The arrival of spring means more sunshine and warmer temperatures to your customers. To you though, spring's arrival means it is time to start planning for summer. You have to be several months ahead to make sure you have the right inventory for each season. Thankfully, you are an Olympic Eyewear customer. We have just the right fashions to set you up for a very profitable summer.
We invite you to take a look at our complete inventory of men's, women's, and children's sunglasses. You will find dozens of different brands we are proud to include under the Olympic banner. From Air Force to X-Loop, Olympic has hundreds great styles we are confident will make your customers very happy.
Here at Olympic Eyewear, we keep our collective ear to the ground in order to stay ahead of coming trends. All indications suggest a small number of styles destined to dominate the 2019 summer season. Let's begin with sport sunglasses. Everywhere you go it seems like the fashionistas are talking about them.
Sport sunglasses are the two-for-one king of the eyewear world. Not only do they look good, they also offer added protection to athletes. A good pair wraps around the front of the face to offer plenty of protection on the sides. It generally features a slick and streamlined frame to reduce air resistance along with colored lenses that are specific to certain kinds of sports.
Aviators have been in style ever since they were first introduced decades ago. What's different about 2019 is that people are looking for plastic frames. Metal aviators are so 1980s and 90s that consumers are really trying to get away from them. So plastic it is.
Black frames should do very well this year in the aviator category. We expect black, blue, and rose lenses to be popular as well. We are not expecting a big demand for mirrored lenses, though. Mirrored lenses work very well with metal frames. With plastic frames, not so much.
The key demographic for retail at any given point in time is usually that group of consumers in their late 20s to mid-30s. It just so happens that this key demographic in 2019 is very much into hipster styles. So look for sunglasses with certain kinds of hipster features to do well.
For example, picture a decent pair of wayfarers with extra-thick, two-tone frames. They would look perfect on the hipster face. Pair them with the right kind of hat and a few jewelry accessories and you have a winning combination. Trust us when we say that hipster will be big this summer.
Place Your Orders Today
As always, we encourage retailers to get their orders placed as soon as possible. You need time to receive and process inventory so that it's ready for sale when the summer season hits. Plan on having your summer inventory out on the floor no later than the end of May. Summer vacationers will start purchasing their sunglasses with the end of school in June.
Also remember that Olympic Eyewear carries a complete range of unbranded, logo-free sunglasses. These are essentially white label products you can either label yourself or sell as generic sunglasses. You will find dozens of great styles for men, women, and children, all reasonably priced and sold by the dozen.
Winter is long gone, and summer is on the way. Be sure to stock up with enough summer inventory to keep your customers happy. And remember that this year sport sunglasses, plastic aviators, and fashion sunglasses appealing to hipsters are hot.
Spring appears to have arrived in most parts of the country. As a wholesaler of designer sunglasses, we know that means an up-tick in business. We also know that spring is the season for pop-up shops in the apparel sector. Combining the spring shopping mentality with pop-up retail could mean big things for you as a seller.
Pop-up retail is designed to be both short-lived and trend-based. Note that trends in our business do not necessarily have to be related to particular styles of sunglasses. Retail sunglasses are also subject to seasonal trends, which brings us right back to spring.
Spring is when people start getting outdoors more. It is the time of year they start thinking about family gatherings, sports and recreation, and even planning family vacations. All of this activity centers around warmer temperatures, blue skies, and sunshine. So it is natural that sunglasses experience a surge in sales during the spring.
We believe the short-term nature of pop-up retail makes it ideal for selling sunglasses in key locations. Below you will find some tips for selling in a pop-up location. Note that pop-up retail might not be right for you, depending on your local retail environment.
1. Choose the Right Location
Location is as important to pop-up retail as traditional retail. There is no point in attempting to sell designer sunglasses in the middle of the city where tall buildings block out the sun. Look for a location where sunshine is most ample. For example, a pop-up shop located somewhere near the beach would be ideal. If you live in a tourist-heavy area, a location near popular hotels would be very smart.
2. Plan to Market Heavily
There is a fine line between success and failure in pop-up retail. We have found that the line is often delineated by marketing. Experts say you should work to build plenty of buzz in advance of opening your shop. You can do that through social media, paid ads, blog posts, and localized SEO.
3. Dress Up the Space
As important as online marketing is, do not rely on it exclusively. Remember that what people see from the curb will ultimately determine whether or not they pay a visit. This suggests making an effort to really dress up the space – particularly any windows the space might offer. Think attention-getting banners and signs here. You want people to have a reason to walk through the door. Let them see that reason from the curb.
