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Despite the presence of tools that make content marketing a whole lot more accessible, it’s still not a marketing approach for the faint-hearted. Building an audience, creating and distributing content, and actually compelling your readers to take a desired action… well… it takes a huge effort! It’s not all doom and gloom though. There is one platform, right under your […]

You're reading The Complete Guide to Quora Marketing which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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Marketing strategy has always been in a state of flux. One of the most recent trends to catch fire, has been user-generated content. And along with it comes a greater focus on authenticity. Marketing strategies are understandably more geared towards customer engagement than ever before. Review platforms in particular are effective when it comes to user-generated content. Platforms like Yelp […]

You're reading How to Encourage Customer Reviews for Better Sales which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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When it comes to optimizing and updating content, many site owners find themselves thinking “easier said than done.” We don’t blame you, and you’re definitely not alone. With so many things to stay on top of, crawling through your entire catalogue of pages and posts to check optimization levels probably doesn’t sound too appealing huh? Blech! Not my cup of […]

You're reading The Easy Way to Optimize and Update Your Website Content which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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Remember when 301 redirects were the talk of the town? No? Me neither. But that’s search engine optimization for you. It may not be sexy all the time. Hell, it rarely is. But if you pay attention to detail, and don’t mind doing the nitty gritty, you’re going to be a step ahead of the competition. You also don’t want to […]

You're reading Idiot-Proof Guide to 301 Redirects which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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By now, you’ve probably heard a lot of pretty amazing things about search engine optimization or SEO. Hell, we’re pretty enthusiastic about it here at RankPay. That’s probably no surprise. But to be fair, sometimes people can get a bit carried away. You might hear that you simply can’t have a successful business in 2018 without a great website and […]

You're reading The True Benefits of SEO (Fluff Not Included) which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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When it comes to most things in SEO, it’s important to choose quality over quantity. Instead of buying 100 lame links, earn 5 legitimate ones. Don’t build 10 boilerplate pages with duplicate copy. Instead, put some blood sweat and tears into 2 high-value and well-targeted pages. Similarly, when you’re doing your keyword research, it’s important to be surgical. The “shotgun” […]

You're reading How to Target Multiple Keywords on One Page which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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In the digital age, there are more ways for businesses to reach targeted audiences than ever  before. Think about it. You’ve got your mailing lists, search engines, display advertising networks… and of course, social media sites. Of all the social media platforms, I think it’s safe to say that one rules supreme. Good ol’ Facebook. With the largest user-base and powerful engagement […]

You're reading How to Create the Perfect Facebook Business Page which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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SEO is a pretty fast-paced game. No wonder small-business owners are intimidated. After investing a bunch of time in learning the basics, all too often the rug gets pulled out from underneath your feet. The tactics you’d just started looking into may be ineffective a few weeks or months later thanks to Google’s constant rollout of algorithm updates. For example, building multiple […]

You're reading 5 Essential SEO Tips and Tricks (2018) which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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In early 2016, we started offering a blog management service to our existing SEO customers. We knew it would be a success, but we didn’t know how quickly it would take off. At the time of writing, we’re now publishing over 5,000 pieces of unique content for our customers, every month! The feedback has been so positive in fact, that […]

You're reading Introducing RankPay’s Blog Writing Service which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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Do you run a local business? Are you looking to improve your discoverability? Want to make sure your target audience sees your digital store front first when they start looking for a local store? Drop what you’re doing, and set aside 5 minutes to read this article. I’m going to teach you the basics of local search marketing, and they’re […]

You're reading Local Search Marketing Fundamentals which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.

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