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5 Reasons Your Business Needs Great Graphic Design

Are you just getting started as a brand? Maybe you’re thinking about re-branding altogether. Or perhaps it’s just time for a completely new look! A change is as good as a rest. In any case, to be able to make a splash both online and offline, you’re going to need to make sure you have solid graphic design and corporate artwork to hand.

But why is this? Surely a good service should sell itself? Not always. People are extremely visual! Therefore, an eye-catching logo, graphic design strategy and colour schemes could really make all the difference for your business’ success. You’re going to be up against some stiff competition – which means, of course, you’re going to need to stand apart from the pack.

So – you’re ready to get your brand up and moving. But where do you begin with your graphic design strategy, and why should you be giving it plenty of importance? Here are just a few reasons we’ve put together to help you get started.

You Need a Brand Identity

In today’s marketplace, it’s more important than ever to have an identity for your brand. That means your look, your voice, your ethos. It means everything! In a day and age where more and more of us are interacting with brands on social media, it also means you’re going to need an attractive graphic design strategy in place.

You’re going to need a brand identity which people can refer to and can recognise. This, ultimately, will encourage repeat sales and custom. It will also allow you to take a certain edge over the competition. Take a look at your rivals – what are their brand identities like? You’re going to need to come up with a scheme and a strategy that you can put to use across your website, physical media and more besides. Consistency is key!

Great Graphic Design = Maximum Professionalism

A website or brand portfolio that’s hurriedly put together with scrappy designs is never going to come off too well. That’s why a solid, consistent graphic design strategy will help to give your business and brand that professional edge. A graphic design strategy that’s clean, concise and easy on the eyes will be appealing to all the right people.

By this, we mean both your key audience as well as fellow clients and other sources who may be considering doing business with you. To be able to succeed and survive as a brand in today’s market, you’re going to need to show the world that you mean business. That’s why graphic design done well is so important. And that brings us onto our next point.

First Impressions Count

First impressions are everything. The old saying is true! If you don’t catch the right type of attention right away, you won’t hold out much hope of converting someone’s minds further on. Before you even start to sell your services and products, you’re going to need to focus on building an appealing graphic look and logo which people will see and instantly want to interact with.

If your graphic design is flaky or all over the place, it will give off the impression that you are less professional than you actually are. In some cases, experimental graphic design can work wonders – but more often than not, as mentioned, consistency and professionalism in your output are going to do a lot.

What’s more, most people are attracted to brand logos and colours first. Think about some of the most popular graphic design available in the public eye. Some logos, such as those for McDonald’s, Apple and Amazon, are easy on the eye and are instantly recognisable. You are going to want to try and recreate some of that magic for your own brand!

Great Graphic Design is Easy on the Consumer

Fantastic graphic design isn’t just about looks. It’s about functionality, too. From a web design perspective, you’re going to need to develop an all-around design which lets visitors get to where they need to go, and quickly. You’re going to need to consider exactly what your customers are looking for, and how you are going to make their lives that little bit easier with intuitive design choices.

A talented graphic designer won’t just consider how your brand design looks on an outward basis. They will consider its many applications, its consistency and its effect on the overall customer-brand relationship and experience. Fantastic graphic design makes things easy to find and to interact with, not just attractive from the off-set. This is why it is so important to partner with a graphic design expert or team who will be able to take your entire project in their stead to create something unique and effortlessly effective.

You Can’t Go It Alone

While you may be a whiz with graphics software and may have a good idea of what you’d like your brand designs to look like, it’s not always so easy to see the bigger picture when you’re doing it on your own. You may have the artistic flair and the eye for detail, but it’s always going to be beneficial for you to have a number of professionals working by your side to make sure all of the bases we’ve talked about above are covered.

That’s why we’re so proud to be able to support so many local brands with our professional graphic design services. Working hand-in-hand with our web design standards, our experienced graphic designers and experts will be able to create and craft online and offline promotional and brand supplies for your everyday marketing needs. It never hurts to ask for help, especially when it comes to getting the right look for your brand and business.

Get in Touch

Need help creating an eye-catching brand graphic design? Unsure where to start? Even if you’re hoping to rebrand, the team here at SEO CoPilot are ready to help you. For support with outdated designs and getting your services seen by a whole new audience, let our graphic design experts take as much or as little of the reins as you require.

Call us today on 01246 556 565 or email us via web form at your convenience for more details.

The post 5 Reasons Your Business Needs Great Graphic Design appeared first on SEO CoPilot.

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How to Find the Right Web Design Agency For You

So – you’re all set to go online with a stack of website and social media ideas which are primed and ready to drive traffic and custom to your brand new business, project or venture.  It’s tempting to go it alone and to tweak all the various bits and pieces yourself, but you’ve heard great things about web design agencies.  But who are these agencies?  What can they do for you?

Even just by taking a quick look online right now you’ll likely find a sea of different development studios and agencies chomping at the bit to help you get started – but how do you possibly pick the right one?  Is it a matter of cost?  Experience?  Locale?

It’s all relative – and it all depends upon which factors matter the most to your, your business and your brand.  Here are some essential tips you should always bear in mind when it comes to hunting down the right web design agency for you.

Go With Your Gut

Before we get into the more detailed entries in this guide, let’s get straight to the point early on – the best web design agency for you is going to be one which fits your needs, your budget, your creative profile, your ethos and your brand.  There is little point in scoping out the absolute lowest bidder if they simply don’t offer you the results you need!  Using our guide, we’ll help you to understand how you can easily make the right decision when it comes to finding the best web design studio fit for your needs.

How Does Their Website Look?

Dead simple – take a look at the design agency’s professional web page, social media and outward online appearance.  Take a look at how they do things for their own business – is their website functional?  Easy to browse?  Easy on the eye, and full of useful content and contact details for you to follow up with?  If not, you may want to reconsider approaching them.


Check Out Their Portfolio

Once you’ve sussed out whether or not the agency’s own website performs to the standards you expect of a professional studio who can take on and develop your brand’s online presence, it’s time to look at what they’ve done for previous clients.  Are they open and honest with their previous work?  Do they offer a variety in style, functionality and approach?  How have things worked out for previous clients?  Check out testimonials and try out their previous work hands-on – is this the best fit for you?

