Im working on a project for a chain of gas stations that want to increase its convenience store performance/revenues. They have 300 gas stations but only 9 stores but will expand to 300 stores in the next 2 years. The POS data source don’t identify or give user level data, only transactions level data.
So, I just started a position where they want me to analyze call center performance of the technical support issues. What could be a good book to read or statistical concepts (queuing theory, etc) to study, that can help me put useful numbers on the screen of whats happening?
Put into a scenario where i will need to decided on optimal budget allocation. What's a good class/tool/method I can learn to help me make better decisions? I know about linear excel solver but there must be a better way?
Our first batch of Facebook traffic ads two weeks ago led to about 50% bounce rate and 00:02:18 avg. session duration. We started running new FB ads and today the bounce rate 94% with average session 00:00:01. Would bots be the reason for this, or could there be something else? What steps should we take?
I have an opportunity to move from a traditional accounting role (Controller) to being director of data for my company, and I am wondering a couple of things...
Background: Almost ten years of blended accounting/BI roles using SQL and Python. BBA in Accounting, no CPA, no masters.
1) Should I finish earning my CPA in the event that a recession hits and data jobs are affected? 2) Similarly, I don’t have a masters, and have been flirting with the idea of earning an MSBA. Should I pursue one from a local state school?
Ultimately, Id like to become a Chief Data Officer or Chief Analytics Officer. CFO probably isn’t in my wheelhouse compared to other finance types (Ivy league MBAs, etc). At the same time, I don’t have Big 4 experience to help compete for controller jobs. Id like to stay in analytics/BI/data.
Is there a way to track PDF views that come from an outside source (like google search or another website)? This doesn't seem possible with Google Analytics. I can only track PDF views if they originate from a click from within my own website.