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To be deemed a competitive and successful brand, you have to develop a thorough brand book.
The set of rules in a brand book present valuable ideas and pointers for the future, as well as define the entire direction of your brand. For a sustainable, long-term business model, a detailed brand book is essential.
If your products are to succeed on the market, they have to be in sync with the brand book. There are a lot of different ways to create an amazing brand book, depending on the niche your business is in. However, some tips are universal than others. Follow them, and your product will have a meteoric rise.
Make an effective introduction
A brand introduction is much more than a window into your brand. It should be a detailed breakdown of your brand culture and what do you stand for. Begin with a story about how your brand came to be.
Be sure to emphasize how far you come from the moment your brand came to be. When putting together a brand introduction, you have to offset the brand story with visions of the future.
It’s quite simple when you observe it from afar. All the success from the past, combined with ideas for the future, adds up to an exciting present. Every brand book for a product should include a strong brand introduction.
Emphasizing the ideals and goals of your brand is the best way to instruct your employees on the development of a new project. To summarize, an effective introduction consists of answers to three questions:
What problem does the brand solve?
How does this particular product solve that problem?
How effectively does the product tell the story of your brand?
Choose logos and visual branding elements
After a brand introduction, it’s time to focus on branding. Every brand book must contain instructions for your team, on how to incorporate branding into that project.
Remember, the goal is not just to urge people into buying your new product. Instead, it’s to gauge their interest with one product and have them become loyal customers and brand ambassadors.
Logos are especially important, as they are the most usable and most powerful visual branding tool at your disposal. Work with your team to choose the right logo. If you are going to create a new logo, make sure it doesn’t stand out from your past brand identity.
In the case of a rebranding effort, you can use the brand book as an inspiration for a whole new identity. Include the logo in your website design plans, while also having the web design contract ready.
A good logo should be visible, but not in the focus of your design. It should add to the packaging, but not sway attention from the product itself.
Fuse words with images
A perfect brand book is neither entirely textual or visual. If you only use images, your target audience will feel like there is a lack of information. A text-only brand book will make it extremely hard to read.
The best way to prove the point is to have visual elements complement the textual part, and vice versa. Therefore, a large focus of the creation process should include a great copy.
If you and your team are having trouble with putting your ideas into words, think about outsourcing the descriptions and explanations for each section. The best way to do it is to expert writers from a writing service that specializes in writing college papers, white papers, business writing etc. EssayWritingLand is a good example of an online writing service.
When using a writing service, you can communicate with the writing team directly. Let them know about your goals, ideas and demands. With regular updates and briefs, you will know exactly how the brand book will look like.
Involve your entire team
According to a study by Salesforce, 86% of all employees have cited a lack of teamwork as the main cause of project failures. Brand books are no exception. By involving your entire team, the brand book will be more detailed than ever before.
Different inputs will give the entire team different ideas. Brainstorming will lead to unison in design, writing and every other element.
If only one or two people handle the creation of the brand book, they won’t be able to observe every section critically. Allocate responsibilities during the creation process. Not only will this make the process much faster, but the entire team will be able to weigh in and decide accordingly, in case of a dilemma or a problem.
Define public relation policies clearly
A well-put-together brand book is a representation of your brand, product and goals. Unfortunately, it cannot aid you in establishing interactive communication. To let the audience know about the right channels of communication, you need to devote an entire section to PR.
In recent years, influencer marketing has become more important than ever. 60% of all PR executives say it’s a vital part of the future. Thus, it would be a good idea to include a detailed plan concerning collaboration with influencers.
Insert the names and contact information of people responsible for communicating with clients, business partners, etc. Define social media policies in relation to activity rules, content that should be posted.
If you want to take a really thorough approach, define the desired tone for posts, color combinations for images and more. The more things you mention, the clearer your brand identity and vision will be.
With the right organization and attention towards details, a perfect brand book is a very achievable goal. It’s an effort that will pay dividends for the product launch, as well as the overall success of your brand.
Don’t get confused. The two has a lot of differences. But they’re quite simple to understand.
Mobile websites are browser-based, which means you can access them through the internet without installing an application. They can work just like usual websites on your computer. However, some websites automatically adjust to different devices with additional features specially designed for mobile solutions.
Mobile applications, on the other hand, are apps that can be downloaded or installed in your phone or tablets usually through Google Play or Apple Store. They can also be accessed through the internet and download information, which are stored in the phone memory. Many mobile apps don’t require an internet connection to function because the data and information have already been downloaded inside the app.
In this article, we are going to compare mobile websites and mobile solutions. Let’s dig deeper on how they can each platform be advantageous in terms of functionality, features, and other factors that affect the overall success of an e-commerce business.
A- Mobile Applications
Advantages of Mobile Applications1- Faster than Mobile Websites
Have you ever experienced when your browser keeps on loading? Having such a slow internet connection is frustrating. But don’t judge too quickly. Maybe the culprit is the mobile website itself. People prefer to use mobile applications because they are faster and more efficient. They are specially designed to perform specific tasks, unlike mobile websites that can function as a browser to access different internet sites.