Have They Been Around a While?

Tenure isn’t everything, but it’s certainly a start.  It goes without saying that you’ll likely be more obliged to partner with a  firm that’s built up a decade of web design work over someone who started last Thursday – however, you sometimes have to give such firms the benefit of the doubt sometimes – as lack of tenure doesn’t always mean a lack of talent.  Longevity does, however, generally suggest that this is a studio who knows what they’re doing, and that they are continuing to work to high standards.

What Are Their Standards?

This one is quietly important – the internet is still a fairly dangerous place if you don’t take the right precautions, and one thing you’re going to need to check for is that your prospective web design agency adheres to various security and privacy standards which are currently seen as either the norm, or the suggested.  Further to this, check out how they see mobile browsing and engagement – if they’re not pushing for mobile responsiveness and are oddly quiet about opening up your web design to all devices and browsers, it’s time to start asking a few questions.  The right web design studio for you should be ready with their fingers on the pulse of internet browsing and should know exactly what it takes to get you seen and to engage your visitors.

What’s Their Communication Like?

This is a big one – as you’re going to need to find a communication balance with your prospective designers early on if the process is going to be worthwhile you getting into at all.  Does the team respond promptly to your messages?  Do they offer concise, straight answers, and avoid heavy jargon?  On the flip side of the coin, do they still offer responses in full, professional language – do they inspire confidence in you that they can be trusted to handle your brand?  Also consider the channels open to you – are there opportunities for you to meet in person, to speak via phone, or just to email?  Consider what’s right for you long-term.


What’s Their Marketing Strategy?

It takes more than just a pretty face to get seen online these days, and it takes more than just a few flashy menus and a functional design for a contract to be worthwhile undertaking between you and an agency.  You’re going to need to consider how they approach online marketing.  Is their SEO strategy air-tight?  Are they keen to discuss techniques – and do they use techniques which fall into the ‘white hat’ category?  Essentially – are you dealing with honest, capable marketers as well as honest, capable designers?  You may well need the best of both worlds.

What’s Their Experience Like – Generally?

You’ve already looked at their portfolio, and while everything there looks fantastic and works well in practice, there doesn’t seem to be much in the way of similar work to fit your bill – is it worth pursuing this agency?  Maybe, maybe not.  The right agency for you should be one which has some experience of handling your specific types of request before, and where possible, they should ideally have worked with a similar force in your industry or line.  There’s nothing to say that perfectly talented agencies aren’t worthwhile signing up with if you’re the first of your kind for their portfolio – but from your perspective, a little bit of expertise relevant to your industry and needs can go a very long way indeed.

Have They Got a Big Enough Team for Your Needs?

There’s nothing to say that a small team can’t handle bigger jobs or more complex requests – far from it – but you are going to need to consider how much support you’ll need when it comes to bringing your website to life, and when it comes to the aftercare.  You may need specific experts and designers as well as social media managers and SEO wizards – this can be quite hard to come by if you’re working with a team of three who are spreading themselves thin!  Once again, this point is relative – smaller teams are just as likely to be fantastic at offering you a great portfolio of work – but you’re going to need to closely consider how much support you’re going to need during and after the design and launch process.

What Will They Do For You?

This point is deceptively simple, but it’s a question you should definitely be asking early on in the process.  While a good web design agency will already have laid out what they can do for you in a general sense in clear and simple detail, an even better one will be happy, willing and able to generate a more comprehensive plan of action for you upon request.  While your exact needs for your website will vary with the next company’s, you are going to need to consider your investment and projected return – how are the team going to attend to your needs – and how are they going to go above and beyond in making your website work for both you and your prospective clients?  The best web design agencies have nothing to hide – and what’s more, they’re fantastic at laying down coherent, confident plans of action that you can really get behind.  If they can keep you in the loop, too – that’s another tick in the right set of boxes.

How Will You Be Involved?

This carries on from the above point, in a way.  Your needs may vary – but how much involvement will you need or want with regard to your online presence?  Do you want to write your own content?  Are you happy to sit back and approve status reports as and when they roll in?  What is the agency’s approach to this – and for your money, especially, how much work is required of you?  If it’s far too much – in both extremes – you’re going to need to find a balance, or at least an agency who can support one.

Consider Outsourcing

Yes – more and more firms these days are taking advantage of outsourcing, and why not indeed – talented freelancers and agencies are helping to generate some fantastic work day in, day out.  However, this may not be the best fit for you or your needs.  Consider their approach to freelancing and outsourcing – does the studio have a ‘plan B’ approach should a project go awry with a freelance contact?  Can they guarantee any work to be undertaken in-house?  If not, why not?  Do ask the questions – even the ones you think may be a little too curt.  After all, you’re going to need to find the best possible value for your money.


Deadlines, Deadlines

Another essential point to consider is the agency’s focus on deadlines and efficiency – you’re not necessarily going to want things completing if it means the team going break-neck and rushing a job – so it’s a very good idea to consider asking what the studio’s plan of action and scope for delivery is once you get started.

It’s a simple fact that good web design takes time and effort – and it’s another simple fact that if an agency has plenty of work in the pipeline, they are likely to be very good at what they do.  Consider your own timescales and short-term needs – do you need a website built with speed, or with more careful consideration?  Is the agency you’re scoping out worth hanging on for if they’re experiencing a backlog?  Once again – consider expertise, how willing they are to help, and what they could bring to your project that no one else can.

Money Talks

Yes – of course – we were going to get to this part eventually, and in this day and age, it’s hardly surprising that this point of concern will likely come ahead of everything else we’ve discussed so far.  In a perfect world, the budget factor should come at the end of the process – but we all know that financial planning has to take precedence in the vast majority of cases.  With your prospective agency – do you get value for money?  Don’t focus on the upfront cost – how much business could the agency generate for you?  Is the investment worthwhile undertaking?  How do their costs compare to the competition?  Are they more expensive as a result of their expertise?  Consider things carefully – as the last thing you are going to want to do is partner with a studio that can’t deliver the results you paid for.

Be Careful with Contracts

Never – under any circumstances – enter into a deal until you are completely clear on a number of legal points which could affect you years down the line.  Horror stories regarding shady web designers stealing brand names and identities as a result of contract loopholes are not unfounded – you are going to need to partner with a firm which is up front on ownership and intellectual rights.  You’re also going to need to make sure your financial obligations are clear and concise, too.

