For some of my campaigns Google recommend me to enable an automated strategy. I would like to make an experiment to compare the performance with the manual strategy. But I am not sure that it's a correct solution for campaigns with little traffic (about 6-8 conversions per months) as the product is very specific. What do you think: Is it worth to make A/B testing with an automated strategy if the campaign doesn't get an enormous amount of traffic?
Im looking to get Adword Certified through Google, and would likely use the resources they provide to pass the assessment.
Im having some issues figuring out exactly which assessments I need to complete, as they advertise a google ads specific test that needs to be completed as well as a seperate adword assessment through Academy for Ads.
Do I need admin access through an actual advertising agency to access the content? Im seeing people mention that on other forums.
A lot of the content pertaining to this subject seems to be outdated online so thats why I ask here.
One of my remarketing campaigns recently stopped getting impressions and clicks completely out of the blue. I only use one audience for the campaign; it is an audience of visitors of a select few pages on my site. The audience currently has somewhere around 300 people in it. The campaign was running perfectly normal for about 6 months, and then suddenly stopped getting impressions and clicks, so I checked everything I could think of (ads approval status, audience size, landing page status) but no red flags. I called Google support to see what the issue is, and they gave me a run around that made no sense (the audience still has over the minimum of 100 people in it, so that's not it). Does anyone have any ideas why this is happening?
Hi Reddit! My partner and I have a company that buys used and broken cars. We want to create an adwords campaign and I was hoping I could get some feedback if we are on the right track. My partner says he is going to have to create more than 100 different landing pages, one for each and every different adgroup that brings people to our website.
Here is my big question. For each adgroup do we need to create a new landing page?
For example, for the Toyota Camry adgroup, the keywords would be “Sell Toyota Camry”, and the landing page would say:
Get the most cash to sell your Toyota Camry today - working or broken condition! We come to you and pay the most cash. Get an instant quote for your Toyota Camry below..."
For the Nissan Ultima adgroup, the keywords would be “Sell Nissan Ultima”, and the landing page would say:
Get the most cash to sell your Nissan Ultima today - working or broken condition! We come to you and pay the most cash. Get an instant quote for your Nissian Ultima below..."
Overall - is this the correct structure to build an adwords campaign? Do we need to build 2 different landing pages here? What about when we make adgroups with different keywords such as “cash in NYC for Broken Camry” and “trade in Old Ultima?” Would we need 2 additional landing pages there? I anticipate we will have to make over 100 landing pages, accounting for all the car models we purchase times all the keywords we will need. Is this true? If so, we’ll do the hard work! But if not we’d love to find another way. Any feedback would be greatly appreciated!
Edit: I should mention that the website is Wordpress derived.
Has anyone got any suggestions for the best online adwords course for 2019 standards. I’ve just been offered a job but it requires me to have a good understanding. Any help would be greatly appreciated.
I've been having some very strange results showing up in my google analytics.
I run an e-commerce site. According to google analytics I am getting massive amounts of direct traffic. I really can't come up with an explanation for this. The direct traffic is significantly more than my traffic from google, and it almost rivals the traffic I receive from google ads/ppc.
Here is the interesting thing. On days I don't run PPC, my direct traffic is non-existent. On days I run google ads, according to analytics I get insanely high amounts of direct traffic.
Here are some screen shots of my analytics. First screenshot is a day running google ads, the second is a day with 0 adspend:
So it seems like either one of two things are happening here:
Google analytics is not attributing clicks correctly. It's reporting clicks are direct when it's really from google ads, or potentially it's double reporting clicks in both categories.
The only other thing I can think of is users are bookmarking my site or coming back to it directly after shopping around a bit. If I had a more reasonable amount of direct traffic, I would assume this is what's happening. However my direct traffic is so high that this seems very unlikely.
If anyone has any ideas I would love to hear them.