4. Offer a Great Deal
Next, you can maximize pop-up sales by offering customers a great deal. Pop-up retail is a prime opportunity for a buy-one-get-one (BOGO) deal or something similar. The idea here is to make your money on volume rather than unit pricing. Remember, pop-up retail is organically short-lived. The goal is to move as many pairs of sunglasses as is humanly possible.
5. After Your Shop Closes
Hopefully any pop-up shop you decide to open will do extremely well. But what happens after it closes? That's up to you. We recommend you develop a marketing strategy to take advantage of the momentum your pop-up shop generates. The idea is to give your pop-up customers an incentive to visit your normal retail outlet. Find a way to give them a reason to tell others about your business.
Spring is the season for buying new sunglasses. It is also the season for pop-up retail in the apparel sector. If you are a retailer of sunglasses, this is the time of year your business could get a significant boost through pop-up retail. It is worth thinking about.
By the time February comes to an end we will have made it through two-thirds of the winter season. You know what that means: spring is just around the corner. And with spring comes an up-tick in sales of fashion sunglasses. That is the cycle of the business we are in. If you want to make the most of spring, now is time to start thinking about your marketing plans for the next few months.
Those of us in the eyewear business know that sunglasses have year-round utility. But there is something about spring that encourages customers to go out and buy a new pair. Maybe it is just getting out of the house, or perhaps it is the thought of increasingly longer days with warmer temperatures and more sunshine. At any rate, you have to be prepared for it.
A Great Time for Color
Spring is a great time to present customers with a variety of bold color choices. You may have invested quite a bit in bulk black sunglasses over the winter, and for good reason, but spring is the time for gold, yellow, blue, and even hot pink. We recommend setting up a couple of displays designed to present customers with color.
Creating something with a spring theme helps a lot. For example, yellow sunglasses fit nicely with floral arrangements that include lilies and daisies. The colors of spring just seem to work very well with the boldest fashion sunglasses in our inventory.
Do an Easter Promotion
Displaying your colors also works well with an Easter promotion. During the few weeks surrounding the Easter holiday, marketers are quick to add pastel splashes to their presentations. You can do the same thing. But do not neglect to tie it all together with some sort of Easter theme.
You might market sunglasses alongside new Easter hats, for example. Perhaps you could create Easter baskets for the kids filled with appropriate items like sunblock, sand toys, and the latest pair of wayfarers appropriately sized for smaller faces. There are as many ideas for Easter baskets as your imagination can come up with.
Create a BOGO for the Ladies
The ladies are more inclined to go shopping for new wardrobe items in the spring than men, so capitalize on this. A great way to do so is to offer a buy one get one (BOGO) offer. Retail customers love that sort of thing. If you don't want to go straight BOGO, you can offer a percentage discount instead. For example, buy one pair at full price and get a second pair at 50% off.
You could also consider a combination offer. This sort of promotion works well if you sell other items alongside sunglasses. Perhaps your boutique also carries hats and handbags as well. Create three-item combo packages with special sale prices.
Create a Giveaway Incentive
One final idea is to create a giveaway incentive. You might base it on summer activities like going to the beach or playing golf. Every customer who visits your store can enter his or her name in the drawing set to take place in early June – just before summer starts in earnest. You'll have all spring to collect names in anticipation of the big day.
Yes indeed, spring is just around the corner. So even though you may still have snow in your parking lot and a bit of frost on the windshield in the morning, winter is gradually coming to a close. It will not be long before your customers are looking for new fashion sunglasses for the spring. So start thinking about spring promos now.
Retail is a vastly different animal in the winter. In the eyewear sector, particularly where sunglasses are concerned, it is easy to fall into the mindset that sales will be slow until spring. Yet that is not the kind of mindset that is going to help your business continue to grow.
Winter is not an off-season for sunglasses. It is just a different season. So embrace it for what it is and go out there and get those sales. To get you pointed in the right direction, we have compiled a list of five truisms of retailing sunglasses during the winter. Enjoy!
1. Sunglasses Are Great for Gift-Giving
We associate the winter season with gift-giving. Between Christmas and Valentine's Day, this short stretch of just a couple of months has retail customers running back and forth looking for great gift ideas for their loved ones. Sunglasses should be on every shopper's list.
