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The Marketing Live 2019 conference took place on May 15th in San Francisco and the main news to come out of the conference was automated campaign types that deliver ads across multiple Google properties.
This initiative originally came from the Universal App Campaign which was created in 2017. The idea behind this campaign was to create dynamic ads and serve them across search, display and app store.
The reason Google is pushing multi-channel campaigns is to make it easier for advertisers to reach consumers at different stages of the conversion funnel. Moreover, with the support of machine learning, this campaign can also tailor ad-copy based on the consumers intent.

It’s understandable why Google wants to push multi-channel campaigns and whilst automated campaigns might not work for every account, it is worth taking into consideration, as from experience, the Universal App Campaign worked extremely well for one of our clients.

Google also addressed some measurement and privacy concerns for the multi-channel campaign. Google America’s President, Allan Thygesen and Chief Business Officer, Phillip Schindler said: “Perfect multi-touch attribution isn’t a reality yet, but we shouldn’t let the perfect be an enemy of the good”.

Schindler and Thygesen were open about the need for improved cross-channel measurements and were optimistic in Google reaching this goal. However, with GDPR, Schindler admitted it might take Google longer to deliver the tools advertisers need.

Another concern involved agencies and brands internal media and marketing teams. With multi-channel campaigns incorporating search, video, display, emails and more, companies would need to decide which team would own the campaign. Therefore, internal team structures might need to be looked at once multi-channel campaigns are available.

Either way, it seems Google is investing a lot of time and money into bringing this campaign into fruition and it could be a good idea for advertisers to plan ahead and make any necessary amendments for the multi-channel campaign launch.

The post Marketing Live Highlights appeared first on PushON.

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If you’re new to the world of eCommerce and looking to swot up on Magento you’re in the right place.

Below are some key facts that should help you to decide if the platform is right for your business.

  • Magneto is the world’s leading provider of eCommerce software
  • More than 250,000 retailers use Magento for their online store
  • Famous names that use Magento include Helly Hansen, Twentieth Century Fox, Ford and Nike
  • In early 2018 Magento was bought by Adobe for $1.6 Billion
  • Since the acquisition, Adobe has continued to increase investment into Magento and the open source model
  • Unlike many competitors, the platform is designed with eCommerce at its core
  • The open source community version of Magento software is free to install
  • The commercial offering has a vast number of additional features and services
  • Magento currently has over 300,000 Magento partners throughout the world
  • Collectively, these partners have created 4,000 extensions that are available to purchase on the Magento marketplace
  • Extensions can be added simply and conveniently using blocks of code
  • They also contribute approximately 30% of the code for Magento
  • The PaaS solution is a single tenant implementation on Amazon Web Services (AWS) infrastructure
  • Caching is built into Magento to optimise page load speed
  • Small businesses generally begin by using the cloud. However, as a business grows there is potential to scale up
  • Magento is currently working towards adding Microsoft Azure to support their software
  • AWS support will continue to be offered to business owners in addition to Azure
  • In June 2020 Magento will discontinue its support for Magento 1 and instead switch their focus to the Magento 2 platform
  • Magento 2 offers a much-improved version with enhanced performance parameters, streamlined checkout process, SEO tools, improved indexing and improved compatibility across eCommerce platforms
  • Both the open source and commercial version of Magento are updated every six to nine months
  • 70% of business owners using Magento have a B2B and B2C store

PushON is a certified Magento solutions partner. If you’d like to find out more about Magento, contact one of our qualified experts today on 0161 820 7628

The post A Quick Guide to Magento for Beginners appeared first on PushON.

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If you’re new to the world of eCommerce and looking to swot up on the basics of Magento you have come to the right place. Below are a few of the key facts surrounding the platform that should set you on your way to deciding if the platform is right for your business.

