Are you concerned that photographers who are pricing themselves low are undercutting the market?
In episode 278 of the Bokeh Podcast, we chat with Sarah Willey on why she believes every market deserves great photography services, not just the higher end. Listen in as she breaks down how photographers can be successful with budget weddings, and how they can begin servicing the budget-friendly markets.
Associate Photography Business: This brand allows for affordable quality under a brand not associated with Sarah’s business. (32:05)
Supply & Demand Business Model: As time goes by, she adjusts her pricing based on the demand for her business. (35:58)
Breakdown of Budget Wedding Expenses: (39:26)
$1500 x 6 = $9,000/month
$9,000/month x 10 months = $90,000
$90,000 – 20% = $72,000 (not including write-offs)
$72,000 – $150/wedding (for outsourcing editing) = $64,800
$64,800 – $12,500 (in business expenses) = $52,300
Bonus: Add in your print sales.
Ideas for Working with Budget Brides: (46:35)
1. Tune out what everyone says and be confident in your pricing.
2. If you focus on the budget pricing, you will stay busier.
3. Remember that your time is still valuable.
Do you ever feel stuck in your business without any sense of control over the direction you’re going?
In episode 277 of the Bokeh Podcast, Madi and Micah May share the story of their struggle with stress, exhaustion, and complacency when things didn’t go as planned. Listen in as they share how they managed to move forward, along with a few steps you can take to get unstuck in your business.
Advice for Photographers: Don’t be afraid to learn who you are, your strengths, and your weaknesses. (15:47)
Brand Position: Bringing personality to professional headshots. (19:33)
Madi & Micah’s Backstory (26:27)
Steps to Getting Unstuck: (32:44)
1. Realize when you need to ask for help and find a mentor(s).
2. Learn how to use your time well by setting good habits.
3. Hire experts for the things you don’t do well or don’t enjoy.
Does entrepreneurship leave you feeling disconnected from a community in your local market?
In episode 276 of the Bokeh Podcast, Gene Yoon shares how he collaborated with a few friends to create a co-working space that was influenced by the concept of community. Listen in as Gene shares some of the biggest lessons he’s learned from running a co-working space, along with how you can get started creating one today!
Have you found a way to generate recurring work within your business model?
In episode 275 of the Bokeh Podcast, Gustavo Fernandez explains why making the transition from wedding photography to corporate event photography was the key to consistent work. Listen in as he discusses networking for events, the principals for a successful corporate brand, and pricing your services.
Are you ready to profit more in your photography business through products sales, but have a fear of being too pushy while selling to your clients?
In episode 274 of the Bokeh Podcast, Tonya Damron exposes the reason that people are afraid of offering print products, and how you can overcome that fear. Listen in as she shares the opportunities you have to up-sell your packages and successfully profit from products in your business.
Do your personal relationships suffer because you’re investing all of your time into your business? The concept of balance is subjective, but it may be time to evaluate how you can have more of it in your life.
In episode 273 of the Bokeh Podcast, Deb Kalsbeek and Bethany Crambley of SnapJoy Studio share how they’ve found balance while juggling five businesses between the two of them. Listen in as they share about their experience in finding a way to balance their workload to fit their individual needs.
Joy Photo – Owned by Bethany
Snap Studio – Owned by Deb
Weddings In A Snap – Co-owned by Deb & Bethany
BE – Owned by Deb
SnapJoy Studio – Co-owned by Deb & Bethany
Brand Position: (11:43)
Joy Photo – Capturing joy and storytelling in a generic way that is specialized in a genuine way.
Snap Studio – Photographer serving wedding clients as one vendor to simplify the planning process so they can focus on the reason they’re getting married.
Wedding in a Snap – Weddings don’t have to be about the chaos, so plan your wedding over a two hour consultation.
BE – Education based on community over competition.
SnapJoy Studio – Provide a space that has all of the tools you could possibly need as a photographer.
The Lesson: (21:15)
Find a mentor.
Put yourself out there.
Are you looking for ways to grow your photography business without giving up even more of your time?
