Hey, I'm looking to eventually sell my Fortnite Instagram account, 45k followers and average 1.5k likes. I haven't been able to monetize it at all, I'm wondering how much this would go for in the open market?
This post basically takes former u/humblesalesman's post from years ago and plugs it in for a new niche. All credit goes to him w/r to the methodology used. My main goal here is to practice niche hunting. In short, the niche is pottery making. The particular product I'm targeting is a potter's wheel. For the affiliate marketers out there, I would be happy to hear your feedback on what I did and what I could have done better.
First thing to do was to find a niche. After a little bit of thinking, I decided to Google list of hobbies, because I thought hobbies are something people go out and buy products for. At the top of the page, I saw some google cards that listed out different hobbies. One of them was "Pottery". I chose it because I it is something I wouldn't mind learning more about. After that, I opened up Google's Keyword Research tool to dig deeper.
The first keyword I tried was "pottery". I received a list of keywords back from keyword planner which I sorted by average monthly searches. From there I started discovering more and more keyword phrases that I could dig deeper into. I discovered "pottery painting", "pottery wheel", "pottery clay", "pottery kiln", and others. From there I put some of those keywords back into the planner, such as "pottery wheel", "pottery painting", and "pottery kiln". The keywords returned for "pottery wheel" gave me more interesting keyword phrases like "pottery wheel for beginners" and "used pottery wheel for sale". These keyword phrases are all things I could write about. At this point I had some things I could Google and look at. I will continue this train of thought in the Competiitor Research section below. First I wanted to take a look at Google Trends.
Google Trends Analysis
I looked up some of the initial keywords I found above in Google Trends. These were "pottery wheel", "pottery clay", and "pottery kiln". First I saw which ones were more popular in relation to each other. It looked like "pottery clay" was just a tiny bit more popular than "pottery wheel", and both were double as popular as "pottery kiln". Then I changed the time frame to "past 5 years" to see if there is a decline in the popularity of the terms. It seemed to be steady. I changed the time frame back to "past 12 months" and scrolled down to look at each keyword. Starting with "pottery wheel", I changed the "Interest by Region" card to give me a list instead of a map. It looked like Australia was number 1, and United States was number 2, Canada 3, New Zealand 4, and United Kingdom was number 5. Now I have a better idea of my audience for "pottery wheel". Next to the Interest by Region card is a "Related Queries" card. There I could see that the query "best pottery wheel for beginners" was a Breakout, meaning its popularity has increased by 5000% compared to the others on the list. That phrase matches almost exactly with "pottery wheel for beginners" that I found in the Keyword Research section above. So next in the competitor research section I will Google that phrase and see what comes up. Before moving on, I looked at the other keywords I entered into Google Trends to see if I can find more interesting stuff. Nothing really, so I will stick with "pottery wheel" and "best pottery wheel for beginners" as a starting point for now.
I downloaded the Moz SEO Addon to see page authority and domain authority scores of my competitors. I remember reading that scores below 40 should be "easy" to beat. I started Googling some of the keywords I listed earlier. The first thing I searched was "Best Pottery Wheel for Beginners". A list of what I found:
The first link is https://wiki.ezvid.com/best-pottery-wheels and they are doing amazon affiliate program. The video they have along with their numbered list style seems to help them place on the top of the google search. The site itself is not specific to pottery however, so maybe they can be out-competed in this specific niche. Page Authority: 34, Domain Authority: 60
The second link is https://www.thesprucecrafts.com/how-to-buy-a-potters-wheel-2745979 which is a more arts-and-crafts related site than ezvid, but still not specific to pottery. They do not have amazon affiliate links up as far as I can tell. However they seem to be fairly knowledgeable on the subject. This will be a good place to learn more about the subject. Page Authority: 20, Domain Authority: 30
The third link is https://ceramic.school/pottery-wheels-beginners/ - it looks to be geared towards ceramics, pretty specific. They have a list of four pottery wheels with descriptions, as well as an affiliate link for each. This may be the main competition. They also have good content to learn from. Page Authority 20, Domain Authority: 24
The fourth link is https://borncute.com/top-pottery-wheels-for-kids/ - the website reviews toys for children. The page itself reviews pottery wheel toys for children and has amazon affiliate links. I don't think it is a main competitor as it focuses on children's toys. However it gives me a possible idea to write about in the future. Page Authority: 25, Domain Authority: 39
The rest of the links look to be forums and amazon links, which from what I've learned, should be easy to outrank.