Sunglasses are perfect for gift-giving because everyone wears them. Your customers do not have to question their purchases for the simple fact that eye protection against the sun is a universal need. So it is not a matter of whether recipients will wear their sunglasses or not; it's simply a matter of finding the right pair for each person on the shopping list.
2. Gift Certificates Work Well
As long as we are talking about gift-giving, did you know that gift certificates work very well for selling sunglasses? They do. It all boils down to style and fashion. For example, Joe may not have a good handle on Mary's preferences for fashion sunglasses, but that's okay. He can buy her a gift certificate and let her go choose the perfect style for herself. Gift certificates eliminate the fashion eyewear guessing game.
3. Durability Is More Important in Winter
We tend to associate the winter season with harsher weather. As such, the retail customer’s mindset traditionally shifts way from fashion and more toward durability. Fashion is still important, but customers want sunglasses they perceive as being capable of withstanding brutal temperatures, stiff winds, and the punishment of outdoor activities ranging from downhill skiing to sledding with the kids.
4. Constant Promotions Aren't Necessary
Retailers are so used to ongoing promotions by the time the Christmas shopping season ends that they mistakenly believe they have to continue those promotions into January and February. Not so. Sunglasses sell very well during the winter months even when you are not offering 50% off or declaring that "everything must go."
Rather than focusing on promotions to move your inventory, focus on engaging with your customers. Be personable and welcoming. Ask questions to learn more about their tastes and preferences. Show an interest in them and they will show an interest in your products.
5. Brown Tints Are Better Than Gray and Black
Finally, brown tints are better than black or gray for winter sunglasses. Why? Because brown does a better job of filtering out blue light and providing contrast. Sunglasses with brown lenses provide a clearer, sharper image on bleak winter days when direct sunlight is hard to come by.
This is the time of year to push those brown tints that may not do well the rest of the year. They also represent an opportunity to showcase your knowledge while simultaneously giving your customers a product they will truly appreciate.
The winter season offers plenty of opportunities to sell sunglasses at retail. So don't accept the notion of a down season. Embrace the winter selling season as different, but no less important than the rest of the year.
It is pretty typical for new dealers just starting to sell Olympic Eyewear sunglasses to start out small. They do not have a lot of money to put into inventory, and they are not quite sure what will actually sell in their area. Fair enough. But at some point, succeeding in this business requires expanding your inventory to include everything from classic aviators to black wayfarers and the latest rimless sunglasses.
Olympic Eyewear puts a lot of time and effort into developing our wholesale inventory for the express purpose of giving dealers as many choices as possible. We understand that not every dealer is going to purchase every item in our inventory. But we also know that the most successful dealers do not limit themselves to just a few products. They expand their inventories enough to meet customer demand.
If you are still working on a limited inventory, here are three reasons to consider expanding it sooner rather than later:
1. Shapes Matter to Customers
It's true that the vast majority of customers who purchase sunglasses purely for utilitarian purposes aren't always interested in dozens of different shapes to choose from. But those kinds of customers are not the only ones you are trying to sell to. You also want to target customers who view fashion sunglasses as an accessory to whatever outfit they happen to be wearing at the time. As such, shape becomes an important consideration.
You already know that certain shapes play well with certain faces. But did you know that shapes can either flatter or clash with certain fashion trends? It's true. That's why celebrities tend to own so many pairs of sunglasses. They want a pair that perfectly complements every outfit in their wardrobes.
2. Materials Matter to Customers
As important as shapes are, materials mean a lot to buyers as well. As an example, consider our VG Rimless Rhinestone (RS1912) sunglasses. No doubt the lenses and arms are plastic. Neither is the selling point for these designer shades. Rather, it is the small rhinestones that get the attention. They are something that appeal to a certain kind of buyer.
VG Rimless Rhinestone Sunglasses
There will always be those customers for whom materials do not matter as long as their sunglasses are sturdy and well built. But there are others who look for specific materials. There are still others who might be captivated by a material like rhinestones without planning ahead. You need to extend your inventory in order to account for these kinds of buyers.
3. Price Really, Really Matters to Customers
If there's one thing we've learned being in the wholesale sunglasses industry, it's this: price almost always trumps every other consideration. It has been our experience that customers usually go about buying new shades with a certain amount of money they are willing to spend in the backs of their minds. Go above that amount and you've lost them.
We sell wholesale sunglasses at various price points. Why? Because we know that your customers have their own price points as well. Your inventory should be expansive enough to cover all those points with enough choices to keep customers happy.
