Loading...

Follow Root - Pretty Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid

This year, we've decided to completely revamp our Root Model Search, and we're so excited to share it with you!

This is our second term of our 2019 Model Search. Each search, we select SIX fresh faces that will be committed to representing Root for their 6 month term. We are excited to bring a unique group of faces together that every Root customer can relate to! 

We believe in showcasing our customers & real people instead of hiring professional models to represent our brand. And since day one, we have only used customers & ourselves to display our natural beauty products. Are you creative, have a talent for taking high-quality photos & a dedicated passion for Root? ...then this gig is for you! (Details on how to enter below!)

We'll shower each model with tons of Root product & more! Plus, we'll feature all the high-quality photos you take on our social media + website. Love creating fun Instagram stories & tutorials? You're in luck because Root models will have the opportunity to record & share Instagram stories that our followers will love!

Here's a glimpse of the type of photos we're looking for from a Root Model! 

 

HERE'S HOW TO ENTER:

ROUND 1

This is your chance to show off your photo-taking skills! Take a look at our Instagram @rootpretty to see the type of model shots what we are looking for! If you don't have a solid white background use a white poster/foam board. Wearing Root in your photo? Tell us what you have on! (Though wearing Root is not required.)

Two Ways to Apply:

Option 1: INSTAGRAM

  1. Post a headshot of yourself with a white background to Instagram telling us why you would make the BEST Root Model, include the hashtag #rootmodelspring19 (photo must be posted between March 21 - April 7, 2019)
  2. Upload your photo submission and fill out model entry form.

Option 2: FACEBOOK

  1. Post a headshot of yourself with a white background to directly to our Facebook wall telling us why you would make the BEST Root Model, include hashtag #rootmodelspring19 (photo must be posted between March 21 - April 7, 2019)
  2. Upload your photo submission and fill out model entry form.

    See Rounds 2-3 details below.

     

      ...SO WHAT DOES A ROOT MODEL DO?

      Our Root Models will represent us from May 1 - November 30.

      • Root Models must be committed to taking (at least) 4 separate high-quality look photos, recording 1 Instagram Story each month and submitting them to Root’s Marketing Team.
      • In exchange for the above content, Root Models will receive FREE product & monthly discount codes for up to $100 to Root! Plus, they'll have first access to new product & shade releases! Root Models will also receive a 25% off Model Discount Code to be used for personal purchases & gifts to be used during their term.
      • Root Models will be featured on our website, social media & marketing.
      • Root Models may have opportunities to travel with us for events throughout the year. This year, up to four Root Models (past/Full Time or current Root Models) will have the opportunity to come with us to Indie Beauty Expo in NYC August 20-23, 2019.
      • Root Models will also have opportunities to produce YouTube, IGTV videos and Blog posts throughout their term for additional payment.
      • NEW! Root Models who are dedicated to Root may also be brought on as full time Root Models. Full time Root Models will be eligible to travel with Root for events.
      WHAT ARE WE LOOKING FOR IN A ROOT MODEL?

      There is no specific age or look required to be a Root model! If you have a passion for natural beauty products & taking high-quality photos of you wearing them, then this is the gig for you! Models chosen will be a huge representation of Root, professionalism is as absolute requirement for this role.

      When selecting our Root models we are judging based on the following criteria, here are some tips!

      • Photo Quality - The quality of photos submitted plays a huge role in selecting our models, as models will be producing their own photos - unedited photos are required & always keep photo background in mind. Please submit only high quality, high resolution images with a solid white background. (We find that you can achieve professional photos with an iPhone, we recommend using the "non selfie" side camera & have a friend take your photo for you). Because we will be using the photos YOU produce in our marketing they need to be top notch. We've seen tons of great quality photos from even cell phones, so don't fret if you don't have a super fancy camera.
         
      • Photo Lighting - Natural lighting is key! (Stand, facing a window so the natural light shines right on your face.) We do not use artificial lighting. No "pretty" filters. 

      • Creativity - Think fun, pretty, fresh & light for photos! Having a creative eye for makeup application & being able to portray this to people is a huge factor in selecting our Root models, though being a professional makeup artist is not necessary.

      • Personality - A Root model will be friendly & excited to be a part of our company. Having a passion for natural products will take you far!

      Here's a glimpse of the type of photos we're looking for from a Root Model! 

      LET'S TALK PRIZES 6 Root Model Prizes:
      • A prize package worth $300+ in Root products
      • Each month, in exchange for 4 separate high-quality look photos & 1 Instagram story, Root Models will receive FREE product & Root discount codes to order any Root products they would like! (over $100 total value each month!)

      Please direct any questions to us at: models@rootpretty.com

      While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.

