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Hailed as “a game changer in digital camera technology and capability.” by Fujifilm, the GFX100 really is a game changer for mirrorless shooters. With 102 megapixels, the new Fujifilm GFX100 has the highest resolution of any mirrorless camera out there, its CMOS sensor features a diagonal length of 55mm which users of the medium format GFX 50S and GFX 50R will be very familiar with.

The GFX100 boasts a native ISO of ISO 100 and a maximum ISO of 12800 which can be expanded to 102400. Complete with 5-axis in-body stabilisation that provides up to 5.5 stops of stabilisation and a shutter system suspended by four springs ensuring a reduction in shutter shock.

It’s also built to be used, featuring 95-point weather sealing, the GFX100 is both dust and weather-resistant while still being lightweight and durable.

Now, let’s talk video capabilities; the GFX100 gives you the option to record 4K/30p as well as F-Log Rec 202 and 4:2:2 10-bit uncompressed footage through its handy HDMI port.

Key Features

  • 102MP 43.8 x 32.9mm BSI CMOS Sensor
  • X Processor 4 Image Processor
  • Removable 5.76m-Dot OLED EVF
  • 3.2″ 2.36m-Dot Tilting Touchscreen LCD
  • DCI 4K30 Video; F-Log Gamma & 10-Bit Out

Looking for more information on the Fujifilm GFX100? Why not take a peek at our post all about it here.

As the new Fujifilm GFX100 has just been announced we do not yet have pricing or an ETA for as of yet, but for now, you can have a look at the full specs and find more details about this new release on Orms Direct here.

The post This Just In; Meet The New Fujifilm GFX100 appeared first on The Orms Photographic Blog.

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We partnered with Raya Rossi to update her living space and turn her cherished memories into one-of-a-kind home decor pieces. Read as she shares a journal-style experience creating with Orms Print Room & Framing

“What a whirlwind life has been these past few months, I suddenly woke up to it being May? What… how? A month away from mid year and clearly time has flown by! I had an incredible summer this season, with styling work back in full swing and travelling to Namibia (again) for almost 4 weeks during the festive time! I feel like life has really settled and I finally have some time to look around and take a big breath. With La Luna (my linen homeware brand specialising in scatter cushions if you didn’t know) carrying on, mostly as a supplier to interior design firms and private clients, my interior eye has been awakened to the magic of my home. A sanctuary of special memories, far too many dinner parties and a space where I can truly be myself.

That being said I have always felt a little out of my depth when “decorating”, with fashion having been my first love I struggled to feed my home as passionately with furniture, frames and design-y items! Pinterest truly is your friend when it comes to sculpting a vision, I am more of the “ if it catches my eye I want it” person. Leading my home to be a slightly eclectic mix and match of things that speak to me, however, they might not speak to each other?! But I have let go the worries of having a multilingual home environment and now expect all my “things” to communicate. Does this make sense? Have I lost my mind a little? Perhaps. But isn’t that the best part of creating anything, especially a home.

With this in mind; I have really enjoyed creating an environment with the help of my absolute adoration for linen, a friend who has the best taste and of course, Orms Print Room & Framing, whose frames have changed my walls, and whose cool custom printed items I can’t get enough of.

I have a couple of beautiful art pieces scattered across my apartment, but I love the pairing of photographs and painted pieces. It has such a “meeting of two worlds” feeling about it, I realised when I agreed to team up with Orms to show you guys my home that mostly everything had been framed by them! The past few years of collecting and printing has all been through Orms, mostly because they really are the best in the business, the quality is of the highest standard and their personal approach; especially the one on one consultations. They get what you want, and better than that they show you how to make it better.

The Polaroid Frame/ My Memory Wall
We live in a digital age, incredibly convenient and sad at the same time. The nostalgia of a printed photograph hurts me in some way; albums on your laptop or in the cloud just aren’t the same as the albums upon albums that my mom has of us growing up. My closest tangible memories are my polaroids. These are the extra special moments I have documented in our life that deserve a print version. Yet they were quietly collecting dust in a box until I thought of framing them and truly giving them a space in my home. This beautiful frame represents the last 3 years of my life, and I hope to create another and another and another in time.
Book your consultation here.