  • Magneto is the world’s leading provider of eCommerce software
  • More than 250,000 retailers use Magento for their online store
  • Unlike many competitors, the platform is designed with eCommerce at its core
  • Their combined domains sold over $155 billion of products and services in 2018
  • Famous names that use Magento include Helly Hansen, Christian Louboutin, Twentieth Century Fox, Ford and Nike
  • The open source community version of the software is free to install
  • The commercial offering has a vast number of additional features and services
  • Magento is available in either a PaaS (platform as a service) or as on-premise software
  • The PaaS solution is a single tenant implementation on Amazon Web Services (AWS) infrastructure
  • Caching is built in to Magento to optimise page load speed
  • In early 2018 Magento was bought by Adobe for $1.6 Billion
  • Since the acquisition Adobe has continued to increase investment in to Magento and the open source model
  • Small businesses generally begin by using the cloud. However, as a business grows there is potential to scale up
  • Magento is currently working towards adding Microsoft Azure to support their software
  • AWS support will continue to be offered to business owners in addition to Azure
  • In June 2020 Magento will discontinue its support for Magento 1 and instead switch their focus to the Magento 2 platform
  • Magento 2 offers a much-improved version with enhanced performance parameters, streamlined checkout process, SEO tools, improved indexing and improved compatibility across eCommerce platforms
  • Both the open source and commercial version of Magento are updated every six to nine months
  • Magento currently has over 300,000 Magento partners throughout the world
  • Collectively, these partners have created 4,000 extensions that are available to purchase on the Magento marketplace
  • Extensions can be added simply and conveniently using blocks of code
  • They also contribute approximately 30% of the code for Magento
  • 70% of business owners using Magento have a B2B and B2C store

PushON is a certified Magento solutions partner. If you’d like to find out more about Magento, contact one of our qualified experts today on 0161 820 7628

The post A Quick Guide to Magento for Beginners appeared first on PushON.

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Adobe recently launched the latest segment of its experience package – the Commerce Cloud.

Designed and built with Magento in mind, Adobe Commerce Cloud is fully integrated with the rest of Adobe’s tools including Analytics Cloud, Marketing Cloud and Advertising Cloud.

The new developments will improve the usability of the platform with a dashboard feature and artificial intelligence. It will also be compatible with Amazon Marketplace.

Jason Woosley, VP of Commerce Product & Platform for Adobe’s Experience Business commented “Tailored to the needs of global B2C and B2B companies to support multiple brands, sites and countries and to orchestrate commerce across every channel, Adobe Commerce Cloud provides a highly customizable and scalable end-to-end platform to manage, personalize and optimize the commerce experience across every touchpoint.”

For more information about Adobe’s Commerce Cloud visit Adobe.com

To speak to one of our e-commerce and Magento experts call us today on 0161 820 7628

The post Magento Users Rejoice as Adobe Launches Commerce Cloud appeared first on PushON.

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So, we’re a quarter of the way through 2019, spring has arrived, and so has the weather (hopefully it will last again), but more importantly, so has Game of Thrones.

Our first Magento and Online Marketing Meetup in Manchester for the year has been and gone, and we’re gearing up for the next ones.

As you know, PushON has been organising Magento Meetups for a few years and we wanted to continue to grow the digital marketing sector in the North West. We held our first Online Marketing Meetup earlier this month which was a success. We had fantastic speakers both agency and client-side, and enthusiastic marketing professionals attended. Don’t worry if you missed the first meetup; you can find the speaker slides here.

PushON, along with our partners, has organised three more meetups; Bristol Magento, Manchester Magento and Manchester Online Marketing Meetup.

The Bristol Magento Meetup will be our first one of 2019, and with help from our friends at Brightpearl, we’re aiming to develop and promote digital marketing within the South West region, with the hope of influencing job opportunities and further interest in Magento, and eCommerce.

Our friends at Klevu have kindly sponsored the event and will be the headline speaker. We also have Tom Robertshaw from Space 48, plus two more speakers to be announced. The meetup will be held at the Navy Volunteer, King Street on 1st May.

RSVP your place today.

On Wednesday 5th June, we will be hosting our Summer Magento Meetup at WeWork Spinningfields. The event is sponsored by HardSoft, who will also be our headline speaker. Keep an eye out for more updates including speaker announcements.

RSVP your place today.