      ---

      ROUND INFORMATION Round 1 • March 21 - April 7, 2019

      Two Ways to Apply:

      Option 1: INSTAGRAM

      1. Post a headshot of yourself with a white background to Instagram telling us why you would make the BEST Root Model, include the hashtag #rootmodelspring19 (photo must be posted between March 21 - April 7, 2018)
      2. Upload your photo submission and fill out model entry form

      Option 2: FACEBOOK

      1. Post a headshot of yourself with a white background to directly to our Facebook wall telling us why you would make the BEST Root Model, include hashtag #rootmodelspring19 (photo must be posted between March 21 - April 7, 2018)
      2. Upload your photo submission and fill out model entry form

      Tips: This is your chance to show off your photo-taking skills! Take a look at our Instagram @rootpretty to see the type of model shots what we are looking for!

      If you don't have a solid white background use a white poster/foam board.

      Wearing Root in your photo? Tell us what you have on!  (Though wearing Root is not required.)


      ROUND 2 • April 8 - April 14, 2019

      Candidates will receive Round 2 information on April 8.

      1. Submit 3 new photos of yourself (focusing on photo quality & lighting)
      2. Fill out Model Questionnaire
      Entry must be submitted through the link sent in your Round 2 information email.
        • All models will be posted to our Facebook page on April 8 - the top 3 models with the most LIKES will automatically move on to Round 3 (likes must be given by April 14, 2019)

        DEADLINE APRIL 14 • Round 2 models must submit photos and fill out questionnaire through the link received in their Round 2 information email for complete entry.


        ROUND 3 • April 15 - April 30, 2019

        Up to 30 candidates will receive Round 3 information by April 15.

        1. Round 3 models will be sent a Root Model pack for their final challenge
        2. Complete an Instagram Story showing us how you would story throughout the year as a Root Model
        3. Submit 2 looks, with 4 photos per look (full face, details, arm swatch, etc.). Upload the 8 photos, along with look details.

        Entry must be submitted through the link sent in your Round 3 information email.

        DEADLINE APRIL 30 • Round 3 models must submit photos and Instagram story through the link received in their Round 3 information email for complete entry.

        We will announce the six 2019 Spring Root Models on May 1, 2019.
        ---

        OFFICIAL RULES:

          • To enter you must be 18 years of age (by May 1, 2019) and be located in the USA.
          • Winning 2019 Spring Root Models will be committed to fulfilling their roles for the duration of their 6 month term & agree not to represent or promote any other beauty brands or brands that sell similar products to Root.
          • While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.
        Read Full Article
        • Show original
        • .
        • Share
        • .
        • Favorite
        • .
        • Email
        • .
        • Add Tags 

        You know that feeling you get when you find something so so good, and you never EVER want to let it go? Well, that’s exactly how I feel about these 5 Root products! If you’ve been following along with my Root Model term on @rootpretty, you know that skincare and makeup are two passions of mine, so inevitably, my top five products from Root are a mix of the two! I seriously CANNOT live without these five.

        I’m overjoyed to share these amazing products with you. The five products you’ll hear me rave about constantly are Beauty Sleep Perfecting Serum, Peppermint Sugar Scrub, Toning Peppermint Mud Mask, Pretty Booster Liquid Minerals, and Marina Vegan Shea Butter Lipstick.

        xo,
        Dori, 
        Root Model


        FIRST THINGS FIRST - THE HOLY GRAIL OF ALL MY BEAUTY PRODUCTS, BEAUTY SLEEP!

        This stuff is like LIQUID GOLD. Beauty Sleep is a perfecting serum & lightweight facial oil that has so many uses. I use Beauty Sleep in all aspects of my beauty routine: it’s a key element of my skincare routine; I use it to create a creamy foundation, and I apply it topically on any troublesome spots, dry skin patches or summertime bug bites. Beauty Sleep is full of skin-loving ingredients that work to balance your skin & provide the perfect amount of hydration!



        PEPPERMINT SUGAR SCRUB IS A LIFE-SAVER, ESPECIALLY ALL THROUGHOUT THE WINTER.

        This scrub keeps your skin exfoliated, smooth, and super hydrated, thanks to the coconut oil. Peppermint Sugar Scrub is not only amazing for your whole body, but also your face and lips, too! Take just a little bit between your fingers and gently exfoliate your lips to soft, plump perfection!



        THE TONING PEPPERMINT MUD MASK IS LITERALLY A SPA IN A JAR.

        Apply this 1-2 times per week, and your skin will be thanking you! The Toning Peppermint Mud Mask not only smells amazing, but it also tones, tightens, detoxifies and softens skin, fights acne, and provides anti-aging benefits, plus it minimizes your pores! Seriously - this one is a game changer.



        MOVING ON TO MAKEUP - LET'S TALK PRETTY BOOSTER.

        Pretty Booster Liquid Minerals is a huge favorite of mine because not only does it give your foundation an amazing base, it can also be worn as a lightweight foundation or tinted moisturizer with lots of added benefits. This stuff is incredible because it primes, color corrects, moisturizes, and it provides tons of anti-aging benefits.