The Special Photo
I had this magical photograph of my late father and I scanned, repaired and printed for next to my bed. I shed some serious tears the day I collected it from Orms Print Room & Framing. Such a special moment to see it blown up and exquisitely framed in an earthy natural wood that so resonates with me and my home. I really wanted a photograph of my father to represent him somehow in my apartment, but without it feeling too morbid and sad. It’s the kind of image that reminds me to smile, to live life and to be grateful for all the magic we shared.
Book your consultation here.

The Photobook
I received my first photobook from my sister-in-law as a wedding gift. Just the concept of it was enough of a gift in itself. I was hooked. Once again the digital era removes travel albums from being a tangible thing, so besides an hour-long slide-show how do you show your friends and family your most recent adventures? Orms has this easily customisable software that you download to your laptop and then you insert your pictures + text where and how you like. You honestly don’t even need to be computer literate to do it. Easy peasy and voila a coffee table book that initiates discussion and sharing of memories. I can’t wait to have a library collection of all the most interesting journeys I have taken.

Create your hardcover phonebook here.

The Calendar
Honestly, one of the coolest, most affordable gifts you can give! Insert 12 pictures and you have a totally unique calendar including family/ friends birthdays and a beautiful selection of photographs. I gave my husband this one of us for Valentines Day filled with images of us from our travels.

Create your calendar online here.”

Are you looking to revamp your home? Get in touch with one of our expert consultants who will take you through the entire process!

The post Updating Home Decor With Raya Rossi And Orms Print Room & Framing appeared first on The Orms Photographic Blog.

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By no means is there a lack of talent or inspiring creators out there on the Instagram world, but we know that it can be hard to find them with the every-growing number of users on the platform. So we decided to filter through all that and share who’s on our radar – every month we round up our favourite SA Instagrammers, from photographers and artists to adventurers or just someone who curates their feed. Scroll to see who we think is worth giving a follow and don’t forget to leave your suggestions in the comment section!

In no particular order:

Fabienne aka @feralkatemoss

Lulama aka @lulamawolf

Howard Cleland aka @howard.cleland

Sanri Pienaar aka @sanripienaar

Kyle Goetsch aka @kyleincpt

Alice Mann aka @alicemannnn

Nick Gordon aka @nicklmgordon

Faine Pearl Loubser aka @fainepearl

Sinjin Süllwald aka @sinjinsullwald

Follow us on Instagram here and don’t forget to tag us in your posts or use #ishootwithorms so we can check out your work and you could be feature on our next

The post 9 OF OUR FAVOURITE SA INSTAGRAMMERS appeared first on The Orms Photographic Blog.

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Nikon recently announced the firmware version 2.0 update for its full-frame Z6 and Z7 mirrorless cameras and great news Nikon fans, this update’s all about autofocus.

The most notable upgrade is the addition of Eye AF available when using the Auto-area AF mode in both the Z6 and Z7. Designed to stay locked on the eyes of your subject and set to track even if move positions or are partially obscured by another object.

Looking to shoot dark or dimly lit scenes? This new firmware update has you covered with both video and still image. The AF detection range can be extended from -1 EV to -2 EV with the Z7, and from -2 EV to -3.5 EV with the Z6.

Another exciting addition is the option for both the Z6 and Z7 to shoot continuously with full-time auto exposure at the fastest burst rates: 12 fps on the Z6, and 9 fps on the Z7.

The update is available for download on Nikon’s Website here.

The post Nikon Firmware Update For Z Series, adds eye-detection to Z6 and Z7 appeared first on The Orms Photographic Blog.

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Designed to fit into the palm of your hand, the DJI Osmo Action Camera easily becomes an extension of yourself so that you never miss a moment of the action. With both front and back facing LCD screens you’ll find vlogging and selfie-taking a breeze, while 4K video at 60fps gives you endless editing options in post-production.

From 20 May to 3 June 2019 Orms is giving you the chance to become the proud owner of your very own DJI Osmo Action Camera to up your content game, capture your most extreme moments or whatever your heart desires.