Finally, our second Online Marketing Meetup will be the following week on Wednesday 12th June at WeWork Spinningfields. We have four speakers lined up:

  • Mark Kuhillow from R.O.EYE
  • Pierre from Hun Consulting
  • Jonny Swindlehurst from Last Dot
  • Alex Hogan from PushON

RSVP your place today.

All our Meetups are free to attend, and food and drinks will be provided.

If you’re interested in speaking at our Meetups whether it’s in Manchester or Bristol, please feel free to get in touch with us. We’re always on the lookout for speakers.

If you think your city would benefit from a digital marketing meetup covering Magento, eCommerce or Online Marketing, let us know, and we’ll do research.

We hope to see you at our upcoming Meetups!

The post Fancy Meeting Up This Summer? appeared first on PushON.

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According to a report conducted by Adobe, one of the key digital trends large and small organisations are focusing on in 2019 is personalising their customer experience. Although you will find most organisations are already making this a priority, it’s important to remember customers’ expectations grow all the time and therefore there’s no room for complacency.

The report also mentions 20% of the B2B sector is most excited about optimising the customer experience in 2019. Whilst 21% of the B2C sector is interested in data-driven marketing that focuses on the individual; however, you could argue this also links to improving the customer experience.

For PPC advertisers, cross-channel advertising seems to be a key focus for 2019. As all advertisers are aware, it’s not enough to just be seen across Google, companies also need to be seen across Bing, Amazon and Social Media Channels.

This focus on cross-channel advertising also feeds into the 2019 trend the Adobe report discovered. Advertisers are ensuring they keep their customers engaged through each stage of the conversion funnel by delivering positive experiences to keep customers wanting more.

The report also highlights the top challenge for advertisers in 2019; ‘difficulty getting a holistic view of the customers across all interactions.’ This isn’t a surprise with the growing number of customer touch points that advertisers must cater to, to ensure they deliver a seamless customer experience.

This could be why the B2C sector is increasingly interested in data-driven marketing that focuses on the individual. Because the better use of data, leads to more effective audience segmentation and targeting and therefore creating a more personalised customer experience.

Ivan Pollard also supports this in Adobe report “data is going to unlock the complexity of any number of customer journeys and we can understand and connect with them at the right time. And every one of them will be slightly different”.

In addition to this, respondents from the Adobe report predict that delivering personalised experiences in real time will be the most exciting prospect in three years’ time.

Therefore, it seems all advertisers need to continue their efforts in personalising the customer journey or start making it a priority. This is to ensure customer loyalty as well as remain competitive within their industries.

The post How Will the Latest Digital Trends Affect Paid Media? appeared first on PushON.

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PushON recently hosted their first online marketing meetup in Manchester. Around 40 digital marketing enthusiasts attended, along with four exceptional speakers from various sectors within the industry, including agency professional and clients.

The North West, particularly Manchester, has turned up the volume in marketing of late with innovative marketing techniques and creations ensuring brands worldwide standout from the crowd whilst continuing to drive impressive revenue and site visits.

The meetups that we organise aim to bring the digital community together, whether its marketing related or focused around Magento.

We were fortunate to have fantastic online marketing agencies and client-side businesses volunteer their time to speak at the meetup. These included;

  • Ceri Francis from Music Magpie who spoke about measuring Facebook.
  • Denise Maskew from United Utilities who did an insightful talk on marketing from inside a corporate organisation, and how to support and understand the internal marketing teams.
  • Ben Wilkins from Regital, who spoke about the revolution of in out of home.
  • Gareth Hoyle from Marketing Signals who discussed how to drive new clicks to your physical bricks.

We can’t forget to mention Richard Gregory who was the compere for the evening and Run 2, for sponsoring the event.

Don’t worry if you missed the Online Marketing Meetup; you can find a link to the slides here.

We’ve just announced the next Online Marketing Meetup which will be hosted at WeWork Spinningfields, on Wednesday 12th June starting from 6pm. You can register your free place here.