Getting Started

If you’ve considered the above and now have a better idea of how to approach a web design agency with your website and online marketing proposal, it’s time to start getting in touch with local experts and studios – don’t be afraid to reach out!

SEO CoPilot are experienced, Chesterfield-based web designers and developers – and we’re here to offer you the expertise, value and long-term results your website deserves. Call us today on 01246 556565 or email us via web form at your convenience – and let’s get started!

The post How to Find the Right Web Design Agency For You appeared first on SEO CoPilot.

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10 Signs You May Need a New Website, Or to Redesign Your Current One

 

  1. Your website doesn’t stand out from competitors

No matter what industry you operate in and which market you are targeting, there is likely to be masses of competition out there fighting for the top spot. This is just one of the reasons your website needs to be up to the mark.

If you feel as though your main competitors have websites which are more aesthetically pleasing, provide a more satisfactory user experience, and effectively convert more visitors into customers – it’s time for a new website redesign!

  1. Your website doesn’t provide a good user experience

User experience is important to ensure that your visitors can easily navigate your website and find all the information they need to make a purchase. There are many aspects to consider, including whether your website provides all the information a potential customer may be looking for, whether it has an easy to follow structure, and whether it has clear menus and buttons to guide visitors to the next stage.

Don’t think that user experience is important for you? Statistics show that it only takes 0.05 seconds for users to form an opinion about your website – so it is very important for your website to make a great first impression.

Does your current website give visitors the user experience they are expecting? If the answer is no, you should consider a website revamp to make it as easy as possible for users to navigate your website and be directed towards the content you want them to see.

  1. Your current website doesn’t have a responsive design

More than 50% of searches are now made by mobile, according to Google. This means that it is more important than ever to ensure that mobile visitors receive the same user experience as desktop users.

The chances are if your website visitors can’t view your website easily on mobile, they will go elsewhere. To find out more about how your website can be improved using responsive web design, speak to one of our team for more information.

  1. You’re not getting the conversions you hoped for

If you sell physical products through your website, the main aim is to get sales from your website visitors. If your website is just to promote services, or even just to give information, it is likely that your main aim is to get people to get in contact with you. Any form of action can be calculated in your conversion rate.

If you are not getting the sales and/or enquiries you are after, you should consider a new website or a redesign of your current website to help you to achieve your goals.

  1. Your branding isn’t shown through your website

It may be that you didn’t have clear branding when your website was initially created, or that your website doesn’t match up to the rest of your branding – which is why a website revamp may be the best option.

Here at SEO CoPilot, we can bring your branding to life with our graphic design service, or if you have an existing logo and colours which you are happy with, we will use this consistently across your website.

  1. Your website isn’t coming up in relevant searches

SEO and Website Design are two separate services, however they do both work hand in hand. If your website was created without SEO in mind, it is much more difficult to optimise it effectively, which is why you may want to consider a new website design.

Try searching keywords in Google which are relevant to your products/services and seeing if you come up in results. If you are invisible on search engines, it is likely that your visitors are not going to find you.

  1. The loading time is too slow

Site speed forms a huge part of user experience, and if visitors are waiting too long to access each page on your website, the chances are they are going to lose patience and click straight off.

To test your website’s loading speed to find out if a new website redesign would benefit you, you can use free tools such as GT Metrix which tells you how many seconds your home page takes to load. As a general rule, you should try to keep your loading time to less than 3 seconds where possible.

  1. Your bounce rate is high

Bounce rate is a key indicator as to how well your website is doing its job, as it shows the number of visitors clicking straight off your website rather than visiting other pages. The higher the bounce rate, the less effective your website is at engaging visitors.

The possible reasons for a high bounce rate could vary from your website not being aesthetically pleasing, not having engaging content, or not having enough buttons to guide visitors to other pages.

If you have a high bounce rate, or are unsure as to how to find this information out, our friendly web design team are always on hand to help.

  1. Your website looks outdated

How long has it been since you had a new website? If you have let your website get outdated and it no longer does its job effectively, it may be time for a website revamp. An old looking website with huge blocks of text and not much design, which is not user friendly, is likely to suggest to visitors that you are not bothered about how you present your business.

It is a good idea to keep your website updated regularly with new content, but your design may also need looking at. If you feel as though your design is not appealing to your target audience, you will benefit from a redesign.

  1. Your website simply doesn’t work!

If any of the previous signs are ringing alarms bells for you, the chances are your website is not working as effectively as it should be. If you have ever visited a website which is hard to navigate, doesn’t look the part and doesn’t give you the information you need, you will know just how frustrating it can be.

Do you think your website would benefit from a redesign? For information on how we can create a new website for you, or redesign your current one, get in contact with our friendly team today on 01246 556 565.

The post 10 Signs You May Need a New Website, Or to Redesign Your Current One  appeared first on SEO CoPilot.

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3 parts of SEO (Technical, On-site and Off-site)

SEO can be sorted into three main sub-categories which are all important for the ranking of your website – Technical SEO, On-site SEO and Off-site SEO. Some of these, but not all, are described in more detail below. There are many more items in each section, but these lists will help you understand the differences.

When determining where you should be ranked in search engines, Google carries out a process of crawling and indexing your website – this is where Technical SEO plays an important part. Technical Search Engine Optimisation (SEO) describes the efforts of a webmaster to ensure that your website is compatible with search engine guidelines, and can be indexed and ranked for key phrase searches accordingly. This SEO is classed as ‘technical’ because all the techniques involved aim to improve your search engine rankings. Below is just a short list from the many aspects of technical SEO to consider:

Non-indexed Pages – When you add a page to your website, you need to make sure it is set to index so that Google will recognise it and include it in search rankings.
Secure SSL Certificate – Having an SSL Certificate changes the HTTP in your URL to HTTPS, and this prevents an unsecure warning from appearing when someone visits your website. Security is an important factor considered by search engines when crawling your website.
Loading Speed – Many factors contribute to your website’s loading speed, including image file sizes, plugins, and the complexity of your website. Google will consider this when deciding where to rank your website, and will rank websites lower that don’t load fast.
Responsive Design – As over 50% of people are now using mobiles and other devices to view websites, having a responsive design ensures that your website has the visual features and functionality no matter which device it is viewed on.
Working Sitemap – A fully functional sitemap is important for SEO as it makes it simple for Google to easily find the pages on your website, which is important when aiming to get all your internal pages ranking.