2- Provides Better User Experience
Mobile apps have higher functionality and user-friendly features as compared to mobile websites. App developers are continually working to improve their app solutions, which is why mobile applications are becoming more intuitive and advanced.
More and more apps are being integrated with high-tech devices. The internet of things, for example, connect smart devices to streamline complicated tasks.
Tech-companies are working with app developers to maximize the capabilities of their devices and increase their sales. Point of sale systems, trackers, camera devices, and radio frequency identifications are used to help the e-commerce business flourish.
4- More Time Spent in Mobile Apps
Mobile apps are taking over the world. Users are spending more hours on mobile apps rather than browsing the internet through mobile websites. This is a good indicator that creating a mobile app is the best option when creating an e-commerce website.
A report from reputable sources shows that the number of people using mobile applications has been exponentially increasing by 6% every year, especially in fields of business such as e-commerce and retail.
5- Offers Accessibility Without Internet
The internet will not always be there to help you. But your mobile app will. Most mobile apps can still be operated without an internet connection because they are installed in your devices. This feature allows you to continue working and accomplish minor tasks until the internet comes back.
Disadvantages of Mobile Applications1- Requires More Time and Expenses
Apps could be hard to develop for your e-commerce business – and more expensive too! The process is complicated. It means building apps compatible with both Android and IOS, which could mean hiring two separate developer teams for each platform. More cost and more time!
2- Comes with a Complicated Process
It’s more complicated than you think. It doesn’t stop with hiring talented developers. There are also lots of things to consider more than just a well-planned development. You have to make many crucial decisions which can affect the entire operation of your business in the long run. Without technical expertise, you would have to rely on your team and hope that it will turn out just okay.
3- Problems in the Maintenance Process
You have to consider the future problems that may arise due to the changing needs of the people. Don’t forget about the trends and issues that may come along as you go forth with your business. App support is also essential. Daily maintenance should be considered to avoid losing customers. Otherwise, your client may look for better platforms.
B- Mobile WebsitesAdvantages of Mobile Websites1- Accessible to All Devices
Mobile websites accessed through any device as long as there is an internet browser. Compatibility will not be a problem, giving your business a broader grasp among your customers. It doesn’t matter whether it’s Android or Apple. They don’t even need to download anything, just a good Wi-Fi connection, and they’re good to go.
2- Search Engine Optimization
If you want to boost your business significantly, Google ranking is your best bet. Creating a website platform for your e-commerce business will allow you to formulate SEO strategies that can increase your traffic significantly, which is currently considered as the best way to promote a brand.
Unlike app development, it’s relatively easier and faster to create websites. It requires less work and complicated technical stuff. In short, mobile web development requires fewer expenses and less effort, giving you more time to focus on other important matters in your e-commerce business.
Disadvantages of Mobile Websites1- Without Offline Accessibility
You probably already know this already, but it’s still worth mentioning. What if your customers want to browse their cart or wish list? They can’t do that in a mobile web version of your site, and that’s an automatic turn off for your customers.
2- Turtle-Like Loading Speed
This is arguably the weakest part of mobile web solutions, especially for online shops. It hampers the performance and potential of the business just because the interface is inconvenient to use. Those pesky little buttons, zooming in and zooming out, tiny texts, and almost everything about it makes customers press the exit button with relief.
3- Maintenance and Maintenance
Websites also need to be maintained daily. Most website owners hire skilled and knowledgeable programmers who can do the job for them. Also, contents for the website will also cost a lot, especially if you are aiming to improve your SEO.
4- Not-Too-Friendly Interface
We all know this. It’s the reason why most users prefer to use mobile apps rather than browsing the web to use their favorite platforms. A mobile website doesn’t usually adjust its interface based on the device, leading to the poor user experience.
There you go! The answer should be evident by now. There are a lot of opportunities in the e-commerce business, considering the pace of technological advancement nowadays.
You can quickly gain momentum once you launch a successful marketing strategy for your business. It’s easy to increase your traffic when you use the power of the internet. Many marketing options are being offered in the market.
But no matter what option you might choose, the key factor will remain. You have to plan carefully and consider your situation. Gather as much information as possible to formulate the right strategy on how you can increase your sales without spending too much time, money, and effort.
In this article, we are going to talk about building Single page applications using AngularJS.
Let us first discuss the concept of Single Page Application. The visitors on websites are not patient enough now. They want everything to work speedily. They are willing to waste their time on a website that loads slowly. So there are many ways you can use in order to improve the loading speed of your website. Most companies are now opting for single page web application to speed up the site loading and also improve the overall user experience.
What are single page applications?
A Single Page Application or SPA is a type of website or web application which that can dynamically reload particular page elements depending on the interactions of the users. It helps in avoiding the loading of new pages from a specific server. This is what helps in enhancing the speed and overall user experience. SPA try to offer the same kind of experience as a desktop application. Some of the most popular single page applications users include WhatsApp Web, Flickr, Gmail etc.
Important Features of single-page applications
If you don’t have enough exposure on how to develop single page web applications using AngularJS, you will, first of all, have to get used to some of the most important features of a Single Page Application. The page is not exactly made to refresh or reload. In place of that, it simply adjusts itself according to the requests of the user. It then performs accordingly.