We already have the speakers lined-up for the next meetup; these include:

  • Mark Kuhillow from R.O.EYE: ‘Retailers – proving the incremental value of the traffic you acquire’.
  • Pierre from Hun Consulting: ‘Deliver true data-driven marketing within a global organisation’.
  • Jonny Swindlehurst from Last Dot: ‘How to manage and get the best out of freelance resource’.
  • Alex Hogan from PushON

PushON also organises Magento Meetups. We have our second Manchester event on June 3rd at WeWork Spinningfields, and one in Bristol on 1st May at the Navy Volunteer.

We hope to see you at our next Meetups!

The post When Online Marketing Experts Hook Up appeared first on PushON.

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PushON has been busy as of late with our Meetups. We had our first Manchester Magento Meetup this month which was a huge success.

Approximately 50 Magento enthusiasts attended the Manchester Magento Meetup, and the feedback we received was fantastic. Klevu, the instant site search providers for eCommerce websites, kindly sponsored the event and were the headline speakers. It was a brilliant talk too from Claudia about ‘Sailing through Amazonfication’. There was a fun quiz at the end to win a £100 Amazon voucher.

We must do a shout out to the other three speakers, who also provided the attendees with an insightful talk. These included Marek Kubak and Bartłomiej Szymański from Strix whose choice of topic included ‘Magento 2.3 MSI – Multi-Source Inventory’; Angelo Maragna from Interjar who spoke about ‘Dissecting the cache’, and Katy Wilson from Magento who did a talk around ‘Adobe and Magento: What the future looks like, Magento 2.3 and beyond’.

Don’t worry if you missed the Manchester Magento Meetup; there will be another one coming up in the next few months, so, keep an eye out on our Manchester Minds of Manchester Meetup page.

We are in the process of finalising the next Bristol Magento Meetup too, so keep an eye out for updates on this event also.

If your specialism is more focused around online marketing, we have our first Online Marketing Meetup coming up on Wednesday 3rd April at the Manchester Digital Tech Incubator on Oxford Road.

The event is free to attend, and while we’re finalising influential speakers from the world of digital marketing, we’re excited to have Ceri Francis from Music Magpie who will be discussing ‘Measuring Facebook’. Ceri will share some insights into the steps taken at Music Magpie to understand budgets and performance for Facebook.

Below is everything you need to know about the Online Marketing Meetup:

Venue and Location: MSP Tech Incubator, Manchester Technology Centre, Oxford Road, M1 7ED.

Date: Wednesday 3rd April

Time: 6pm – 8.30pm with post-meetup drinks to give you a chance to network. Please arrive for around 5.45pm if possible.

Food and Refreshments: We will be supplying pizza and an assortment of beers, wine and soft drinks.

Cost: It’s free!

Speakers:

  • Ceri Francis from Music Magpie: ‘Measuring Facebook’.
  • Gareth Hoyle from Marketing Signals: ‘Driving Digital Clicks To Your Physical Bricks’.
  • Denise Maskew from United Utilities: ’A Look At Marketing From Inside A Corporate Organisation – How To Understand And Support Internal Marketing Teams’.
  • Ben Wilkins from Regital: ‘The Revolution In Out Of Home’.

RSVP your free place at the Online Marketing Meetup here.

Keep an eye out on our Magento and Online Marketing Meetup pages for updates on upcoming events.

The post The Latest News On Our Upcoming Events… appeared first on PushON.

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Magento is a growing force in the world of eCommerce and with their continued investment into the Magento 2 platform, with its increased functionality and rich detailing, is sure to consolidate their position at the forefront of omnichannel retailing.

For some retailers, the ‘Open Source’ nature of Magento 2 may lead them to venture into developing a site for themselves. However, the expertise and experience that the right agency can offer to a project can prove invaluable,  potentially saving marketing managers time, money and stress.

What should you look for when partnering with a Magento agency?

Like any working partnership, the chemistry must be right. Open and honest communication is fundamental to any successful project. But there are other factors that will determine the success of a new build. If you’re considering entering into a working relationship with a Magento Agency, the following tips may help you to forge a successful partnership.

Have a Clear Vision

Be specific about what you’re trying to achieve.
Map out the desired customer experience for your website and consider the moving parts that should make up the site.