        LAST, BUT CERTAINLY NOT LEAST, IS MARINA VEGAN SHEA BUTTER LIPSTICK.

        I love all of my Vegan Shea Butter Lipsticks from Root, but Marina is a color that has really been my favorite of them all - I reach for it so often! I love it because it complements almost any makeup look, literally all skin tones, and as with all of the lipsticks, it has amazing wear and lip hydration!


        Now you have my favorite five products! What are yours?

        Be sure to let us know in the comments below! Keep your eyes peeled over the next six months to see what all of the other Root models are loving. Follow along with our Root Model experience @rootpretty!

        Read Full Article
        • Show original
        • .
        • Share
        • .
        • Favorite
        • .
        • Email
        • .
        • Add Tags 
        Root - Pretty Blog by Haylee Westendorf - 8M ago

        This year, we've decided to completely revamp our Root Model Search, and we're so excited to share it with you!

        We will be holding not one, but TWO Model searches, one this Fall, and one in Spring 2019. Each search, we will select SIX fresh faces that will be committed to representing Root for their 6 month term. We're excited to bring a unique group of faces together that every Root customer can relate to! 

        We believe in showcasing our customers & real people instead of hiring professional models to represent our brand. And since day one, we have only used customers & ourselves to display our natural beauty products. Are you creative, have a talent for taking high-quality photos & a dedicated passion for Root? ...then this gig is for you! (Details on how to enter below!)

        We'll shower each model with tons of Root product, giftcards & more! Plus, we'll feature all the high-quality photos you take on our social media + website. Love creating fun Instagram stories & tutorials? You're in luck because Root models will have the opportunity to record & share instagram stories that our followers will love!

        Here's a glimpse of the type of photos we're looking for from a Root Model! 

         

        HERE'S HOW TO ENTER:

        ROUND 1

        This is your chance to show off your photo-taking skills! Take a look at our Instagram @rootpretty to see the type of model shots what we're lookin for! If you don't have a solid white background use a white poster/foam board. Wearing Root in your photo? Tell us what you have on! (Though wearing Root is not required.)

        Two ways to apply:

        Option 1: INSTAGRAM

        1. Post a headshot of yourself with a white background to Instagram telling us why you would make the BEST Root Model, include the hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
        2. Upload your photo submission and fill out model entry form.

        Option 2: FACEBOOK

        1. Post a headshot of yourself with a white background to directly to our Facebook wall telling us why you would make the BEST Root Model, include hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
        2. Upload your photo submission and fill out model entry form.

          See Rounds 2-3 details below.

           

            SO... WHAT DOES A ROOT MODEL DO?

            Our Root Models will represent us from November 1, 2018 - April 30, 2019.

            • Root Models must be committed to taking (at least) 4 separate high-quality look photos, recording 1 Instagram Story each month and submitting them to Root’s Marketing Team.
            • In exchange for the above content, Root Models will receive FREE product & monthly giftcards to Root! Plus, they'll have first access to new product & shade releases!
            • Root Models will be featured on our website, social media & marketing.
            • Root Models may have opportunities to travel with us for events throughout the year.
            • Root Models will also have opportunities to produce YouTube, IGTV videos and Blog posts throughout their term for additional payment.
            WHAT ARE WE ARE LOOKING FOR IN A ROOT MODEL?

            There is no specific age or look required to be a Root model! If you have a passion for natural beauty products & taking high-quality photos of you wearing them, then this is the gig for you! Models chosen will be a huge representation of Root, professionalism is as absolute requirement for this role.

            When selecting our Root models we are judging based on the following criteria, here are some tips!

            • Photo quality - The quality of photos submitted plays a huge role in selecting our models, as models will be producing their own photos - unedited photos are required & always keep photo background in mind (we find that you can achieve professional photos with an iPhone, we recommend using the "non selfie" side camera & have a friend take your photo for you). Because we will be using the photos YOU produce in our marketing they need to be top notch. We've seen tons of great quality photos from even cell phones, so don't fret if you don't have a super fancy camera.
               
            • Photo Lighting - Natural lighting is key! (Stand, facing a window so the natural light shines right on your face.) We do not use artificial lighting.

            • Creativity - Think fun, pretty, fresh & light for photos! Having a creative eye for makeup application & being able to portray this to people is a huge factor in selecting our Root models, though being a professional makeup artist is not necessary.

            • Personality - A Root model will be friendly & excited to be a part of our company. Having a passion for natural products will take you far!

            Here's a glimpse of the type of photos we're looking for from a Root Model! 

            LET'S TALK PRIZES! 6 Root Model Prizes:
            • A prize package worth $300+ including Root products & products from our sponsors: Wells Cooperative & Vera Mona.
            • Each month, in exchange for 4 separate high-quality look photos & 1 Instagram story, Root Models will receive FREE product & Root giftcards! (over $75 total value each month!)