On-site SEO

The purpose of this SEO technique is to make your website search engine friendly, and the process focuses on the physical features of your website. The purpose of On-site SEO is to make sure your website’s content is aligned with the search terms being used the most. This SEO technique refers to content as well as the coding on your website, and includes the following elements:

Title Tags – These are used to assist search engines in understanding what your content is about, and which search result topics it is relevant for.
Meta Descriptions – Similarly to Title Tags, meta descriptions describe in further detail what is contained in the page, and are used as a conversion technique as it encourages people to visit your web page. Although they are not used as a ranking factor, meta descriptions are still an important aspect of your on-site SEO as they help shows the relevance of your pages to your potential visitors.
H1s and H2s – Heading tags are important as they show the structure of the content; the H1 should only be added once on the page, as this acts as a main heading, and H2s and H3s can be used multiple times as subheadings.
Image optimisation – When adding images to your website, you should make sure you include a title which is relevant to the image, and make sure your Alt Text is targeted. By having an image Alt Tag which describes the image and includes keywords, you can help your web page to rank higher in searches.
User Experience – The main purpose of a website is to guide users and ensure that they can find the information they are looking for, which is why Google looks at the structure, menus and buttons used on your website to get your visitors to where they want to be.
NAP (Name, Address and Phone Number) – This is an important factor for your local SEO, as it shows your visitors, in a structured format, where your business is located and how they can get in contact with you.
Keyword Optimisation – Is it no secret that keywords are an important ranking factor, but you need to find out which keywords get the most traffic amongst your target audience.
Blog Feed – Uploading regular content shows that your website is still active and relevant, making it more likely for you to rank higher in searches. It is a good idea to have a different focus keyword for each blog post that you are uploading, so you can cover the range of products and services you offer.

Off-site SEO

Your SEO doesn’t just relate to the features on your website, it also takes into consideration actions taken outside of your website. Off-site SEO is a ranking factor as it shows the validity of your website through links and recommendations from external sources. It displays your website’s relationship on the internet based on offsite factors. The following techniques are examples of Off-site SEO:

SEO Citations – You should try and get your business details out there on quality directories. Start with the top directory websites which are well-known, then try to regularly gain more citations to help with your off-site SEO.
Online Reviews – Reviews are a great way of showing your target audience how good you are and to build trust in your business; but they are also an important ranking factor.
Quality Backlinks – This relates to getting a link to any page on your website from quality external websites. The more you are mentioned on other websites (as long as they are reputable) the further up you will get in relevant search results. This is something that should be done on a regular basis as part of your ongoing off-site SEO campaign.
Domain Authority – This is a score between 1 and 100, given to your website to determine the relevance of your website through the quality and quantity of backlinks.
Social Media Mentions – A small, but important, part of your SEO is social media mentions. This gives search engines an idea of how many people are talking about and interacting with your business profile, and therefore how relevant you are.

Want to find out more?

If you need further information on any of the three aspects of SEO, our professional team are always on hand to help. Get in contact with us on 01246 556 565 for guidance or to find out more about how we can run a successful SEO campaign for you and help you to stay ahead of competition.

The post 3 parts of SEO (Technical, On-site and Off-site) appeared first on SEO CoPilot.

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The Rise of The Internet Scammers

There’s never been a more important time to be vigilant about scams and tricks online. Online scams don’t have to be related to phishing and hacking – as plenty of confidence tricksters have continued putting their online connections to use as years have gone by. When browsing and shopping online, how can you be sure that you’re not at risk of falling prey to a scammer of some kind? The short answer, unfortunately, is that you can never be sure – but there are, thankfully, more than a few ways to prepare yourself in case of the worst ever coming your way.
Here is our brief guide to some of the biggest scams and tricks which have been taking place online across 2018 – and which may well continue into 2019 and beyond. Read on and educate yourself – and be as safe as you possibly can online!

GDPR Notification

Many business owners have been worried about the recent introduction of GDPR (General Data Protection Regulation), which allows scammers to prey on the vulnerable. In the most recent scam to be appearing in people’s inboxes, an email is being sent out from the so-called ‘UK Non-Compliance Register’, warning business owners that they are not GDPR compliant – and therefore directing them to a broken link. Stay aware of such scams and make sure you are 100% sure that emails are legitimate before clicking on any links.

Mobile Maliciousness

While Apple’s iPhones are largely protected against most common viruses and exploits as a result of their unique hardware and software, Android smartphones and standards are much more open to attacks and exploitation. It’s not just your PC or laptop which runs the risk of getting attacked by viruses – which means it makes plenty of sense to set yourself up with an internet security suite that allows you to add in an app or two for any phones or tablets you may be using along the way. These threats, according to experts, are only likely to grow in the years to come.

Top 10 Internet Scams You Should Know and Avoid in 2018 - YouTube

Social Media Targeting

While savvier and more experienced web users may be able to easily tell the difference between a legitimate deal and a fake opportunity, many scammers are getting more and more sophisticated in their approaches. Therefore, it’s not unheard of for money mules to directly target users such as students and the elderly for a bit of extra cash. From money laundering to fake pages and deals which seem too good to be true, there is a minefield of scamming out there across Facebook and beyond – which means it’s really going to pay for you to be vigilant and cautious with the deals you enter into.

Getting in the Back Door

Protecting yourself against hacking has never been more important, particularly when so many big websites and apps have fallen prey to sophisticated attacks in recent years. Therefore, there’s never been a better time to start auditing your passwords, your email accounts and to keep your systems fully up to date. Make sure you always use passwords which are strong and difficult to guess – use password manager programs to create long chains of characters and numbers for the ultimate in security if you are ever in doubt. This has never been more crucial than for your email accounts, which can be used to impersonate you online should they fall into the wrong hands.

