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3 Reasons Not to Hire an Outsourced Marketing Agency - YouTube


Looking for reasons to NOT hire an outsourced marketing agency? Well look no further! Let’s get started. (Warning: This post may contain trace amounts of jest.) 

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A week ago I heard the familiar ‘ping!’ of my email inbox. And there it was – the announcement from HubSpot’s partner team that they have decided to sunset the keyword tool in May of 2018.

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CRM (Customer Relationship Management) systems have come a LONG way over the course of their approximately 50-year existence. Yes, probably shocking to many, the first incarnation of a CRM surfaced way back in the 1970s and has been evolving along with technology ever since. This article provides CRM history by the decade for those interested in this technological evolution.

For the rest of us firmly planted in 2018, the focus of this article is to categorize the attributes of a kick-ass CRM. As the workhorse of any organization, your CRM should be making business more streamlined, efficient, and effective. Here are a few ideal CRM attributes you should look for when evaluating your options.

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[Introduction] The 1 Thing You Must Know to Make Your Agency-Client Relationship a Success - YouTube


The agency-client relationship is always a hot topic among marketers and the tone of the conversation is always dependent on your experience.

If you are a client that has had terrible engagements with agencies, then you are naturally negative and dismissive of what an agency can do for your company. If you are an agency that has struggled to please clients and dealt with high turnover of your client base, then you also are likely to feel jaded.

A recent study on the agency-client dynamic, appropriately called Mad Men to Sad Men, reveals the frustrations of both clients and agencies in a landscape that is fast-paced, fiercely competitive and crowded with an exploding number of specialists, tools and technologies.

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3 Quick Social Media Tips You May Have Missed - YouTube

 

Keeping up with social media updates can be difficult for both users and companies alike. Popular social channels like Facebook, Twitter, and Instagram continually roll out new features that are often being revamped. In order to use these marketing resources effectively, it’s imperative that you keep up with the changes while they’re happening. This article highlights three key changes on Facebook and Instagram that you may have overlooked.

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When it comes to developing your content marketing strategy for 2018, the more you know, the better. And we have good news! It’s no longer necessary to pay an arm and a leg for a fancy marketing automation platform to learn what keywords you rank for, who is linking to your site, and what content opportunities are slipping through the cracks.

That’s where Spyfu comes in.

Like most advanced cloud-based marketing software solutions, Spyfu offers a suite of organic research tools for marketers. What's even better is that many of these tools are available for you to use today – right now – at absolutely no cost or commitment. You don’t even have to enter your email address.

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When is the last time you purchased something on Amazon without the endorsement of customer reviews? Or failed to purchase something because it lacked reviews?

In today’s peer-reliant marketing landscape where social proof reigns supreme, case studies are among the most valuable items in a B2B marketer’s toolbox. Yet as discussed in a recent blog post, a startling 78% of manufacturing companies are missing them from their website.

If your manufacturing firm falls into that majority, no more excuses. Here we are providing you with five basic steps to follow to turn past customer success into powerful case studies that convert. It’s easier than you think – so let’s get started!

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Artificial intelligence (AI) is ingrained in virtually every aspect of our lives now, even in the emails that arrive in our inbox. While email is certainly not a new, cutting-edge technology, there's no question it's still a vital marketing tool for both B2B and B2C businesses.

That being said, if you’re not using AI in your email marketing, you are missing out on insights and data that can help you dramatically improve your email open and click-through rates – and, ultimately, the chances of one day converting your recipients into  customers (or repeat customers!) Here are just a few of the great tools out there to bring your email marketing up to the next level.

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In the summer of 2017, PMG conducted a study of 100 manufacturing firms’ websites. This post is based on one of the surprising stats gathered from our research.

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Every year, our team attends HubSpot’s INBOUND marketing and sales conference. As we were selecting sessions to attend at this year's event, I was thrilled to see one dedicated to HubSpot portal cleanup. The session was run by care.com marketing guru Jessica Marble.

During my tenure at HubSpot, as well as here working with PMG clients, I’ve seen my fair share of messy databases. Here are some real-life examples your company may be familiar with:

  • 97 variations of your company logo in the file manager
  • 1,000 unique smart and static lists
  • Complex, interconnecting workflows
  • Contacts uploaded from a legacy CRM circa 2009
  • 20,000+ contacts with invalid email addresses
  • 14 clones of your home page template
  • 50+ “test” blog posts and landing pages in your drafts

If you can relate to one or more of the above, it may be time to clean up your company’s HubSpot portal. And now is the perfect time. GDPR makes data integrity not only important to your company’s long-term marketing success, but also a legal obligation. Yikes.

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