Let’s take a look at some of the critical features of a Single Page Application. This will be really helpful for you if you are planning to learn about single page web application development.
No Round Trips on the Server Side
A strong SPA must be capable of restructuring any portion of the User Interface. It should be done without the need of an entire server-side trip in order to recover an HTML page. This is usually achieved with the help of a Separation of Concerns design theory. It is a theory that implies the segregation of data from the presentation of data.
Flexibility and Performance
A well-functioning SPA must be able to transmit the entire UI to the client. It is said to be efficient for the overall network performance. When you increase the execution from the client side and then reduce the offline processing, the UI will have an effect on the entire network. The highlight of this feature is the flexibility it offers to the UI. It allows the developer to rewrite the application front end without even once disturbing the server.
What is AngularJS?
“AngularJS is a structural framework for dynamic web apps. It lets you use HTML as your template language and lets you extend HTML’s syntax to express your application’s components clearly and succinctly. AngularJS’s data binding and dependency injection eliminate much of the code you would otherwise have to write. Moreover, it all happens within the browser, making it an ideal partner with any server technology.”
Core features of AngularJS
Data Binding: The automatic integration of data between the view elements and the model.
Scopes: This works as lubrication between controller and view.
Services: The services feature helps in arranging and sharing code through the application.
Templates: Templates includes attributes and elements that belong to the AngularJS family.
Directives: Directives serve as markers for DOM elements including attributes, CSS, and the like.
Why you must build Single page applications with the help of AngularJS?
1. Quick Performance
When you develop a SPA with AngularJS framework it loads quickly. The component router delivers automatic splitting of codes which makes it possible.
2. Cross-Platform Compliant
An AngularJS framework allows a SPA to work on every platform.
3. Support for UI
When you develop SPAs using AngularJS, it offers an excellent user experience.
4. Easy to Maintain
If you prefer AngularJS for developing a SPA, the maintenance would be much easier in the future.
5. Offers Flexibility
The development of SPAs becomes easier, once you are used to AngularJS. You can build animation timelines and complicated choreographies, using AngularJS framework. It can be done by making use of the minimum number of codes. So you can develop interactive and user-friendly web applications that offer amazing flexibility.
Over the years, WordPress has integrated Virtual Reality(VR) through 360 panoramic images and its no question that VR and AR (Augmented Reality) are the next best innovations to embrace.
People have always been interested in Virtual Tours where they can navigate and move about freely. And in the past few years, the WordPress community attempted to contribute by creating plugins to set up virtual tours using 360 panoramic images.
The idea is, rather than scrolling across a flat image left or right, how about you can move about in a 3D space and look around a house or any particular location as if you are actually taking a tour.
How Virtual Tour Creators Came About In WordPress
A few years back, people resorted to virtual video tours which cost tons of money in hiring video crews and production costs.
Then software firms such as krpano and Matterport came along. These are great software. Especially Matterport which made a name for it’s unique doll-house view for houses.
Well, even though these are amazing, they are complicated, takes a lot of time and costs a good amount of money.
Things got easier now, with plugins in WordPress doing the job. Plugins such as iPanorama and MV 360 have been introduced a couple of years back. These plugins created virtual tours out of 360 panoramic images. They saved a lot of time and money since they don’t even cost one third of the amount compared to software or video production.
Though these are great plugins, people still find it hard since the interfaces are pretty complicated and requires some patience to be able to create a proper virtual tour.
However, things got even better. With a good amount of research and long term development, the latest virtual tour creator plugin in WordPress, WPVR was introduced last December. This one grabbed the attention of many in no time.
WPVR – The latest Virtual Tour Creator on WordPress
WPVR is an amazing virtual tour creator in WordPress. You simply upload 360 panoramic images, and this plugin will turn it into an exclusive virtual tour.
You can add all the rooms of a house or different areas of a location as separate scenes, and add hotspots to click on, to get information or move to the next scene. Each scene can be viewed in a complete 360 view. You can look left, right, up or down, and zoom in and zoom out however you wish.
Hence you can create a complete virtual tour, where a person can freely navigate, get information, and explore without even taking an actual visit.
What Makes It Exclusive?
WPVR is different from other plugins in many ways that makes it so much better.
1. Super Easy User Interface
The main thing that WPVR focused on was to create an user interface that is suitable for everyone, whether an expert or a novice.
The developers of WPVR researched into VR and virtual tour creators for quite some time in trying to understand what was necessary.
The first thing that hit them was that VR is a complicated matter. If you are not an expert, then it gets difficult to configure a proper 360 virtual tour.
Hence the idea was to create an interface which is straightforward and easy to learn in a few minutes. With WPVR, it is possible to learn and create a virtual tour in a matter of 10 to 20 mins.
In order to create a virtual tour with WPVR, you simply follow a few sequential steps:
Name the tour
Create a scene by uploading image
Add hotspots where required
Once you are satisfied with your tour, publish the tour
Embed it on the webpage
Done. Now you can view your page and experience the tour.