Entering is simple, just fill in the form below and you’re in! Want more entries? We’ve got you covered, click the social buttons below and give us a follow on Facebook and Instagram for an extra chance to win.

Please note that by filling in the entry form below you are opting in to receive newsletters from Orms.

Name: *
Surname: *
Email: *
Cellphone: *

* I accept the competition T's & C's and wish to sign up to the Orms newsletters.



All fields with an asterisk symbol are required.

Terms & Conditions

  • The DJI Osmo Action Camera Competition (the ” Competition”) is only available for residents of South Africa.
  • To enter the Competition you must be 18 years old or older and live in South Africa (being a resident or a citizen).
  • There will be 1 winner drawn by random selection. The judges’ decision is final and no correspondence will be entered into
  • The Competition runs from 20 May 2019 until midnight on 3 June 2019 and takes place through the Orms Connect Blog Sign Up form.
  • Entries must be made through the Competition form hosted on the Orms Connect Blog.
  • To qualify for extra entries the Orms Direct social media platforms must be followed; FacebookInstagram & Twitter 
  • The competition is open to all South African citizens except directors, members, partners, employees, agents, service providers and consultants of The Organisers as well as their spouses, business partners and associates.
  • The winner will be contacted by email after the draw. Three attempts will be undertaken to contact the winner. All attempts to contact the winner will be made by email or phone and any other means of contact we have available to us. If there is no response from the winner within 3 days of the initial email/phone call we will be compelled to pick a new winner. The subsequent winner will then fall into the same above criteria for contact.
  • The prize is non-transferrable and cannot be exchanged for cash.

The post Win a DJI Osmo Action Camera appeared first on The Orms Photographic Blog.

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Meet the all-new DJI Osmo Action Camera, created with the thrill seeker in mind and designed to make creating goose-bump inducing content as easy as can be.

Designed to fit into the palm of your hand, the DJI Osmo Action Camera easily becomes an extension of yourself so that you never miss a moment of the action. DJI is known for creating perfectly stabilised equipment that’s easy-to-use and even easier to create rock-steady content and the DJI Osmo Action Camera is no exception to this rule.

Featuring both a front facing and back facing LCD screen, the new member of the DJI family gives you the ability to seamlessly transition between vlogging and selfie-taking to extreme action capturing. The addition of a simplified, easy-to-use menu gives you more opportunity to focus on your subject than fiddling with complicated menu options.

Now let’s get down to the information you’ve been waiting for; the DJI Osmo Action Camera shoots 4K video at 60fps at 100mbps giving you more freedom to edit in post-production and ensure your content is perfect before sharing and 8x slow motion function at 1080p and 240fps. As you’d expect with any DJI product, the Osmo Action Camera features both image and video built-in electronic image stabilisation to ensure that your shots are never shaky or blurry. For still image capturing it features a 12 megapixel 1/2.3 inch sensor with long exposure up to 120 seconds and time-lapse functions giving you even more chance to truly capture that shot.

DJI have placed a lot of focus on creating an easy-to-use interface which has been simplified enough so that your focus never needs to shift from your subject to pesky menu options and you’ll never miss a moment of the action. Waterproof up to 11 meters and with a lens that features three aspherical layers to prevent image distortion always giving you the clearest quality.

This looks like a device that you’d be able to take with you wherever you go, no matter where your adventures may take you!

Key Features

  • 4K 60p video recording
  • Video Stabilisation, even in 4K 60p
  • Hyperlapse
  • Manual Video Settings
  • ISO range of 100-3200
  • D-Cinelike Log Video Option
  • Voice control
  • Front 1.4 inch LCD Screen & Back LCD Screen 2.25 inch LCD Screen
  • Wi-Fi Connectivity
  • Wind Noise Reduction
  • MOV or MP4 video format
  • Full HD 240p
  • Waterproof up to 11 metres

As the DJI Osmo Action has just been announced we have not yet received an ETA on stock arrival, but please do check back for updates on this blog and our social channels for the latest updates.

The post DJI Welcomes The New DJI Osmo Action Camera appeared first on The Orms Photographic Blog.

