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I always considered cold email as a subpar channel. One that creates pipeline because you trick people to answer you. I often heard stories about companies that would fuel their entire growth with outbound. Which made me think twice about my preconceived ideas. Working at MadKudu, we were trying to find a channel that would […]

Cet article The No-BS guide to get 12% of accounts to reply to your cold email est apparu en premier sur Pierre Lechelle.

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I often see CEOs and executives killing themselves at work. They work until 11PM, they have no social life and they only see their loved ones during weekends. Truth is, we have all been there. When I was building my business, I told myself “you shouldn’t rest until you make it”. I worked until late […]

Cet article Let’s try working LESS est apparu en premier sur Pierre Lechelle.

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