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A strong support infrastructure is critical for the growth of your B2B organization. Not only will it improve your client’s relationship with your product, but it will also lead to higher retention. A good customer experience also has a huge impact on your business reputation and the conversion of new clients. That’s why businesses today seek out the very best tools such as B2B customer support software that aligns with their goals. However, even with this technology in place, you still may see areas of weakness.

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