So basically if you just have one scene, then you need as low as 5 steps to create a virtual tour. If you have more scenes, you simply need to repeat steps 2 and 3 once for every scene. That’s how simple it is.
The developers automated complex settings in the back-end, and the users simply need to configure the very basics to create a virtual tour.
2. Compatible And Easy to Customize
WPVR is compatible with all themes and works on both Classic Editor and Gutenberg block editor.
Once you publish a Tour, it generates a shortcode and an Id. The shortcode can be directly applied on a web page using Classic Editor and the virtual tour will be embedded. Also you can add height and width to the shortcode to resize it to your requirements.
For Gutenberg, the plugin creates a separate block type called WPVR, which you get to choose when adding a block. Here, on the block toolbar, you simply need to provide the Id, the height and the width you wish. And that’s it.
You do not need any coding or other embedding plugins to place the virtual tour on your site.
However, if you do know coding, you can customize the hotspot icons. You simply need to create a custom class in your theme style sheets. You can then provide that class name to the plugin and the hotspot icon will be changed to what you assigned.
3. Easy To Learn
The plugin developers, though they created an easy interface, they made sure you find no trouble in using it at all by providing detailed documentations and video tutorials.
The documentations provide complete step by step guide to create a proper virtual tour. On top of that, the video tutorials explain each and every aspect of the plugins.
Which means you do not need any experts to assist you; you already have the required instructions needed to create, customize and publish virtual tours.
However, in case you face any issues or confusions, you can rely on their support team to assist you.
As you can see, this plugin lets you create virtual tours with no complications and provide full support whenever you require.
Some Information About WPVR
RexTheme, the developers of WPVR, started since 2012. While providing great web development support to many, RexTheme developed several themes and plugins of great value.
The developers of RexTheme started looking into Virtual Reality since March of 2018. With that, they came across 360 panoramic image viewers and virtual tour creators in WordPress.
With much research, the developers managed to use three.js and WebGL to construct great virtual tours. However, it was pretty complicated.
With time, the team researched and learnt deep about the problems people face with other virtual tour creators.
They also tried to understand what was keeping people away from embracing virtual tours despite showing great interest in its possibilities. The answer was cost and complication.
Developers tried using the other virtual tour creators and was confused with so many options all at once. Apart from that, when they inquired about other software such as Matterport, it turned out that it would cost a lot of money in hiring experts.
Eventually, with substantial hard work from a team of 10, WPVR was developed. Removing all the complications and making it affordable, this plugin is bound to be the next most preferred tool to create virtual tours.
Some Benefits of Using Virtual Tours
Now that there is a tool to create virtual tours, let us see how virtual tours are helpful.
1. Best way to connect with visitors
People visiting your site will be able to experience the location in the best possible way. Rather than just looking at images, they will be able to explore the place as if it’s reality.
People will be able to connect and gain genuine interest in the location and may get more excited to visit in person.
2. Easier To Highlight A Place
Let’s say you own a personal Museum. If you create a virtual tour of certain zones of the Museum, people will be able to check out the relics and amazing history the Museum holds on your website and will get a glimpse of how it feels to visit your place.
You can place hotspots for people to hover to get the name, and historic information on clicking the relics. Thus people will understand the depth of originality the place holds and would probably wish to visit your Museum to see the other zones.
You can do the same for a house, theme park, hotel, office etc. People will be will be able to understand how special your place is and will be able to know facts and details at the same time.
3. Ideal For Creating Genuine Attraction For Several Businesses
Virtual Tours can boost few businesses with more potential customers.
For example, if realtors have virtual tours of homes for sale, buyers will be able to take a tour and develop a good deal of interest. Hence, a prospect calling will mostly likely mean that he/she feels the house suits him/her.
Same goes for a hotel. You can let potential customers explore the luxuries you will provide. Tourists will find it more influential in taking decisions to choose your hotel.
In fact, virtual tours will be beneficial for schools to attract more students, libraries to attract more readers, large estates to help people find their way around, theme parks to showcase the rides and also guide them with direction, and many more.
How To Get And Use WPVR?
As long as you have a WordPress website, it’s pretty easy to get WPVR.
You will find the plugin in the WordPress repository if you simply search for WPVR and look for the following:
Once you have installed and activated the plugin, you can simply follow the instructions in the plugin documentations which gives a detailed step by step guide with images and proper instructions for you to understand and create virtual tours easily.
WordPress has endless possibilities, and one step further towards its advancement is VR. Hence, WPVR is a great initiative that made it easy for people to use the latest technology in WordPress and with no hassle.
If you backed off in the past due to cost and complication, then it’s time you embrace virtual tours again. Use the latest virtual creator, WPVR, to create and experience amazing virtual tours.
WordPress is one of the most popular platforms around. From blogs to web pages, the software packs a punch for hardcore developers and newbies alike. But then there are the code vulnerabilities. Fortunately, there are ways to minimize these security issues and create beautiful and functional pages that people can safely visit again and again.
The following tips should help overcome the more common WordPress vulnerabilities.