Next thing to do was look up some pottery wheels on Amazon.
I searched for pottery wheel on Amazon. The results brought up only a few products with tens and up to hundreds of reviews. This worried me because it made me think that pottery wheels aren't the most popular items. I wish there was a way to see how many were sold in the past month on Amazon. I tried to dig a little deeper and see where some of these pottery wheels rank in the Arts, Crafts, and Sewing section of Amazon. I looked at this pottery wheel - it is ranked #24,914 in Arts, Crafts & Sewing. To get an idea of the size of the Arts, Crafts, and Sewing market I went to https://www.amazon.com/Arts-Crafts-Sewing/ and scrolled down until I saw something that said "1-24 of over 90,000 results for Arts, Crafts & Sewing". So I assume that the pottery wheel I was looking at was 24914 out of 90000. This is almost in the top 25% of items. I'm not sure how good of a heuristic this is, but better than nothing I guess. I still wish there was a number of items sold per month :)
On the other hand the price of these wheels is typically high, around 500USD and up. This means a higher commission on each item sold. Additionally, there may be other affiliate programs for potters' wheels outside of Amazon. For example the ceramic.school site mentioned above links to products that are not on Amazon.
In summary, it looks like pottery making is a niche that one can compete in. The pottery wheel is a product that could be reviewed and linked to for commission on affiliate sales. There may be other items in this space that can also be reviewed and sold such as pottery sculpting tools, pottery clay, paint, and even kilns. The number of reviews for pottery wheels on Amazon was a bit discouraging however as it made me think that sales per month won't be astronomical. However, it can still be profitable.
I managed to build a 6 figure business in around 7 months after I was fired from my job.
There were so many sleepless nights, lots of learning, and about 6k credit card debt to get me up and running until I was self sufficient (I had $0 in my account and a mortgage etc)
I’m at the point now where I’m lucky to have hired some amazing people, and I rarely need to work within my business.
I want to monetise this story. I love to coach, inspire, teach, and at 28 and from pretty humble background, I feel like I have a lot to offer people who were in the same position as me and may like to give up.
I have thought about things like YouTube but I just can’t think of how I can get my voice across there?
I need another project and I think there’s a lack of no-frills entrepreneurs that can be role models out there. Too many “here’s my lambo” types, and that’s not what many people’s goals are at the start. I remember repeating “I just want to pay my mortgage and feed myself and my dog” as my first major goal.
Any ideas or advice?
Edit: I have been in business and making well beyond 6 figures (of profit) for over 2 years now. Just didn’t want it to seem like I had been in the game for 7 months and was ready to teach others!
I have a ton of ideas daily. I woke up at 3:30 last night and had an idea pop into my head, so I pulled out Evernote to make sure I wouldn't forget it. My girlfriend listens to endless ideas and complaints about systems I believe could do with a revamp/upgrade, so maybe its time the world heard them also. Some of these ideas are great, some need some work, some are mine, some are adapted.
I thought I would share them and hopefully, someone with the time and ambition can pursue them. Call it my way of shaping the world without our personally building each from the ground up.
By all means, dive into these and if you do decide to please give me a shout or tag me. Would love to know someone is using these.
Let me know in the comments if you like any of them in particular and feel free to message me for any more details if you are interested in pursuing them!
Here are some of my favourite...
The Master Plan: There are heaps of charities out there doing a ton of good in loads of different areas. However, to tackle something big like climate change I believe it would be better to work together.