You need extremely cheap sunglasses to keep the budget-minded customers coming in. You need moderately priced sunglasses for those customers willing to spend a little extra for quality. And of course, you need the top-of-the-line models for customers buying without budgetary limits.
Hopefully you understand a little bit better the importance of offering an expansive inventory of designer sunglasses. The more choices you offer your customers, within reason, the more happy customers you'll have.
Experienced retailers know that October marks the beginning of the third quarter. It also means preparing for holiday sales that will pick up just after Thanksgiving. If you are still kind of new to the retail designer sunglasses game, know that October is one of the most important months for holiday preparations.
As wholesalers of designer sunglasses, we have to start planning for the holiday rush way back in July. That's right, July. We have to make sure we have enough inventory on hand by the end of the summer to supply our retailers with the stock they will need for their holiday sales. So everything we do is four to six months out.
Likewise, our clients have to think 2 to 3 months ahead. We assume you already have your holiday inventory in place. If not, do not wait any longer. Now is the time to order your bulk black sunglasses and wholesale aviators. Other than inventory, here are a few other things you should be doing now:
Work on Marketing Assets
Your success during the holiday shopping season will depend heavily on your ability to market through mid-November and most of December. We assume you have marketing assets that you are already using. Now it is time to fine-tune those assets to take advantage of holiday shopping:
Landing Pages – Do you sell online? If so, think about creating one or two special landing pages designed around the Christmas theme. You can use them to introduce special holiday deals. A good landing page makes an enormous difference in terms of conversion.
Social – Start planning now for holiday themed social media posts. You don't need to post them now, and you probably shouldn't, but creating them ahead of time gives you a bit more opportunity to really think them through. Take the rest of October to craft some highly focused holiday posts.
E-Mail & Newsletters – If you use e-mail and/or newsletters, start putting together mailings for November and December. Again, the reason we recommend doing this now is because you have time to think things through. If you wait till a week before you send, you will be under pressure and your creativity may suffer.
Another good thing you can do now is test your market by running a few pre-holiday sales. We are not talking anything major, just a few small sales here and there to see how willing customers are to purchase certain products. We have election day and Veterans Day both coming up in November. One or two-day sales for each could help you do a better job planning for Black Friday, Cyber Monday, and beyond.
Owners of retail outlets should absolutely plan on decorating around the holidays. You can start decorating now in a fall/harvest motif that will carry you through Halloween and Thanksgiving. But have the Christmas decorations on hand. They will need to go up first thing on the Friday morning after Thanksgiving.
If you want to make your holiday decorations inclusive, you can also think about decorations that recognizes Christmas, Hanukkah, and Kwanzaa. This may prove a bit more difficult if you are limited by space, but it can be done.
Online retailers can also decorate for holiday sales. We have already mentioned landing pages, but you can also add some temporary graphics to your site, complete with holiday colors and themes. Really dress up your site and you should notice a measurable difference.
Above all else, remember that designer sunglasses still sell this time of year. You just have to help things along a bit.
You may not be thinking year-end taxes given that it is only September at the time of this writing, but the end of the year is less than three months away. Making matters worse is the coming holiday season. A month from now you will be starting the busiest retail season of the year. That means you need to start thinking about tax issues now – while you have the time and a clear head.
This isn't to say you need to start working on your taxes right away. You really cannot from a practical standpoint anyway. The point is to start thinking about things. Develop a plan of action so that you're ready to deal with tax issues head-on beginning January 2.
We hope you've done very well as a retailer of fashion sunglasses this year. Having to pay more taxes to account for increased revenues is a good problem to have. And thanks to last year's tax reform bill, this year's tax assessment should be considerably lower for most retailers.
Having said all that, here are a few year-end tax tips for our retailers:
1. Pare Down Your Inventory
As a retailer of fashion sunglasses, you have to keep a certain amount of inventory stocked on your premises. That is part of the retail game. But all that stock has to be accounted for when you or your accountant file your 2018 taxes. If you can pare down that inventory by holding a sale on excess product, you'll have less to account for.
One suggestion is to start planning now for a blowout Christmas and year-end sale. You can marry a pair of sunglasses from your excess inventory with a higher-priced pair from among your most popular lines. Do a BOGO where purchasing the higher-priced pair at regular price gets you the second pair for free. You can move a lot of inventory that way.
2. Be Diligent about Sales Tax
The fourth quarter is a time of year when retailers can get so wrapped up in holiday sales and year-end taxes that they completely forget about sales taxes. This is a definite no-no. Your local and state taxing authorities will not look too kindly on missed sales tax payments. Nor will they accept the busyness of the holiday season as an excuse.