1. Keep Your Plugins Up to Date
Plugins are perhaps the most exciting thing about WordPress. With them, your site can offer features and functions perhaps to the limit of your imagination. So functional that, in the hands of a skilled website builder, it’s possible to use the right combination of plugins to create pages that perform much like an app.
The thing to remember is that plugins come with vulnerabilities which are usually not known at the time of release. It’s only after hackers push and prod the code until they find a weakness and then develop malware that the problems emerge. Typically, fixes are produced and included in the next release to compensate and protect site owners.
Having said this, it’s in your best interest to be on the lookout for new versions of plugins you use. More to the point, you should replace the older versions as soon as more recent iterations are available. Even if you’ve not noticed problems, make the updates.
2. Only Use Plugins From a Trusted Source
WordPress is not the only place to find compatible plugins. They are also developed and released by other parties for free or purchase off platform. Many plugins you find in this manner are stable and relatively free of vulnerabilities but others are built with malware included specifically to penetrate and infect any system it is installed in.
Your best bet is to only use plugins from a trusted source. Trusted means that the developer takes the same precautions that come with the creation of WordPress branded plugins. The developer should also actively monitor the device in the event security issues are uncovered and need to be resolved in the form of a new version.
If you don’t see evidence that a plugin creator is consistently spotting and correcting vulnerabilities, don’t trust it and certainly don’t install it. If you already have, immediately uninstall and remove that plugin from your website.
3. Get Rid of Plugins You No Longer Use
Do you have plugins installed that are no longer used? If so, ditch them immediately. There are a few reasons we say this:
Old plugins that you never use are old versions with old protections; they may not stop viruses or malware from infecting your site.
They take up space you could use for something more practical.
It’s easier to manage your pages when you only have plugins installed that are needed.
Make it a point to review your plugins at least once a quarter. Maybe even monthly if you don’t have anything better to do. Find a few you don’t use any more? Get rid of them. Remember that if you need them in the future, it’s easy enough to re-install the most recent release.
4. Protect Your Site From SQL Injection and URL Hacking
Structured Query Language is important, but injections of SQL by an attacker can wreak havoc on your pages. They can alter, add, or replace the content on those pages and do quite a bit of damage. Hacking your Uniform Resource Locator (URL) makes it possible to alter the address of your pages and redirect readers to pages created by a hacker. Not only do you lose business, but your reputation could take a serious hit.
The right type of WP Config tool helps to prevent both these possible issues. As with all of the tools, make sure you use the latest generation.
5. Change the Default Prefix For Your Site’s Database
Upon installation, WordPress creates a default prefix for your database tables. It’s a good idea to take the time to customize those prefixes since a common hacker trick is to use specialized software to identify and alter them, then use SQL injections to take over.
Changing database prefixes is not that difficult. In fact, it can be done fairly quickly. See it as one more way to ensure your hard work isn’t corrupted or used without your permission.
6. Use Two-Factor Authentication
Two-factor authentication has become a big deal in recent years. Essentially it’s a two-step login process that, in addition to the usual username and password, requires an additional code sent to you by phone or some other alternate means.
This process adds an extra step but makes it more difficult for unauthorized parties to gain access since they likely won’t be able to hack your computer and phone simultaneously.
7. Don’t Go Online Without a Virtual Private Network (VPN)
If this is your first exposure to the idea, personalized encryption tools, in the form of a VPN, have brought intelligence agency-level privacy and anonymity to the masses. This software, once installed, creates an encrypted connection (some like to think of it as a tunnel) every time you go online, even if you’re knocking back caffeine down at the local coffee shop using public Wi-Fi.
A VPN, used in conjunction with other open source privacy tools, is at least an attempt at a solution to the outbreak of hacking, data breaching, and government spying that is sweeping the internet with no letup in sight. A VPN runs in conjunction with your ISP service and should cost no more than $7 to $15 a month.
8. Go With Dedicated Rather than Shared Hosting
Shared hosting is fine and may work well for many people but business sites and especially if you collect customer data (gotta be aware of the new GDPR regulations), you might consider the extra expense of dedicated hosting.
Most experts agree that the dedicated hosting environment offers tighter security, which is a good thing.
8. Monitor and Update Administrative Privileges Regularly
One of the more common tasks overlooked in WordPress is updating administrative privileges, which needs more attention than simply deleting privileges when an employee leaves the business.
You should also update privileges around situations like promotions, changes in work assignments, and anything else that could leave an employee with access to data he or she no longer needs.
Old and unused privileges increase the odds of information disclosures if an infection is able to find a way to exploit them. Make sure administration level rights are limited to active employees who actually need access to that level of control.
Remember that WordPress continues to develop and release security tools that you can put to good use. Review those resources as they become available. One or more of them may be just what you need to make your security even better. And always…ALWAYS…update the main installation any time you are prompted to do so in the dashboard area. Hackers are always trying to uncover new methods of entry and this is how you stop them.
On the surface, it seems simple enough to create a web design contract. You just find a boilerplate web design contract or a template and edit to your heart’s content, right?