The gist: Similar to 1% for the planet's idea, this would be a charity that leads charities, asking them to spend 10-20% of their resources on a certain task to help the planet as a whole (in my thinking its climate change). You would use a certification to help bring people on board, so a charity can say they are part of the movement.
Seaweed: Now, this idea is actually being pursued but a small handful of people in Denmark and Australia, however, it is very early and needs ALOT of help.
The gist: In 2016 a study was released by James Cook University on the inhibition of methane production by various types of seaweed, one managing to reduce the production by up to 90% whilst also providing mineral supplementation.
About 14.5 percent of anthropogenic greenhouse gas emissions come from livestock. That is more than global car and airplane traffic emissions combined. With livestock responsible for 44 percent of all human-caused methane - a gas that has 36 times the global warming potential of CO2 - this could cut a huge chunk of the 3.1 gigatonnes these animals release into the atmosphere each year in burps and farts. To put that 3.1 gigatonnes of methane into perspective, the entire European Union releases just over that amount of CO2 each year. And if we cut that 3.1 gigatonnes by 70 percent by adding seaweed to livestock feed, we’d be clearing 2.17 gigatonnes of methane released into the atmosphere by livestock every year.
Thats not taking into consideration the CO2 requested through the growing process or any of the other benefits there. Approximately 12% of feed is lost as methane emissions and with feed being the primary expense for producers, reducing this cost by 90% would save 10.8% on feed costs.
My Macros: This is the Deliveroo/Just Eat for people who count their macros.
The gist: You could piggyback the data from peoples macros calculator app (my fitness pal) to find them a takeaway/restaurant. Say they want to eat a certain macro breakdown for lunch they can search restaurants that will provide them with a meal with those macros. Or if they want to go all in and use their daily macros they can search by the leftover macro breakdown they have.
Alt-student loans: SO many businessmen and women believe the current education system is inadequate for teaching people the life skills they need in the modern world.
But no one has changed it, yet.
I believe it is failing and if it doesn't change it will fade out with the introduction of automation.
Gist: Create an alt-student loan platform with a peer-2-peer landing back end and a front end that allows people to take out a year loan for self-education/alternative education.
Pre/post flight supplements: Every time I get off an aeroplane I feel like I have sat in a microwave. It's horrible (if anyone has any tips I'd love to hear them)!
The gist I know that things like CoQ10 can help but no one wants to carry a whole bottle. Maybe when you buy tickets you can select a supplement extra where you get sent one pre-flight mix and a post-flight mix to ease the transition. (This is a business I would love to be involved with and have a ton of ideas here)
Shipping container aquaculture: In the UK we had a salad shortage recently. Global warming is changing the planet fast and for a reliable source of food, farming may need to be brought closer to the user and in a more controlled environment.
The gist: Use aquaponics to farm greens and fish in shipping containers close to cities. This isn't need and is being explored however I think it needs to be better backed. start taking away peoples food and they get hangry.
Specialist parts: The invention of 3D printing is wonderful, along with automation, it will change the logistics industry.
The gist: Companies only buy goods from China due to cheap labour, if you can automate the production closer to home you skip out on transport costs and time. This is still some way off but specialist parts that are brought in from abroad can already be moved closer to home with 3D printing. Find specialist goods that need to be purchased from the other side of the planet and then produce them locally with 3D printing.
AI bookings: Table bookings, hotel rooms, haircuts, all require a phone call. As a business, you have to account for the cost of separate phone calls to each person, as a customer, the time of making the booking.
The gist "Alexa, order shopping list 3 from Waitrose for Wednesday" "Alexa, book me afternoon tea for 4 at the Ritz this Sunday"
"Alexa, book me a haircut at Frankie's next Sunday" "Certainly, is 5 pm ok?" "Yes"
Voice is going to be the automation of the bland. No longer will you need to make phone calls to book things or to have the visual clutter of adverts while you order. Think about it, the more you do, the bigger you will realise it will be. Facebook chat-bots out the window, in walks voice activation.