            Please direct any questions to us at: models@rootpretty.com

            While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.

            ---

            ROUND INFORMATION Round 1 • September 10 - September 30

            Two ways to apply:

            Option 1: INSTAGRAM

            1. Post a headshot of yourself with a white background to Instagram telling us why you would make the BEST Root Model, include the hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
            2. Upload your photo submission and fill out model entry form

            Option 2: FACEBOOK

            1. Post a headshot of yourself with a white background to directly to our Facebook wall telling us why you would make the BEST Root Model, include hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
            2. Upload your photo submission and fill out model entry form

            Tips: This is your chance to show off your photo-taking skills! Take a look at our Instagram @rootpretty to see the type of model shots what we're lookin for!

            If you don't have a solid white background use a white poster/foam board.

            Wearing Root in your photo? Tell us what you have on!  (Though wearing Root is not required.)


            ROUND 2 • October 1 - October 14

            Candidates will receive Round 2 information by September 30.

            1. Submit 3 new photos of yourself (focusing on photo quality & lighting)
            2. Fill out Model Questionnaire
            Entry must be submitted through the link sent in your Round 2 information email.
              • All models will be posted to our Facebook page on October 1 - the top 3 models with the most LIKES will automatically move on to Round 3 (likes must be given between October 1 - 8, 2018)

              DEADLINE OCTOBER 14 • Round 2 models must submit photos and fill out questionnaire through the link received in their Round 2 information email for complete entry.


              ROUND 3 • October 15 - October 31

              30 candidates will receive Round 3 information by October 15.

              1. Round 3 models will be sent a Root Model pack for their final challenge
              2. Complete an Instagram Story showing us how you would story throughout the year as a Root Model
              3. Submit 2 looks, with 4 photos per look (full face, details, arm swatch, etc.). Upload the 8 photos, along with look details.

              Entry must be submitted through the link sent in your Round 3 information email


                DEADLINE OCTOBER 31 • Round 3 models must submit photos and Instagram story through the link received in their Round 3 information email for complete entry.


                We will announce the six 2019 Root Models on November 2, 2018.
                ---

                OFFICIAL RULES:

                  • To enter you must be 18 years of age (by November 2, 2018) and be located in the USA.
                  • Winning 2019 Root Models will be committed to fulfilling their roles for the duration of their 6 month term.
                  • While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.
                Read Full Article
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 

                Isn’t it funny that mastering the no-makeup look actually calls for a bit of makeup? Sometimes you just want a bit of help to pull it off, and that’s totally okay! The steps are simple - hydrate, color correct, highlight in all the right places, add some warmth, subtly define your eyes, lengthen your lashes and finish with a nude lip. Seem intense? Don’t worry, we’ve compiled a list of products that check more than one of these off the list at a time. Everyone loves a product that can pull double duty!

                The Essentials

                Pretty Booster Liquid Minerals

                Pretty Booster provides just the right amount of coverage, plus hydration and oil control. Looking for a bit more coverage?

                No problem, just apply another layer of Pretty Booster. Pretty Booster works to even out your skin tone, fight signs of aging, and acts as a natural SPF, too! For best results, a damp Pretty Blender, or my personal favorite - our #70 Airbrush Foundation Kabuki.

                Katherine is wearing the shade Medium Golden. Not sure which Pretty Booster is right for you? Send a photo of yourself in natural light to hello@rootpretty.com and we’ll color match you!

                Rose Glow Illuminator

                Rose Glow Illuminator is the perfect pick for a no-makeup makeup look because it’s both highlighting and warming.

                Dust across your cheek bones and under your brow bone with Root #20 Set & Illuminate Brush. If you’re looking for a bit more warmth, apply a bit to your cheeks as a light blush.

                Natural Brow Powder

                Another product that can do it all! Natural Brow Powder is the perfect product to subtly define your eyes and wake you up!

                Apply a smokey line of the Natural Brow Powder with Root #8 Angled Brow & Liner Brush across your top lash line. Add just a dash to your bottom line. Finish by lightly filling in your brows.

                Katherine is wearing the shade Deep Brown.

                100% Lash Mascara

                Glide 1 coat of 100% Lash Mascara onto your lashes.

                Keep it light - if you think black is a bit much, opt for brown. This mascara has lash-conditioning ingredients that will actually encourage eyelash growth while you wear it! You can always build up your lashes with additional coats.

                Hallie Pretty Balm

                Opt for a neutral shade to finish off your pout. Hallie Pretty Balm is the perfect light neutral that goes to work moisturizing your lips.

                Plus, Pretty Balm is super easy to apply - a quick swipe to the lips, and you’re out the door!