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Fashion content creator duo, Nabilah and Sulaiman Peck took the DJI Ronin-S 3-Axis Handheld gimbal on their latest trip to Dubai. In today’s generation of creators, the quality of production is ever-improving with technological advancements. But of course, as we know, gear is expensive and not something to be bought into lightly. Orms’ rental department is here to smooth the bridge over when it comes time to upgrade your gear so you can take it on a test drive before investing.

Let’s hear how Sulaiman found this powerful gimbal for seamlessly capturing Nabilah’s outfits and adventures in Dubai…

“So the Dubai trip was quite something. After creating content with Nabilah for 3 years, we finally had the opportunity to get out of Cape Town and create in a completely new environment. It felt like we were releasing years of creative frustration all in one 3-week trip and having the right gear was essential. I shoot with the Canon 6D2 and my main lens is the Sigma 35m 1.8. Orms was generous enough to give us the Ronin-S for the entire trip which literally made all the difference.

In the social media space, video content has now become king. It is absolutely essential. In many categories, this is easily done and smartphone footage will suffice. However, for Nabilah and I, we operate in the fashion space, one of the few categories on social where quality and level of production will always play a big role. Thus we’re tasked with creating high-end content, in short periods of time, with significantly smaller budgets and resources than our TV and Magazine counterparts. This is were the Ronin-S comes in.

It is the perfect device to create run and gun content that has that cinematic and expensive look that gimbals bring to the table. It is also very versatile and I found that we ended up using it for our more editorial content as well as our vlogs and short little clips we wanted to make. I have used almost all of the handheld gimbals at the top of the market right now but I don’t think anything really compares to the Ronin-S. The way the triggers are set up and the features it has make it the most user-friendly and intuitive gimbal of it’s kind. Set up and balancing is quite easy, the battery lasts for ages and the app that supports it is quite handy. You can pre-program shots as well as change the sensitivity and pre-set modes of the device, all functions which I made use of immediately. You do need a good, strong arm to carry it around all day but this is manageable as it has feet which allows you to put it down at any point.

One thing I wish DJI would do is to create functionality to shoot in portrait with the Ronin-S. Currently, I either have to shoot in landscape, and crop most of the frame out to” 1 give me the 4×5 ratio I require for Instagram, or I can shoot in portrait mode by using the gimbal in “Torch Mode” which isn’t really comfortable to shoot an entire video in. The issue with the first option is if you don’t have a camera that shoots in 4K and you shoot in 1080p, when you crop the footage, it gives you a 864×1080 result which is smaller than the ideal 1080×1350 size that Instagram allows. You then have to artificially enlarge your footage, of course reducing the quality. In a world the smartphone is the primary media device and vertical video is the most watched form of video, it wouldn’t hurt for DJI to add that simple setting.

To all my OG filmmakers who hate everything I just said, I love you and I get you. I too prefer landscape video obviously, but the world is changing. Other than that, I can’t find any faults with it. I look forward to future updates and will continue to use the Ronin-S for all of our video content. Have a look at instagram.com/nabilahkariem to check out some of the content we made with it and head over to Orms to try it out for yourself, I guarantee you will not be disappointed.”

Want to try the DJI Ronin-S out for yourself before making the decision to purchase? Head over to Orms Rentals!

The post Filming Nabilah Kariem in Dubai With The DJI Ronin-S appeared first on The Orms Photographic Blog.

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Earlier this year Canon announced the development of six new upcoming RF lenses for the new Canon EOS R mirrorless system. Today we meet the first of those six; the all-new RF 85mm f/1.2L USM

Developed to be your new go-to portrait lens this short telephoto lens features a fixed 85mm focal length and a wide F1.2 maximum aperture allowing you to get your shot even in the lowest of lighting situations.

This is the first in Canon’s new line of RF lenses to feature its Blue Spectrum Refractive Optics which helps to reduce chromatic aberrations and colour fringing.

Key Features

  • RF-Mount Lens / Full-Frame Format
  • Aperture Range: f/1.2 to f/16
  • Blue Spectrum Refractive Optics Element
  • One UD Element, One Aspherical Element
  • Air Sphere Coating

Looking for more information on the Canon EOS R Mirrorless System? Why not take a peek at our post all about it here.