Do yourself a favor and be extra vigilant about sales taxes this time of year. With increased revenues from holiday sales, there are going to be more taxes to collect, report, and pay. Stay on top of it.
3. Start Thinking about Internet Taxes
This last point is not meant to alarm you; it's just to get you thinking about internet sales taxes. If you sell fashion sunglasses outside of your own state via the internet, you've probably never collected and paid sales taxes from customers in other states. That may change beginning in 2019. Thanks to the Supreme Court's Wayfair ruling from earlier in 2018, states can now begin forcing internet retailers to collect sales tax.
It is unlikely that you'll have to start collecting internet sales taxes in 2019, but anything is possible. Legislators in some states may make internet tax legislation a priority following the November elections. By next spring, internet sales tax could be the law of the land in many states. You need to start thinking now about how you might handle such a scenario.
It's been a great year for selling fashion sunglasses. Hopefully your business did well. Assuming it did, take the next few weeks to start thinking about year-end tax issues; 2019 will be here before you know it.
More than 95% of our inventory consists of wholesale sunglasses. Let's face it, selling wholesale sunglasses has made Olympic Eyewear the company it is today. But we do have a small section of our inventory devoted to accessories. We feel these items are every bit as important as the sunglasses themselves.
As a retailer, selling our accessories is an opportunity to both boost your sales and provide a few things most of your customers are going to buy anyway. And as long as they are going to buy, they might just as well buy from you. There's no need to sell them a great pair of sunglasses then send them elsewhere for accessories.
Here are four accessories for our wholesale shades along with explanations of why you should sell them:
There is no accessory more important to high-end fashion sunglasses than the hard case. Most of your customers do not need a V-8 moment to figure this out. All it takes is a single scratch or a cracked frame to render a great pair of sunglasses useless. The hard case represents an inexpensive way to keep those shades safe.
Here's why you should sell them: your customers want them, and you can get them from us at a great low price. At $25 per dozen for the least expensive models, you are paying just two dollars apiece. You will not have any trouble selling them either. Mark them up and sell them right alongside your shades. Or apply the retail price of the cases to your sunglasses and give a free case with each purchase. The choice is yours.
For every customer looking for a hard case there is another looking for a soft pouch. Again, this isn't a V-8 moment. The advantage of the soft pouch is that it still protects against scratches without being is bulky and unwieldy. Some people just prefer them even though they aren't as sturdy. And guess what? They are not as expensive either.
Right now, the cheapest models we have are just $3.00 per dozen. You are paying less than $0.30 apiece for something you can sell for significantly more. Even our most expensive pouches are only $9.00 per dozen. You can't go wrong with a price like that.
Every one of your customers is going to clean his or her sunglasses on a regular basis. A microfiber cleaning cloth is the best tool for doing so. A lot of people don't know this. Many just use their shirt or grab a napkin or tissue. What they also don't know is that those other options are not good for their sunglasses.
Tissue and napkins are both paper products. That means they can contain little chips of wood that are not seen by the naked eye but can easily scratch lenses. As for the customer who uses his/her shirt, there could be all sorts of debris embedded in the fabric. It only takes one little speck to wreak havoc. You need to sell cleaning cloths so that your customers do not have to resort to paper products or dirty shirts.
Repair kits are something that customers don't think about until they have need of them. You can be proactive by reminding customers how easily a screw can work itself loose or a nose piece fall off. Purchasing a repair kit is a lot less expensive than buying new sunglasses every time a minor issue pops up.
Olympic Eyewear is mainly about wholesale shades. But we carry accessories that retail customers have shown repeatedly they want. Are you selling them?
As a wholesale sunglasses manufacturer, one thing we definitely don't like to see is excess inventory. We are fairly certain you feel the same way as a retailer. Excess inventory is inventory that is not selling for whatever reason. So what do you do? That depends on your position.
We would do things differently, as a wholesaler, than you would do is a retailer. That's because we don't have a retail store front where people can come to browse our products. That means our marketing and inventory control has to be a little tighter. As a retailer, you have a few more options than we do.
Re-Market the Inventory
Our first suggestion is that you consider re-marketing the excess inventory. Some retailers call this repurposing; it is essentially the same thing. As an example, you may have a few dozen pairs of sunglasses you purchased for your winter inventory still hanging around. They are not selling now that spring is here, but that might only be the result of seasonal trends.