                The trick to 100% mastery of no-makeup makeup is starting with a great base. Smooth and brighten your complexion with a gentle exfoliant like a Sugar Cookie Body Polish, tone daily, and don’t forget to moisturize! Even if you have oily skin, a moisturizer like the Root Fresh Face Moisturizer or Root Beauty Sleep Perfecting Serum have ingredients specifically added to balance oil production!

                 

                Read Full Article
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 
                Root - Pretty Blog by Haylee Westendorf - 9M ago

                Samples are the best way to test out a range of shades, without breaking the bank and without having a huge amount of product leftover that you can’t wear! Once you find your perfect match, we know you’re going to absolutely LOVE your Pearl Powder Mineral Foundation. It’s made from 100% pure minerals, has ZERO fillers and provides a natural SPF. Not to mention, Pearl Powder Mineral Foundation is made in the USA and non-acnegenic, meaning it won’t clog your pores!

                So, you’ve ordered samples of Pearl Powder Mineral Foundation. Now what?

                Let’s walk through swatching your samples and finding your perfect match. To start, I chose the shades Neutral - Light. I really don’t have a discernible undertone to my skin. I’m no more warm than I am cool. Choosing Neutral - Light, I was given the samples N3, N4, N5.

                Not sure which to pick? Email hello@rootpretty.com a photo of yourself in natural lighting, and our color match team will match you to a Pearl Powder Foundation range to try!

                Find Your Match
                1. Using a small, dense brush, swatch each sample on your jawline, starting mid cheek and moving downward, just below the jawline. Tap off any excess powder before swatching. I used the Root #22 Concealer Brush. Start with a heavier swatch of each. This makes it easiest to tell which blends best into your natural skin tone.
                2. Make sure you keep track of which swatch is which! I went from dark to light and kept the samples in front of me on the table, making sure to place them in the same order in which they were on my cheek.
                3. Then, blend each heavy swatch into your skin. Your perfect match should seem as though it disappears on your face. Looking at the photo above, I chose N3 as my match! (It matched me perfectly!)
                4. Now that you’ve found your match, apply it all over your face. You’ll want to ensure it truly is the best shade for you! Buff your shade all over your face to ensure it’s the best match, our #64 Fluffy Kabuki Brush is great for this!

                At any point you have questions or would like help, don’t hesitate to email us at hello@rootpretty.com or text us at (319) 290-8272‬.

                Read Full Article
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 

                She’s a natural leader, detail-oriented, dedicated to Root’s mission and values, and she’s a member of the National Guard. Not to mention, she does a mean eyeliner wing. She’s KARNA HAMPTON, Beauty Assistant at Root.

                Karna has been with Root for almost a full year and is now a natural leader amongst the Beauty Assistants. She’s an amazing friend to all of her co-workers, and she’s so easy to talk to. Working with Karna regularly, I was able to ask Karna a few questions about her role at Root, plus a few things just for fun! I’m excited to share all about Karna Hampton with you!

                Karna’s Key Ingredients

                Family?  Mom, Dad, Stepdad, 4 younger sisters and a nephew. PLUS... I’m a cat mom!

                Hometown? Corydon, IA

                College? University of Northern Iowa, majoring in Psychology and Sociology.

                Fun Fact? I was sworn into the National Guard this summer, and I’m heading to Basic this winter!

                Favorite Root product? Pomegranate Antioxidant Serum

                Favorite loose eyeshadow shade?  Lucky Penny or Gold Charm

                Biggest Mentor? My father. He’s my biggest supporter and role model.

                One app you couldn’t live without? YouTube!!

                What did you want to be when you “grew up”? An acrobat.

                The weirdest thing about you? The only dance move I’ll ever do is the worm.

                Q: What do you LOVE about your job at Root?

                A: First of all, I LOVE Root’s mission of providing non-toxic, green and cruelty-free ingredients at an affordable price. I enjoy working for a small business and being apart of Root’s success. Finally, I truly believe in Root’s customer service emphasis. That’s something I influence every day, and I take pride in providing the best possible experience for customers.

                Q: What does a typical day as a Root Beauty Assistant look like?

                A:  I work full-time as a Beauty Assistant in the summer, and part time during the school year while I’m attending UNI. On any given day I could be shipping out product, interacting with a customer during a consultation or stocking product. I naturally tend to take on a leadership role, so I really like mentoring newer Beauty Assistants and training too!

                Q: What strengths do you have that you bring to the Root team?

                A: I have a great work ethic and drive to help the team. I want Root to succeed and continue to grow! Connecting and getting to know the customers is one of my favorite things about my job, and my upbeat personality, empathy and overall team-focus help a lot when working with customers. Finally, problem solving is a big strength of mine, which comes in handy when getting products shipped out quickly and with high quality.

                Q: Tell me about your favorite Root memory:

                A: After a HUGE sale, I was apart of a team that shipped out over 200 orders in one day! That’s our fastest turnaround time and our new record! Joining together with the team to shatter our goal was super rewarding.