For example;
• Are images important to your products and overall marketing strategy?
• Should there be a gift messaging capability?
• Would content on how to use your products or engage with the culture surrounding your industry encourage engagement and long-term relationships with customers?

Asking these types of questions and providing definitive answers at the start of a project will increase your chances of success.

A good agency will bounce off your ideas, help you assess the available options and determine what is achievable, but ultimately, it’s your business. You know your customers best. Take the lead and help the people you work with to achieve the highest possible standards of work by stating your expectations clearly.

Have a Budget and Know What You Are Paying For

It may seem an obvious point but it’s important to have a workable budget and to be clear about what you expect to receive for spending it. Having an unquestionable definition of what you are paying for is vital. Time spent quarrelling over vague or unspecified demands wastes time and creates unnecessary friction between the people working on the project.

Invest in Ongoing Support

Having invested so heavily in the creation of your website and the relationship you have built with the agency that provided it, having a constructive ongoing support mechanism is the best way to ensure long term success.

There are bound to be issues at launch. Managing orders, products, promotions and everything else that goes in the day to day functioning of business is likely to throw up the occasional problem that can not be accounted for at the planning stage.

In the long term, ongoing support will ensure that your issues are solved swiftly and without causing further issues by damaging the architecture of the site during repairs.

The post How to Ensure a Successful Partnership with Your Magento Agency appeared first on PushON.

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PushON has been busy as of late with our Meetups. We had our first Manchester Magento Meetup this month which was a huge success.

Approximately 50 Magento enthusiasts attended the Manchester Magento Meetup, and the feedback we received was fantastic. Klevu, the instant site search providers for eCommerce websites, kindly sponsored the event and were the headline speakers. It was a brilliant talk too from Claudia about ‘Sailing through Amazonfication’. There was a fun quiz at the end to win a £100 Amazon voucher.

We must do a shout out to the other three speakers, who also provided the attendees with an insightful talk. These included Marek Kubak and Bartłomiej Szymański from Strix whose choice of topic included ‘Magento 2.3 MSI – Multi-Source Inventory’; Angelo Maragna from Interjar who spoke about ‘Dissecting the cache’, and Katy Wilson from Magento who did a talk around ‘Adobe and Magento: What the future looks like, Magento 2.3 and beyond’.

Don’t worry if you missed the Manchester Magento Meetup; there will be another one coming up in the next few months, so, keep an eye out on our Manchester Minds of Manchester Meetup page.

We are in the process of finalising the next Bristol Magento Meetup too, so keep an eye out for updates on this event also.

If your specialism is more focused around online marketing, we have our first Online Marketing Meetup coming up on Wednesday 3rd April at the Manchester Digital Tech Incubator on Oxford Road.

The event is free to attend, and while we’re finalising influential speakers from the world of digital marketing, we’re excited to have Ceri Francis from Music Magpie who will be discussing ‘Measuring Facebook’. Ceri will share some insights into the steps taken at Music Magpie to understand budgets and performance for Facebook.

Below is everything you need to know about the Online Marketing Meetup:

Venue and Location: MSP Tech Incubator, Manchester Technology Centre, Oxford Road, M1 7ED.

Date: Wednesday 3rd April

Time: 6pm – 8.30pm with post-meetup drinks to give you a chance to network. Please arrive for around 5.45pm if possible.

Food and Refreshments: We will be supplying pizza and an assortment of beers, wine and soft drinks.

Cost: It’s free!

Speakers:

  • Ceri Francis from Music Magpie: ‘Measuring Facebook’.
  • Gareth Hoyle from Marketing Signals: ‘Driving Digital Clicks To Your Physical Bricks’.
  • Denise Maskew from United Utilities: ’A Look At Marketing From Inside A Corporate Organisation – How To Understand And Support Internal Marketing Teams’.
  • Ben Wilkins from Regital: ‘The Revolution In Out Of Home’.

RSVP your free place at the Online Marketing Meetup here.

Keep an eye out on our Magento and Online Marketing Meetup pages for updates on upcoming events.

The post The Latest News On Our Upcoming Events… appeared first on PushON.

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