Well, not exactly. You see, not all web design contracts are created equal, and using a free website design contract you pulled off the web might not give you all of the legal protections you’re rightfully entitled to. And while we’re not lawyers (we are, however, fantastic web designers), knowing what a great web design contract should contain is the first step toward making sure yours is as ironclad as possible.
With that being said, you should always consult a lawyer who is well-versed in contracts before you jump right in. Now, let’s take a closer look at the components that make up a great web design contract:
Outlining the Scope of the Project
Every professional web developer dreads those two little words that signify that a project is going to go on a lot longer than anticipated — “scope creep”. This is when clients (sometimes intentionally, sometimes not) ask for more than what was initially agreed to. In other words, the scope of the project creeps up little by little, nibbling away at your time and profits.
A proper web design contract will outline exactly what’s expected and what will be delivered, and by when. Then, if the client starts asking for additional things, you can always fall back to the contract and demonstrate that to add these things will add to the cost and delivery time, putting the ball back in the client’s court to determine if this is something they really want to move ahead with or not.
All the Little Things
There are lots of little things that often get missed, even in the most thorough web design contracts. These include things like:
Who is providing the content for the website? Will the client be providing this? Will a third party copywriter or content writer be brought on board? Will the designer be responsible?
What about debugging the code? There can sometimes be hiccups with regard to coding and proper implementation. Who is responsible for this?
Who is going to test the design on various browsers and mobile devices to determine its responsiveness to various screen sizes and load times?
Making it clear who is responsible for which part of the contract (and then getting them to sign off on it) now will help save a lot of headaches later.
Testing, Tweaking and Technical Support
Even the most flawless website design contract needs to incorporate what will happen after the work is completed. Oftentimes, there will be updates with various plugins and integrations, and tests that need to be performed in order to ensure that the site is performing as well as it can be under various conditions.
Sometimes, clients opt to have their design team handle ongoing maintenance and tech support, updating the site and adding new features as time goes by. Including this in your contract, as well as specifying what will be done by the design team and what will be handled by the client) can help provide an additional and lucrative stream of income for your web development agency, month after month.
What if I Need to Make Changes?
Web design contracts are often saved in PDF format for easy portability across platforms and devices. PDF files can also be designed to be filled in with relevant information such as dates and addresses. They can also be programmed to accept electronic signatures. PDF is an older format that has stood the test of time while new features have become available to make using them even more convenient.
But one of the things that has always presented difficulty when considering web design contracts is making changes. Fortunately, there are several tools available to help edit a PDF on PC and Mac, even after you’ve saved it.
And keep in mind that a contract is only the first step. Keep the lines of communication open between you and your client while providing them with ongoing updates to show progress on their project. This allows you the freedom and flexibility to allow a designer-client business relationship to flourish while enjoying the strong foundation of a contract that’s built-in everyone’s best interest.
If you are an IT professional, you can understand that there’s no fix working hours for us.
Our sleeping, eating, and personal time is scheduled by the server we use. Thanks to the giant cloud service providers who manage most of the things for us. But they don’t have access to our project or our server. We need to run scripts, deploy, manage many things using the SSH terminal.
Everything is smooth till the time we are in the office. But what if you are traveling and suddenly receive a message that your project needs to be restarted on the cloud server. This is the time you need an excellent SSH Terminal app on your iPhone to remotely issue commands and get things back to normal. To help you get started, we have prepared a comprehensive list of best SSH terminal apps for iPhone. Have a look at it.
5 Best SSH Terminal Apps for iPhone
This wins the race considering every factor. Clean user-interface, manage your host efficiently, secure, and no advertisements. It supports SSH, MOSH, and also Telnet; no matter what your requirement is, this app has it all. You can create groups to manage shared settings and themes.
The best part is the ability to tag servers. I find it extremely useful as big projects have different servers with different IP addresses, and over time it becomes hard to remember which server does what. Tag your servers as Staging, Production, Deployment, etc. and organize things neatly. Lastly, the keyboard is full-featured same as PC or Laptop.
You should command your terminal, not navigate it. This is the base principle of the app. Using Chromium Hterm, rendering is high-speed compared to other apps. This one isn’t free; though the features justify the price correctly. Other features include custom fonts, custom themes, always on, and full keyboard support.
After trying the app for a while, I can say this is one of the best apps on the list. If you are a sysadmin or network engineer, this is a must-have app on your iPhone or iPad.
If you don’t need an advanced SSH terminal, then iTerminal is perfect. It doesn’t boast any fancy themes, custom fonts, or full keyboard support. It has a basic design that let you issue quick commands on your server. I find it handy when the time is more important than features.
It saves credentials; next time when you open the app, tap on Connect and get started. It is a free app and solves the basic requirement easily. Definitely worth trying.
Shelly features a neat and clean user-interface with simple navigation even for newbies. It offers custom fonts, themes, and also customizing keyboard the way you need. This helps when you have to work in a terminal for a long time, and there’s no way you can get on your PC. Other features include copying text the same as you do on your iPhone with other apps, open links directly in the browser, gesture controls, and much more.
Given the features and reliability, the app does cost some money. But it is incredibly cost-effective given the features it offers.