                Read Full Article
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 

                Loose Mineral Eyeshadows are incredibly gorgeous, pigmented powders made with pure minerals. Here’s our list of top 5 reasons to LOVE Root Loose Mineral Eyeshadows, as if you needed any more!

                1. Stunning Pigments

                With just a small amount of product and over 40 shades, anyone can achieve a variety of gorgeous eye looks. We’ve got stunning shimmers and elegant mattes, deep crease shades and perfect highlights. Our locking sift jars make application easy and mess-free.

                Looking for a new favorite shade? Here’s a few recommendations!

                Best-Selling Neutral - Tan Rose

                Matte Nude Crease - Sunkissed

                Shimmery Taupe - Janessa

                Rich Brown - Midnight Mocha

                Stunning Copper - Lucky Penny

                Something Fun - Tart

                Something Unexpected -  Mojito

                Prettiest Eyeliner - Berry Matte

                2. Clean Ingredients

                Mica. Iron Oxide. Titanium Dioxide. Zinc Oxide. Carnauba Wax. That’s it. These crazy names may sound intimidating, so let’s break them down. They’re 100% natural and non-toxic, and we know your skin will love them.

                Iron Oxides - These create the gorgeous pigments that make up the eyeshadows and blend flawlessly.

                Titanium Dioxide - This is a natural occurring mineral which acts as a colorant, and is also a natural SPF which deflects UV light and protects skin.

                Mica - This provides the pretty shimmer found in most of Root’s loose eyeshadows.

                Zinc Oxide -  This mineral is used to naturally thicken our eyeshadows as well as heal irritations and blemishes, reduce signs of aging and serve as another natural SPF.

                Carnauba Wax - This holds our loose mineral eyeshadows together and gives them a silky, smooth texture which makes applying them, especially as an eyeliner, super easy! 

                3. Gorgeous “Foil” Technique

                Perhaps my FAVORITE loose mineral eyeshadow technique is “foiling.” Try mixing a small amount of water with a few taps of your eyeshadow into the lid. Apply with your finger or a flat brush like Root #12 Small Detail Brush. You’ll have a vibrant, metallic shadow that lasts all day and night. I love using this technique for inner corners and as eyeliner.

                4. The Best Smokey Eye

                With over 40 shades, creating a quick and simple smokey eye has never been easier. Loose mineral eyeshadows blend flawlessly, especially with Root #14 Fluffy Flat Eyeshadow Brush. Check out our tutorial and try it yourself. Tag your looks with #RootSmokeyEyeTutorial for a chance to be featured!

                5. Create Your Own Pretty Gloss

                Now this is where it gets fun! If you LOVE to DIY (me!), this one’s for you! Try mixing a small amount of your loose mineral eyeshadow with Root Clear Pretty Gloss. Mix and match colors to get a lippie shade that is 100% your own! If you try this one out, tag posts with #rootcustomcolor Who knows, maybe you’ll create the next Pretty Gloss! ;)

                Read Full Article
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 

                She’s spunky, a little bit sassy, and can make anyone laugh. She’s AMAZING face-to-face with customers. She’s MADDIE PALMERSHEIM, Beauty Assistant at Root.

                I’ve known Maddie for a little over a month now, and I can’t say there’s been one day where she hasn’t made me laugh. She’ll be heading back to school at UNI in the fall, but lucky for us, that’s in Cedar Falls too!

                If you haven’t met Maddie yet, here’s your chance:

                 

                Maddie’s Key Ingredients

                Family?  2 younger brothers and 1 older sister

                Hometown? Cedar Falls, Iowa

                College? University of Northern Iowa! I have yet to decide my major, but I’m thinking something in business!

                Favorite Root Product? 100% Lash Mascara

                Favorite TV Show? The Bachelor! #BachelorNation

                One thing you couldn’t live without? I have two… Chipotle and Pancheros.

                What did you want to be when you “grew up”? An actress

                If you were an animal, which would you be? My cat, Vladimir. He’s super feisty, eats and sleeps a lot… like me.

                What’s the funniest thing that has happened to you recently? We had a Root employee get to together, and I misread the address of the house it was at. I walked into a stranger’s home!! It wasn’t even on the right street!

                Q: What do you LOVE about your job at Root?

                A: My coworkers. We’re such a close knit group of people. Through working at Root, I’ve met some of my best friends! Also, I love the customers and the products. Being able to sit down with someone and discuss products that I use and love is a great experience. I’m vegan, and I love that the values of Root align with my own. Finally, I want to own my own business someday, so I love that I am able to experience the growth of this amazing company first hand and play a part in its success.

                Q: What does a typical day as a Beauty Assistant look like?

