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Your company is kicking off a new human resources program or a companywide initiative. You’re asked to help with the employee communications. Where do you start? A strong foundation is key to your success. Before jumping into strategies, tactics and action plans, start here: 1) Provide Ongoing Counsel to Your Leaders Do your organization’s executives know what their reputations are? Do employees...

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I really enjoyed moderating Poppulo’s Customer Summit in London last month. Moderators get the best seat in the house, not least because of their proximity to the stage, but they also get to chat to the speakers in the weeks before the event to understand what they want to get across. When summing up an event, I work from my pre-event interview notes and captured ‘memorable...

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“Anything that is measured and watched, improves.”  Bob Parsons, Founder, GoDaddy When asked by Poppulo to write about measurement in Internal Communications (IC), I jumped at the opportunity. After all, it’s the holy grail for communicators. But wait. “There is no holy grail,” said Dan Kneeshaw, Senior Director, Global Communications – Digital Strategy and Brand Engagement, Walmart. “There’s no...

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A couple of months ago I wrote a blog suggesting that in my career I regularly observed internal communication covering for poor leadership. Let me explain what I mean by this in a little bit more detail. In my experience, once colleagues are through that initial learning curve they are, with some exceptions, pretty damn competent at the job they do. Indeed, I was often shocked at how good people...

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Writing employees’ performance objectives can be an annual challenge for managers. But it should not simply be a tick-the-box exercise. The most effective performance goals need to motivate employees. Here’s our 9-step guide to getting the most out of your employees with smart performance goals. Be SMART With SMART goals your employees can see immediately what’s expected of them.

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Poppulo by Guest Author - 2w ago

Few internal communication practitioners would dispute that measuring internal communication outcomes is hard. But it’s not impossible, especially if we collaborate with other parts of the business. When it comes to measuring internal communication (IC), we know what we should be doing – setting SMART objectives up front that link to organizational strategy, identifying KPIs and using quantitative...

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Poppulo by Guest Author - 2w ago

Employee engagement is a difficult thing to measure because it’s a tricky element to define. Some organizations class engagement as employee satisfaction, others see it as how happy an employee is in their job, while others still equate engagement to commitment. Even with such a multi-faceted concept, there are a number of ways in which you can measure employee engagement. William Kahn, who...

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In today’s context, any organization worth its salt has intensive Crisis Communications plans in place. Ranging from tactical actions for PR teams to take during dawn raids by regulators, to the larger picture of future scenario planning for remote possibility events – which long term thinking companies like Shell really excel at. Even a traditional power utility company, whose headquarters I...

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When I bought Appetite for Destruction in 1988, as a whippersnapper of 13, the impact was immediate. The album blew my mind, it was as far removed from the pop records dominating the charts as Pluto is from Earth. And now 30 years after I bought the album the impact will continue as Guns N’ Roses guide us through IC impact measurement! Measuring impact is the holy grail of internal...

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Below are my takeaways from the keynote speaker session with Kim Larsen at EuroCom 2018 in Copenhagen. Kim is executive vice president, Head of Corporate communications and relations at Dankse Bank. Why do you get up in the morning and go to work? Are you zealously gunning for increasing the profit margins of the company? Do you spend your lunch breaks pondering competitive advantages, and...

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