WebSSH Pro supports two protocols – SSH and SFTP. With SFTP you can upload and download files from your cloud server quickly and easily. Besides that, the app supports multiple ways to connect including password, two-factor authentication, RSA / DSA / PuTTY Private Keys.
The impressive part is that you can open multiple screens, allowing you to do more on the small screen. Access various servers at the same time without the need to exit any. The app costs some money, but it allows so much that it is worth it.
Nothing can beat the bigger screen when it comes to working on servers. But these powerful apps with almost all the features that we use on a PC or Laptop make our lives easy while we are on the go. With that said, I am signing off. Do share your feedback in the comments if you think any other app should be on this list.
If a real estate agency wants to stay ahead of the competition, it is no longer enough to simply have great agents and outstanding service. Today every aspect of how an agency is run can have an impact on its bottom line – including real estate website design.
Think of it the way you would think of curb appeal: A home can be beautiful inside but if the first impression a potential buyer has is unkempt landscaping and a dirty exterior, it will be much harder to get them in the door. It is the same way with a website – a potential client’s first impression. Check out five of the most competitive real estate website designs and what makes them unique.
One of the most challenging aspects of creating a competitive real estate website design is striking a balance between providing enough information and not providing enough. You do want visitors to instantly know what the website is for and what they can do there, but you do not want to overwhelm them with search boxes, graphics, illustrations, and links.
PropertyShark’s modern website manages strikes this balance by carefully selecting and limiting the color and types of fonts and pictures in such a way that it is able to offer a wide range of search options, subscription choices, and drop-down menus without overwhelming the reader. A quick scroll down the page offers access to interesting blogs with well-chosen titles and quotes that give the reader an immediate sense of the subjects covered and relevance.
For a website with so much valuable information available to its readers, PropertyShark manages to do an exceptional job of presenting the information in a fun and manageable way.
From the moment a visitor arrives at Homes.com they understand their three main options: buying, renting, and checking home values. With a dynamic, expansive picture to great viewers, followed by specific property listings in the area from which the viewer is visiting the website, there are several sections that immediately grab attention.
For the visitor who is committed to seeing everything the site has to offer, a short scroll down takes them to a section that then dominates the screen: an ad for the company’s Snap & Search program. The main picture is bright, bold, and instantly draws the eye, and the out of focus home in the background allows a visitor to substitute their perfect home for this rough outline.
By using contrasting information, photos, and data, Homes.com excites the visitor, forcing them to choose their own perspective. This gets them involved in the viewing process and increases the chance they will take the time to click around.
3. Century 21
Like PropertyShark, Century 21 focuses on just a few colors to help their website feel less cluttered. In fact, the overall aesthetic is one of minimalism. Compared to the other pages discussed this far, this website has fewer links, pictures, and information on its home page. The one picture they chose to showcase their entire brand brings one thing immediately to mind: luxury.
When a real estate company is making design decisions, one of the first choices they must make is whether to focus on a market niche or the market as a whole. While the previous websites have taken a more macro approach, Century 21 has clearly decided to focus on luxury and commercial clients. With clean lines, little clutter, and soft colors, their website instantly makes their focus clear.
The name and the website make it clear that CommercialCafe is all about commercial real estate. From the choice of the main image – a towering skyscraper – to center justifying the font, this is another example of focusing on a niche market. The website keeps words to a minimum while offering over a dozen active links. In short, it is all about getting down to business – just like a commercial property owner would be.
With a style that is opposite of the cool, calm, collected design of CommercialCafe, Redfin focuses on the personal, warm relationships between people and the properties they occupy. The main image is a welcoming home with blue skies behind it. Below it, a slider showcases smiling families and individuals who are telling a person story about their experience with the website. Redfin has focused their entire design process on providing an intimate experience for home buyers and sellers.
Having clear, crisp images and graphics have never been more important for organizations around the globe. Whether you’re selling consumer goods or SaaS products, a high-quality image on your website or in your marketing materials will attract customers and tell your company’s story in a visually pleasing way.
But getting the perfect image can be tricky, especially when you’re first getting started.
A great online photo editor that checks all the boxes, but doesn’t break the bank, is Fotor. Trusted by 200+ million users worldwide, Fotor is known for editing photos, creating designs, and making collages. In addition to its main product offering, Fotor also has an array of perks, such as photo effects, portrait retouching, and more.
Fotor offers users a free version of its product, which is uncommon in the photo editing world where overpriced software is the norm. Besides the attractive price point, Fotor gives its users access to tons of different features, so teams can reach any of their photo editing goals. Having access to a variety of features gives teams creative control and allows them to get more done with less. Better yet, Fotor is incredibly easy to use even if you have zero technical knowledge.
If you’re crunched for time, Fotor also conveniently offers a collection of templates. Users can choose from categories, such as social media, business cards, logos, email headers, postcards, gift certificates, resumes, flyers, and more.
Like we mentioned earlier, Fotor has a free plan that individuals can use. There are a few features not included in the free plan, so if a user wants to upgrade, they can easily do so for only $39.99 per year. It’s great for professionals on a budget who want to get top-notch results.