                A: Most people hear “Beauty Assistant” and think we’re putting makeup on people all day! While that sometimes is true with consultations and color matches, a lot of our job is behind the scenes. I work with the team to pull orders, ship product, handle returns and customer calls. Nearly every day I label product and restock inventory, while maintaining the in store customer experience as well. I’m also online chatting with customers through the Root website’s live chat messenger.

                Q: What strengths do you have that you bring to the Root team?

                A:  I think I’m a pretty personable person, so I love the consultations and in store chats with customers. I love to make them laugh and make sure they have a great time while shopping! Also, I work well when goals are set, so I like to get with whoever I’m working with and set goals for the day. For example, 150 orders shipped, all new labels cut… things like that. I think having a light, but motivated attitude helps with customers and in tasks.

                Q: Tell me about your favorite Root memory:

                A:  My coworker, Sydney, and I were taking a transfer of product to the Cedar Falls location from the Waverly location, and it was downpouring rain. The back alley behind Root was flooding… literally up to our ankles! We both looked at the back door, not wanting to go and get soaked while loading the products. I ended up taking the order out because Syd’s shoes were a lot nicer than mine. I was SOAKING WET within 10 seconds!

                “I really love that the values of Root are aligned with mine.”

                - Maddie Palmersheim, Beauty Assistant

                Read Full Article
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 

                Does is seem like your skin has a split personality? If you’ve got Combination skin type, you know what I’m talking about! Combination skin is the most popular skin type, but it shows differently across individuals. Basically, combo skin means you’ve got dry skin in some places, and oily skin in others. Often, the T-zone gives combo skin beauties the most trouble - nose, forehead and chin. Across the cheeks you may find drier, almost flakey skin.

                Correcting your combination skin is all about BALANCE. Certain areas will require different care, and your products should be lightweight, mild, and hydrating! Don’t forget a good exfoliation works wonders on restoring balance. Whether you have combination skin, looking to battle acne and minimize pores, reduce signs of aging, fight under eye circles and dullness, or color correct dark spots and redness, we’ve got the perfect skincare product for you.

                As part of our Summer Skin Type Must-Have blog series, we’ve taken your Combo Skin Type + Your Skincare Concern and paired it with your NEW FAVORITE Root skincare summer must-have. Together we can balance out your troublesome combo skin!

                 

                Oily + Aging Your New FAV: Pomegranate Antioxidant Cleanser

                This is your anti-aging secret weapon. The Root Pomegranate Antioxidant Cleanser works to increase collagen production and fight against the daily toxins in our environment, including the sun! This highly concentrated formula washes away dirt and oil while softening and brightening skin. Pomegranate Extract holds a high level of Vitamin C and antioxidants that will naturally increase the elastin and reduce fine lines. Organic Papaya Fruit Extract has natural enzymes that remove impurities and dead skin cells to expose a RADIANT complexion. Because it’s a super lightweight, yet highly concentrated formula, it’s perfect for combination skin to use all over the face to reduce oil product in certain areas and increase in others.

                Use:  Apply a pea-sized amount of cleanser to damp face. Massage into skin all over. Follow with Root Orange Sugar Cookie Body Polish and Root Fresh Lavender Toner.

                 

                Oily + Dark Under Eye Circles & Dullness Your New FAV: Orange Sugar Cookie Body Polish

                First of all, Root Orange Sugar Cookie Body Polish smells (and tastes…) AMAZING. Imagine buffing away dead skin cells with a SUGAR COOKIE. That’s exactly what this is… #heaven! Vitamin E from Sunflower regenerates new skin cells after cane sugar strips away the dead ones. Your skin will be glowing after this polish, perfect for combating dark circles and overall dullness in your skin. Organic Sweet Orange Essential Oil is known to increase your skin’s ability to absorb Vitamin C, boost collagen production and increase blood flow, all of which are essential to brightening skin. Use all over your combination skin.

                Use: Wet your skin and massage into your skin in a circular upward motion. Also use on hands, feet, body and lips! Rinse. Use 2-3x per week. Follow with Root Fresh Lavender Toner.

                 

                Oily + Acne & Pore Minimization Your New FAV: Fresh Lavender Toner

                Root Fresh Lavender Toner is a GO-TO for those with combo skin looking to defeat acne and shrink pores. This toner is also perfect for sensitive, irritated skin. Vegetable glycerin and witch hazel water work to soothe, condition and relax. Organic Aloe Juice is nature’s greatest moisturizer, so while Organic Lavender Flower Extract detoxes and calms, your skin is treated with ultra-hydrating antioxidants! This will be especially awesome for that troublesome T-zone.

                Use: Shake before use. Apply with cotton ball all over freshly washed face and neck both morning and night. Follow with Root Fresh Lavender Moisturizer.

