Loading...

Follow NGDATA - Customer Experience Management Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid

As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a significant factor in a company’s distribution or referral program. After all, it’s the customer that ends up referring content on social platforms and word of mouth. It’s critical, therefore, to build a personal relationship with your customers, one...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Marketers can no longer treat or view customers in aggregate, demographic categories. Making broad offers through fixed channels – once a perfectly acceptable course of action that, if done well, could help organizations keep their customers – now falls far short of what is needed to be an industry leader. You need to see customers as individuals whom you know well, and protect and serve like no...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Today, we announced the appointment of Doug Gross as Chief Executive Officer. Doug brings more than 30 years’ international experience. He was previously Executive Director of Corporate Banking Solutions at financial services technology specialists FIS Global. Prior to this Doug was CEO of payments technology firm Clear2Pay America, which was bought by FIS Global in 2014. He also held senior...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Today, the key to retaining customers and outperforming the competition is delivering consistently extraordinary customer experiences. But, outstanding customer experiences are not happy accidents. They require getting to know your customers, creating personalized interactions and being innovative. Only when you have a solid customer experience strategy in place will you be able to set your brand...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Ian Matthews looks at the progress of open banking one year on. Whether it’s the War of the Currents or the battle between Betamax and VHS, we all know what happens when two or more players fight it out to have their technology recognised as the global standard: one wins, and the other fades into the footnotes of history. But what happens when a new, open standard is applied to an age-old industry...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Consumers are looking to be messaged to in a way that suggests personalization. The beauty of the predicative analysis that AI offers, allows marketers to truly learn about their prospects and customers and serve up only what they’re interested in based on their behavioral patterns. Additionally, because AI and machine learning are about the ability to constantly be learning, they enable marketers...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Recently we co-hosted a webinar with Forrester on how to go From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer interactions. The idea being that in today’s day and age, simply running a campaign won’t get you eyeballs or an audience. Today’s consumers expect personalized and customized interactions, when, where and how they want...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

As the end of the year approaches, we thought we’d make some predictions for what to expect in 2019 around tech and marketing.  Does your company speak data? Data is the secret sauce to understanding any audience. And its usage and collection are just starting to be understood and fully realized. In 2019, we expect to see people who don’t strictly work with data to start incorporating elements of...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Digital transformation is a “hot” industry buzzword right now, but what does it really mean and how can it help a business? It starts with customer data, but what needs to be done with what data to achieve a truly effective digital transformation? In order to gain clarity on your business’ vision, strategy and objectives, you need to build alignment within your business, and...

Source

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Conversational marketing is not new, after all brands have been listening to their consumers for years. From focus groups to surveys, customer input has always driven contextual messaging. But context in the age of data and real-time delivery has to be taken to a new level. Audiences expect to be served in their moment of need AND on their choice of channel — AND when they want it. With the rise...

Source

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview