractive Profile
The most important tip to be successful in marketing on Twitter is to create an appealing and attractive profile. In order to get more recognition, you need to use the right profile picture that complements your profile or the brand logo if you have one.
One of the most important steps in creating a great profile is by writing a bio that helps people understand your brand. Twitter allows you to use 160 characters for your bio.
A bio should be short and effective like a bullet which gives a quick insight to your profile. An attractive profile not only helps you get followers on Twitter but is also helpful in building trust and connecting with the audience on a real-time basis.
Another important feature to complete your bio is to have a unique Twitter handle which is easy to remember and short so that you get more mentions from the audience and other brands.
Add a geographic location if relevant and a call-to-action to make the profile more trustworthy and easily communicable. If you have a website always have its link featured in the bio in order to get more organic traffic.
2. Setting Up Goals
One of the most important steps is to decide what goals you want to achieve before deciding your marketing strategy.
In order to achieve the predefined goals, you need to generate leads from Twitter by directing your followers to the landing page of your website.
With the help of Twitter build awareness about your brand and the latest additions in it. In order to reach the goal, you need to create a positive opinion about your brand by using Twitter as a PR tool.
Providing support to your customers through valuable information in the form of a tweet helps to grow the relationship with customers.
3. Identifying Target Audience
In order to get more recognition, one needs to know that the information shared is being shown to the right audience. Twitter has a huge number of monthly active users and so it is necessary to know whom to address your content to.
By using the right keywords you can showcase your content to the people interested in the particular keyword or hashtag. For example, if you are looking forward to targeting Digital Marketing Influencers, you can search for #DigitalMarketing in their profiles.
4. Make Your Tweet Short and Effective
Twitter allows its users to use 280 characters in a single tweet. In order to be more engaging one should keep in mind that the tweet is not lengthy and has the important and effective words used so that the content is useful to the users as well as short so that it does eat up much time of the reader.
Although Twitter allows you to use 280 characters in a single tweet, it is not necessary to use all the characters as keeping it short and sweet is still the trend on Twitter.
5. Appropriate Content
Even though Twitter is a platform that is known for fewer usage of words, one should still try to write efficiently as it has an impact on a large audience. The content you write on twitter must be easy to read and understand by all the sections of your audience. It is necessary to mix up the length of the tweets to keep the audience engaged.
The URL included in the Tweets should also be shortened with the help of different tools in order to use the least space and keep the tweet to the point.
6. Use of Hashtags
The use of hashtags was first introduced on Twitter by Chris Messina.
Since the arrival of the hashtag in the world of Twitter people have used it to be distinctive from others. With the help of hashtag people nowadays create their own campaigns and drive engagement for their brand.
The use of hashtag should be at the right place and at the right time in order to get the most engagement. The hashtag has been omnipresent everywhere and so its use in Twitter is extremely efficient to get more engagement. When a hashtag is added to a post, Twitter indexes it and so it becomes searchable. Posts with the use of a hashtag get double the engagement as compared to post without one.
7. Best Time to Tweet
A tweet will only get more engagement when the targeted audience or the followers of the brand are online. According to Wiselytics, a tweet has a half-life of just 24 minutes and reaches 75% of its potential engagement in less than three hours. This means it is necessary to post at the right time in order to attain maximum engagement.
8. Tweet Regularly
It is necessary to tweet according to the need of the brand. Tweet at least once a day to attract and engage more followers. It is also recommended to not have too many tweets in a single day as it can have negative effects. There should not be a set path followed for tweeting as more and more experimenting is likely to unveil more opportunities with the data provided by Twitter.
9. Scheduling Tweets
There are certain times in a week when your post becomes most active. After identifying those times you need to schedule posts accordingly. Generally, tweets posted on Friday, Saturday, and Sunday have higher CTRs than those posted during other days of the week.
Humans have a tendency to get attracted to anything which is pleasing to the eye. Adding an image to your post is the best way to get engagement and increase views on your post.
Adding a relevant image to your tweet enhances the chance of a tweet getting more likes and retweets. According to Adweek, tweets with images get 18% more clicks, 89% more favorites & 150% more retweets. Adding an image also increases your limit from 280 characters per tweet as you can convey or add more text in an image.
11. Use Twitter Videos
Adding images to your post surely gets you more engagement, but adding a video to your post further increases the chances of your post to receive more attention.