                  

                Oily + Color Correction of Dark Spots or Redness Your New FAV: Fresh Lavender Moisturizer

                Are your cheeks left dry and flakey, while your nose and chin constantly seep excess oil? Combination skin can be so frustrating! Root Fresh Lavender Moisturizer works with Red Raspberry Seed Oil to both soften and hydrate, while providing a natural SPF that balances oil production. Talk about double duty! Not looking for as much moisture across your T-Zone? Apply generously to cheeks and neck, while using a lighter application across chin, nose and forehead. Again, witch hazel water will work to tone, so don’t be afraid of a light application across those troublesome areas. Soothe, tone, treat, restore - this moisturizer truly does it all.  

                Use: Apply 1-2 pumps all over freshly faced face and neck, both morning and night. Try Root with Pomegranate Antioxidant Cleanser first!

                 

                These Root Summer Skin Type Must-Haves will make both parts of your combination skin happy. Stay away from harsh, drying products, and remember - it’s all about balance. The same product can moisturize and tone at the same time! When you’re in the search for your new summer skincare routine, always check ingredients and know that all skin care products are not created equal. At Root, our products are Natural and Organic and full of skin-loving ingredients. All my combination skin beauties, YOU’VE GOT THIS!

                Did you read the previous installments of the Summer Skin Type Must-Haves series? Oily skin beauties this one’s for you. Dry skin beauties you simply MUST read this.

                Do you have normal skin? Have no fear! Our next installment Summer Skin Type Must-Have blog series is coming your way shortly!
                Read Full Article
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 

                He knows Root products and their ingredients like the back of his hand. He’s a huge family man. And, he’s one of Root’s hardest workers. He’s JARED EHMEN, Production Manager at Root.

                Since my first day here, Jared has never failed to greet me with a hello every morning and ask about my day. He’s such an upbeat, friendly person and always willing to help with any and all questions I may have (which in the beginning… I know was a LOT). Because he works everyday behind the Root Pretty Lab doors, our customers may not see a lot of him, but he’s such a significant part of the Root culture and story.

                Jared’s Key Ingredients

                Family?  Wife & daughter.

                Hometown? I moved around a lot with a military family. My wife and I now live in Cedar Falls, Iowa.

                Favorite Root product? Organic Peppermint Mud Mask

                Biggest Mentor?  My wife. She’s also my hero.

                One app you couldn’t live without? Map My Hike

                What did you want to be when you “grew up”? A mailman!

                If you were an animal, which would you be? A brown bear because they love to fish, pick berries and hibernate in the winter.

                What’s the funniest thing that  has happened to you recently? Definitely getting pooped on by my newbie! (She’s just 3 months old.)

                Q: What do you LOVE about your job at Root?

                A: First of all, I have such friendly coworkers and an amazing boss! It doesn’t hurt that the lab is always smelling great! Plus, I’m able to work with my hands and create almost all of Root’s products right here in Waverly. The lab always smells pretty, and I love packaging each of my lab creations up for labeling and sending them off to the team to sell and ship. It’s very rewarding!

                Q: What does a typical day as the Root Production Manager look like?

                A:  It’s my job to make sure the lab stays on top of production. I keep products stocked up and ready to sell, maintain all inventory within the lab and order all ingredients when we need it. I manage the lab staff and delegate various production tasks. The lab staff and I make almost all of the Root products right here in our flagship store in Waverly. Also, quality is a HUGE part of my job, and I make sure each and every product that goes out maintains the highest Root standards. Truly, every day varies depending on which products are up next on the production list and which are selling like crazy! Lately the Instant Glow Bronzing Lotion has been going fast, so the lab has been smelling super citrusy and summery!

                Q: What strengths do you have that you bring to the Root team?

                A: First of all, I am every hard working. I keep track of all products, supplies, ingredients, and try to keep up with the demand to replenish as needed. I am very dedicated to my job and feel so loyal to Root, so I try to go above and beyond to get the work done. Good communication is such a vital part of my role, so I let the team know when any changes happen, teach lab staff and Beauty Assistants on ingredient uses, packaging and supplies. Finally, I have an excellent memory, which comes in handy when remembering ingredient inventories and recipes! (Don’t we all wish we had a photographic memory!!)

                Q: Tell me about your favorite Root memory:

                A: My first year working at Root my wife actually worked here too! We were able to work as a team in the lab making products. I loved being able to spend the extra time with her while doing something we both loved. She was here 2 days a week with me, so through that experience we learned to work even better as a team.

                 

                “Quality is our mission, and every product leaving the Lab is made carefully with precise measurements as well as using sanitary methods. Our customers can trust that we honestly care about everything we do!”

                - Jared Ehmen, Production Manager

                 

                Read Full Article

                Read for later

                Articles marked as Favorite are saved for later viewing.
                close
                • Show original
                • .
                • Share
                • .
                • Favorite
                • .
                • Email
                • .
                • Add Tags 

                Separate tags by commas
                To access this feature, please upgrade your account.
                Start your free month
                Free Preview