As the new Canon RF 85mm f/1.2L has just been announced we do not yet have pricing or an ETA for this new full-frame format lens, but for now, you can have a look at the full specs and find more details about this new release on Orms Direct here.

The post Canon RF 85mm f/1.2L USM Your New Go-To Mirrorless Portrait Lens appeared first on The Orms Photographic Blog.

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Get an inside look at Matthew Miszczak (aka @sliceofmatt)’s recent trip to Finland with his ultimate travel companions, the Canon 16-35mm f2.8 and 70-200mm f2.8…

“First things first, I absolutely love both of these lenses. My everyday lens used to be a Tamron 24-70mm f/2.8 as I wanted something that was versatile and not too expensive as I had just splashed out on a Canon 6D as my first DSLR (currently shooting on a Canon 5D Mark IV). While that lens is a great starter lens and it has served me well, I really learnt the value of Canon glass on this trip. The images these lenses produced just felt cleaner and crispier, and I only realised after we got back from Finland, that I didn’t use my Tamron once! As someone who was carrying all my gear in a backpack, this kind of irritated me a little bit because it meant I was carrying extra weight around for 10 days, but it also taught me that you don’t need to be able to cover every focal length to be able to get the photos you want.

On our trip, I managed to capture a lot of beautiful architecture which is where the Canon 16-35mm came in very handy as you’re not always blessed with being able to get further away from your subject while maintaining a clear view. This lens played a big role in helping me fall in love with Oodi, the Helsinki Central Library. I could go on about the building itself and the purpose it serves for days, but being able to capture such a large building, with its exquisite architecture is what made me fall in love with the lens! I know, there’s a lot of loving happening but trust me, if I could be in a polyamorous relationship with Oodi and the 16-35mm I would be.

The Canon 70-200mm was another beast completely. I’ve had the pleasure of using this lens on multiple occasions so I already knew how much I loved it, and it was actually next on my camera gear shopping list, knocked down a place only by the 16-35mm mentioned above! This lens was so great for focusing on details when in the cities, and then obviously when we were up in Finnish lapland it would have been great for capturing wildlife, but unfortunately we didn’t have much time to go on remote hikes so we only managed to briefly see some reindeer. However, one thing that I hadn’t yet played around with, with this lens, was experimenting shooting out the plane window. I had always assumed that a wide lens would work best on a plane as you might want to capture as wide a field of view as possible, to best convey what it’s like to look out of a plane window, but shooting with a long lens and using the opposite window as a frame really builds some creative and beautiful, compact images (the stabilisation really came in handy here).

I think part of the reason these two lenses work so well together (and are my ultimate travel companions) is because they don’t really overlap each other at all, so you can shoot the same scenario with each lens and capture two completely different feelings/ideas. I would 10/10 recommend either of these two lenses and I can guarantee you that this won’t be the last you’ll hear from me about them.”

Head over to Orms Direct to try out these lenses for yourself and find your own ultimate travel companions!

The post Follow Matthew Miszczak To Finland With Orms and Canon appeared first on The Orms Photographic Blog.

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In this video we get a glimpse into Sean Tucker’s portrait lighting kit; what’s in his bag and why. Sean’s been building this kit up for the past year, giving both power and portability to his strobe-based portraits. For those of you who use lighting, you’ll know that it can be quite hectic, physically strenuous work to carry around and set up, especially if you’re travelling. Sean Tucker has made a point to streamline and lighten his lighting load over the years for this reason, but without compromising on what is needed. Sean’s portrait lighting kit still includes 3 lights, batteries, a battery charger, a trigger as well as accessories such as gel filters, barn doors, grids etc.

What’s in his kit?

  • Calumet WT1106 Water Tight Hard Case
  • Godox AD200
  • Godox TT685s
  • Godox H200R and AK R1 accessory kit
  • Godox AD-B2
  • Rogue Colour Correction Gel Kit

Head over to Orms Direct for all your lighting needs!

The post A Look Into Sean Tucker's Portrait Lighting Kit appeared first on The Orms Photographic Blog.

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