Common Sense Prevails

When browsing, shopping or socialising online, common sense should always be something you use on a day to day basis. If you see a deal that sounds too good to be true, it very likely is – unless you know it is from a reputable source. Don’t recognise a link or brand? Click no further, even if you are browsing via mobile. What’s more, be smart about the payment methods you use online. Bank transfers, for example, offer little to no protection when it comes to fraudulent activity. Card issuers offer protection as standard, oftentimes – as do eWallets such as PayPal, whom you can register complaints with should issues ever arise.

Fake Emails

Yes, even in the day and age where some of the most ridiculous scam emails are published and dissected online, plenty of people still fall easily for emails being delivered by reportedly legitimate sources. If there is ever any doubt with regard to the veracity of an email you have received, it is always worth consulting with the legitimate firm directly. Across the board, banks and card issuers will never ask you for sensitive information such as your PIN or CV2. Do also be careful with any links which may arrive in emails you aren’t sure about – if it seems risky, don’t click it! Some spam emails and fakes are easy to spot – but even the most sophisticated of mail filters can allow for the more effective scam emails to seep through.

Gangs on the Dark Web: Credit Card Scammers - YouTube

Investment Issues

Investment scams are nothing new, of course, but with Brexit being prevalent in the minds of many UK citizens in recent months, the situation has led to a spate of scammers approaching web users with unsolicited ‘deals’ occurring as a result of the UK leaving the European Union. Many investment scams work through social engineering and confidence tricks, meaning that despite some approaches being unsolicited, many have found themselves buying into phony deals as a result of the perfect patter. The bottom line – once again – is to remember if something seems too good to be true, it very likely is.

Auctions to Avoid

Even auction sites such as eBay are likely to fall prey to scams throughout the year. While the platform has gotten better at filtering out fakes and scams through its enhanced feedback system, there is still a chance of you transferring money over for a product or two which simply won’t arrive. To this end, once again, be careful making bank transfers. When buying online, only ever use credit cards or services such as PayPal which offer guaranteed protection.

Website Copy – The Bad Kind

Finally, believe it or not, there is plenty of money for scammers in producing fake websites! There has recently been a case of mass passport fakery taking place through false websites set up to ape official sources. Don’t fall victim to clever fakes – check security certificates, and question any and all fees requested of you.

While it is not always easy to spot an online fake, it is always worth exercising caution. Using common sense – and questioning everything you read – are great ways to stay safe.

The post The Rise of The Internet Scammers appeared first on SEO CoPilot.

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The Upcoming SEO Trends for 2019

Search engine optimisation is something which has needed to evolve over several years – take it from us! This isn’t just thanks to the various algorithm changes that Google makes behind the scenes, but is also as a result of big changes in the way we browse and use the internet in general. Optimising your website and social media strategy for the year to come is only going to be so easy with the right tools, ideas and people by your side – and as we’ve always got our fingers on the pulse of SEO and any changes which are likely to come into effect in the future, we’ve compiled a list of current and approaching SEO trends which we are confident you’ll be reliant upon for driving traffic and engagement for the year ahead.

1. The Power of Search Intent

While SEO, at least on a keyword basis, has largely been traditionally based around a face-on interpretation of what certain phrases mean, search intent is likely to play a big role in strategies moving forward. This means that, instead of taking the intent of a set of keywords or phrase at face value, you will instead be aiming to capture the specific intent of the searcher – understanding the meaning behind search terms and the way they are input is already having a huge bearing upon Google’s algorithms and, as such, it is likely going to mean that certain websites will need to start thinking more outside the box when it comes to capturing specific interest from specific people.

We’re going to need to understand what searchers are intending to find when they use engines such as Google – this is going to be a large focus of our own development moving into 2019, and as such, we are going to need to start focusing on advanced needs beyond simple keywords and other factors. This is evolution of SEO that is to be expected – and as Google is set to get smarter about the results it delivers to searchers, it is high time websites started focusing on more relevant content and targeting for the years to come.

2. Are You an Authority?

Part of the magic of SEO lies in the strategy of building your content to shape your online profile – your aim, ultimately, is to be recognised as an authority in your field or topic of interest, and to do this, you are going to need to create incredibly engaging material. Content and copy which engages readers is that which is both interesting and useful – and which can be linked back to by many other sites to establish you as an authority online. Attracting organic search success in 2019 will be all about building your presence with genuine, informative material which users will engage with and will find links to across the web. It’s a process that can take time – but with the right team to support you, and with enough effort and patience, there’s no reason why you can’t regularly create useful and linkable content well into next year and beyond.

3. Siri and Alexa are Taking Over Searches

There is a common misconception circulating regarding voice search – that it’s considered a fad. It really isn’t – in fact, its popularity has been creeping up in the background to the extent that no true SEO professional can afford to ignore it. Voice searches are predicted to expand to almost half of all searches within just a few years – largely thanks to the rise of devices such as Apple’s Siri and Amazon’s Alexa assistants – and this, of course, means thinking smarter than ever with regard to how SEO comes into play.

Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? - Whiteboard Friday - YouTube

Content will need to become more directly informative – to directly answer questions – and it will likely need to adopt a more conversational, less obtuse tone, should any related queries arrive from a voice device. Google is expanding and is ever-learning to understand searcher intent and context better than ever before – which means, at the other end of things, you are going to need to consider how effectively you are answering search queries – and whether or not you are offering worthwhile, engaging responses. Focusing on your local SEO and keeping a close eye on future changes to Google Search Console will greatly prepare you for waves of change across 2019 and beyond.

4. Longer Content = Longer Page Sessions

While, in this day and age, you may assume that brevity performs better overall than long-windedness, studies are showing that content reaching into the quadruple figures has more chance of engaging with organic searchers and therefore traffic – long-form content which offers genuine usefulness and appeal will be more likely to be linked back to, and will likely hold reader attention for longer if written well and with their enjoyment and use in mind. Rankings for pages with longer content tend to perform better than those offering shorter spiel – especially when it comes to the organic crowd.

Long-form content will work well in terms of keeping readers on-page simply because – and it’s fairly obvious – they will be spending more time reading what you have to say than on shorter pages! Therefore, looking at writing extensively on big topics, avoiding niches wherever possible, will likely draw in rolling interest – and the crucial factor is, it will keep people with you on-site so that you’re lowering your risk of that ‘back’ button getting pressed.