In episode 272 of the Bokeh Podcast, Kesha Lambert discusses the changes she had to make in her business and life that led her to grow a team of associate photographers. Listen in as she shares how building an associate team enabled her to create more time for herself, expand her reach in the market, and take on more clients in her business.
The Gear Bag: (20:40)
Cashews & an Ice-Breaker like Glitter or Confetti
Personal Shifts Made for Growth: (34:13)
Investing Time & Energy into Growing the Team
What Building a Team Enabled for Business: (40:50)
1. Growth – The number of clients that couldn’t book due to budgets, availability
2. Time – Photographing less because you have associates that can handle some of the weddings.
3. Reach – With lower price points for associates, you can reach an additional market that otherwise wouldn’t be able to afford your services.
Do you long to make a lasting impact on your community, but struggle with building a business model to reflect your overall concept?
In episode 271 of the Bokeh Podcast, Michelle Ellsworth opens up about the unimaginable loss that led her to make a mark on the world with her photography business. Listen in as she shares the heartfelt story behind her why, along with the steps you can take to make a lasting impact with your brand.
Focused on: Families, children, and senior portraits.
Brand Position: We believe every family has a story worth telling, each child has a childhood worth remembering and all relationships have a love worth showcasing. (3:30)
Book Recommendation: Building a Storybrand (5:17)
Storybrand Worksheet – mystorybrand.com
The Lesson: Adopt an “I don’t know how to do it, yet” mentality. (9:03)
Technique for Time: Always be present in whatever it is that you’re doing, create boundaries, and block off your time. (12:02)
The Gear Bag: JBL Portable Speaker (19:04)
Michelle’s Story: After a heartbreaking loss, Michelle realized what moments she would go back and relive; that’s what she provides to her clients. (30:41)
Steps to Implementing Your Mission Into Your Business:
1. Find your remark-ability factor; this eradicates all competition.
2. Get creative in all areas of your business.
3. Become humble and willing to learn.
4. Take action; when you become stagnant, you want to take action.
5. Get involved with community.
6. Have a mindset shift to more community and less competition. You do you.
Have you considered the potential marketing opportunities you could have on Pinterest’s searchable platform?
In episode 270 of the Bokeh Podcast, Sharee Davenport guides us through the effective benefits of leveraging Pinterest as more than just a social media platform. Listen in as she shares the primary principles to effectively using Pinterest, along with quick tips ensure your pins are seen!
Brand Position: Building strong relationships with clients. (2:16)
Advice for Photographers: Stop trying to curate who you are to be who you think people want you to look like. (9:12)
Technique for Time: Working Monday-Friday while her son is in school. (12:55)
Book Recommendations: How to Win Friends and Influence People (17:08)
The Gear Bag: Boutonnière Pins (19:02)
Benefits of Pinterest:
1. Drive traffic to your site.
2. Get found based on keywords for inspiration, planning, venues you’ve shot at, etc.
Pinterest Keyword Tips: Add alt-text keywords to your photos (Blogstomp, WordPress, Narrative, Lightroom, etc.) Bonus: Adding it in before Pinterest will help you with SEO and Pinterest. (30:09)
Principles to Effectively Using Pinterest: (31:17)
1. Use strong searchable keywords in your pins.
2. Stop following the 80/20 rule unless you’re a blogger or influencer.
3. Funnel users to a specific page on your website.
Quick Tips: (31:17)
1. Turn your Pinterest into a business account and move anything that doesn’t backlink to your website to a secret board.
2. Utilize the 500 characters for your alt text.
Are you letting your work spill over into your personal life due to a lack of boundaries?
In episode 269 of the Bokeh Podcast, Jenna Joseph of Jenna Photo explains the importance of setting boundaries in your business to help provide a better work/life balance. Listen in as she shares how boundaries can not only benefit you, but your client experience as well!
Defining Boundaries: The expression and protection of our values and self-care. (24:33)
Jenna’s Values: Family Time (28:03)
How Jenna Sets Boundaries: (28:03)
– Creating set office hours and making your clients aware of them.
– Setting email as primary form of communication
– Scheduling family days & protecting them.
– Contracts and clear communication.
– No work while on date nights.