When you create an account with Fotor, you’ll have access to video tutorials that clearly show how to easily and efficiently edit a photo, craft a design, create a collage, and more. You can also download your finished images as a JPG or PNG; choose to make them public for all to see, or share them on social media.
Additionally, you can download the wonderful images you create in a PDF format. To learn more about how to edit a PDF and make your Fotor photos fit into the document beautifully, you can check out JotForm PDF Editor.
Fotor supports every major mobile and desktop platform from Android to IOS, and it’s streamlined with a number of social media channels. Make sure to give it a try today.
Among the millions of apps across app stores of different platforms only a few enjoy financial stability and actually are run like a serious business.
A recent report by Gartner makes this known truth even more explicit for our knowledge. Only 1 percent of all the mobile apps are actually successful as far as business revenue and stability is concerned. This alarming fact may be disheartening enough for you but nevertheless, it can surely make you understand some serious factors concerning the success of mobile apps as a business.
Those days are gone when mobile apps used to be taken as lightly as a special endeavor. Now with staggering development cost and gruesome marketing maneuvers you just cannot afford to consider apps without a specific business and financial goal. While most apps remain unsuccessful and a select few get overwhelming success one can take this as a serious opportunity as well. There must be some sure and already time tested formulas that make some apps join this sleek lane of success and stability.
Let us decipher and analyze some ways that have the potential to make your app successful.
These two are the foremost considerations for analyzing the factors related to the success of few apps and literally overwhelming failure of most apps. As a platform, iOS is still ahead in respect of greater presence of revenue earning apps followed by mobile browsers and Android respectively. Though among the first three, the gap is closing at rapid speed. Windows phone and Blackberry still offers a little scope for making apps survive on the revenue earned from these platforms alone. A cross platform development approach with focus on native and device specific user experience is still the winner compared to expensive native development or so called one-for-all cross platform development.
2. Distribution and marketing of apps
More than 99% apps lack a proper distribution and marketing strategy and as a result they just do not reach their target audience. If your audience just does not know your app how can they show interest in it, better still download it? You cannot get a million downloads overnight or within just a month. You need to work for it well in advance. Most apps do the mistake of undertaking marketing maneuvers at the time of launching the app and naturally after months of their launch they struggle to cut deeper in audience response. On the other hand, most successful apps run their marketing campaign with a goal to build up expectation from their target audience well before the launch date and so when the app is actually launched in app store it immediately gets considerable viewers and downloads. Press and media release gearing towards the app launch is a good marketing strategy. Creating content in social media, influential review blogs and guest posts is another strategy that garners huge success.
3. Categories of apps
Obviously, some broader categories of apps make far better business than others. Though you cannot always change your deliverable focus as per this factor it is worth considering for measuring the chances of various app categories. Enterprise apps, business and productivity apps enjoy the highest revenue followed by other categories. In the second tier health, fitness, communication, and social networking apps enjoy greater earning than other app categories. These first 4 or 5 categories together consist of the most successful and financially thriving apps across the app stores. With other positive factors boosting the chances of your app category cannot be a major concern, but still, some categories enjoy better revenue earning potential than others.
4. Engagement and retention
This obviously depends on how better you have distributed your app and garnered response from audience. Once your app slowly reaches certain level of downloads and user base getting feedback from users and engagement with them will further add more value to the app and help you retain your user base over a long time. There are some important factors to observe on a regular basis. For instance, pay attention to the number of people using your app on a regular basis and the percentage of users who after using the app a few times just did not open it for a long time. Remember, in app universe most apps that are not visited or used frequently run the risk of getting deleted and losing users. Getting the user attention on a continuous basis is the key to your success in retaining users and growth.
There are other important aspects to observe in this regard as well. With the Flurry Analytics tool, you can easily see the parts of your app that are used most. This type of analysis would further let you see the typical user behavior and the way they expect the app to get better or user friendly. If there is any scope of introducing a new feature or app content is lurking behind the surface it can be observed and analyzed with tools like this. In an ever changing mobile environment, the user preference cannot be static and naturally every time you have to look out for new scopes of developing the app to address emerging user needs and choices. This continuous feedback and engagement is the key to retain your existing users and expand the user base at rapid speed. This has been a persistent success factor for almost all the major successful apps till date and you cannot afford to ignore it.
5. In-app tactics that pay in the long run
If you have several apps under one roof, promoting each other in a contextual manner becomes easier. Otherwise partnering with well known apps with related niche can also pay you great result. To conclude we must refer to some successful in-app tactics that can help you build revenue or downloads in quicktime. Incorporating app discovery links within the app content and usage pattern is a great way to promote another app and garner downloads. For instance within an education app, you can easily create a user link to another student friendly productivity or notebook app. Utilizing and analyzing the user data you can further customized promotion of app for respective users.
In spite of huge growth in the use of mobile apps for most apps the competition is continuing to get tougher every day. Naturally, without stringent and methodical focus on growth, retention and user preference an app does not stand a chance of getting enough revenue to sustain as a business. The above mentioned tactics decided upon the common success factors of major apps can help you take sure footed strides in app universe.