As we enter 2019, consumer packaged goods (CPG) companies are feeling the weight of far-reaching consumer trends and are struggling to implement the right strategy to connect with millennials and online consumers. The legwork on implementing a brand strategy is daunting, as companies consider product design, manufacturing, supply chain challenges and, of course, consumer preferences.
Many industries are feeling the large wave of disruption that flexible packaging is causing. But out of the box approaches and improving technology are providing new opportunities for companies to move forward and get a leg up on their competition.
A recent article in the Wall Street Journal describes how small companies in the food, beverage and consumer packaged goods (CPG) market are displacing revenue from more prominent, established brands like Unilever and Campbell Foods. The article points to American consumers becoming more adventurous in the grocery aisle and, in some instances, buying $10 fruit juice products.