5. Visual Aids Work Wonders

Yes – embedding media via web page is nothing new, however, there’s little denying the power of the growth of video in terms of entertainment and information value. It’s thought that, in just a few years, 82% of internet traffic from a consumer angle will head straight for simple, easily-consumable video content. This, of course, means that – if you’re not already offering your readers and visitors the chance to learn more about what you do through video presentation or otherwise, you stand to miss out on a sizeable slice of the pie.

Video Marketing In 2018, Maximize Video Reach On Social Media - YouTube

Whether you set up a YouTube channel or offer regular video updates which you can embed on-site, consider things from your readers’ perspective – watching video content is easy – whether you’re informing, entertaining or selling products, this form of direct approach is hugely effective with a large slice of the market.

6. Social Media Remains a Driving Force

While the waves of social media seem to ebb and flow – Facebook’s recent woes in the press come to mind – all the major networks remain hugely popular, and therefore lucrative for businesses and brands to take advantage of. As part of any effective web strategy moving forward, you should always strive to incorporate a healthy and regular social media presence in order to attract and to engage with as many people as possible. Whether Facebook, Twitter, Instagram or LinkedIn – or even all four – you stand to mix with an elite crowd in the search rankings if you keep all channels ticking over. You can even combine our points about video, too, with social media – by using services such as YouTube and Instagram to really make a difference.

If you’re interested in what 2019 has to hold for you and your brand – but aren’t sure where you’re going in terms of SEO – let the team at SEO CoPilot be your eyes and ears! Call us today on 01246 556565 for a free consultation at your convenience.

The post The Upcoming SEO Trends for 2019 appeared first on SEO CoPilot.

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You’re Going to Need More Than Just a Pretty Website Design for 2018!

Gone are the days where you could produce a website with all bells and whistles and it’d do the job perfectly on looks alone.  Those of us who remember the early days of the web will recall that web design wasn’t actually all that pretty back then – but we made do with what we had!  These days, however, websites need more than just a few visual enhancements and a pretty look to be able to perform well in a market that’s growing all the time.

Getting seen by Google, and by your potential audience, is going to mean you doing more than just sprucing up your colour scheme or using the right fonts – you’re going to need to present a functional interface which works wonders across a variety of devices and browsers.  You’re going to need to produce genuinely engaging and informative content that appeals to the right people, and which keeps them on the page.

We’re already over halfway into 2018, but it’s worth looking at this year’s website design trends and strategies to get a better idea of how to create effective and genuinely substantial websites moving forward.  As experts in both SEO and web design – the two come hand in hand – we’ve taken a closer look at what’s making current web design tick and what all good websites should be doing to appeal to wider audiences for years to come.

Mobiles are Taking Over, are you Ready? 

Yes – this is a big one – and even if you’re not already steeped in the world of modern web design, you might actually have heard about the way the online landscape is changing.  Essentially, more and more of us are drifting away from our PCs, Macs and laptops to browse the web on our smartphones and tablets instead – so it makes sense that Google would be changing the goalposts moving forward.

It’s not just a case of appeasing the search engine and its mobile-first strategy for search results, getting your website mobile-friendly is essential if you’re interested in making sure your core audience benefits from a functional and engaging experience.  Is your site easy to read and viewed via phone or tablet?  If not, you’re missing a very large boat.  Opt for responsive design where possible, this means your site will adapt to any devices that come across it.

Is Email Marketing on it’s Way Out? Definitely Not! 

Believe it or not, we’re still very much talking about email marketing. While sending marketing flyers to random inboxes is old hat these days, it’s still a huge point of engagement for existing customers. Good web design in 2018 should offer its readers the opportunity to ‘opt in’ to marketing missives – to directly engage with your brand on a regular basis – and to be reminded of what you can do for them by prompting them on their smartphones every so often.  It’s a great way to encourage repeat custom or upselling. If your website doesn’t have an interest capture form, set one up.

Be Prepared to Lose Visitors if your Website is Slow

Once again, it’s thanks to the rise of the smartphone and the tablet that average audience patience has shrunk considerably – this isn’t a bad thing!  It does mean, however, that if your website isn’t loading up within a couple of seconds of a link being clicked, you’re going to get ignored, and that ‘back’ button is going to be clicked with gusto.

SEO may be all about keeping your audience on-page as much as it is about getting people to you in the first place, but if you lead with a slow and clunky web design strategy in 2018, you’re doing yourself a disservice.  Your website needs to load quickly and provide all the information a reader needs as soon as they arrive.  You only have a few seconds to make that good first impression, capture interest and keep people around!

Don’t Bore your Visitors with Waffle, Create Quality Content for Your Site…

From an SEO perspective, this is a no-brainer – and it really goes without saying that regular, engaging and varied content is going to be a big winner with readers and visitors.  Supplying the same old content in the same old format is going to get stale. Mix things up with multimedia, visitor interaction, social media integration – the works.

Consider what would appeal to you as a website visitor – what would keep you coming back for more?  That’s what we’re looking at in terms of modern web design – a content management strategy that regularly tops up, doesn’t dumb down and which provides moments of direct engagement and interactivity.  People love to have their voices heard.

Don’t be Lazy, get Posting, Lots and Often?

Yes – despite Facebook having had something of a turbulent year thus far in terms of press, social media – from Facebook to Twitter, Instagram to YouTube – is still an integral part of online marketing, and your online survival.  We are now at a point in time where a website or online brand that neglects a social media presence stands to neglect a whole chunk of their market – it’s become essential for you to run a Facebook page and an Instagram account at the very least if you’re hoping to connect with a younger audience.

Therefore, don’t shuffle the networks to one side – stack them up, brand them, install them on your website.  Integrate them within your content.  Encourage sharing – let people know you’re active and alive from Twitter to Tumblr and everything in between.

Under Lock and Key – is Your Site Safe?

Site security is absolutely essential.  Any online presence without heightened site security runs the risk of losing their own data and that which belongs to those who use their site.  As well as making sure that your SSL security certificates are up to date, in the day and age of GDPR, you should also have a firm privacy policy in place – to make sure that your visitors know exactly what you intend to do with their data and their browsing experience.  Much like the cookie warnings of old have become standardised, privacy notices should be, too – don’t hold back when it comes to protecting your visitors and letting them know what they can expect from your use of their data.