Wyzowl’s State of Video Marketing 2019 report found 45% of video marketers have used Twitter video and out of those, 71% say it’s been successful for them. Videos are a better way to share information and help to give the tweet a longer life-span.
12. Keep a Check on Competitors
One of the easiest ways to monitor your competitors is with the help of social media platforms. Twitter allows you to follow your competitors and see what kind of content they are posting and the kind of engagement they are receiving on their posts. Twitter also helps to check what the audience is..
Building an effective SEO campaign in 2019 will require an understanding of different web concepts such as rank algorithms, website design, and layout, focus keywords, content development, website loading speed among others.
This is a result of search engine algorithm updates, new privacy legislation determining which users’ data companies can share, which came into effect towards the end of 2018.
A good SEO campaign checklist is the one that will provide with a list of proven strategies that will assist you to build an effective SEO campaign in 2019.
Search engines rank websites based on their design, layout, and functionality. Therefore, it’s incredibly crucial that the design of your website must be optimized as an optimized website has faster loading speeds, better site navigation and provides a better user experience to its visitors.
Website Design Optimization Strategies You Can Deploy
Consider your website visitor’s journey through your website when designing the website.
Remove any distractions on your website that might diminish the value and messaging your website is intended to convey such as complicated animations, irrelevant images, etc.
Include social share and follow buttons to enable your visitors to share content. Here are two FREE social sharing tools you can use. SumoMe and Shareaholic.
This is the only keyword research that can extract keywords from Reddit and provides out of the box keyword ideas.
• Find Long-Tail Keywords
A long-tail keyword is a search term which contains multiple search terms. They usually focus on a niche. KWFinder is an excellent tool which you can use to find long tail keyword ideas.
• Know Your Competitors Keywords
There are a couple of tools available which you can use to get a glimpse of what keywords your competitors are ranking on such as SEMRush and Ahrefs.
• Know the Search Intent of Your Target Audience
Search intent refers to the reason behind a searcher’s query on a search engine.
Keywords are indeed an integral part of effective keyword research. However, knowing the search intent of your target audience provides you with insights into additional keywords. You can then incorporate these keywords into your content through the crafting high converting call-to-action (CTA).
Knowing the search intent of users queries can also assist you in structuring content that answers the FAQs of your targeted audience.
• Factors to Consider When Choosing Your Keywords
Here is a list of factors that you should consider when choosing keywords for your article. Low competition.
Once you have settled on your keywords, it is now time to publish content that revolves around those keywords. Make sure your content doesn’t lose any readability quality due to the inclusion of those focus keywords.
Here are some of the strategies you can use to create high-quality content:
• Write Long Comprehensive Content
Google gives preference to content that is in-depth. Research has shown that content with an average word count of 1,950 words has the highest ranking rate on Google SERPs.
• Include Images and Infographics
Visually appealing content attracts readers and keeps them engaged with your content.
• Create Authoritative Content
BuzzSumo researched in 2018 and found out that authoritative content garnered the most views and shares. So, what is authoritative content?
Authoritative content is that content written by experts in their fields or that content brings into light with a completely different mindset or approach.
Related Articles About How to Generate Quality Content
You must always be up to date with search engine updates for you to launch effective SEO campaigns. Google uses Rankbrain. It is a component of Google’s core algorithm that utilizes machine learning to determine and provide a searcher with the most relevant search query results.
Strategies you can use to keep up with algorithm changes in the industry
Subscribe to email lists and blogs that keep up with social media trends.
Follow industry influencers. A lot of them provide daily updates with explanations.
#Tip 5: Implement EAT and YMYL
EAT is an acronym that stands for ‘Expertise, Authoritativeness, Trustworthiness’ while YML stands ‘Your Money Your Life’ Both are evaluation metrics that Google uses to rank websites based on how customers trust those specific websites.
Google determines that ‘trust’ based on a content ability to cite reputable sources. Google rewards websites that provide reputable citations while those that are unable are penalized. As from 2019, your focus should be on developing content that is reliable, accurate, trustworthy and consists of a couple of citations from reputable sources.
#Tip 6: Create Content for Humans Not Machines
Coming into 2019, Google has made it very clear that websites must develop content with humans in mind as opposed to search engines for ranking purposes.