Try building a special display in a rather visible space for marketing this inventory in a new way: it is inventory that has to go in order to make room for incoming stock. Car dealers do this all the time. You can even mark down the products to give your customers further incentive.
Create a Bundled Package
In a few previous blog posts, we have mentioned the idea of selling sunglasses as part of a bundle. You can bundle multiple pairs of sunglasses together to create a family pack, for example. Or bundle the excess inventory with something completely different. For example, buy a pair of sunglasses and get a bottle of suntan lotion and a hat along with it. Bundles are actually quite effective for moving large volumes inventory in fewer transactions.
Offer Them Online the Bulk Dealers
If you are willing to sell your excess inventory as an entire lot at a slightly discounted price, there are online dealers who might be willing to snap them up. Sure, you will not make as much profit this way. But a little profit is better than no profit at all. Consider cutting your price by half of your original markup to make the sale. Then list them on a site like eBay. You might end up being surprised how quickly they go.
Donate the Excess Stock
One last suggestion is to donate the excess stock to a local charity, school, organization, etc. Donations are good for tax write-offs and marketing purposes. They also help worthy organizations in your local area. Being that you are dealing in wholesale sunglasses, a good place to start would be any of the summer camps on tap from June through August.
Looking Toward the Future
We have given you a few suggestions about how to deal with excess inventory. We hope you find them helpful. Beyond that though, you should also start looking toward the future. What we mean by that is sitting down and trying to figure out why you ended up with excess inventory to begin with.
In retail, excess inventory is something you cannot afford. Excess takes money out of your pocket and ties it up in overhead you might not be able to dispose of profitably. So do your best to honestly assess what you have left over and why you still have it.
It could be that your excess inventory is just one of those things you couldn't control. But if you realize you could have done things differently, implement the changes before you place your next order.
The season for summer sunglasses has arrived. Now it's time to analyze all the trend predictions made over the winter and early spring to see which ones are coming to fruition. It is almost like a sporting event. Be that as it may, we want you to know what your customers are actually buying for summer 2018.
Below are the hottest summer trends that we are seeing right now. If you need to update your inventory to get in on the action, we have everything you need in stock. Just place your order as soon as you can.
A lot of prognosticators saw tinted lenses coming months ago. It turns out they were right. It seems like everybody wants a tint other than black. What are the most popular colors? You might want to check out these five: yellow, burnt orange, pink, light blue, and smoke green/gray.
The one thing they all have in common is their pastel shades. Summer 2018 is not the season for bold and bright tints. It is a season to look back on the 1980s with fond memories of color subtlety.
Brightly Colored Frames
As long as we are talking colors, brightly colored frames are hot right now. The most coveted colors are yellow, burnt orange, pink, and tortoiseshell. Even white frames are in style, though we hesitate to lump them in with brightly colored frames. Regardless, black and gray are out. Everything else is fair game.
We have been warning you for a while that skinny frames would be hot this summer. Now they are. But there's a caveat here: not all skinny frames are in. The ones people want are those that reflect the style of the 1990s. You are talking smaller sunglasses that still offer some measure of buyer protection. Not models that are so small they barely show up on the customer's face.
The other side of the coin are oversized aviators. We're not quite sure why these are so hot right now, but they are. The bigger the frame, the better the look. If your customers want oversized but are not really happy with aviators, round frames are a suitable substitute. A lot of the ladies are choosing them – as long as they are big enough – over the aviators the guys are wearing.
The flat top trend is something no one saw coming, at least that we are aware of. Nonetheless, all the guys seem to be flocking to them. A dark lens is important with flat tops because it makes the bridge easier to see. If you have lightly tinted lenses, people look right through them and don't even notice the bridge.
Retro and Vintage Looks
Retro and vintage sunglasses seem to be in style every summer. The only question from year to year is what era will be hot that summer. This year it is the 1960s and 70s. For your customers who love the 1960s style, you are looking at thick frames reminiscent of what Austin Powers might wear. Colored lenses make them even better.
Your 1970s fans will appreciate sunglasses with slightly thinner frames in the flatiron style. The lenses can be teardrop or oval, but they should be dark. Just imagine what the Eagles or ZZ Top might have worn in 1977 and you'll be good to go.
Another summer season is here. It is a great time to be selling sunglasses, isn't it? You bet it is. Summer is when we get to see all the hottest new styles that designers spent the winter months drooling over.