Invasion of Privacy or Useful Improvement Tool? 

While some web trackers may be frowned upon and while many people will be browsing with ‘do not track me’ enabled, many websites benefit from having advanced analytics switched on.  This data is, of course, anonymous, and it’s important – again – to obtain user consent – but where you can, certainly make use of trackers and analytics to ensure that you know who your site is appealing to, when and how.

This will help you to grow your web presence moving forwards – education and feedback is, of course, always a good thing!  Work with a web designer or developer in looking at the best tools available to you – keeping within the white hat SEO ring, of course!

SEO is Still King! Don’t Listen to the Doom and Gloomers! 

Yes – we’re coming back to that all-important king of the web design staples – search engine optimisation – it’s in our name, after all.  SEO may have undergone something of a transformation over the past few years thanks to changing browsing attitudes, trends and Google making changes to their algorithms, but it remains absolutely paramount to say that SEO strategy is still getting your website the traffic it deserves.

White hat SEO ensures that your content is engaging and not stuffed with keywords – that your linking and tag strategy is on point – and that you’re appealing to all of Google’s policies when it comes to developing fair content that can be easily spotted.  The days of just running up a list of keywords in the hope of getting found on Google are absolutely over and done with – and trust us when we say that SEO is going to be the integral asset of good web design for years and years to come.

Crystal Ball Ready, What does the Future of Website Design Look Like? 

The next stage – which we’re going to see more of in the next few years – is making web design and content more palatable for artificial intelligence such as Amazon’s Alexa and Apple’s Siri.  This is still very much a move that’s in its infancy, but rest assured we will be evolving our strategy with every new, long-lasting trend that emerges.

So, There it is, all you need to Know About Website Design in 2018…

Web design in 2018 is free from traps, from hidden agendas, and from shady techniques.  It’s home to engaging content, varied content at that – flexible interface design, speedy loading times and impeccable SEO strategy.  Things are only going to move further in this direction in the years to come – so if any of the above has sounded alien to you, it’s likely time to consult with a web design team who knows their trade and all the key trends and changes.

SEO CoPilot can be your on-board web design and SEO experts for the rest of 2018 and beyond – call us today on 01246 556 565 for a free consultation – and let’s bring your website into the modern age.

The post You’re Going to Need More Than Just a Pretty Website Design for 2018! appeared first on SEO CoPilot.

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Reviews: The Good, The Bad and The Ugly – No#4 will really shock you! 1. Help to better understand your audience

Customers are, of course, the lifeblood of any business – which is why it is SO important to keep them happy. By monitoring online reviews, you will give yourself the best chance of finding out what your customers want. You can then adjust your products and/or service based on customer feedback you have received through reviews in order to receive more great reviews. An excellent improvement tool!

2. Get free marketing

Giving your customers the chance to review your product/service is a great way to get your business known. After all, the more people are talking about your business, the quicker you will be able to grow your brand. BE VERY CAREFUL, however, as not all online reviews are good, and a negative review, whether genuine or fake, can have a serious impact on your sales. This leads me on nicely to the famous number 3…

How to Grow Your Business with Online Reviews | #TomFerryShow - YouTube

3. Competitors can pay people to leave negative reviews!

Did you know? A massive 93{271535bfb7d05fff9e04a9b4169c99e196917ddf3882be73b9e2c16b93e329ea} of customers say that online reviews impact their purchasing decisions (according to research by Podium). If you are an honest business owner who offers great products/services and always gives the best customer service, you may think you don’t have to worry about this statistic.

Wrong.

It is not uncommon for competitors to actually pay other companies to leave bad reviews, or leave them under a fake name, in an attempt to bring down your business. See our ‘Fake Reviews: What to Do’ section below for advice on this.

4. Boost your rankings

Online reviews play a part in the SEO (Search Engine Optimisation) of your website. This means that the more that is written and published about your site, the more chance you have of boosting

your site to the top of search engine ranking. Don’t be fooled, though, there is more to SEO than getting a few reviews – but every little can help!

5. Increase your sales

What it comes down to, is that customers will trust your business more if they see good reviews. Most customers will consider your reviews before making a purchase (remember, 93{271535bfb7d05fff9e04a9b4169c99e196917ddf3882be73b9e2c16b93e329ea}), meaning having positive reviews can encourage sales. This is because online reviews are a way of building trust, especially when you have an ecommerce site, as visitors’ trust giving you their money. In fact, a study by the Bazaarvoice network suggests that one product review can increase sales by 10{271535bfb7d05fff9e04a9b4169c99e196917ddf3882be73b9e2c16b93e329ea}, and 200 reviews can result in a 44{271535bfb7d05fff9e04a9b4169c99e196917ddf3882be73b9e2c16b93e329ea} increase in sales.

Fake Reviews: What to Do

What would you do if you received a 1-star review which you know isn’t a genuine customer? Panic? We’re here to guide you through the best steps to take when you receive a bad review:

Form a professional response – Of course, having a negative review is not good for your business, but by responding to the review, acknowledging the issue and offering a solution (as you would if the review is genuine), you are showing other potential customers that you care about your customers. You shouldn’t accuse the reviewer of being a fake, however it is a good idea to state that you have checked your records and you have never worked for them, suggest that they could have made a mistake and ask for further details.

Report the review – You will need to report the bad review in order for it to be removed, however it can take a few days for Google (or wherever the review is placed) to respond, and they may decide not to remove it at all, which is why responding to the review will show customers it isn’t legit in the meantime.

The Business Of Fake Online Reviews | Talking Point | CNA Insider - YouTube

The post Reviews: The Good, The Bad and The Ugly – No#4 will really shock you! appeared first on SEO CoPilot.

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GDPR is here! Are you ready? If not take action now!

Before now, all we had to do was protect customer data using the Data Protection Act regulations, but matters are about to become a whole lot more strict. With the GDPR rule set to be in place by today, May 25th, businesses are under a lot of pressure to make sure their websites are compliant – and there could be serious consequences if they are not.

First things first – what is GDPR?

GDPR stands for General Data Protection Regulation, and means that EU companies collecting personal data of its customers need to follow a set of regulations to comply. The reason for the change in law is that the Data Protection Act (1998) is now outdated and isn’t up to speed with the increase in digital technology.