Avoid content with high keyword density for any keyword as Google will penalize you by de-ranking your website. Try to use keywords naturally and provide helpful information to your target audience.
#Tip 7: On-Page SEO
Organic SEO campaigns are those methods you use to obtain higher Google SERPs ranking without having to pay anything. They are algorithm-driven results and On-page SEO is among those techniques you can use.
On-page SEO refers to those activities done on individual web pages to optimize them to rank higher on Google SERPs. On-page refers to both the content and HTML source code of a specific page, while off-page refers to the external sources such as links, sponsored ads, etc.
Below are a couple of strategies you can use to optimize your page
Use short, keyword rich URLs for your web pages.
Your keyword should appear within the first 150 words of your article.
Insert internal links in your web pages. You can hyperlink keywords within a web page to other pages within your website.
Use synonyms in your titles. Example: 10 Actionable Email Strategies That Work Great
Link building is an essential component in creating an effective SEO campaign.
Some of the strategies you can use to build backlinks include:
• Guest Posting
Create and post your content on relevant websites and include backlinks to your website. This strategy enables you to access wider audiences.
• Active in Community Forums
Participate in community forums such as Quora and Reddit by replying to members’ questions by submitting helpful information. You can attach a link to your website where members can get additional information.
WhatsApp, being the number one messaging application right now, has the power of generating more business and bring more leads for small-to-medium sized businesses. Designing a robust WhatsApp marketing campaign for your business can help you connect with your prospects effectively.
As per a study by Statista, WhatsApp has the most active users compared to others.
Let’s get to the basics about WhatsApp and then discuss more about the platform as a marketing channel.
How to Use WhatsApp
You can use WhatsApp in your Android, iPhone, Windows and Nokia S40 phones. You can also get cross-platform performance and access all functionalities of the messaging app through its web application.
After downloading WhatsApp mobile application on your phone, you will have to provide necessary details like name, phone number, country, etc. You will receive a confirmation message to the number which you entered. After that, you can set your profile picture, add a line of About if you wish.
You can also use WhatsApp from your desktop browsers. Here’s the step by step guide to using the WhatsApp from your desktop or laptop systems.
First, tap on the three-dot button at the top right corner as shown in the image below.
Then click on WhatsApp Web from the drop-down menu.
Then, if you are doing it for the first time, WhatsApp will ask the camera permission, and you can see a similar layout in the screen.
The highlighted part is your rear camera looking for the QR Code which you will get from the website.
Open to any modern browser in your system and then type web.whatsapp.com.
Now hold your phone, with a screen that you get after tapping on WhatsApp Web, your QR Code will be scanned, and you can see your WhatsApp conversations in the browser.
WhatsApp is one of the best messaging application right now in the market. People can send and receive the text through this uninterrupted communication channel.
All you need is internet connectivity to send your message across. In a single message, you can share 65,536 characters through WhatsApp.
As the name goes, WhatsApp allows you to create a separate communication channel where a group of WhatsApp users can communicate with each other. You can share files, images, and videos in Groups. You can add 256 WhatsApp contacts in a group.
To create a new group, tap on the three-dot button on the main screen of the WhatsApp mobile app.
Then tap on the New group.
Then, you will get a new screen where you will get your contact lists to choose the participants of the group. You can also search the users by using the search icon at the top right corner.
● Broadcast List
Broadcast lists are a one-way communication platform. You can create a broadcast list to share the same messages to multiple people in the one-to-one channel. So, all the recipients would not know who got your messages along with them, and they can connect only with you. In a broadcast list, you can have 256 members.
When you tap on the New Broadcast, you will get a new screen with a list of your WhatsApp contacts to create a broadcast list.
You can search contacts with their names with a search icon at the top-right corner, or you can tap on the name of contacts to add them in your broadcast list.
Video is one of the best addition of WhatsApp features. You can organize video calls to have a virtual face to face communication.
WhatsApp also lets you include more than one people in your video calls to have a video conference. Through this feature, you can share your views more profoundly and dynamically compared to text ads.
Just like a usual phone call, WhatsApp lets you have a telephonic call with other people. You can also involve multiple users in the same conversation.
When you open a conversation and type a message, you will see an icon of a pin.
Tap on that to see a menu that will show you what kind of files and information you can share.