The Google Analytics is linked to 2 Google Ads (formerly Adwords) accounts/campaigns that do not exist in the Ads account that I have access to. Has anyone else encountered this? Is it usual to have more than one Google Ads account linked to the same analytics account?
When I opened up Ads, it wants me to create a campaign. There is no way to click on past campaigns. I suspect there weren't any? People let me know your thoughts.
Another clue: I've been told that the CPC rate has been up a lot recently. This means that there has to be some active Google Ads campaign, right? Wrong? Somewhere in between?
Before this, I just worked with Google Analytics for a nonprofit and my own company, which means I haven't used Ads/AdWords much, due to the cost.
Tomorrow I am going in for an interview for a contract position that could develop into a fulltime position.
Any advice on if I should take it or not? Looks like a solid company but I really would prefer a fulltime job. This would pay pretty well as is and would allow me to stay with my folks but I would have to job search after 3 months if they don't want to move forward with me after.
Any ideas or experience you guys have? It's for a digital marketing position.
I have been tasked with getting our stores department's to show up in GMB (Exp: Target and Target Pharmacy) but I cant find any documentation on how to accomplish this. Has anyone ran across this scenario before and what steps do I need to do to control it showing up?
I am a marketing intern at a well established B2B manufacturing company that has been in business since the 1880s. They have NEVER had a marketing department because they have always been so well established. But with the way things are going, they are realizing they have to do some kind of marketing. The thing is, they are really stubborn and do not support many of the projects they want me to do because I am "only here for the summer". I am curating the social media accounts, trying to write spotlight articles, and shoot how too videos. They do not want to pay for social media promotion. They do not want me to directly contact customers to write articles, instead, they want me to communicate through the regional sales managers to get information and the regional sales managers are always "too busy". And the same with the videos, I do not have the knowledge necessary to shoot these how-to videos, I need someone with expertise, but again, everyone is "too busy".
I feel like this company does not take my efforts or the importance of marketing seriously. I would start other projects to keep me busy, but if I have no support for what I am currently doing, what is the point? I'm "only here for the summer".
I guess what I need is something to focus on that would keep me more occupied than just curating the social media accounts and something that I would not need to rely on other people for. Any recommendations?
What do you guys think about using a marketing apprenticeship to get into the field of marketing? Is it a good alternative to the traditional route of going into uni? I'm in the UK btw, if that makes any difference.
Hi there. I just started a marketing position with a new company (b2b) and I am wanting to conduct a comprehensive marketing audit.
Marketing has been and continues to be a a priority in the company, but they have not had a dedicated marketing professional until now.
I would like to make this project one of my top priorities, but I have never done this before, at least in this formal of a manner.
Questions and ideas I am tossing around
Would like to generate a detailed “state of the union” report that analyzes current marketing efforts and outlines what is working and not working. However, I am struggling to find a report like this. Have you seen something like this? Do you know of any examples available online?
Thoughts on internal audit vs external audit? Should I attempt to take this project on myself or should I contract this out?
If I’m contracting this out, are there any firms I should be looking at?
Hello everyone. My manager is asking me to look into a product that would allow us to add augmented reality/video to a print piece. She wants a person to be able to put their phone over pieces of the print piece and for things to happen. She's calling what she wants Augmented Reality, but as of right now she just wants a video (drone footage of an event), to play. I know we can do that with QR codes, but she's looking for something more fancy. I've found Layar and Blippar but I believe those two companies are in some kind of legal drama. Anyone have any thoughts, recommendations, etc.
Am curious to hear if the PCM path they offer is worth it at all vs. the other less expensive or free certifications out there. How does it compare to the digital marketing certification through Google Digital Garage?