Does it affect you?

If you’re a company who is selling to or storing personal information about your customers or audience – then the answer is yes. The regulation aims to protect peoples’ personal data by giving them more control over who can store it, and gives them the reassurance their information is stored securely. This information includes any personal data related to a person including their name, location details, email address, medical information, bank details, photos, computer IP address and social networking updates.

It is down to you (the business) to meet these new regulations, and it is very important that you follow the guidelines given, as all businesses EU are involved, no matter whether the data processing takes place in the EU or elsewhere. This new law puts the customer/consumer in control, meaning they should be able to make the decisions about where their data is stored and who can access it. It is recommended, therefore, that all companies who are exposed to personal data of citizens, should have a data protection officer to help them comply with regulations.

Find out how GDPR will affect you by taking this quiz.

What happens if you don’t comply?

The changes to the way you store personal data are not just recommendations, they do have a consequence. In fact, you could actually end up having to pay a big fine for non-compliance. Less severe sanctions are also in place including warnings; limited or loss of access to data; temporary or permanent ban on data processing; and suspending data transfers to other countries.

What rights does GDPR give individuals?

There are many changes being made which will give people more control over their personal data, including:

  • Having to be informed – this means that a company is not allowed to gather any personal data on an individual without informing them first. Customers therefore have to opt in for their data to be collected rather than opt out.
  • Request access – if an individual wants access to their data or to see how it is being used, they have the right to request a copy of the data and in electronic format if needed.
  • Objection – this includes the right to decline, or to stop the processing of their data. This means that data processing must stop as soon as is requested by an individual.
  • Have data deleted – if a person no longer wants their information to be stored, they have the right to request that it is deleted.
  • Restrict processing – this means that a company can store a persons’ data with permission, but they don’t have the right to process it without further permission.
What do you need to do?

You don’t need to panic about the changes, but you do need to find time to check through your company data to ensure it meets guidelines. This includes mapping your company’s data, including what is stored and where; make a note of which data you need to keep and which you can delete; implement security measures, review privacy statements for things such as newsletters which need to be an opt in system rather than opt out; and create procedures to use when handing personal data.

For further information on GDPR and what actions you should take as a business owner, click here.

The post GDPR is here! Are you ready? If not take action now! appeared first on SEO CoPilot.

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Why Is Everyone Talking About Mobile First Indexing?

To put it simply – Google is making every effort to make the web more mobile-friendly. And the mobile-first approach is just one of the continuous recommendations it is implementing.

We have created this guide to let you know what mobile-first indexing actually is and how it could affect your business. After all, you don’t want to lose the rankings you have worked so hard for!

So, what is ‘Mobile-First Indexing’?

This approach it very much as it sounds, the idea that the starting point for designing your site should prioritise being mobile-friendly. This is because mobile design is the hardest to achieve, being the smallest screen and having to fit a whole website in a way which looks presentable and still shows the information the visitor will need.

 
 
By starting with making your site mobile friendly, you will have to only stick to the essential content and features on the site, because bulks of text simply won’t fit and won’t look appealing. You will need to consider the user-friendliness of your mobile site, including limiting content (however hiding keyword rich content on your mobile version can mean you will drop now that mobile is assessed first), and ensuring that buttons are big enough to be pressed by a visitor using any touch-screen mobile device. If you opt for the mobile-first indexing approach, you will likely find it much easier to design for desktop and other devices as you will have an expanding canvas to work with.
 
 
At SEO CoPilot, we strongly recommend taking on this method of website design because, not only does it make it easier to design for other devices, but your rankings could actually drop if you don’t follow the guidelines for making your site more user-friendly across a number of devices. You should consider redesigning your mobile version, taking into account this update and including the features which are recommended by Google.

Top SEO concerns: Mobile First Index - 2017 SEO Help Video - YouTube

How to make your site mobile-friendly

We’ve established that it is important to make your site mobile friendly, but where do we start? Firstly, although it is important to listen to Google’s notification – there’s no need to panic. The first announcement from Google regarding mobile-first indexing came in November 2016, however there has been continuous testing since and we are only seeing gradual impacts on rankings. So you do need to consider mobile-fist indexing if you want to remain/ get to the top positions of Google, however you still have time. But remember, if you are planning on giving your site a redesign to ensure that it follows the mobile-first index guidelines, this will take time, so you should consider starting the process sooner rather than later (just to be on the safe side!).

Stay calm, we’re here to help. To get you started with understanding what Google is looking for in a mobile-friendly site, here are the basic features you need to include:

  • Responsive design – it may seem obvious, but it is easy to create a great looking site which doesn’t work on mobile. It is important that you create a design which changes depending on the screen size. Remember – not all mobiles are the same. Responsive design alone will not be enough to comply with Google’s latest update, but if your site is already responsive you are in a better position than others. Just remember to make the other changes to avoid losing your rankings.
  • Content – you won’t be able to fit paragraph after paragraph of information on a mobile site, so make sure you only keep the information which is going to be the most beneficial to your users, and will help you rank for your chosen keywords.
  • Site speed – have you ever tried loading a site on your mobile and waited so long you just close it off? This is what you need to avoid, and the best way to do this for most sites is from a re-design. Google’s new update includes the “Speed Update” which will only affect pages with the slowest experience to users.
  • User-friendly design – where many people go wrong is that they create an amazing looking design but fail to consider how their visitors will actually use the site. The human mind craves cognitive equilibrium — being able to put pieces logically together, finding things where they’re expected, and locating what they are seeking. Thus, a strong and logical site structure is cognitively satisfying to users. Google especially, sees user experience as a very important factor in today’s Algorithm.

We can help you

If you’re worried about losing your rankings by not following Google’s mobile-first indexing announcement, but feel like you’ve been thrown in the deep end, you may need a professional to help you. With knowledge of both website design and SEO, we are confident that we can design a site for you which is mobile friendly and prevents you from losing your rankings.

Get in contact with SEO CoPilot today on 01246 556 565 for more information on the update and what it means for your business, or to get started on creating a mobile-friendly site that you (and Google) will love.

The post Why Is Everyone Talking About Mobile First Indexing? appeared first on SEO CoPilot.

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